So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT factors, rather than your deepest desires.

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

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