Listeners to Leads

Updates on YouTube and Podcasting with Sarah Conard

April 13, 2023 Alesia Galati Episode 95
Listeners to Leads
Updates on YouTube and Podcasting with Sarah Conard
Show Notes Chapter Markers

Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting! 

Sarah J. Conard is a YouTube strategist, video editor, and all-around online content enthusiast. With a background in both marketing and theatre, she strives to provide women with the tools and tips they need to look great, sound great, and create content to their fullest potential. Sarah also has the distinct privilege of being part of Alesia's team! 

In this episode of Listeners to Leads, my guest Sarah Conrad shares the importance of tailoring your conversations to where your audience is consuming your content and what you need to know to have a good-quality video podcast. 

Sarah and I also chat about the following: 

  • The overall do’s and don’ts of putting your podcast on YouTube. 
  • The 3 tiers of video podcasting. 
  • Everything you should consider as it applies to having a high-quality video podcast. 

At the end of the day, it comes down to the intentionality of your podcast as a hobby podcast vs. a podcast that acts as a lead-generating tool is going to have completely different things to think about. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at






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Updates on YouTube and Podcasting with Sarah Conard
The percentage of podcast listeners that use YouTube over any other platform.
What you need to know if you’re considering doing a video podcast.
The leeway in quality you have if your audience are listeners vs. watchers.

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