Promoting Your Podcast on Social Media with Katie Brinkley

Are you feeling overwhelmed by the ever-changing landscape of social media? It seems like every day there is a new feature or algorithm to figure out. How do you get your podcast episodes in front of the right people, and how do you turn social media followers into loyal listeners? On this episode of Podcasting Unlocked, we’re talking with social media strategist Katie Brinkley about the ways that AI has reshaped social media and how we can be more strategic with our podcast promotion.This week, episode 229 of Podcasting Unlocked is about promoting your podcast on social media! 

Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With over two decades of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results.

In this episode of Podcasting Unlocked, Katie Brinkley is sharing the importance of strategic content creation and actionable steps you can take right now to understand what your audience wants.

Katie and I also chat about the following: 

• The impact of AI on social media and podcasting.
• Katie’s “Awareness to Action” 4-step strategy for social media posts.
• The importance of having a consistent posting cadence, whatever it may be.
• How to engage with your ideal clients and bring them over to your podcast.

Social media can be overwhelming, but it doesn't have to be. Take one of the tips from today's episode and implement it this week. Whether it's using the search bar to find new listeners or engaging with someone you admire, start taking small steps.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

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Chapters

• 0:00 Promoting Your Podcast on Social Media with Katie Brinkley
• 1:08 Katie’s Podcasting Journey
• 5:33 The Evolution of Social Media & AI’s Impact
• 10:59 Embracing AI Tools as a Podcaster
• 13:59 Strategies for Promoting Podcasts on Social Media
• 20:33 The Awareness to Action Social Media Strategy
• 26:06 Actionable Tips for Being More Social & Engaged