The English Wine Diaries
The English Wine Diaries is a weekly interview series with Rebecca Pitcairn, editor, journalist and founder of The Southern Quarter, an online lifestyle magazine about English Wine. Each week Rebecca is joined by a special guest from the world of wine (and beyond) to talk all about their English wine journey. From sommeliers to vineyard owners, hoteliers and some rather familiar faces too, discover how a love of wine – particularly that made on British soil – has helped shape their lives and careers. www.englishwinediaries.co.uk.
The English Wine Diaries
Episode 84: Laura Riches, co-founder Laylo
Joining me on today’s episode of The English Wine Diaries is Laura Riches, co-founder of wine brand Laylo.
Laura was previously the marketing director at Naked Wines, the UK's largest direct-to-consumer wine brand and, during her tenure, was responsible for record-breaking years of customer retention through a focus on customer engagement and storytelling.
In November 2020, Laura joined forces with Laura Rosenberger to create Laylo with the aim of reinventing boxed wine and making environmentally conscious drinking a no-brainer.
The design of glass wine bottles has barely changed in 200 years. But the amount of bottles and how we ship them around the world really has – to a point that has become unsustainable.
Believing that boxed wine was the smartest alternative but aware of the preconceptions about its quality, Laura and Laura set about focusing on premium quality and beautiful design.
Since its inception, Laylo has built a cult following – it has featured on mainstream TV and in national newspapers and magazines, has won awards and is now stocked by Ocado and Whole Foods as well as being served in restaurants and bars nationwide.
Laylo has also recently branched out into canned wine, and last year released its first English boxed wine.
We talk about being a female maverick in a male dominated world, Laura's most 'out there' marketing stunts and the next new launch on the cards for Laylo.
Find out more about Laylo by visiting: drinklaylo.com and you can follow Laura and the rest of the team on Instagram @drinklaylo.
With thanks to our series sponsor, Wickhams, The Great British Wine Merchant. Visit wickhamwine.co.uk to see their award-winning range of English wine with free delivery on orders over £40. The English Wine Diaries listeners can also get 10% discount on their first purchase by entering the code TEWD10. Please drink responsibly.
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