The Unscripted Blend
Where faith, culture, and marketing meet — with a side of coffee and conversation.
Join brand strategist Victoria Stackhouse as she explores the stories behind brands and the people who bring them to life. Honest dialogue. Creative insight. Plenty of soul.
The Unscripted Blend
Identity, Belonging and Owning Your Story
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In this episode, I’m joined by Urmi Hossain — author, finance professional, speaker, and podcast host — for a conversation about identity, belonging, and what it looks like to define yourself on your own terms.
We talk about navigating multiple cultures, the weight behind “Where are you from?”, and how those experiences shape your voice and confidence.
If you’ve ever felt caught between different versions of yourself, this one will resonate.
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Discovering Your Identity: A Rebirth From Interracial Struggle by Urmi Hossain Grab it here.
Welcome to the Unscripted Blend. I'm your host, Victoria Staghouse. Today we're blending the world of Thai Finance with the deeply personal journey of identity. Our guest, Hermi Hasing, is a powerhouse in the financial services industry. She holds two prestigious designations in her field. She is a Chartered Financial Analyst, CSA, and Chartered Alternative Investment Analyst, CAIA. But beyond those numbers and those credentials, Hermi is a speaker, a podcast host, and the author of Discovering Your Identity, a Rebirth from Interracial Struggle. Today we're talking about her brand of leadership, the challenges women face in the professional world, and why choosing yourself is the most important career move that you'll make. So sit back, relax, and enjoy.
SPEAKER_02Alright, everyone, welcome once again. Please welcome our guests Umi. Thank you for joining us today. I'm so glad to have you here on the Inscripted Blend.
SPEAKER_00Thank you. Thank you so much for having me.
SPEAKER_02Of course. So I was really fascinated with your career and with your background because you're multifaceted. So you can't be put into one box. And that's one of the things that I like about the Inscripted Blend. It actually kind of speaks to the name of my show with having a little bit of this, a little bit of that, and you you blend it all together. So before we get like too deep into what you've been doing in terms of your books and your career in finance, women's empowerment, I want to actually go in this direction. Doing a series right now talking about the story behind your brand. And because there's so many different pieces to your brand, I like to approach this first for entrepreneurs who are multifaceted, like you're an author, you're a podcast host, but then you're also a financial professional. And some of these things are just different directions. How do you even begin to work on your brand when it's made up of multiple things?
SPEAKER_00Yeah, I think it all starts with uh with intention and it all starts with a clear goal in mind. I'm just gonna be pretty honest about this. When I started doing all of these things, I'm not sure where I was going with all of these things that I'm doing right now. It just started simply with one goal, which was I want to get on a on a podcast and I want to be a guest on a podcast. That's how simply like simply started for me. But then suddenly it opened up so many doors, so many opportunities, me being invited to speak at conferences, me invited to be part of part of panel discussions, me like going on this different project, such as you know, writing books, uh writing earbooks, being part of like different organizations. And back then I didn't know where it was all starting from, but it it got clear, and I got a clearer idea right when I was into it. Right when I was into it, I think I understood what I wanted my personal brand to be, how I wanted to be perceived by other people and the message that I wanted to spread. And so I think I had a much clearer idea afterwards, and I really had to understand like my values, I had to understand what were my strengths, I wanted to understand like what was what I what did what do I want people to know me for if they're like googling me or if they're like approaching me. And there were always like recurring like themes, you know, women's empowerment, mentorship, uh, being multi-talented, you know, pursuing your passion, self-development, self-growth. And that's that's the message I want to spread when it comes to my personal brand. But it really simply started with like one goal, and I didn't think it was just going to be all this all these different goals.
SPEAKER_02Got it. That's so good. Now, when you mentioned it started with you wanting to be on a podcast, was that to be on a podcast to talk about your book, or was that to talk about something with finance? What was that?
SPEAKER_00No, and you know what? I didn't even have my book back in the days. I think it was just to talk about my my story as a torculture kid, my immigration story, and I felt like it was a good topic to talk about and also to talk about self-development, which is something that I quite do with myself. And I was like, you know what, let me see, let me see where it goes. But it's so funny that you mentioned that because what happened is I talked about my my story as being a torculture kid, my immigration story, and things like that. And then suddenly that became the topic of my book because it was so like it was so demanded by all the different podcasters. I was like, okay, this could be, you know, what how I can you know sell my story and how I can sell myself. So yeah, then it became the topic of my book.
SPEAKER_02I love it. And so, since we're talking about the book now, let's hear a little bit more about it. The book, in case you missed it, it's Discovering Your Identity, A Rebirth from Interracial Struggle. Please tell us about your book and really kind of a little bit about your life. You can go into whatever you want to go into.
SPEAKER_00Yeah, so the book was self-published four years ago, and basically it talks about my childhood and my teenagehood as a through culture kid from a perspective of uh South Asian woman. And basically, for those who do not know me, I'm born and raised in Italy, and both of my parents are from Bangladesh. And so I grew up in a very predominant like uh Western society, very Italian, and everyone around me was Italian. And in the book, I talk about the struggle that I went through in like fitting in. Like I just felt like from a cultural point of view, I did not fit in the Italian, you know, culture, I did not fit in the Bengali culture because for the Italian culture, I felt like um, you know, even though I was born in a in a Western society, I was born in Italy, I was quite aware that I did not look like everyone else. And then when I went back home, it was the same story. Like I looked like everyone else, but then from inside I felt like I was very Italian, very Western. And so there was kind of like like me not feeling like I was good enough for either one of the two cultures. And I talk about those experiences in the book, you know, me going to a school that is strictly Italian, and you know, there is like it's so Catholic, it there was crucifixes in the classroom, you know, there was there were nuns walking in and uh uh at school, there were there was a church inside, and I was like, I don't know what like what's going on here, and I could not understand because I don't even come from the same religion. And so I talk about those things, and um the book was self-published, it took me like 30 days to write it, and then I think it took me an extra two weeks to like edit it and format it, and then I was like, okay, this is ready to be published, and I did it, and I was so happy about it.
SPEAKER_02Yeah, that's awesome! Thank you for sharing that story. So I want to ask you this now, too. So, through navigating through all those struggles, at what point did you start to finally feel like I'm okay? When did you reach that point?
SPEAKER_00Pretty late, pretty late in time, very late. Like these are things that happened to me when I was, you know, what, 15, 16. And then I think uh when I moved to Canada, it was another struggle because people were asking me where are you from, and I was like, I'm not sure where to answer to say I'm from Bangladesh, but I'm from Italy, and then people were questioning no matter what answer I was giving. And then afterwards, I think when I was probably closer to 27-28, I finally like came up with an answer, and I think it was me like openly talking about it, me talking about it with like trusted people, talking to people that are similar to me in terms of like you know, exposure of different cultures that I finally saw this more like as an asset because I really thought that me having two cultures, two I two cultural backgrounds, it was such a big deal. But I I try I saw this more like as my power and as my storyteller, and so that's how I I finally said no, I should celebrate myself.
SPEAKER_02Yes. Now it wasn't in that moment of celebration that you decided, like, hey, I'll make this a book. Like you you walked through a lot of things, but then what prompted you to say, let's put this into a book?
SPEAKER_00Um you know what? It was um it was actually another author that like prompted me to write my book, and she is someone that I actually invited on my podcast as well. So she is Canadian Pakistani and she's born uh she she she she's born in Pakistan. Sorry, she's born in Canada, and um she used to publish her own book. And so when I read her book, I was so shocked and surprised how relatable her story was. I was like, oh my gosh, I feel like she's just talking about me. And so I reached out to her and then I said, How did you write your book? So she explained me a little bit, and I was like, you know what? If I was able to relate to her story, I'm pretty sure other people would relate to me. And so that's she was the reason why I started to I started to write my book and then eventually subpublish it.
SPEAKER_02That's wonderful. And I'm glad you mentioned your podcast. So you have a podcast as well, Stories Beyond Borders, right? So how did that come about? Was that kind of like an extension of your book, or like how did that come about?
SPEAKER_00It's the same theme, I would say. You know, we we are like I I still talk about cultural, cult culture, like the cultural aspect is like always there. I talk about immigration stories, I talk about being biracial, like I talk about it's a storytelling, storytelling podcast where my guests talk about their immigration stories, like why they have moved from one country to another. What was your experience growing in a country that was completely different than their parents' country, for instance? What's their experience like, you know, moving around and being born in one place, studying in another place, going back home? I talk about what is your meaning of home. I talk about how is it to make friends when you have moved around so much. And so it's basically stories about immigrations, and I created that because I wanted to give a platform the same way that I was giving a platform to talk about my story, but this time I wanted to give it this to other people to talk about their stories of like moving around, and that's why it's called Stories Beyond Borders. I um I enjoy it very much, and I think immigration is such an important topic. We, you know, we just saw the performance of Bud Bunny where he talks about different things, so I was like, Yeah, let's go.
SPEAKER_02Yeah, definitely a hot topic right now, and all in always, really. I mean, something's very important to discuss. And it's it's something you said earlier um about your story. I would love you to share a little bit more. What is it like having people constantly want to ask you, where are you from? And almost you really don't owe anybody an explanation, right? But to have people constantly ask you those questions, like what's it been like navigating those types of challenges?
SPEAKER_00You know what? I feel like you're always explaining yourself. And it's quite it's okay one time, it's okay two times. But after that, you're like, okay, it's the same story that I'm repeating. And I and I think what bothered me the most was the it was people questioning a bit too much about it. Like if I'm telling you I'm from this part of the world, why are you like staring at me thinking that I'm lying? That was the part that I I felt it was quite uh frustrating. And I think the question where you're from is very, very broad. It's so broad. Like it could it could mean so many things now that I I've been asked this question so many times. Now I'm like, you know what? You could be a bit more specific about it. Like it could be more like what are you born? Or like where were you born, for instance. I think it's a bit more specific, which which could be like the answer could be different from where did you grow up? It could be different from where did you study, where did you work, what are your parents from, what is your accent from? What does your name mean? Like, I think I prefer when if I would prefer if people were a bit more specific rather than asking too much of a broad question, because for me it means so many different things. Does it mean where I was born, or does it mean where my parents are from, or does it mean where I have lived most of my life? It it means so many things, you know, but also to be mindful and to be open-minded about the other person and not judge them or be skeptical, skeptical about their answers, you know.
SPEAKER_02Yeah, I think that that's so important. Yeah, not not being skeptical about the answers. And I think something else too, that right now in culture, people are sort of trying to figure out it's okay to be curious, want to learn more about cultures, but I think the way people approach it sometimes, like what's your motive, you know? Do you really want to know where I'm from, or do you just have like or do you just have other concerns about me that are negative? And do you want to see if I fit those negative stereotypes that you already have? Or do you genuinely want to know, right? And then if you do want to know, maybe we can become friends first, you know, like just instead of just strangers that, like, oh, I know this you seem different from everybody else here. And I I don't know, but I think there's there's there can be a balance at some point of maybe genuinely wanting to learn more, but I don't know. From from your experience, does it seem like you've experienced more people being genuine or more people just with kind of like coming from a negative motive? What do you think?
SPEAKER_00Honestly, I think it was a bit more I think my issue was that people were just questioning a bit too much at the beginning, but this happened more like at the beginning. Um, and I think also probably I was not good enough at giving a proper answer, probably because I did not have an answer for myself either. Like I wasn't quite sure what to answer. But now if people ask me that question, I I try to keep it quite short and be like, I'm Italian Bengali, you know, I say Italian by birth and Bengali by blood, and then you know that could open up other questions, but I keep it quite clear and concise. But I think now my other struggle is that when I'm traveling, people ask me where I'm from, and I'm thinking, Are you asking me where I'm where I live? And that and that changes because I live in Canada, you know. So even that, like it like it adds a layer of complexity for me because I feel like you can say one country, but you're not telling the full story. So that that's why you always have to, you know, elaborate a bit more.
SPEAKER_02Understood. And I will say, um, we're about to transition to another part, but now from the stories um on your podcast, have you found that that's been a similar um struggle that others have shared with this whole where are you from thing?
SPEAKER_00Yeah, I think that was uh my the first guest that I had, he also is a third culture kid, so he had oh my gosh, I don't know how many culture exposures he he had. Like he lived, his parents are from one place, like his mother is from one place, his father is from another place, he was born in another place, and then he grew up in another place. Like he's just like he's actually struggling a lot with that. And he actually created a community of people like us so that you know they can get together and exchange, you know, traditions and cultural customs and stuff like that. Um, his story was quite similar because he was also saying, like, you know, we do not know how to answer that question. And then there's another girl who came on the podcast who also told me, like, I don't know how to answer that question, and that's uh like almost painful, almost painful to answer that question because I think we just because we just find ourselves explaining too much. And then there was this recent podcast, like podcast guest that I invited, and she's much older than me, much older than me. And what I found fascinating was how similar our stories were because she talks about her experience going to school in Quebec, and she's like, I was the only person who looked Indian, then there was no one else that looked Indian like me. And she's like in her 60s, I think, and I'm in my 30s. Uh but I but I told her that I had the same experience too when I went to school. Like there was no one that looked like me, and I've quite quite quite struggled with that. So it's nice to see that you know, we can talk about different times, different periods, but the stories are always the same, very relatable, and we all go through the same thing.
SPEAKER_02Yeah, and I I love that you have also like added to that platform. As you said, some others have come on your show, they have their platforms, but I love that you've added to that. So I think it's a conversation to keep having. And I think um, I like the light that you shed on how sensitive a question that can be. Where are you from? I think again, I I suspect that some people don't always have the best intentions, but then you have some, maybe they do, but maybe we should reconsider that because I don't think everybody's aware of the fact that they can cause someone such pain. And I've which by the way, I'm sorry that that, you know, has happened. And I thank you for even sharing, you know, I'm thank you for even sharing that much, but I hope that maybe we can all be a little more, you know, sensitive to that. Like, like that that might not sit right with everyone in land right. So I just want to say thank thank you for sharing that that piece too. And everyone, check out her podcast as well. I'm excited to listen to some more stories on there too. So now let's pivot because I I started this conversation. We were talking um a little bit about brands, and again, you have different aspects of your brand. So let's get into the financial side of everything. How did you decide that you wanted to get into the finance area? Can you tell everybody what it is that you do in finance?
SPEAKER_00Yeah, I work I work in the financial sector, and let me tell you this, I'm a proud woman in finance. I um I do enjoy the things that I do, and I very much enjoyed my undergraduate when I was uh completing my bachelor's degree. And let me tell you this, it did it cross my mind to be in finance? No, not at all. I never thought I was going to be in finance. I I I was not brought up talking finance. I was not I did not take finance classes uh at school and everything. And um what happened is I like finance used to be my minor, and then I took one class, I just fell in love with it, it became my major, and ever since like you know, I stayed married to finance, and I always say it's it was love at first sight. I very much enjoy the things that I do. I work in in wealth management, and um it's it's it's my nine to five, which I of course combined with my five to nine, this is where I you know explore my creative side. Um, but I do very much enjoy very much enjoy do doing that. It's part of my one of my passions. And I was just having a conversation with with someone prior, they were like, you know, how would you describe your your ratio between work and life? And I said it's 50-50, you know, I give equal importance to my to my day-to-job as much as I give it to my five to nine.
SPEAKER_02I love that. So now, has it been challenging at times to navigate that world as a woman? Because I know you do a lot with mentorship and women's empowerment. So, what has that been like for you navigating the finance world?
SPEAKER_00Yeah, I definitely seek a lot of mentorship and a lot of guidance, especially in finance. I think it's important, it's important to learn from other people and to get their perspective. And I think, like you said, you know, when you work in a very male-dominated industry, sometimes you do need a little bit of more help to understand how do I do some of the things. So, you know, having allies, looking for people that advocate for you, doing coffee chats, you know, the more the more you speak with people, the more you will understand how to navigate some things, whether, you know, there are challenges or maybe there are opportunities to grow. Like I think it's always to to to have those those conversations. And I'm very, very big when it comes to mentorship. Like I I have mentors myself, I had mentors myself, but I mentor as well, and I mentor women who want to work and study in finance. I think uh I think we need to give them a bit more guidance because they're they're gonna be the you know the future.
SPEAKER_02Absolutely. So can you give us a little snippet? What's some of the guidance that you do give to women who are just entering that that space?
SPEAKER_00A lot of them, it's um a lot of the advices are very much related to, you know, like I want to get a job in finance, I don't know where to start, for instance, or maybe some other tips could be in relation to, you know, I want to get on this project at work, but I don't know where to start. And so I try to like share a lot from my own personal experience. And a lot of the things are also in relation to, you know, I want to do different things, but I don't know where to start. And I wanna, you know, there's this girl that I'm mentoring right now, she's just so driven, so motivated, she wants to do everything. And I'm like, let's just start with one by one. And I try to, you know, give them, give her like resources or ways that she can, like, let's say speak to her managers if she wants to, you know, get on a certain role, if she wants to get on a position, promotion. I I try to share from my personal experience, and I think one thing that I'm very big on is like there is your job, but it's okay to explore other opportunities and pursue your passions. Like, I'm I'm a I'm a I'm big on that. I think that there is your job, but I think there is also more, much more than your day-to-day job. And I think you can find a lot of fulfillment when you find the right thing that works for you and and the right hobby.
SPEAKER_02That's awesome. That's good advice. So I hope you took notes if you need if you wanted some advice there. So um, I'm going back a bit um and talking about the mentorship, and now let's look at leadership. So you are the co chair of Women in Leadership in Montreal. So can you tell us what that group is about, what they do, who you serve?
SPEAKER_00Yeah. So Women in Leadership, it's an organization that is based in Canada. And this year we're celebrating 25 years, which is crazy.
SPEAKER_01Wow.
SPEAKER_00Uh 25 years and what's what's nice about it is that we all have the foundation, but then each chap like each city has its chapters. So there is one in uh let's say in uh in in Toronto, there is one in Vancouver, there is one in Calgary, there is one in Montreal, and each chapter does its own thing. And it's all but we're all working for the same mission, the same purpose, which is to empower the women in the communities that we serve. And so we do a lot of networking events, we do a lot of social events, we do a lot of things in relation to wellness, and we do a lot of um webinars, and there's also a mentorship program. So it's very much like heavily focused in building like female leaders, and we provide them with them with those like resources for them to be the leaders that are meant to be. And in Montreal, yes, I'm the coacher. We are a team of four incredible women, and we are currently working on launching an event for International Women's Day, and so we wanna like bring a panel session, you know, we wanna have a brunch and we wanna like bring women together to you know network and learn from each other. So I'm very excited, honestly. Very excited.
SPEAKER_02I'm excited about that too. So people keep up with you so we can see more about those events, that'd be good, and but although this particular organization you said is uh based in Canada is open to others outside of Canada or not yet?
SPEAKER_00And so you can definitely participate to the webinars and things that we do from anywhere in the world for in-person events, you just have to fly over. So yeah.
SPEAKER_02All right, so good. That's that's good to know. So that sounds very exciting. So now the next question um I want to ask you again. We've we've talked about your podcast and your book, and then we've talked about you know a little bit about what you do in terms of women in leadership and your mentorship and your career in finance. So now I also wanted to look at too how do you merge all of these worlds, right? Um, again, when we're looking at a big brand, and somebody says, What do you do? How have you kind of learned to answer that question? Because you know, you do a few different things, right?
SPEAKER_00Yeah, you know what? I I and that too, it could be a lengthy answer sometimes because I'm like, yeah, I do a bunch of things. But I try to use one sentence, which is I'm a woman who wears many hats. That's uh that's how I like to describe myself. And I don't like to choose one thing only because I am, like you said, very multifaceted, and I think I do have different different skills uh and different and different you know roles. And I and I think like saying I'm a woman who wears many hats is what describes me the most. And like you said, I think you know there is my you know, there are two different words right now. You there's my creative side and there's you know the other side, which is a bit more rigid and structured. I s keep them separate, to be honest. I think I think I don't like to have them I don't like to be I don't like them to be combined, but and and then in the middle there is me who comes in and brings them together, but they're they're quite separate, that they don't even like overlap in terms of things. The only thing that I can say is that um the discipline aspect or the rigidity that comes from my nine to five, I'm able to apply it in my creative side because in my creative side, you are the one who's building your own schedule, you're doing everything on your own. But I also can say that I'm able to bring my expressive side that I get, you know, my self-expression that I get from my creative side, I I bring it to my nine to five. So I'm able to use some of the skills in like in in each other's world, basically.
SPEAKER_02Yeah, I love that. And I wanted to ask that question because I feel like a lot of entrepreneurs feel like we kind of might find ourselves in that position, like you're not always in one industry. Some people are, you know, some people tech might be their thing, and their nine to five is tech, you know, and and their five to nine is tech, but then sometimes you branch off into different worlds. And so speaking of that, um, what is your advice for someone who is still you're still working the nine to five, but then you also are an entrepreneur, you're also a content creator. What's your advice for navigating the challenges that come with that?
SPEAKER_00So here's the thing. I think for me it's very important that you cultivate yourself outside of your nine to five. And I think that there is something that if you if if you are curious about something to try to try it out and see if it's fit for you. Like you just mentioned content creation. And I think it's okay to be a content creator if it's something that you're passionate about, but I would say to be consistent with it and just and to stick with it and to do one thing only to start to start with. I think that when it comes to entrepreneurship and so forth, it's a trial and error. Like you have to try different things to figure out what's good and what's not good. And I think you have to start with one thing just to like test the waters and see like if I do if do I like it, do I not like it, is this aligned with what I want to do eventually? Because even for me, like it started with blogging, and I remember I did it for like a good three, four years, but then eventually I let it go because I was like, it it's not serving any purpose, and so it's important to like start small, start with one thing, and to always be consistent with whatever brand you're trying to build. Like your message has to be consistent with no matter what platform you're using. There could there cannot be any um how can I say, like, you cannot say one thing in one platform and say something completely different in another one, because then you as a person are giving the wrong message to to the people.
SPEAKER_02That's good. That that's actually something good to take away from that because even if you are multifaceted, even if you different have different aspects about you, your core message should still be the same. So I think that's that's good. Yeah, that it should still all connect. So I like that. You don't want to show up and say one thing over here, something completely different over there. So consistency, yeah, is is the key. Yeah, I really like that. You did say um something else earlier when we were talking, you mentioned um some public speaking that you do as well, and just overall, just looking at your background, your career, super impressed. So, my question now is what's your drive to just go after everything? You have a lot of confidence, and it pretty much seems like whatever comes to your mind to do, like you're just gonna pursue it and you pursue it well. So, where does that drive come from?
SPEAKER_00I'm not sure. I'm not sure. I think I'm just I think I'm just um very self self-driven, I'm very self-motivated. I um and like you said, if there's something I want to do, I'm just gonna go till the end. I'm I'm a go-getter.
SPEAKER_02We can see that. It's awesome. Because like you're you're on a lot of podcasts right now as well. So that that's kind of what made me think about that too. But you've done so many things, and I love the way you really have just you've created your own lane and and you're going full full steam ahead. And so I guess as we get ready to wrap up, for the woman who might be afraid to get started, for the woman who has a lot of questions, like what's your advice to the woman who feels stuck right now? Like she knows she's got potential, she knows there's something she wants to do, but she just feels stuck. What would you say to her?
SPEAKER_00I think um, I think the first, first, first place starts from self-trust and self-belief. You have to believe in yourself, you have to believe that you can do it, you have to believe uh in the endless possibilities. I think that you know you're capable of achieving anything, but if you don't believe in yourself, you can't do that. And as someone, let's say you have a friend coming to you for an advice, what would you tell them? You're probably who's probably going through the same thing, you probably will tell them you can do it, and you have to do the same thing to yourself. And there is a practical thing that I have done that I still do is a positive self-affirmation. Whenever I'm like afraid or something or struggling, I just write it down that I can do it, and and my brain automatically thinks the same way. So that's how I'm able to, you know, achieve like go through the day and achieve my my things.
SPEAKER_02Thank you. That's good. So I hope that you guys took that in. If people want to stay connected with you, how can how should they do that?
SPEAKER_00Yes, so I have my LinkedIn profile called Urmi Hossign. I also have my YouTube channel called Urmi Hossign. My podcast is called Stories Beyond Borders, and it's available on Apple and Apple Podcast and Spotify. And with the same name, I also have an Instagram account, and people can follow me there as well.
SPEAKER_02All right, thank you. Well, thank you so much for taking the time to join us today. Make sure everyone go follow her, stay connected. Big things are continuing to come down the road. I love the opportunity to connect with um other women in entrepreneurship. Like it's really important to me, other women in leadership. Women's empowerment is passionate for me as well. So I love that we had this chance to connect today. And thank you for coming on here. Thank you.
SPEAKER_01All right, thank you, everybody. I truly hope you enjoyed today's conversation with Ermy. If her journey inspired you, you can find her book, Discovering Your Identity, linked in our show notes. I hope you're leaving this episode feeling empowered to own your space, especially in those rooms where you feel like you're the only one. Now, let's stay connected beyond this episode. Join my email list, The Blend, to get early access to new episodes, practical and creative brand strategies for your business, and exclusive invites to events in the inscripted blend universe. You can find all of that, the sign up link, link to our book, in the show notes. Thank you for tuning in to the Inscripted Blend podcast. And listen, keep embracing your story. I'll see you at the next one.