Groundbreakin
The Groundbreakin is a cutting-edge podcast that explores the journeys of top designers, creative entrepreneurs, and thought leaders in the design industry. Hosted by Dipaq aka Q, a Creative Director and Founder of Syqi , this podcast is your go-to source for insider insights and actionable advice from the world's top design experts. With a focus on fresh topics and engaging discussions, each episode is designed to help you stay ahead of the curve and build a successful career in the ever-evolving design landscape. Whether you're a seasoned professional or just starting out, The Groundbreakin is your essential resource for all things design. Join us on a journey to the forefront of creativity and innovation. We are on YouTube, Spotify, Apple Podcasts and all the podcast listening platforms.
Groundbreakin
#58 - Dunzo Is Gone But the Brand Lives On Here’s Why : Munz
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What does it take to build a brand so powerful that it becomes part of everyday language?
In this episode of The Groundbreaking, we sit down with Munz freelance designer, metal band vocalist, photographer, and the creative mind behind some of India's most recognizable brand moments at Dunzo, Flipkart, Gojek, and now First Club.
With over a decade of experience building brands from zero to one, Munz gives us an unfiltered look at what real brand building actually looks like no big budgets, no shortcuts, just honest, intentional creative work.
This is not a conversation about trends.
This is a conversation about what actually works.
IN THIS EPISODE YOU'LL DISCOVER:
- How Dunzo became a verb with zero marketing budget (07:00)
- Why every brand is trying to be funny and why that's killing creativity (18:00)
- The real reason most brand campaigns are forgettable (22:00)
- How music and design share the exact same creative process (34:00)
- Why your product is your best marketing tool (30:00)
- What three things made Dunzo's brand truly iconic (14:00)
- How to separate your personal values from your brand objectives (38:00)
- Why bold, honest brands always win in the long run (26:00)
- The one thing creative people need more than talent signals (34:00)
- What brand building really means beyond social media and IPL campaigns (26:00)
CONNECT:
Check out our Substack: dipaq@substack.com
Supported by Syqi: https://syqi.art/
Email us at [q@groundbreak.in]