Bringing Your Full Expertise to Your Podcast Strategy with Brittany Biggett-Heeren

Many podcasters feel pressured to "pick a lane," fearing that if they talk about all their expert topics in the same show, they’ll confuse their audience. This "niched-down" anxiety often leads to burnout or a show that feels incomplete because you aren’t bringing your whole self to the mic. In this episode of Podcasting Unlocked, Alesia sits down with Brittany Biggett-Heeren, a group fitness instructor and health law expert, to discuss how she successfully integrated her diverse expertise into her show, The Wednesday Wellness Debrief. Beyond podcast strategy, we dive deep into the critical need for postpartum advocacy and maternal health awareness, especially for Black women who face unique societal pressures to "put the cape back on" immediately after childbirth. This week, episode 259 of Podcasting Unlocked is about bringing your full expertise to your podcast strategy! 

Brittany Biggett-Heeren is the host of a holistic wellness podcast dedicated to empowering professional mothers through the journey of Matrescence using the evidence-based Nine Pillars of Wellness framework. As a certified Pre- and Postnatal Fitness Specialist and former corporate manager with a background in Health Law, she brings a unique, highly-niche perspective to content strategy and business growth. 

In this episode of Podcasting Unlocked, Brittany Biggett-Heeren is sharing the importance of understanding your whole self when podcasting and actionable steps you can take right now to have a multi-faceted show. 

Brittany and I also chat about the following: 

• The "Whole-Self" Strategy: You don’t have to choose between your professional expertise (like law) and your personal passions (like fitness). Use podcast segments to transition between topics, allowing you to serve as a comprehensive resource for your audience.
• The Postpartum Gap: Most pregnancy resources focus on the birth, but the postpartum period (the "fourth trimester") is often the most dangerous and under-supported phase for parents. Advocacy is essential to ensure mothers aren't treated as "afterthoughts" once the baby arrives.
• Dismantling the "Superwoman" Stigma: Black mothers, in particular, face intense societal pressure to recover instantly and handle everything alone. True recovery requires "getting back to the foundation" and treating postpartum healing like the major physical and mental event it is.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH BRITTANY BIGGETT-HEEREN:

Instagram

Podcast

YouTube

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Chapters

• 0:00 Bringing Your Full Expertise to Your Podcast Strategy with Brittany Biggett-Heeren
• 1:14 Brittany’s Work: Fitness for Pregnant and Postpartum Parents
• 4:09 Postpartum Recovery vs. “Bouncing Back” Culture
• 5:03 Postpartum Mental Health and Support for Black Moms
• 9:05 From Health Informatics to Health Law and Maternal Policy
• 14:45 Structuring Podcast Segments Around Maternal Health
• 24:13 Preeclampsia, the Podathon, and How to Support Brittany’s Work