Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to talk about the tool switch, thinking beyond lead generation, and more. This week, episode 154 of Listeners to Leads is about aligning your podcast marketing strategy to your values! 

Becky Mollenkamp (she/her) is an accountability coach for smart, high-achieving business owners. She helps them go after their goals without burning out or losing sight of their values. Becky’s also an intersectional feminist, and conducts her coaching through that lens (ie, acknowledging lived experience and never using blame or shame as tools).

In this episode of Listeners to Leads, Becky Mollenkamp is sharing the importance of figuring out what tools work best for your business model and actionable steps you can take right now to challenge how others tell you you ‘should’ run your business. 

Becky and I also chat about the following: 

• Defining feminism and exploring new ways of living and fulfillment.
• How Becky’s podcast changed as she defined her values and shifted her coaching practice.
• Using Substack for email marketing for your podcast and business.
• Thinking beyond lead generation and towards community-building.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BECKY MOLLENKAMP:

Instagram

LinkedIn

Feminist Founders with Becky Mollenkamp

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Substack

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp
• 2:04 Defining feminism and exploring new ways of living and fulfillment.
• 5:34 How Becky’s podcast changed as she defined her values and shifted her coaching practice.
• 10:09 Relaunching a podcast with a simpler approach.
• 15:42 Using Substack for email marketing for your podcast and business.
• 20:20 Challenging norms and ‘shoulds’ to find systems that work for you.
• 24:57 The evolution of online business and marketing strategies.
• 30:08 Thinking beyond lead generation.