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The Bookum Nook Show
🎙️ Welcome to The Bookum Nook Show:
Join us for a podcast adventure that's not one, not two, but three shows in one!
1 - Creators Talk Podcast
📚 Dive into the world of bookish content creators – those amazing individuals who craft content that makes you want to grab a book and dive in. It's like having a chat with the cool folks behind the scenes, without saying the "influencer" word. We're talking to them about how they create content that sparks your reading enthusiasm and their step-by-step content process. Imagine chatting with your favorite YouTuber or BookTuber, but on the audio waves!
2 - Founders Talk Podcast
💼 Ready for a laid-back chat with the brains behind businesses and the books they love? We're hanging out with founders, business pros, and maybe an investor or two. Discover how their favorite books are like secret ingredients in their recipe for success. It's not your average business talk; picture a chill book club meeting with a sprinkle of business wisdom. Founders talking to founders – making business a little bookish!
3 - Author Talks Podcast
📖 Jump into the world of writing and books with us. We're having conversations with authors about their latest creations and the magic behind their writing process. It's like sitting down for a cozy chat with your favorite authors – curious, fun, and full of excitement. Readers talking to writers – because every reader has a bit of a writer's spark too!
Get ready for a podcast that's like a fun book club gathering. The Bookum Nook Show is where stories come alive, and everyone's invited!
đź”— Download the Bookum App www.bookumapp.com to catch these and other book conversations live and for updates and behind-the-scenes fun!
The Bookum Nook Show
Best Marketing Strategies in Publishing with Sam Fox of HarperCollins | Book Marketing & Community 🎙
Welcome to another episode of the Creators Talk Podcast!
In this conversation, we dive deep with Sam Fox, Senior Director of Content Creation & Strategy at HarperCollins. With a background at Teen Vogue and Condé Nast, Sam brings a unique perspective on storytelling, marketing, and building inclusive book communities. From her journey as a dancer to shaping innovative book marketing campaigns, she shares priceless insights for authors and content creators alike.
Timestamps:
1:02 - Growing Up a Dancer
2:46 - Combining Dance and Storytelling
4:30 - Marketing Books
5:37 - Getting into Reading
8:44 - Working at Teen Vogue
11:45 - Books are Political
13:22 - Children's & YA Book Campaigns
14:34 - Shelves and the City
18:45 - Diversity at Creators Brand Trips
21:03 - Working with creators with small and larger following counts
22:23 - ROI on Creator Events
26:44 - On Community
29:12 - How Should Authors Market Online
32:11 - Introverted Authors Tips for Marketing
34:45 - Summer in the City Campaign
37:12 - Book Content Trends
39:44 - Signing with a Literary Agent
43:42 - Separating Publishing Brain vs. Creative Brain
47:05 - Writing Process & Perfect Day of Writing
48:33 - Last, Now, Next Books
49:54 - Rapid Fire Book Questions
51:04 - What Would You Like to See More of in the Book World?
51:26 - What Would You Like to See Less of in the Book World?
Places to find more from Sam Fox and other links:
Instagram: https://www.instagram.com/sambamfox/?hl=en
Epic Reads: https://www.instagram.com/epicreads/?hl=en
William Morrow: https://www.instagram.com/williammorrowbooks/?hl=en
Avon: https://www.instagram.com/avonbooks/?hl=en
The Book Was Hotter Podcast: https://www.youtube.com/@TheBookWasHotter/videos
@TheBookWasHotter
Books Mentioned by Sam:
Holes by Louis Sachar (A Childhood Favorite)
The Giver by Lois Lowry (A Childhood Favorite)
Bridge to Terabithia by Katherine Paterson (A Childhood Favorite)
The Baby-Sitters Club by Ann M. Martin (A Childhood Favorite)
The Clique (Series) by Lisi Harrison (A Childhood Favorite)
Gossip Girl by Cecily von Ziegesar (A Childhood Favorite)
John Green Books (A High School Favorite Author)
Animal Farm by George Orwell (High School Literary Canon)
To Kill A Mockingbird by Harper Lee (High School Literary Canon)
Infinite Jest by David Foster Wallace (High School Literary Canon)
Marilyn Robinson (College Favorite Author)
Joan Didion (College Favorite Author)
Virginia Woolf (College Favorite Author)
Bright Young Woman by Jessica Knoll (Last Read)
Can't Get Enough by Kennedy Ryan (Currently Reading)
Take a Hint, Dani Brown by Talia Hibbert (Next Read - Pride Month)
Winging It With You by Chip Pons (Next Read - Pride Month)
The Message by Ta-Nehisi Coates (A Book Not Enough People Are Talking About)
Nothing Burns as Bright as You by Ashley Woodfolk (A Book Sam Gifts Often)
Carly Fortune (Author Sam Always Buys)
Let Them Stare by Jonathan Van Ness and Julie Murphy (A book We Should Get From the Book Store This Weekend)
Sam’s Summer Dance Playlist:
So Excited by Janet Jackson
Independent Women Pt. 1 by Destiny’s Child
Stronger by Britney Spears
Current Favorite TV Shows:
Forever
Overcompensating
Adults
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