Pivot Points with Cramer
An events and content marketing podcast for real talk, with real people. Pull up a stool, grab a cold brew, and hear from today’s most innovative leaders in business, marketing, and live events — from Cramer’s very own studio. Connect with us: www.Cramer.com
Pivot Points with Cramer
The Digital Evolution in Healthcare Marketing
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Cramer
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Episode 25
The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? How could you reach new customers without the appeal of a tradeshow? How do you ensure you are reaching the right people with your marketing campaigns? It was time to consider different ways to keep the conversation going with audiences. In this episode of Pivot Points, Cramer's Tripp Underwood and Julie Walker are joined by Kelly St. Vrain, VP of Digital Marketing Communications & Creative at Siemens Healthineers as they discuss the innovations and lasting changes in the healthcare marketing industry over the last few years.