How Technology is Leading the Way to a More Powerful Events Industry | Featuring: Tony Lorenz, Notified

Global Head of Event Solutions, SVP of Strategy at Notified (formerly Intrado Digital Media), joins us on this episode of Pivot Points.  

Tony is 30-year business event leader with deep experience across a broad spectrum of the business events industry, from creative agency to trade show and event management and digital events and platforms, all rooted in a strategic approach to the delivery of omnichannel business events. In his most recent chapter prior to Notified, Tony served PRA as CEO, building the business to the position of sector leader in the Americas. Tony is an active industry leader through organizations including PCMA, MPI, ASAE, EIC and several other industry organizations throughout his career. Tony was recently recognized by Successful Meetings as one of the 25 most influential people in the global meetings industry. 

Elise and Tripp find out from Tony how Notified has invested in technology and increased the impact of virtual events. With audience expectations increasing for the virtual experience, Tony explains how platforms providers have had to level-up their capabilities and why it is important for production to do the same. 

They also discuss the new era for the events industry, and how it will become bigger and more relevant than ever before!