How to show prospects value by saving them time, energy and money

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SPEAKER_01 0:02

YouTube Networkers Com, the ultimate podcast for networkers and direct sales, network marketing, MLM, or any cells side as well. You'll learn the skills for the how-to and the mindset to make it work. I'm the author of over 20 best-selling books and over 25 years in the business. Here's your host, Pete Strider.

SPEAKER_00 0:32

If you're looking to keep your prospects' attention and keep them engaged in your conversation or presentation, this episode is for you. I always like to brush up on my business basics or my business foundation or the core skills. Because number one, if you don't have a good foundation, all the additional skills they don't matter. But if you continue to work on that foundation and kind of back up, zoom out and say, what is going to make a big difference in my business? Then everything else is so much easier. I looked up the definition of business in the Webster Online Dictionary, and I thought you'd find this very interesting. It says the first definition, there's a lot of them. The first definition, it says a usually commercial or merchantile activity engaged in a means of livelihood. Now, if that doesn't sound like a 1920s answer, I don't know what does. Whoa, whoa. 1920. Oh, fun fact, that was a hundred years ago. But it's very old school thinking. Now, is it is it technically correct? Absolutely. But our definition is normally solving other people's problems. Or the definition of business is solving other people's problems. I'll give you some examples. If you first time you've heard that definition from me, every single business exists to solve other people's problems. Think about a restaurant. If people didn't get hungry, restaurants wouldn't exist. Or restaurants exist because some people don't want to cook, they don't want to clean the dishes, they don't want to learn how to cook, or they don't want to learn that particular cuisine, or the last thing they want to do is go home and spend the energy cooking. Every single business is about solving people's problems. If it's house cleaning, people are too lazy to clean their house, or maybe they're just too dirty, or a roofing company, a plumbing company. They all are solving people's problems or maintaining so people don't have additional problems. Think about clothing stores. Some people don't know how to sew, they don't want to learn how to sew, they don't want to buy all the equipment to sew. Most people will just rather go to a clothing store or order their clothes online. So it's really all about solving people's problems. And the part that I really like to stress out, it's about other people. It's really not about us, it's about other people. And of course, at the beginning of the episode, I mentioned it's really about our prospects. So if we want to take it just a small step further, another way of looking at business is if you could save people time, energy, or money, you're on the right track. Now, if you do all three, wow, you're amazing. But even just one that you can focus on with our product, service, or opportunity will make a huge difference. Let me give you an example of saving people time. One of the top 10 businesses, I don't know if they're number two or five, one of the top 10 businesses that's publicly owned is Amazon. Amazon is huge, especially here in the US, because people are just getting lazy. It saves people time by not having to go to a certain store or go to multiple stores, just get it delivered the next day in two days, whatever it is, sometimes the same day. It saves people time. Some people fly on airplanes if they don't want to drive a far distance. Some people say, well, I'll drive if it's an hour or four hours, but I'm not going to drive 10 hours. I'd much rather fly. So airlines are around because, well, some people just don't want to drive that far. Or they don't drive. They or they'd rather take a train. Those businesses are around because it saves people time. I mentioned restaurants, just it saves people time not having to cook, not having to learn to cook. Those are examples of businesses that are around to save people time. So in our business, how do we save people time? Or how do we focus on saving people time? Well, you can start out at the very beginning, this will save you time. Now, if I say those five words, this will save you time, we've piqued their interest. It's an attention grabber. Now you could use, of course, your words, but that's just an example. This will save you time. So if we're talking about our business opportunity, we could say this will save you time. You can add an extra $500 or a thousand dollars per month, invest it wisely, and you don't have to work an extra two to five years, and you can save that time enjoying life instead of working. Or this will save you time. You'll get an extra paycheck, an extra direct direct deposit without an extra job. That saves you time. You don't have to commute to an extra job, you don't have to spend time away from your family. It's so much easier to start a home-based business because it just saves people time. And yes, you could use this for your product if you have skincare. Think about how it saves people time. Okay, well, this will save you time. Instead of having to travel to the dermatologist or the doctor's office spending a lot of money, we have an on in-home treatment that you do every single night, no more time away traveling to the appointments. You'll get the same results, if not better results. It's a great time saver. For weight loss, weight management. This will save you time. Instead of spending hours at the gym, not only commuting to the gym, but then spending 30 minutes to an hour at the gym by using our product, it could probably cut your gym time in half, kind of depends on you. Worst case, it'll turbocharge your results that you're doing at the gym. I was talking to somebody that has a product that helps inflammation. A lot of times that's really hard to visualize. But hey, this will save you time. Instead of waiting 10 minutes to get out of bed because you're so inflamed and you're so tired and your back hurts, it'll save you time. You just pop right out of bed, you'll feel great. And every time you get up from a chair, out of a car, from lying down, it saves you time complaining. Instead, you'll be enjoying life. Now, that's a stretch. I'm going a little bit overboard, but all we have to do is focus on what saves our prospects time. If you're in investments, hey, this will save you time. Instead of having your money waste away at a bank account, losing money to inflation, or one of those high yield savings accounts, which is really only like two to three percent, sometimes four percent, this will save you time. This will speed up your investments. On average, we get a 8 to 15% return on your money, just kind of depends on what you'd like to use. And let me show you how it's gonna save you some time, speed up your investments so you can retire early, or you can spend the money on vacation earlier than saving for an extra year, or whatever saves people time, focus on that. The second part is of course energy. Now, if you have an energy product, well, that's pretty simple. This saves you energy, this gives you energy. Pretty easy. But if you don't have an energy product or a nutrition product that gives you energy, use these four words. This saves you energy. Now, again, it's an attention grabber. People say, Okay, well, what's gonna save me energy? Or I at least like to know about it. Those four words, this saves you energy, this saves you energy versus a traditional business which can be stressful, it sucks up a lot of your energy. In our business, less stressful, easy to do, all of the hard work of research and development and legal and paperwork and accounting and all those traditional energy sucking things, our business will save you energy. They've taken care of all that stress. This saves you energy. When you join our business, there's less of a learning curve. Yes, we have to learn some skills, but versus having to learn every single thing about the business, we only are focused on letting people know this product, service, or opportunity exists. It's a smaller learning curve, it saves you a lot of energy, no added stress. Or this saves you energy. For most people, if they want to earn an extra income, a lot of times they have to earn an extra degree, earn an extra certification, which could take a couple years, a couple thousand dollars, tens of thousands of dollars. It saves you a lot of energy just by doing your own part-time business. It's so much easier to learn our business than I've seen. And the last one is money. Again, four words, this saves you money. Again, we've gotten their attention. Now, now this can be confusing because really price doesn't matter if they want the results, but if we back up zoom out, we can see how all of our products, all of our services, and opportunity actually saves people money. It's not about comparing price, it's about the macro. How is it going to save them money? So we look at this saves you money versus other skincare treatments, which will cost thousands of dollars, hours of time wasted, just by using our five-step in-home system, you'll see better results versus expensive dermatology treatments. Or this saves you money. Yeah, you'll lose some weight, but you'll realize that you're not wasting money on empty calorie snacks. The snacks that we have you actually look forward to. They give you energy, they taste great, and they keep you full. Or this saves you money versus traditional business where you have to spend tens of thousands of dollars, or even worse, get a loan or a second mortgage on your house, it's so much easier and you're gonna save so much money by doing a part-time business instead. Or this saves you money, our training program, it's included, or it's very low cost. Most of the time, training programs can cost tens of thousands of dollars, ours is included, or at a very low cost to you. If you're in investments, well, this saves you money. Instead of having to learn all of this information on how to invest and it and having to pay for all the different licenses, I take care of that for you. It saves you money, it saves you time and it saves you energy. Boom, we've gotten all three. And that's really what we're striving for is striving for how we can show you save people time, save people energy, and save people money. Now, not everything's gonna work out. All three. If you just focus on one, you win. If you can do all three in a presentation, you've won the lottery. So start out with your product or service. How can it save people time? How can it save people energy? And how can it save people money? Again, one is great, three is amazing. But more importantly, we need to let them know. I'll give you an example. We could use the skincare example. Our product actually saves you time, energy, and money. Boom, we've really gotten their attention. It's gonna save you time, you're not having to go to the expensive doctor's appointments, it's gonna save you some energy. You don't have to worry about fighting traffic or spending your free time waiting in the waiting room because you always have to wait, and it's gonna save you money. Versus all the other treatments will cost thousands of dollars more than our at-home system. What about for investments? Our investments save you time, energy, and money. It's gonna save you time because we're going to speed up your investment return instead of having it waste away at a bank account or investment that you don't really understand. We have a team of experts that can customize your investing. It's gonna save you some energy because you're not gonna have to learn and see what's real, what's not real. So much, it's so stressful having to learn all that stuff. And it's really gonna save you money. Once you have the account set up, you don't have to worry about losing money on all those iffy investments that most people have. Again, you don't have to have all three, but if you just focus on one, whether it's time, energy, or money, it not only gets the prospect's attention, it shows you're more focused on them than on yourself. Again, I hope you received value in this episode. The most important part is to use the information, put it into practice. If you ever want to share some of your ideas, we have the Network Marketing Questions Facebook group. It's a great resource not only to share, but to ask questions about your business. And I look forward to sharing another episode with another successful networker next week.

SPEAKER_01 13:31

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