The Networker Zone
The ultimate podcast for networkers in direct sales, network marketing, MLM or any sales side hustle. You’ll learn the skills for the how to and the mindset to make it work.
From the author of over 20 best selling books and over 25 years in the business here’s your host Keith Schreiter.
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The Networker Zone
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You've been here at Networkers Home, the ultimate podcast for networkers in direct sales, network marketing, MLM, or any sales slide hustle. You'll learn the skills for the how-to and the mindset to make it work. From the author of over 20 best-selling books and over 25 years in the business. Here's your host, Keith Schreider.
SPEAKER_06All right, today in the zone, I have an amazing networker, author, speaker. He's been interviewed uh all over the place, still rocking the business. Uh, had him on a couple of years ago. We're not even sure what what date it is. I'll look it up here as we're talking. But uh glad to have him back on. It's Stefan Longworth. Stefan, welcome.
SPEAKER_01Thank you, Keith. It's a pleasure to be here, sir.
SPEAKER_06I've been looking at your posts, glad we could reconnect and everything. And one thing that I remember, and I was actually just speaking at an event, I think it was three days ago, and I was kind of covering this topic. I want to pick your brain on it, is that there's so many things that pop up in people's lives. Excuses, reasons they can't build, or reasons that people are struggling, or and you've overcome so many things. You've overcome you know, ADD, uh dyslexia, uh you know, everyone's had financial struggles. If you haven't had financial struggles in your life, consider yourself lucky. Like everybody has these struggles. You have struggles, but most people, it holds them back. You got over things, and you continue to get over things, as we all do. Like, where did that come from? Like, was there something that said you could you could overcome something or you could you could be successful regardless? I know kind of taking things back a couple of decades, but everybody has something that pops up. Was there something that made you go, I'm gonna do it regardless?
SPEAKER_02Yes, great question, Keith. And you this isn't really hers. Of course not. That's no fun as that. I didn't have a great childhood. I'd love him, Mum and Dad, but I'm not sure whether we spoke about this because it's a couple of years ago and I can't remember what I was doing yesterday. So um, if I go over some of the old ground stuff, then please correct me. Uh tough upbringing, you know. I'd love him mum and dad, but it was tough. And and like you've just mentioned there, going back in the late 60s, early 70s when I was being educated, you know, teachers in the UK could rule with an iron fist, and many times I'd be on the back end of a of something or other. And then I'd started not to go into school, which got me into more trouble. But I think the the the question was, I don't know, I I think it's just in you sometimes, Keith. And I read lots of biographies of successful people, and you know, the old they had the dream, they've gone through the struggle, and now whatever, you know, they've got they've got the victorious end to it. I think I think with me, I think, I I always had a bit of a what I call a a growth mindset. I was always open to learning stuff as opposed to a fixed mindset, if that makes sense. And and as I've thought about that over the years, uh, because I've been asked what makes you different. And I and I said, to be quite honest, I don't know. I think sometimes it's just in you.
SPEAKER_06Maybe it's in everybody. There is no.
SPEAKER_02Yeah, well, I guess that's a great point, but it it's finding that that little thing that that allows you to overcome your setbacks, your disappointments, the no's, the naysayers, the dream stealers, the no, the rejection, the people we call it taking the Mickey in the UK. And and I think, Keith, I I think if I'm if I'm honest with you, now taking whatever gene I have to keep me going on regardless, because it was either going to be me or I was gonna be put on the scrap heap. Um, and I didn't have the greatest start in this profession of ours. I at the beginning I I really struggled, really struggled with with the uh I've been involved in a couple of network marketing companies, and the first one I I I don't I just said I'd stick around with it and and see how it goes. And uh I had no success to speak of for six, six, eight months. Took me six, six or eight months to recruit my first distributor, and I really the the product was quite highly priced, and I I really I'd never done sales and marketing, my background's aviation. But pushing on, I think there's two types of people in our profession, or the two types of people that seem to, when I analyze them, do well, and it's a fixed mindset kind of person or a growth mindset kind of person. Let me try and distinguish that. I I wanted to learn as a growth mind, uh as a fixed mindset, and some people I worked with, my formal background's been engineering and aviation. It was their way of the highway, nothing ever changes, why reinvent the wheel? Uh, they avoid they avoided challenges, and I was one of those initially avoided challengers. Um I get gave up, I didn't give up, but some of the people when I started to push forward in my first network marketing company, which was 29 years ago or 28 years ago, everybody else seemed to give up. And I guess I just wasn't wired up that way. And I'd hear phrases like, I'm no good at this, I can't do this, I can't recruit, I can't sponsor, I'm no good as a leader or as a trainer. Uh they they just brought maybe excuses on themselves, I think. They were problem-oriented. Whereas the growth side of it, it was solution-oriented, you're laughing because you know all this. So many books. Um, I don't know whether this is answering your question with my ADD because my mind's whizzing now. Um, but uh, growth-minded people will persist through to get to the end goal. I don't want to use all the old cliches, you know, every no, you're closer to it, yes, and things like that. You know, but my mindset was every situation I was going to get better. And that was my mindset. I was I was prepared to do little formulated activities that over a sustained period of time made me better. They get get give me more skills, they gave me more confidence, they they gave me more belief. Okay, and and I just turned the nose in in into reasons to keep going, if anybody. So round round over the arms there, I'm sorry.
SPEAKER_06No, it's it's great, it's great. Like trying to take notes to get it all impactful here. The fact that you gave it six to eight months is crazy because most people give it uh, I don't know, six hours, six days, you know, and they're like, yeah, it's too hard, you know, or I didn't I didn't get a check in six days. Well, what's wrong with this? Or yeah, there's so much going on. But at the same time, I get it where yeah, so many people will just give up. And you talked about autobiographies, which is pretty cool. Every kind of podcast interview, there's always, even if they're talking strictly skills, they're talking a little bit about themselves and a little bit about their autobiography. You could read books. Obviously, events are so much more impactful because there's a three-dimensional to it. You know, you're there, you're listening to others, you're you're shaking hands, you're feeling the energy. There, there's so much more. But in the meantime, between big events, people can read books, they can listen to more podcast interviews. Um what what is your go-to, like in between events? Obviously, you have to do something. That doesn't mean you have to do things every day, but everyone's doing something. Like, what are you more audio, book, um, video? Like, what's your go-to?
SPEAKER_02That's a great question. Uh, a bit of everything, Keith. I'm a big believer in personal growth, personal development, as you are. Um I like to, yeah, and it depends who you speak to. I was speaking to some a guru quite recently, and they like to read books at the start of the day. They get up half an hour early to read books. My go-to is books. I I really struggled with books. My wife's an avid reader. Um, I used to give her a motivational book and say, just pick the brains out of that, and I'll take the action steps, which is it doesn't work that way, Stefan. So I've got good at reading, if that makes sense. Um, and and uh my my go-to is is audio and books, predominantly, and podcasts and got, you know, just just I I've got some old school stuff, old school cassettes, old school uh videos, DVDs, and I've got you know, so I'm I'm real old school and I really listen to them a lot.
SPEAKER_06Yeah, yeah, you well you mentioned old school because a lot of stuff's evergreen. When I when I ask people, even if they're younger than us, you know, yeah, they they're they're they're they're in their you know 20s and 30s, those evergreen books, you know, uh Magic of Thinking Big and How to Win Friends, all those books are are still, yeah, there's new editions, but they're still evergreen, they're still as applicable today because they're people skills. Uh yeah, the skills have changed in the way we talk to people as far as different applications. Obviously, we're on Zoom recording, but the people skills people are still people. We have not evolved that much differently. Like and I can see where you say, Well, I have these struggles, I'm not a people person, especially being around engineering, which is normally more factual-based and people-based. And you're like a natural people person if if I was just to meet you. But I imagine you know, decades before you were not. Was it one of those things you just just kept hanging around with people, and the next thing you know, like it became comfortable? Like, how did that pop up?
SPEAKER_02Yeah, that's a great question. I'm gonna give you my best answer. It I wasn't doing particularly very well in engineering because I struggled to read the engineering drawings, Keith. Um we had a complaint from the college. And if anybody wants to Google Earth this, it's still there today. It's called um Stockport College of Technology on the A6. And uh, we had a complaint from the college, they were going to kick me off the course. It's called the City and Guilds Course, uh, to then anybody will employ you kind of thing. Um, and uh we had a complaint from the college, and my father, God bless him, he's not alive. Now he grabbed me by the scruff of the neck and he offered me some pearls of wisdom, and it's stuff I coach today. And he said, Look, if you want to be a winner uh or or really good in whatever endeavour that you're in, maybe to be a welder in my case, or a fabricator, or or uh I don't know, a technician or something. He said, Go and find out who are the best at it, and he offered me two great pearls of wisdom. One is a copy and model their behavior, and number two, build up trust and rapport with them, or build trust of his words were, we talk about relationship building. You said, Where do I get it? Now it it friendships, and I built friendships and I used to hang around at the Nelson Tavern Inn. It's a pub, okay, it's still there today on the corner of Greek Street in the A6. If anybody was a Google Earth in in Stockport, and I used to hang around with some of the young men at the end of their city and guilds, I was at the bottom of the class, and some of the college lecturers, and I was playing pool and darts and having a few wee drums with them, etc. And over a period of time, I built up uh enough uh enough trust with them that I told them I was really having a tough time on the course, and they went out their way to help me and advise me. And some of the college lecturers gave up some private time. I went from being bottom of the class 48 short months later, qualifying top of the class, uh, and I make a bit of a fun about this because it's true. Uh outstripping two Rolls-Royce Marine engineers, because they were like bloody snobs, you know. I'm still proud of that today. And I've used that same philosophy, that same mindset, study winners, study people who are good at in our profession, um, read the books, listen to the audios, okay, go to the meetings if there's any, or go on the Zoom calls with your camera on, um, and uh uh and and over that sustained period of time, you'll start building trust and friendship with the right people. In my case, it was your dad. You know, he used to come over, I'd be at every flipping meeting. I had his I had his cassettes, I've still got his cassettes, then his CDs, you know. And then he I got my face known. I think that's what I'm trying to say here, Keith, is you've got to get your face known and and and build trust and rapport with the right people, read the right books, and eventually, you know, something good will happen.
SPEAKER_06Yeah, that's great. I mean, just hanging around like-minded people or people that you want to be like, I should say, then you end up like, oh, we're doing this on Tuesday, or oh, we're reading this, or we're talking about this, or we're thinking about this, or we're going, we're looking forward to this. You just become like 'em. You can't help it.
SPEAKER_02You're right. When you were saying about all the books, and you may you know, it's it's what it's what you think about, isn't it? I mean, all the great philosophers of this, what was it, the books you mentioned, Think and Grow Rich, the magic of thinking big, um, how to win uh not how to win friends and influence um oh crumbs.
SPEAKER_06Oh, there's a ton of great salesmen in the world.
SPEAKER_02Yeah, they're they're all they're all think think in the title. There's a bit of a clue there. You know so so I don't know, mate. It's it's it's what you think about.
SPEAKER_03And and it's in the people you get around who can who can help you in this in especially in this profession.
SPEAKER_06Yeah, and you mentioned um well I mean yeah, you brought it up, so I don't think I'm just picking on you, but you know, ADHD and stuff like that. And everybody has something that we get distracted because we have a a phone near our hands, or you know, something pops up, or you know, there's ads being thrown on uh your Gmail and and and Google and phones and billboards and in person and everywhere distractions that just pops up. But I guess if you continue to feed your mind other stuff, then you're thinking about other things, like and you know, people have shiny objects uh system um syndrome and everything else. Like, how do you taper the distractions, or do you just have something every single week or in a certain schedule where people can still plug in and get the information? Like, what is your schedule? Is it once a month? Is it once a week where you have something that your team doesn't get distracted with?
SPEAKER_02Yeah, twice a week. Nice, nice twice a week, Zoom. Once we do two monthly live meetings, and we we do our best to get people to travel. I mean, we've got a small country compared to yours, um, but uh people would think nothing of of traveling 150, 200 miles to to come to a meeting if they if they believed they were gonna get the information that can help them. Um and we also talk about that you've said, one of the biggest stealers of time is that thing. You know, you've heard the old cliches, your guests on the call, whoever listens to this, you know, we call it the electronic income reducer. We used to call it the idiot machine, but we don't do that anymore. So because we've changed the TV to the to the phone, haven't we? And and and you know, it's yeah, I did it funnily enough, over over just before uh New Year, we we did a little bit of a zoom and somebody asked me the question. I said, look, just go into your phone and see how much time you're spending on the thing. You know, you know, and then I throw the old cliches you can't make money and and excuses, or you can't stay on your phone and make money and change your financial future at the same time.
SPEAKER_04And uh you know, do you really want to know what I've had to eat for my tea?
SPEAKER_02Do you on the on bloody Facebook libraries? Sorry, I've got a very rare form of Tourette, so I do apologize to you to your list. Well no, it's it's that's real.
SPEAKER_06That means that you want to let the information out at the same time. Yeah, there's so many things people can do. They can move apps off their phone screen. But I get it where the technology is great to connect with people, it's great to start conversations, but it's like, what are you are you creating more or are you consuming more? I guess would be one way of looking at it.
SPEAKER_02Yeah, absolutely. But we get them to the line. We start that with that. We we try to insist they put the the you know, we want the don't distractions, we want to see that the engage with the camera on, just to have a bit of respect and courtesy, but we try and create that quite early, do you know, to get your face known, kind of thing. And then the next step is to get them to a live event, and and we we do our best to get them to a live event, because you know you you're a businessman, Keith. And you know, sometimes in business it's not necessarily what you know, it it's who you know, and and the relationships and the friendships you you and and and you know, if if if somebody just parachutes into one event and they think that's it, they they won't get the inner side in the secrets, if that makes sense. Well, that's the way we sort of run it. So, yes, to answer your question, we do a couple of live uh do a couple of zooms a week and we do do uh do a couple of lives a month. So yeah.
SPEAKER_06Yeah, that is funny. A lot of people think, okay, I'm gonna go to one event, magic's gonna happen. I don't have to do anything or say anything. It's like going to it's like going on one date and expecting to get married. Like it just doesn't work out. Sometimes it does, but most of the time it does not work out that way. You gotta you gotta you gotta do a couple things. You gotta put in some efforts. It just pops up. See, you just gotta let it out. You know, good things will happen more than more than not if you if you just think and and do and say, and not and not overthink. Like, I'd imagine you're the same way. Sometimes you overthink, like, well, I don't know. We think of reasons why something's not gonna happen versus why something is gonna happen. I I'd imagine we all do that. It's a survival programming, or uh, we want to be accepted by the group. Well, here's the question how do you get people to to do something? Because so many times we're like, well, what if they say no? Or I'm I don't know everything just yet. I need to know more. They've been involved for five years and they still haven't talked to anybody. Some people are just magical uh they're uh professional uh event goers, which are fine, but some people that are professional event goers that want to build a business. Is there something that you push them forward? Are you giving them more of a vision? Are you uh giving them specific uh things to say or tools to use or things to listen to? Like what is your go-to to get people off from events?
SPEAKER_02Ten questions in there.
SPEAKER_06I know I like to, I just I just I get excited talking to networkers that have done it all.
SPEAKER_02Uh yeah, yeah, a bit of everything. Um but there's not one size fits all, is there? And anybody tells you that the getting just back to your question, then if somebody wants to know all the answers, don't we? Nobody knows all the flipping answers. You know, when you start your job, you can't say, right, well, I'll I'll start, I'll start at nine, you know, in three weeks' time. I've got to know, I've got to read all the 55 books before and no, you've got to learn on the job, surely. And this is it. This is you know, I've cut my teeth by talking to people and getting it bloody wrong, Keith. Again, I've you know, I've the old clear shit. I've heard more no's and you know, the the top networkers have heard more no's like yourselves than than and that's how they've cut their teeth. But isn't that the same in swimming, in riding a bike? Or and then the the second bit uh uh twenty question uh is there's there's no no you know audio, visual, everything. I thought we do our best when we're getting somebody started to sort of say, look, we'd like you, there's there's a live trip, Keith, there's a live meeting next week. Okay, are you are you really serious about doing this? Can I ask you a direct question? And you'll say, Yeah, Roper. Um, are you the kind of person if we go and talk to 10 people and and we don't get any pulsive reaction because we don't know what's going on in our life, are you the kind of person to throw in the towel? Or are you uh have have you got a bit of a you know, and we can always go back to them. Are you are you quite mentally strong, or would you throw in the towel if, say, we spoke to 10 people and nobody was interested?
SPEAKER_06Yeah, you're right. The timing cannot be right, or yeah, you never know. So that's a good point. Great framework.
SPEAKER_02Cool. And and then now we'll give them a and the reason that, and I'll give them a little story, and you know, I'll say, look, it happened to a friend of mine, and unfortunately he's just, you know, I thought he'd joined, and he unfortunately he's just going through a real bad relationship situation. So, you know, you you we you know, you our job is just to deliver the message to find out the time is right for them to look at another income stream in these uncertain. This is in England, and you you I know how often you are in the US and around the world. We're the poorest nation on the planet, I think, at the moment. Um just just just to say to people, you know, in these uncertain economic times, all we're doing is giving people a chance to set up a second profit center, a second income stream, working from home with. Affecting their their job or current situation. And and then obviously trying to armor plate them, but getting them to a meeting where they can see that it's not just me as the issue, they can see other people. So that's our little sort of you know. We try and insulate. How do you stop somebody from having the flu, Keith? You give them the flu job, don't you? This is the flu job a little bit. Inoculation talk, as I call it.
SPEAKER_06There you go. I love it. First of all, I love the word pitchers if I as far as like you know, giving up the someone riding a bike, you can talk, you know, babies walking and there's toddlers and great word pictures, uh first of all. But also I mean yeah. One thing that you mentioned is you know everyone's listening from a different country, or or a lot of people are listening from different different countries, I should say. And everybody thinks, and we all think this way, is we go, okay, when hard economic times are around, oh, people don't have the money. And then when good amazing economic times are around, oh, oh, people don't need an opportunity. Like there's never a time that it's a perfect time to build a business, right? I mean, like especially in their mind. So sometimes you just have to do it. And because there's always gonna be people looking, there's always gonna people be people that make the excuses, they'll never change, they're not a good prospect. Uh they all they're always doom and gloom. Like uh uh they win the the lotto or the lottery, and they're like, Well, you have to pay taxes, so the 1 billion is only 500 million, you know. The things like it you made a good point, like even in hard economic times or good economic times or any economic times, you still build. That's great. I love it. I absolutely love it. Like I'd imagine there's people that that holds them back.
SPEAKER_04Absolutely.
SPEAKER_02There's that growth mindset versus the fixed mindset back to that, isn't it? And if you if you've got a growth mindset, you do you see opportunity anywhere. And like you say, whether whether it's you know, feast of farming in society, there's there's always opportunity. There's always people, you know, at the moment, things are tough in the UK, housing market, but there's people I don't pay more time, you know, to they'll come back around. You know, you could say, oh, that's a bit dangerous. I don't know. I don't know. But when it's everything's really hunky-dory, I don't know. That's a great, that's a great point you've made. I I I don't know why pick some people will weather every situation and why other people won't, why there'll always be an excuse. There's always going to be excuses, isn't there? Reminds me of that story about Beef Stroganoff. Have you ever heard that one?
SPEAKER_06No.
SPEAKER_02All right, well, I'll throw this out there. Gentleman goes to there's X by excuses, and the gentleman goes to borrow his neighbour's lawnmower. And his neighbour said, I'm really sorry, I can't lend you my lawnmower because my wife's making beef stroganoff. He said, Well, what's beef stroganoff got to do with borrowing your lawnmower? He said, Listen, buddy, buddy, if I don't want to lend you my lawnmower, one excuse is as good as another. If somebody doesn't want to build in good times, if somebody doesn't build in bad times, I guess any excuse will do. And we say that if somebody doesn't want to come to the meeting, if somebody doesn't want to speak to somebody, and I've gone to my leaders and talking, you know, I'm to Barbie was gonna smash it. Strog enough, beef strog enough.
SPEAKER_06Oh, I love it. Great, great visual too, because you're just thinking, yeah, I could see myself talking to the neighbor and everything else like that. That that is so cool.
SPEAKER_02I've learned from you and your dad the crazy books I've been reading.
SPEAKER_06Yeah, and stories are where it's at, because number one, we can remember them. Uh we could remember them at a drop of a hat. Whether it's you know it's a it's an in-person story, your story, someone's story. Uh uh, obviously a story we've created. Uh so so powerful, so powerful. But I looked up, and the last time I did interview you was October of 2023. The episode came out in December, uh, I believe. And uh you are kind of an airplane or aviation, I should say. And actually, so October 2023 is when my daughter fell in love with aviation. So she's actually becoming a pilot. In her second year, she has her instrument rating, all the cool things. Uh, it's all about me because I'll get the benefits, but uh I have to ask aviation, and I'm sure there's gonna be some business parallels in in there. Like, you know, what what is your are you are you more of a plane guy, a glider guy? Like what's uh I know you talk about Rolls-Royce engines and everything, like what what made you excited about aviation back in the day?
SPEAKER_02Um, well, I had a traditional business. My brother works in aviation, and I lost my business house and everything. And he said, Why don't you just come and and and you know get your face known? And I used that same philosophy study the good people, build up trust and report. And a few doors opened up, and then that's how I got in. It was air, I was in what was called airfield operations. I worked on runways and taxiways for a long time, and uh it was funny how somebody pitched me about this profession because that it was an incredible pitch. It said that they think that a gentleman in you, um right. Let me tell you talk about yeah, aviation. I love I love aircraft on the back, in the back of my little office, there's a supermaroon spitfire. I don't know whether you can see it on the desk. Spooky, you should ask that, Key.
SPEAKER_06Yeah, let's let's let's check it out, even though we're mostly on it. Oh, there it is. Okay, cool.
SPEAKER_02Yeah, there's like a bit of a wooden, big wooden supermarine. Well, I've been very fortunate. Um if I went into my other, I've got a I've got a little music room in another part of the house. Um, I've gone and got the the picture off the wall. I was very fortunate a few years ago to fly a supermarine Spitfire. One was was involved in the Battle of Britain. Oh my goodness. Uh with a friend of mine who who's done okay out of the profession as well. And and we we we flew side by side and we swapped over. He was in a the German equivalent to the Spitfire, an ME 109, and uh, I've got a picture of me and the Spitfire with the ME 109 flanking me, and then we yeah, so I love it, and well done, your daughter.
SPEAKER_06So is it a commercial PPL she's doing, or yeah, you got the PPL, did instrument, and now it's uh on to uh commercial as the next uh I guess endorsement. I'm not sure. But uh love it. So yeah, yeah, that's cool. And so you I mean, those are loud planes that you're in. I mean, like you wonder like people in the in the wars, like they had what there was no such thing as noise canceling headsets, you know. It's it's like that's gotta be an experience just being in one of those old engines in the in the it was bonkers, it was bonkers.
SPEAKER_02Yeah, it was it was it was not as airple but incredible. Um, yeah, and and the German aircraft I found easier. Now we had an instructor with us because these things are worth a lot of money. Um, so uh, but I found that I found that the German aircraft, the Meshersmit, a lot easier. I've I found it, I don't know, it's like I suppose it's like I don't know, against a Jaguar and a and a Mercedes-Benz uh vehicle. Uh and I just found it a nicer aircraft to to fly, but you they were they were they were bloody noisy, big big V V12 engine in them type thing roaring away, you know. But fascinating. So yeah.
SPEAKER_06There's probably a parallel there, like the old school techniques still work today, you know, the old uh airplanes still work today. There we go. We're able to talk about it.
SPEAKER_02Well done. You don't how's your daughter, Keith? How old is she?
SPEAKER_06Uh 19.
SPEAKER_02Oh, fantastic. What a great start.
SPEAKER_06Oh yeah. She's always she's always kind of come to our events when we speak to the events uh ever since she was uh you know born. Yeah, so there you go. Oh she went to the event too, so she helped me out uh as well. So it's perfect. So any excuse to hang out, it's always listening you can't put a price on it, my friend, and I'll love it.
SPEAKER_02I wish I was 19 again.
SPEAKER_06That'd be that. And of course, the event we had to fly to, so we had to get on an airplane, so perfect. Oh Lord sorry I have sidetracked there. I beg your pardon. No, no, I'm I'm full of sidetracks. That's it's it's a conversation, and yeah, that's a good point, too. Is that we talked about um people connecting and conversations, that's just how the world is. Um I think once we we take down our guard and realize that sometimes the time is not right, like you mentioned. People have other stuff going on in their life. We just have a conversation with them, give them the option. We're gonna we're gonna win. I love it, absolutely love it. But I did want to touch base a little bit more on your aviations because I do want to plug your book. Is it still available on Amazon? Uh prepare for a while.
SPEAKER_02It's still on Amazon. No, there's a company called Knowledge is King of taking the rights because we don't take any profits from it, we put it all to charity. I'm very fortunate to be in the position that we're in. So Amazon won't pay the bloody charity, you know. No disrespect to our Amazon, but so it's a UK company called Knowledge is King.co.uk. It's a generic book. Um, but you know what it is. It has an air aeroplane on the front. I don't know if you've ever seen it or not.
SPEAKER_06Oh, yeah, yeah, I got it. And then I just realized when I looked at the old episode, when it clicks to it, it goes to the knowledge isking.co.uk. So perfect, excellent. Uh glad the glad the link is still there. I should have checked it, but hey.
SPEAKER_02That's okay. My fault. And then thank you very much. It's not not a cheap plug or anything, it's no god blog, because there's plenty of great books of yours out there anyway. But yeah, thank you.
SPEAKER_06Well, I want people to experience all sorts of books and different different uh personalities, the way they're they're going. But prepare for takeoff. Yeah, do you see the the airplane? It feels like we're about to be uh flown over um there off the runway. What could people now? You said you it's a charity book.
SPEAKER_02That is that correct, you said it goes to charity, yeah, yeah. We've yeah, as we support charities, but the the the royalties case.
SPEAKER_06That's uh that's awesome. What made you decide to do that? You just feel very happy to uh give back, or was there did you fall in love with the charity first? Like what was that what was that like?
SPEAKER_03Give back.
SPEAKER_02Um nice. I've been very fortunate in this profession, and I was uh never well kind of when I started getting the bloody violins out. Um I wasn't given a great bit of hope at the start of my my my my working life. A teacher wasn't particularly teachers do a great job, but this particular teacher, they they didn't understand the dyslexia and that. I was I was a bit cheeky, if I'm honest with you, when I was a young kid. And um I thought one day if I could I would help people. And and I'm um the profession is you know, we're very fortunate. Um I live in an incredible part of Cheshire, Cheshire Cats in England. And so yeah, we we I thought I just thought I'd do do do my best to try and help other people a little bit, you know.
SPEAKER_06Well that's terrific. It doesn't matter what people uh want to support and how much percentage or whether it's coming out of a book or giving it 1%, 10% to their income, whatever. It like every little bit helps. I just want to always give people ideas that uh you could you could do anything. You could you could give back at any time. It doesn't have to be a book, it could be a percentage of income, it could be anything. And uh it does make it does make a difference. Absolutely. That's that's awesome. And I'm glad you're very public about it. Most of the stuff I do is private, but uh, I should probably talk a little bit more about that some in a future episode. Yeah, yeah. Oh wow. Well, I know we had technical difficulties at first, so I've taken enough of your time. I always uh appreciate uh uh everything that you're giving back to the industry, of course. Uh order the book, give back to charity. It's a win-win. Love this, love love doing podcast interviews, especially with you.
SPEAKER_02And and and thank you very much. And you for your listeners, you know, if you you it's an amazing profession, More and Keith, as you know. Um my question is, why not you? And why not now? Um and my mother-in-law, God bless her. I reckon I I put this in the book at the start of it, because I said I'd seen this thing when it was, you know, and she just said to me, the best clothes I've ever heard, Keith. She said, Well, what if it does work?
SPEAKER_03I know.
SPEAKER_04Wow. So what if it does work?
SPEAKER_06And you're proof of that, as as well as a lot of uh you know, tens of thousands of networkers out there, which is so cool.
SPEAKER_02It's an amazing professional industry. You do a great, a great job, mate. So fair play to you.
SPEAKER_06Perfect. Well, you know me, before I let you go, I got the three more lightning round questions. I gotta keep you on your toes. Are you ready? I'm ready, my friend. Well, here's one. Uh, we might have talked about this on a previous episode, but nothing with my last name. What is one book that you'd recommend everybody read? Could be a business book, could be a personal development book, could be a fiction book, whatever. One book you think is uh worth uh while.
SPEAKER_02I mentioned it earlier on, and and and there's some amazing network books for me that change things for me. And if I got my wife in here now, I'll give you a thousand US if I get this wrong. If you want me to try, I don't know whether she's she's around or whatever, but it but it if I just just donate it, it's fine. Yeah, yeah, no, thank you. Um think and grow rich, uh not think and grow rich, sorry, uh how to make friends and influence people, Ned Carnegie. I think everybody should read that. I really do. And study it. It's all right reading it, you know. But when I talk to the team about let's let's study the book and analyze the book. In fact, I tell my guys to buy a separate book if there's something out of your books or uh I said in your it's good. I said, steal it and write it in the other book. You know, because you can't remember what's on chapter 10, can you, yeah, of a book sometimes. So so yeah, um uh how to in friends and influence people.
SPEAKER_06Okay, excellent. Uh well, here's one. If you could go back when you first started in business, what advice would you give yourself? So you could save yourself some time, some heartache, some everything.
SPEAKER_02What piece of advice? What people think about you. Um but don't be frightened of what people think about you because we're frightened in aviation, talking to certain people, like you know, and pre-judging people. Um so I I I would I would give myself the courage to to be the messenger, excuse the cliche, not the message itself. My job's to deliver the message, and if the time is right for them, they'll look if it's not, as long as I did it in a a skillful way and not just a sickle over. So that's the the the the what I'd say is look, engage with people more and don't be frightened of what they may think about you.
SPEAKER_06Yeah, yeah. And they're really not thinking about us, they're just thinking about themselves. Yeah, absolutely. We're not that special. If they say no, they're they got something else going on in their mind, they're thinking that they can't do it or whatever. That's on them.
SPEAKER_02Great advice. Uh I've been I'm taking notes because I'm stealing stuff from you as well, mate.
SPEAKER_06You know, it's funny, uh, not to go back in time here, but you mentioned uh, you know, the the why not me, why not you type thing. And I I mentioned that uh at my event a couple days ago, you know, kind of talked about not to bore you with details, but yeah, it's happening with you know um underdogs and college and professional football and underdogs in in the volleyball world. And there's there's so many things we could go with that. But yeah, the yeah, why not us? But um stealing that, even though we talked about it earlier.
SPEAKER_02Do you know it's the most forgiving profession I've ever been involved with, and I've been involved in, you know, it's uh it it's in and it's a profession that you I'm not suggesting any don't put the ball down because you lose that momentum, so keep plugging away, is what I uh but if for whatever reason, God forbid, you it welcome you back with open arms, Keith, and I love it.
SPEAKER_06Oh yeah. Oh yeah, yeah, we all get distracted every once in a while or plateaued or whatever, and yeah, that's great. People love people, that's what it's about. Yeah, oh yeah, I forgot. Again, last question, let's do an airplane one. What's your favorite aircraft?
SPEAKER_03My favorite aircraft is Concorde. Oh and I had the very good fortune if I can find it. Oh, there it is. Um there's me next to Concorde, and it says there, Lionheart's Carpadium.
SPEAKER_02And I uh I was very fortunate I saw a plaque with the word carpa diem series a day, and I thought one day if I could I'll put that I'll I'll hire an aircraft for the team and I'll put it on the side, and that's I did it. Managed to do it.
SPEAKER_06So yeah, bonkers. I know bonkers. So hold on, hold on. Wait, wait, how wait, how did that how did that get where was that on display? How did that happen? Yeah, that's a story.
SPEAKER_02Listen, that's for that's for the that's for episode three, mate. Because it's a fascinating story of how and and yeah, yeah, it's bonkers, it's bonkers.
SPEAKER_06So you're able to put Carpe DM on the side of Concorde. I know what because I was about I was about to be impressed because I know there's still one on display at an aircraft at an airport.
SPEAKER_02But there's a few, there's a few around the world. There's there's one in the States, I think there is maybe two in the States, one in France, I think there's two, two in the UK, maybe, yeah. Okay, yeah, wow, to my knowledge.
SPEAKER_06But the fact that you could like, you know, out you put it out there, they're gonna put it on your favorite aircraft and have the team see it and be like, oh yeah, we're we're definitely recording again. This is awesome.
SPEAKER_02I took the team, I took the team, I took 250 of the leaders and had dinner under it. That's that's the story.
SPEAKER_06Oh my goodness, you're gonna have to send me that photo. That that's gonna be the the icon photo or the whatever the tile photo. Oh, yeah, that is so cool. That is yeah, I mean, I I just I I've seen documentaries about the Concord. Um, yeah, obviously part of it's for the unfortunate incident, but just the fact that it was an engineering marvel that they needed runway because the way the wings were fixed back, they needed extra time and and uh to get more air over the wings to create lift. And oh wow, so cool.
SPEAKER_02But the fact that the engines what they had to do when it when it was up there doing Mac 2.
unknownOh wow.
SPEAKER_02Yeah, but yeah, I can tell I'll tell you some funny stories maybe privately about and it's fascinating, and really it shouldn't have been grounded, but it was. But hey.
SPEAKER_06Yeah, yeah, there's always um all the all the things that happen, but uh that's so cool that you're able to put it out there, get the dream, make it happen, have the team have an amazing event, and you have uh the pictures that that brings back the memories. I wasn't even there, and I felt I felt the energy of that. How cool is that? Next time, let me know. I'll speak for free on that one. Better not say that. People may get other ideas. But uh again, I I I appreciate uh all the time, all the stories, and uh yeah, definitely looking forward to uh connecting with you on the next one.
SPEAKER_02It's been an honor and privilege. Thanks, Kate. Have a great time and God bless everybody. Peace, love, and happiness.
SPEAKER_00Thanks for visiting the Networker Zone. To get awesome networking tips delivered directly to your inbox, or for more information about books, audiobooks, online training, including Zooms, and master classes, make sure and visit bigalbooks.com.