This episode is about constraint and the power of constraint. And today we're going to dig into the difference between constraint and scarcity and false scarcity and how those three things affect users, buyers, and consumers differently, no matter what you do.  

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Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.

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