Notary Income Method

Interview with Dr. Ty Belknap -- How to Optimize Your Mobile Notary Website

October 29, 2021 Jennifer Schroeder Season 1 Episode 134
Notary Income Method
Interview with Dr. Ty Belknap -- How to Optimize Your Mobile Notary Website
Show Notes Transcript

Interview with Dr. Ty Belknap, SEO expert. In this episode Dr. Ty and I discuss the importance of optimizing your website , Search Engine Optimization, keywords, the importance of ranking locally, and oh, so much more1   You do not want to miss this powerful episode.

In this episode Dr. Ty Belknap is sharing some of his best tips helping mobile notaries get their websites ranking and working for maximum exposure.

If you liked today's episode and think that others you know might enjoy listening to, please leave a review and rating.  You can also visit us at for more information about us and what we do.

Dr. Ty Belknap's website:

His Free Workbook -- Is your Website Search Engine Ready

Book:  Timeless SEO Secrets, 3rd Edition

Links to everything that was mentioned in the show today.

Dr. Ty Belknap's website:

His Free Workbook -- Is your Website Search Engine Ready

Book:  Timeless SEO Secrets, 3rd Edition

Hey, there, everyone. Welcome to the Notary Income Method podcast. Today's episode is episode 134, and it is all about websites and optimizing our website's search engine optimization, getting them humming like a well-oiled machine so that we can be found as mobile notaries on the internet. And I am so excited to share with you today's guest who is an expert in this topic. Today's guest is Dr. Ty Belknap, and he has an amazing story. He was homeless as a teenager, then he became a beach bum surfer, and then from there he found his inner nerd and started in the tech industry by 25. He was a network engineer working at companies like Microsoft, Compaq and HP. At thirty six, he left the corporate world and started a web design and online marketing company before it was called CEO. Now, with a doctor of strategic leadership and life coaching, Ty Belknap runs Port Bell SEO Company with four employees, none of which live within four thousand miles of his office. I'm really excited to welcome Dr. Belknap 


The show, to the show today, Dr. Belknap. We're very excited to have you on the show because most of us are probably like me and that we do not understand SEO very well. In addition to that, we are all as mobile notaries people that need to have our local websites optimized for search engine optimization. And most of us are probably not super familiar with how to do that, since our expertise lies in a different arena. So we're very excited to have you on the show today to discuss that.


Hey, Jen, thank you so much and I'm so excited to talk to you about SEO. Local SEO is getting really huge, and I can tell you right now one of the best things you can do is if you go into the coding of your website, not too difficult. And WordPress is just the back end coding. And there's like this carousel cassette thing in UTF things, you need to make sure that those are just correct. So I'm going to really go into detail on how to go into this coding today because I want to make sure that I put everybody to sleep in about 30 seconds. Fantastic. No, I'm not going to go over that today. The truth is, there's a lot to SEO that is that techie nerdy. But there are some things that you can do without knowing any coding at all. And I'm happy to talk to your listeners about that today.


Fantastic. That sounds wonderful. I'm very excited about that because I don't know anything personally about SEO. Have to farm it all out to experts. So when we. So where would you if you were a new person coming into this and somebody that's like me that doesn't really know how to do it, where would you recommend we get started?


The first thing I would do because a lot of people say, OK, I've got my website or even I'm working on my website, I got to make sure that there's SEO in my website. Of course, not knowing exactly what SEO is, but we've got to have it, you know? But actually, there's a step to take before that because if your website isn't designed correctly, then all the SEO in the world isn't going to matter. Oh, and so the first step I would say is go to Tai's free books. It's a free workbook that I've designed for people because this is really important. It gives you independent places as it's not just my stuff, it's it's gathered it from several different areas and you can go through and you can make sure that there's no bad errors on your website. Bad errors can happen on any website. You will never see them, but the search engines will, and there's actually one called a fatal error. And if you have that, the search engines won't even search your website, but your website will look just fine, so there's no way of knowing without checking it. Wow. And then there's other things like How fast is your website? People don't really think about that, but right now we're at the tipping point of people almost looking at more websites from a more mobile phone than they are from computers anymore. And mobile phones are about ten times slower than your average computer. And so how faster website loads Google actually is now gauging how fast a website loads if you have two websites that are equal in every other way, but one loads faster, Google will rank it higher. Really? Yeah. So there's several things like that. I think there's about seven or eight different points that I have on my workbook, and you can even rank your website according to how that it's doing on each point. So you can find out whether it needs some serious help or whether it's doing fantastic already and you can go ahead and do the SEO, huh?


Ok, so I'll make sure that I put a link in to the show notes for that, everybody, so that we have an access to Dr. Tye's book, but I have a. So if is that on a level that so once you go through that and you do go through all those errors, what what are your next steps that you recommend? Once we figure out all the pieces that we're broken?


The next step, once you know that your website is working correctly, is to look at what you've written on it. Ok? And that's why I say that there are some things that you can do yourself without knowing any coding. In fact, back in 1995 is when I created my very first website and I learned that there was one thing more important than anything else. And of course, this was, you know, almost 30 years ago now. But what I learned back then was content was king. You get the content done right, the search engines are going to like you, but search engines are going to like you. If you if you have great content now between 1995 and today, that hasn't changed one bit. As a matter of fact, Google in June of this year, twenty twenty one just came out with what they call their page experience update. And that page experience update makes it even more important to have good content on your website. They're ignoring keywords, they're ignoring domain names, they're ignoring all sorts of stuff and looking at whether or not you're good as content and relevant to the point where is the content at the top of your page? Similar to what's at the bottom of the page is every page on your website about the same subject or series of subjects. You know, it's if you have if you're selling a product and you have different products among a huge range of things, that's OK because Google knows that you're selling products. But let's say you're a service based business and you say, Hey, I'm a plumber and I'm also a dog coach, and I'm also, you know, a light fixer and I'm and you have all these different things. Google's going to see that there's a disconnect. And so not just looking at the content on a certain page, but looking how the content flows across your entire site is so much more important now even than it was before.


So from a notary perspective, we have things where we work in there, all notary type things. But it may be that somebody does a hostile work where they're working with international documents and then they do loan signing stuff with mortgage companies. But it's all under kind of a notary umbrella, but different. How would that something like that, not knowing that you don't know everything about that, but how would that work?


Right. And Google is actually getting smart enough to catch that. Oh, OK. The search engines are getting smart enough to work, even if it seems well, it's like I do online marketing. I do pay per click. I do social marketing, social media marketing. So there are several different types, but it's all marketing. And so Google sees that it's all under the same umbrella. So as long as as long as they can see where that umbrella is, you're safe and you're good. And the more they can see that umbrella, the better off you are. Because people might be looking for, like you said, a notary that does a certain specific area. But if Google sees a website that's all about different areas of being a notary, that website may get higher than another website simply because it's all done right.


Oh, OK. And so when you say content like this is the area that's always kind of messed me up. I have plenty of pages that are just more like workshops and different things like that. There's not a lot of content per say as far as like what I consider content to be being an article or, you know, a lot of detail there. It's just information on those workshops. Are those considered things like that or they consider to be content? Or is it very specific,


Any word you put on the page, your content?


Ok. Yeah.


And of course, the more words, the better as far as the search engines go. But of course, the fewer words, the better. As far as people go, because people don't want to read five 10 paragraphs, they don't want to read a book every page they go to. But that's also a part of how you do. The content is, let's say, like like the a good web page that is high in the search engines could have fifteen hundred or two thousand words on it, but who wants to write a book for every page? Right? But even if you do write that book for every page, there's a way to do it to where. And here's here's one trick. Your first two paragraphs, you write that for people. Ok, so the most important things it used to be when you wrote something, you give that little teaser at the top so that they'd read the rest of it and find out what the answer to the teaser is. Nowadays, you don't want to do that. Give them the answer right up, top right. In those first two paragraphs, the rest of it do your details, your technical stuff and everything, the stuff that the search engines will love and certain people will love. But the rest of it is more for the search engines and not to say that you stuff keywords and just put a bunch of spammy things in there. Still do good writing, but you do your most important thing right at the top and then the lesson? Important things or more technical things start going down further that way, people will read the first paragraph or two they'll decide, Hey, I want to call this person, I want to contact this person and hopefully you'll get a new client out of it.


Hmm. Ok. And from the standpoint of. Well, that contents, let's go back to that content for a second when when people are putting out their contact because you just mentioned keywords. Can you expand a little bit more on keywords for those of us, like I know, there's long tail keywords and short keywords and kind of a little bit crazy in the keyword world. So can you bring it down, maybe to my level where I can understand it a little bit better?


Yeah, no problem at all. What happens with almost anything in the in the SEO world or online marketing world is is there's something that needs to be done like you need to do keywords. And so we try to make it more techie and less understandable by saying long tail keywords or short tail keywords or, you know, link juice keywords or whatever it might be. It's really just keywords.




Oh, I think some people try to try to make it sound fancy. It's like link building linking between sites. People now call that link juice. Well, you know, link juice tastes terrible. You wouldn't want to drink it. So it's I think they just try to put fancy words on it anyway. So keywords are things like, let's say you're a notary and I'll pick on San Antonio, your San Antonio notary. That's keywords right there, San Antonio notary. Anyway, keywords, keywords are something you're going to type into the search engine when you find something, because remember, there's every search engine on this planet. It's here for one reason. And one reason only to solve a problem is if you think about it, what do you do when you go to a search engine you want to you have a problem that you want solved, right? So the better that they can solve that problem, the the more likely people are going to go to that search engine. That's why everybody flocks to Google right now. Google's the best at solving problems. Hmm. So the better your website can solve the problem the people are asking, the more likely it's going to get higher in the search engines.


So if you're a notary, and I would guess that notary is a lot like SEO to where there's a lot of really techie words in there. Mm hmm. And words that I would never know what they mean because I'm not a notary. You don't want to put those words on your website, or if you do, you put them lower or you find a five cent word to explain it instead of a five dollar word, basically. And that's the same thing with SEO and same thing with content writing. It's difficult to step out of your own skin. I say and think of the way of the customer, what they're going to do and how they're going to look for you. And that's one of the the basic first steps to content writing is figuring out not just to not just how to write what you have, but write it for the customer that you have. You know, if your customer as an average of a master's degree, then write master's degree level. If your customer has an average of a fifth grade education right it a fifth grade education level, it all depends on your customer.


Huh? That's a really good point. That's a really good point. And is it from a local perspective? Is there something that people can do? I know I keep hearing about Google local sites and things like that. Is there something specific that those offer for people to rank higher in the search engines? Or is it just kind of an all over like, I know there's Google local stuff and then there's just Google itself. What what separates those and what should we be focusing on if we want to rank higher locally?


Actually, there's there's no difference between Google Logo Local and Google, but Google's figured out in twenty eighteen. They finished a study and they found out that more than half of every search or half of all searches done on Google were local searches. Wow, that's the main reason why they came out with the page experience update. They're going to start actually ranking local companies before national companies. So today, right now, let's say you want to look for Nike shoes. You type in Nike shoes, and Nike's website might pop up first in the next year or two. You'll have local stores that sell Nike shoes popping up first rather than Nike themselves. That's what Google is working on. So there's some big national companies that aren't quite too happy about this, but there's a lot of local companies that are very happy about it.


Yeah, and that's starting now. I mean, slowly over


Their page experience update was the first step, and that was July and August of this year. So it just came out OK. So, yeah, and of course, they're going to be configuring it probably forever. But but they just started working on that because they from that study that they did, they realized how important local searches are and especially on phones, something like 70 percent of all searches on phones or local searches. You don't really get on your phone and say, I'm going to scroll around and and see what kind of Nike shoes they are. You're going to say, where's the store close to me that sells them so I can look at them?


Yeah, that's true. As a person that doesn't know, I mean, you know. When I go in, I don't have a lot of time, especially notaries, do not have a lot of time to spend on their websites. Right. So they are people that are on the go a lot of times, especially sometimes they're, you know, out of the house from six a.m. to midnight, depending on what they're what kind of signings are doing and what they've chosen to pack their day with. So what would be the biggest bang for your buck from a notary or from anybody's perspective that wanted to get their website? You know, really optimized beyond all the mistakes that we would have to fix, but just get optimized for hitting the top so that if anybody typed in I want a notary in Denver, Colorado, I would come to the very top.


Ok. One thing that might be a big advantage for notaries would be a blog. Ok? And here's now, of course, people think blog I don't have, you know, I don't want to write two thousand words every single post on the blog. You don't have to have blogs. In fact, there's a way to do blogs to where you can type yourself an email and when you hit, send it posts to your blog. Oh, and so that way you don't have to be at your computer. You don't have to be at your laptop. All you have to have is your phone on you. So that could be a great advantage to notaries. And if you think about this, let's say you're doing a signing somewhere and you say, Hey, I just did a signing for XYZ here in such and such town of Denver, such as a suburb of Denver. You've got all your keywords. You said, Notary, you said Denver. You said the suburb and you post it on your blog and search engines. Love blogs and let's say you do that twice a day or even two or three times a week. Even if it's a little short thing you're doing, you're doing keywords that people care about because people go, Oh, wow, they're in that suburb. I should call them when I need help for that.


Yeah, wow. That's that's so. So the blogs, I mean, so it doesn't have to be that that traditional format of a blog, right? I mean, that's weird.


Yeah. I tell my clients try to do a long blog post at least twice a year. So a blog post, it's one fifteen hundred to two thousand words, at least twice a year. Google cares more about quality content than quantity content now, though, so it doesn't have to be a huge blog post. Let's say you do one hundred or two hundred words saying, Hey, I just I met this and think about this, say I'm at this company. I help them with the signing to do this, do that at this, this city, you're helping that company, especially if you put a link to their website, on your blog, on your blog post because you're you're helping them out. They're going to like it. They may even tell their friends about, hey, they post it on their blog and their friends are going to want to know who you are. And so you can really do quite a lot. It's almost. Almost like doing Facebook posts, except that it's all on your website. And I know some people do that on Facebook or they'll do Twitter will be the big one for this kind of thing is they'll tweet about different things like that, and that's fine. But what do you do on Twitter when you read somebody's tweet and then you go to the next person's tweet and then you go to the next person's tweet? But if you do it on your blog post, they're only seeing your stuff. They're not going to the next person. And so that way you have more of a captive audience.


That's pretty phenomenal, and that so going back to the link juice, I think you said it was called right link building. Yeah, yeah. Is that so if I put a link to somebody's site on my site like that, does that is that considered part of that? If I put it in that blog,


It is a part of that. In the past, the only links that mattered were links that were coming to your site from someone else. Now that's starting to change very slowly because if you have quality websites that you're linking to, the search engines are noticing that a little bit more. Not much right now, but a little bit. But that's one thing that you can do is you could do that post for that company and then tell them, Hey, I just did a blog post that I mentioned your company. I put your website. Do you mind putting a link to my website from yours? Now that is gold, because see, search engines love backlinks, so they love to see links from other people's sites to yours, but the one thing they like more is linking when you're linking to each other and especially when you're both local companies, because remember, Google is going local. So two local companies going linking to each other is the best thing you can do.


Yeah, and does it? Yeah. That's amazing and does it. So technically, you could get a bunch of notaries, right? If you did a signing for a signing company or whatever, you could kind of do that cross linking with a bunch of other notaries to help each other out


If notaries linked to each other. That's actually platinum. That's even above gold. Google puts the highest ranking on backlinks to competitors. Because like I have, I have several plumbing clients and I talk, but they're not all where I'm in Seattle, Washington So there are some clients in Seattle, Washington, somewhere in Portland, Oregon, somewhere in San Antonio, Texas. They link to each other. They're competitors, but not really, because they're in different states. But Google sees that they're all plumbers, and so it loves that they're linking to each other.


Oh my gosh, that's really cool. That's a that's a huge dip. Yeah. And and that's that's what your company does, helps those, those websites or those like those plumbers are all clients of yours.


Well, not all of them, but all have like, let's say, I'll have a plumber that will say, Hey, I've got a friend who's down in Portland, Oregon, who runs a plumbing company to I'll say, Hey, mind if I give him a call just to see if we can set up the the cross-linking. Oh, and even if they're not a client of ours, we'll still get that work together for them. Yeah.


And that helps both sides of the fence.


Oh, yeah, definitely.


How about things like Facebook and Instagram and all that stuff having links and stuff in there? Does that help in any way?


It helps a lot more than it used to. The floodgates just opened this last six months. It used to be you could post anything you wanted on LinkedIn, Facebook, Twitter, any of that you would never see it on a search engine. Well, Google just opened up Facebook. Microsoft, of course, they only 10. So Microsoft opened up linking LinkedIn to to kind of compete with that. And then all of a sudden Facebook started showing up in Bing as well. And so and I notice that LinkedIn articles are starting to show up on Google as well. So the floodgates have kind of opened with that. But here's the big thing, and I don't have anything against social media. I do think that people should be on social media. They should have a presence, they should have their business pages there. But like I said, whenever you're on social media, what do you do? You might read a post by some person. It's kind of interesting, but then you go into the next person's post and you forget about that person. Right? And that's why I think getting people onto your website and getting people onto your blog is more important. Like, we'll post blog posts on to Facebook, but we'll post half the post and we'll say for the rest of it, go to our website.


That's really cool, that's a that's a good trick. Yeah. Do you have any other tips and tricks that you would recommend for us that you think might be beneficial for a short period of time that we have to work on these things?


The next thing I would highly recommend, especially because everything is is really gearing so much more towards local. If you think about when you do a search for anything local and you get the results, of course, right at the top, you have the ads that you ignore. And then if you remember, the next thing you have is you have you start seeing the search results. But but actually, no. Before you get to the research results, you know it's there that map.


Oh yeah, OK.


And what does that map do? That map is instant credibility. When people see a business on that map, they don't question where their business is, they don't question anything. There's the business on the map. I've got to go to it. So it's like it's like instant trust. And people do business with people they trust, and that map has that instant trust to it. So I would get onto that onto that map. It's Google business listings being business listings or being toolbox. I think it is. Things have been changing their names a lot lately. Okay. But yeah, I would I would work on getting on those maps.


And is that a difficult thing to do?


It's not too difficult, but I would say if they do have any problems with it, definitely contact somebody. We'd be happy to help if they know somebody that's more local. Welcome to contact them as well. Most web designers and every SEO agency should know exactly what to do with that. We've been working a lot more with clients because I'll have clients that will set up the basics and then I'll go in there and get some of the specific keywords in there and get it tweaked a little bit better for them.


Ok, we'll make sure we put a link to your business as well onto the show notes. I appreciate that. Um, OK, and any we're kind of running a little bit short on time here, but any other, you know, kind of tips and tricks you'd give us for success.


Those are the three big things that I would say to concentrate on is one is your content. Actually, we did. We did four and I'll pick on all four. Two is is really looking at your keywords, finding out what you can do for business and city keywords and be careful with that. I've got a client who wanted to live in what's called the Puget Sound area, and everybody knows that the area I live in is Puget Sound. And so anywhere from Olympia, Tacoma, Seattle, I mean, a hundred mile area, it's all Puget Sound. Nobody looks for anything called Puget Sound in search engines. And so all these people want to say, well, I want to be found for the name, for the words Puget Sound, but nobody looks for it. So what's the use? So you got to be careful of things like that. You might have a local area like that that or, you know, some people will say tri cities or twin cities or something like that, and people might want to be found for that, but you've got to make sure that people are looking for that first. And so working on the right keywords is very important. Linking with other local companies, especially competitors, is huge. And definitely get on the map. Get on that Google map. One advantage to or not advantage or one? One thing I would say is really get your Google map just right, because once you get the Google map right, you can go into Bing. And Bing now has a little checkbox that says Copy everything over from my Google account. And so you only have to do it once. Now you have to redo everything.


And as being, you know, you mentioned that Google was, you know, Google's kind of king. But you know, I know, I know some people still like to use things like Bing. And what's the new explorer one? I'm not sure. Does it matter when you, you know, search engines?


Google is the best right now. Bing is definitely number two. Google has a lion's share of it. There's a lot of them. A lot of search engines now are going big on privacy, like there's DuckDuckGo, which none of your information ever gets shared with anybody. Google keeps track of everything that you do, and they use that to market to you. And they're I mean, they don't hide it. They tell people that that's what they're doing with it. But there's nothing you can do. If you want to use Google, you've got to let them track you. Right. And so there are some search engines out there that are really starting to get big on privacy so that they don't have to worry about anybody tracking them. And so it just depends on what you want to use.


Ok, cool. I had another question I wanted to ask. So if you use, you know, a lot of those website builders, so those you know, in a box builder, so to speak, what are they? I can't think of any of them off the top of my head at the moment.


Like the square pages?


Yeah, OK. And then the same ones for like, you know, teachable and all the other ones that come in a box, right? The ones for people that want to teach people don't want to just have a website does does it matter which one of those you use and does that because you have a limited ability in those to? It seems to do search engine stuff.


That's the big question. Do you want to give out on the search engines? If you have a website or a Wix website, the search engines may not even be able to search it because a lot of Wix websites or their templates will have those fatal errors I talked about. And they're in a spot where you can't change it, so you can't fix it. And so I tell people all the time, if you want a website that is going to be great for search engines, you want a WordPress website, but not only that, you want a WordPress website that's designed correctly. Now you shouldn't have to spend a lot of money on it. We do websites for as little as a thousand dollars. Ok? And there are companies that will charge a lot more. I don't know why, since WordPress is still another in the box thing, it's all templates that we just customize. But but WordPress works with Google and Bing, and all the other search engines are very good now. Ten years ago, I told everybody, never use WordPress. It's terrible with search engines. In the last ten years, they went from terrible to fantastic. Wow. And so, yeah, I highly recommend. And it's tough because Wix is free. You know, square pages is free. Square pages is a little bit better than Wix, but nothing. Well, I won't say nothing. A custom built HTML site will outdo any other website on the web. But you're looking at a good five thousand to have just a basic custom HTML site built. It's not really worth the money anymore, not when you can get a WordPress side done for a thousand or fifteen hundred dollars.


Yeah. Ok. And what about video? That was my other question. Video Does it matter?


To search engines, it's starting to matter, OK? I've noticed that, in fact, I've got a book Timeless CEO Secrets, and one of the things that says is YouTube videos make no difference as far as your searches go. Well, remember, Google owns YouTube, and I have noticed that some of my pages that have YouTube videos on them are starting to rank higher than pages that don't.




And for no reason other than there's a YouTube video on there. Wow. So it's it's a myth that is starting to not be a myth. It looks like. Now I don't quote me on this. Maybe it's a glitch or something else, but it's starting to happen more and more often. I'm even hearing other people talk about it now, really. And so VIDEO Mike and and Google is working constantly on trying to get really good algorithms to do speech, to text so that they can transcribe videos on the fly and use that in their search search algorithms. And so as that gets better, then yes, video is going to be a definite yes. Yeah. Ok, cool. I'd say doing it earlier rather than later would be a good thing. Ok.


Yeah, but not overwhelming, I imagine. Like not just all. Video Right? Fair balance of everything.


Never all. Video VIDEO should be a supplement to whatever you do. Even when I do videos, I transcribe the entire video down below it and so people can watch it if they want, or they can read it if they want.


Ok, yeah. Cool. All right. Well, thank you very much. Anything else that you want that you think would be really important before we go because we don't have much time and I want to make sure that I get all your details into the show as well about all the books and different things that they can get from you.


I don't want to overwhelm your people any more than I probably already have. I think I think if you could work on those things, even if you can work on just the content and the and pick one or the other's, you know, content to me is not to me, to Google even is still king. Work on your content, pick on one of the others, whatever it might be. Work on that one. You're going to be gold. You're going to be doing better than 90 percent of the other people out there.


Fantastic. Okay. All right. Well, thank you very much for being on the show today. I'll make sure, like I said, I put everything links to all your books and your website and everything out there and of course, the free worksheet as well.


Well, thanks, Jen. It was great being here. Thank you.


Thank you, everyone, for joining us on today's episode of the Notary Income Method podcast, I have put a link to all of Dr. Belknap Information, the free worksheet. His company website. And a link to his book, which I recommend everyone go out and buy because it really is quite helpful, especially for those of us like myself, who are often confused by SEO. So I really want to thank you guys for listening to the show today and check out that information in the show notes so that you can get his stuff and thank you again to Dr. Barnett for joining us on the show today. So one quick note if you guys like the Notary Income Method podcast, it would be great and it would be really helpful for me if you could go out and do a review on the podcast and let me know that what you're thinking if you want to have certain topics, I am really open to providing what people want on the show. So if you can leave a review, leave information, that would just help me out tremendously. All right. So until next time, everybody have a great week and stay safe out there.