There are two key reasons why the number of analog ICs is continually growing: increased use of sensors and the increasing need for power management solutions. A study by the Wilson Research Group in 2020 on this issue concluded that an increase in returns of analog components in the field can also be observed. This indicates that the design of analog ICs and their integration into solutions are complex and require specialist know-how. We talk about why the design is such a challenge and how the semiconductor industry is supporting electronics designers with our guests Alessandro Zafarana, Power Technologist at onsemi, and Andreas Genser, Senior Product Marketing Manager at Infineon.

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