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The Month End Podcast

Episode Four: Kyle Koehler • Wildway

April 04, 2021 Kyle Koehler Season 1 Episode 4
The Month End Podcast
Episode Four: Kyle Koehler • Wildway
Chapters
Chapters
0:47
Background of Wildway
1:42
Wildway's sales channels
2:20
Kyle's thoughts on going the distribution route
3:38
How Kyle assesses the success of each sales channel
6:45
Brad explains the common item CPG companies fail to look at
7:14
Brad and Kyle discuss Amazon and fulfillment methods and expenses
8:44
Negatives associated with keeping fulfillment in house
10:31
The systems and workflow Wildway uses for fulfilling orders
11:20
Kyle explains his in-house manufacturing process
11:30
How Kyle made the decision to go in-house and what he did to manage the expense
12:37
The co packing relationship opportunity Wildway seized early on
14:48
How manufacturing in-house and co-packing helps the company's margins
15:26
Kyle's advice for funding sources and how Wildway gained the cash to grow through a unique loan model
16:39
Kyle's advice on how to leverage relationships with bankers and what items they should see to help obtain a loan
20:30
How Wildway manages inventory, especially with the raw ingredient management and re-order points as it comes to in-house manufacturing
23:25
Kyle explains how much/often Wildway is actively manufacturing
23:42
How COVID-19 impacted Kyle's facility operation in TX
25:00
Kyle's thoughts on expanding the services side of his business - co-packing and manufacturing, etc.
27:18
Kyle explains what he does on a day to day basis at Wildway
27:53
Kyle's CPG Do and Don't list
Info
The Month End Podcast
Episode Four: Kyle Koehler • Wildway
Apr 04, 2021 Season 1 Episode 4
Kyle Koehler

In episode four, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Wildway's co-founder, Kyle Koehler.  Wildway is a paleo-style granola company based in San Antonio, Texas.  Kyle shares tips on the creation of his own business, details on manufacturing for Wildway in house, and background on how he navigates providing these services for other brands.

Wildway's Website:  www.wildwayoflife.com

DISCOUNT OPTIONS
Get 20% off when you sign up to become a Wildway Insider and subscribe via text message.  You can also see a selection of discounted products here:  https://www.wildwayoflife.com/collect...​

For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.

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Show Notes Chapter Markers

In episode four, Accountfully's Managing Partner, Brad Ebenhoeh sits down with Wildway's co-founder, Kyle Koehler.  Wildway is a paleo-style granola company based in San Antonio, Texas.  Kyle shares tips on the creation of his own business, details on manufacturing for Wildway in house, and background on how he navigates providing these services for other brands.

Wildway's Website:  www.wildwayoflife.com

DISCOUNT OPTIONS
Get 20% off when you sign up to become a Wildway Insider and subscribe via text message.  You can also see a selection of discounted products here:  https://www.wildwayoflife.com/collect...​

For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
• • •
Follow us on social media to take advantage of even more info and news.

0:47
Background of Wildway
1:42
Wildway's sales channels
2:20
Kyle's thoughts on going the distribution route
3:38
How Kyle assesses the success of each sales channel
6:45
Brad explains the common item CPG companies fail to look at
7:14
Brad and Kyle discuss Amazon and fulfillment methods and expenses
8:44
Negatives associated with keeping fulfillment in house
10:31
The systems and workflow Wildway uses for fulfilling orders
11:20
Kyle explains his in-house manufacturing process
11:30
How Kyle made the decision to go in-house and what he did to manage the expense
12:37
The co packing relationship opportunity Wildway seized early on
14:48
How manufacturing in-house and co-packing helps the company's margins
15:26
Kyle's advice for funding sources and how Wildway gained the cash to grow through a unique loan model
16:39
Kyle's advice on how to leverage relationships with bankers and what items they should see to help obtain a loan
20:30
How Wildway manages inventory, especially with the raw ingredient management and re-order points as it comes to in-house manufacturing
23:25
Kyle explains how much/often Wildway is actively manufacturing
23:42
How COVID-19 impacted Kyle's facility operation in TX
25:00
Kyle's thoughts on expanding the services side of his business - co-packing and manufacturing, etc.
27:18
Kyle explains what he does on a day to day basis at Wildway
27:53
Kyle's CPG Do and Don't list