167. Find The People Who Can Build And Hold Your Dream

Who do you want by your side as you build the world that doesn't exist yet? 

There is an inn on a remote island off the coast of Newfoundland, Canada. Four times the size of Manhattan. Only 2,500 people live there. The nearest city is hours away. 

By every rule of conventional hospitality logic, it should not be one of the most sought-after destinations in the world. 

And yet, Fogo Island Inn holds three Michelin Keys. Guests travel from across the globe to reach it. Almost nothing inside it was made by anyone with a hospitality background. And the woman who built it had never run a hotel in her life. 

She didn't hire hospitality professionals. She hired quilters, furniture makers, and an architect who knew how to build with the land not just on top of it. 

Zita Cobb knew exactly how to identify the artists she’d need to build the world she wanted to, a world that hadn’t existed until she had the audacity to build it. 

In today’s episode I cover the 3 things that most boutique hotel owners get expensively wrong: 

1.- Why hiring the most qualified person in the room is often the most dangerous move for your vision 

2.- Why the people who built what you inherited cannot always take you where you need to go, and why that is not betrayal 

3.- Why most boutique hotel owners never find their artists because they never defined the seats those artists would sit in 


By the end of this episode, you'll understand why you keep choosing the wrong people and who exactly you’ll need to build the world you want to.