Consumer trends are constantly changing. What consumers think and want impacts the food supply chain and, as a result, your farm and cattle breeding. 

But how will societal and consumer trends affect cattle breeding in the future? What will farming look like in 2040?

To discuss the trends and technologies that will define the farming of tomorrow, we invited an expert geneticist and cattle breeder and an international, award-winning journalist specialising in all aspects of agriculture.

Guests:
Lars Nielsen, Chief Breeding & Production Officer, at VikingGenetics
Chris McCullough, Freelance International Agri-journalist

Host: 
Hielke Wiersma