Listeners to Leads

Unique Podcast Marketing Tips with Alex Sanfilippo

February 10, 2022 Alesia Galati Episode 35
Listeners to Leads
Unique Podcast Marketing Tips with Alex Sanfilippo
Show Notes

Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his marketing team came to him and tried to convince him to post reels as a marketing strategy for his show, he turned it down. After a little digging into where his audience was coming from, he found that the majority came from a different platform altogether. He’s leaned into unique marketing ideas to grow his show instead and it’s paying off. This week, episode 35 of Listeners to Leads is about unique ways to market your show with Alex Sanfilippo! 

In this episode of Listeners to Leads, Alex Sanfilippo is sharing the importance of leaning into what you love and actionable steps you can take right now to show up uniquely when marketing your podcast. 

Alex and I also chat about the following: 

  • What is Podcast SOP and why the people who need it most are likely the podcasters who don’t understand what the acronym “SOP” means.
  • How PodMatch, the tinder for podcast hosts and guests to connect, can help streamline and shorten the process of finding high quality guests for your show.
  • How leaning into your personality and what you enjoy doing is better than following trends; and how it helped Alex determine he doesn’t want to do Reels for marketing his show.
  • How leaning into your community and those around you can help leverage your marketing strategy as well.

Ultimately, the power of leaning into what you already love doing and finding interest in can help elevate your marketing strategy. So “get different”.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Alex Sanfilippo:


Podcast SOP

Creating a Brand





Work with Galati Media! 

Links mentioned: 

Get Different book

Ep 13: Finding Quality Guests for your podcast

Ep 19: Easily Manage your Podcast Workflow