1 00:00:00,080 --> 00:00:01,622 Speaker 1: Hello Habit Mechanics . 2 00:00:01,622 --> 00:00:03,025 It's Dr John Finn here. 3 00:00:03,025 --> 00:00:06,514 I hope you are having a fantastic week so far. 4 00:00:06,514 --> 00:00:11,528 I want to begin by saying thank you so much for supporting the 5 00:00:11,628 --> 00:00:16,725 launch of Train your Brain for the AI revolution, the proven 6 00:00:17,225 --> 00:00:19,751 four-step system to become irreplaceable. 7 00:00:19,751 --> 00:00:24,205 No tech skills required, because we just hit number one 8 00:00:24,486 --> 00:00:29,103 in the UK and the US Amazon charts this weekend, which is a 9 00:00:29,164 --> 00:00:33,481 big achievement, for we are a boutique company highly 10 00:00:33,521 --> 00:00:37,746 specialised, and when you're on Amazon, you are fighting against 11 00:00:37,746 --> 00:00:39,478 some absolute publishing giants . 12 00:00:39,659 --> 00:00:44,491 So the traction for the book has been beyond belief. 13 00:00:44,491 --> 00:00:49,225 Actually, the traction for the book has been, um, beyond belief 14 00:00:49,225 --> 00:00:49,225 . 15 00:00:49,225 --> 00:00:50,890 Actually, people are clearly looking for this type of, these 16 00:00:50,909 --> 00:00:51,792 types of insights and this type of help. 17 00:00:51,792 --> 00:00:54,723 So I know there'll be many of you listening that um got the 18 00:00:54,783 --> 00:00:58,591 book, uh, left reviews, and we really appreciate that. 19 00:00:58,591 --> 00:01:04,370 And if you haven't done that already, please, uh, please do. 20 00:01:04,370 --> 00:01:07,677 Especially if you've got the book, do leave a review. 21 00:01:07,677 --> 00:01:09,400 That's really, really helpful. 22 00:01:10,222 --> 00:01:14,995 So this is the second in a six-part series about train your 23 00:01:14,995 --> 00:01:20,185 brain for the ai revolution and right in front of me now I'm 24 00:01:20,224 --> 00:01:23,350 pleased to say I've got my hands on the hardback copy of the 25 00:01:23,391 --> 00:01:24,953 book and it is beautiful. 26 00:01:24,953 --> 00:01:29,966 It's a beautiful product and in the book. 27 00:01:29,966 --> 00:01:40,222 In fact, on the back of the hardback cover, but also just at 28 00:01:40,222 --> 00:01:41,456 the start of the introduction in this book and the paperback, 29 00:01:41,477 --> 00:01:41,760 there is a map. 30 00:01:41,760 --> 00:01:44,930 There's a really nice map of the book to show you the journey 31 00:01:44,930 --> 00:01:54,561 and, in a way, this is the journey that we're going on in 32 00:01:54,581 --> 00:01:55,141 this podcast series. 33 00:01:55,141 --> 00:01:58,445 So in the first episode of the series, we introduced the big 34 00:01:58,566 --> 00:02:02,852 ideas behind train your brain for the ai revolution. 35 00:02:02,852 --> 00:02:09,063 We talked about brain states, the lighthouse brain, the 36 00:02:09,163 --> 00:02:15,014 different assistants that we've introduced to to help out, 37 00:02:15,114 --> 00:02:18,165 willpower, um and we. 38 00:02:18,165 --> 00:02:22,757 We unpacked the success cycle and actually talked about how 39 00:02:22,896 --> 00:02:25,164 this all fits into you being happy. 40 00:02:25,164 --> 00:02:29,169 For me, happiness is massively misunderstood in the world that 41 00:02:29,210 --> 00:02:35,223 we live in, and Chapter 7 is the happiness equation, something 42 00:02:35,242 --> 00:02:37,644 I've talked about a lot, but I've never put it into a 43 00:02:38,606 --> 00:02:40,231 distinct chapter like that before. 44 00:02:40,231 --> 00:02:44,301 So I hope that was instructive and insightful and it's given 45 00:02:44,342 --> 00:02:48,467 you more confidence about what you need to do to feel good more 46 00:02:48,467 --> 00:02:53,600 often and also to perform at your best more often, because 47 00:02:53,621 --> 00:02:55,067 those two things are intertwined . 48 00:02:56,262 --> 00:03:02,313 So as we look ahead to this episode and the following four, 49 00:03:03,222 --> 00:03:06,771 we're going to talk about in this episode how to measure your 50 00:03:06,771 --> 00:03:10,225 brain states, so brain state measurement. 51 00:03:10,225 --> 00:03:12,250 That's step one of the success cycle. 52 00:03:12,250 --> 00:03:16,183 Step two will be the next episode, where we're going to 53 00:03:16,223 --> 00:03:19,992 talk about planning with the task director, just showing you 54 00:03:20,020 --> 00:03:24,674 how to use the task director system, and then the episode 55 00:03:24,693 --> 00:03:27,323 after that will be step three optimization, with the day 56 00:03:27,342 --> 00:03:27,824 designer. 57 00:03:27,824 --> 00:03:31,977 The episode after that will be step four automation with the 58 00:03:32,016 --> 00:03:36,026 routine engineer, and then the final episode will be sort of a 59 00:03:36,145 --> 00:03:41,200 it's like a bonus step, step five, which is about how you can 60 00:03:41,200 --> 00:03:46,349 use the success cycle to change other people's lives, whether 61 00:03:46,530 --> 00:03:52,747 as a certified ai edge coach or a certified ai leader, or just 62 00:03:52,867 --> 00:03:55,112 using it in your life generally to help other people. 63 00:03:55,112 --> 00:03:59,627 I think that is the success cycle is the most powerful 64 00:04:01,270 --> 00:04:04,828 system we've created because of its simplicity and it pulls 65 00:04:04,867 --> 00:04:07,622 together so many of the other tools that we've created over a 66 00:04:07,662 --> 00:04:08,484 long period of time. 67 00:04:08,484 --> 00:04:14,221 So and we know that this can not only help you, but it can 68 00:04:14,260 --> 00:04:16,326 help the people that you want to help as well whether you want 69 00:04:16,346 --> 00:04:19,244 to do that formally and set up a business doing that, whether 70 00:04:19,264 --> 00:04:22,851 you want to use this to supercharge the business that 71 00:04:22,891 --> 00:04:27,485 you work in or the teams that you're helping, and whether or 72 00:04:27,504 --> 00:04:30,430 whether you just want to use it in a more informal basis. 73 00:04:31,572 --> 00:04:36,449 So let's zoom into step one, brain state management. 74 00:04:36,449 --> 00:04:40,101 So what we're going to cover in this and you can hear, yeah, 75 00:04:40,161 --> 00:04:42,947 I'm looking at the book here, you can hear, hear the page 76 00:04:42,987 --> 00:04:45,211 there we're going to cover. 77 00:04:45,211 --> 00:04:46,274 So there are. 78 00:04:46,274 --> 00:04:51,771 We're going to go from chapter 8 through to chapter 13. 79 00:04:51,771 --> 00:04:59,362 That's what's going to follow me and at a high level, you're 80 00:04:59,382 --> 00:05:05,685 going to learn how to measure your brain state, or brain 81 00:05:05,725 --> 00:05:10,254 states, so you can actually get a tangible score. 82 00:05:10,254 --> 00:05:15,047 Some of you may have done that before, but then, following that 83 00:05:15,047 --> 00:05:18,072 , in chapter nine, we really go deep into. 84 00:05:18,072 --> 00:05:19,834 What do those scores actually mean? 85 00:05:19,834 --> 00:05:47,779 No-transcript. 86 00:05:47,779 --> 00:05:51,192 Optimising them is beneficial for our health, our happiness, 87 00:05:51,254 --> 00:05:55,805 our performance, and I believe genuinely that getting good at 88 00:05:55,846 --> 00:05:59,867 doing that is going to be, if it isn't already, humanity's 89 00:05:59,908 --> 00:06:00,762 number one skill. 90 00:06:01,605 --> 00:06:04,761 There's so much noise out there in the coaching space, in the 91 00:06:04,802 --> 00:06:12,752 self-help space, and it's all very well intended, but it's 92 00:06:12,833 --> 00:06:14,476 often so wide of the mark. 93 00:06:14,476 --> 00:06:17,603 It's just a set of dispersed tactics and it's never, ever 94 00:06:17,783 --> 00:06:21,872 talking about the root cause of all the problems that we've got, 95 00:06:21,872 --> 00:06:22,961 which is our brains. 96 00:06:22,961 --> 00:06:26,928 And if our brains are not working well, life is difficult. 97 00:06:26,928 --> 00:06:28,492 So if we want to do better. 98 00:06:28,492 --> 00:06:30,800 We've got to recognize that our brain is a physiologically 99 00:06:30,821 --> 00:06:36,872 adaptive system and that there's a big difference between 100 00:06:36,951 --> 00:06:41,526 knowing what we need to do to be at our best and actually 101 00:06:41,565 --> 00:06:45,052 habitualizing it, and there is a behavioral bridge, essentially, 102 00:06:45,052 --> 00:06:49,127 which has nine core pieces, which is the nine action factor 103 00:06:49,168 --> 00:06:54,562 model, and then, also in this section, we talk about why in 104 00:06:54,603 --> 00:06:57,490 more, in more detail, why these traditional things that we're 105 00:06:57,529 --> 00:07:02,084 doing don't work, and I share some data, actually in chapter 106 00:07:02,345 --> 00:07:10,475 11 from a study that included over 52,000 people. 107 00:07:11,262 --> 00:07:15,843 It's about cognitive behavioral therapy, and it's frightening 108 00:07:16,305 --> 00:07:19,853 how limited it is in terms of actually helping people. 109 00:07:19,853 --> 00:07:23,148 Yet we have rammed down our throat almost every day that 110 00:07:23,168 --> 00:07:23,910 that is the number one thing we need. 111 00:07:23,910 --> 00:07:24,812 Well, it isn't the data is very clear on that. 112 00:07:24,812 --> 00:07:25,976 Yet we have rammed down our throat almost every day that 113 00:07:25,997 --> 00:07:26,819 that is the number one thing we need. 114 00:07:26,819 --> 00:07:27,100 Well, it isn't. 115 00:07:27,100 --> 00:07:30,524 The data is very clear on that. 116 00:07:30,524 --> 00:07:36,149 Cbt is maybe one part of a nine-part solution, or talking, 117 00:07:36,471 --> 00:07:38,112 which essentially gets our brains working a little bit 118 00:07:38,132 --> 00:07:39,173 better. 119 00:07:40,055 --> 00:07:47,439 So, yeah, and then what I really like is chapter 12 is called 120 00:07:47,579 --> 00:07:52,086 like sports science for your brain, and this is what is so 121 00:07:52,146 --> 00:07:56,264 exciting for me having you know I've come from an elite sports 122 00:07:57,187 --> 00:08:04,411 background and in fact I can't go into any details, but we have 123 00:08:04,411 --> 00:08:09,430 been speaking recently to some of the biggest sports teams in 124 00:08:09,451 --> 00:08:09,872 the world. 125 00:08:09,872 --> 00:08:11,687 They are really interested in what we're doing. 126 00:08:11,687 --> 00:08:15,762 So we're almost we still work in sport, even though we don't 127 00:08:15,822 --> 00:08:24,310 really publicise that too much, because they recognise that of 128 00:08:24,411 --> 00:08:27,064 all the development they've had and of all the physiological 129 00:08:27,125 --> 00:08:30,274 development that's been brought in by sports science into their 130 00:08:30,334 --> 00:08:31,040 organisations. 131 00:08:31,040 --> 00:08:37,052 And if we just take one of the highest profile sports football 132 00:08:37,131 --> 00:08:42,291 or soccer we've seen the physical development of players. 133 00:08:42,291 --> 00:08:47,360 It's night and day today compared to what it used to be 134 00:08:47,379 --> 00:08:48,142 20 years ago. 135 00:08:48,142 --> 00:08:51,330 But they also recognize the psychological development hasn't 136 00:08:51,330 --> 00:08:54,971 caught up and they know psych's important but they don't feel 137 00:08:55,011 --> 00:08:57,600 like they've ever been able to unlock it properly and they see 138 00:08:57,620 --> 00:08:59,822 this as a as the solution for that. 139 00:08:59,822 --> 00:09:08,285 So for me, what AI tools can actually do, just coming outside 140 00:09:08,285 --> 00:09:10,726 of the sports context to for our physical development? 141 00:09:10,726 --> 00:09:36,408 So I get into the details of that in chapter 12 and there's 142 00:09:36,428 --> 00:09:39,106 chapter 13 as well, bringing us back into the success cycle. 143 00:09:39,106 --> 00:09:42,427 So that's what you're going to hear. 144 00:09:42,427 --> 00:09:46,807 So that's what you're going to hear. 145 00:09:46,826 --> 00:09:51,855 I know many people are real champions of this work. 146 00:09:51,855 --> 00:09:57,347 They have a mechanic approach and they're really enjoying. 147 00:09:57,347 --> 00:09:59,399 And you know Tougher Minds more generally. 148 00:09:59,399 --> 00:10:03,210 I've been doing this for over 25 years now. 149 00:10:03,210 --> 00:10:07,812 Tougher Minds has existed for I think, 14 years as a brand. 150 00:10:07,812 --> 00:10:14,802 We've worked with tens of thousands of people and that's 151 00:10:14,841 --> 00:10:16,488 increasing every single day. 152 00:10:16,488 --> 00:10:21,505 So just in the last few weeks, we've got about another thousand 153 00:10:21,505 --> 00:10:23,551 people using our approach. 154 00:10:26,461 --> 00:10:30,751 But it's often not that obvious because the world is so crowded. 155 00:10:30,751 --> 00:10:36,172 But you should be really proud of yourself for using these 156 00:10:36,211 --> 00:10:42,251 approaches and actually you should be trumpeting what you 157 00:10:42,312 --> 00:10:46,230 know, because this is like the Dyson for coaching. 158 00:10:46,230 --> 00:10:52,201 We've completely reinvented how to help ourselves and others 159 00:10:52,302 --> 00:10:56,408 change their behaviour, and that should be at the heart of all 160 00:10:56,447 --> 00:10:57,892 coaching and change programmes. 161 00:10:57,892 --> 00:11:00,889 It's about changing behaviours, which means changing brains 162 00:11:00,948 --> 00:11:05,005 right, and just by reading these books, you know more about this 163 00:11:05,005 --> 00:11:08,802 stuff than 99.9% of people on the planet. 164 00:11:08,802 --> 00:11:15,373 Honestly you do, because I consume this things in this 165 00:11:15,393 --> 00:11:17,764 space all the time and they're just not on the mark. 166 00:11:17,764 --> 00:11:21,477 So you know, don't underestimate, if you're using 167 00:11:21,498 --> 00:11:24,474 these approaches, what you actually know, because it is 168 00:11:25,118 --> 00:11:27,565 different to everything else that's out there. 169 00:11:27,565 --> 00:11:30,753 But again, the key is is to put it into practice so you can 170 00:11:30,799 --> 00:11:31,923 actually get the benefits. 171 00:11:32,748 --> 00:11:34,836 So I really like that idea is this is this is. 172 00:11:34,836 --> 00:11:35,980 It's different. 173 00:11:35,980 --> 00:11:40,129 No one taught us how to do this . 174 00:11:40,129 --> 00:11:45,339 We've created it ourselves um, on the shoulders of giants, for 175 00:11:45,379 --> 00:11:48,129 sure but we've had to put it together piece by piece, 176 00:11:50,028 --> 00:11:52,779 including with people that are listening to this podcast. 177 00:11:52,779 --> 00:11:58,086 So we really appreciate everyone's support in doing that 178 00:11:58,086 --> 00:11:58,086 . 179 00:11:58,086 --> 00:12:01,799 But I just want to give you a bit of a shot in the arm that 180 00:12:01,840 --> 00:12:08,125 you know a lot more, lot more than the most people do, um, so 181 00:12:08,225 --> 00:12:10,729 talk about it, put it into practice, use it to help other 182 00:12:10,769 --> 00:12:14,014 people, because people need this . 183 00:12:14,014 --> 00:12:18,808 They need to get away from those tips, tricks and hacks, 184 00:12:19,710 --> 00:12:24,065 because that all that stuff's just stuck in the stuck in the 185 00:12:24,125 --> 00:12:24,846 knowing phase. 186 00:12:24,846 --> 00:12:27,972 We've got to help people to use the success cycle. 187 00:12:27,972 --> 00:12:33,831 So if you're getting through the book and you're starting to 188 00:12:33,850 --> 00:12:36,885 get your head around the four steps and share it with other 189 00:12:36,905 --> 00:12:39,225 people, so yeah, that's enough from me. 190 00:12:39,225 --> 00:12:42,587 Again, thank you so much for listening. 191 00:12:44,941 --> 00:12:47,541 If you're listening to this over the Easter break, hope you're 192 00:12:47,561 --> 00:12:54,691 having a relaxing time and then we will be back with all the 193 00:12:54,731 --> 00:13:00,075 other episodes in due course, but right now I'm going to show 194 00:13:00,115 --> 00:13:04,197 you, or talk you through, how you can measure your own brain 195 00:13:04,217 --> 00:13:04,460 steps. 196 00:13:04,460 --> 00:13:08,780 Success cycle, step one measurement. 197 00:13:08,780 --> 00:13:14,552 A journey of a thousand miles begins with a single step. 198 00:13:14,552 --> 00:13:20,105 Loud zoo, chapter eight measuring your starting point. 199 00:13:20,105 --> 00:13:26,355 Sarah focused on her phone's battery indicator 15% and 200 00:13:26,394 --> 00:13:27,155 dropping fast. 201 00:13:27,155 --> 00:13:29,648 It's amazing, she told me. 202 00:13:29,648 --> 00:13:34,517 When I started working with the success cycle, I realised 203 00:13:34,596 --> 00:13:38,644 something ironic as an AI era professional, I had 204 00:13:38,683 --> 00:13:43,291 sophisticated tools monitoring everything from my step count to 205 00:13:43,291 --> 00:13:44,231 my sleep quality. 206 00:13:44,231 --> 00:13:48,437 Monitoring everything from my step count to my sleep quality. 207 00:13:48,437 --> 00:13:55,001 I tracked my project deadlines, my team's performance, even my 208 00:13:55,022 --> 00:13:56,404 stock portfolio, but I had no way to measure the one thing 209 00:13:56,424 --> 00:13:58,812 that mattered most my brain's capacity to work effectively 210 00:13:59,212 --> 00:14:00,215 with all these tools. 211 00:14:01,619 --> 00:14:03,423 Think about your own typical workday. 212 00:14:03,423 --> 00:14:07,311 Do you start with good intentions but get derailed by 213 00:14:07,390 --> 00:14:08,634 constant interruptions? 214 00:14:08,634 --> 00:14:13,549 Find yourself handling endless small tasks instead of doing 215 00:14:13,690 --> 00:14:18,044 your most important work, end each day feeling you've been 216 00:14:18,105 --> 00:14:21,793 busy but unsure if you've accomplished anything meaningful 217 00:14:21,793 --> 00:14:21,793 . 218 00:14:21,793 --> 00:14:25,528 These aren't just productivity challenges. 219 00:14:25,528 --> 00:14:29,024 They are signs that your brain states need attention. 220 00:14:29,024 --> 00:14:33,841 Your brain operates in three different states throughout the 221 00:14:33,880 --> 00:14:34,121 day. 222 00:14:34,121 --> 00:14:39,196 Sometimes it needs to shine at full power for premium thinking 223 00:14:39,235 --> 00:14:39,476 work. 224 00:14:39,476 --> 00:14:45,071 Other times it needs to operate at medium power for routine 225 00:14:45,130 --> 00:14:45,572 tasks. 226 00:14:45,572 --> 00:14:51,071 And, crucially, it needs proper recharge states to maintain its 227 00:14:51,071 --> 00:14:51,673 capacity. 228 00:14:51,673 --> 00:14:54,778 Without understanding these brain states. 229 00:14:54,778 --> 00:14:59,230 You might be trying to do strategic work when your brain 230 00:14:59,551 --> 00:15:04,024 is in a recharge state or wasting your peak thinking hours 231 00:15:04,024 --> 00:15:07,431 on routine tasks that AI could handle. 232 00:15:07,431 --> 00:15:12,687 Even worse, you might be unknowingly doing things that 233 00:15:12,726 --> 00:15:16,053 deplete your brain's power just when you need it most. 234 00:15:16,053 --> 00:15:20,384 That's why the first step in the success cycle is measuring 235 00:15:20,645 --> 00:15:25,371 your brain states using a proven habit mechanic tool called the 236 00:15:25,451 --> 00:15:29,445 Human AI Readiness Brain State Assessment. 237 00:15:29,445 --> 00:15:34,128 Through our work with thousands of professionals, we've refined 238 00:15:34,128 --> 00:15:38,946 this assessment to reveal exactly how well your brain is 239 00:15:39,005 --> 00:15:42,072 operating in our AI augmented world. 240 00:15:42,072 --> 00:15:46,809 The Human AI Readiness Brain State Assessment. 241 00:15:48,120 --> 00:15:52,024 Take a moment to rate yourself honestly on each statement below 242 00:15:52,024 --> 00:15:52,024 . 243 00:15:52,024 --> 00:15:57,807 You'll score from one to 10, where one means never and 10 244 00:15:58,067 --> 00:15:58,649 means always. 245 00:15:58,649 --> 00:16:03,250 Think of this like checking your lighthouses various systems 246 00:16:03,250 --> 00:16:03,250 . 247 00:16:03,250 --> 00:16:07,967 Each statement reveals something important about your 248 00:16:08,028 --> 00:16:09,671 brain's current functioning. 249 00:16:09,671 --> 00:16:11,313 Statement 1. 250 00:16:11,313 --> 00:16:16,288 I find myself responding to urgent issues instead of having 251 00:16:16,328 --> 00:16:18,273 a plan or sticking to my plan. 252 00:16:18,273 --> 00:16:22,571 Remember 1 means never and 10 means always. 253 00:16:22,571 --> 00:16:24,865 You're probably somewhere in between. 254 00:16:24,865 --> 00:16:26,530 Write down your score. 255 00:16:26,530 --> 00:16:27,841 Statement 2. 256 00:16:27,841 --> 00:16:33,032 I get interrupted by others emails, phone and my own 257 00:16:33,091 --> 00:16:37,308 self-doubt or negative self-talk and it takes me longer to 258 00:16:37,369 --> 00:16:38,192 complete my work. 259 00:16:38,192 --> 00:16:43,611 Again, remember One means never and ten means always. 260 00:16:43,611 --> 00:16:45,984 You're probably somewhere in between. 261 00:16:45,984 --> 00:16:47,648 Write down your score. 262 00:16:48,711 --> 00:16:49,432 Statement 3. 263 00:16:49,432 --> 00:16:54,470 I sleep poorly and it takes longer to complete my work to a 264 00:16:54,529 --> 00:16:55,192 high standard. 265 00:16:55,192 --> 00:16:57,205 Statement 4. 266 00:16:57,205 --> 00:17:01,808 I waste time doubting my decisions, second-guessing 267 00:17:01,849 --> 00:17:03,832 myself and beating myself up. 268 00:17:03,832 --> 00:17:05,663 Statement 5. 269 00:17:05,663 --> 00:17:09,262 My mind feels foggy and it slows down my work. 270 00:17:09,262 --> 00:17:16,173 Statement six I put off important tasks even though I 271 00:17:16,253 --> 00:17:17,180 know they need doing. 272 00:17:17,180 --> 00:17:21,765 Statement seven I feel overwhelmed and I make mistakes 273 00:17:21,806 --> 00:17:22,926 that take time to fix. 274 00:17:22,926 --> 00:17:24,588 Statement 8. 275 00:17:24,588 --> 00:17:41,096 Statement 9. 276 00:17:41,096 --> 00:17:41,421 Statement 10. 277 00:17:41,421 --> 00:17:41,701 Statement 10. 278 00:17:41,701 --> 00:17:45,352 My mind jumps between tasks instead of focusing on one thing 279 00:17:45,352 --> 00:17:45,352 . 280 00:17:45,352 --> 00:17:47,201 Statement 11. 281 00:17:47,201 --> 00:17:51,432 I get distracted, including by my own self-doubt and negative 282 00:17:51,471 --> 00:17:52,012 self-talk. 283 00:17:52,012 --> 00:17:54,142 Statement 12. 284 00:17:54,142 --> 00:17:58,372 I feel like I could achieve more if I felt more confident 285 00:17:58,511 --> 00:17:59,233 and focused. 286 00:17:59,233 --> 00:18:01,383 Statement 13. 287 00:18:01,383 --> 00:18:05,071 I waste time because I'm not thinking clearly. 288 00:18:05,071 --> 00:18:06,655 Statement 14. 289 00:18:06,655 --> 00:18:11,106 My diet choices leave me feeling sluggish and it takes me 290 00:18:11,106 --> 00:18:12,529 longer to complete my work. 291 00:18:12,529 --> 00:18:14,674 Statement 15. 292 00:18:14,674 --> 00:18:20,586 Lack of regular exercise, for example, 10,000 plus steps, and 293 00:18:20,645 --> 00:18:24,550 elevated heart rate reduces my mental energy and focus. 294 00:18:24,550 --> 00:18:27,234 Now write down your total score . 295 00:18:27,234 --> 00:18:33,689 Please note you can access a digital version of this 296 00:18:33,750 --> 00:18:35,239 self-assessment, which auto-calculates your score at. 297 00:18:35,940 --> 00:18:37,601 Your score isn't just another metric. 298 00:18:37,601 --> 00:18:40,981 It's the foundation for your entire transformation through 299 00:18:41,001 --> 00:18:42,402 the success cycle. 300 00:18:42,402 --> 00:18:44,722 Your score isn't just another metric. 301 00:18:44,722 --> 00:18:48,904 It's the foundation for your entire transformation through 302 00:18:48,924 --> 00:18:49,944 the success cycle. 303 00:18:49,944 --> 00:18:54,366 Think of it like running a diagnostic scan on your most 304 00:18:54,467 --> 00:18:56,067 valuable professional asset. 305 00:18:56,067 --> 00:19:00,749 Your score reveals exactly what your task director, day 306 00:19:00,769 --> 00:19:04,769 designer and routine engineer need to know to help you 307 00:19:04,869 --> 00:19:06,191 optimise your performance. 308 00:19:06,191 --> 00:19:09,771 Getting that initial score was eye-opening. 309 00:19:09,771 --> 00:19:13,173 Sarah remembered it wasn't about judgement. 310 00:19:13,173 --> 00:19:16,933 It was about finally understanding what I was dealing 311 00:19:16,933 --> 00:19:17,134 with. 312 00:19:17,134 --> 00:19:22,016 Once I had that measurement, my specialist team could help me 313 00:19:22,056 --> 00:19:23,717 create real change. 314 00:19:23,717 --> 00:19:28,518 Even better, when colleagues saw my transformation, they 315 00:19:28,557 --> 00:19:29,098 asked for help. 316 00:19:29,098 --> 00:19:33,912 Walking them through the brain state assessment helped me 317 00:19:33,932 --> 00:19:38,250 realise how clearly I could now explain these concepts to others 318 00:19:38,250 --> 00:19:38,250 . 319 00:19:38,250 --> 00:19:42,907 In the next chapter, you'll discover exactly what your score 320 00:19:42,907 --> 00:19:47,010 means and how it maps to specific opportunities for 321 00:19:47,079 --> 00:19:47,801 transformation. 322 00:19:47,801 --> 00:19:52,392 You'll learn how to create the kind of results you've seen in 323 00:19:52,471 --> 00:19:56,549 Sarah's story consistently finishing important work by 324 00:19:56,589 --> 00:20:00,623 early afternoon, having energy for family and personal growth 325 00:20:01,104 --> 00:20:04,009 and thriving in our AI augmented world. 326 00:20:04,009 --> 00:20:08,189 Your Brain State Score isn't just a number. 327 00:20:08,189 --> 00:20:12,703 It reveals specific patterns that will show you exactly where 328 00:20:12,703 --> 00:20:14,710 to focus your transformation effort. 329 00:20:15,380 --> 00:20:17,887 Chapter 9 Understanding your Score. 330 00:20:17,887 --> 00:20:23,708 Success Cycle Location Step 1 Progress 40% complete. 331 00:20:23,708 --> 00:20:28,454 Sarah sat in front of her laptop staring at her score of 332 00:20:28,515 --> 00:20:29,056 95. 333 00:20:29,056 --> 00:20:33,269 I felt two things simultaneously, she told me 334 00:20:33,329 --> 00:20:33,631 later. 335 00:20:33,631 --> 00:20:37,624 First relief, finally understanding why I was 336 00:20:37,683 --> 00:20:41,092 struggling wasn't just about willpower or better time 337 00:20:41,132 --> 00:20:41,613 management. 338 00:20:41,613 --> 00:20:46,481 But then came the crucial question what could I actually 339 00:20:46,541 --> 00:20:47,222 do about it? 340 00:20:47,222 --> 00:20:53,775 Your brain state profile score reveals something fundamental 341 00:20:54,154 --> 00:20:56,680 about how your brain is currently performing. 342 00:20:56,680 --> 00:21:01,050 Through our work with thousands of professionals, we've 343 00:21:01,070 --> 00:21:05,699 discovered that scores typically cluster into three distinct 344 00:21:05,858 --> 00:21:06,460 profiles. 345 00:21:06,460 --> 00:21:09,252 Let me walk you through each profile. 346 00:21:09,252 --> 00:21:17,905 Through each profile. 347 00:21:17,925 --> 00:21:19,628 First, if your score is between 91 and 150, you have what we 348 00:21:19,648 --> 00:21:20,190 call a cross-to-bear profile. 349 00:21:20,190 --> 00:21:23,817 Like Sarah, you're probably losing four to five hours of 350 00:21:23,957 --> 00:21:25,806 premium thinking time each day. 351 00:21:25,806 --> 00:21:29,289 This isn't just about feeling tired or unfocused. 352 00:21:29,289 --> 00:21:35,077 It's about your brain operating far below its natural capacity 353 00:21:35,459 --> 00:21:36,701 for extended periods. 354 00:21:36,701 --> 00:21:41,233 If you have this profile, you're likely experiencing 355 00:21:41,615 --> 00:21:46,050 significant mental fatigue that makes complex thinking difficult 356 00:21:46,050 --> 00:21:46,050 . 357 00:21:46,050 --> 00:21:51,547 You may feel a constant sense of being overwhelmed, even by 358 00:21:51,607 --> 00:21:52,509 routine tasks. 359 00:21:52,509 --> 00:21:56,709 You might have difficulty prioritising and making clear 360 00:21:56,749 --> 00:21:57,250 decisions. 361 00:21:57,250 --> 00:22:02,205 Poor quality sleep leaves you starting each day already 362 00:22:02,266 --> 00:22:06,315 depleted and you may be struggling to create more value 363 00:22:06,715 --> 00:22:10,586 in your work than AI could because your brain is operating 364 00:22:11,007 --> 00:22:12,468 far below its capacity. 365 00:22:12,468 --> 00:22:18,932 Second, if your score is between 61 and 90, you have what 366 00:22:18,932 --> 00:22:21,494 we call a jagged jewel profile. 367 00:22:21,494 --> 00:22:25,218 Think of this as operating at partial capacity. 368 00:22:25,218 --> 00:22:29,800 You're likely losing two to four hours of premium thinking 369 00:22:29,842 --> 00:22:30,701 time each day. 370 00:22:35,204 --> 00:22:36,347 Your brain shows moments of brilliance, but maintaining 371 00:22:36,367 --> 00:22:38,554 consistent high performance remains challenging. 372 00:22:38,554 --> 00:22:43,407 With this profile, you typically experience periods of 373 00:22:43,488 --> 00:22:47,298 clear thinking mixed with unexpected mental fatigue. 374 00:22:47,298 --> 00:22:51,549 You might have good performance on some days, but difficulty 375 00:22:51,590 --> 00:22:53,115 maintaining it consistently. 376 00:22:53,115 --> 00:22:58,875 Your sleep patterns likely vary in quality, affecting your next 377 00:22:58,875 --> 00:22:59,636 day capacity. 378 00:22:59,636 --> 00:23:03,490 While you're successfully handling routine work, you may 379 00:23:03,570 --> 00:23:06,017 struggle with more complex challenges. 380 00:23:06,017 --> 00:23:11,354 You're creating solid value in your work, but not yet reaching 381 00:23:11,554 --> 00:23:12,696 your full potential. 382 00:23:14,085 --> 00:23:19,875 Third, if your score is between 15 and 60, you have what we call 383 00:23:19,875 --> 00:23:21,817 an arrowhead profile. 384 00:23:21,817 --> 00:23:26,913 This profile indicates you've established good foundations but 385 00:23:26,913 --> 00:23:28,737 still have untapped potential. 386 00:23:28,737 --> 00:23:33,513 You're probably losing 1-3 hours of premium thinking time 387 00:23:33,574 --> 00:23:33,875 daily. 388 00:23:33,875 --> 00:23:37,874 More importantly, you have opportunities to enhance your 389 00:23:37,913 --> 00:23:38,876 performance further. 390 00:23:38,876 --> 00:23:44,173 This profile typically shows generally good mental clarity, 391 00:23:44,513 --> 00:23:45,778 with room for improvement. 392 00:23:45,778 --> 00:23:50,832 You have the ability to handle complex work, but not always at 393 00:23:50,893 --> 00:23:51,835 peak efficiency. 394 00:23:51,835 --> 00:23:55,826 Your sleep patterns are mostly reliable, with occasional 395 00:23:55,865 --> 00:23:56,507 disruptions. 396 00:23:56,507 --> 00:24:01,576 You're creating good value in your work, with potential to 397 00:24:01,636 --> 00:24:05,892 achieve even more, and while you're having success with some 398 00:24:05,991 --> 00:24:10,486 premium thinking tasks, you're probably not yet maximising your 399 00:24:10,486 --> 00:24:11,229 capabilities. 400 00:24:12,173 --> 00:24:15,786 Understanding your profile is crucial because it reveals 401 00:24:15,886 --> 00:24:18,172 exactly where to focus your efforts. 402 00:24:18,172 --> 00:24:24,346 Sarah discovered this firsthand Once I understood what my score 403 00:24:24,346 --> 00:24:24,748 meant. 404 00:24:24,748 --> 00:24:29,076 I could start making specific changes that actually worked, 405 00:24:30,077 --> 00:24:32,614 instead of just trying random productivity tricks. 406 00:24:32,614 --> 00:24:36,808 I could focus on a systematic approach to improving my 407 00:24:36,848 --> 00:24:37,411 performance. 408 00:24:37,411 --> 00:24:42,765 But what really fascinated me, sarah added, was discovering 409 00:24:43,307 --> 00:24:45,512 that these patterns weren't random at all. 410 00:24:45,512 --> 00:24:49,384 They were signs of how my brain was actually functioning 411 00:24:49,586 --> 00:24:53,015 throughout the day, sometimes operating at full power, 412 00:24:53,664 --> 00:24:57,489 sometimes running on reserve energy and sometimes desperately 413 00:24:57,489 --> 00:24:58,854 needing recharge time. 414 00:24:58,854 --> 00:25:01,772 This was the key that unlocked everything else. 415 00:25:01,772 --> 00:25:07,511 Understanding these profiles transforms your own performance 416 00:25:08,305 --> 00:25:12,365 and, if you choose, offers a powerful framework for helping 417 00:25:12,446 --> 00:25:15,275 others thrive in the AI era. 418 00:25:15,275 --> 00:25:21,234 Whether you're interested in formal coaching, already seen as 419 00:25:21,234 --> 00:25:25,912 a mentor in your organisation, or simply want to help your team 420 00:25:25,912 --> 00:25:30,606 adapt to AI, these insights give you the foundations for 421 00:25:30,667 --> 00:25:32,489 guiding others towards success. 422 00:25:32,489 --> 00:25:33,650 Insights give you the foundations for guiding others 423 00:25:33,670 --> 00:25:33,971 towards success. 424 00:25:33,971 --> 00:25:36,853 To help you improve your own score, let's explore the 425 00:25:36,913 --> 00:25:39,935 brainpower modes that underpin it in more detail. 426 00:25:40,476 --> 00:25:41,136 Chapter 10. 427 00:25:41,136 --> 00:25:46,000 Optimising your brain states for the AI era. 428 00:25:46,000 --> 00:25:53,747 Success cycle location Step 1. 429 00:25:53,747 --> 00:25:54,628 Progress 75% complete. 430 00:25:54,650 --> 00:25:57,036 Sarah reflected on what she'd learned about her lighthouse 431 00:25:57,096 --> 00:25:57,376 brain. 432 00:25:57,376 --> 00:26:02,714 She understood how hue and willpower work together and how 433 00:26:02,755 --> 00:26:06,711 her brain's battery system needed proper charging, but 434 00:26:06,790 --> 00:26:09,877 something still wasn't clicking in her daily performance. 435 00:26:09,877 --> 00:26:14,173 I understand that my battery needs charging. 436 00:26:14,173 --> 00:26:16,726 She told me during one of our sessions. 437 00:26:16,726 --> 00:26:21,615 But how do I know what kind of work to do at what time of day 438 00:26:22,396 --> 00:26:25,750 and how do I make the most of my energy once I have it? 439 00:26:25,750 --> 00:26:30,984 Earlier, we explored how your brain, like a solar-powered 440 00:26:31,085 --> 00:26:34,576 lighthouse, operates on three distinct power modes. 441 00:26:34,576 --> 00:26:38,994 Now let's dive deeper into how understanding and optimising 442 00:26:39,055 --> 00:26:43,494 these modes transforms your ability to create value in the 443 00:26:43,615 --> 00:26:44,136 AI era. 444 00:26:45,306 --> 00:26:49,076 Remember, your brain cycles through three states. 445 00:26:49,076 --> 00:26:51,913 First, your recharge brain state. 446 00:26:51,913 --> 00:26:56,026 This is when your brain needs essential recovery and 447 00:26:56,066 --> 00:26:56,607 maintenance. 448 00:26:56,607 --> 00:27:00,356 Second, your medium charge brain state. 449 00:27:00,356 --> 00:27:04,866 This is when your brain handles routine tasks efficiently. 450 00:27:04,866 --> 00:27:08,531 Third, your high charge brain state. 451 00:27:08,531 --> 00:27:12,396 This is when your brain performs its most sophisticated 452 00:27:12,436 --> 00:27:12,857 thinking. 453 00:27:12,857 --> 00:27:17,752 Understanding how these states work and how to optimise them 454 00:27:17,972 --> 00:27:21,523 using the success cycle transforms your ability to 455 00:27:21,564 --> 00:27:23,708 create value in the AI era. 456 00:27:23,708 --> 00:27:26,472 Let's explore each state in detail. 457 00:27:26,472 --> 00:27:30,779 Recharge brain state the recovery mode. 458 00:27:30,779 --> 00:27:35,076 This is your brain's essential maintenance mode, like powering 459 00:27:35,125 --> 00:27:38,796 down the lighthouse in the daytime, just as the lighthouse 460 00:27:39,037 --> 00:27:42,145 uses this time to recharge its solar batteries. 461 00:27:42,626 --> 00:27:47,016 Your brain needs dedicated recovery periods and these work 462 00:27:47,156 --> 00:27:48,239 in two distinct ways. 463 00:27:48,239 --> 00:27:52,792 First, there's deep recharge through quality sleep, your 464 00:27:52,833 --> 00:27:56,428 brain's fundamental restoration period, like a lighthouse 465 00:27:56,528 --> 00:27:59,016 running on minimal power during daylight hours. 466 00:27:59,016 --> 00:28:02,855 Your brain needs high quality sleep to fully restore its 467 00:28:02,875 --> 00:28:03,355 systems. 468 00:28:03,355 --> 00:28:07,392 When Sarah first started tracking her sleep, she 469 00:28:07,432 --> 00:28:11,378 discovered she was only getting six fragmented hours. 470 00:28:11,378 --> 00:28:14,273 No wonder her battery kept running low. 471 00:28:14,273 --> 00:28:19,134 Second, there's light recharge through strategic recovery 472 00:28:19,193 --> 00:28:20,478 periods throughout the day. 473 00:28:20,478 --> 00:28:25,915 These moments allow your brain to reset and prepare for peak 474 00:28:26,016 --> 00:28:26,597 performance. 475 00:28:26,597 --> 00:28:31,612 Sarah learned to take short walks between intensive tasks 476 00:28:31,772 --> 00:28:36,390 and practice focused reflection in the evening to process the 477 00:28:36,450 --> 00:28:38,075 day's stress before bed. 478 00:28:38,744 --> 00:28:42,213 Medium Charge Brain State the Routine Task Mode. 479 00:28:42,213 --> 00:28:47,192 This is your steady state operating mode, perfect for 480 00:28:47,231 --> 00:28:51,407 routine tasks that need consistent but not maximum power 481 00:28:51,407 --> 00:28:51,407 . 482 00:28:51,407 --> 00:28:56,508 Think regular meetings, basic communications and standard 483 00:28:56,667 --> 00:28:57,632 administrative work. 484 00:28:57,632 --> 00:29:00,933 Sarah discovered something crucial about this mode. 485 00:29:00,933 --> 00:29:05,690 The success cycle helped me identify exactly which tasks 486 00:29:05,769 --> 00:29:06,311 belong here. 487 00:29:06,311 --> 00:29:11,276 More importantly, it showed me how to use AI tools 488 00:29:11,724 --> 00:29:15,957 strategically during medium charge periods, freeing up my 489 00:29:16,085 --> 00:29:19,731 limited high charge time for truly valuable work. 490 00:29:19,731 --> 00:29:23,098 High charge state the performance mode. 491 00:29:23,098 --> 00:29:27,531 This is your brain's premium power setting and it's what 492 00:29:27,612 --> 00:29:31,239 makes humans irreplaceable in the AI era. 493 00:29:37,184 --> 00:29:38,729 Irreplaceable in the AI era Like the lighthouse beam at its 494 00:29:38,749 --> 00:29:39,109 brightest. 495 00:29:39,109 --> 00:29:40,432 This state enables the kind of sophisticated thinking that AI 496 00:29:40,472 --> 00:29:44,983 tools struggle to replicate Solving novel problems, making 497 00:29:45,084 --> 00:29:49,814 nuanced strategic decisions and creating innovative solutions 498 00:29:50,154 --> 00:29:53,105 that go beyond existing patterns innovative solutions that go 499 00:29:53,125 --> 00:29:53,685 beyond existing patterns. 500 00:29:53,685 --> 00:29:57,349 But just as a solar-powered lighthouse can't maintain its 501 00:29:57,430 --> 00:30:02,115 brightest beam continuously, you can only sustain this state for 502 00:30:02,115 --> 00:30:07,400 limited periods, typically 4-5 hours per day when you are 503 00:30:07,519 --> 00:30:09,121 optimising your recharge time. 504 00:30:09,121 --> 00:30:18,348 Here's what makes this capacity even more powerful in the AI 505 00:30:18,368 --> 00:30:18,429 era. 506 00:30:18,449 --> 00:30:19,992 While AI tools can't replace your premium cognitive abilities 507 00:30:19,992 --> 00:30:22,458 , they can significantly enhance them in two ways. 508 00:30:22,458 --> 00:30:28,174 First, ai tools can handle supporting tasks that would 509 00:30:28,295 --> 00:30:32,509 normally drain your mental energy, allowing you to focus 510 00:30:32,568 --> 00:30:36,967 your high-charge state purely on the kind of thinking that 511 00:30:37,007 --> 00:30:38,490 creates unique value. 512 00:30:38,490 --> 00:30:43,219 Consider how Sarah used this in her strategic planning work. 513 00:30:43,219 --> 00:30:47,769 Instead of spending her precious high-charge hours 514 00:30:48,210 --> 00:30:52,174 gathering data, formatting reports and organising meeting 515 00:30:52,255 --> 00:30:56,820 notes, she let AI tools handle these medium-charge tasks. 516 00:30:56,820 --> 00:31:01,123 This meant she could dedicate her full premium thinking 517 00:31:01,163 --> 00:31:06,231 capacity to what truly mattered identifying emerging patterns in 518 00:31:06,231 --> 00:31:10,384 customer behaviour, developing innovative service approaches 519 00:31:11,166 --> 00:31:15,266 and making nuanced strategic decisions that AI couldn't 520 00:31:15,306 --> 00:31:15,827 replicate. 521 00:31:15,827 --> 00:31:21,413 Second, ai tools can help you achieve aspects of premium 522 00:31:21,473 --> 00:31:25,931 cognitive work even when you're not quite at peak charge levels. 523 00:31:25,931 --> 00:31:30,353 When Sarah needed to develop a complex proposal for a new 524 00:31:30,413 --> 00:31:35,585 project but wasn't quite in high charge mode, she used AI to 525 00:31:35,625 --> 00:31:39,837 help structure her thinking, generating initial outlines, 526 00:31:40,619 --> 00:31:44,890 finding relevant research and handling basic writing tasks. 527 00:31:44,890 --> 00:31:50,038 This allowed her to focus her remaining mental energy on the 528 00:31:50,105 --> 00:31:54,181 sophisticated aspects of the work developing unique insights, 529 00:31:54,181 --> 00:31:59,212 crafting innovative solutions and making strategic decisions. 530 00:31:59,212 --> 00:32:04,288 Through this partnership with AI, she could effectively extend 531 00:32:04,288 --> 00:32:09,078 her capacity for sophisticated thinking from four to five hours 532 00:32:09,078 --> 00:32:11,829 to five to six plus hours per day. 533 00:32:13,031 --> 00:32:16,037 This insight transformed my entire approach to work. 534 00:32:16,037 --> 00:32:21,452 Sarah explained Instead of trying to do deep strategic work 535 00:32:21,452 --> 00:32:25,607 when my brain was in medium charge mode or wasting high 536 00:32:25,647 --> 00:32:30,411 charge time on routine tasks, I started matching my activities 537 00:32:30,952 --> 00:32:31,895 to my energy levels. 538 00:32:31,895 --> 00:32:38,445 I began using AI to handle more medium-charge tasks, which 539 00:32:38,586 --> 00:32:42,977 freed up my premium thinking time for truly high-value work. 540 00:32:42,977 --> 00:32:48,194 This awareness becomes crucial because most people make a 541 00:32:48,275 --> 00:32:49,417 fundamental mistake. 542 00:32:49,417 --> 00:32:53,699 They attempt to perform high-charge work while their 543 00:32:53,740 --> 00:32:58,672 brain is in medium charge mode or, worse, desperately needing 544 00:32:59,051 --> 00:32:59,613 recharge. 545 00:32:59,613 --> 00:33:03,567 It's like trying to run a lighthouse's brightest beam 546 00:33:03,626 --> 00:33:05,912 setting when the power supply is low. 547 00:33:05,912 --> 00:33:09,807 You'll either fail or damage the system by trying. 548 00:33:10,509 --> 00:33:13,396 The difference between struggling and thriving in the 549 00:33:13,637 --> 00:33:17,592 AI era comes down to how well you manage these power modes. 550 00:33:17,592 --> 00:33:22,486 Those who ignore their brain states, force themselves to work 551 00:33:22,486 --> 00:33:26,233 against natural energy patterns and try to do everything at 552 00:33:26,433 --> 00:33:28,438 once will eventually burn out. 553 00:33:28,438 --> 00:33:33,636 Meanwhile, those who understand and respect their brain states, 554 00:33:33,636 --> 00:33:38,208 match their tasks to appropriate energy levels and 555 00:33:38,328 --> 00:33:40,692 use AI tools strategically, will thrive. 556 00:33:40,692 --> 00:33:45,226 But here's what makes this truly exciting Once you 557 00:33:45,286 --> 00:33:49,211 understand these states, you can create extraordinary value 558 00:33:49,672 --> 00:33:51,694 while actually working fewer hours. 559 00:33:51,694 --> 00:33:57,288 The key is learning three things First, how to protect and 560 00:33:57,288 --> 00:34:02,637 maximise your high-charge hours , which can include using AI to 561 00:34:02,798 --> 00:34:04,450 augment your high-charge thinking. 562 00:34:04,450 --> 00:34:09,755 Second, use AI efficiently during medium-charge periods. 563 00:34:09,755 --> 00:34:14,134 And third, ensure proper recharge time. 564 00:34:14,134 --> 00:34:17,706 If you're curious about the deeper science behind these 565 00:34:17,748 --> 00:34:22,085 brain states, you'll find more details in Appendix B, where I 566 00:34:22,146 --> 00:34:26,126 unpack the central role of activation levels and how they 567 00:34:26,266 --> 00:34:29,690 underpin your physical and mental energy levels. 568 00:34:29,690 --> 00:34:34,992 Congratulations You've now completed step one of the 569 00:34:35,032 --> 00:34:35,875 success cycle. 570 00:34:35,875 --> 00:34:40,675 Whether you're working to improve a cross to bear, refine 571 00:34:40,795 --> 00:34:45,710 a jagged jewel or enhance an arrowhead profile, you now have 572 00:34:45,751 --> 00:34:48,159 a clear understanding of your starting point. 573 00:34:48,721 --> 00:34:52,132 But before we move forward, we need to understand something 574 00:34:52,172 --> 00:35:07,074 crucial why traditional approaches to helping people to 575 00:35:07,094 --> 00:35:08,360 be their best, or what we call improving brain state 576 00:35:08,380 --> 00:35:09,264 performance, are failing in the AI era. 577 00:35:09,264 --> 00:35:16,047 The traditional methods simply aren't equipped to help people 578 00:35:16,067 --> 00:35:17,807 optimise their brain state, regardless of their current 579 00:35:17,847 --> 00:35:18,007 profile. 580 00:35:18,007 --> 00:35:19,849 More importantly, you'll discover how the success cycle 581 00:35:19,869 --> 00:35:23,132 offers a fundamentally different solution Chapter 11. 582 00:35:23,132 --> 00:35:26,054 Why traditional solutions fail. 583 00:35:26,054 --> 00:35:27,193 In the AI era. 584 00:35:28,474 --> 00:35:31,436 Brain state optimisation isn't a new challenge. 585 00:35:31,436 --> 00:35:36,501 Even before AI entered our workplaces, professionals 586 00:35:36,581 --> 00:35:38,342 struggled to perform at their best. 587 00:35:38,342 --> 00:35:43,989 Traditional approaches to improving human performance, 588 00:35:44,010 --> 00:35:46,235 from cognitive behavioural therapy to wellness programmes, 589 00:35:46,925 --> 00:35:51,097 have consistently fallen short of delivering lasting results. 590 00:35:51,097 --> 00:35:56,286 These traditional approaches are even less suitable for our 591 00:35:56,847 --> 00:36:00,994 AI augmented world, where optimising brain states becomes 592 00:36:01,074 --> 00:36:02,998 more crucial, yet more complex. 593 00:36:02,998 --> 00:36:06,849 Sarah's experience illustrates this perfectly. 594 00:36:06,849 --> 00:36:11,456 Not only was she dealing with the usual challenges of 595 00:36:11,516 --> 00:36:16,369 maintaining peak performance, but three new AI systems were 596 00:36:16,429 --> 00:36:19,657 placing extra demands on her lighthouse brain. 597 00:36:19,657 --> 00:36:23,666 Her brain states were constantly disrupted by 598 00:36:23,768 --> 00:36:25,110 switching between tools. 599 00:36:25,110 --> 00:36:29,798 Despite working longer hours, she felt less productive. 600 00:36:29,798 --> 00:36:34,456 Despite having AI assistance, she felt more overwhelmed. 601 00:36:34,456 --> 00:36:39,356 This reveals an impending crisis that most organisations 602 00:36:39,697 --> 00:36:40,802 haven't recognised yet. 603 00:36:41,744 --> 00:36:45,311 While billions are now being invested in AI tools and 604 00:36:45,351 --> 00:36:48,885 training, three crucial challenges are being overlooked. 605 00:36:48,885 --> 00:36:54,842 One how to optimise our basic basic brain states something we 606 00:36:54,902 --> 00:37:02,036 struggled with even before AI to how to prevent AI tools from 607 00:37:02,115 --> 00:37:05,425 making this optimization even more difficult. 608 00:37:05,425 --> 00:37:11,969 Three how to help people use these tools to make optimization 609 00:37:11,969 --> 00:37:12,686 easier. 610 00:37:12,686 --> 00:37:15,938 The traditional approach problem. 611 00:37:15,938 --> 00:37:20,278 Those who do recognise this challenge often assume we must 612 00:37:20,318 --> 00:37:21,481 have proven solutions. 613 00:37:21,481 --> 00:37:26,818 After all, modern medicine can fix most ailments with reliable 614 00:37:26,858 --> 00:37:28,862 treatments and predictable outcomes. 615 00:37:28,862 --> 00:37:33,938 Break your arm, medical experts can repair it with proven 616 00:37:34,018 --> 00:37:37,896 protocols, but when it comes to getting your lighthouse brain 617 00:37:38,077 --> 00:37:42,496 operating at full power, improving focus, managing stress 618 00:37:42,496 --> 00:37:46,369 , enhancing overall mental performance, the standard 619 00:37:46,409 --> 00:37:49,376 approaches are falling significantly short. 620 00:37:50,518 --> 00:37:54,690 Let's examine why by looking at what's considered the gold 621 00:37:54,809 --> 00:37:59,742 standard evidence-based approach Cognitive Behavioural Therapy, 622 00:38:00,224 --> 00:38:00,806 cbt. 623 00:38:00,806 --> 00:38:06,340 Most modern coaching, training and therapy approaches mirror 624 00:38:06,380 --> 00:38:10,650 CBT's principles and CBT has been extensively researched. 625 00:38:10,650 --> 00:38:14,054 What these studies reveal is concerning. 626 00:38:14,054 --> 00:38:18,541 The largest and most comprehensive peer-reviewed 627 00:38:18,641 --> 00:38:23,706 analysis ever conducted on CBT was published by Professor Pim 628 00:38:23,766 --> 00:38:25,889 Quijpers and colleagues in 2023. 629 00:38:25,889 --> 00:38:32,721 It looked at over 50,000 people across 409 studies, who were 630 00:38:32,802 --> 00:38:34,864 struggling with their mental wellbeing. 631 00:38:34,864 --> 00:38:41,831 The results are stark 58% of people who received CBT showed 632 00:38:41,911 --> 00:38:43,396 no meaningful improvement. 633 00:38:43,396 --> 00:38:50,072 Of the 42% who did improve, the research revealed that 19% 634 00:38:50,512 --> 00:38:53,356 would likely have gotten better without any treatment. 635 00:38:53,356 --> 00:38:54,257 In simple terms. 636 00:38:54,257 --> 00:39:01,125 In simple terms, only about one in five people benefit from CBT 637 00:39:01,125 --> 00:39:01,125 . 638 00:39:01,125 --> 00:39:01,806 Specifically. 639 00:39:01,806 --> 00:39:09,507 Remember, this is considered the gold standard treatment. 640 00:39:09,507 --> 00:39:12,552 Even more concerning, when researchers followed up a year 641 00:39:12,572 --> 00:39:14,978 or two later, they found no real difference between people who 642 00:39:14,998 --> 00:39:17,523 had received CBT and those who hadn't. 643 00:39:17,523 --> 00:39:21,974 This reveals something fundamental about how our brains 644 00:39:21,974 --> 00:39:26,081 work, even when people understand exactly what they 645 00:39:26,141 --> 00:39:29,715 need to change and are given specific techniques to make 646 00:39:29,735 --> 00:39:30,436 those changes. 647 00:39:31,099 --> 00:39:33,583 Lasting transformation remains elusive. 648 00:39:33,583 --> 00:39:37,942 If traditional approaches struggle to create lasting 649 00:39:38,003 --> 00:39:41,632 change in relatively straightforward behaviours, how 650 00:39:41,672 --> 00:39:45,579 can they possibly help us master the complex demands of our 651 00:39:45,860 --> 00:39:48,184 AI-augmented workplaces? 652 00:39:48,184 --> 00:39:52,454 We're not just trying to change a few specific thoughts or 653 00:39:52,474 --> 00:39:53,076 behaviours. 654 00:39:53,076 --> 00:40:00,324 We're aiming to fundamentally transform how our brain operates 655 00:40:00,324 --> 00:40:01,226 throughout the day. 656 00:40:01,226 --> 00:40:06,498 Let's look at three common approaches organisations are 657 00:40:06,557 --> 00:40:11,244 currently using to help employees adapt to AI tools. 658 00:40:11,244 --> 00:40:13,612 Each of these approaches illustrates why we need 659 00:40:13,632 --> 00:40:14,474 something fundamentally different. 660 00:40:14,474 --> 00:40:16,777 Illustrates why we need something fundamentally 661 00:40:16,836 --> 00:40:20,523 different, an approach that aligns with how our brain 662 00:40:20,702 --> 00:40:25,152 actually works, not just what we think should work. 663 00:40:25,152 --> 00:40:29,159 Technical training Companies invest heavily in teaching 664 00:40:29,219 --> 00:40:40,052 employees how to use AI tools, but knowing how to operate a 665 00:40:40,072 --> 00:40:41,534 tool doesn't mean your lighthouse brain is optimised to 666 00:40:41,534 --> 00:40:41,856 work with it. 667 00:40:41,856 --> 00:40:43,980 It's like having a sophisticated new lens for your 668 00:40:44,039 --> 00:40:48,094 lighthouse but never learning how to keep your beam steady. 669 00:40:49,269 --> 00:40:52,117 Traditional Performance Coaching and Training Programmes. 670 00:40:52,117 --> 00:40:56,655 These programmes focus on time management, goal setting, 671 00:40:57,237 --> 00:41:00,751 productivity techniques, leadership development and team 672 00:41:00,791 --> 00:41:01,333 performance. 673 00:41:01,333 --> 00:41:05,557 They provide valuable knowledge about what to do differently, 674 00:41:06,119 --> 00:41:09,753 but here's the crucial gap Knowing what to do isn't the 675 00:41:09,813 --> 00:41:11,518 same as doing it consistently. 676 00:41:11,518 --> 00:41:15,215 Just like most people know they should plan their day, 677 00:41:15,775 --> 00:41:19,943 prioritise important work, delegate effectively or build 678 00:41:20,003 --> 00:41:23,856 trust with their team, they still fall into old patterns. 679 00:41:23,856 --> 00:41:28,411 It's like knowing exactly how a lighthouse should work, but 680 00:41:28,550 --> 00:41:33,099 never mastering the day-to-day practices to maintain peak 681 00:41:33,159 --> 00:41:33,681 performance. 682 00:41:34,943 --> 00:41:38,534 Wellness programs While well-intentioned, these 683 00:41:38,596 --> 00:41:42,773 typically focus on stress management, better sleep or 684 00:41:42,833 --> 00:41:43,735 positive thinking. 685 00:41:43,735 --> 00:41:48,590 Again, they provide knowledge, but not the system for turning 686 00:41:48,710 --> 00:41:50,695 that knowledge into lasting habits. 687 00:41:50,695 --> 00:41:55,152 Most people already know they should manage stress better or 688 00:41:55,211 --> 00:41:59,201 get more sleep, but they don't consistently do what they know 689 00:41:59,242 --> 00:41:59,682 they should. 690 00:41:59,682 --> 00:42:03,280 It's like knowing your lighthouse needs a steady power 691 00:42:03,320 --> 00:42:06,731 supply, but never establishing the routines to keep the 692 00:42:06,791 --> 00:42:09,677 batteries charged the root of the problem. 693 00:42:09,677 --> 00:42:15,615 All these approaches share the same fundamental limitation they 694 00:42:15,615 --> 00:42:19,704 focus on providing knowledge rather than building habits. 695 00:42:19,704 --> 00:42:26,077 This misses a crucial insight from neuroscience 98 to 100 696 00:42:26,117 --> 00:42:30,630 percent of human behavior, what we think and do, comes from our 697 00:42:30,690 --> 00:42:33,452 habits, not from knowing what we should do. 698 00:42:34,873 --> 00:42:39,518 Your brain contains over 1 trillion microscopic biological 699 00:42:39,597 --> 00:42:44,722 moving parts, including neurons, synapses and neural pathways, 700 00:42:45,563 --> 00:42:49,007 all working together to drive your automatic behaviours 701 00:43:01,530 --> 00:43:01,710 willpower. 702 00:43:01,710 --> 00:43:03,115 Instead, it operates through deeply embedded patterns, which 703 00:43:03,137 --> 00:43:04,422 is why simply knowing what you should do differently rarely 704 00:43:04,442 --> 00:43:05,465 leads to lasting change. 705 00:43:05,465 --> 00:43:10,679 To transform how you work and think, you need an approach that 706 00:43:10,679 --> 00:43:14,112 can rewire these neural pathways, not just fill your 707 00:43:14,173 --> 00:43:15,639 head with more information. 708 00:43:15,639 --> 00:43:19,989 Think about something simple like maintaining a healthy 709 00:43:20,130 --> 00:43:24,699 lifestyle, that is, sleep well, eat well, exercise regularly. 710 00:43:24,699 --> 00:43:28,592 Most people know what they should do and have the skills to 711 00:43:28,592 --> 00:43:33,065 do it, yet knowledge alone rarely creates lasting change. 712 00:43:33,065 --> 00:43:36,233 We don't do what we know we should do. 713 00:43:36,233 --> 00:43:40,342 Instead, we do what we're in the habit of doing. 714 00:43:41,630 --> 00:43:45,592 Current approaches are like trying to learn to drive by 715 00:43:45,692 --> 00:43:49,262 reading the driver's manual, without ever getting behind the 716 00:43:49,302 --> 00:43:49,501 wheel. 717 00:43:49,501 --> 00:43:54,380 Sure, you get detailed explanations of proper steering 718 00:43:54,420 --> 00:43:59,097 technique, understand which pedal is the brake versus the 719 00:43:59,137 --> 00:44:03,496 gas, and know exactly when you should check your mirrors, but 720 00:44:03,536 --> 00:44:07,268 without actually developing the muscle memory and creating 721 00:44:07,369 --> 00:44:10,936 lasting habits through practice, that knowledge is fairly 722 00:44:11,077 --> 00:44:11,458 useless. 723 00:44:11,458 --> 00:44:15,331 The same applies to changing how your brain works. 724 00:44:15,331 --> 00:44:19,561 Understanding what you should do differently isn't enough. 725 00:44:19,561 --> 00:44:23,599 You need to rewire your brain's automated patterns. 726 00:44:23,599 --> 00:44:29,010 What we need is an approach that goes beyond just providing 727 00:44:29,052 --> 00:44:34,097 information, one that helps us actually build new habits and 728 00:44:34,177 --> 00:44:37,581 optimise our brain states for the AI era. 729 00:44:38,583 --> 00:44:41,166 Only then will real breakthroughs happen. 730 00:44:41,166 --> 00:44:44,239 These breakthroughs aren't theoretical. 731 00:44:44,239 --> 00:44:47,809 We're already seeing them emerge among professionals 732 00:44:48,472 --> 00:44:51,579 who've discovered how to work with their brain's natural 733 00:44:51,639 --> 00:44:53,936 patterns rather than against them. 734 00:44:53,936 --> 00:44:58,219 But the path to these breakthroughs often begins with 735 00:44:58,260 --> 00:44:58,601 struggle. 736 00:44:58,601 --> 00:45:03,213 Sarah's experience illustrates this journey perfectly. 737 00:45:03,213 --> 00:45:07,445 Despite having access to the latest AI tools. 738 00:45:07,445 --> 00:45:11,996 Despite understanding good productivity principles and 739 00:45:12,036 --> 00:45:16,103 despite trying various wellness techniques, she kept struggling. 740 00:45:16,103 --> 00:45:19,039 But her story doesn't end there . 741 00:45:19,039 --> 00:45:23,614 Like many breakthrough moments in human performance, her 742 00:45:23,673 --> 00:45:27,902 transformation began with understanding how things 743 00:45:28,061 --> 00:45:30,373 actually work, not just what to do. 744 00:45:30,373 --> 00:45:35,407 Think of how sports science changed athletics forever by 745 00:45:35,467 --> 00:45:38,695 revealing the science behind peak physical performance. 746 00:45:38,695 --> 00:45:42,876 Now we stand at a similar turning point with artificial 747 00:45:42,916 --> 00:45:43,538 intelligence. 748 00:45:44,280 --> 00:45:48,693 The emergence of AI gives us unprecedented opportunities to 749 00:45:48,753 --> 00:45:52,942 enhance our cognitive capabilities, but to seize these 750 00:45:52,942 --> 00:45:57,817 opportunities, we need a systematic approach that works 751 00:45:58,137 --> 00:46:02,003 with how our brain actually functions, not against it. 752 00:46:02,003 --> 00:46:05,735 This is where the success cycle comes in. 753 00:46:05,735 --> 00:46:11,253 The habit-building principles that underpin it are based on 754 00:46:11,313 --> 00:46:16,201 our proprietary nine-factor habit mechanic system, which is, 755 00:46:16,201 --> 00:46:21,150 as far as we know, the world's only integrated brain-based 756 00:46:21,230 --> 00:46:25,358 behaviour change solution and most advanced habit change 757 00:46:25,398 --> 00:46:25,777 system. 758 00:46:25,777 --> 00:46:29,003 It stands apart in several key ways. 759 00:46:29,003 --> 00:46:34,155 For example, our trait habit loop reveals what truly drives 760 00:46:34,235 --> 00:46:39,463 human behaviour by recognising the deep evolutionary patterns 761 00:46:39,864 --> 00:46:43,797 that shape our actions, while other habit models stay on the 762 00:46:43,836 --> 00:46:44,358 surface. 763 00:46:44,358 --> 00:46:49,030 Trait helps you work with your brain's natural patterns rather 764 00:46:49,070 --> 00:46:49,751 than against them. 765 00:46:49,751 --> 00:46:55,197 Then our nine action factor model provides a complete 766 00:46:55,338 --> 00:47:00,563 framework for creating lasting change, rather than focusing on 767 00:47:00,603 --> 00:47:03,967 just one or two aspects of habit formation. 768 00:47:03,967 --> 00:47:08,317 Like most approaches, it brings together all nine of the 769 00:47:08,356 --> 00:47:13,012 essential elements that research shows matter most but are 770 00:47:13,072 --> 00:47:17,822 actually never considered in one systematic behaviour change 771 00:47:17,862 --> 00:47:18,304 blueprint. 772 00:47:18,304 --> 00:47:22,652 You'll find detailed explanations of these scientific 773 00:47:22,652 --> 00:47:27,882 foundations in the appendices, but right now let's focus on the 774 00:47:27,882 --> 00:47:31,514 positive impact the success cycle can have on your life. 775 00:47:32,155 --> 00:47:32,896 Chapter 12. 776 00:47:32,896 --> 00:47:37,686 Like sports science for your brain, like sports science for 777 00:47:37,706 --> 00:47:44,952 your brain, to understand what's possible when we learn to 778 00:47:44,972 --> 00:47:46,576 optimise our lighthouse brain's performance and get it working 779 00:47:46,596 --> 00:47:50,202 with AI, let's recall the dramatic examples we explored 780 00:47:50,362 --> 00:47:50,664 earlier. 781 00:47:50,664 --> 00:47:55,585 First, there was the brain state optimised and AI-enhanced 782 00:47:55,806 --> 00:48:01,300 audiobook production that got the work finished 233% faster 783 00:48:01,800 --> 00:48:03,063 and 90% cheaper. 784 00:48:03,063 --> 00:48:09,018 Second, there was winning by design's prediction that AI will 785 00:48:09,018 --> 00:48:12,431 enable companies to operate core sales and marketing 786 00:48:12,492 --> 00:48:17,362 functions at just 2% of current costs while achieving better 787 00:48:17,402 --> 00:48:17,762 results. 788 00:48:17,762 --> 00:48:22,954 2% of current costs while achieving better results. 789 00:48:22,954 --> 00:48:23,516 These aren't isolated cases. 790 00:48:23,516 --> 00:48:25,061 Among our clients who are learning to combine AI tools 791 00:48:25,081 --> 00:48:27,869 with optimized brain states, we're seeing similarly 792 00:48:28,371 --> 00:48:31,516 remarkable transformations across many fields. 793 00:48:32,539 --> 00:48:36,552 This combination mirrors the revolution that happened in 794 00:48:36,612 --> 00:48:38,898 sports performance through sports science. 795 00:48:38,898 --> 00:48:44,436 For example, sarah, who we met earlier struggling with 796 00:48:44,496 --> 00:48:47,664 traditional approaches, experienced this shift 797 00:48:48,110 --> 00:48:48,733 first-hand. 798 00:48:48,733 --> 00:48:54,085 Just as athletes move beyond simple, try-harder advice, when 799 00:48:54,166 --> 00:48:57,534 sports science revealed how the body actually works. 800 00:48:57,534 --> 00:49:01,641 Sarah discovered that understanding her brain states 801 00:49:01,981 --> 00:49:03,164 made all the difference. 802 00:49:03,164 --> 00:49:09,161 Before sports science, athletes relied solely on willpower and 803 00:49:09,201 --> 00:49:13,878 general training principles Work harder, train longer, push 804 00:49:13,918 --> 00:49:14,539 through the pain. 805 00:49:14,539 --> 00:49:19,744 Similarly, before understanding brain states, professionals 806 00:49:19,804 --> 00:49:23,996 like Sarah relied on working longer hours, forcing focus 807 00:49:24,036 --> 00:49:26,762 through willpower and pushing through mental fatigue. 808 00:49:26,762 --> 00:49:30,978 But once scientists began understanding how the body works 809 00:49:30,978 --> 00:49:35,235 and the science behind peak physical performance measuring 810 00:49:35,416 --> 00:49:39,990 oxygen consumption, tracking muscle recovery, performance 811 00:49:40,010 --> 00:49:42,621 measuring oxygen consumption, tracking muscle recovery, 812 00:49:42,641 --> 00:49:44,650 monitoring heart rates the transformation was unprecedented 813 00:49:44,650 --> 00:49:44,650 . 814 00:49:44,650 --> 00:49:47,358 Athletes could now train smarter, not just harder, 815 00:49:47,860 --> 00:49:51,230 achieving levels of performance previously thought impossible. 816 00:49:51,230 --> 00:49:55,420 We are at a similar turning point with cognitive performance 817 00:49:55,420 --> 00:49:55,420 . 818 00:49:55,420 --> 00:49:59,710 Just as sports scientists transform physical achievement 819 00:50:00,431 --> 00:50:04,161 by understanding the body's inner workings, we can now 820 00:50:04,280 --> 00:50:09,052 transform mental performance by understanding how our brain 821 00:50:09,271 --> 00:50:09,692 works. 822 00:50:09,771 --> 00:50:15,500 With AI, this creates a powerful three-part transformation that 823 00:50:15,539 --> 00:50:19,905 can help you achieve your big goals faster than you ever 824 00:50:20,105 --> 00:50:20,806 dreamt possible. 825 00:50:20,806 --> 00:50:25,998 First, by optimising your brain states, you enhance your 826 00:50:26,079 --> 00:50:28,583 lighthouse brain's natural capacity. 827 00:50:28,583 --> 00:50:33,278 Just as athletes learn to monitor their heart rates and 828 00:50:33,318 --> 00:50:37,958 hydration levels, you'll learn to understand and optimise your 829 00:50:37,998 --> 00:50:39,423 brain's energy patterns. 830 00:50:39,423 --> 00:50:44,478 Like maintaining a lighthouse's power system, this optimization 831 00:50:44,478 --> 00:50:49,331 makes it easier to achieve and sustain periods of premium 832 00:50:49,693 --> 00:50:50,695 cognitive performance. 833 00:50:50,695 --> 00:50:55,548 Your lighthouse beam becomes naturally stronger and more 834 00:50:55,608 --> 00:50:57,271 consistent, naturally stronger and more consistent. 835 00:50:57,271 --> 00:51:02,137 Second, with this foundation in place, ai tools then transform 836 00:51:02,538 --> 00:51:04,099 how you handle routine work. 837 00:51:04,099 --> 00:51:08,625 Think about all the tasks that typically slow your progress 838 00:51:13,989 --> 00:51:16,601 Writing emails, organising information, handling basic 839 00:51:16,621 --> 00:51:17,003 communications. 840 00:51:17,003 --> 00:51:19,159 Modern AI tools can automate many of these tasks, 841 00:51:19,181 --> 00:51:21,253 significantly reducing the drain on your system. 842 00:51:21,253 --> 00:51:25,802 It's like upgrading your lighthouse's basic operations to 843 00:51:25,802 --> 00:51:29,317 run more efficiently, preserving power for when you 844 00:51:29,416 --> 00:51:30,960 need that bright beam the most. 845 00:51:30,960 --> 00:51:36,298 Finally, building on optimised brain states and automated 846 00:51:36,338 --> 00:51:40,929 routine work, ai tools accelerate your progress toward 847 00:51:41,150 --> 00:51:42,574 big, challenging goals. 848 00:51:42,574 --> 00:51:46,708 When you're operating in a high-charge state, doing your 849 00:51:46,748 --> 00:51:51,300 most valuable thinking work, ai tools can work alongside you, 850 00:51:51,900 --> 00:51:53,344 extending what's possible. 851 00:51:53,344 --> 00:51:57,411 Just as modern sports equipment enhances an athlete's natural 852 00:51:57,431 --> 00:52:01,373 abilities, ai enhances your cognitive capabilities. 853 00:52:01,373 --> 00:52:05,496 Your lighthouse beam not only becomes stronger, but can now 854 00:52:05,596 --> 00:52:09,737 reach further than ever before, illuminating new possibilities 855 00:52:10,179 --> 00:52:14,320 while you focus on spotting key insights, developing strategies 856 00:52:14,721 --> 00:52:16,161 and making crucial decisions. 857 00:52:16,161 --> 00:52:20,005 Let me show you what this means in practical terms. 858 00:52:20,005 --> 00:52:24,867 Just as athletes, using sports science, exponentially improved 859 00:52:24,907 --> 00:52:35,052 their training performance and recovery, optimising your brain 860 00:52:35,072 --> 00:52:36,355 states with AI creates similar breakthroughs in cognitive 861 00:52:36,375 --> 00:52:36,594 performance. 862 00:52:36,614 --> 00:52:39,518 Most professionals today can only sustain one-2 hours of 863 00:52:39,557 --> 00:52:43,302 high-charge, high-impact work daily, with the rest of their 864 00:52:43,342 --> 00:52:46,065 time consumed by routine tasks. 865 00:52:46,065 --> 00:52:50,693 Through understanding how your lighthouse brain works. 866 00:52:50,693 --> 00:52:57,101 With AI, you can consistently achieve 5-6 plus hours of 867 00:52:57,202 --> 00:53:00,626 high-impact work while actually working less overall. 868 00:53:00,626 --> 00:53:02,996 Imagine what this could mean for you. 869 00:53:02,996 --> 00:53:06,438 Perhaps you're working on a book you've wanted to write for 870 00:53:06,518 --> 00:53:06,800 years. 871 00:53:06,800 --> 00:53:11,744 You could complete it in six months instead of 12, while 872 00:53:11,784 --> 00:53:13,110 still excelling in your career. 873 00:53:13,110 --> 00:53:16,900 Or maybe you're leading important projects at work. 874 00:53:16,900 --> 00:53:20,416 You could bring them to completion in half the time 875 00:53:20,856 --> 00:53:23,382 while maintaining better work-life balance. 876 00:53:23,382 --> 00:53:27,541 The audiobook example shows this isn't just theory. 877 00:53:27,541 --> 00:53:33,338 When you combine optimised brain states with AI tools, you 878 00:53:33,378 --> 00:53:36,724 can achieve significantly more while working less. 879 00:53:38,369 --> 00:53:42,530 Picture completing your most valuable work by early afternoon 880 00:53:42,530 --> 00:53:47,043 , having real energy left for family and personal goals. 881 00:53:47,043 --> 00:53:52,096 Imagine building your business or advancing your career without 882 00:53:52,096 --> 00:53:55,342 sacrificing the other parts of your life that matter. 883 00:53:55,342 --> 00:53:58,157 These aren't just dreams. 884 00:53:58,157 --> 00:54:01,570 They're the kind of transformations we're seeing 885 00:54:01,972 --> 00:54:05,298 when people understand how to get their lighthouse brain 886 00:54:05,639 --> 00:54:07,262 working optimally with AI. 887 00:54:07,262 --> 00:54:12,197 Sarah experienced this transformation firsthand. 888 00:54:12,197 --> 00:54:17,454 Before understanding my brain states, she shared I would spend 889 00:54:17,454 --> 00:54:20,601 entire days feeling busy but achieving little. 890 00:54:20,601 --> 00:54:24,275 Now I complete my most important work by early 891 00:54:24,315 --> 00:54:24,815 afternoon. 892 00:54:24,815 --> 00:54:30,771 Letting AI handle routine tasks during lower energy periods, I 893 00:54:30,791 --> 00:54:33,800 have more impact at work and more energy for my family. 894 00:54:34,789 --> 00:54:37,994 This transformation extends beyond individual performance. 895 00:54:37,994 --> 00:54:39,317 This transformation extends beyond individual performance. 896 00:54:39,317 --> 00:54:42,643 Just as sports science revolutionised entire teams and 897 00:54:42,702 --> 00:54:51,364 organisations, understanding how our brains work helps everyone 898 00:54:51,403 --> 00:54:52,610 perform better together. 899 00:54:52,610 --> 00:54:57,554 Teams solve problems faster because people are at their best 900 00:54:57,554 --> 00:54:58,135 during important meetings. 901 00:54:58,135 --> 00:55:00,101 Work becomes more enjoyable because people tackle 902 00:55:00,483 --> 00:55:04,353 challenging tasks when they have the most energy, while letting 903 00:55:04,695 --> 00:55:06,940 AI handle the routine jobs. 904 00:55:06,940 --> 00:55:12,358 Most importantly, people feel better at work because they're 905 00:55:12,418 --> 00:55:15,835 working with their natural energy patterns instead of 906 00:55:15,974 --> 00:55:16,838 fighting against them. 907 00:55:18,389 --> 00:55:20,338 This brings us to a crucial moment. 908 00:55:20,338 --> 00:55:25,800 You've seen why traditional approaches fall short in the AI 909 00:55:25,961 --> 00:55:26,141 era. 910 00:55:26,141 --> 00:55:31,139 You've discovered how optimising your brain states can 911 00:55:31,139 --> 00:55:32,782 transform your performance. 912 00:55:32,782 --> 00:55:36,860 But just as reading about sports science doesn't make you 913 00:55:36,880 --> 00:55:40,498 a better athlete, understanding these principles isn't enough. 914 00:55:40,498 --> 00:55:44,179 You need a practical system to put them into action. 915 00:55:44,179 --> 00:55:48,280 So, that said, let's get back to the success cycle. 916 00:55:48,280 --> 00:55:52,632 You've already completed step one, but let's recap the 917 00:55:52,773 --> 00:55:56,358 four-step system again so you can consolidate what you have 918 00:55:56,418 --> 00:56:01,050 learned and confidently move on to step two and continue your 919 00:56:01,110 --> 00:56:05,880 journey to making positive and lasting changes in your own work 920 00:56:05,880 --> 00:56:06,702 and life. 921 00:56:07,362 --> 00:56:13,461 Chapter 13 your next steps in the success cycle, you've seen 922 00:56:13,521 --> 00:56:18,217 how combining optimized brain states with AI can transform 923 00:56:18,237 --> 00:56:22,554 your performance, just as sports science revolutionised athletic 924 00:56:22,554 --> 00:56:23,114 achievement. 925 00:56:23,114 --> 00:56:28,311 Now it's time to discover exactly how to create this 926 00:56:28,371 --> 00:56:32,744 transformation in your own life through the success cycle, your 927 00:56:32,784 --> 00:56:37,655 step-by-step path to mastering cognitive performance in the AI 928 00:56:37,795 --> 00:56:38,014 era. 929 00:56:38,014 --> 00:56:47,501 Sarah gazed at her brain state profile score feeling a mix of 930 00:56:47,581 --> 00:56:48,063 concern and hope. 931 00:56:48,063 --> 00:56:49,994 After struggling with traditional approaches and 932 00:56:50,014 --> 00:56:53,402 discovering the potential of combining brain states with AI, 933 00:56:54,090 --> 00:56:56,018 she was ready for specific guidance. 934 00:56:56,018 --> 00:57:01,052 Understanding my score was helpful, she said, but I needed 935 00:57:01,092 --> 00:57:04,981 to know exactly how to use this information to create real 936 00:57:05,041 --> 00:57:05,443 change. 937 00:57:05,443 --> 00:57:10,621 This is where your success cycle journey becomes truly 938 00:57:10,740 --> 00:57:11,483 transformative. 939 00:57:12,690 --> 00:57:16,880 Just as sports scientists use precise measurements to 940 00:57:16,981 --> 00:57:20,989 understand an athlete's current capabilities before designing 941 00:57:21,110 --> 00:57:26,519 training programs, your brain state profile provides crucial 942 00:57:26,960 --> 00:57:29,932 baseline data about your cognitive performance. 943 00:57:29,932 --> 00:57:34,806 Like Sarah discovered, your score isn't just a number. 944 00:57:34,806 --> 00:57:39,570 It's a window into your brain's current performance patterns 945 00:57:40,092 --> 00:57:43,521 and, more importantly, its potential for optimization. 946 00:57:43,521 --> 00:57:49,519 Remember, the four steps of the success cycle are designed to 947 00:57:49,559 --> 00:57:51,643 create lasting transformation. 948 00:57:51,643 --> 00:57:56,858 Unlike traditional approaches that focus only on providing 949 00:57:56,918 --> 00:58:01,110 knowledge, each step is designed to help you build the lasting 950 00:58:01,211 --> 00:58:04,362 habits that drive real performance improvements. 951 00:58:05,123 --> 00:58:09,355 Just as sports science helped athletes move beyond try-harder 952 00:58:09,815 --> 00:58:13,963 advice to systematic scientific training methods. 953 00:58:13,963 --> 00:58:19,539 First comes measurement through your brain state profile, this 954 00:58:19,619 --> 00:58:23,994 crucial baseline reveals exactly where you're starting from and 955 00:58:24,034 --> 00:58:24,737 what's possible. 956 00:58:24,737 --> 00:58:29,632 Just as athletes need accurate data about their current speed, 957 00:58:30,293 --> 00:58:32,077 strength and endurance. 958 00:58:32,077 --> 00:58:36,670 Before creating effective training programmes, you need 959 00:58:36,751 --> 00:58:40,581 robust insights into your current brain state patterns. 960 00:58:40,581 --> 00:58:45,099 Other performance improvement programs skip this essential 961 00:58:45,159 --> 00:58:49,617 step, which is part of the reason why they struggle to 962 00:58:49,657 --> 00:58:51,181 deliver consistent results. 963 00:58:52,851 --> 00:58:56,798 Second is planning with the task director, your strategic 964 00:58:56,858 --> 00:58:59,784 advisor for matching tasks to brain states. 965 00:58:59,784 --> 00:59:04,963 This specialist helps you develop a success blueprint that 966 00:59:04,963 --> 00:59:08,894 goes beyond simple time management to true energy 967 00:59:08,974 --> 00:59:09,677 optimization. 968 00:59:09,677 --> 00:59:14,550 You'll learn to identify which activities need your premium 969 00:59:14,710 --> 00:59:19,306 thinking power, which activities can be enhanced by AI tools and 970 00:59:19,306 --> 00:59:20,710 which can be fully automated. 971 00:59:20,710 --> 00:59:23,556 This isn't just about managing time. 972 00:59:23,556 --> 00:59:27,431 It's about optimising your brain's energy for maximum 973 00:59:27,530 --> 00:59:27,972 impact. 974 00:59:27,972 --> 00:59:33,802 Third is optimisation with the day designer, who helps you 975 00:59:33,862 --> 00:59:38,277 craft schedules that respect your brain's natural rhythms and 976 00:59:38,277 --> 00:59:41,030 , if helpful, reset these rhythms. 977 00:59:41,030 --> 00:59:45,199 Instead of forcing yourself to work against your energy 978 00:59:45,260 --> 00:59:49,958 patterns, you'll learn to align your most important work with 979 00:59:49,998 --> 00:59:51,583 your peak performance periods. 980 00:59:51,583 --> 00:59:55,815 This is similar to how elite athletes structure their 981 00:59:55,855 --> 01:00:00,309 training around their body's natural recovery and performance 982 01:00:00,309 --> 01:00:04,400 cycles, using science to maximize results while 983 01:00:04,480 --> 01:00:05,563 minimizing burnout. 984 01:00:05,563 --> 01:00:10,753 Fourth is automation with the routine engineer, who helps you 985 01:00:10,813 --> 01:00:15,159 create systems and triggers that make optimal performance 986 01:00:15,619 --> 01:00:17,481 natural rather than forced. 987 01:00:17,481 --> 01:00:21,630 This is where real transformation happens, when 988 01:00:21,710 --> 01:00:26,833 better brain state management becomes automatic, just as 989 01:00:26,934 --> 01:00:30,367 athletes develop muscle memory that makes peak performance 990 01:00:30,467 --> 01:00:34,516 automatic, you'll develop neural patterns that naturally 991 01:00:34,597 --> 01:00:38,284 optimise your brain's performance with AI tools. 992 01:00:39,911 --> 01:00:42,719 Getting my score was eye-opening , sarah shared. 993 01:00:42,719 --> 01:00:46,570 But when I started working with the task director, I 994 01:00:46,610 --> 01:00:49,739 immediately felt like I was gaining more control over my 995 01:00:49,800 --> 01:00:52,755 life, instead of just using random hacks. 996 01:00:52,755 --> 01:00:57,777 For the first time ever, I felt like I was using a systematic 997 01:00:57,818 --> 01:00:59,603 approach to being my best. 998 01:00:59,603 --> 01:01:03,335 Now let's return to your journey. 999 01:01:03,335 --> 01:01:07,911 Having completed step one, you're ready to begin step two 1000 01:01:08,132 --> 01:01:09,193 with the task director. 1001 01:01:09,193 --> 01:01:13,302 In the next chapter, you'll discover one of their most 1002 01:01:13,389 --> 01:01:17,740 powerful tools your future, ambitious, meaningful story. 1003 01:01:17,740 --> 01:01:22,050 This process will help you connect your current reality 1004 01:01:22,472 --> 01:01:26,619 with your greatest potential, creating a clear path forward, 1005 01:01:26,981 --> 01:01:28,384 just as it did for Sarah. 1006 01:01:28,384 --> 01:01:33,878 But first take a moment to appreciate how far you've come. 1007 01:01:33,878 --> 01:01:38,036 By measuring your brain states, you've taken the essential 1008 01:01:38,458 --> 01:01:42,996 first step toward mastering your performance in the AI era. 1009 01:01:42,996 --> 01:01:48,994 More importantly, you've begun a journey that can transform not 1010 01:01:48,994 --> 01:01:51,144 only your work but your entire life.