How to know what you should commodify and what you shouldn't.
In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners.
First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one.
Then I talk a bit about what it means to make that conscious choice to take a different path.
Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over.
For more details, visit YourLifesWorkshop.com.