Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace

Alesia Galati Episode 25

Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the work. This week, episode 25 of Listeners to Leads is about creating an attractive podcast sponsorship deck with Betsy Wallace! 

In this episode of Listeners to Leads, Betsy Wallace is sharing the importance of educating yourself and your potential sponsors and actionable steps you can take right now to start monetizing your show. 

Betsy Wallace and I also chat about the following: 

  • How making podcast mini-series can benefit businesses and help the new podcaster figure out if podcasting is something they enjoy and want to continue.
  • What Betsy Wallace learned when she went from a hobby podcaster to trying to monetize her show, from a podcast that was not aligned for a business strategy.
  • How Betsy Wallace structures her own monetization sponsorships, her packages, and her results.
  • How to make your podcast attractive and the responsibility of the podcast host to educate potential sponsors.

Pivoting is common in podcasting, but it’s not always easy to do. Betsy’s openness to her journey is eye-opening, fun, and inspiring for all.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Betsy Wallace:

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

People on this episode

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.

Nonprofit Mission: Impact Artwork

Nonprofit Mission: Impact

Carol Hamilton, Grace Social Sector Consulting, LLC
Queer News Artwork

Queer News

E3 Radio
Reframeables Artwork

Reframeables

Rebecca & Natalie Davey
Disrupt Your Money Artwork

Disrupt Your Money

Meg K. Wheeler
The Air We Breathe: Finding Well-Being That Works for You Artwork

The Air We Breathe: Finding Well-Being That Works for You

Heather Sayers Lehman, MS, NBC-HWC, NASM-CPT, CSCS, CIEC, CWP
The B H.O.T. Podcast Artwork

The B H.O.T. Podcast

Brandon Edwards
The Passionistas Project Podcast Artwork

The Passionistas Project Podcast

Pop Culture Passionistas
Learning the Law Artwork

Learning the Law

PhoenixNymphy