A lot of times as podcasters we talk about “growing the podcast” but I want to flip it around and instead encourage you to focus on finding high-quality value you can add to the show. By adding high value you’ll grow the show authentically while showing up for your audience and what they need from you, which will, in turn, grow your show. This week, episode 13 of Listeners to Leads is about finding quality guests for your podcast!
In this episode of Listeners to Leads, I’m sharing the importance of high-quality guests and why you may not want to find guests based on their follower count.
I chat about the following:
If you are only selecting guests based on social status or followers on Instagram, and not because of what they can offer your audience, then you’re wasting your time and their time. Picking high-quality guests is going to amplify your message, your show, and your audience authentically.
Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.
Thank you for listening!
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