
The Right Questions Podcast
Wherever you are on your leadership journey, join us to learn more about how to effective leaders of ourselves and others. All you need is an inquisitive mind!
The Right Questions Podcast
How to Brainstorm Ideas Using Lateral Thinking and Forced Association
Which brainstorming technique do you use to get new ideas? How do you improve your creative thinking? What do we mean by brainstorming?
What is brainstorming and why should we do it?
Brainstorming is about thinking creatively and generating new ideas to start initiatives or solve problems. Effective brainstorming encourages lateral and divergent thinking, allowing us to explore ideas beyond the expected approaches to challenges.
By forcing our brains to think divergently or laterally about something we can come up with new ways, and often multiple ideas, for tackling a problem.
Forced association (or forced connections) is an effective creative thinking technique, popularised by Edward de Bono, author of the book Lateral Thinking
This podcast introduces three forced association approaches and you can find out more on the website by following this link: https://therightquestions.co/brainstorming-ideas-of-how-to-achieve-your-life-goals/