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You've got the data, so what?

Today we’re recording live from Cereals 2026 at Diddly Squat Farm. Agrii has just unveiled its vision for the Smart Connected Farm - a system designed to help farmers harness data, technology, and expert insight to improve decision-making and drive performance.

In this episode, Rachel Watling National Marketing Manager at Agrii takes you on a tour of the concept, exploring how people, research, seed, nutrition, and digital tools all connect to create a more profitable and resilient farming business.

Stations:

• Agronomy - Kathryn Styan
• R&D - Ruth Mann & Jonathan Trotter
• Seed - John Miles & Rob Stuart 
• Nutrition - Tom Land
• Digital - Ben Foster & Jonny Kerley 

Podcast summary:

• The Smart Connected Farm is a system designed to help farmers improve profitability, and navigate the digital tools available - from sensors to satellite imagery 
• People remain central: agronomists use data and AI to enhance (not replace) expert, on-the-ground decision-making.
• Significant R&D investment (450+ trials annually) enables Agrii to reduce risk and provide proven, field-scale insights to growers.
• A joined-up approach across seed, nutrition, and agronomy allows more precise, early-stage decision-making to improve crop performance.
• Digital platforms like Contour bring complex data together into simple, actionable insights to drive profitability and compliance.

Download insight report: www.agrii.co.uk/insights/smart-connected-farms/