Listeners to Leads

Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila

April 27, 2023 Alesia Galati Episode 97
Listeners to Leads
Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
Show Notes Chapter Markers

SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy! 

Erin Ollila is a conversion copywriter, copy coach, and word slinger. She believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find Erin hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends.

In this episode of Listeners to Leads, Erin is sharing the importance of utilizing search engines on podcast directory sites and actionable steps you can take right now to get more traffic by repurposing content. 

Erin and I also chat about the following: 

  • Lessons Erin has learned from podcasting and her business.
  • Podcasting as a means of reflection on yourself and the skills you learn.
  • What podcasters need to know about SEO - and how it should be implemented.
  • Increasing your podcast traffic by repurposing content with SEO in mind.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

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Listeners to Leads: Three Ways to Repurpose Your Podcast Content

Listeners to Leads: 14 Ways to Repurpose Your Podcast Content

Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila
What caused you to start your podcast and come to that breaking point?
Podcasting as a way to learn.
We have these trauma responses to things that are wrong.
What do podcasters need to know about search engine optimization?
How to get more people to listen to your podcast.
How to repurpose your content to get more traffic.
Niche podcasts are stellar opportunities for increasing traffic.