Listeners to Leads

Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse

June 29, 2023 Alesia Galati Episode 106
Listeners to Leads
Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse
Show Notes Chapter Markers

We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to utilize your podcast? Where in the funnel does it belong, and what other tools should you be using besides it? Today, Nicole Hesse is telling us about her entrepreneurial journey and what came first: the Facebook Group or the Podcast. This week, episode 106 of Listeners to Leads is about finding where your podcast fits in your funnel! 

Nicole Hesse is a self-made millionaire who went from being a broke bartender to a seven-figure CEO in just 13 months. She has empowered thousands of entrepreneurs in the online world to monetize their skill sets and results.  The ripple impact that Nicole has had in the online world is just beginning as her clients have not only made millions of their own but have their own clients hitting 7 figures in their businesses as well! Nicole also hosts the Real Unicorns Don’t Wear Pants podcast!

In this episode of Listeners to Leads, Nicole Hesse is sharing the importance of showing up authentically on social media and actionable steps you can take right now to grow your podcast audience before you even launch. 

Nicole and I also chat about the following: 

  • Being yourself in the face of heavily-curated social media.
  • The power of podcasting as one more touchpoint with your audience.
  • Keeping a people-first mindset when creating your content and building your audience.
  • Leaning into the metrics and knowing how to navigate them.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at




Real Unicorns Don’t Wear Pants Podcast





Work with Galati Media! 


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Listeners to Leads Ep. 75: Tracking and Understanding your Podcast Metrics with Danielle Hayden

Listeners to Leads Ep. 9: Podcast Stats: What do they Mean and How to Measure Success

Finding Where Your Podcast Fits in Your Funnel with Nicole Hesse
The importance of being yourself on social media.
What did it look like when you launched your podcast?
The power of podcasting is that you are in people’s ears while they are going about their daily lives.
What’s the monetizable angle of a Facebook group?
Cross-pollinate wherever you need to within the circle of your content.
How soon will I make my money back with this podcast?
Why it’s so important to understand even when you’re looking at the metrics, you have already grown your audience before that.

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