Revenue Lies: Why More Money Doesn’t Mean More Profit

What if that shiny “record-breaking” month you’re celebrating… isn’t actually making you more money?

In this episode, we’re pulling back the curtain on one of the biggest myths in business: that more revenue equals more success. Spoiler alert - it doesn’t.

Fresh from our quarterly meeting with our accountant (where we hit our highest revenue month ever), we had a huge reality check. Yes, business is booming, but our profit margins? Not so much. And that’s exactly why we’re diving deep into the truth about scaling, profit, and what it really takes to grow a sustainable, soul-led business.

In this juicy episode, you’ll hear:

 ✨ Why chasing big numbers can actually keep you stuck

 ✨ The truth about “scaling seasons” (and why they often feel like a financial step backwards)

 ✨ How to know if your business is truly healthy - or just “Instagram healthy”

 ✨ The hidden costs of growth: team, marketing, systems, and lag time before returns kick in

 ✨ Simple ways to plug profit leaks - without working harder

We share exactly what’s happening inside our own seven-figure practice right now: the balancing act between paying ourselves well and investing in our next level. We’ve doubled our team, expanded our marketing, and refined our systems - all while learning firsthand that high revenue doesn’t always mean high take-home pay.

Here’s the truth:

 You can have a million-dollar practice and feel broke.

 Or a $300K business and feel completely financially free.

 It’s not about what you make, it’s about what you keep.

So if you’ve ever found yourself comparing your numbers to someone else’s glossy success story, this episode will be your dose of grounded clarity.

We’ll walk you through how to:

 💸 Audit your expenses and subscriptions every quarter

 💸 Strengthen retention and lifetime value through packages, memberships, and consistent care

 💸 Raise your prices with confidence (yep, even $8-$10 can shift everything)

 💸 Avoid reactive spending and invest strategically for growth

 💸 Set up monthly or quarterly financial reviews to stay in control of your numbers

Because scaling your wellness business shouldn’t mean burning through your profit or sacrificing your peace. This conversation is about building wealth wisely - with intention, alignment, and heart.

If you’re in a season where you’re pouring energy, time, and money into growth, trust that it’s not a setback - it’s an investment. The return always comes when you’re building from integrity and vision.

💫 Tune in now to learn how to grow smarter, not just bigger, and create a business that’s both abundant and sustainable.

And if you’re ready for high-level support to scale your practice to seven figures while working less, join the waitlist for The Freedom Academy - our signature mentorship reopening in February. Spots are limited.

👉 Join the waitlist HERE

Listen to this episode if:

 💖 You’ve ever compared your revenue to someone else’s highlight reel

 💖 You want to scale without losing your profit or peace

 💖 You’re ready to finally understand your numbers and grow from alignment

Because true wealth isn’t about chasing vanity metrics - it’s about creating freedom, purpose, and profit that actually feels good.