1 00:00:00,540 --> 00:00:02,064 Speaker 1: Hello Habit Mechanics . 2 00:00:02,064 --> 00:00:03,547 It's Dr John Finn here. 3 00:00:03,547 --> 00:00:06,493 I hope you're having a fantastic week so far. 4 00:00:06,493 --> 00:00:12,070 I hope by now you have at least noticed that we've released a 5 00:00:12,111 --> 00:00:16,667 new book Train your Brain for the AI Revolution, the Proven 6 00:00:16,867 --> 00:00:19,053 Four-Step System to Become Irreplaceable. 7 00:00:19,053 --> 00:00:24,067 And possibly most importantly for many people, no Tech Skills 8 00:00:24,106 --> 00:00:26,129 Required and possibly, most importantly, for many people, no 9 00:00:26,129 --> 00:00:26,891 tech skills required. 10 00:00:26,891 --> 00:00:29,335 So for some of you you may have read the entire book. 11 00:00:29,335 --> 00:00:33,944 For others you may be thinking about reading it. 12 00:00:33,944 --> 00:00:37,993 For others still, you may be a few or more chapters in. 13 00:00:38,840 --> 00:00:42,865 So what I've decided to do, what we've decided to do here at 14 00:00:42,926 --> 00:00:50,265 tougher minds hq, is to release the entire book as the entire 15 00:00:50,405 --> 00:00:53,176 audio book, which has been free for a while anyway inside the 16 00:00:53,256 --> 00:00:56,262 app, but we thought we'd put it into the pod as well and put a 17 00:00:56,301 --> 00:00:57,664 bit of a commentary around it. 18 00:00:57,664 --> 00:01:10,417 So installment is going to be chapters one to seven of the 19 00:01:10,436 --> 00:01:16,963 book, then there will be all the chapters connected to step um 20 00:01:18,186 --> 00:01:22,537 two, then all the chapters connected to step sorry, all the 21 00:01:22,537 --> 00:01:24,582 chapters connected to step one, then all chapters connected to 22 00:01:24,602 --> 00:01:29,075 step two and three and four and so on and actually saying that 23 00:01:29,114 --> 00:01:32,602 out loud makes me realize there will be six uh segments to this 24 00:01:33,144 --> 00:01:33,765 podcast. 25 00:01:33,765 --> 00:01:40,563 So if you if you've if you've started reading the book, then 26 00:01:41,284 --> 00:01:46,236 you will understand that our renewed mission is to help 27 00:01:46,296 --> 00:01:50,287 people to master their brain states, because we genuinely 28 00:01:50,346 --> 00:01:54,180 believe that this is going to be humanity's most important skill 29 00:01:54,180 --> 00:02:01,885 the ability to understand how our brain actually works and 30 00:02:02,408 --> 00:02:05,439 start getting more control of how our brain is functioning 31 00:02:05,760 --> 00:02:06,986 through the brain state model. 32 00:02:06,986 --> 00:02:11,162 We know that psychological performance, what we might call 33 00:02:11,263 --> 00:02:16,669 cognitive performance, is the final frontier of human health, 34 00:02:16,769 --> 00:02:18,252 happiness and performance. 35 00:02:18,252 --> 00:02:21,389 But it's like the Wild West, literally. 36 00:02:21,389 --> 00:02:24,502 There are loads of things out in the market, loads of claims 37 00:02:24,563 --> 00:02:28,885 being made and a lot of it is absolute nonsense. 38 00:02:28,885 --> 00:02:34,159 It's made up or it's drawn from theoretical models that were 39 00:02:34,180 --> 00:02:37,604 created way before we actually understood how brains worked. 40 00:02:38,844 --> 00:02:43,510 And what we've been doing here at tougher minds for over 25 41 00:02:43,550 --> 00:02:49,861 years now is rebuilding the performance coaching model from 42 00:02:49,921 --> 00:02:54,009 the the ground upwards or from the brain downwards, and we like 43 00:02:54,009 --> 00:02:57,242 to think of it as the dyson of coaching. 44 00:02:57,242 --> 00:03:01,390 So anyone who's experienced our coaching, they know it's 45 00:03:01,450 --> 00:03:01,872 different. 46 00:03:01,872 --> 00:03:04,383 Anyone who's read the habit mechanic, they see that what 47 00:03:04,402 --> 00:03:07,927 we're doing is different because we start with the brain and how 48 00:03:07,927 --> 00:03:12,700 the brain works, and not just that, we show you how to move 49 00:03:12,741 --> 00:03:17,811 from knowing what it's a good idea to be doing and how to 50 00:03:17,950 --> 00:03:18,611 automate that. 51 00:03:18,611 --> 00:03:22,768 So you've got a behavioral bridge between knowing and doing 52 00:03:22,768 --> 00:03:22,768 . 53 00:03:22,768 --> 00:03:27,199 And what we've done inside of the new book train your brain 54 00:03:27,219 --> 00:03:31,151 for their evolution is we've tried to make that simpler still 55 00:03:31,151 --> 00:03:35,062 through our four-step success cycle methodology. 56 00:03:35,062 --> 00:03:41,293 Um, so that's what you get inside of train your brain for 57 00:03:41,312 --> 00:03:42,274 the ir revolution. 58 00:03:42,274 --> 00:03:45,698 It's designed to give you simple you a simple practical 59 00:03:45,758 --> 00:03:48,883 framework that you can use immediately, and you can learn 60 00:03:49,645 --> 00:03:54,286 this system in under three hours , and you can show others how to 61 00:03:54,286 --> 00:03:59,165 use it as well if you want, and you get something which we 62 00:03:59,205 --> 00:04:01,893 believe is humanity's most important skill. 63 00:04:03,260 --> 00:04:08,219 So we want to share this with as many people as possible and 64 00:04:08,281 --> 00:04:14,569 fundamentally, there are three core things that we talk about 65 00:04:14,691 --> 00:04:18,069 inside Train your Brain for the AI Revolution. 66 00:04:18,069 --> 00:04:23,392 The first thing is that brain performance is your hidden AI 67 00:04:23,975 --> 00:04:24,680 era advantage. 68 00:04:24,680 --> 00:04:25,846 It's not about the tech. 69 00:04:25,846 --> 00:04:28,466 The tech's pretty straightforward because it's so 70 00:04:29,428 --> 00:04:32,107 heavily invested in in the sense of it's easy to use. 71 00:04:32,107 --> 00:04:36,399 What is much more challenging is getting our brains working 72 00:04:36,418 --> 00:04:40,971 well, because AI tools and they will transform our world as we 73 00:04:41,031 --> 00:04:45,838 know it they are only as good as you and your brain because 74 00:04:45,898 --> 00:04:49,689 humans have to operate the tools to get the most out of them. 75 00:04:49,689 --> 00:04:57,130 So the first thing that we want to help people to do is to get 76 00:04:57,250 --> 00:05:01,581 personal mastery over their brain states, and we see this as 77 00:05:01,581 --> 00:05:06,947 as your new secret weapon in being at your best and getting 78 00:05:07,007 --> 00:05:10,132 all the stuff that you want to get done to the standard. 79 00:05:10,132 --> 00:05:11,454 You want to get it done without burning out. 80 00:05:11,454 --> 00:05:18,004 The second core thing that we talk about in Training your 81 00:05:18,024 --> 00:05:22,351 Brain for the AI Revolution is that we see that human AI 82 00:05:22,411 --> 00:05:25,315 coaching is the future of leadership. 83 00:05:25,315 --> 00:05:29,269 So if you want to lead others, you want to coach other people 84 00:05:29,781 --> 00:05:34,043 or you want to lead in an organisation, the key is going 85 00:05:34,163 --> 00:05:43,141 to be helping others to master their own brain states, and we 86 00:05:43,182 --> 00:05:49,966 map out in the book how you can start to coach others to thrive 87 00:05:50,387 --> 00:05:51,629 in the ai world. 88 00:05:51,629 --> 00:05:55,418 So human ai coaching I've not heard anyone else even use that 89 00:05:55,478 --> 00:05:59,685 term, never mind write a book centered around it and we're 90 00:05:59,704 --> 00:06:03,410 actually already training people to become certified human AI 91 00:06:03,629 --> 00:06:15,535 coaches and by going through the book you'll see exactly what we 92 00:06:15,535 --> 00:06:16,439 mean by that. 93 00:06:18,600 --> 00:06:20,124 The third core idea in Train your Brain for the Air Evolution 94 00:06:20,124 --> 00:06:22,971 is that brain smart teams will win the AI race. 95 00:06:22,971 --> 00:06:32,482 So if you've got a business, if you're running a team and you 96 00:06:32,502 --> 00:06:38,327 want to be a thriving organisation, the key is going 97 00:06:38,387 --> 00:06:44,721 to be to get your people brain smart as quickly as you can, 98 00:06:47,088 --> 00:06:51,642 because what we see going forward, it's a bit like Lean. 99 00:06:51,642 --> 00:06:54,177 Sigma 6 was fundamental for manufacturing firms being 100 00:06:54,197 --> 00:06:59,812 successful in the 80s, 90s, early 2000s. 101 00:06:59,812 --> 00:07:08,307 We see those famous case studies of people like GE and 102 00:07:08,348 --> 00:07:09,831 Toyota car manufacturers. 103 00:07:09,831 --> 00:07:13,488 Much like Lean, sigma 6 was crucial for them. 104 00:07:13,488 --> 00:07:19,648 We see that brain state intelligent cultures are going 105 00:07:19,689 --> 00:07:24,045 to be the key for successful organizations and teams in the 106 00:07:24,144 --> 00:07:27,779 AI era, and at the heart of a brain state intelligent culture 107 00:07:28,423 --> 00:07:29,627 are brain smart teams. 108 00:07:29,627 --> 00:07:32,047 That means teams who understand how their brains work. 109 00:07:32,047 --> 00:07:36,062 In other words, they understand brain states, understand how to 110 00:07:36,062 --> 00:07:38,350 manage their brain states individually and collectively, 111 00:07:39,180 --> 00:07:42,750 because that's how the only constant in the AI era is new 112 00:07:42,790 --> 00:07:47,146 problems to solve, and actually we can solve those problems 113 00:07:47,245 --> 00:07:51,603 faster than ever by using AI, but we can only do that if our 114 00:07:51,644 --> 00:07:52,648 brains are working really well. 115 00:07:53,459 --> 00:07:57,963 So there's some of the things that you learn about in Train 116 00:07:57,983 --> 00:07:59,208 your Brain for the AI Revolution . 117 00:07:59,208 --> 00:08:02,841 It's what all of our work is currently centred on, so we're 118 00:08:02,860 --> 00:08:06,130 helping people one-to-one, to manage their own brain state. 119 00:08:06,130 --> 00:08:07,983 So we're doing lots of one-to-one coaching and you're 120 00:08:08,002 --> 00:08:11,103 seeing lots of the fantastic case studies coming out of the 121 00:08:11,144 --> 00:08:13,783 work that people like our head of coaching, andrew Foster, is 122 00:08:13,824 --> 00:08:22,793 doing Got senior leaders talking about how they have doubled 123 00:08:22,833 --> 00:08:27,113 their salary, talking about how they're being offered equity 124 00:08:27,154 --> 00:08:31,370 sharing businesses because they are now being seen as AI leaders 125 00:08:31,370 --> 00:08:36,589 and they're attributing that to the work that we're doing with 126 00:08:36,629 --> 00:08:36,750 them. 127 00:08:36,750 --> 00:08:45,447 We're seeing our first group of human AI coaches going out into 128 00:08:45,447 --> 00:08:52,403 the world and having a similar impact to Andrew Foster and the 129 00:08:52,464 --> 00:08:52,765 team. 130 00:08:52,765 --> 00:08:56,566 So actually coaching people within their own businesses or 131 00:08:56,605 --> 00:09:01,861 setting up their own coaching practices and actually training 132 00:09:01,902 --> 00:09:04,441 people in the skills that we talk about when unpacking Train 133 00:09:04,461 --> 00:09:05,927 your Brain for the AI Revolution . 134 00:09:05,927 --> 00:09:10,628 And then we're also working with organisations to create 135 00:09:10,687 --> 00:09:16,938 BrainSmart teams and help businesses to create behavioural 136 00:09:16,938 --> 00:09:20,789 bridges between what they know or what they'd like their people 137 00:09:20,789 --> 00:09:25,369 to do, to actually automating more of that really great 138 00:09:25,408 --> 00:09:29,063 behavior that makes it easier for people to engage in the 139 00:09:29,104 --> 00:09:31,791 business, but also for the business to thrive and everybody 140 00:09:31,791 --> 00:09:32,520 in it to thrive. 141 00:09:32,520 --> 00:09:39,731 So, yeah, so what's going to come up then is, um, the first 142 00:09:40,033 --> 00:09:44,886 seven chapters of train your brain for the air revolution. 143 00:09:44,988 --> 00:09:47,721 My temptation is always to say the Habit Mechanic, because 144 00:09:47,740 --> 00:09:49,567 that's so wired in my brain. 145 00:09:49,567 --> 00:09:54,802 But I don't think I've slipped up yet on this pod, but excuse 146 00:09:54,822 --> 00:09:55,947 me if I do in the future. 147 00:09:55,947 --> 00:10:04,785 But what you get in chapter one is your first three-minute 148 00:10:04,826 --> 00:10:09,595 brain state, state two, and we introduce the three brain states 149 00:10:09,595 --> 00:10:11,464 in chapter two. 150 00:10:11,464 --> 00:10:14,851 It's called unleashing your brain's full potential in the ai 151 00:10:14,851 --> 00:10:15,133 era. 152 00:10:15,133 --> 00:10:19,725 So we start to talk more about so. 153 00:10:19,725 --> 00:10:23,970 In in chapter one we go quite deep on recharge, the recharge 154 00:10:24,029 --> 00:10:27,815 brain step, and in chapter two we talk a bit more about medium 155 00:10:27,855 --> 00:10:31,466 charge and high charge and then we introduce the success cycle 156 00:10:31,586 --> 00:10:32,168 at a high level. 157 00:10:33,841 --> 00:10:35,969 Chapter three we talk about the lighthouse brain. 158 00:10:35,969 --> 00:10:39,610 That might be familiar to some people from the Habit Mechanic 159 00:10:40,822 --> 00:10:44,611 and we go further with that concept inside of this new book. 160 00:10:44,611 --> 00:10:47,625 And we go further with that concept inside of this new book. 161 00:10:47,625 --> 00:10:48,447 Then we talk about chapter four . 162 00:10:48,447 --> 00:10:54,263 We talk about the brain's power modes, extending that 163 00:10:54,302 --> 00:10:56,370 lighthouse brain metaphor, talking about a solar-powered 164 00:10:57,073 --> 00:11:02,269 rechargeable lighthouse or battery that's running the 165 00:11:02,309 --> 00:11:02,792 lighthouse. 166 00:11:02,792 --> 00:11:10,033 Then we introduce Willpower, who is one of the core 167 00:11:10,073 --> 00:11:11,581 characters in the lighthouse brain. 168 00:11:11,581 --> 00:11:16,948 We introduce Willpower's assistants in chapter 5 where we 169 00:11:16,948 --> 00:11:18,759 fully introduce the success cycle. 170 00:11:18,759 --> 00:11:23,067 So you're going to meet the task director, the day designer 171 00:11:28,650 --> 00:11:33,470 and the routine engineer and you'll learn more about those. 172 00:11:33,470 --> 00:11:40,755 And then chapter 6 we give you a practical example of the 173 00:11:40,796 --> 00:11:45,288 success cycle in action, and that's a distinct feature of 174 00:11:45,328 --> 00:11:47,442 train your brain for the ai revolution. 175 00:11:48,846 --> 00:11:51,052 Compared to the habit mechanic, the habit mechanic is packed 176 00:11:51,134 --> 00:11:55,368 full of case studies of people that we've worked with, people 177 00:11:55,408 --> 00:12:00,586 that we admire, people that are highly successful for train your 178 00:12:00,586 --> 00:12:01,548 brain for their evolution. 179 00:12:01,548 --> 00:12:03,679 There's some part of it that people really like, because, if 180 00:12:03,801 --> 00:12:05,884 multiple people have told me is there told me, there's a 181 00:12:05,945 --> 00:12:09,613 constant narrative going through of Sarah's story. 182 00:12:09,613 --> 00:12:14,071 So we show you how Sarah uses these tools in her daily life. 183 00:12:14,071 --> 00:12:18,423 And then chapter seven, which I really like, is the happiness 184 00:12:18,462 --> 00:12:24,442 equation, where we really draw out what is happiness and what 185 00:12:24,562 --> 00:12:27,250 are the core components. 186 00:12:27,250 --> 00:12:31,724 For me, happiness is like an equation, and if you understand 187 00:12:31,744 --> 00:12:36,267 what the equation is, you've got a much better chance of it 188 00:12:36,307 --> 00:12:37,249 working in your life. 189 00:12:37,249 --> 00:12:38,750 So we unpack that. 190 00:12:38,750 --> 00:12:40,313 So that's it. 191 00:12:40,313 --> 00:12:43,208 So coming up, you're going to hear chapters. 192 00:12:43,208 --> 00:12:47,943 I'll include the introduction as well as a bonus, just so you 193 00:12:47,984 --> 00:12:51,462 understand how to get the most out of the book but then you'll 194 00:12:51,482 --> 00:12:52,668 hear chapters one to seven. 195 00:12:53,539 --> 00:12:59,380 I would really encourage you to look at the e-book, look at the 196 00:12:59,461 --> 00:13:00,225 physical book. 197 00:13:00,225 --> 00:13:10,019 There are lots of very powerful visuals in the book book. 198 00:13:10,019 --> 00:13:11,363 There are lots of very powerful visuals in the book. 199 00:13:11,363 --> 00:13:12,885 Um, obviously, we can't get those across in an audio book, 200 00:13:12,905 --> 00:13:18,238 but the book is is organized around the four core steps of 201 00:13:18,258 --> 00:13:21,504 the success cycle and there's a the bonus step, which is the 202 00:13:22,385 --> 00:13:23,509 learning how to help others. 203 00:13:23,509 --> 00:13:28,626 And you know, the physical book and the e-book are just very, 204 00:13:28,668 --> 00:13:29,799 very deliberately put together. 205 00:13:29,799 --> 00:13:38,087 I think the physical book is it's under 10 UK pounds and I 206 00:13:38,129 --> 00:13:44,032 know it's discounted on Amazon, so in the US it's probably just 207 00:13:44,160 --> 00:13:44,904 over $10. 208 00:13:44,904 --> 00:13:46,996 So we've made it as cheap as we can. 209 00:13:46,996 --> 00:13:52,677 Literally, we just want to get this out there, so we're not 210 00:13:52,717 --> 00:13:57,812 making anything on the book. 211 00:13:57,812 --> 00:14:01,339 The physical book it's pretty much break even. 212 00:14:01,339 --> 00:14:03,519 Do get a copy. 213 00:14:03,519 --> 00:14:07,582 It's not going to break the bank and I think that, um, 214 00:14:08,024 --> 00:14:09,668 you'll get more out of it because, again, it's a book to 215 00:14:09,687 --> 00:14:14,285 be written in and to be um for you to, to encourage you to take 216 00:14:14,285 --> 00:14:15,248 notes and things from. 217 00:14:15,248 --> 00:14:20,764 So, anyway, yeah, enough of me twittering on. 218 00:14:20,764 --> 00:14:25,677 Next you're going to hear the book and, as ever, if you have 219 00:14:25,697 --> 00:14:29,405 any questions, thoughts, reflections, then get in touch. 220 00:14:29,405 --> 00:14:31,350 We would love to hear from you. 221 00:14:32,272 --> 00:14:34,581 This book is brought to you by tougher minds. 222 00:14:34,581 --> 00:14:39,293 Publishing train your brain for the ai revolution the proven 223 00:14:39,653 --> 00:14:43,905 four-step system to become irreplaceable, no tech skills 224 00:14:43,947 --> 00:14:44,407 required. 225 00:14:44,407 --> 00:14:47,714 Written, written by Dr John Finn and read by me. 226 00:14:47,714 --> 00:14:52,328 Dr John Finn Our mission I created this book because I 227 00:14:52,389 --> 00:14:56,703 believe mastering our brain states will become humanity's 228 00:14:56,783 --> 00:15:01,813 most vital skill for health, happiness and success in the AI 229 00:15:01,974 --> 00:15:02,134 era. 230 00:15:02,134 --> 00:15:06,879 I'll guide you in mastering your own brain states and show 231 00:15:06,899 --> 00:15:08,523 you how to help others do the same. 232 00:15:08,523 --> 00:15:12,832 This book is dedicated to the pioneers who will help humanity 233 00:15:13,320 --> 00:15:17,648 master its brain states and create an extraordinary future 234 00:15:17,807 --> 00:15:18,690 in the AI era. 235 00:15:18,690 --> 00:15:22,823 Thank you for being a pioneer and joining me on this mission. 236 00:15:24,528 --> 00:15:26,393 How to get the most out of this book? 237 00:15:26,393 --> 00:15:31,086 Inside offices, worldwide professionals stare at their 238 00:15:31,168 --> 00:15:35,442 screens, surrounded by AI tools that promise to transform their 239 00:15:35,482 --> 00:15:35,783 work. 240 00:15:35,783 --> 00:15:40,373 Each offers incredible capabilities analysing data, 241 00:15:41,080 --> 00:15:43,648 managing projects, handling routine tasks. 242 00:15:43,648 --> 00:15:48,100 Yet, despite all this technological power, many feel 243 00:15:48,280 --> 00:15:49,583 more overwhelmed than ever. 244 00:15:49,583 --> 00:15:51,648 Something isn't clicking. 245 00:15:51,648 --> 00:15:55,561 To understand what isn't clicking, consider this 246 00:15:55,620 --> 00:16:00,629 counterintuitive truth Success in the AI era doesn't require 247 00:16:01,091 --> 00:16:04,327 mastering every single artificial intelligence tool. 248 00:16:04,327 --> 00:16:09,745 Instead, the foundation lies in mastering something far more 249 00:16:09,785 --> 00:16:14,313 sophisticated your brain, the most complex technology in the 250 00:16:14,360 --> 00:16:15,020 known universe. 251 00:16:15,020 --> 00:16:20,471 The key is understanding how to optimise your brain's three 252 00:16:20,812 --> 00:16:24,567 essential energy modes, what I call your brain states. 253 00:16:26,072 --> 00:16:29,101 This book provides a science-based system for 254 00:16:29,241 --> 00:16:32,769 optimising how your brain naturally cycles through 255 00:16:32,830 --> 00:16:34,919 different states throughout the day. 256 00:16:34,919 --> 00:16:39,567 Learning to match these brain states to different types of 257 00:16:39,647 --> 00:16:45,475 work transforms how you create value in our AI augmented world. 258 00:16:45,475 --> 00:16:50,501 And even if you have not used any AI tools yet, you'll still 259 00:16:50,581 --> 00:16:52,509 get a great deal out of this book. 260 00:16:52,509 --> 00:16:57,142 Through our work with over 20,000 professionals, from 261 00:16:57,261 --> 00:17:01,821 Fortune 500 executives to world-class athletes, we've 262 00:17:01,921 --> 00:17:07,172 proven these brain optimization principles work in real world 263 00:17:07,231 --> 00:17:07,712 settings. 264 00:17:07,712 --> 00:17:12,788 Building on the foundation of my best-selling book, the Habit 265 00:17:12,827 --> 00:17:18,684 Mechanic, I've created the Habit Mechanic AI Edge System to help 266 00:17:18,684 --> 00:17:22,069 you thrive in this new technological landscape. 267 00:17:22,069 --> 00:17:27,317 How this book works, you'll learn the success cycle, our 268 00:17:27,357 --> 00:17:31,685 proven four-step system for optimising your brain states in 269 00:17:31,705 --> 00:17:32,468 the AI era. 270 00:17:32,468 --> 00:17:37,202 You can start using these practical tools immediately to 271 00:17:37,262 --> 00:17:39,989 enhance your performance and reduce overwhelm. 272 00:17:39,989 --> 00:17:44,063 By the midpoint of the book, you'll have everything you need 273 00:17:44,463 --> 00:17:48,230 to implement this systematic approach for thriving in our 274 00:17:48,451 --> 00:17:49,933 AI-augmented world. 275 00:17:49,933 --> 00:17:54,329 The second half provides deeper insights into the science 276 00:17:54,410 --> 00:17:58,728 behind these practices, helping you refine your approach as you 277 00:17:58,788 --> 00:18:02,359 gain experience and as AI technology evolves. 278 00:18:02,359 --> 00:18:05,907 And as AI technology evolves, work through the success cycle 279 00:18:06,368 --> 00:18:11,547 steps in sequence from understanding your brain state 280 00:18:11,567 --> 00:18:14,885 patterns to organising your tasks, to optimising your daily 281 00:18:14,965 --> 00:18:17,948 rhythm, to making improvements automatic. 282 00:18:17,948 --> 00:18:20,587 Each step builds on the next. 283 00:18:20,587 --> 00:18:26,790 Keep this book accessible as you integrate new AI tools into 284 00:18:26,830 --> 00:18:27,491 your workflow. 285 00:18:27,491 --> 00:18:32,212 The opportunities ahead are extraordinary and they're yours 286 00:18:32,273 --> 00:18:36,287 to capture through optimising how your brain works with these 287 00:18:36,346 --> 00:18:37,632 powerful new technologies. 288 00:18:37,632 --> 00:18:42,143 If you have any questions about any area of this book, I am 289 00:18:42,202 --> 00:18:42,804 here to help. 290 00:18:42,804 --> 00:18:50,442 Just send me an email at contact at toughermindscouk, or 291 00:18:50,481 --> 00:18:54,749 contact me via our website, toughermindscouk. 292 00:18:54,749 --> 00:18:58,941 Let's begin with a simple but powerful tool that will 293 00:18:58,961 --> 00:19:03,428 immediately make it easier for you to improve your brain state 294 00:19:03,468 --> 00:19:03,949 management. 295 00:19:04,430 --> 00:19:05,030 Chapter 1. 296 00:19:05,030 --> 00:19:08,095 Your first 3-minute brain state tool. 297 00:19:08,095 --> 00:19:11,429 Welcome, I'm Dr John Finn. 298 00:19:11,429 --> 00:19:16,257 For 25 years, I've specialised in the behavioural science and 299 00:19:16,298 --> 00:19:19,849 psychology of resilience, performance and leadership, 300 00:19:20,480 --> 00:19:23,920 completing three degrees, including a PhD, in these fields 301 00:19:23,920 --> 00:19:23,920 . 302 00:19:23,920 --> 00:19:28,740 My expertise lies in helping individuals, teams and leaders 303 00:19:29,280 --> 00:19:32,730 optimise their cognitive performance during periods of 304 00:19:32,789 --> 00:19:33,791 significant change. 305 00:19:33,791 --> 00:19:36,528 I've helped over 20,000 people. 306 00:19:36,528 --> 00:19:41,327 Now, as we enter the most profound technological 307 00:19:41,387 --> 00:19:45,452 transformation in human history the AI revolution, I'm 308 00:19:45,513 --> 00:19:48,704 dedicating myself to helping people succeed in this 309 00:19:48,785 --> 00:19:50,709 unprecedented era of change. 310 00:19:51,750 --> 00:19:55,565 Whether you're just beginning to explore AI tools or already 311 00:19:55,806 --> 00:19:59,413 using them regularly, the principles in this book will 312 00:19:59,432 --> 00:20:02,866 help you integrate these technologies more effectively 313 00:20:03,288 --> 00:20:05,212 into your life so you can thrive . 314 00:20:05,212 --> 00:20:09,830 My research has revealed something counterintuitive 315 00:20:10,640 --> 00:20:15,195 Professionals excel in the AI era not by mastering every 316 00:20:15,256 --> 00:20:19,306 emerging technology, but by understanding and optimising 317 00:20:19,646 --> 00:20:23,942 their brain's neurobiological energy patterns, which I call 318 00:20:24,123 --> 00:20:25,145 your brain states. 319 00:20:25,145 --> 00:20:27,271 More on the science later. 320 00:20:27,271 --> 00:20:32,669 Those who grasp these patterns are completing sophisticated 321 00:20:32,769 --> 00:20:36,403 projects in a fraction of the time, while maintaining energy 322 00:20:36,763 --> 00:20:38,828 for what matters most in their lives. 323 00:20:38,828 --> 00:20:43,122 Building on the principles from my best-selling book, the Habit 324 00:20:43,122 --> 00:20:47,125 Mechanic, I've developed a practical four-step system 325 00:20:47,486 --> 00:20:51,730 called the Success Cycle to help you master your brain states 326 00:20:52,170 --> 00:20:55,953 and give you the human AI edge, so you can seize the 327 00:20:56,013 --> 00:20:59,217 extraordinary opportunities of the AI era. 328 00:20:59,217 --> 00:21:08,242 Whether you're seeking promotion, starting or growing a 329 00:21:08,242 --> 00:21:09,705 business, developing your team or wanting more energy for 330 00:21:09,865 --> 00:21:13,532 family life, mastering your brain states transforms what's 331 00:21:13,593 --> 00:21:13,973 possible. 332 00:21:13,973 --> 00:21:16,964 As we enter this unprecedented period. 333 00:21:16,964 --> 00:21:21,101 Technology can either overwhelm us or help us create the lives 334 00:21:21,141 --> 00:21:26,112 we truly want, and this system ensures you'll be among those 335 00:21:26,152 --> 00:21:26,633 who thrive. 336 00:21:27,960 --> 00:21:29,625 Your three brain states. 337 00:21:29,625 --> 00:21:31,711 You have three brain states. 338 00:21:31,711 --> 00:21:33,237 Here's a quick overview. 339 00:21:33,237 --> 00:21:35,864 First, your recharge brain state. 340 00:21:35,864 --> 00:21:40,582 This is your essential recovery mode when your brain rebuilds 341 00:21:40,662 --> 00:21:41,565 its energy reserves. 342 00:21:41,565 --> 00:21:45,535 Second, your medium charge brain state. 343 00:21:45,535 --> 00:21:49,384 This is your efficient processing mode, perfect for 344 00:21:49,423 --> 00:21:50,906 handling routine tasks. 345 00:21:50,906 --> 00:21:54,834 Third, your high charge brain state. 346 00:21:54,834 --> 00:21:59,492 This is your peak performance mode, enabling sophisticated 347 00:21:59,573 --> 00:22:02,121 thinking and complex problem solving. 348 00:22:02,121 --> 00:22:07,157 While you'll learn to master all three brain states, we begin 349 00:22:07,157 --> 00:22:12,167 with your recharge brain state, the foundation for everything 350 00:22:12,248 --> 00:22:12,429 else. 351 00:22:12,429 --> 00:22:17,784 Without proper recharge, both medium and high charge states 352 00:22:18,144 --> 00:22:21,551 become impossible to maintain effectively, making it 353 00:22:21,592 --> 00:22:25,648 impossible for you to be healthy , happy and perform to your 354 00:22:25,669 --> 00:22:26,131 potential. 355 00:22:27,260 --> 00:22:30,909 Let me share a simple tool that will help you activate your 356 00:22:30,989 --> 00:22:32,873 recharged brain state more easily. 357 00:22:32,873 --> 00:22:36,971 I will introduce this tool using Sarah's story. 358 00:22:36,971 --> 00:22:43,128 Sarah sat at her desk, her screen filled with three new AI 359 00:22:43,189 --> 00:22:46,375 tools her company had recently implemented. 360 00:22:46,375 --> 00:22:50,467 Each promised incredible productivity gains. 361 00:22:50,467 --> 00:22:53,252 Yet she felt more overwhelmed than ever. 362 00:22:53,252 --> 00:22:58,869 I have all these powerful tools , she told me later, but some 363 00:22:58,910 --> 00:23:01,723 days I can barely focus enough to use them effectively. 364 00:23:01,723 --> 00:23:07,002 Other days, I'm so wired from constant notifications that I 365 00:23:07,042 --> 00:23:07,884 can't wind down. 366 00:23:07,884 --> 00:23:08,346 At night. 367 00:23:08,346 --> 00:23:11,634 I couldn't switch off, couldn't recharge. 368 00:23:11,634 --> 00:23:13,580 There had to be a better way. 369 00:23:14,662 --> 00:23:18,890 Sarah's transformation began with a simple but powerful tool 370 00:23:19,790 --> 00:23:21,875 the daily three-to-one reflection. 371 00:23:21,875 --> 00:23:26,823 The purpose is simple yet profound to help you calm your 372 00:23:26,903 --> 00:23:31,432 thinking and achieve what we call the recharge brain state, 373 00:23:32,119 --> 00:23:34,388 your brain's essential recovery mode. 374 00:23:34,388 --> 00:23:39,477 Most importantly, this tool helps you learn to redirect your 375 00:23:39,477 --> 00:23:43,867 mental spotlight to consciously guide your attention away from 376 00:23:43,948 --> 00:23:48,005 threats and worries toward more helpful patterns of thinking. 377 00:23:48,005 --> 00:23:52,787 To make the daily 3-1 reflection even more powerful, 378 00:23:53,348 --> 00:23:57,263 you can activate brain circuits that naturally enhance positive 379 00:23:57,325 --> 00:23:59,911 thinking through this pre-reflection routine. 380 00:23:59,911 --> 00:24:04,287 First, choose one of these options Either take a 381 00:24:04,387 --> 00:24:09,304 five-minute walk focusing on slow, calm breathing, or jump up 382 00:24:09,304 --> 00:24:11,990 and down for five to ten seconds or more. 383 00:24:11,990 --> 00:24:17,912 Second, quickly open and close your right hand several times. 384 00:24:17,912 --> 00:24:22,289 Third, force yourself to smile while doing this. 385 00:24:22,289 --> 00:24:27,849 Fourth, begin your daily three-to-one reflection, which 386 00:24:27,910 --> 00:24:29,993 I'll show you how to do shortly. 387 00:24:29,993 --> 00:24:35,587 This pre-reflection routine is powerful because it activates 388 00:24:35,749 --> 00:24:40,941 your accumbens striatal prefrontal cortex network, what 389 00:24:41,000 --> 00:24:45,491 Dr Kelly Lambert calls the effort-driven reward circuit. 390 00:24:45,491 --> 00:24:49,728 By using your right hand specifically, you're engaging 391 00:24:49,749 --> 00:24:53,286 the left prefrontal cortex, which is associated with 392 00:24:53,365 --> 00:24:54,288 positive emotions. 393 00:24:54,288 --> 00:24:57,169 Your right side activates your left brain. 394 00:24:57,169 --> 00:25:02,211 Adding a smile strengthens this positive activation even 395 00:25:02,270 --> 00:25:02,592 further. 396 00:25:02,592 --> 00:25:06,275 Okay, ready, here goes. 397 00:25:06,275 --> 00:25:10,789 Take a few minutes to complete the following two steps. 398 00:25:11,579 --> 00:25:12,123 Step 1. 399 00:25:12,123 --> 00:25:14,682 Rate yourself First. 400 00:25:14,682 --> 00:25:19,204 Ask yourself this question how well did you do your best to be 401 00:25:19,246 --> 00:25:21,371 your best and achieve your goals ? 402 00:25:21,371 --> 00:25:21,751 Today? 403 00:25:21,751 --> 00:25:26,622 You could say you did great or you failed, but I'd like you to 404 00:25:26,682 --> 00:25:30,291 be a bit more accurate, because this will be more helpful for 405 00:25:30,332 --> 00:25:30,432 you. 406 00:25:30,432 --> 00:25:33,066 So please rate yourself from 1. 407 00:25:33,066 --> 00:25:36,492 You failed to 10, you were perfect. 408 00:25:36,492 --> 00:25:39,528 You are probably somewhere in between. 409 00:25:39,528 --> 00:25:42,227 Write or type out your score. 410 00:25:43,180 --> 00:25:43,682 Step 2. 411 00:25:43,682 --> 00:25:46,170 Complete a focused reflection. 412 00:25:46,170 --> 00:25:51,128 Write down or type out 3 or more positive or helpful things 413 00:25:51,630 --> 00:25:58,349 about your day and then one area you can improve in the next 24 414 00:25:58,430 --> 00:25:58,671 hours. 415 00:25:58,671 --> 00:26:04,122 For example, here's one of Sarah's early reflections I am 416 00:26:04,182 --> 00:26:07,965 proactively trying to get better at using AI tools. 417 00:26:07,965 --> 00:26:09,208 I had breakfast with my family using AI tools. 418 00:26:09,208 --> 00:26:12,151 I had breakfast with my family. 419 00:26:12,151 --> 00:26:23,039 I am doing a three-to-one reflection, one thing to improve 420 00:26:23,039 --> 00:26:24,560 in the next 24 hours get to bed 10 minutes earlier tonight than 421 00:26:24,560 --> 00:26:24,801 last night. 422 00:26:24,801 --> 00:26:26,163 At first it seemed too basic. 423 00:26:26,163 --> 00:26:31,287 Sarah shared how could just writing down three positives and 424 00:26:31,287 --> 00:26:35,670 one area for improvement help me to be at my best in the AI 425 00:26:35,829 --> 00:26:36,029 era? 426 00:26:36,029 --> 00:26:39,553 But within days I noticed something changing. 427 00:26:39,553 --> 00:26:40,653 I was calmer. 428 00:26:40,653 --> 00:26:44,977 I could see more clearly which tasks needed my best thinking 429 00:26:45,037 --> 00:26:45,317 energy. 430 00:26:45,317 --> 00:26:51,963 Most importantly, I was starting to understand my own 431 00:26:51,983 --> 00:26:52,305 brain's patterns. 432 00:26:52,305 --> 00:26:59,000 Here's the fascinating part of how this works You're actually 433 00:26:59,020 --> 00:27:00,325 using your high-charge brain state, through focused writing, 434 00:27:00,726 --> 00:27:02,932 to activate your recharged brain state. 435 00:27:02,932 --> 00:27:04,585 I'll say that again. 436 00:27:04,585 --> 00:27:08,832 You deliberately got yourself into a high-charge brain state 437 00:27:09,240 --> 00:27:12,150 in order to activate a recharged brain state. 438 00:27:12,150 --> 00:27:15,128 This is what makes the technique so powerful. 439 00:27:15,880 --> 00:27:21,303 I use the 3-to-1 reflection every workday evening to process 440 00:27:21,303 --> 00:27:24,692 the day, switch off and prepare for deep sleep. 441 00:27:24,692 --> 00:27:29,981 And while it's called a 3-to-1 reflection, I actually write 442 00:27:30,021 --> 00:27:34,780 down as many positive or helpful thoughts as I can possibly 443 00:27:34,840 --> 00:27:35,241 think of. 444 00:27:35,241 --> 00:27:39,432 The act of writing or typing is crucial. 445 00:27:39,432 --> 00:27:44,022 It forces you to direct your mental spotlight away from 446 00:27:44,083 --> 00:27:47,487 threats and worries toward helpful patterns of thinking. 447 00:27:47,487 --> 00:27:53,194 This deliberate redirection of attention is the cornerstone of 448 00:27:53,275 --> 00:27:59,030 training your brain, making daily 3-to-1 reflections easier. 449 00:28:00,182 --> 00:28:04,209 To make it easier to complete regular daily 3-to-1 reflections 450 00:28:04,209 --> 00:28:07,134 , I have created a PDF template. 451 00:28:07,134 --> 00:28:13,411 I use this and if you want to use it, go to toughermindscouk 452 00:28:13,691 --> 00:28:14,353 forward slash. 453 00:28:14,353 --> 00:28:15,314 Train your brain. 454 00:28:15,314 --> 00:28:17,042 To download your copy. 455 00:28:17,042 --> 00:28:21,612 I will also remind you to complete exercises like the 456 00:28:21,672 --> 00:28:26,204 daily three-to-one reflections in the Habit Mechanic podcast. 457 00:28:26,204 --> 00:28:31,914 Listen to it here toughermindscouk forward slash 458 00:28:31,974 --> 00:28:32,536 podcast. 459 00:28:32,536 --> 00:28:37,306 Finally, our Habit Mechanic University app is also designed 460 00:28:37,426 --> 00:28:43,015 to make completing regular daily 3-1 reflections easier. 461 00:28:43,015 --> 00:28:48,980 To learn more, go to toughermindscouk If you want to 462 00:28:49,061 --> 00:28:52,611 learn more about the science behind the daily 3-to-1 463 00:28:52,651 --> 00:28:53,152 reflection. 464 00:28:53,152 --> 00:28:57,729 I unpack it in Appendix A when I reveal the brain mechanics 465 00:28:58,049 --> 00:28:59,532 behind emotional regulation. 466 00:28:59,532 --> 00:29:01,746 But don't worry about that right now. 467 00:29:01,746 --> 00:29:06,126 Let's keep going Now that you have this tool for activating 468 00:29:06,166 --> 00:29:09,903 your recharged brain state, you might be wondering about your 469 00:29:09,983 --> 00:29:12,189 medium and high charge states. 470 00:29:13,111 --> 00:29:17,307 How do they work with AI tools, how can you optimise them for 471 00:29:17,346 --> 00:29:21,381 peak performance and how do you maintain the right energy 472 00:29:21,580 --> 00:29:22,343 throughout your day? 473 00:29:22,343 --> 00:29:27,614 We'll explore all of this in our next chapter, but first, if 474 00:29:27,673 --> 00:29:32,088 it's helpful, make a note to remind yourself to complete a 475 00:29:32,169 --> 00:29:36,123 three-to-one reflection this evening, as Sarah discovered. 476 00:29:36,123 --> 00:29:42,054 At first it seemed too basic, but that simple practice changed 477 00:29:42,054 --> 00:29:42,575 everything. 478 00:29:42,575 --> 00:29:47,928 Every journey begins with a single step, and this one will 479 00:29:47,968 --> 00:29:51,114 create the foundation for everything we'll build together. 480 00:29:51,114 --> 00:29:52,280 Chapter 2. 481 00:29:52,280 --> 00:29:56,873 Unleashing your brain's full potential in the AI era. 482 00:29:56,873 --> 00:30:01,170 Now that you understand how to activate your recharge brain 483 00:30:01,210 --> 00:30:06,268 state, let's explore how your other brain states transform 484 00:30:06,528 --> 00:30:08,251 your work with AI tools. 485 00:30:08,251 --> 00:30:14,718 Remember Sarah After mastering the 3-to-one reflection, she 486 00:30:14,778 --> 00:30:16,742 discovered something fascinating . 487 00:30:18,026 --> 00:30:21,752 Once I could reliably activate my recharged state, she 488 00:30:21,792 --> 00:30:26,828 explained, I started noticing clear patterns in my thinking 489 00:30:27,109 --> 00:30:28,333 and energy throughout the day. 490 00:30:28,333 --> 00:30:33,458 Some hours were perfect for mentally challenging work, while 491 00:30:33,458 --> 00:30:35,583 others were better for routine tasks. 492 00:30:35,583 --> 00:30:41,032 Understanding these patterns completely changed how I used AI 493 00:30:41,032 --> 00:30:41,433 tools. 494 00:30:41,433 --> 00:30:46,827 Sarah had discovered what neuroscience shows your brain's 495 00:30:46,948 --> 00:30:51,925 energy patterns shift between three distinct modes recharge, 496 00:30:52,507 --> 00:30:56,482 medium charge and high charge throughout the day, each 497 00:30:56,563 --> 00:30:59,489 perfectly suited for specific types of work. 498 00:30:59,489 --> 00:31:04,304 The science behind these brain states is well established, as 499 00:31:04,344 --> 00:31:07,548 highlighted in the 2023 paper. 500 00:31:07,548 --> 00:31:11,935 Why is everyone talking about brain state in trends in 501 00:31:12,016 --> 00:31:14,941 neuroscience by Yale University Academics? 502 00:31:14,941 --> 00:31:20,172 I unpack more of the science in Appendix B, but right now let's 503 00:31:20,172 --> 00:31:23,925 focus on how you can use these states to transform your 504 00:31:23,965 --> 00:31:24,487 performance. 505 00:31:25,950 --> 00:31:29,982 Medium-charge brain state your medium-charge brain state is 506 00:31:30,124 --> 00:31:34,792 perfect for handling simple, routine and largely undemanding 507 00:31:34,833 --> 00:31:40,146 tasks, for example, sending simple emails, helping a client 508 00:31:40,688 --> 00:31:44,454 solve a standard problem or handling administrative tasks. 509 00:31:44,454 --> 00:31:49,369 In recent years, these activities consume more and more 510 00:31:49,369 --> 00:31:53,602 of our working hours, leaving little time for premium thinking 511 00:31:53,602 --> 00:31:56,791 and doing our most challenging and high-impact work. 512 00:31:56,791 --> 00:32:02,165 But here's where AI creates an extraordinary opportunity. 513 00:32:02,165 --> 00:32:06,840 Consider this startling prediction from Winning by 514 00:32:06,902 --> 00:32:11,071 Design, a leading sales training company that works with some of 515 00:32:11,071 --> 00:32:16,226 the world's largest businesses Within the next 12 months, ai 516 00:32:16,267 --> 00:32:20,057 will enable companies to operate many of their sales and 517 00:32:20,116 --> 00:32:24,888 marketing functions at just 2% of current costs, while 518 00:32:24,929 --> 00:32:26,532 achieving better results. 519 00:32:26,532 --> 00:32:32,832 That's a staggering 98% reduction in costs with improved 520 00:32:32,832 --> 00:32:33,534 performance. 521 00:32:33,534 --> 00:32:39,088 This transformation is possible because AI can now handle most 522 00:32:39,169 --> 00:32:43,154 medium-charge tasks faster and more efficiently than humans, 523 00:32:43,839 --> 00:32:46,990 freeing us to focus on higher-value work. 524 00:32:48,486 --> 00:32:49,538 High-charge brain state. 525 00:32:49,538 --> 00:32:53,307 High Charge Brain State your high charge brain state enables 526 00:32:53,346 --> 00:32:58,222 your most sophisticated thinking and high impact work, from 527 00:32:58,282 --> 00:33:01,490 complex problem solving and creative development to 528 00:33:01,550 --> 00:33:02,472 strategic planning. 529 00:33:02,472 --> 00:33:06,987 This is your brain's premium operating mode, where your 530 00:33:07,106 --> 00:33:10,134 unique human capabilities truly shine. 531 00:33:10,134 --> 00:33:13,656 Unique human capabilities truly shine. 532 00:33:13,656 --> 00:33:16,683 Our research shows most professionals can only maintain 533 00:33:16,703 --> 00:33:19,672 one to two hours of this sophisticated thinking each day. 534 00:33:19,672 --> 00:33:25,131 The rest gets consumed by interruptions, routine tasks and 535 00:33:25,131 --> 00:33:25,972 mental fatigue. 536 00:33:25,972 --> 00:33:30,912 But here's what makes this moment in history extraordinary. 537 00:33:30,912 --> 00:33:35,809 While AI can't replicate this premium cognitive work, it can 538 00:33:35,849 --> 00:33:37,153 dramatically amplify it. 539 00:33:37,153 --> 00:33:41,809 Think of it as having an expert consultant instantly available 540 00:33:41,871 --> 00:33:45,708 on demand, helping you complete your most challenging and 541 00:33:45,768 --> 00:33:49,990 high-impact work in a fraction of the time and at a fraction of 542 00:33:49,990 --> 00:33:50,451 the cost. 543 00:33:50,451 --> 00:33:55,726 Here's a real-world example Producing the audiobook version 544 00:33:55,767 --> 00:33:59,761 of this book, a high-charge brain state task, took one 545 00:33:59,821 --> 00:34:04,627 person with optimised brain states just three days using AI 546 00:34:04,667 --> 00:34:05,009 tools. 547 00:34:05,009 --> 00:34:10,481 The same task for a previous book of identical length, when 548 00:34:10,623 --> 00:34:14,541 AI tools were not available, required two people working for 549 00:34:14,601 --> 00:34:17,065 ten days and cost nine times as much. 550 00:34:17,065 --> 00:34:23,664 That's a 233% increase in speed and a 90% reduction in costs. 551 00:34:23,664 --> 00:34:27,398 We're seeing similar transformations across many 552 00:34:27,458 --> 00:34:28,420 professional fields. 553 00:34:29,322 --> 00:34:31,367 A quick note about AI tools. 554 00:34:31,367 --> 00:34:36,304 You might be wondering which specific AI tools we used for 555 00:34:36,364 --> 00:34:38,490 examples like this audiobook production. 556 00:34:38,490 --> 00:34:45,527 However, this book deliberately avoids recommending specific AI 557 00:34:45,527 --> 00:34:47,990 tools because they evolve so rapidly. 558 00:34:47,990 --> 00:34:52,606 Tools available at the time of writing might be renamed, 559 00:34:52,945 --> 00:34:56,362 replaced or obsolete by the time you listen to this. 560 00:34:56,362 --> 00:35:02,291 More importantly, the key to success isn't about using any 561 00:35:02,512 --> 00:35:07,045 one specific tool, but rather understanding how to optimise 562 00:35:07,085 --> 00:35:11,211 your brain states to work effectively with whatever AI 563 00:35:11,251 --> 00:35:13,094 tools you choose to explore. 564 00:35:13,094 --> 00:35:18,989 Ultimately, your journey will involve discovering which tools 565 00:35:19,268 --> 00:35:22,882 work best for your unique needs and circumstances. 566 00:35:23,864 --> 00:35:28,034 The success cycle your four-step AI edge system. 567 00:35:28,034 --> 00:35:32,512 Achieving the type of result I shared isn't about working 568 00:35:32,572 --> 00:35:32,893 harder. 569 00:35:32,893 --> 00:35:37,367 It's about aligning your brain's natural patterns with 570 00:35:37,548 --> 00:35:38,711 AI's capabilities. 571 00:35:38,711 --> 00:35:42,563 This is where the success cycle transforms everything. 572 00:35:42,563 --> 00:35:47,112 Just as elite athletes use sophisticated systems to 573 00:35:47,231 --> 00:35:51,467 optimize their performance, our four-step system helps you 574 00:35:51,547 --> 00:35:53,251 thrive in the AI era. 575 00:35:54,012 --> 00:35:57,827 Step one measurement your brain state analysis. 576 00:35:57,827 --> 00:36:02,619 Map your brain's energy patterns to reveal your biggest 577 00:36:02,780 --> 00:36:04,521 opportunities for transformation . 578 00:36:04,521 --> 00:36:09,007 Step two planning your strategic roadmap. 579 00:36:09,007 --> 00:36:13,853 Match each task to the right type of energy and identify 580 00:36:14,052 --> 00:36:17,297 where AI tools can enhance your capabilities. 581 00:36:17,297 --> 00:36:19,521 Step 3. 582 00:36:19,521 --> 00:36:22,590 Optimisation your daily rhythm. 583 00:36:22,590 --> 00:36:28,527 Design, structure your day to maintain peak energy for what 584 00:36:28,608 --> 00:36:35,920 matters most professionally and personally energy for what 585 00:36:35,940 --> 00:36:36,804 matters most professionally and personally. 586 00:36:36,804 --> 00:36:37,023 Step 4. 587 00:36:37,023 --> 00:36:37,887 Automation your excellence engine. 588 00:36:37,887 --> 00:36:39,972 Develop triggers and systems that make optimal performance 589 00:36:40,032 --> 00:36:44,943 automatic, using AI tools to enhance rather than drain your 590 00:36:45,003 --> 00:36:45,324 energy. 591 00:36:45,324 --> 00:36:50,391 The results More quality recharge time, less routine and 592 00:36:50,431 --> 00:36:54,715 mundane work and significantly more hours in your peak state, 593 00:36:55,380 --> 00:36:59,329 doing the energising, high-impact thinking that makes 594 00:36:59,349 --> 00:37:00,632 you feel at your best. 595 00:37:01,639 --> 00:37:04,610 Sarah's experience shows the power of this system. 596 00:37:04,610 --> 00:37:09,880 Within weeks of starting the success cycle she shared, I was 597 00:37:09,940 --> 00:37:13,371 consistently finishing my most valuable work by early afternoon 598 00:37:13,371 --> 00:37:13,371 . 599 00:37:13,371 --> 00:37:18,351 Ai tools handled routine tasks during my medium charge periods, 600 00:37:18,351 --> 00:37:22,023 while I saved my high charge hours for strategic thinking. 601 00:37:22,023 --> 00:37:26,733 Best of all, I had real energy left for family time in the 602 00:37:26,873 --> 00:37:27,273 evenings. 603 00:37:27,273 --> 00:37:30,985 But creating this transformation starts with 604 00:37:31,085 --> 00:37:34,992 understanding something fundamental about how your brain 605 00:37:34,992 --> 00:37:35,373 works. 606 00:37:36,380 --> 00:37:40,668 In the next chapter you'll discover a simple story that 607 00:37:40,748 --> 00:37:46,043 helps you to begin controlling these complex patterns the story 608 00:37:46,043 --> 00:37:48,664 of your lighthouse brain, chapter 3. 609 00:37:48,664 --> 00:37:50,639 Your Lighthouse Brain. 610 00:37:50,639 --> 00:37:53,588 Imagine you have a lighthouse in your brain. 611 00:37:53,588 --> 00:37:56,021 Two important characters live there. 612 00:37:56,021 --> 00:38:00,851 The first is Hugh, which stands for Horribly Unhelpful Emotions 613 00:38:00,851 --> 00:38:00,851 . 614 00:38:00,851 --> 00:38:02,942 The second is Wilhelmina. 615 00:38:02,942 --> 00:38:05,347 Power, or Willpower for short. 616 00:38:05,347 --> 00:38:09,541 Most importantly, willpower is Hugh's guide and mentor. 617 00:38:09,541 --> 00:38:12,690 Hugh works in the Lighthouse's control room. 618 00:38:12,690 --> 00:38:17,608 Think of Hugh using a beam of light from the Lighthouse to 619 00:38:17,668 --> 00:38:21,103 constantly scan your thoughts, your feelings and the 620 00:38:21,163 --> 00:38:22,365 environment around you. 621 00:38:23,447 --> 00:38:26,722 Hugh's primary instinct is to spend its time looking for three 622 00:38:26,722 --> 00:38:31,731 things First, threats from your past, such as memories of 623 00:38:31,791 --> 00:38:33,034 mistakes or regrets. 624 00:38:33,034 --> 00:38:38,391 Second, threats in the present, meaning any immediate problems 625 00:38:38,510 --> 00:38:39,112 or challenges. 626 00:38:39,112 --> 00:38:43,789 And third, threats in the future, including worst-case 627 00:38:43,809 --> 00:38:46,072 scenarios about what might happen. 628 00:38:46,072 --> 00:38:50,025 But that's not all when there are no obvious threats on the 629 00:38:50,065 --> 00:38:52,971 horizon, not all when there are no obvious threats on the 630 00:38:52,990 --> 00:38:53,291 horizon. 631 00:38:53,291 --> 00:39:02,221 Hugh's second instinct is to find easy, new and exciting 632 00:39:02,240 --> 00:39:02,902 things that make it feel good. 633 00:39:02,902 --> 00:39:04,505 Hugh loves doing things and having experiences that give it 634 00:39:04,525 --> 00:39:05,445 short-term gratification. 635 00:39:05,445 --> 00:39:06,989 This isn't a character flaw. 636 00:39:06,989 --> 00:39:12,304 Hugh's scanning and feel-good seeking behaviours are built-in 637 00:39:12,344 --> 00:39:16,632 survival programming that helped humans thrive for hundreds of 638 00:39:16,693 --> 00:39:17,514 thousands of years. 639 00:39:17,514 --> 00:39:24,168 The problem is that in today's volatile, uncertain, complex and 640 00:39:24,168 --> 00:39:29,036 AI-augmented world, these same instincts often work against us 641 00:39:29,420 --> 00:39:30,161 often work against us. 642 00:39:30,280 --> 00:39:35,228 Hugh naturally gravitates toward medium-charge brain state tasks 643 00:39:35,228 --> 00:39:39,773 , those routine, familiar activities that provide quick 644 00:39:39,833 --> 00:39:40,494 satisfaction. 645 00:39:40,494 --> 00:39:46,532 Answering a simple email, checking off an easy-to-do item 646 00:39:46,552 --> 00:39:50,106 or scrolling social media all give Hugh the immediate reward 647 00:39:50,226 --> 00:39:52,612 it craves while using minimal energy. 648 00:39:52,612 --> 00:39:57,568 But high-charge brain state tasks, those complex, creative 649 00:39:57,608 --> 00:40:02,606 tasks that create real value, require sustained mental effort 650 00:40:02,806 --> 00:40:04,190 without immediate payoff. 651 00:40:04,190 --> 00:40:09,335 Hugh instinctively resists these activities because they 652 00:40:09,376 --> 00:40:13,429 demand energy and don't provide instant gratification. 653 00:40:13,429 --> 00:40:18,932 When you sit down to write a strategic report or learn a new 654 00:40:18,992 --> 00:40:19,313 skill. 655 00:40:19,313 --> 00:40:23,306 Hugh often tries to redirect your attention to something 656 00:40:23,547 --> 00:40:25,713 easier and more immediately rewarding. 657 00:40:25,713 --> 00:40:28,340 This is where Willpower comes in. 658 00:40:28,340 --> 00:40:31,889 There's a training room in the lighthouse where willpower 659 00:40:31,929 --> 00:40:35,664 spends time learning how to help you fulfil your potential. 660 00:40:36,847 --> 00:40:40,922 When Hugh notices a problem or gets tempted by short-term 661 00:40:40,942 --> 00:40:44,168 gratification, it can call willpower for help. 662 00:40:44,168 --> 00:40:47,574 Think of it as a mentoring relationship. 663 00:40:47,574 --> 00:40:51,005 Willpower doesn't just solve problems for Hugh. 664 00:40:51,005 --> 00:40:57,186 Over time, it teaches Hugh how to automatically respond more 665 00:40:57,226 --> 00:40:58,789 helpfully and effectively. 666 00:40:58,789 --> 00:41:02,224 You've already experienced this mentoring relationship in 667 00:41:02,304 --> 00:41:05,012 action through the three-to-one reflection. 668 00:41:05,012 --> 00:41:08,985 This practice is itself a high-charge task that is 669 00:41:09,025 --> 00:41:12,414 designed to move you into a recharged brain state. 670 00:41:12,414 --> 00:41:17,106 It's a high-charge task because it requires focused mental 671 00:41:17,206 --> 00:41:17,507 energy. 672 00:41:17,507 --> 00:41:22,722 When you first try it, hugh might resist, preferring to 673 00:41:22,782 --> 00:41:26,429 check emails or scroll social media instead. 674 00:41:26,429 --> 00:41:31,302 But with Willpower's help, you learn to direct your attention 675 00:41:31,481 --> 00:41:35,644 deliberately, building something valuable through sustained 676 00:41:35,844 --> 00:41:36,565 mental effort. 677 00:41:37,827 --> 00:41:41,130 When you completed that exercise , you were actually using 678 00:41:41,269 --> 00:41:44,793 Willpower to guide Hugh's spotlight of attention. 679 00:41:44,793 --> 00:41:49,836 Instead of letting Hugh randomly scan for threats or 680 00:41:49,896 --> 00:41:55,523 problems, you deliberately directed that spotlight onto 681 00:41:55,543 --> 00:41:55,943 three specific areas. 682 00:41:55,943 --> 00:41:59,971 First, how well you did your best today, rating yourself out 683 00:42:00,012 --> 00:42:00,371 of 10. 684 00:42:00,371 --> 00:42:06,884 Second, three specific positive or helpful things about your 685 00:42:06,925 --> 00:42:07,105 day. 686 00:42:07,105 --> 00:42:08,405 Third, one clear area for improvement. 687 00:42:08,405 --> 00:42:13,130 Third, one clear area for improvement Think about your own 688 00:42:13,130 --> 00:42:17,295 reaction when reading earlier about AI's impact on sales and 689 00:42:17,335 --> 00:42:26,061 marketing, how 2025 could see costs reduced to just 2% of 690 00:42:26,081 --> 00:42:26,422 current levels. 691 00:42:26,442 --> 00:42:27,762 Where did Hue direct your spotlight? 692 00:42:27,762 --> 00:42:30,405 Did you feel threatened, skeptical? 693 00:42:30,405 --> 00:42:34,789 Now consider your reaction to the audiobook example, seeing 694 00:42:34,829 --> 00:42:39,614 how AI tools helped complete in three days what previously took 695 00:42:40,034 --> 00:42:41,416 two people 10 days. 696 00:42:41,416 --> 00:42:49,543 Did your spotlight focus on opportunity or threat? 697 00:42:49,563 --> 00:42:50,708 This awareness of where Hugh directs your attention is 698 00:42:50,728 --> 00:42:53,880 crucial, but even more important is learning to deliberately 699 00:42:54,320 --> 00:42:55,664 redirect that spotlight. 700 00:42:55,664 --> 00:43:00,233 That's exactly what the three-to-one reflection helps 701 00:43:00,253 --> 00:43:00,873 you practice. 702 00:43:00,873 --> 00:43:03,405 By writing down your thoughts. 703 00:43:03,405 --> 00:43:06,291 Think of it as going to the gym for your brain. 704 00:43:06,291 --> 00:43:10,306 You're strengthening Willpower's ability to guide 705 00:43:10,407 --> 00:43:13,012 Hugh toward helpful patterns of thinking. 706 00:43:13,012 --> 00:43:17,771 Like any high-charge task, this skill becomes easier with 707 00:43:17,851 --> 00:43:18,293 practice. 708 00:43:18,293 --> 00:43:22,804 What starts as a challenging task gradually becomes more 709 00:43:22,884 --> 00:43:28,775 natural as willpower helps Hugh develop new patterns of thinking 710 00:43:28,775 --> 00:43:28,775 . 711 00:43:28,775 --> 00:43:33,650 This deliberate redirection of attention creates a powerful 712 00:43:33,690 --> 00:43:34,432 transformation. 713 00:43:34,432 --> 00:43:38,911 When willpower can do its job properly, your Hugh becomes 714 00:43:38,992 --> 00:43:40,637 calmer and more balanced. 715 00:43:40,637 --> 00:43:45,086 This makes everything easier, from building good habits around 716 00:43:45,086 --> 00:43:49,822 sleep and exercise to staying focused at work and generally 717 00:43:50,204 --> 00:43:53,251 being at your best across all areas of your life. 718 00:43:53,251 --> 00:43:57,065 As we like to say calmer you, better you. 719 00:43:58,469 --> 00:44:01,661 But here's the challenge many of us struggle with in the rapidly 720 00:44:01,661 --> 00:44:03,164 changing AI era. 721 00:44:03,164 --> 00:44:08,054 Our modern world presents unprecedented challenges that 722 00:44:08,094 --> 00:44:12,311 can overwhelm this delicate balance and put Hugh on constant 723 00:44:12,311 --> 00:44:12,672 alert. 724 00:44:12,672 --> 00:44:17,231 For example, there are four key challenges we face. 725 00:44:17,231 --> 00:44:21,871 First, constant connectivity makes it hard to switch off. 726 00:44:21,871 --> 00:44:26,550 Second, social media triggers endless comparison. 727 00:44:26,550 --> 00:44:31,409 Third, ai tools promise productivity but create new 728 00:44:31,449 --> 00:44:31,831 pressures. 729 00:44:31,831 --> 00:44:35,378 Third, ai tools promise productivity but create new 730 00:44:35,418 --> 00:44:35,599 pressures. 731 00:44:35,599 --> 00:44:38,742 Fourth, notifications from devices fragment our attention. 732 00:44:38,742 --> 00:44:41,385 But understanding these challenges is just the first 733 00:44:41,405 --> 00:44:41,684 step. 734 00:44:41,684 --> 00:44:46,271 In the next chapter, you'll discover something remarkable 735 00:44:46,710 --> 00:44:54,121 about how these pressures affect your brain's energy system and, 736 00:44:54,121 --> 00:44:55,885 more importantly, how to protect and optimize it in our 737 00:44:55,905 --> 00:44:56,768 AI-augmented world. 738 00:44:56,768 --> 00:45:01,360 If you're curious about the deeper neuroscience behind how 739 00:45:01,380 --> 00:45:05,730 your brain processes these challenges, you'll find detailed 740 00:45:05,730 --> 00:45:07,313 explanations in Appendix A. 741 00:45:07,313 --> 00:45:11,507 But for now, let's focus on something more urgent 742 00:45:12,407 --> 00:45:16,943 understanding and managing your brain's energy system in ways 743 00:45:17,003 --> 00:45:19,507 that transform how you work and live. 744 00:45:20,088 --> 00:45:22,873 Chapter four your brain's power modes. 745 00:45:22,873 --> 00:45:27,731 Your lighthouse brain faces modern challenges that go beyond 746 00:45:27,731 --> 00:45:32,065 just disrupting hue, your horribly unhelpful emotions and 747 00:45:32,146 --> 00:45:33,471 willpower's relationship. 748 00:45:33,471 --> 00:45:37,327 In fact, they drain the very energy source that powers your 749 00:45:37,387 --> 00:45:38,148 entire system. 750 00:45:38,148 --> 00:45:40,621 Let me explain how this works. 751 00:45:40,621 --> 00:45:44,670 To understand how this system works, we need to understand 752 00:45:44,851 --> 00:45:46,032 something fascinating. 753 00:45:46,032 --> 00:45:50,188 Your brain is like a rechargeable battery that has 754 00:45:50,288 --> 00:45:52,172 three distinct power modes. 755 00:45:52,172 --> 00:45:57,702 A solar-powered lighthouse and yes, they are a thing powered by 756 00:45:57,702 --> 00:46:01,840 a rechargeable battery provides a perfect metaphor for 757 00:46:01,900 --> 00:46:05,789 understanding how these brain power modes work throughout your 758 00:46:05,789 --> 00:46:07,132 24-hour cycle. 759 00:46:07,132 --> 00:46:12,471 During daylight hours, a solar-powered lighthouse runs on 760 00:46:12,471 --> 00:46:17,007 low power just enough to keep essential systems running while 761 00:46:17,047 --> 00:46:20,092 it recharges its batteries through solar panels. 762 00:46:20,092 --> 00:46:24,871 As dusk approaches, it increases to medium power, 763 00:46:25,679 --> 00:46:29,333 running low-level lights that help ships see the lighthouse 764 00:46:29,373 --> 00:46:30,197 structure itself. 765 00:46:30,197 --> 00:46:35,954 Then, in darkness, when ships need it most, it operates at 766 00:46:36,054 --> 00:46:40,005 full power, sending its bright beam far across the waters. 767 00:46:41,099 --> 00:46:44,007 Your brain works in remarkably similar ways. 768 00:46:44,007 --> 00:46:49,148 Just as the lighthouse cycles through three different power 769 00:46:49,188 --> 00:46:53,626 modes, each perfectly matched to the demands in any given day, 770 00:46:54,208 --> 00:46:58,601 your brain also cycles through three distinct power modes to 771 00:46:58,702 --> 00:46:59,905 function effectively. 772 00:46:59,905 --> 00:47:04,639 First, there is the recharged brain state, when your brain 773 00:47:05,000 --> 00:47:07,184 needs essential recovery and maintenance. 774 00:47:07,184 --> 00:47:12,193 Second, the medium-charged brain state, when your brain 775 00:47:12,601 --> 00:47:14,347 handles routine tasks efficiently. 776 00:47:14,347 --> 00:47:15,492 And third, the high-charged brain state, when your brain 777 00:47:15,512 --> 00:47:16,313 handles routine tasks efficiently. 778 00:47:16,313 --> 00:47:19,284 And third, the high-charge brain state, when your brain 779 00:47:19,686 --> 00:47:23,724 performs its most sophisticated thinking and allows you to 780 00:47:23,784 --> 00:47:25,670 tackle demanding tasks. 781 00:47:25,670 --> 00:47:31,250 Understanding these three modes gives you a unique advantage in 782 00:47:31,250 --> 00:47:36,248 today's workplace, while others struggle to adapt to AI tools, 783 00:47:36,688 --> 00:47:41,527 you'll know exactly how to match your brain's natural rhythms to 784 00:47:41,527 --> 00:47:45,860 different types of work and also reset your brain's rhythms 785 00:47:46,340 --> 00:47:47,541 to work better for you. 786 00:47:47,541 --> 00:47:52,228 This knowledge is becoming increasingly valuable as 787 00:47:52,289 --> 00:47:58,257 organisations seek ways to optimise human AI collaboration. 788 00:47:58,257 --> 00:48:03,789 Now that you understand your brain's three power modes, let's 789 00:48:03,789 --> 00:48:05,353 look at what affects them. 790 00:48:06,396 --> 00:48:09,181 Just as a lighthouse needs proper maintenance of its power 791 00:48:09,221 --> 00:48:15,047 system, your brain relies on four key energy sources In your 792 00:48:15,108 --> 00:48:16,050 day-to-day life. 793 00:48:16,050 --> 00:48:20,635 Four key sources either charge or drain your brain battery. 794 00:48:20,635 --> 00:48:25,311 First, there is sleep the equivalent of direct sunlight 795 00:48:25,391 --> 00:48:26,396 for your brain's battery. 796 00:48:26,396 --> 00:48:31,507 Quality sleep recharges your system, allowing willpower to 797 00:48:31,568 --> 00:48:33,030 guide hue effectively. 798 00:48:33,030 --> 00:48:38,751 Second is brain-friendly nutrition, the special fuel that 799 00:48:38,751 --> 00:48:41,385 keeps your brain's battery running throughout the day. 800 00:48:41,385 --> 00:48:45,677 When stressed, many people reach for brain-unfriendly 801 00:48:45,737 --> 00:48:50,467 energy fixes like sugary snacks, excess caffeine and highly 802 00:48:50,527 --> 00:48:51,427 processed foods. 803 00:48:51,427 --> 00:48:55,956 These give brief energy spikes but lead to deeper crashes, 804 00:48:56,556 --> 00:48:59,981 making it even harder for willpower to mentor Hugh. 805 00:48:59,981 --> 00:49:05,431 Third comes movement, particularly walking, which acts 806 00:49:05,431 --> 00:49:07,822 like a supercharger for your brain's battery. 807 00:49:07,822 --> 00:49:12,851 Being stuck at a desk juggling multiple tasks drains your 808 00:49:12,911 --> 00:49:17,461 battery further and also makes it more difficult to get quality 809 00:49:17,461 --> 00:49:18,525 sleep each night. 810 00:49:18,525 --> 00:49:22,978 Finally, there are relationships the social 811 00:49:23,038 --> 00:49:27,067 connections that can either energize your battery or deplete 812 00:49:27,067 --> 00:49:27,268 it. 813 00:49:27,268 --> 00:49:32,724 Constant comparison on social media, lack of time to socialize 814 00:49:32,724 --> 00:49:37,733 and strained relationships turn potential energy sources into 815 00:49:37,873 --> 00:49:38,594 energy drains. 816 00:49:39,561 --> 00:49:41,987 When your battery is low, several things happen. 817 00:49:41,987 --> 00:49:47,000 First, hugh's threat scanning beam becomes erratic and goes 818 00:49:47,159 --> 00:49:49,507 into overdrive, seeing dangers everywhere. 819 00:49:49,507 --> 00:49:54,538 Second, Willpower lacks energy and struggles to maintain its 820 00:49:54,677 --> 00:49:55,000 mentoring role. 821 00:49:55,000 --> 00:49:57,268 Third, their relationship becomes Second willpower lacks 822 00:49:57,690 --> 00:49:59,237 energy and struggles to maintain its mentoring role. 823 00:49:59,237 --> 00:50:02,101 Third, their relationship becomes strained instead of 824 00:50:02,121 --> 00:50:02,443 supportive. 825 00:50:02,443 --> 00:50:06,568 And fourth, the whole system starts operating in survival 826 00:50:06,608 --> 00:50:06,929 mode. 827 00:50:06,929 --> 00:50:09,873 This creates a downward spiral. 828 00:50:09,873 --> 00:50:18,483 The lower your battery gets, the harder it becomes to make 829 00:50:18,505 --> 00:50:19,146 good decisions about sleep. 830 00:50:19,146 --> 00:50:21,052 The more you crave unhealthy foods, the less you feel like 831 00:50:21,132 --> 00:50:25,065 moving and the less energy you have to build and maintain 832 00:50:25,485 --> 00:50:26,708 nurturing relationships. 833 00:50:26,708 --> 00:50:30,427 But here's the good news you don't need to fix everything at 834 00:50:30,588 --> 00:50:30,748 once. 835 00:50:30,748 --> 00:50:35,447 You just need to understand how your lighthouse brain works and 836 00:50:35,447 --> 00:50:39,373 start making small changes to protect and optimise your brain 837 00:50:39,414 --> 00:50:39,755 battery. 838 00:50:39,755 --> 00:50:44,782 In the next chapter, you'll discover a remarkable system for 839 00:50:44,782 --> 00:50:48,351 getting your lighthouse brain working at its best. 840 00:50:48,351 --> 00:50:54,271 Let's keep moving on your journey to thriving in the AI 841 00:50:54,452 --> 00:50:54,612 era. 842 00:50:55,119 --> 00:50:55,804 Chapter 5. 843 00:50:55,804 --> 00:50:57,311 The Success Cycle. 844 00:50:57,311 --> 00:51:00,943 Now that you understand your lighthouse brain and how 845 00:51:01,003 --> 00:51:04,833 willpower helps guide you, your horribly unhelpful emotions, 846 00:51:05,579 --> 00:51:09,454 let's discover the remarkable system you can use to optimize 847 00:51:09,494 --> 00:51:12,543 your brain states and create lasting transformation. 848 00:51:12,543 --> 00:51:16,255 This system is called the Success Cycle. 849 00:51:16,255 --> 00:51:20,347 It helps Willpower and its three specialist assistants 850 00:51:20,847 --> 00:51:22,552 manage your brain states effectively. 851 00:51:22,552 --> 00:51:27,983 I'll use Sarah's story to help you understand how to use it in 852 00:51:28,023 --> 00:51:28,644 your own life. 853 00:51:30,146 --> 00:51:34,172 Six months ago, sarah was struggling to maintain optimal 854 00:51:34,213 --> 00:51:34,893 brain states. 855 00:51:34,893 --> 00:51:40,541 Three new AI systems competed for her attention. 856 00:51:40,541 --> 00:51:43,364 Notifications constantly interrupted her focus. 857 00:51:43,364 --> 00:51:47,668 Despite working longer hours, she felt less productive than 858 00:51:47,708 --> 00:51:47,889 ever. 859 00:51:47,889 --> 00:51:52,614 Most concerning, she had no energy left for family or 860 00:51:52,653 --> 00:51:53,474 personal time. 861 00:51:53,474 --> 00:51:59,722 By day's end, her hue was constantly scanning for threats 862 00:51:59,742 --> 00:52:03,009 and seeking quick gratification, draining her battery brain and 863 00:52:03,048 --> 00:52:06,282 making it impossible to maintain the high charge state she 864 00:52:06,382 --> 00:52:07,987 needed for important work. 865 00:52:07,987 --> 00:52:14,083 Then she discovered the success cycle, a four-step system that 866 00:52:14,163 --> 00:52:18,393 helps willpower optimize your brain states throughout each day 867 00:52:18,393 --> 00:52:18,393 . 868 00:52:18,393 --> 00:52:23,489 Willpower uses three specialist assistants to implement this 869 00:52:23,548 --> 00:52:23,929 system. 870 00:52:24,670 --> 00:52:25,900 Let me introduce them to you. 871 00:52:25,900 --> 00:52:30,768 First, there is the task director, who helps identify 872 00:52:31,108 --> 00:52:39,940 which brain state each task requires, which brain state each 873 00:52:39,940 --> 00:52:40,402 task requires. 874 00:52:40,402 --> 00:52:41,565 Second, we have the day designer, who creates schedules 875 00:52:41,585 --> 00:52:43,309 that recognise and take account of these different states. 876 00:52:43,309 --> 00:52:47,503 And third, there is the routine engineer, who makes maintaining 877 00:52:47,503 --> 00:52:49,706 optimal brain states automatic. 878 00:52:49,706 --> 00:52:54,563 The success cycle works through four powerful steps. 879 00:52:54,563 --> 00:52:57,028 Let me walk you through each one. 880 00:52:57,028 --> 00:52:59,244 First comes measurement. 881 00:52:59,244 --> 00:53:03,586 Just as a doctor needs to understand your vital signs 882 00:53:03,646 --> 00:53:08,005 before creating a treatment plan , we begin by measuring your 883 00:53:08,045 --> 00:53:10,010 brain's current performance patterns. 884 00:53:10,010 --> 00:53:14,246 This reveals exactly where you're starting from and what 885 00:53:14,306 --> 00:53:15,088 needs to change. 886 00:53:15,088 --> 00:53:20,264 Next is planning, where the task director creates your 887 00:53:20,304 --> 00:53:21,447 success blueprint. 888 00:53:21,447 --> 00:53:26,300 This step identifies which activities need your premium 889 00:53:26,460 --> 00:53:31,567 thinking power and which can be enhanced by AI tools, ensuring 890 00:53:31,788 --> 00:53:34,311 every task gets the right type of energy. 891 00:53:34,311 --> 00:53:40,385 Third comes optimisation, where the day designer crafts your 892 00:53:40,465 --> 00:53:42,411 perfect 24-hour rhythm. 893 00:53:42,411 --> 00:53:45,168 This isn't just about work hours. 894 00:53:45,168 --> 00:53:50,204 It's about aligning every part of your day to build and protect 895 00:53:50,204 --> 00:53:52,512 your brain's energy for peak performance. 896 00:53:52,512 --> 00:53:58,067 Finally, there's automation, where the routine engineer makes 897 00:53:58,067 --> 00:54:03,570 excellence an automatic process Instead of relying on willpower 898 00:54:03,570 --> 00:54:03,570 . 899 00:54:03,570 --> 00:54:08,240 You develop triggers and systems that naturally guide you 900 00:54:08,240 --> 00:54:13,188 toward optimal performance, including strategic use of AI 901 00:54:13,228 --> 00:54:13,590 tools. 902 00:54:13,590 --> 00:54:15,974 Then you repeat the process. 903 00:54:15,974 --> 00:54:20,268 The rest of this book will show you how to achieve this, step 904 00:54:20,309 --> 00:54:20,750 by step. 905 00:54:20,750 --> 00:54:25,427 As you master these steps, you'll naturally begin seeing 906 00:54:25,467 --> 00:54:29,724 opportunities to help others optimise their own brain states, 907 00:54:29,724 --> 00:54:34,251 just as Sarah discovered when her colleagues noticed her 908 00:54:35,440 --> 00:54:35,902 transformation. 909 00:54:35,902 --> 00:54:38,989 Each time you move through these steps, your performance 910 00:54:39,030 --> 00:54:39,532 improves. 911 00:54:39,532 --> 00:54:44,485 Measurement reveals new opportunities, planning refines 912 00:54:44,505 --> 00:54:49,400 your approach, optimization enhances your rhythms and 913 00:54:49,460 --> 00:54:52,230 automation makes improvements permanent. 914 00:54:52,230 --> 00:54:56,369 This creates a continuous cycle of transformation that helps 915 00:54:56,389 --> 00:54:58,021 you thrive in the AI era. 916 00:54:58,583 --> 00:55:01,831 Chapter six the success cycle in action. 917 00:55:01,831 --> 00:55:05,902 Now that you understand the four steps of the success cycle, 918 00:55:05,902 --> 00:55:11,193 let's see exactly how Sarah uses this system to optimize her 919 00:55:11,193 --> 00:55:11,873 brain state. 920 00:55:11,873 --> 00:55:16,615 Her journey shows how each step builds on the one before to 921 00:55:16,655 --> 00:55:18,581 create lasting transformation. 922 00:55:18,581 --> 00:55:21,206 Step one measurement. 923 00:55:21,206 --> 00:55:26,235 Getting that initial score was eye-opening, sarah remembered. 924 00:55:26,235 --> 00:55:28,362 It wasn't about judgment. 925 00:55:28,362 --> 00:55:32,311 It was about finally understanding what I was dealing 926 00:55:32,311 --> 00:55:32,490 with. 927 00:55:32,490 --> 00:55:36,969 Once I had that measurement, I could use willpower and the 928 00:55:37,059 --> 00:55:40,927 specialist team to begin optimising my brain state. 929 00:55:42,510 --> 00:55:45,235 Step two planning with the task director. 930 00:55:45,235 --> 00:55:49,967 Sarah knew she needed a new approach to managing her work 931 00:55:50,007 --> 00:55:50,929 with AI tools. 932 00:55:50,929 --> 00:55:55,945 By engaging the task director's unique perspective, she began 933 00:55:56,346 --> 00:56:00,893 creating a complete inventory of everything requiring her energy 934 00:56:00,893 --> 00:56:00,893 . 935 00:56:00,893 --> 00:56:04,990 This process led to a surprising breakthrough. 936 00:56:04,990 --> 00:56:08,769 I had this moment that changed everything Sarah shared. 937 00:56:08,769 --> 00:56:13,208 I was listing my tasks, expecting to focus on managing 938 00:56:13,389 --> 00:56:17,224 AI tools and work projects, but by working with the task 939 00:56:17,264 --> 00:56:19,690 director, I discovered a deeper truth. 940 00:56:19,690 --> 00:56:24,929 Every activity requiring my energy from strategic planning 941 00:56:25,391 --> 00:56:29,829 to quality sleep, from learning new technologies to maintaining 942 00:56:29,869 --> 00:56:34,405 relationships was actually a task needing a specific type of 943 00:56:34,445 --> 00:56:35,007 brainpower. 944 00:56:35,007 --> 00:56:39,394 This wasn't just about time management anymore was actually 945 00:56:39,434 --> 00:56:40,817 a task needing a specific type of brain power. 946 00:56:40,817 --> 00:56:42,219 This wasn't just about time management anymore. 947 00:56:42,219 --> 00:56:44,702 I could now see how to optimise my energy for each task. 948 00:56:44,722 --> 00:56:45,362 Step 3. 949 00:56:45,362 --> 00:56:48,248 Optimisation with the day designer. 950 00:56:48,248 --> 00:56:52,054 Armed with this new understanding of her tasks, 951 00:56:55,639 --> 00:56:57,436 sarah turned to the day designer to craft schedules that would 952 00:56:57,456 --> 00:56:58,802 respect her brain's natural rhythms. 953 00:56:58,802 --> 00:57:03,615 She discovered something profound about energy management 954 00:57:03,615 --> 00:57:06,181 that most productivity systems miss. 955 00:57:06,181 --> 00:57:11,813 Every hour of her 24-hour cycle either built or depleted her 956 00:57:11,853 --> 00:57:12,434 brain energy. 957 00:57:12,434 --> 00:57:17,891 What she did at 9pm directly affected her performance at 9am. 958 00:57:17,891 --> 00:57:21,989 Her Sunday choices shaped her Monday capacity. 959 00:57:21,989 --> 00:57:26,050 This changed everything about how I approached my schedule. 960 00:57:26,050 --> 00:57:31,204 Sarah explained I could see how my evening Netflix binges were 961 00:57:31,224 --> 00:57:35,733 disrupting my sleep, leaving my brain foggy for strategic work 962 00:57:35,753 --> 00:57:36,393 the next morning. 963 00:57:36,393 --> 00:57:41,327 My habit of catching up on emails before bed was activating 964 00:57:41,327 --> 00:57:45,202 stress responses that made quality rest impossible. 965 00:57:45,202 --> 00:57:49,851 Even my weekend pattern of sleeping late was throwing off 966 00:57:49,891 --> 00:57:51,963 my brain's natural energy cycle. 967 00:57:51,963 --> 00:57:57,635 By treating her entire 24-hour day as an integrated energy 968 00:57:57,675 --> 00:58:01,043 system, sarah completely reshaped her approach. 969 00:58:01,043 --> 00:58:05,552 She designed evening routines to build energy for the next 970 00:58:05,612 --> 00:58:05,913 morning. 971 00:58:05,913 --> 00:58:11,126 She scheduled AI tools strategically, not just to 972 00:58:11,186 --> 00:58:15,391 handle routine tasks but to reduce cognitive load when her 973 00:58:15,431 --> 00:58:17,034 brain needed to recharge. 974 00:58:17,034 --> 00:58:22,391 She even positioned family time to enhance rather than drain 975 00:58:22,431 --> 00:58:27,242 her energy, creating natural transitions between work and 976 00:58:27,322 --> 00:58:27,623 rest. 977 00:58:28,963 --> 00:58:33,110 Step four automation with the routine engineer. 978 00:58:33,110 --> 00:58:37,715 With clear understanding of her tasks and optimal scheduling, 979 00:58:38,300 --> 00:58:41,286 sarah worked with the routine engineer to make these 980 00:58:41,326 --> 00:58:42,929 improvements automatic. 981 00:58:42,929 --> 00:58:44,914 This step was crucial. 982 00:58:44,914 --> 00:58:49,092 She shared Understanding task energy, and ideal scheduling 983 00:58:49,253 --> 00:58:49,875 wasn't enough. 984 00:58:49,875 --> 00:58:54,751 I needed to create systems that would make optimal performance 985 00:58:54,891 --> 00:58:55,454 automatic. 986 00:58:55,454 --> 00:59:00,327 I used the routine engineer to develop triggers and routines 987 00:59:00,668 --> 00:59:03,112 that protected my brain power throughout the day. 988 00:59:03,112 --> 00:59:08,329 My phone automatically goes into focus mode during important 989 00:59:08,329 --> 00:59:08,630 work. 990 00:59:08,630 --> 00:59:13,663 Ai tools activate during specific periods to handle 991 00:59:13,722 --> 00:59:14,545 routine tasks. 992 00:59:14,545 --> 00:59:18,940 Even my evening routine now naturally guides me toward 993 00:59:19,161 --> 00:59:19,902 quality sleep. 994 00:59:21,144 --> 00:59:25,753 The results by actively using the success cycle, sarah 995 00:59:25,813 --> 00:59:27,880 transformed every aspect of her life. 996 00:59:27,880 --> 00:59:33,048 She now consistently completes her most valuable work by early 997 00:59:33,088 --> 00:59:33,570 afternoon. 998 00:59:33,570 --> 00:59:37,536 She has energy for evening walks with her husband and 999 00:59:37,579 --> 00:59:38,983 helping her kids with homework. 1000 00:59:38,983 --> 00:59:43,333 She's even started writing the novel she'd been dreaming about 1001 00:59:43,413 --> 00:59:43,860 for years. 1002 00:59:43,860 --> 00:59:47,146 But something unexpected happened. 1003 00:59:47,146 --> 00:59:51,820 As she mastered the system, sarah discovered she had become 1004 00:59:52,181 --> 00:59:55,510 her own human AI optimisation coach. 1005 00:59:55,510 --> 01:00:00,143 She wasn't just using AI tools, she was strategically 1006 01:00:00,684 --> 01:00:04,032 integrating them into her brain's natural rhythms. 1007 01:00:04,032 --> 01:00:08,525 Her team noticed the difference and soon she was helping them 1008 01:00:08,565 --> 01:00:11,942 apply the same principles Even at home. 1009 01:00:11,942 --> 01:00:16,565 She found herself coaching her teenage son to use these ideas 1010 01:00:16,927 --> 01:00:17,670 for his studying. 1011 01:00:17,670 --> 01:00:23,690 What surprised me most, sarah added, was discovering how many 1012 01:00:23,750 --> 01:00:25,813 people needed this kind of guidance. 1013 01:00:26,840 --> 01:00:32,469 As AI transforms more workplaces , the ability to optimise human 1014 01:00:32,510 --> 01:00:36,835 performance alongside technology becomes increasingly valuable, 1015 01:00:37,739 --> 01:00:41,771 both for your own success and as a way to help others thrive. 1016 01:00:41,771 --> 01:00:45,650 This isn't just one person's success story. 1017 01:00:45,650 --> 01:00:50,405 Through our work with thousands of professionals, we've proven 1018 01:00:50,465 --> 01:00:54,126 these brain optimisation principles create remarkable 1019 01:00:54,186 --> 01:00:55,329 performance improvements. 1020 01:00:55,329 --> 01:01:01,505 Now, as professionals combine these proven principles with new 1021 01:01:01,505 --> 01:01:05,594 AI tools, we're seeing even more extraordinary results. 1022 01:01:05,594 --> 01:01:08,764 It's not about becoming a technology expert. 1023 01:01:08,764 --> 01:01:13,902 It's about understanding how your brain actually works and 1024 01:01:13,961 --> 01:01:18,231 aligning that knowledge with AI tools in ways that make 1025 01:01:18,380 --> 01:01:21,326 unprecedented performance levels possible. 1026 01:01:21,326 --> 01:01:26,501 But before we begin measuring your brain states, let's 1027 01:01:26,581 --> 01:01:30,869 understand something crucial about why this transformation 1028 01:01:31,331 --> 01:01:32,393 matters so much. 1029 01:01:32,393 --> 01:01:37,650 In the next chapter, you'll discover how optimising your 1030 01:01:37,710 --> 01:01:40,563 brain states doesn't just make you more productive. 1031 01:01:40,563 --> 01:01:45,653 It's actually the key to lasting happiness in the AI era. 1032 01:01:45,653 --> 01:01:50,509 Then you'll learn about the same measurement tool that 1033 01:01:50,628 --> 01:01:54,784 launched Sarah's transformation, helping you begin your own 1034 01:01:54,844 --> 01:01:56,731 journey to sustained success. 1035 01:01:57,360 --> 01:01:58,143 Chapter 7. 1036 01:01:58,605 --> 01:01:59,688 The Happiness Equation. 1037 01:01:59,688 --> 01:02:04,931 Sarah studied her phone, scrolling through another batch 1038 01:02:04,992 --> 01:02:06,074 of notifications. 1039 01:02:06,074 --> 01:02:12,076 I felt busy all the time, she recalled later, but somehow I 1040 01:02:12,175 --> 01:02:14,463 never felt like I was actually moving forward. 1041 01:02:14,463 --> 01:02:16,048 Something was missing. 1042 01:02:16,048 --> 01:02:21,179 What Sarah discovered and what you'll learn in this chapter is 1043 01:02:21,221 --> 01:02:25,271 that true happiness comes from a delicate balance. 1044 01:02:25,271 --> 01:02:29,577 While part of happiness comes from pleasure and feeling good 1045 01:02:29,597 --> 01:02:33,728 in the moment, the deeper and more lasting part comes from 1046 01:02:33,807 --> 01:02:37,302 making meaningful progress in your life, from growing, 1047 01:02:37,965 --> 01:02:39,851 learning and developing yourself . 1048 01:02:40,822 --> 01:02:45,065 But here's the challenge of our modern world, hugh your horribly 1049 01:02:45,065 --> 01:02:46,309 unhelpful emotions. 1050 01:02:46,309 --> 01:02:49,628 That's the part of your lighthouse brain, constantly 1051 01:02:49,688 --> 01:02:53,869 scanning for threats and seeking quick gratification, can become 1052 01:02:53,869 --> 01:02:55,072 addicted to busyness. 1053 01:02:55,072 --> 01:03:00,476 The constant notifications, endless emails and stream of 1054 01:03:00,576 --> 01:03:05,347 digital distractions keep you occupied but prevent you from 1055 01:03:05,427 --> 01:03:09,427 entering the high-charge brain states where real growth happens 1056 01:03:09,427 --> 01:03:09,427 . 1057 01:03:09,427 --> 01:03:12,389 This creates a troubling cycle. 1058 01:03:12,389 --> 01:03:17,431 Remember how your brain, like a lighthouse, operates in three 1059 01:03:17,490 --> 01:03:20,945 distinct states High charge periods for your most 1060 01:03:20,965 --> 01:03:24,938 sophisticated thinking work, medium charge periods for 1061 01:03:25,018 --> 01:03:29,150 routine tasks and essential recharge periods for recovery. 1062 01:03:29,150 --> 01:03:33,442 The more time we spend responding to immediate demands 1063 01:03:33,902 --> 01:03:37,532 and seeking quick pleasures, the less time we spend in those 1064 01:03:37,599 --> 01:03:41,972 crucial high-charge states where we do the kind of work that 1065 01:03:42,012 --> 01:03:46,402 creates real progress the strategic thinking, creative 1066 01:03:46,443 --> 01:03:50,692 development and focused learning that make us feel truly 1067 01:03:50,731 --> 01:03:51,353 satisfied. 1068 01:03:51,353 --> 01:03:57,289 Even worse, this constant state of busyness prevents us from 1069 01:03:57,349 --> 01:04:00,894 getting the deep recharge our brains desperately need. 1070 01:04:00,894 --> 01:04:07,228 Poor sleep, rushed breaks and fragmented downtime mean we're 1071 01:04:07,269 --> 01:04:10,822 not just missing opportunities for high-charge work, we're 1072 01:04:10,882 --> 01:04:14,070 actually making it harder to access those states at all. 1073 01:04:14,070 --> 01:04:18,023 Making it harder to access those states at all, we end up 1074 01:04:18,043 --> 01:04:19,467 trapped in medium charge, handling endless routine tasks, 1075 01:04:19,847 --> 01:04:23,483 without the energy for either proper recovery or meaningful 1076 01:04:23,523 --> 01:04:24,025 progress. 1077 01:04:24,847 --> 01:04:28,722 The promise of the AI era is that we can break this cycle. 1078 01:04:28,722 --> 01:04:34,460 By using AI tools strategically to handle routine tasks and 1079 01:04:34,501 --> 01:04:39,101 reduce cognitive load, we can create a better balance across 1080 01:04:39,181 --> 01:04:40,463 all three brain states. 1081 01:04:40,463 --> 01:04:43,710 Ai doesn't just help with medium charge work. 1082 01:04:43,710 --> 01:04:48,146 It creates space for both proper recharge and high impact 1083 01:04:48,186 --> 01:04:48,585 thinking. 1084 01:04:48,585 --> 01:04:53,201 This three-part balance is actually the key to lasting 1085 01:04:53,240 --> 01:04:53,722 happiness. 1086 01:04:53,722 --> 01:04:58,760 First, we need strong foundations quality sleep, good 1087 01:04:58,820 --> 01:05:02,748 nutrition, regular exercise and positive relationships. 1088 01:05:02,748 --> 01:05:06,983 By helping us complete our work more efficiently and 1089 01:05:07,023 --> 01:05:11,313 effectively, ai tools protect these foundations in several 1090 01:05:11,353 --> 01:05:11,612 ways. 1091 01:05:11,612 --> 01:05:15,166 They reduce the need for late-night work sessions that 1092 01:05:15,206 --> 01:05:19,927 disrupt sleep, help us finish important tasks during normal 1093 01:05:19,987 --> 01:05:24,119 working hours and create clearer boundaries between professional 1094 01:05:24,119 --> 01:05:25,563 and personal time. 1095 01:05:25,563 --> 01:05:30,512 This means we can maintain consistent sleep and exercise 1096 01:05:30,552 --> 01:05:35,628 routines, spend quality time nurturing our relationships and 1097 01:05:35,688 --> 01:05:38,032 properly switch off at the end of each day. 1098 01:05:39,199 --> 01:05:43,067 Second, we need some medium-charge activities that 1099 01:05:43,186 --> 01:05:48,742 satisfy what psychologists call our hedonic needs, our natural 1100 01:05:48,782 --> 01:05:51,871 desire for pleasure and immediate gratification. 1101 01:05:51,871 --> 01:05:56,349 These include both necessary routine tasks and simple 1102 01:05:56,409 --> 01:05:59,382 enjoyments that help us feel good in the moment. 1103 01:05:59,382 --> 01:06:03,431 The challenge is that Hugh can become addicted to these quick 1104 01:06:03,472 --> 01:06:08,409 rewards, leading us to spend too much time scrolling social 1105 01:06:08,469 --> 01:06:14,001 media or handling minor tasks, at the expense of both recharge 1106 01:06:14,382 --> 01:06:15,643 and high-charge activities. 1107 01:06:15,643 --> 01:06:19,286 This is where AI becomes transformative. 1108 01:06:19,286 --> 01:06:24,030 By efficiently handling routine work like email management and 1109 01:06:24,070 --> 01:06:29,835 basic research, ai tools free us from Hugh's addiction to 1110 01:06:29,896 --> 01:06:30,336 busyness. 1111 01:06:30,336 --> 01:06:36,460 We can then consciously choose when to enjoy pleasurable 1112 01:06:36,300 --> 01:06:38,664 activities rather than being driven by them, creating space 1113 01:06:39,065 --> 01:06:42,811 for both productive work and genuine relaxation. 1114 01:06:42,811 --> 01:06:46,445 It's not about eliminating hedonic pleasure. 1115 01:06:46,445 --> 01:06:49,893 It's about putting it in its proper place. 1116 01:06:49,893 --> 01:06:55,846 Finally, we need regular access to high-charge states where we 1117 01:06:55,905 --> 01:07:00,503 do what psychologists call eudaimonic work, the kind of 1118 01:07:00,663 --> 01:07:04,672 meaningful activity that makes us feel we're growing and moving 1119 01:07:04,672 --> 01:07:05,112 forward. 1120 01:07:05,112 --> 01:07:09,429 This includes strategic thinking, creative development 1121 01:07:09,969 --> 01:07:11,072 and focused learning. 1122 01:07:11,072 --> 01:07:16,927 Ai not only creates more time for this work, but can enhance 1123 01:07:16,987 --> 01:07:20,393 our capabilities during these premium thinking periods. 1124 01:07:21,547 --> 01:07:25,445 Looking back now, sarah reflected, I can see how 1125 01:07:25,505 --> 01:07:28,474 understanding this balance fundamentally changed my 1126 01:07:28,534 --> 01:07:30,039 relationship with technology. 1127 01:07:30,039 --> 01:07:35,809 Instead of letting AI tools add to my stress, I learned to use 1128 01:07:35,849 --> 01:07:38,039 them intentionally to protect my energy. 1129 01:07:38,039 --> 01:07:42,289 I had better focus for deep work, real presence with my 1130 01:07:42,389 --> 01:07:44,072 family and proper rest. 1131 01:07:44,072 --> 01:07:46,344 I wasn't just busy anymore. 1132 01:07:46,344 --> 01:07:49,771 I was growing and actually enjoying my life. 1133 01:07:49,771 --> 01:07:55,527 Understanding this balance is crucial because it reveals 1134 01:07:55,588 --> 01:07:59,315 something profound about happiness in the AI era. 1135 01:07:59,315 --> 01:08:03,309 It's not just about using technology to get more done. 1136 01:08:03,309 --> 01:08:06,963 It's about using it strategically to create the 1137 01:08:07,083 --> 01:08:12,311 right mix of recharge, routine work and meaningful progress 1138 01:08:12,731 --> 01:08:15,856 that leads to lasting satisfaction a meaningful 1139 01:08:15,876 --> 01:08:17,318 progress that leads to lasting satisfaction. 1140 01:08:17,318 --> 01:08:19,103 In the next chapter, you'll discover exactly where you are 1141 01:08:19,122 --> 01:08:22,252 in this balance through the brain state assessment. 1142 01:08:22,252 --> 01:08:24,648 This isn't about judgment. 1143 01:08:24,648 --> 01:08:29,404 It's about understanding your starting point so you can begin 1144 01:08:29,886 --> 01:08:33,707 optimizing your own path to sustained happiness and success 1145 01:08:34,148 --> 01:08:34,989 in the AI era.