1 00:00:20,469 --> 00:00:21,993 Speaker 1: Hello Habit Mechanics . 2 00:00:21,993 --> 00:00:23,477 It's Dr John Finn here. 3 00:00:23,477 --> 00:00:26,423 I hope you're having a fantastic week so far. 4 00:00:26,423 --> 00:00:32,000 I hope by now you have at least noticed that we've released a 5 00:00:32,040 --> 00:00:36,597 new book Train your Brain for the AI Revolution, the Proven 6 00:00:36,798 --> 00:00:38,983 Four-Step System to Become Irreplaceable. 7 00:00:38,983 --> 00:00:43,996 And possibly most importantly for many people, no Tech Skills 8 00:00:44,036 --> 00:00:46,060 Required and possibly, most importantly, for many people, no 9 00:00:46,060 --> 00:00:46,822 tech skills required. 10 00:00:46,822 --> 00:00:49,265 So for some of you you may have read the entire book. 11 00:00:49,265 --> 00:00:53,874 For others you may be thinking about reading it. 12 00:00:53,874 --> 00:00:57,923 For others still, you may be a few or more chapters in. 13 00:00:58,770 --> 00:01:02,795 So what I've decided to do, what we've decided to do here at 14 00:01:02,856 --> 00:01:10,195 tougher minds hq, is to release the entire book as the entire 15 00:01:10,335 --> 00:01:13,106 audio book, which has been free for a while anyway inside the 16 00:01:13,186 --> 00:01:16,192 app, but we thought we'd put it into the pod as well and put a 17 00:01:16,231 --> 00:01:17,593 bit of a commentary around it. 18 00:01:17,593 --> 00:01:30,347 So installment is going to be chapters one to seven of the 19 00:01:30,366 --> 00:01:36,894 book, then there will be all the chapters connected to step um 20 00:01:38,116 --> 00:01:42,467 two, then all the chapters connected to step sorry, all the 21 00:01:42,467 --> 00:01:44,513 chapters connected to step one, then all chapters connected to 22 00:01:44,532 --> 00:01:49,004 step two and three and four and so on and actually saying that 23 00:01:49,044 --> 00:01:52,532 out loud makes me realize there will be six uh segments to this 24 00:01:53,074 --> 00:01:53,694 podcast. 25 00:01:53,694 --> 00:02:00,492 So if you if you've if you've started reading the book, then 26 00:02:01,213 --> 00:02:06,165 you will understand that our renewed mission is to help 27 00:02:06,225 --> 00:02:10,217 people to master their brain states, because we genuinely 28 00:02:10,276 --> 00:02:14,110 believe that this is going to be humanity's most important skill 29 00:02:14,110 --> 00:02:21,816 the ability to understand how our brain actually works and 30 00:02:22,337 --> 00:02:25,370 start getting more control of how our brain is functioning 31 00:02:25,691 --> 00:02:26,917 through the brain state model. 32 00:02:26,917 --> 00:02:31,092 We know that psychological performance, what we might call 33 00:02:31,193 --> 00:02:36,599 cognitive performance, is the final frontier of human health, 34 00:02:36,699 --> 00:02:38,182 happiness and performance. 35 00:02:38,182 --> 00:02:41,319 But it's like the Wild West, literally. 36 00:02:41,319 --> 00:02:44,432 There are loads of things out in the market, loads of claims 37 00:02:44,493 --> 00:02:48,816 being made and a lot of it is absolute nonsense. 38 00:02:48,816 --> 00:02:54,090 It's made up or it's drawn from theoretical models that were 39 00:02:54,110 --> 00:02:57,534 created way before we actually understood how brains worked. 40 00:02:58,775 --> 00:03:03,441 And what we've been doing here at tougher minds for over 25 41 00:03:03,480 --> 00:03:09,792 years now is rebuilding the performance coaching model from 42 00:03:09,852 --> 00:03:13,939 the the ground upwards or from the brain downwards, and we like 43 00:03:13,939 --> 00:03:17,173 to think of it as the dyson of coaching. 44 00:03:17,173 --> 00:03:21,320 So anyone who's experienced our coaching, they know it's 45 00:03:21,381 --> 00:03:21,802 different. 46 00:03:21,802 --> 00:03:24,313 Anyone who's read the habit mechanic, they see that what 47 00:03:24,332 --> 00:03:27,858 we're doing is different because we start with the brain and how 48 00:03:27,858 --> 00:03:32,631 the brain works, and not just that, we show you how to move 49 00:03:32,671 --> 00:03:37,741 from knowing what it's a good idea to be doing and how to 50 00:03:37,881 --> 00:03:38,542 automate that. 51 00:03:38,542 --> 00:03:42,698 So you've got a behavioral bridge between knowing and doing 52 00:03:42,698 --> 00:03:42,698 . 53 00:03:42,698 --> 00:03:47,129 And what we've done inside of the new book train your brain 54 00:03:47,150 --> 00:03:51,081 for their evolution is we've tried to make that simpler still 55 00:03:51,081 --> 00:03:54,992 through our four-step success cycle methodology. 56 00:03:54,992 --> 00:04:01,223 Um, so that's what you get inside of train your brain for 57 00:04:01,242 --> 00:04:02,204 the ir revolution. 58 00:04:02,204 --> 00:04:05,628 It's designed to give you simple you a simple practical 59 00:04:05,688 --> 00:04:08,813 framework that you can use immediately, and you can learn 60 00:04:09,575 --> 00:04:14,216 this system in under three hours , and you can show others how to 61 00:04:14,216 --> 00:04:19,096 use it as well if you want, and you get something which we 62 00:04:19,135 --> 00:04:21,822 believe is humanity's most important skill. 63 00:04:23,190 --> 00:04:28,149 So we want to share this with as many people as possible and 64 00:04:28,211 --> 00:04:34,500 fundamentally, there are three core things that we talk about 65 00:04:34,620 --> 00:04:38,000 inside Train your Brain for the AI Revolution. 66 00:04:38,000 --> 00:04:43,322 The first thing is that brain performance is your hidden AI 67 00:04:43,906 --> 00:04:44,610 era advantage. 68 00:04:44,610 --> 00:04:45,776 It's not about the tech. 69 00:04:45,776 --> 00:04:48,396 The tech's pretty straightforward because it's so 70 00:04:49,358 --> 00:04:52,037 heavily invested in in the sense of it's easy to use. 71 00:04:52,037 --> 00:04:56,329 What is much more challenging is getting our brains working 72 00:04:56,348 --> 00:05:00,901 well, because AI tools and they will transform our world as we 73 00:05:00,961 --> 00:05:05,768 know it they are only as good as you and your brain because 74 00:05:05,828 --> 00:05:09,620 humans have to operate the tools to get the most out of them. 75 00:05:09,620 --> 00:05:17,060 So the first thing that we want to help people to do is to get 76 00:05:17,180 --> 00:05:21,512 personal mastery over their brain states, and we see this as 77 00:05:21,512 --> 00:05:26,877 as your new secret weapon in being at your best and getting 78 00:05:26,937 --> 00:05:30,062 all the stuff that you want to get done to the standard. 79 00:05:30,062 --> 00:05:31,384 You want to get it done without burning out. 80 00:05:31,384 --> 00:05:37,935 The second core thing that we talk about in Training your 81 00:05:37,954 --> 00:05:42,281 Brain for the AI Revolution is that we see that human AI 82 00:05:42,341 --> 00:05:45,245 coaching is the future of leadership. 83 00:05:45,245 --> 00:05:49,199 So if you want to lead others, you want to coach other people 84 00:05:49,711 --> 00:05:53,973 or you want to lead in an organisation, the key is going 85 00:05:54,093 --> 00:06:03,072 to be helping others to master their own brain states, and we 86 00:06:03,112 --> 00:06:09,896 map out in the book how you can start to coach others to thrive 87 00:06:10,317 --> 00:06:11,560 in the ai world. 88 00:06:11,560 --> 00:06:15,348 So human ai coaching I've not heard anyone else even use that 89 00:06:15,408 --> 00:06:19,615 term, never mind write a book centered around it and we're 90 00:06:19,634 --> 00:06:23,340 actually already training people to become certified human AI 91 00:06:23,560 --> 00:06:35,465 coaches and by going through the book you'll see exactly what we 92 00:06:35,465 --> 00:06:36,369 mean by that. 93 00:06:38,530 --> 00:06:40,054 The third core idea in Train your Brain for the Air Evolution 94 00:06:40,054 --> 00:06:42,901 is that brain smart teams will win the AI race. 95 00:06:42,901 --> 00:06:52,412 So if you've got a business, if you're running a team and you 96 00:06:52,432 --> 00:06:58,257 want to be a thriving organisation, the key is going 97 00:06:58,317 --> 00:07:04,651 to be to get your people brain smart as quickly as you can, 98 00:07:07,018 --> 00:07:11,572 because what we see going forward, it's a bit like Lean. 99 00:07:11,572 --> 00:07:14,107 Sigma 6 was fundamental for manufacturing firms being 100 00:07:14,127 --> 00:07:19,742 successful in the 80s, 90s, early 2000s. 101 00:07:19,742 --> 00:07:28,237 We see those famous case studies of people like GE and 102 00:07:28,278 --> 00:07:29,762 Toyota car manufacturers. 103 00:07:29,762 --> 00:07:33,418 Much like Lean, sigma 6 was crucial for them. 104 00:07:33,418 --> 00:07:39,578 We see that brain state intelligent cultures are going 105 00:07:39,619 --> 00:07:43,975 to be the key for successful organizations and teams in the 106 00:07:44,074 --> 00:07:47,709 AI era, and at the heart of a brain state intelligent culture 107 00:07:48,353 --> 00:07:49,557 are brain smart teams. 108 00:07:49,557 --> 00:07:51,977 That means teams who understand how their brains work. 109 00:07:51,977 --> 00:07:55,992 In other words, they understand brain states, understand how to 110 00:07:55,992 --> 00:07:58,280 manage their brain states individually and collectively, 111 00:07:59,110 --> 00:08:02,680 because that's how the only constant in the AI era is new 112 00:08:02,720 --> 00:08:07,076 problems to solve, and actually we can solve those problems 113 00:08:07,175 --> 00:08:11,533 faster than ever by using AI, but we can only do that if our 114 00:08:11,574 --> 00:08:12,578 brains are working really well. 115 00:08:13,389 --> 00:08:17,893 So there's some of the things that you learn about in Train 116 00:08:17,913 --> 00:08:19,138 your Brain for the AI Revolution . 117 00:08:19,138 --> 00:08:22,771 It's what all of our work is currently centred on, so we're 118 00:08:22,790 --> 00:08:26,060 helping people one-to-one, to manage their own brain state. 119 00:08:26,060 --> 00:08:27,913 So we're doing lots of one-to-one coaching and you're 120 00:08:27,932 --> 00:08:31,033 seeing lots of the fantastic case studies coming out of the 121 00:08:31,074 --> 00:08:33,712 work that people like our head of coaching, andrew Foster, is 122 00:08:33,754 --> 00:08:42,722 doing Got senior leaders talking about how they have doubled 123 00:08:42,763 --> 00:08:47,043 their salary, talking about how they're being offered equity 124 00:08:47,084 --> 00:08:51,299 sharing businesses because they are now being seen as AI leaders 125 00:08:51,299 --> 00:08:56,519 and they're attributing that to the work that we're doing with 126 00:08:56,559 --> 00:08:56,679 them. 127 00:08:56,679 --> 00:09:05,377 We're seeing our first group of human AI coaches going out into 128 00:09:05,377 --> 00:09:12,333 the world and having a similar impact to Andrew Foster and the 129 00:09:12,394 --> 00:09:12,695 team. 130 00:09:12,695 --> 00:09:16,495 So actually coaching people within their own businesses or 131 00:09:16,535 --> 00:09:21,791 setting up their own coaching practices and actually training 132 00:09:21,831 --> 00:09:24,370 people in the skills that we talk about when unpacking Train 133 00:09:24,390 --> 00:09:25,857 your Brain for the AI Revolution . 134 00:09:25,857 --> 00:09:30,557 And then we're also working with organisations to create 135 00:09:30,617 --> 00:09:36,868 BrainSmart teams and help businesses to create behavioural 136 00:09:36,868 --> 00:09:40,719 bridges between what they know or what they'd like their people 137 00:09:40,719 --> 00:09:45,298 to do, to actually automating more of that really great 138 00:09:45,338 --> 00:09:48,993 behavior that makes it easier for people to engage in the 139 00:09:49,033 --> 00:09:51,721 business, but also for the business to thrive and everybody 140 00:09:51,721 --> 00:09:52,450 in it to thrive. 141 00:09:52,450 --> 00:09:59,661 So, yeah, so what's going to come up then is, um, the first 142 00:09:59,962 --> 00:10:04,816 seven chapters of train your brain for the air revolution. 143 00:10:04,918 --> 00:10:07,650 My temptation is always to say the Habit Mechanic, because 144 00:10:07,670 --> 00:10:09,497 that's so wired in my brain. 145 00:10:09,497 --> 00:10:14,732 But I don't think I've slipped up yet on this pod, but excuse 146 00:10:14,752 --> 00:10:15,876 me if I do in the future. 147 00:10:15,876 --> 00:10:24,715 But what you get in chapter one is your first three-minute 148 00:10:24,755 --> 00:10:29,524 brain state, state two, and we introduce the three brain states 149 00:10:29,524 --> 00:10:31,394 in chapter two. 150 00:10:31,394 --> 00:10:34,781 It's called unleashing your brain's full potential in the ai 151 00:10:34,781 --> 00:10:35,062 era. 152 00:10:35,062 --> 00:10:39,654 So we start to talk more about so. 153 00:10:39,654 --> 00:10:43,899 In in chapter one we go quite deep on recharge, the recharge 154 00:10:43,959 --> 00:10:47,745 brain step, and in chapter two we talk a bit more about medium 155 00:10:47,784 --> 00:10:51,396 charge and high charge and then we introduce the success cycle 156 00:10:51,516 --> 00:10:52,098 at a high level. 157 00:10:53,770 --> 00:10:55,899 Chapter three we talk about the lighthouse brain. 158 00:10:55,899 --> 00:10:59,539 That might be familiar to some people from the Habit Mechanic 159 00:11:00,751 --> 00:11:04,541 and we go further with that concept inside of this new book. 160 00:11:04,541 --> 00:11:07,555 And we go further with that concept inside of this new book. 161 00:11:07,555 --> 00:11:08,377 Then we talk about chapter four . 162 00:11:08,377 --> 00:11:14,192 We talk about the brain's power modes, extending that 163 00:11:14,232 --> 00:11:16,300 lighthouse brain metaphor, talking about a solar-powered 164 00:11:17,003 --> 00:11:22,199 rechargeable lighthouse or battery that's running the 165 00:11:22,239 --> 00:11:22,721 lighthouse. 166 00:11:22,721 --> 00:11:29,962 Then we introduce Willpower, who is one of the core 167 00:11:30,003 --> 00:11:31,511 characters in the lighthouse brain. 168 00:11:31,511 --> 00:11:36,878 We introduce Willpower's assistants in chapter 5 where we 169 00:11:36,878 --> 00:11:38,689 fully introduce the success cycle. 170 00:11:38,689 --> 00:11:42,997 So you're going to meet the task director, the day designer 171 00:11:48,580 --> 00:11:53,399 and the routine engineer and you'll learn more about those. 172 00:11:53,399 --> 00:12:00,685 And then chapter 6 we give you a practical example of the 173 00:12:00,725 --> 00:12:05,218 success cycle in action, and that's a distinct feature of 174 00:12:05,258 --> 00:12:07,371 train your brain for the ai revolution. 175 00:12:08,775 --> 00:12:10,982 Compared to the habit mechanic, the habit mechanic is packed 176 00:12:11,063 --> 00:12:15,298 full of case studies of people that we've worked with, people 177 00:12:15,337 --> 00:12:20,515 that we admire, people that are highly successful for train your 178 00:12:20,515 --> 00:12:21,478 brain for their evolution. 179 00:12:21,478 --> 00:12:23,609 There's some part of it that people really like, because, if 180 00:12:23,730 --> 00:12:25,814 multiple people have told me is there told me, there's a 181 00:12:25,875 --> 00:12:29,543 constant narrative going through of Sarah's story. 182 00:12:29,543 --> 00:12:34,000 So we show you how Sarah uses these tools in her daily life. 183 00:12:34,000 --> 00:12:38,352 And then chapter seven, which I really like, is the happiness 184 00:12:38,392 --> 00:12:44,371 equation, where we really draw out what is happiness and what 185 00:12:44,492 --> 00:12:47,180 are the core components. 186 00:12:47,180 --> 00:12:51,653 For me, happiness is like an equation, and if you understand 187 00:12:51,673 --> 00:12:56,197 what the equation is, you've got a much better chance of it 188 00:12:56,236 --> 00:12:57,178 working in your life. 189 00:12:57,178 --> 00:12:58,680 So we unpack that. 190 00:12:58,680 --> 00:13:00,243 So that's it. 191 00:13:00,243 --> 00:13:03,138 So coming up, you're going to hear chapters. 192 00:13:03,138 --> 00:13:07,873 I'll include the introduction as well as a bonus, just so you 193 00:13:07,913 --> 00:13:11,392 understand how to get the most out of the book but then you'll 194 00:13:11,412 --> 00:13:12,597 hear chapters one to seven. 195 00:13:13,469 --> 00:13:19,310 I would really encourage you to look at the e-book, look at the 196 00:13:19,391 --> 00:13:20,154 physical book. 197 00:13:20,154 --> 00:13:29,949 There are lots of very powerful visuals in the book book. 198 00:13:29,949 --> 00:13:31,293 There are lots of very powerful visuals in the book. 199 00:13:31,293 --> 00:13:32,815 Um, obviously, we can't get those across in an audio book, 200 00:13:32,835 --> 00:13:38,168 but the book is is organized around the four core steps of 201 00:13:38,187 --> 00:13:41,434 the success cycle and there's a the bonus step, which is the 202 00:13:42,315 --> 00:13:43,438 learning how to help others. 203 00:13:43,438 --> 00:13:48,556 And you know, the physical book and the e-book are just very, 204 00:13:48,597 --> 00:13:49,729 very deliberately put together. 205 00:13:49,729 --> 00:13:58,017 I think the physical book is it's under 10 UK pounds and I 206 00:13:58,058 --> 00:14:03,961 know it's discounted on Amazon, so in the US it's probably just 207 00:14:04,090 --> 00:14:04,834 over $10. 208 00:14:04,834 --> 00:14:06,926 So we've made it as cheap as we can. 209 00:14:06,926 --> 00:14:12,606 Literally, we just want to get this out there, so we're not 210 00:14:12,647 --> 00:14:17,741 making anything on the book. 211 00:14:17,741 --> 00:14:21,269 The physical book it's pretty much break even. 212 00:14:21,269 --> 00:14:23,449 Do get a copy. 213 00:14:23,449 --> 00:14:27,512 It's not going to break the bank and I think that, um, 214 00:14:27,953 --> 00:14:29,597 you'll get more out of it because, again, it's a book to 215 00:14:29,617 --> 00:14:34,215 be written in and to be um for you to, to encourage you to take 216 00:14:34,215 --> 00:14:35,177 notes and things from. 217 00:14:35,177 --> 00:14:40,693 So, anyway, yeah, enough of me twittering on. 218 00:14:40,693 --> 00:14:45,607 Next you're going to hear the book and, as ever, if you have 219 00:14:45,627 --> 00:14:49,335 any questions, thoughts, reflections, then get in touch. 220 00:14:49,335 --> 00:14:51,279 We would love to hear from you. 221 00:14:52,201 --> 00:14:54,511 This book is brought to you by tougher minds. 222 00:14:54,511 --> 00:14:59,222 Publishing train your brain for the ai revolution the proven 223 00:14:59,583 --> 00:15:03,835 four-step system to become irreplaceable, no tech skills 224 00:15:03,876 --> 00:15:04,336 required. 225 00:15:04,336 --> 00:15:07,644 Written, written by Dr John Finn and read by me. 226 00:15:07,644 --> 00:15:12,258 Dr John Finn Our mission I created this book because I 227 00:15:12,318 --> 00:15:16,633 believe mastering our brain states will become humanity's 228 00:15:16,713 --> 00:15:21,743 most vital skill for health, happiness and success in the AI 229 00:15:21,903 --> 00:15:22,063 era. 230 00:15:22,063 --> 00:15:26,809 I'll guide you in mastering your own brain states and show 231 00:15:26,829 --> 00:15:28,452 you how to help others do the same. 232 00:15:28,452 --> 00:15:32,762 This book is dedicated to the pioneers who will help humanity 233 00:15:33,250 --> 00:15:37,577 master its brain states and create an extraordinary future 234 00:15:37,737 --> 00:15:38,620 in the AI era. 235 00:15:38,620 --> 00:15:42,753 Thank you for being a pioneer and joining me on this mission. 236 00:15:44,457 --> 00:15:46,322 How to get the most out of this book? 237 00:15:46,322 --> 00:15:51,016 Inside offices, worldwide professionals stare at their 238 00:15:51,097 --> 00:15:55,372 screens, surrounded by AI tools that promise to transform their 239 00:15:55,412 --> 00:15:55,713 work. 240 00:15:55,713 --> 00:16:00,302 Each offers incredible capabilities analysing data, 241 00:16:01,009 --> 00:16:03,577 managing projects, handling routine tasks. 242 00:16:03,577 --> 00:16:08,030 Yet, despite all this technological power, many feel 243 00:16:08,210 --> 00:16:09,513 more overwhelmed than ever. 244 00:16:09,513 --> 00:16:11,577 Something isn't clicking. 245 00:16:11,577 --> 00:16:15,490 To understand what isn't clicking, consider this 246 00:16:15,550 --> 00:16:20,559 counterintuitive truth Success in the AI era doesn't require 247 00:16:21,020 --> 00:16:24,257 mastering every single artificial intelligence tool. 248 00:16:24,257 --> 00:16:29,675 Instead, the foundation lies in mastering something far more 249 00:16:29,715 --> 00:16:34,243 sophisticated your brain, the most complex technology in the 250 00:16:34,289 --> 00:16:34,950 known universe. 251 00:16:34,950 --> 00:16:40,400 The key is understanding how to optimise your brain's three 252 00:16:40,741 --> 00:16:44,497 essential energy modes, what I call your brain states. 253 00:16:46,002 --> 00:16:49,031 This book provides a science-based system for 254 00:16:49,171 --> 00:16:52,699 optimising how your brain naturally cycles through 255 00:16:52,759 --> 00:16:54,849 different states throughout the day. 256 00:16:54,849 --> 00:16:59,496 Learning to match these brain states to different types of 257 00:16:59,576 --> 00:17:05,405 work transforms how you create value in our AI augmented world. 258 00:17:05,405 --> 00:17:10,432 And even if you have not used any AI tools yet, you'll still 259 00:17:10,511 --> 00:17:12,439 get a great deal out of this book. 260 00:17:12,439 --> 00:17:17,072 Through our work with over 20,000 professionals, from 261 00:17:17,192 --> 00:17:21,750 Fortune 500 executives to world-class athletes, we've 262 00:17:21,851 --> 00:17:27,102 proven these brain optimization principles work in real world 263 00:17:27,162 --> 00:17:27,643 settings. 264 00:17:27,643 --> 00:17:32,718 Building on the foundation of my best-selling book, the Habit 265 00:17:32,758 --> 00:17:38,615 Mechanic, I've created the Habit Mechanic AI Edge System to help 266 00:17:38,615 --> 00:17:42,000 you thrive in this new technological landscape. 267 00:17:42,000 --> 00:17:47,248 How this book works, you'll learn the success cycle, our 268 00:17:47,288 --> 00:17:51,615 proven four-step system for optimising your brain states in 269 00:17:51,635 --> 00:17:52,398 the AI era. 270 00:17:52,398 --> 00:17:57,133 You can start using these practical tools immediately to 271 00:17:57,192 --> 00:17:59,919 enhance your performance and reduce overwhelm. 272 00:17:59,919 --> 00:18:03,993 By the midpoint of the book, you'll have everything you need 273 00:18:04,394 --> 00:18:08,161 to implement this systematic approach for thriving in our 274 00:18:08,381 --> 00:18:09,864 AI-augmented world. 275 00:18:09,864 --> 00:18:14,259 The second half provides deeper insights into the science 276 00:18:14,340 --> 00:18:18,658 behind these practices, helping you refine your approach as you 277 00:18:18,718 --> 00:18:22,289 gain experience and as AI technology evolves. 278 00:18:22,289 --> 00:18:25,837 And as AI technology evolves, work through the success cycle 279 00:18:26,298 --> 00:18:31,477 steps in sequence from understanding your brain state 280 00:18:31,497 --> 00:18:34,816 patterns to organising your tasks, to optimising your daily 281 00:18:34,895 --> 00:18:37,878 rhythm, to making improvements automatic. 282 00:18:37,878 --> 00:18:40,518 Each step builds on the next. 283 00:18:40,518 --> 00:18:46,721 Keep this book accessible as you integrate new AI tools into 284 00:18:46,760 --> 00:18:47,422 your workflow. 285 00:18:47,422 --> 00:18:52,143 The opportunities ahead are extraordinary and they're yours 286 00:18:52,203 --> 00:18:56,217 to capture through optimising how your brain works with these 287 00:18:56,277 --> 00:18:57,562 powerful new technologies. 288 00:18:57,562 --> 00:19:02,073 If you have any questions about any area of this book, I am 289 00:19:02,133 --> 00:19:02,734 here to help. 290 00:19:02,734 --> 00:19:10,372 Just send me an email at contact at toughermindscouk, or 291 00:19:10,412 --> 00:19:14,679 contact me via our website, toughermindscouk. 292 00:19:14,679 --> 00:19:18,871 Let's begin with a simple but powerful tool that will 293 00:19:18,891 --> 00:19:23,358 immediately make it easier for you to improve your brain state 294 00:19:23,398 --> 00:19:23,879 management. 295 00:19:24,360 --> 00:19:24,961 Chapter 1. 296 00:19:24,961 --> 00:19:28,025 Your first 3-minute brain state tool. 297 00:19:28,025 --> 00:19:31,359 Welcome, I'm Dr John Finn. 298 00:19:31,359 --> 00:19:36,187 For 25 years, I've specialised in the behavioural science and 299 00:19:36,228 --> 00:19:39,779 psychology of resilience, performance and leadership, 300 00:19:40,410 --> 00:19:43,850 completing three degrees, including a PhD, in these fields 301 00:19:43,850 --> 00:19:43,850 . 302 00:19:43,850 --> 00:19:48,670 My expertise lies in helping individuals, teams and leaders 303 00:19:49,211 --> 00:19:52,660 optimise their cognitive performance during periods of 304 00:19:52,720 --> 00:19:53,721 significant change. 305 00:19:53,721 --> 00:19:56,458 I've helped over 20,000 people. 306 00:19:56,458 --> 00:20:01,258 Now, as we enter the most profound technological 307 00:20:01,317 --> 00:20:05,383 transformation in human history the AI revolution, I'm 308 00:20:05,443 --> 00:20:08,634 dedicating myself to helping people succeed in this 309 00:20:08,715 --> 00:20:10,639 unprecedented era of change. 310 00:20:11,681 --> 00:20:15,495 Whether you're just beginning to explore AI tools or already 311 00:20:15,736 --> 00:20:19,343 using them regularly, the principles in this book will 312 00:20:19,363 --> 00:20:22,797 help you integrate these technologies more effectively 313 00:20:23,218 --> 00:20:25,143 into your life so you can thrive . 314 00:20:25,143 --> 00:20:29,760 My research has revealed something counterintuitive 315 00:20:30,570 --> 00:20:35,125 Professionals excel in the AI era not by mastering every 316 00:20:35,186 --> 00:20:39,236 emerging technology, but by understanding and optimising 317 00:20:39,576 --> 00:20:43,872 their brain's neurobiological energy patterns, which I call 318 00:20:44,053 --> 00:20:45,076 your brain states. 319 00:20:45,076 --> 00:20:47,201 More on the science later. 320 00:20:47,201 --> 00:20:52,599 Those who grasp these patterns are completing sophisticated 321 00:20:52,700 --> 00:20:56,334 projects in a fraction of the time, while maintaining energy 322 00:20:56,693 --> 00:20:58,759 for what matters most in their lives. 323 00:20:58,759 --> 00:21:03,052 Building on the principles from my best-selling book, the Habit 324 00:21:03,052 --> 00:21:07,056 Mechanic, I've developed a practical four-step system 325 00:21:07,416 --> 00:21:11,660 called the Success Cycle to help you master your brain states 326 00:21:12,100 --> 00:21:15,884 and give you the human AI edge, so you can seize the 327 00:21:15,943 --> 00:21:19,147 extraordinary opportunities of the AI era. 328 00:21:19,147 --> 00:21:28,173 Whether you're seeking promotion, starting or growing a 329 00:21:28,173 --> 00:21:29,635 business, developing your team or wanting more energy for 330 00:21:29,796 --> 00:21:33,462 family life, mastering your brain states transforms what's 331 00:21:33,523 --> 00:21:33,903 possible. 332 00:21:33,903 --> 00:21:36,894 As we enter this unprecedented period. 333 00:21:36,894 --> 00:21:41,031 Technology can either overwhelm us or help us create the lives 334 00:21:41,071 --> 00:21:46,042 we truly want, and this system ensures you'll be among those 335 00:21:46,082 --> 00:21:46,563 who thrive. 336 00:21:47,890 --> 00:21:49,556 Your three brain states. 337 00:21:49,556 --> 00:21:51,642 You have three brain states. 338 00:21:51,642 --> 00:21:53,167 Here's a quick overview. 339 00:21:53,167 --> 00:21:55,794 First, your recharge brain state. 340 00:21:55,794 --> 00:22:00,512 This is your essential recovery mode when your brain rebuilds 341 00:22:00,592 --> 00:22:01,495 its energy reserves. 342 00:22:01,495 --> 00:22:05,465 Second, your medium charge brain state. 343 00:22:05,465 --> 00:22:09,314 This is your efficient processing mode, perfect for 344 00:22:09,354 --> 00:22:10,836 handling routine tasks. 345 00:22:10,836 --> 00:22:14,764 Third, your high charge brain state. 346 00:22:14,764 --> 00:22:19,423 This is your peak performance mode, enabling sophisticated 347 00:22:19,503 --> 00:22:22,051 thinking and complex problem solving. 348 00:22:22,051 --> 00:22:27,087 While you'll learn to master all three brain states, we begin 349 00:22:27,087 --> 00:22:32,097 with your recharge brain state, the foundation for everything 350 00:22:32,178 --> 00:22:32,359 else. 351 00:22:32,359 --> 00:22:37,714 Without proper recharge, both medium and high charge states 352 00:22:38,075 --> 00:22:41,481 become impossible to maintain effectively, making it 353 00:22:41,522 --> 00:22:45,578 impossible for you to be healthy , happy and perform to your 354 00:22:45,599 --> 00:22:46,061 potential. 355 00:22:47,191 --> 00:22:50,839 Let me share a simple tool that will help you activate your 356 00:22:50,919 --> 00:22:52,803 recharged brain state more easily. 357 00:22:52,803 --> 00:22:56,901 I will introduce this tool using Sarah's story. 358 00:22:56,901 --> 00:23:03,058 Sarah sat at her desk, her screen filled with three new AI 359 00:23:03,119 --> 00:23:06,305 tools her company had recently implemented. 360 00:23:06,305 --> 00:23:10,397 Each promised incredible productivity gains. 361 00:23:10,397 --> 00:23:13,182 Yet she felt more overwhelmed than ever. 362 00:23:13,182 --> 00:23:18,799 I have all these powerful tools , she told me later, but some 363 00:23:18,840 --> 00:23:21,653 days I can barely focus enough to use them effectively. 364 00:23:21,653 --> 00:23:26,932 Other days, I'm so wired from constant notifications that I 365 00:23:26,972 --> 00:23:27,815 can't wind down. 366 00:23:27,815 --> 00:23:28,276 At night. 367 00:23:28,276 --> 00:23:31,565 I couldn't switch off, couldn't recharge. 368 00:23:31,565 --> 00:23:33,510 There had to be a better way. 369 00:23:34,592 --> 00:23:38,820 Sarah's transformation began with a simple but powerful tool 370 00:23:39,721 --> 00:23:41,805 the daily three-to-one reflection. 371 00:23:41,805 --> 00:23:46,753 The purpose is simple yet profound to help you calm your 372 00:23:46,833 --> 00:23:51,363 thinking and achieve what we call the recharge brain state, 373 00:23:52,049 --> 00:23:54,318 your brain's essential recovery mode. 374 00:23:54,318 --> 00:23:59,407 Most importantly, this tool helps you learn to redirect your 375 00:23:59,407 --> 00:24:03,798 mental spotlight to consciously guide your attention away from 376 00:24:03,878 --> 00:24:07,935 threats and worries toward more helpful patterns of thinking. 377 00:24:07,935 --> 00:24:12,717 To make the daily 3-1 reflection even more powerful, 378 00:24:13,278 --> 00:24:17,193 you can activate brain circuits that naturally enhance positive 379 00:24:17,255 --> 00:24:19,841 thinking through this pre-reflection routine. 380 00:24:19,841 --> 00:24:24,217 First, choose one of these options Either take a 381 00:24:24,317 --> 00:24:29,234 five-minute walk focusing on slow, calm breathing, or jump up 382 00:24:29,234 --> 00:24:31,921 and down for five to ten seconds or more. 383 00:24:31,921 --> 00:24:37,842 Second, quickly open and close your right hand several times. 384 00:24:37,842 --> 00:24:42,220 Third, force yourself to smile while doing this. 385 00:24:42,220 --> 00:24:47,779 Fourth, begin your daily three-to-one reflection, which 386 00:24:47,840 --> 00:24:49,923 I'll show you how to do shortly. 387 00:24:49,923 --> 00:24:55,518 This pre-reflection routine is powerful because it activates 388 00:24:55,679 --> 00:25:00,871 your accumbens striatal prefrontal cortex network, what 389 00:25:00,931 --> 00:25:05,422 Dr Kelly Lambert calls the effort-driven reward circuit. 390 00:25:05,422 --> 00:25:09,658 By using your right hand specifically, you're engaging 391 00:25:09,679 --> 00:25:13,216 the left prefrontal cortex, which is associated with 392 00:25:13,296 --> 00:25:14,219 positive emotions. 393 00:25:14,219 --> 00:25:17,099 Your right side activates your left brain. 394 00:25:17,099 --> 00:25:22,141 Adding a smile strengthens this positive activation even 395 00:25:22,201 --> 00:25:22,522 further. 396 00:25:22,522 --> 00:25:26,205 Okay, ready, here goes. 397 00:25:26,205 --> 00:25:30,720 Take a few minutes to complete the following two steps. 398 00:25:31,509 --> 00:25:32,053 Step 1. 399 00:25:32,053 --> 00:25:34,613 Rate yourself First. 400 00:25:34,613 --> 00:25:39,134 Ask yourself this question how well did you do your best to be 401 00:25:39,176 --> 00:25:41,301 your best and achieve your goals ? 402 00:25:41,301 --> 00:25:41,682 Today? 403 00:25:41,682 --> 00:25:46,552 You could say you did great or you failed, but I'd like you to 404 00:25:46,612 --> 00:25:50,221 be a bit more accurate, because this will be more helpful for 405 00:25:50,262 --> 00:25:50,362 you. 406 00:25:50,362 --> 00:25:52,996 So please rate yourself from 1. 407 00:25:52,996 --> 00:25:56,423 You failed to 10, you were perfect. 408 00:25:56,423 --> 00:25:59,458 You are probably somewhere in between. 409 00:25:59,458 --> 00:26:02,157 Write or type out your score. 410 00:26:03,110 --> 00:26:03,612 Step 2. 411 00:26:03,612 --> 00:26:06,100 Complete a focused reflection. 412 00:26:06,100 --> 00:26:11,058 Write down or type out 3 or more positive or helpful things 413 00:26:11,560 --> 00:26:18,279 about your day and then one area you can improve in the next 24 414 00:26:18,360 --> 00:26:18,601 hours. 415 00:26:18,601 --> 00:26:24,052 For example, here's one of Sarah's early reflections I am 416 00:26:24,112 --> 00:26:27,895 proactively trying to get better at using AI tools. 417 00:26:27,895 --> 00:26:29,138 I had breakfast with my family using AI tools. 418 00:26:29,138 --> 00:26:32,081 I had breakfast with my family. 419 00:26:32,081 --> 00:26:42,970 I am doing a three-to-one reflection, one thing to improve 420 00:26:42,970 --> 00:26:44,490 in the next 24 hours get to bed 10 minutes earlier tonight than 421 00:26:44,490 --> 00:26:44,731 last night. 422 00:26:44,731 --> 00:26:46,093 At first it seemed too basic. 423 00:26:46,093 --> 00:26:51,217 Sarah shared how could just writing down three positives and 424 00:26:51,217 --> 00:26:55,600 one area for improvement help me to be at my best in the AI 425 00:26:55,759 --> 00:26:55,960 era? 426 00:26:55,960 --> 00:26:59,483 But within days I noticed something changing. 427 00:26:59,483 --> 00:27:00,584 I was calmer. 428 00:27:00,584 --> 00:27:04,907 I could see more clearly which tasks needed my best thinking 429 00:27:04,967 --> 00:27:05,247 energy. 430 00:27:05,247 --> 00:27:11,894 Most importantly, I was starting to understand my own 431 00:27:11,913 --> 00:27:12,235 brain's patterns. 432 00:27:12,235 --> 00:27:18,931 Here's the fascinating part of how this works You're actually 433 00:27:18,951 --> 00:27:20,255 using your high-charge brain state, through focused writing, 434 00:27:20,656 --> 00:27:22,862 to activate your recharged brain state. 435 00:27:22,862 --> 00:27:24,515 I'll say that again. 436 00:27:24,515 --> 00:27:28,762 You deliberately got yourself into a high-charge brain state 437 00:27:29,171 --> 00:27:32,080 in order to activate a recharged brain state. 438 00:27:32,080 --> 00:27:35,058 This is what makes the technique so powerful. 439 00:27:35,810 --> 00:27:41,233 I use the 3-to-1 reflection every workday evening to process 440 00:27:41,233 --> 00:27:44,622 the day, switch off and prepare for deep sleep. 441 00:27:44,622 --> 00:27:49,912 And while it's called a 3-to-1 reflection, I actually write 442 00:27:49,951 --> 00:27:54,711 down as many positive or helpful thoughts as I can possibly 443 00:27:54,770 --> 00:27:55,172 think of. 444 00:27:55,172 --> 00:27:59,363 The act of writing or typing is crucial. 445 00:27:59,363 --> 00:28:03,952 It forces you to direct your mental spotlight away from 446 00:28:04,013 --> 00:28:07,417 threats and worries toward helpful patterns of thinking. 447 00:28:07,417 --> 00:28:13,125 This deliberate redirection of attention is the cornerstone of 448 00:28:13,205 --> 00:28:18,961 training your brain, making daily 3-to-1 reflections easier. 449 00:28:20,112 --> 00:28:24,139 To make it easier to complete regular daily 3-to-1 reflections 450 00:28:24,139 --> 00:28:27,065 , I have created a PDF template. 451 00:28:27,065 --> 00:28:33,341 I use this and if you want to use it, go to toughermindscouk 452 00:28:33,621 --> 00:28:34,283 forward slash. 453 00:28:34,283 --> 00:28:35,244 Train your brain. 454 00:28:35,244 --> 00:28:36,972 To download your copy. 455 00:28:36,972 --> 00:28:41,542 I will also remind you to complete exercises like the 456 00:28:41,602 --> 00:28:46,134 daily three-to-one reflections in the Habit Mechanic podcast. 457 00:28:46,134 --> 00:28:51,845 Listen to it here toughermindscouk forward slash 458 00:28:51,904 --> 00:28:52,466 podcast. 459 00:28:52,466 --> 00:28:57,236 Finally, our Habit Mechanic University app is also designed 460 00:28:57,356 --> 00:29:02,945 to make completing regular daily 3-1 reflections easier. 461 00:29:02,945 --> 00:29:08,911 To learn more, go to toughermindscouk If you want to 462 00:29:08,991 --> 00:29:12,541 learn more about the science behind the daily 3-to-1 463 00:29:12,581 --> 00:29:13,082 reflection. 464 00:29:13,082 --> 00:29:17,659 I unpack it in Appendix A when I reveal the brain mechanics 465 00:29:17,980 --> 00:29:19,462 behind emotional regulation. 466 00:29:19,462 --> 00:29:21,676 But don't worry about that right now. 467 00:29:21,676 --> 00:29:26,057 Let's keep going Now that you have this tool for activating 468 00:29:26,096 --> 00:29:29,834 your recharged brain state, you might be wondering about your 469 00:29:29,913 --> 00:29:32,119 medium and high charge states. 470 00:29:33,041 --> 00:29:37,237 How do they work with AI tools, how can you optimise them for 471 00:29:37,277 --> 00:29:41,311 peak performance and how do you maintain the right energy 472 00:29:41,510 --> 00:29:42,273 throughout your day? 473 00:29:42,273 --> 00:29:47,544 We'll explore all of this in our next chapter, but first, if 474 00:29:47,604 --> 00:29:52,019 it's helpful, make a note to remind yourself to complete a 475 00:29:52,099 --> 00:29:56,053 three-to-one reflection this evening, as Sarah discovered. 476 00:29:56,053 --> 00:30:01,984 At first it seemed too basic, but that simple practice changed 477 00:30:01,984 --> 00:30:02,505 everything. 478 00:30:02,505 --> 00:30:07,858 Every journey begins with a single step, and this one will 479 00:30:07,898 --> 00:30:11,044 create the foundation for everything we'll build together. 480 00:30:11,044 --> 00:30:12,211 Chapter 2. 481 00:30:12,211 --> 00:30:16,803 Unleashing your brain's full potential in the AI era. 482 00:30:16,803 --> 00:30:21,100 Now that you understand how to activate your recharge brain 483 00:30:21,140 --> 00:30:26,198 state, let's explore how your other brain states transform 484 00:30:26,459 --> 00:30:28,182 your work with AI tools. 485 00:30:28,182 --> 00:30:34,648 Remember Sarah After mastering the 3-to-one reflection, she 486 00:30:34,708 --> 00:30:36,673 discovered something fascinating . 487 00:30:37,956 --> 00:30:41,682 Once I could reliably activate my recharged state, she 488 00:30:41,722 --> 00:30:46,759 explained, I started noticing clear patterns in my thinking 489 00:30:47,039 --> 00:30:48,263 and energy throughout the day. 490 00:30:48,263 --> 00:30:53,388 Some hours were perfect for mentally challenging work, while 491 00:30:53,388 --> 00:30:55,513 others were better for routine tasks. 492 00:30:55,513 --> 00:31:00,962 Understanding these patterns completely changed how I used AI 493 00:31:00,962 --> 00:31:01,364 tools. 494 00:31:01,364 --> 00:31:06,758 Sarah had discovered what neuroscience shows your brain's 495 00:31:06,878 --> 00:31:11,855 energy patterns shift between three distinct modes recharge, 496 00:31:12,437 --> 00:31:16,413 medium charge and high charge throughout the day, each 497 00:31:16,493 --> 00:31:19,419 perfectly suited for specific types of work. 498 00:31:19,419 --> 00:31:24,234 The science behind these brain states is well established, as 499 00:31:24,274 --> 00:31:27,479 highlighted in the 2023 paper. 500 00:31:27,479 --> 00:31:31,865 Why is everyone talking about brain state in trends in 501 00:31:31,946 --> 00:31:34,871 neuroscience by Yale University Academics? 502 00:31:34,871 --> 00:31:40,102 I unpack more of the science in Appendix B, but right now let's 503 00:31:40,102 --> 00:31:43,855 focus on how you can use these states to transform your 504 00:31:43,895 --> 00:31:44,417 performance. 505 00:31:45,880 --> 00:31:49,913 Medium-charge brain state your medium-charge brain state is 506 00:31:50,054 --> 00:31:54,722 perfect for handling simple, routine and largely undemanding 507 00:31:54,763 --> 00:32:00,076 tasks, for example, sending simple emails, helping a client 508 00:32:00,618 --> 00:32:04,384 solve a standard problem or handling administrative tasks. 509 00:32:04,384 --> 00:32:09,299 In recent years, these activities consume more and more 510 00:32:09,299 --> 00:32:13,532 of our working hours, leaving little time for premium thinking 511 00:32:13,532 --> 00:32:16,721 and doing our most challenging and high-impact work. 512 00:32:16,721 --> 00:32:22,096 But here's where AI creates an extraordinary opportunity. 513 00:32:22,096 --> 00:32:26,770 Consider this startling prediction from Winning by 514 00:32:26,832 --> 00:32:31,001 Design, a leading sales training company that works with some of 515 00:32:31,001 --> 00:32:36,156 the world's largest businesses Within the next 12 months, ai 516 00:32:36,197 --> 00:32:39,987 will enable companies to operate many of their sales and 517 00:32:40,047 --> 00:32:44,818 marketing functions at just 2% of current costs, while 518 00:32:44,859 --> 00:32:46,462 achieving better results. 519 00:32:46,462 --> 00:32:52,762 That's a staggering 98% reduction in costs with improved 520 00:32:52,762 --> 00:32:53,464 performance. 521 00:32:53,464 --> 00:32:59,019 This transformation is possible because AI can now handle most 522 00:32:59,099 --> 00:33:03,085 medium-charge tasks faster and more efficiently than humans, 523 00:33:03,769 --> 00:33:06,920 freeing us to focus on higher-value work. 524 00:33:08,416 --> 00:33:09,469 High-charge brain state. 525 00:33:09,469 --> 00:33:13,237 High Charge Brain State your high charge brain state enables 526 00:33:13,277 --> 00:33:18,153 your most sophisticated thinking and high impact work, from 527 00:33:18,212 --> 00:33:21,420 complex problem solving and creative development to 528 00:33:21,480 --> 00:33:22,403 strategic planning. 529 00:33:22,403 --> 00:33:26,917 This is your brain's premium operating mode, where your 530 00:33:27,037 --> 00:33:30,064 unique human capabilities truly shine. 531 00:33:30,064 --> 00:33:33,586 Unique human capabilities truly shine. 532 00:33:33,586 --> 00:33:36,614 Our research shows most professionals can only maintain 533 00:33:36,634 --> 00:33:39,602 one to two hours of this sophisticated thinking each day. 534 00:33:39,602 --> 00:33:45,061 The rest gets consumed by interruptions, routine tasks and 535 00:33:45,061 --> 00:33:45,903 mental fatigue. 536 00:33:45,903 --> 00:33:50,842 But here's what makes this moment in history extraordinary. 537 00:33:50,842 --> 00:33:55,740 While AI can't replicate this premium cognitive work, it can 538 00:33:55,779 --> 00:33:57,083 dramatically amplify it. 539 00:33:57,083 --> 00:34:01,740 Think of it as having an expert consultant instantly available 540 00:34:01,801 --> 00:34:05,638 on demand, helping you complete your most challenging and 541 00:34:05,698 --> 00:34:09,920 high-impact work in a fraction of the time and at a fraction of 542 00:34:09,920 --> 00:34:10,380 the cost. 543 00:34:10,380 --> 00:34:15,655 Here's a real-world example Producing the audiobook version 544 00:34:15,697 --> 00:34:19,692 of this book, a high-charge brain state task, took one 545 00:34:19,751 --> 00:34:24,557 person with optimised brain states just three days using AI 546 00:34:24,597 --> 00:34:24,940 tools. 547 00:34:24,940 --> 00:34:30,411 The same task for a previous book of identical length, when 548 00:34:30,552 --> 00:34:34,471 AI tools were not available, required two people working for 549 00:34:34,530 --> 00:34:36,995 ten days and cost nine times as much. 550 00:34:36,995 --> 00:34:43,594 That's a 233% increase in speed and a 90% reduction in costs. 551 00:34:43,594 --> 00:34:47,327 We're seeing similar transformations across many 552 00:34:47,387 --> 00:34:48,350 professional fields. 553 00:34:49,252 --> 00:34:51,297 A quick note about AI tools. 554 00:34:51,297 --> 00:34:56,234 You might be wondering which specific AI tools we used for 555 00:34:56,294 --> 00:34:58,420 examples like this audiobook production. 556 00:34:58,420 --> 00:35:05,456 However, this book deliberately avoids recommending specific AI 557 00:35:05,456 --> 00:35:07,920 tools because they evolve so rapidly. 558 00:35:07,920 --> 00:35:12,536 Tools available at the time of writing might be renamed, 559 00:35:12,875 --> 00:35:16,291 replaced or obsolete by the time you listen to this. 560 00:35:16,291 --> 00:35:22,221 More importantly, the key to success isn't about using any 561 00:35:22,442 --> 00:35:26,975 one specific tool, but rather understanding how to optimise 562 00:35:27,015 --> 00:35:31,141 your brain states to work effectively with whatever AI 563 00:35:31,181 --> 00:35:33,024 tools you choose to explore. 564 00:35:33,024 --> 00:35:38,918 Ultimately, your journey will involve discovering which tools 565 00:35:39,198 --> 00:35:42,812 work best for your unique needs and circumstances. 566 00:35:43,794 --> 00:35:47,963 The success cycle your four-step AI edge system. 567 00:35:47,963 --> 00:35:52,442 Achieving the type of result I shared isn't about working 568 00:35:52,502 --> 00:35:52,823 harder. 569 00:35:52,823 --> 00:35:57,297 It's about aligning your brain's natural patterns with 570 00:35:57,478 --> 00:35:58,641 AI's capabilities. 571 00:35:58,641 --> 00:36:02,492 This is where the success cycle transforms everything. 572 00:36:02,492 --> 00:36:07,041 Just as elite athletes use sophisticated systems to 573 00:36:07,161 --> 00:36:11,396 optimize their performance, our four-step system helps you 574 00:36:11,477 --> 00:36:13,181 thrive in the AI era. 575 00:36:13,942 --> 00:36:17,757 Step one measurement your brain state analysis. 576 00:36:17,757 --> 00:36:22,549 Map your brain's energy patterns to reveal your biggest 577 00:36:22,710 --> 00:36:24,451 opportunities for transformation . 578 00:36:24,451 --> 00:36:28,936 Step two planning your strategic roadmap. 579 00:36:28,936 --> 00:36:33,782 Match each task to the right type of energy and identify 580 00:36:33,982 --> 00:36:37,226 where AI tools can enhance your capabilities. 581 00:36:37,226 --> 00:36:39,451 Step 3. 582 00:36:39,451 --> 00:36:42,519 Optimisation your daily rhythm. 583 00:36:42,519 --> 00:36:48,457 Design, structure your day to maintain peak energy for what 584 00:36:48,538 --> 00:36:55,850 matters most professionally and personally energy for what 585 00:36:55,870 --> 00:36:56,733 matters most professionally and personally. 586 00:36:56,733 --> 00:36:56,953 Step 4. 587 00:36:56,953 --> 00:36:57,817 Automation your excellence engine. 588 00:36:57,817 --> 00:36:59,902 Develop triggers and systems that make optimal performance 589 00:36:59,962 --> 00:37:04,873 automatic, using AI tools to enhance rather than drain your 590 00:37:04,933 --> 00:37:05,253 energy. 591 00:37:05,253 --> 00:37:10,320 The results More quality recharge time, less routine and 592 00:37:10,360 --> 00:37:14,645 mundane work and significantly more hours in your peak state, 593 00:37:15,309 --> 00:37:19,259 doing the energising, high-impact thinking that makes 594 00:37:19,279 --> 00:37:20,562 you feel at your best. 595 00:37:21,569 --> 00:37:24,539 Sarah's experience shows the power of this system. 596 00:37:24,539 --> 00:37:29,810 Within weeks of starting the success cycle she shared, I was 597 00:37:29,870 --> 00:37:33,300 consistently finishing my most valuable work by early afternoon 598 00:37:33,300 --> 00:37:33,300 . 599 00:37:33,300 --> 00:37:38,281 Ai tools handled routine tasks during my medium charge periods, 600 00:37:38,281 --> 00:37:41,952 while I saved my high charge hours for strategic thinking. 601 00:37:41,952 --> 00:37:46,663 Best of all, I had real energy left for family time in the 602 00:37:46,802 --> 00:37:47,203 evenings. 603 00:37:47,203 --> 00:37:50,914 But creating this transformation starts with 604 00:37:51,015 --> 00:37:54,922 understanding something fundamental about how your brain 605 00:37:54,922 --> 00:37:55,303 works. 606 00:37:56,310 --> 00:38:00,597 In the next chapter you'll discover a simple story that 607 00:38:00,677 --> 00:38:05,972 helps you to begin controlling these complex patterns the story 608 00:38:05,972 --> 00:38:08,594 of your lighthouse brain, chapter 3. 609 00:38:08,594 --> 00:38:10,569 Your Lighthouse Brain. 610 00:38:10,569 --> 00:38:13,518 Imagine you have a lighthouse in your brain. 611 00:38:13,518 --> 00:38:15,951 Two important characters live there. 612 00:38:15,951 --> 00:38:20,781 The first is Hugh, which stands for Horribly Unhelpful Emotions 613 00:38:20,781 --> 00:38:20,781 . 614 00:38:20,781 --> 00:38:22,871 The second is Wilhelmina. 615 00:38:22,871 --> 00:38:25,277 Power, or Willpower for short. 616 00:38:25,277 --> 00:38:29,471 Most importantly, willpower is Hugh's guide and mentor. 617 00:38:29,471 --> 00:38:32,620 Hugh works in the Lighthouse's control room. 618 00:38:32,620 --> 00:38:37,538 Think of Hugh using a beam of light from the Lighthouse to 619 00:38:37,598 --> 00:38:41,032 constantly scan your thoughts, your feelings and the 620 00:38:41,092 --> 00:38:42,295 environment around you. 621 00:38:43,377 --> 00:38:46,652 Hugh's primary instinct is to spend its time looking for three 622 00:38:46,652 --> 00:38:51,661 things First, threats from your past, such as memories of 623 00:38:51,721 --> 00:38:52,963 mistakes or regrets. 624 00:38:52,963 --> 00:38:58,320 Second, threats in the present, meaning any immediate problems 625 00:38:58,440 --> 00:38:59,042 or challenges. 626 00:38:59,042 --> 00:39:03,719 And third, threats in the future, including worst-case 627 00:39:03,739 --> 00:39:06,002 scenarios about what might happen. 628 00:39:06,002 --> 00:39:09,954 But that's not all when there are no obvious threats on the 629 00:39:09,994 --> 00:39:12,900 horizon, not all when there are no obvious threats on the 630 00:39:12,920 --> 00:39:13,221 horizon. 631 00:39:13,221 --> 00:39:22,150 Hugh's second instinct is to find easy, new and exciting 632 00:39:22,170 --> 00:39:22,831 things that make it feel good. 633 00:39:22,831 --> 00:39:24,434 Hugh loves doing things and having experiences that give it 634 00:39:24,454 --> 00:39:25,375 short-term gratification. 635 00:39:25,375 --> 00:39:26,918 This isn't a character flaw. 636 00:39:26,918 --> 00:39:32,233 Hugh's scanning and feel-good seeking behaviours are built-in 637 00:39:32,273 --> 00:39:36,562 survival programming that helped humans thrive for hundreds of 638 00:39:36,623 --> 00:39:37,443 thousands of years. 639 00:39:37,443 --> 00:39:44,098 The problem is that in today's volatile, uncertain, complex and 640 00:39:44,098 --> 00:39:48,965 AI-augmented world, these same instincts often work against us 641 00:39:49,349 --> 00:39:50,090 often work against us. 642 00:39:50,210 --> 00:39:55,157 Hugh naturally gravitates toward medium-charge brain state tasks 643 00:39:55,157 --> 00:39:59,703 , those routine, familiar activities that provide quick 644 00:39:59,763 --> 00:40:00,424 satisfaction. 645 00:40:00,424 --> 00:40:06,462 Answering a simple email, checking off an easy-to-do item 646 00:40:06,482 --> 00:40:10,036 or scrolling social media all give Hugh the immediate reward 647 00:40:10,155 --> 00:40:12,541 it craves while using minimal energy. 648 00:40:12,541 --> 00:40:17,498 But high-charge brain state tasks, those complex, creative 649 00:40:17,538 --> 00:40:22,536 tasks that create real value, require sustained mental effort 650 00:40:22,736 --> 00:40:24,120 without immediate payoff. 651 00:40:24,120 --> 00:40:29,265 Hugh instinctively resists these activities because they 652 00:40:29,306 --> 00:40:33,359 demand energy and don't provide instant gratification. 653 00:40:33,359 --> 00:40:38,862 When you sit down to write a strategic report or learn a new 654 00:40:38,922 --> 00:40:39,243 skill. 655 00:40:39,243 --> 00:40:43,235 Hugh often tries to redirect your attention to something 656 00:40:43,476 --> 00:40:45,643 easier and more immediately rewarding. 657 00:40:45,643 --> 00:40:48,270 This is where Willpower comes in. 658 00:40:48,270 --> 00:40:51,819 There's a training room in the lighthouse where willpower 659 00:40:51,859 --> 00:40:55,594 spends time learning how to help you fulfil your potential. 660 00:40:56,777 --> 00:41:00,851 When Hugh notices a problem or gets tempted by short-term 661 00:41:00,871 --> 00:41:04,097 gratification, it can call willpower for help. 662 00:41:04,097 --> 00:41:07,503 Think of it as a mentoring relationship. 663 00:41:07,503 --> 00:41:10,935 Willpower doesn't just solve problems for Hugh. 664 00:41:10,935 --> 00:41:17,115 Over time, it teaches Hugh how to automatically respond more 665 00:41:17,155 --> 00:41:18,719 helpfully and effectively. 666 00:41:18,719 --> 00:41:22,153 You've already experienced this mentoring relationship in 667 00:41:22,233 --> 00:41:24,942 action through the three-to-one reflection. 668 00:41:24,942 --> 00:41:28,914 This practice is itself a high-charge task that is 669 00:41:28,954 --> 00:41:32,344 designed to move you into a recharged brain state. 670 00:41:32,344 --> 00:41:37,036 It's a high-charge task because it requires focused mental 671 00:41:37,135 --> 00:41:37,436 energy. 672 00:41:37,436 --> 00:41:42,652 When you first try it, hugh might resist, preferring to 673 00:41:42,711 --> 00:41:46,358 check emails or scroll social media instead. 674 00:41:46,358 --> 00:41:51,231 But with Willpower's help, you learn to direct your attention 675 00:41:51,411 --> 00:41:55,574 deliberately, building something valuable through sustained 676 00:41:55,774 --> 00:41:56,495 mental effort. 677 00:41:57,757 --> 00:42:01,059 When you completed that exercise , you were actually using 678 00:42:01,199 --> 00:42:04,722 Willpower to guide Hugh's spotlight of attention. 679 00:42:04,722 --> 00:42:09,766 Instead of letting Hugh randomly scan for threats or 680 00:42:09,826 --> 00:42:15,452 problems, you deliberately directed that spotlight onto 681 00:42:15,472 --> 00:42:15,873 three specific areas. 682 00:42:15,873 --> 00:42:19,900 First, how well you did your best today, rating yourself out 683 00:42:19,942 --> 00:42:20,301 of 10. 684 00:42:20,301 --> 00:42:26,813 Second, three specific positive or helpful things about your 685 00:42:26,855 --> 00:42:27,034 day. 686 00:42:27,034 --> 00:42:28,335 Third, one clear area for improvement. 687 00:42:28,335 --> 00:42:33,060 Third, one clear area for improvement Think about your own 688 00:42:33,060 --> 00:42:37,224 reaction when reading earlier about AI's impact on sales and 689 00:42:37,265 --> 00:42:45,991 marketing, how 2025 could see costs reduced to just 2% of 690 00:42:46,011 --> 00:42:46,351 current levels. 691 00:42:46,371 --> 00:42:47,692 Where did Hue direct your spotlight? 692 00:42:47,692 --> 00:42:50,335 Did you feel threatened, skeptical? 693 00:42:50,335 --> 00:42:54,719 Now consider your reaction to the audiobook example, seeing 694 00:42:54,759 --> 00:42:59,544 how AI tools helped complete in three days what previously took 695 00:42:59,964 --> 00:43:01,346 two people 10 days. 696 00:43:01,346 --> 00:43:09,473 Did your spotlight focus on opportunity or threat? 697 00:43:09,493 --> 00:43:10,637 This awareness of where Hugh directs your attention is 698 00:43:10,657 --> 00:43:13,809 crucial, but even more important is learning to deliberately 699 00:43:14,250 --> 00:43:15,594 redirect that spotlight. 700 00:43:15,594 --> 00:43:20,163 That's exactly what the three-to-one reflection helps 701 00:43:20,182 --> 00:43:20,803 you practice. 702 00:43:20,803 --> 00:43:23,335 By writing down your thoughts. 703 00:43:23,335 --> 00:43:26,221 Think of it as going to the gym for your brain. 704 00:43:26,221 --> 00:43:30,236 You're strengthening Willpower's ability to guide 705 00:43:30,337 --> 00:43:32,942 Hugh toward helpful patterns of thinking. 706 00:43:32,942 --> 00:43:37,701 Like any high-charge task, this skill becomes easier with 707 00:43:37,781 --> 00:43:38,222 practice. 708 00:43:38,222 --> 00:43:42,733 What starts as a challenging task gradually becomes more 709 00:43:42,813 --> 00:43:48,704 natural as willpower helps Hugh develop new patterns of thinking 710 00:43:48,704 --> 00:43:48,704 . 711 00:43:48,704 --> 00:43:53,580 This deliberate redirection of attention creates a powerful 712 00:43:53,620 --> 00:43:54,362 transformation. 713 00:43:54,362 --> 00:43:58,841 When willpower can do its job properly, your Hugh becomes 714 00:43:58,922 --> 00:44:00,567 calmer and more balanced. 715 00:44:00,567 --> 00:44:05,016 This makes everything easier, from building good habits around 716 00:44:05,016 --> 00:44:09,752 sleep and exercise to staying focused at work and generally 717 00:44:10,134 --> 00:44:13,181 being at your best across all areas of your life. 718 00:44:13,181 --> 00:44:16,995 As we like to say calmer you, better you. 719 00:44:18,398 --> 00:44:21,591 But here's the challenge many of us struggle with in the rapidly 720 00:44:21,591 --> 00:44:23,094 changing AI era. 721 00:44:23,094 --> 00:44:27,983 Our modern world presents unprecedented challenges that 722 00:44:28,023 --> 00:44:32,240 can overwhelm this delicate balance and put Hugh on constant 723 00:44:32,240 --> 00:44:32,601 alert. 724 00:44:32,601 --> 00:44:37,161 For example, there are four key challenges we face. 725 00:44:37,161 --> 00:44:41,800 First, constant connectivity makes it hard to switch off. 726 00:44:41,800 --> 00:44:46,480 Second, social media triggers endless comparison. 727 00:44:46,480 --> 00:44:51,339 Third, ai tools promise productivity but create new 728 00:44:51,379 --> 00:44:51,760 pressures. 729 00:44:51,760 --> 00:44:55,308 Third, ai tools promise productivity but create new 730 00:44:55,348 --> 00:44:55,529 pressures. 731 00:44:55,529 --> 00:44:58,672 Fourth, notifications from devices fragment our attention. 732 00:44:58,672 --> 00:45:01,315 But understanding these challenges is just the first 733 00:45:01,335 --> 00:45:01,614 step. 734 00:45:01,614 --> 00:45:06,201 In the next chapter, you'll discover something remarkable 735 00:45:06,640 --> 00:45:14,050 about how these pressures affect your brain's energy system and, 736 00:45:14,050 --> 00:45:15,815 more importantly, how to protect and optimize it in our 737 00:45:15,835 --> 00:45:16,698 AI-augmented world. 738 00:45:16,698 --> 00:45:21,290 If you're curious about the deeper neuroscience behind how 739 00:45:21,310 --> 00:45:25,659 your brain processes these challenges, you'll find detailed 740 00:45:25,659 --> 00:45:27,243 explanations in Appendix A. 741 00:45:27,243 --> 00:45:31,436 But for now, let's focus on something more urgent 742 00:45:32,337 --> 00:45:36,873 understanding and managing your brain's energy system in ways 743 00:45:36,933 --> 00:45:39,437 that transform how you work and live. 744 00:45:40,018 --> 00:45:42,803 Chapter four your brain's power modes. 745 00:45:42,803 --> 00:45:47,661 Your lighthouse brain faces modern challenges that go beyond 746 00:45:47,661 --> 00:45:51,995 just disrupting hue, your horribly unhelpful emotions and 747 00:45:52,076 --> 00:45:53,400 willpower's relationship. 748 00:45:53,400 --> 00:45:57,257 In fact, they drain the very energy source that powers your 749 00:45:57,317 --> 00:45:58,078 entire system. 750 00:45:58,078 --> 00:46:00,550 Let me explain how this works. 751 00:46:00,550 --> 00:46:04,599 To understand how this system works, we need to understand 752 00:46:04,780 --> 00:46:05,962 something fascinating. 753 00:46:05,962 --> 00:46:10,117 Your brain is like a rechargeable battery that has 754 00:46:10,217 --> 00:46:12,102 three distinct power modes. 755 00:46:12,102 --> 00:46:17,632 A solar-powered lighthouse and yes, they are a thing powered by 756 00:46:17,632 --> 00:46:21,770 a rechargeable battery provides a perfect metaphor for 757 00:46:21,830 --> 00:46:25,719 understanding how these brain power modes work throughout your 758 00:46:25,719 --> 00:46:27,062 24-hour cycle. 759 00:46:27,062 --> 00:46:32,400 During daylight hours, a solar-powered lighthouse runs on 760 00:46:32,400 --> 00:46:36,936 low power just enough to keep essential systems running while 761 00:46:36,976 --> 00:46:40,022 it recharges its batteries through solar panels. 762 00:46:40,022 --> 00:46:44,800 As dusk approaches, it increases to medium power, 763 00:46:45,609 --> 00:46:49,263 running low-level lights that help ships see the lighthouse 764 00:46:49,303 --> 00:46:50,126 structure itself. 765 00:46:50,126 --> 00:46:55,884 Then, in darkness, when ships need it most, it operates at 766 00:46:55,983 --> 00:46:59,935 full power, sending its bright beam far across the waters. 767 00:47:01,029 --> 00:47:03,937 Your brain works in remarkably similar ways. 768 00:47:03,937 --> 00:47:09,077 Just as the lighthouse cycles through three different power 769 00:47:09,117 --> 00:47:13,556 modes, each perfectly matched to the demands in any given day, 770 00:47:14,137 --> 00:47:18,531 your brain also cycles through three distinct power modes to 771 00:47:18,632 --> 00:47:19,835 function effectively. 772 00:47:19,835 --> 00:47:24,568 First, there is the recharged brain state, when your brain 773 00:47:24,929 --> 00:47:27,114 needs essential recovery and maintenance. 774 00:47:27,114 --> 00:47:32,123 Second, the medium-charged brain state, when your brain 775 00:47:32,530 --> 00:47:34,277 handles routine tasks efficiently. 776 00:47:34,277 --> 00:47:35,422 And third, the high-charged brain state, when your brain 777 00:47:35,442 --> 00:47:36,243 handles routine tasks efficiently. 778 00:47:36,243 --> 00:47:39,214 And third, the high-charge brain state, when your brain 779 00:47:39,616 --> 00:47:43,654 performs its most sophisticated thinking and allows you to 780 00:47:43,714 --> 00:47:45,600 tackle demanding tasks. 781 00:47:45,600 --> 00:47:51,179 Understanding these three modes gives you a unique advantage in 782 00:47:51,179 --> 00:47:56,177 today's workplace, while others struggle to adapt to AI tools, 783 00:47:56,618 --> 00:48:01,457 you'll know exactly how to match your brain's natural rhythms to 784 00:48:01,457 --> 00:48:05,789 different types of work and also reset your brain's rhythms 785 00:48:06,270 --> 00:48:07,471 to work better for you. 786 00:48:07,471 --> 00:48:12,158 This knowledge is becoming increasingly valuable as 787 00:48:12,219 --> 00:48:18,186 organisations seek ways to optimise human AI collaboration. 788 00:48:18,186 --> 00:48:23,719 Now that you understand your brain's three power modes, let's 789 00:48:23,719 --> 00:48:25,282 look at what affects them. 790 00:48:26,326 --> 00:48:29,110 Just as a lighthouse needs proper maintenance of its power 791 00:48:29,150 --> 00:48:34,977 system, your brain relies on four key energy sources In your 792 00:48:35,038 --> 00:48:35,980 day-to-day life. 793 00:48:35,980 --> 00:48:40,565 Four key sources either charge or drain your brain battery. 794 00:48:40,565 --> 00:48:45,241 First, there is sleep the equivalent of direct sunlight 795 00:48:45,321 --> 00:48:46,326 for your brain's battery. 796 00:48:46,326 --> 00:48:51,437 Quality sleep recharges your system, allowing willpower to 797 00:48:51,498 --> 00:48:52,960 guide hue effectively. 798 00:48:52,960 --> 00:48:58,681 Second is brain-friendly nutrition, the special fuel that 799 00:48:58,681 --> 00:49:01,315 keeps your brain's battery running throughout the day. 800 00:49:01,315 --> 00:49:05,607 When stressed, many people reach for brain-unfriendly 801 00:49:05,667 --> 00:49:10,396 energy fixes like sugary snacks, excess caffeine and highly 802 00:49:10,456 --> 00:49:11,357 processed foods. 803 00:49:11,357 --> 00:49:15,885 These give brief energy spikes but lead to deeper crashes, 804 00:49:16,486 --> 00:49:19,911 making it even harder for willpower to mentor Hugh. 805 00:49:19,911 --> 00:49:25,361 Third comes movement, particularly walking, which acts 806 00:49:25,361 --> 00:49:27,751 like a supercharger for your brain's battery. 807 00:49:27,751 --> 00:49:32,781 Being stuck at a desk juggling multiple tasks drains your 808 00:49:32,841 --> 00:49:37,391 battery further and also makes it more difficult to get quality 809 00:49:37,391 --> 00:49:38,454 sleep each night. 810 00:49:38,454 --> 00:49:42,907 Finally, there are relationships the social 811 00:49:42,967 --> 00:49:46,996 connections that can either energize your battery or deplete 812 00:49:46,996 --> 00:49:47,197 it. 813 00:49:47,197 --> 00:49:52,653 Constant comparison on social media, lack of time to socialize 814 00:49:52,653 --> 00:49:57,663 and strained relationships turn potential energy sources into 815 00:49:57,802 --> 00:49:58,523 energy drains. 816 00:49:59,491 --> 00:50:01,917 When your battery is low, several things happen. 817 00:50:01,917 --> 00:50:06,929 First, hugh's threat scanning beam becomes erratic and goes 818 00:50:07,089 --> 00:50:09,436 into overdrive, seeing dangers everywhere. 819 00:50:09,436 --> 00:50:14,467 Second, Willpower lacks energy and struggles to maintain its 820 00:50:14,607 --> 00:50:14,929 mentoring role. 821 00:50:14,929 --> 00:50:17,198 Third, their relationship becomes Second willpower lacks 822 00:50:17,620 --> 00:50:19,167 energy and struggles to maintain its mentoring role. 823 00:50:19,167 --> 00:50:22,031 Third, their relationship becomes strained instead of 824 00:50:22,051 --> 00:50:22,373 supportive. 825 00:50:22,373 --> 00:50:26,498 And fourth, the whole system starts operating in survival 826 00:50:26,538 --> 00:50:26,859 mode. 827 00:50:26,859 --> 00:50:29,803 This creates a downward spiral. 828 00:50:29,803 --> 00:50:38,413 The lower your battery gets, the harder it becomes to make 829 00:50:38,434 --> 00:50:39,076 good decisions about sleep. 830 00:50:39,076 --> 00:50:40,982 The more you crave unhealthy foods, the less you feel like 831 00:50:41,062 --> 00:50:44,994 moving and the less energy you have to build and maintain 832 00:50:45,415 --> 00:50:46,638 nurturing relationships. 833 00:50:46,638 --> 00:50:50,357 But here's the good news you don't need to fix everything at 834 00:50:50,518 --> 00:50:50,678 once. 835 00:50:50,678 --> 00:50:55,376 You just need to understand how your lighthouse brain works and 836 00:50:55,376 --> 00:50:59,303 start making small changes to protect and optimise your brain 837 00:50:59,344 --> 00:50:59,684 battery. 838 00:50:59,684 --> 00:51:04,711 In the next chapter, you'll discover a remarkable system for 839 00:51:04,711 --> 00:51:08,281 getting your lighthouse brain working at its best. 840 00:51:08,281 --> 00:51:14,201 Let's keep moving on your journey to thriving in the AI 841 00:51:14,382 --> 00:51:14,542 era. 842 00:51:15,049 --> 00:51:15,733 Chapter 5. 843 00:51:15,733 --> 00:51:17,240 The Success Cycle. 844 00:51:17,240 --> 00:51:20,873 Now that you understand your lighthouse brain and how 845 00:51:20,933 --> 00:51:24,762 willpower helps guide you, your horribly unhelpful emotions, 846 00:51:25,509 --> 00:51:29,384 let's discover the remarkable system you can use to optimize 847 00:51:29,423 --> 00:51:32,473 your brain states and create lasting transformation. 848 00:51:32,473 --> 00:51:36,184 This system is called the Success Cycle. 849 00:51:36,184 --> 00:51:40,277 It helps Willpower and its three specialist assistants 850 00:51:40,777 --> 00:51:42,482 manage your brain states effectively. 851 00:51:42,482 --> 00:51:47,913 I'll use Sarah's story to help you understand how to use it in 852 00:51:47,953 --> 00:51:48,574 your own life. 853 00:51:50,076 --> 00:51:54,102 Six months ago, sarah was struggling to maintain optimal 854 00:51:54,143 --> 00:51:54,823 brain states. 855 00:51:54,823 --> 00:52:00,471 Three new AI systems competed for her attention. 856 00:52:00,471 --> 00:52:03,293 Notifications constantly interrupted her focus. 857 00:52:03,293 --> 00:52:07,598 Despite working longer hours, she felt less productive than 858 00:52:07,638 --> 00:52:07,818 ever. 859 00:52:07,818 --> 00:52:12,543 Most concerning, she had no energy left for family or 860 00:52:12,583 --> 00:52:13,404 personal time. 861 00:52:13,404 --> 00:52:19,652 By day's end, her hue was constantly scanning for threats 862 00:52:19,672 --> 00:52:22,938 and seeking quick gratification, draining her battery brain and 863 00:52:22,978 --> 00:52:26,212 making it impossible to maintain the high charge state she 864 00:52:26,312 --> 00:52:27,916 needed for important work. 865 00:52:27,916 --> 00:52:34,012 Then she discovered the success cycle, a four-step system that 866 00:52:34,092 --> 00:52:38,322 helps willpower optimize your brain states throughout each day 867 00:52:38,322 --> 00:52:38,322 . 868 00:52:38,322 --> 00:52:43,418 Willpower uses three specialist assistants to implement this 869 00:52:43,478 --> 00:52:43,859 system. 870 00:52:44,600 --> 00:52:45,829 Let me introduce them to you. 871 00:52:45,829 --> 00:52:50,698 First, there is the task director, who helps identify 872 00:52:51,038 --> 00:52:59,870 which brain state each task requires, which brain state each 873 00:52:59,870 --> 00:53:00,331 task requires. 874 00:53:00,331 --> 00:53:01,494 Second, we have the day designer, who creates schedules 875 00:53:01,514 --> 00:53:03,239 that recognise and take account of these different states. 876 00:53:03,239 --> 00:53:07,432 And third, there is the routine engineer, who makes maintaining 877 00:53:07,432 --> 00:53:09,636 optimal brain states automatic. 878 00:53:09,636 --> 00:53:14,492 The success cycle works through four powerful steps. 879 00:53:14,492 --> 00:53:16,958 Let me walk you through each one. 880 00:53:16,958 --> 00:53:19,173 First comes measurement. 881 00:53:19,173 --> 00:53:23,516 Just as a doctor needs to understand your vital signs 882 00:53:23,576 --> 00:53:27,934 before creating a treatment plan , we begin by measuring your 883 00:53:27,974 --> 00:53:29,940 brain's current performance patterns. 884 00:53:29,940 --> 00:53:34,175 This reveals exactly where you're starting from and what 885 00:53:34,236 --> 00:53:35,018 needs to change. 886 00:53:35,018 --> 00:53:40,194 Next is planning, where the task director creates your 887 00:53:40,234 --> 00:53:41,377 success blueprint. 888 00:53:41,377 --> 00:53:46,230 This step identifies which activities need your premium 889 00:53:46,389 --> 00:53:51,496 thinking power and which can be enhanced by AI tools, ensuring 890 00:53:51,717 --> 00:53:54,240 every task gets the right type of energy. 891 00:53:54,240 --> 00:54:00,315 Third comes optimisation, where the day designer crafts your 892 00:54:00,395 --> 00:54:02,341 perfect 24-hour rhythm. 893 00:54:02,341 --> 00:54:05,097 This isn't just about work hours. 894 00:54:05,097 --> 00:54:10,134 It's about aligning every part of your day to build and protect 895 00:54:10,134 --> 00:54:12,442 your brain's energy for peak performance. 896 00:54:12,442 --> 00:54:17,996 Finally, there's automation, where the routine engineer makes 897 00:54:17,996 --> 00:54:23,500 excellence an automatic process Instead of relying on willpower 898 00:54:23,500 --> 00:54:23,500 . 899 00:54:23,500 --> 00:54:28,170 You develop triggers and systems that naturally guide you 900 00:54:28,170 --> 00:54:33,118 toward optimal performance, including strategic use of AI 901 00:54:33,158 --> 00:54:33,519 tools. 902 00:54:33,519 --> 00:54:35,903 Then you repeat the process. 903 00:54:35,903 --> 00:54:40,198 The rest of this book will show you how to achieve this, step 904 00:54:40,239 --> 00:54:40,679 by step. 905 00:54:40,679 --> 00:54:45,357 As you master these steps, you'll naturally begin seeing 906 00:54:45,397 --> 00:54:49,653 opportunities to help others optimise their own brain states, 907 00:54:49,653 --> 00:54:54,181 just as Sarah discovered when her colleagues noticed her 908 00:54:55,369 --> 00:54:55,831 transformation. 909 00:54:55,831 --> 00:54:58,919 Each time you move through these steps, your performance 910 00:54:58,960 --> 00:54:59,461 improves. 911 00:54:59,461 --> 00:55:04,414 Measurement reveals new opportunities, planning refines 912 00:55:04,434 --> 00:55:09,329 your approach, optimization enhances your rhythms and 913 00:55:09,389 --> 00:55:12,159 automation makes improvements permanent. 914 00:55:12,159 --> 00:55:16,299 This creates a continuous cycle of transformation that helps 915 00:55:16,319 --> 00:55:17,951 you thrive in the AI era. 916 00:55:18,513 --> 00:55:21,761 Chapter six the success cycle in action. 917 00:55:21,761 --> 00:55:25,831 Now that you understand the four steps of the success cycle, 918 00:55:25,831 --> 00:55:31,123 let's see exactly how Sarah uses this system to optimize her 919 00:55:31,123 --> 00:55:31,803 brain state. 920 00:55:31,803 --> 00:55:36,545 Her journey shows how each step builds on the one before to 921 00:55:36,585 --> 00:55:38,510 create lasting transformation. 922 00:55:38,510 --> 00:55:41,135 Step one measurement. 923 00:55:41,135 --> 00:55:46,164 Getting that initial score was eye-opening, sarah remembered. 924 00:55:46,164 --> 00:55:48,292 It wasn't about judgment. 925 00:55:48,292 --> 00:55:52,240 It was about finally understanding what I was dealing 926 00:55:52,240 --> 00:55:52,420 with. 927 00:55:52,420 --> 00:55:56,899 Once I had that measurement, I could use willpower and the 928 00:55:56,989 --> 00:56:00,856 specialist team to begin optimising my brain state. 929 00:56:02,440 --> 00:56:05,164 Step two planning with the task director. 930 00:56:05,164 --> 00:56:09,896 Sarah knew she needed a new approach to managing her work 931 00:56:09,936 --> 00:56:10,858 with AI tools. 932 00:56:10,858 --> 00:56:15,875 By engaging the task director's unique perspective, she began 933 00:56:16,275 --> 00:56:20,823 creating a complete inventory of everything requiring her energy 934 00:56:20,823 --> 00:56:20,823 . 935 00:56:20,823 --> 00:56:24,920 This process led to a surprising breakthrough. 936 00:56:24,920 --> 00:56:28,699 I had this moment that changed everything Sarah shared. 937 00:56:28,699 --> 00:56:33,137 I was listing my tasks, expecting to focus on managing 938 00:56:33,318 --> 00:56:37,154 AI tools and work projects, but by working with the task 939 00:56:37,194 --> 00:56:39,620 director, I discovered a deeper truth. 940 00:56:39,620 --> 00:56:44,859 Every activity requiring my energy from strategic planning 941 00:56:45,320 --> 00:56:49,759 to quality sleep, from learning new technologies to maintaining 942 00:56:49,798 --> 00:56:54,335 relationships was actually a task needing a specific type of 943 00:56:54,375 --> 00:56:54,936 brainpower. 944 00:56:54,936 --> 00:56:59,324 This wasn't just about time management anymore was actually 945 00:56:59,364 --> 00:57:00,746 a task needing a specific type of brain power. 946 00:57:00,746 --> 00:57:02,149 This wasn't just about time management anymore. 947 00:57:02,149 --> 00:57:04,632 I could now see how to optimise my energy for each task. 948 00:57:04,652 --> 00:57:05,292 Step 3. 949 00:57:05,292 --> 00:57:08,177 Optimisation with the day designer. 950 00:57:08,177 --> 00:57:11,983 Armed with this new understanding of her tasks, 951 00:57:15,569 --> 00:57:17,365 sarah turned to the day designer to craft schedules that would 952 00:57:17,385 --> 00:57:18,731 respect her brain's natural rhythms. 953 00:57:18,731 --> 00:57:23,545 She discovered something profound about energy management 954 00:57:23,545 --> 00:57:26,111 that most productivity systems miss. 955 00:57:26,111 --> 00:57:31,742 Every hour of her 24-hour cycle either built or depleted her 956 00:57:31,782 --> 00:57:32,364 brain energy. 957 00:57:32,364 --> 00:57:37,821 What she did at 9pm directly affected her performance at 9am. 958 00:57:37,821 --> 00:57:41,919 Her Sunday choices shaped her Monday capacity. 959 00:57:41,919 --> 00:57:45,980 This changed everything about how I approached my schedule. 960 00:57:45,980 --> 00:57:51,134 Sarah explained I could see how my evening Netflix binges were 961 00:57:51,153 --> 00:57:55,663 disrupting my sleep, leaving my brain foggy for strategic work 962 00:57:55,682 --> 00:57:56,323 the next morning. 963 00:57:56,323 --> 00:58:01,257 My habit of catching up on emails before bed was activating 964 00:58:01,257 --> 00:58:05,132 stress responses that made quality rest impossible. 965 00:58:05,132 --> 00:58:09,781 Even my weekend pattern of sleeping late was throwing off 966 00:58:09,821 --> 00:58:11,893 my brain's natural energy cycle. 967 00:58:11,893 --> 00:58:17,565 By treating her entire 24-hour day as an integrated energy 968 00:58:17,605 --> 00:58:20,972 system, sarah completely reshaped her approach. 969 00:58:20,972 --> 00:58:25,482 She designed evening routines to build energy for the next 970 00:58:25,542 --> 00:58:25,842 morning. 971 00:58:25,842 --> 00:58:31,056 She scheduled AI tools strategically, not just to 972 00:58:31,115 --> 00:58:35,321 handle routine tasks but to reduce cognitive load when her 973 00:58:35,361 --> 00:58:36,963 brain needed to recharge. 974 00:58:36,963 --> 00:58:42,320 She even positioned family time to enhance rather than drain 975 00:58:42,360 --> 00:58:47,172 her energy, creating natural transitions between work and 976 00:58:47,251 --> 00:58:47,552 rest. 977 00:58:48,893 --> 00:58:53,039 Step four automation with the routine engineer. 978 00:58:53,039 --> 00:58:57,645 With clear understanding of her tasks and optimal scheduling, 979 00:58:58,230 --> 00:59:01,215 sarah worked with the routine engineer to make these 980 00:59:01,255 --> 00:59:02,859 improvements automatic. 981 00:59:02,859 --> 00:59:04,844 This step was crucial. 982 00:59:04,844 --> 00:59:09,021 She shared Understanding task energy, and ideal scheduling 983 00:59:09,182 --> 00:59:09,804 wasn't enough. 984 00:59:09,804 --> 00:59:14,681 I needed to create systems that would make optimal performance 985 00:59:14,821 --> 00:59:15,384 automatic. 986 00:59:15,384 --> 00:59:20,257 I used the routine engineer to develop triggers and routines 987 00:59:20,597 --> 00:59:23,042 that protected my brain power throughout the day. 988 00:59:23,042 --> 00:59:28,259 My phone automatically goes into focus mode during important 989 00:59:28,259 --> 00:59:28,560 work. 990 00:59:28,560 --> 00:59:33,592 Ai tools activate during specific periods to handle 991 00:59:33,652 --> 00:59:34,474 routine tasks. 992 00:59:34,474 --> 00:59:38,870 Even my evening routine now naturally guides me toward 993 00:59:39,090 --> 00:59:39,832 quality sleep. 994 00:59:41,074 --> 00:59:45,682 The results by actively using the success cycle, sarah 995 00:59:45,742 --> 00:59:47,810 transformed every aspect of her life. 996 00:59:47,810 --> 00:59:52,978 She now consistently completes her most valuable work by early 997 00:59:53,018 --> 00:59:53,500 afternoon. 998 00:59:53,500 --> 00:59:57,465 She has energy for evening walks with her husband and 999 00:59:57,509 --> 00:59:58,913 helping her kids with homework. 1000 00:59:58,913 --> 01:00:03,262 She's even started writing the novel she'd been dreaming about 1001 01:00:03,342 --> 01:00:03,790 for years. 1002 01:00:03,790 --> 01:00:07,076 But something unexpected happened. 1003 01:00:07,076 --> 01:00:11,750 As she mastered the system, sarah discovered she had become 1004 01:00:12,111 --> 01:00:15,440 her own human AI optimisation coach. 1005 01:00:15,440 --> 01:00:20,073 She wasn't just using AI tools, she was strategically 1006 01:00:20,614 --> 01:00:23,962 integrating them into her brain's natural rhythms. 1007 01:00:23,962 --> 01:00:28,454 Her team noticed the difference and soon she was helping them 1008 01:00:28,494 --> 01:00:31,871 apply the same principles Even at home. 1009 01:00:31,871 --> 01:00:36,495 She found herself coaching her teenage son to use these ideas 1010 01:00:36,856 --> 01:00:37,599 for his studying. 1011 01:00:37,599 --> 01:00:43,619 What surprised me most, sarah added, was discovering how many 1012 01:00:43,679 --> 01:00:45,743 people needed this kind of guidance. 1013 01:00:46,770 --> 01:00:52,399 As AI transforms more workplaces , the ability to optimise human 1014 01:00:52,440 --> 01:00:56,765 performance alongside technology becomes increasingly valuable, 1015 01:00:57,669 --> 01:01:01,701 both for your own success and as a way to help others thrive. 1016 01:01:01,701 --> 01:01:05,579 This isn't just one person's success story. 1017 01:01:05,579 --> 01:01:10,335 Through our work with thousands of professionals, we've proven 1018 01:01:10,395 --> 01:01:14,056 these brain optimisation principles create remarkable 1019 01:01:14,115 --> 01:01:15,259 performance improvements. 1020 01:01:15,259 --> 01:01:21,435 Now, as professionals combine these proven principles with new 1021 01:01:21,435 --> 01:01:25,523 AI tools, we're seeing even more extraordinary results. 1022 01:01:25,523 --> 01:01:28,694 It's not about becoming a technology expert. 1023 01:01:28,694 --> 01:01:33,831 It's about understanding how your brain actually works and 1024 01:01:33,891 --> 01:01:38,161 aligning that knowledge with AI tools in ways that make 1025 01:01:38,309 --> 01:01:41,255 unprecedented performance levels possible. 1026 01:01:41,255 --> 01:01:46,431 But before we begin measuring your brain states, let's 1027 01:01:46,511 --> 01:01:50,799 understand something crucial about why this transformation 1028 01:01:51,261 --> 01:01:52,323 matters so much. 1029 01:01:52,323 --> 01:01:57,580 In the next chapter, you'll discover how optimising your 1030 01:01:57,640 --> 01:02:00,493 brain states doesn't just make you more productive. 1031 01:02:00,493 --> 01:02:05,583 It's actually the key to lasting happiness in the AI era. 1032 01:02:05,583 --> 01:02:10,438 Then you'll learn about the same measurement tool that 1033 01:02:10,558 --> 01:02:14,714 launched Sarah's transformation, helping you begin your own 1034 01:02:14,774 --> 01:02:16,661 journey to sustained success. 1035 01:02:17,289 --> 01:02:18,072 Chapter 7. 1036 01:02:18,534 --> 01:02:19,618 The Happiness Equation. 1037 01:02:19,618 --> 01:02:24,860 Sarah studied her phone, scrolling through another batch 1038 01:02:24,922 --> 01:02:26,003 of notifications. 1039 01:02:26,003 --> 01:02:32,005 I felt busy all the time, she recalled later, but somehow I 1040 01:02:32,105 --> 01:02:34,393 never felt like I was actually moving forward. 1041 01:02:34,393 --> 01:02:35,978 Something was missing. 1042 01:02:35,978 --> 01:02:41,109 What Sarah discovered and what you'll learn in this chapter is 1043 01:02:41,150 --> 01:02:45,201 that true happiness comes from a delicate balance. 1044 01:02:45,201 --> 01:02:49,507 While part of happiness comes from pleasure and feeling good 1045 01:02:49,527 --> 01:02:53,657 in the moment, the deeper and more lasting part comes from 1046 01:02:53,737 --> 01:02:57,232 making meaningful progress in your life, from growing, 1047 01:02:57,894 --> 01:02:59,780 learning and developing yourself . 1048 01:03:00,751 --> 01:03:04,994 But here's the challenge of our modern world, hugh your horribly 1049 01:03:04,994 --> 01:03:06,239 unhelpful emotions. 1050 01:03:06,239 --> 01:03:09,557 That's the part of your lighthouse brain, constantly 1051 01:03:09,617 --> 01:03:13,798 scanning for threats and seeking quick gratification, can become 1052 01:03:13,798 --> 01:03:15,001 addicted to busyness. 1053 01:03:15,001 --> 01:03:20,405 The constant notifications, endless emails and stream of 1054 01:03:20,505 --> 01:03:25,277 digital distractions keep you occupied but prevent you from 1055 01:03:25,357 --> 01:03:29,356 entering the high-charge brain states where real growth happens 1056 01:03:29,356 --> 01:03:29,356 . 1057 01:03:29,356 --> 01:03:32,318 This creates a troubling cycle. 1058 01:03:32,318 --> 01:03:37,360 Remember how your brain, like a lighthouse, operates in three 1059 01:03:37,420 --> 01:03:40,875 distinct states High charge periods for your most 1060 01:03:40,895 --> 01:03:44,868 sophisticated thinking work, medium charge periods for 1061 01:03:44,948 --> 01:03:49,079 routine tasks and essential recharge periods for recovery. 1062 01:03:49,079 --> 01:03:53,371 The more time we spend responding to immediate demands 1063 01:03:53,832 --> 01:03:57,461 and seeking quick pleasures, the less time we spend in those 1064 01:03:57,529 --> 01:04:01,902 crucial high-charge states where we do the kind of work that 1065 01:04:01,942 --> 01:04:06,332 creates real progress the strategic thinking, creative 1066 01:04:06,373 --> 01:04:10,621 development and focused learning that make us feel truly 1067 01:04:10,661 --> 01:04:11,283 satisfied. 1068 01:04:11,283 --> 01:04:17,219 Even worse, this constant state of busyness prevents us from 1069 01:04:17,278 --> 01:04:20,824 getting the deep recharge our brains desperately need. 1070 01:04:20,824 --> 01:04:27,158 Poor sleep, rushed breaks and fragmented downtime mean we're 1071 01:04:27,199 --> 01:04:30,751 not just missing opportunities for high-charge work, we're 1072 01:04:30,811 --> 01:04:34,000 actually making it harder to access those states at all. 1073 01:04:34,000 --> 01:04:37,953 Making it harder to access those states at all, we end up 1074 01:04:37,973 --> 01:04:39,396 trapped in medium charge, handling endless routine tasks, 1075 01:04:39,777 --> 01:04:43,413 without the energy for either proper recovery or meaningful 1076 01:04:43,453 --> 01:04:43,954 progress. 1077 01:04:44,777 --> 01:04:48,652 The promise of the AI era is that we can break this cycle. 1078 01:04:48,652 --> 01:04:54,390 By using AI tools strategically to handle routine tasks and 1079 01:04:54,431 --> 01:04:59,030 reduce cognitive load, we can create a better balance across 1080 01:04:59,110 --> 01:05:00,393 all three brain states. 1081 01:05:00,393 --> 01:05:03,640 Ai doesn't just help with medium charge work. 1082 01:05:03,640 --> 01:05:08,076 It creates space for both proper recharge and high impact 1083 01:05:08,115 --> 01:05:08,515 thinking. 1084 01:05:08,515 --> 01:05:13,130 This three-part balance is actually the key to lasting 1085 01:05:13,170 --> 01:05:13,652 happiness. 1086 01:05:13,652 --> 01:05:18,690 First, we need strong foundations quality sleep, good 1087 01:05:18,750 --> 01:05:22,677 nutrition, regular exercise and positive relationships. 1088 01:05:22,677 --> 01:05:26,913 By helping us complete our work more efficiently and 1089 01:05:26,952 --> 01:05:31,242 effectively, ai tools protect these foundations in several 1090 01:05:31,282 --> 01:05:31,542 ways. 1091 01:05:31,542 --> 01:05:35,096 They reduce the need for late-night work sessions that 1092 01:05:35,136 --> 01:05:39,857 disrupt sleep, help us finish important tasks during normal 1093 01:05:39,917 --> 01:05:44,049 working hours and create clearer boundaries between professional 1094 01:05:44,049 --> 01:05:45,492 and personal time. 1095 01:05:45,492 --> 01:05:50,442 This means we can maintain consistent sleep and exercise 1096 01:05:50,482 --> 01:05:55,557 routines, spend quality time nurturing our relationships and 1097 01:05:55,617 --> 01:05:57,962 properly switch off at the end of each day. 1098 01:05:59,129 --> 01:06:02,996 Second, we need some medium-charge activities that 1099 01:06:03,116 --> 01:06:08,672 satisfy what psychologists call our hedonic needs, our natural 1100 01:06:08,711 --> 01:06:11,800 desire for pleasure and immediate gratification. 1101 01:06:11,800 --> 01:06:16,278 These include both necessary routine tasks and simple 1102 01:06:16,338 --> 01:06:19,312 enjoyments that help us feel good in the moment. 1103 01:06:19,312 --> 01:06:23,361 The challenge is that Hugh can become addicted to these quick 1104 01:06:23,402 --> 01:06:28,338 rewards, leading us to spend too much time scrolling social 1105 01:06:28,399 --> 01:06:33,931 media or handling minor tasks, at the expense of both recharge 1106 01:06:34,311 --> 01:06:35,572 and high-charge activities. 1107 01:06:35,572 --> 01:06:39,215 This is where AI becomes transformative. 1108 01:06:39,215 --> 01:06:43,960 By efficiently handling routine work like email management and 1109 01:06:44,000 --> 01:06:49,765 basic research, ai tools free us from Hugh's addiction to 1110 01:06:49,826 --> 01:06:50,266 busyness. 1111 01:06:50,266 --> 01:06:56,390 We can then consciously choose when to enjoy pleasurable 1112 01:06:56,230 --> 01:06:58,594 activities rather than being driven by them, creating space 1113 01:06:58,994 --> 01:07:02,741 for both productive work and genuine relaxation. 1114 01:07:02,741 --> 01:07:06,375 It's not about eliminating hedonic pleasure. 1115 01:07:06,375 --> 01:07:09,822 It's about putting it in its proper place. 1116 01:07:09,822 --> 01:07:15,775 Finally, we need regular access to high-charge states where we 1117 01:07:15,835 --> 01:07:20,432 do what psychologists call eudaimonic work, the kind of 1118 01:07:20,592 --> 01:07:24,601 meaningful activity that makes us feel we're growing and moving 1119 01:07:24,601 --> 01:07:25,042 forward. 1120 01:07:25,042 --> 01:07:29,358 This includes strategic thinking, creative development 1121 01:07:29,899 --> 01:07:31,002 and focused learning. 1122 01:07:31,002 --> 01:07:36,857 Ai not only creates more time for this work, but can enhance 1123 01:07:36,917 --> 01:07:40,323 our capabilities during these premium thinking periods. 1124 01:07:41,476 --> 01:07:45,375 Looking back now, sarah reflected, I can see how 1125 01:07:45,434 --> 01:07:48,404 understanding this balance fundamentally changed my 1126 01:07:48,464 --> 01:07:49,969 relationship with technology. 1127 01:07:49,969 --> 01:07:55,739 Instead of letting AI tools add to my stress, I learned to use 1128 01:07:55,778 --> 01:07:57,969 them intentionally to protect my energy. 1129 01:07:57,969 --> 01:08:02,219 I had better focus for deep work, real presence with my 1130 01:08:02,319 --> 01:08:04,002 family and proper rest. 1131 01:08:04,002 --> 01:08:06,273 I wasn't just busy anymore. 1132 01:08:06,273 --> 01:08:09,701 I was growing and actually enjoying my life. 1133 01:08:09,701 --> 01:08:15,457 Understanding this balance is crucial because it reveals 1134 01:08:15,518 --> 01:08:19,244 something profound about happiness in the AI era. 1135 01:08:19,244 --> 01:08:23,239 It's not just about using technology to get more done. 1136 01:08:23,239 --> 01:08:26,894 It's about using it strategically to create the 1137 01:08:27,014 --> 01:08:32,242 right mix of recharge, routine work and meaningful progress 1138 01:08:32,662 --> 01:08:35,786 that leads to lasting satisfaction a meaningful 1139 01:08:35,806 --> 01:08:37,248 progress that leads to lasting satisfaction. 1140 01:08:37,248 --> 01:08:39,033 In the next chapter, you'll discover exactly where you are 1141 01:08:39,052 --> 01:08:42,182 in this balance through the brain state assessment. 1142 01:08:42,182 --> 01:08:44,578 This isn't about judgment. 1143 01:08:44,578 --> 01:08:49,334 It's about understanding your starting point so you can begin 1144 01:08:49,816 --> 01:08:53,637 optimizing your own path to sustained happiness and success 1145 01:08:54,078 --> 01:08:54,920 in the AI era.