1 00:00:00,100 --> 00:00:02,587 Speaker 1: Hello, habit Mechanics, it's Dr John Finn 2 00:00:02,646 --> 00:00:02,866 here. 3 00:00:02,866 --> 00:00:04,652 I hope you're having a great week so far. 4 00:00:04,652 --> 00:00:13,555 So yesterday we released our first in-depth article about the 5 00:00:13,555 --> 00:00:20,385 new field of psychology we have founded, created and we are 6 00:00:21,467 --> 00:00:26,295 driving forwards and leading on, which is human AI performance 7 00:00:26,335 --> 00:00:26,975 psychology. 8 00:00:26,975 --> 00:00:31,882 Anyone who's read Train your Brain for the AI Revolution will 9 00:00:31,882 --> 00:00:33,448 understand what we mean by that . 10 00:00:33,448 --> 00:00:40,746 But we wrote an in-depth article about this that we sent 11 00:00:40,826 --> 00:00:44,225 out to our database yesterday, so some of you may already have 12 00:00:44,244 --> 00:00:45,368 been scrolling through that. 13 00:00:45,368 --> 00:00:48,923 It's quite a long article, very deliberately because we wanted 14 00:00:48,942 --> 00:00:54,045 to be very robust in how we explain this new field of 15 00:00:54,927 --> 00:00:56,131 performance psychology. 16 00:00:59,520 --> 00:01:04,947 Psychology is an evolving science, as all sciences are, 17 00:01:05,106 --> 00:01:13,195 and personally I experienced in my own development over 25 years 18 00:01:13,195 --> 00:01:16,730 I've worked in this field I suppose two core psychological 19 00:01:16,810 --> 00:01:17,230 movements. 20 00:01:17,230 --> 00:01:22,751 One was sports psychology, which is what I originally 21 00:01:22,811 --> 00:01:28,951 trained in, and when I first did my undergraduate and even 22 00:01:29,033 --> 00:01:33,082 master's degree in sport psychology you couldn't actually 23 00:01:33,082 --> 00:01:34,870 become an accredited sport psychologist. 24 00:01:34,870 --> 00:01:36,706 It didn't exist as a field. 25 00:01:36,706 --> 00:01:37,147 It was new. 26 00:01:37,147 --> 00:01:49,022 And then I also saw the origins of positive psychology, which 27 00:01:49,802 --> 00:01:54,632 sort of started or really got momentum in the mid-2000s. 28 00:01:54,632 --> 00:02:01,762 So we're now at the beginning of a journey where we've got 29 00:02:01,882 --> 00:02:19,377 technology that not only is a way of us amplifying our 30 00:02:19,417 --> 00:02:24,269 thinking, like you might on a Word document, for example, it's 31 00:02:24,269 --> 00:02:26,213 actually a co-worker. 32 00:02:26,213 --> 00:02:31,245 So we've got technology that can now do what only humans have 33 00:02:31,245 --> 00:02:36,252 previously been able to do before, and that's why this is 34 00:02:36,312 --> 00:02:40,310 so profound and we need a new approach, and that's what we've 35 00:02:40,330 --> 00:02:43,798 been working on for a while and started to release via Train 36 00:02:43,818 --> 00:02:45,159 your Brain for the ai revolution . 37 00:02:45,159 --> 00:02:46,644 And now we're going to go deeper. 38 00:02:46,644 --> 00:02:51,620 Um, we're going to start to, after a successful pilot, we're 39 00:02:51,639 --> 00:03:00,512 going to start to train more human ai performance psychology 40 00:03:00,572 --> 00:03:04,176 coaches, and these will be the first in the world, first of 41 00:03:04,217 --> 00:03:04,777 their kind. 42 00:03:04,777 --> 00:03:06,640 So that's really exciting. 43 00:03:06,640 --> 00:03:11,830 Um, and then we're just gonna be doing our best to make it as 44 00:03:11,911 --> 00:03:14,442 easy as possible for people to understand what this new 45 00:03:14,483 --> 00:03:18,211 psychology is all about and how they can use it for themselves 46 00:03:18,431 --> 00:03:21,063 and for their people, their teams, their families, to help 47 00:03:21,084 --> 00:03:21,705 them thrive. 48 00:03:21,705 --> 00:03:28,097 Um, so, yeah, this, this is. 49 00:03:28,097 --> 00:03:31,141 I think this is just a really exciting period of human history 50 00:03:31,141 --> 00:03:31,141 . 51 00:03:32,985 --> 00:03:37,073 At the heart of psychology is helping people to think more 52 00:03:37,112 --> 00:03:40,063 effectively so they can be healthier, happier and at their 53 00:03:40,104 --> 00:03:45,354 best, and actually, in order to be able to do that, the core 54 00:03:45,634 --> 00:03:47,498 currency, what we might call. 55 00:03:47,498 --> 00:03:51,229 In science, the main effect variable is learning, and you 56 00:03:51,250 --> 00:03:55,100 will see, at the heart of our approach, in particularly in the 57 00:03:55,100 --> 00:03:59,008 habit mechanic book, we go really deep on the learning 58 00:03:59,068 --> 00:04:04,164 piece because actually to get better at being at your best 59 00:04:04,224 --> 00:04:07,069 more often, you have to learn how to do that. 60 00:04:07,069 --> 00:04:14,141 You have to change the neurons in your brain, replace the 61 00:04:14,181 --> 00:04:16,228 unhelpful ones with more helpful ones via that process called 62 00:04:16,247 --> 00:04:17,190 neuroplasticity. 63 00:04:17,190 --> 00:04:22,562 But at the heart of that is learning, and I think that's 64 00:04:22,583 --> 00:04:27,053 what's so profound about ai technology. 65 00:04:27,053 --> 00:04:30,560 It can now be used to speed up how we learn. 66 00:04:30,560 --> 00:04:35,144 So he has. 67 00:04:35,324 --> 00:04:39,889 There are two core types of of ai I think that we are seeing 68 00:04:40,889 --> 00:04:47,355 one is more focused on the automation of routine tasks. 69 00:04:47,355 --> 00:04:52,281 So it can we can basically fully automate most of the 70 00:04:52,341 --> 00:04:56,411 medium charge work that we do and we get paid to do, and what 71 00:04:56,471 --> 00:05:01,026 businesses are doing is they are stopping paying humans to do 72 00:05:01,045 --> 00:05:01,567 that work. 73 00:05:01,567 --> 00:05:05,213 Um, it's not that public. 74 00:05:05,213 --> 00:05:09,321 But there is a big, has been a big movement away, for example, 75 00:05:09,440 --> 00:05:16,451 from high from from recruiting graduates, because a lot of what 76 00:05:16,451 --> 00:05:21,067 graduates do when they're first employed is is a lot of medium 77 00:05:21,108 --> 00:05:23,694 charge work that can be completely automated. 78 00:05:23,694 --> 00:05:27,865 So you've got technology that can do that, but we've also got 79 00:05:27,906 --> 00:05:29,572 technology now that can. 80 00:05:29,572 --> 00:05:35,266 It's almost like a personalized learning process, um, where 81 00:05:35,728 --> 00:05:41,084 working with the new generative ai tools have only been um 82 00:05:41,505 --> 00:05:45,997 sophisticated for for months, you know, maybe six months or so 83 00:05:45,997 --> 00:05:47,802 and they become more sophisticated every day. 84 00:05:47,802 --> 00:05:52,875 It is like working with an expert could be like an expert, 85 00:05:52,896 --> 00:05:57,007 accountant or solicitor or whatever you want it. 86 00:05:57,007 --> 00:06:00,576 It knows quite a lot about these things and you can access 87 00:06:00,656 --> 00:06:05,288 it 24 7 and it costs maybe one percent of what it would cost, 88 00:06:05,329 --> 00:06:09,410 and probably less than that, if you were to actually engage with 89 00:06:09,410 --> 00:06:10,273 those experts. 90 00:06:10,273 --> 00:06:13,002 But it's been trained in all the same material that those 91 00:06:13,062 --> 00:06:13,684 experts have. 92 00:06:13,684 --> 00:06:24,509 So we can accelerate our learning and completion of of 93 00:06:24,649 --> 00:06:31,442 complex cognitive tasks using these ai tools and by being able 94 00:06:31,442 --> 00:06:36,552 to offload more of our medium charge busy work that many 95 00:06:36,591 --> 00:06:40,264 people are overwhelmed by, and being able to make more progress 96 00:06:40,264 --> 00:06:48,617 faster on our high charge work, then that means that we're 97 00:06:48,637 --> 00:06:52,968 going to get higher quality downtime and recharge time so 98 00:06:53,009 --> 00:06:58,702 that, if we think about the three core brain states, we've 99 00:06:58,762 --> 00:07:02,509 got help now with the high charge brain state. 100 00:07:02,829 --> 00:07:06,194 Via generative AI helps us to make progress faster. 101 00:07:06,194 --> 00:07:13,528 We can outsource our medium-charge work through what 102 00:07:13,548 --> 00:07:16,713 we now call agentic AI, so the AI agents. 103 00:07:16,713 --> 00:07:22,940 Many of us have been using this type of tech for a while, so 104 00:07:23,000 --> 00:07:32,300 just think of something like Calendly, which is a meeting 105 00:07:32,322 --> 00:07:32,663 booking system. 106 00:07:32,663 --> 00:07:33,545 It's almost like an agentic ai agent. 107 00:07:33,545 --> 00:07:35,432 Something that used to be a real manual process is now just 108 00:07:35,492 --> 00:07:36,093 done automatically, um. 109 00:07:36,093 --> 00:07:38,661 But there are, you know, thousands of these tools that 110 00:07:38,701 --> 00:07:41,627 are emerging for all different aspects of of our lives. 111 00:07:41,627 --> 00:07:45,213 And then we've got um. 112 00:07:45,213 --> 00:07:48,901 By offloading more of our busy work and making more progress on 113 00:07:48,901 --> 00:07:52,610 our mentally complex work, we're going to have better sleep 114 00:07:52,610 --> 00:07:56,081 because we'll be less stressed, more time to do the things that 115 00:07:56,081 --> 00:07:56,903 matter in our life. 116 00:07:57,803 --> 00:07:58,865 But that isn't a given. 117 00:07:58,865 --> 00:08:04,911 People need help to get the their brain states working well 118 00:08:06,151 --> 00:08:10,916 and to um understand how to integrate the tools. 119 00:08:10,916 --> 00:08:16,951 And one high level metaphor that we've been using, which I 120 00:08:16,971 --> 00:08:18,901 really like and it's an extension of some of the things 121 00:08:18,920 --> 00:08:21,769 we've been talking about for years we talk about this in the 122 00:08:21,788 --> 00:08:26,177 habit mechanic book it's that our lives are a bit like a 123 00:08:26,218 --> 00:08:26,540 mountain. 124 00:08:26,540 --> 00:08:30,670 We're trying to get to the top of the mountain to achieve our 125 00:08:30,711 --> 00:08:34,207 goals, and you'll see this in what we call the team power 126 00:08:34,248 --> 00:08:35,792 model in the habit mechanic book . 127 00:08:35,792 --> 00:08:37,360 That's the metaphor that we use . 128 00:08:37,360 --> 00:08:42,126 It's the team model we've we've created over the last 20 years, 129 00:08:42,126 --> 00:08:51,734 and what the AI gives us the ability to do is to move faster 130 00:08:51,793 --> 00:08:55,008 and further up the mountain than we ever thought possible. 131 00:08:55,008 --> 00:09:01,220 So the technology is like a snowmobile, but it isn't magic. 132 00:09:01,220 --> 00:09:07,831 We have to learn how to build it and how to drive it properly. 133 00:09:09,659 --> 00:09:15,653 And in many cases, the AI tools are having the opposite effect 134 00:09:15,732 --> 00:09:16,134 on people. 135 00:09:16,134 --> 00:09:19,208 We can see from big sets of data they are slowing people 136 00:09:19,269 --> 00:09:19,490 down. 137 00:09:19,490 --> 00:09:24,471 They are acting more like a heavy rucksack than a snowmobile 138 00:09:24,471 --> 00:09:29,504 , and that's because we're not starting with first principles, 139 00:09:29,524 --> 00:09:32,491 and first principles of thriving in the AI world are getting 140 00:09:32,532 --> 00:09:33,822 your brain state sorted out. 141 00:09:33,822 --> 00:09:38,392 So what human AI performance psychology is all about is 142 00:09:38,432 --> 00:09:42,707 helping people to get their brain states optimized so they 143 00:09:42,748 --> 00:09:47,359 can actually integrate the new AI technologies into their daily 144 00:09:47,359 --> 00:09:52,006 workflows and get the maximal benefits from them for both 145 00:09:53,428 --> 00:09:55,392 performing but also well-being. 146 00:09:55,392 --> 00:09:59,484 And we can, of course, do that individually and collectively. 147 00:09:59,484 --> 00:10:05,332 So we see there's a huge opportunity, I think, probably 148 00:10:05,373 --> 00:10:08,947 like we've never seen before to be healthier, happier and at our 149 00:10:08,947 --> 00:10:09,349 best. 150 00:10:09,349 --> 00:10:11,947 That's what the AI tools give us. 151 00:10:13,041 --> 00:10:16,264 But in order to capitalize on that, we need to increase our 152 00:10:16,304 --> 00:10:21,062 brain state intelligence, and that's why I wrote Train your 153 00:10:21,081 --> 00:10:22,388 Brain for the AI Revolution. 154 00:10:22,388 --> 00:10:31,000 But if we want to not just get brain state intelligent but 155 00:10:31,059 --> 00:10:38,852 actually put the things that we know what we should be doing 156 00:10:38,873 --> 00:10:43,147 into practice, we then need to go one step further and have 157 00:10:43,307 --> 00:10:45,552 what we call brain state intelligent cultures. 158 00:10:45,552 --> 00:10:51,942 And this is where we help each other to do this, and I talk 159 00:10:52,543 --> 00:10:55,932 about that at the end of Train your Brain for the AI Revolution 160 00:10:55,932 --> 00:10:55,932 . 161 00:10:55,932 --> 00:11:08,660 But we need help often to make change in our lives in our lives 162 00:11:08,660 --> 00:11:10,105 and that's why you know we are training up the world's first 163 00:11:10,125 --> 00:11:12,133 certified human performance psychology coaches, for example, 164 00:11:12,133 --> 00:11:16,121 and it's why we're working with teams and businesses and we're 165 00:11:16,142 --> 00:11:17,943 doing one-to-one coaching to help people. 166 00:11:17,943 --> 00:11:22,929 So, anyway, that's a little bit of an overview of what's coming 167 00:11:22,929 --> 00:11:31,304 up in this in-depth introduction to human AI 168 00:11:31,365 --> 00:11:32,626 performance psychology. 169 00:11:33,948 --> 00:11:40,299 And, yeah, what you're going to hear now is essentially an audio 170 00:11:40,299 --> 00:11:42,605 version of the article that we released yesterday. 171 00:11:42,605 --> 00:11:46,524 So if it's helpful, you can go to that page and you can look 172 00:11:46,543 --> 00:11:47,830 through the article at the same time. 173 00:11:47,830 --> 00:11:50,220 But, yeah, I hope this is interesting. 174 00:11:50,220 --> 00:11:56,871 I hope it helps us to to help you make sense of this complex 175 00:11:56,912 --> 00:12:00,725 world that we're living in and gives you a sense of optimism 176 00:12:01,486 --> 00:12:06,635 that this can actually be a force for good and it can help 177 00:12:06,716 --> 00:12:10,644 us to be healthier, happier and at our best more often. 178 00:12:10,644 --> 00:12:16,519 But it won't happen by magic, um, and if you haven't already, 179 00:12:16,538 --> 00:12:19,326 I'd really recommend reading train your brain for the ai 180 00:12:19,366 --> 00:12:19,967 revolution. 181 00:12:19,967 --> 00:12:23,129 You can get through it in three to four hours and it shows you 182 00:12:23,208 --> 00:12:29,087 the, the first system you need to implement to start improving 183 00:12:29,128 --> 00:12:31,552 your brain state intelligence. 184 00:12:31,552 --> 00:12:35,760 And then, of course, the habit mechanic is still the Bible and 185 00:12:35,801 --> 00:12:39,408 everything that we it's our Bible, the Tougher Minds Bible, 186 00:12:39,447 --> 00:12:39,828 if you like. 187 00:12:39,828 --> 00:12:45,302 Everything that we say in there still stands, but it just goes 188 00:12:45,364 --> 00:12:48,283 much, much, much deeper than the new book we've written. 189 00:12:48,283 --> 00:12:50,087 So those two work in combination. 190 00:12:50,087 --> 00:12:55,528 But read train your brain for the revolution first, um, and 191 00:12:55,567 --> 00:12:58,253 yeah, from our website now we can you can actually get a free 192 00:12:58,293 --> 00:13:02,087 copy of that um, just go to toughermindscouk. 193 00:13:02,087 --> 00:13:06,678 So, yeah, I hope you enjoy the article, looking forward to 194 00:13:06,719 --> 00:13:12,152 questions, thoughts, reflections and then working with people on 195 00:13:12,152 --> 00:13:15,600 this in the near future, because I know people are really 196 00:13:15,600 --> 00:13:20,730 excited about getting involved in this movement, um, and we're 197 00:13:20,991 --> 00:13:22,461 excited to go on that journey with you. 198 00:13:22,461 --> 00:13:28,943 So here comes the article Enjoy Human AI, performance 199 00:13:28,984 --> 00:13:36,321 Psychology An introduction, the new brain science, redefining 200 00:13:36,461 --> 00:13:39,307 how we work, lead and thrive with AI. 201 00:13:41,616 --> 00:13:42,961 Read by Dr John Finn. 202 00:13:42,961 --> 00:13:44,205 Tougher Minds founder. 203 00:13:44,205 --> 00:13:48,466 Introduction the human performance revolution. 204 00:13:48,466 --> 00:13:53,124 For the first time in human history, machines can automate 205 00:13:53,205 --> 00:13:54,548 complex cognitive work. 206 00:13:54,548 --> 00:13:57,644 This is more than a technological revolution. 207 00:13:57,644 --> 00:14:00,577 It's a human performance revolution. 208 00:14:00,577 --> 00:14:04,605 Despite the incredible promise of AI tools, many professionals 209 00:14:04,666 --> 00:14:09,101 today feel more overwhelmed, distracted and exhausted than 210 00:14:09,142 --> 00:14:09,322 ever. 211 00:14:09,322 --> 00:14:12,249 The problem isn't just learning the tools. 212 00:14:12,249 --> 00:14:16,663 The real key to thriving in the AI era is mastering the most 213 00:14:16,722 --> 00:14:21,619 powerful technology in the known universe your brain Key insight 214 00:14:21,619 --> 00:14:21,619 . 215 00:14:21,619 --> 00:14:26,868 While organizations focus on AI adoption, the critical factor 216 00:14:26,967 --> 00:14:31,325 for success isn't the technology itself, but how effectively 217 00:14:31,426 --> 00:14:35,336 humans can collaborate with these tools through optimized 218 00:14:35,437 --> 00:14:36,581 cognitive performance. 219 00:14:37,485 --> 00:14:41,116 The birth of human AI performance psychology. 220 00:14:41,116 --> 00:14:46,529 As a cognitive and behavioral science expert witnessing the 221 00:14:46,570 --> 00:14:51,458 collision of human psychology with artificial intelligence, I, 222 00:14:51,458 --> 00:14:53,260 dr John Finn, recognized an urgent need for a new framework. 223 00:14:53,260 --> 00:14:55,803 Recognized an urgent need for a new framework. 224 00:14:55,803 --> 00:15:05,095 That's why I established Human AI Performance Psychology, a 225 00:15:05,115 --> 00:15:06,441 pioneering discipline applying first principles, insights to 226 00:15:06,461 --> 00:15:09,835 optimize human brain states, subconscious behavioral patterns 227 00:15:09,835 --> 00:15:14,307 and leadership capabilities in AI-augmented environments. 228 00:15:14,307 --> 00:15:19,753 As the founder of this field, I've built human AI performance 229 00:15:19,793 --> 00:15:24,863 psychology upon my 25 years of research in cognitive science, 230 00:15:25,485 --> 00:15:29,437 neurobiology and behavioral psychology, adapting these 231 00:15:29,517 --> 00:15:33,028 insights to the unique challenges of the AI era. 232 00:15:33,028 --> 00:15:37,256 While artificial intelligence technologies are relatively new, 233 00:15:37,256 --> 00:15:41,221 the human performance challenges they amplify are not, 234 00:15:41,221 --> 00:15:45,486 and through my work with over 20,000 people, I've developed 235 00:15:45,506 --> 00:15:48,149 the scientific frameworks to help people meet these 236 00:15:48,210 --> 00:15:49,410 challenges head-on. 237 00:15:49,410 --> 00:15:54,904 My approach optimises human brain states, subconscious 238 00:15:54,945 --> 00:15:58,933 behavioural patterns and leadership capabilities in AI 239 00:15:59,114 --> 00:16:00,235 augmented environments. 240 00:16:00,235 --> 00:16:06,268 The capitalization of brain states capital B for brain and S 241 00:16:06,268 --> 00:16:08,136 for states is intentional. 242 00:16:08,136 --> 00:16:12,946 It refers to my proprietary model that forms a cornerstone 243 00:16:13,346 --> 00:16:14,249 of this new field. 244 00:16:14,249 --> 00:16:20,788 Key insight Human AI performance psychology addresses 245 00:16:20,788 --> 00:16:23,985 the urgent need for a systematic approach to human 246 00:16:24,346 --> 00:16:29,462 cognitive optimization in an era where AI tools are transforming 247 00:16:29,462 --> 00:16:33,875 how we work, think and collaborate, but also have the 248 00:16:33,916 --> 00:16:38,871 potential to overwhelm and exhaust us rather than enhance 249 00:16:39,011 --> 00:16:39,835 our capabilities. 250 00:16:40,876 --> 00:16:46,424 Understanding the AI era beyond just technology, to understand 251 00:16:46,544 --> 00:16:51,798 what AI truly means for human performance, consider this 252 00:16:51,857 --> 00:16:52,337 metaphor. 253 00:16:52,337 --> 00:16:56,943 Imagine you're on a journey to reach the top of a mountain. 254 00:16:56,943 --> 00:17:01,490 The conditions are increasingly stormy, making progress 255 00:17:01,570 --> 00:17:02,051 difficult. 256 00:17:02,051 --> 00:17:06,923 This mirrors our complex modern world, where achieving our 257 00:17:06,983 --> 00:17:09,008 goals feels increasingly challenging. 258 00:17:09,008 --> 00:17:14,027 In this landscape, ai has two potential functions. 259 00:17:14,027 --> 00:17:18,963 It can either serve as a snowmobile, a powerful tool that 260 00:17:18,963 --> 00:17:22,298 allows us to go faster and further than previously possible 261 00:17:22,298 --> 00:17:26,307 , or it can become a heavy rucksack, weighing us down, 262 00:17:27,134 --> 00:17:30,221 adding to our burden rather than lightening it. 263 00:17:31,542 --> 00:17:36,778 People now fall into two distinct groups the replaceable 264 00:17:37,381 --> 00:17:38,304 and the unstoppable. 265 00:17:38,304 --> 00:17:43,138 The replaceable those who either fail to adapt or are 266 00:17:43,259 --> 00:17:45,624 failing to use AI tools effectively. 267 00:17:45,624 --> 00:17:50,460 They're either trudging up the mountain without modern tools or 268 00:17:50,460 --> 00:17:54,288 struggling under the weight of poorly implemented technology, 269 00:17:54,815 --> 00:17:56,259 exhausted and overwhelmed. 270 00:17:56,259 --> 00:18:01,336 The unstoppable those who master both technology and their 271 00:18:01,336 --> 00:18:04,967 own cognitive performance, energetically speeding past 272 00:18:05,047 --> 00:18:09,759 others on snowmobiles, operating in high-charge mode, while 273 00:18:09,799 --> 00:18:13,548 collaborating with AI to achieve what others think impossible. 274 00:18:13,548 --> 00:18:17,561 Becoming unstoppable doesn't happen automatically. 275 00:18:17,561 --> 00:18:22,259 Even though many AI tools are free or inexpensive, simply 276 00:18:22,298 --> 00:18:23,721 having access isn't enough. 277 00:18:23,721 --> 00:18:28,436 We must understand both how to use these tools and how to 278 00:18:28,576 --> 00:18:32,086 optimise our own cognitive function to work effectively 279 00:18:32,125 --> 00:18:32,386 with them. 280 00:18:32,386 --> 00:18:37,544 Key insight the difference between those who thrive and 281 00:18:37,584 --> 00:18:42,640 those who struggle in the AI era isn't access to technology, but 282 00:18:42,640 --> 00:18:46,267 mastery of human AI collaboration and, in some cases 283 00:18:46,267 --> 00:18:47,648 , human AI teamwork. 284 00:18:48,876 --> 00:18:51,546 The Lighthouse Brain your cognitive foundation. 285 00:18:51,546 --> 00:18:57,003 To understand how your brain works with AI, we first need a 286 00:18:57,144 --> 00:18:59,269 fundamental model of brain function. 287 00:18:59,269 --> 00:19:03,362 The Lighthouse Brain Model, grounded in cutting-edge 288 00:19:03,422 --> 00:19:07,618 neuroscience and behavioural science, that I've refined over 289 00:19:07,638 --> 00:19:11,448 the past 25 years, provides this essential foundation. 290 00:19:11,448 --> 00:19:17,026 Imagine your brain contains a lighthouse where two important 291 00:19:17,086 --> 00:19:22,286 characters live Hugh and Will Power or Wilhelmina Power. 292 00:19:23,434 --> 00:19:29,248 Hue H-U-E, which stands for Horribly Unhelpful Emotions, 293 00:19:30,694 --> 00:19:33,663 works in the lighthouse's control room, constantly 294 00:19:33,723 --> 00:19:38,346 scanning for threats from your past memories of mistakes, 295 00:19:39,255 --> 00:19:43,738 threats in the present immediate problems, threats in the future 296 00:19:43,738 --> 00:19:45,544 , worst case scenarios. 297 00:19:45,544 --> 00:19:51,480 When no threats are present, hugh seeks easy, novel and 298 00:19:51,540 --> 00:19:55,405 exciting activities that provide short-term gratification. 299 00:19:55,405 --> 00:20:07,855 Willpower Acts as Hugh's guide and mentor, helping you fulfil 300 00:20:07,875 --> 00:20:08,196 your potential. 301 00:20:08,196 --> 00:20:09,538 When Hugh notices problems or gets tempted by short-term 302 00:20:09,558 --> 00:20:11,001 gratification, it can call Willpower for assistance. 303 00:20:11,001 --> 00:20:14,068 This dynamic isn't a character flaw. 304 00:20:14,068 --> 00:20:18,545 Hugh's scanning behaviours are built-in survival programming 305 00:20:19,125 --> 00:20:22,560 that helped humans thrive for hundreds of thousands of years. 306 00:20:22,560 --> 00:20:28,375 The problem is that in today's AI-augmented world, these same 307 00:20:28,435 --> 00:20:30,361 instincts often work against us. 308 00:20:30,361 --> 00:20:35,077 When Willpower and Hugh work in harmony, you can leverage AI 309 00:20:35,117 --> 00:20:38,967 tools strategically rather than being constantly distracted by 310 00:20:39,007 --> 00:20:39,107 them. 311 00:20:39,107 --> 00:20:43,383 Understanding this relationship explains why we struggle to 312 00:20:43,442 --> 00:20:48,799 maintain focus on complex, valuable work in an AI-augmented 313 00:20:48,799 --> 00:20:49,421 environment. 314 00:20:50,442 --> 00:20:54,635 Key insight your brain's automatic processes, represented 315 00:20:54,635 --> 00:20:58,625 by Hugh, evolved for a very different environment than 316 00:20:58,665 --> 00:21:01,039 today's AI-augmented workplace. 317 00:21:01,039 --> 00:21:06,015 Success requires understanding and optimising the relationship 318 00:21:06,576 --> 00:21:10,383 between these automatic processes and your more 319 00:21:10,823 --> 00:21:17,320 strategic cognitive functions willpower Scientific foundation. 320 00:21:17,320 --> 00:21:21,855 If you're curious about the deeper neuroscience behind the 321 00:21:21,914 --> 00:21:26,243 Lighthouse Brain Model, you'll find detailed explanations in 322 00:21:26,284 --> 00:21:30,376 Appendix A of my best-selling book Train your Brain. 323 00:21:30,376 --> 00:21:34,903 For the AI Revolution, the proven four-step system to 324 00:21:34,923 --> 00:21:38,508 become irreplaceable, no tech skills required. 325 00:21:38,508 --> 00:21:43,683 This model synthesizes research from leading neuroscientists 326 00:21:43,984 --> 00:21:48,521 and psychologists, combined with insights from my 25 years of 327 00:21:48,622 --> 00:21:50,486 practical experience and research. 328 00:21:50,486 --> 00:21:57,942 The three brain states framework your lighthouse brain 329 00:21:58,163 --> 00:22:02,942 faces modern challenges that go beyond just disrupting hue and 330 00:22:02,983 --> 00:22:04,268 will powers relationship. 331 00:22:04,268 --> 00:22:08,382 They drain the very energy source powering your entire 332 00:22:08,682 --> 00:22:09,486 cognitive system. 333 00:22:10,409 --> 00:22:14,279 Your brain functions like a rechargeable battery with three 334 00:22:14,339 --> 00:22:18,327 distinct power modes, similar to a solar powered lighthouse. 335 00:22:18,327 --> 00:22:22,257 Power mode 1 recharge brain state. 336 00:22:22,257 --> 00:22:27,626 Power mode 2 medium charge brain state. 337 00:22:27,626 --> 00:22:34,640 Power mode 3 high charge brain state recharge brain state more 338 00:22:34,681 --> 00:22:35,181 details. 339 00:22:35,181 --> 00:22:40,150 When your brain needs essential recovery and maintenance 340 00:22:41,255 --> 00:22:46,105 Equivalent to a lighthouse on low power during daylight hours 341 00:22:46,586 --> 00:22:48,108 while recharging its batteries. 342 00:22:48,108 --> 00:22:55,105 Medium charge brain state More details when your brain handles 343 00:22:55,204 --> 00:22:57,008 routine tasks efficiently. 344 00:22:57,008 --> 00:23:01,576 When your brain handles routine tasks efficiently, similar to a 345 00:23:01,576 --> 00:23:02,457 lighthouse running low-level lights at dusk. 346 00:23:02,457 --> 00:23:07,501 High-charge brain state more details when your brain performs 347 00:23:07,501 --> 00:23:10,925 sophisticated thinking and tackles demanding tasks 348 00:23:11,906 --> 00:23:18,377 comparable to a lighthouse operating at full power, sending 349 00:23:18,377 --> 00:23:19,083 its bright beam across the waters. 350 00:23:19,163 --> 00:23:23,519 Four key sources either charge or drain your brain battery 351 00:23:24,801 --> 00:23:28,749 Sleep the equivalent of direct sunlight for your brain's 352 00:23:28,815 --> 00:23:34,265 battery Quality sleep recharges your system, allowing willpower 353 00:23:34,645 --> 00:23:36,388 to guide hue effectively. 354 00:23:36,388 --> 00:23:41,204 Brain-friendly nutrition, the special fuel that keeps your 355 00:23:41,265 --> 00:23:42,307 brain's battery running. 356 00:23:42,307 --> 00:23:46,705 Stress often leads to poor nutritional choices that give 357 00:23:46,786 --> 00:23:50,195 brief energy spikes but lead to deeper crashes. 358 00:23:50,195 --> 00:23:55,386 Movement, particularly walking, which acts like a supercharger 359 00:23:55,426 --> 00:23:56,568 for your brain's battery. 360 00:23:56,568 --> 00:24:01,083 Being desk-bound drains your battery and makes quality sleep 361 00:24:01,242 --> 00:24:01,943 more difficult. 362 00:24:01,943 --> 00:24:08,001 Relationships, social connections, can either energise 363 00:24:08,001 --> 00:24:09,826 your battery or deplete it. 364 00:24:09,826 --> 00:24:14,901 Digital overload and strained relationships turn potential 365 00:24:15,082 --> 00:24:17,384 energy sources into energy drains. 366 00:24:17,384 --> 00:24:21,771 When your battery is low, hughes threat scanning becomes 367 00:24:21,791 --> 00:24:21,932 erratic. 368 00:24:21,932 --> 00:24:23,193 Turn potential energy sources into energy drains when your 369 00:24:23,213 --> 00:24:25,036 battery is low, hugh's threat scanning becomes erratic, seeing 370 00:24:25,036 --> 00:24:25,416 dangers everywhere. 371 00:24:25,416 --> 00:24:28,340 Willpower lacks energy to maintain its mentoring role. 372 00:24:28,340 --> 00:24:30,605 Their relationship becomes strained. 373 00:24:30,605 --> 00:24:33,709 The whole system operates in survival mode. 374 00:24:33,709 --> 00:24:41,259 This creates a downward spiral where it becomes increasingly 375 00:24:41,278 --> 00:24:42,722 difficult to make good decisions about sleep, nutrition, 376 00:24:42,742 --> 00:24:47,275 movement and relationships the very things that would recharge 377 00:24:47,434 --> 00:24:47,997 your battery. 378 00:24:49,119 --> 00:24:53,873 Key insight understanding your brain's three power modes gives 379 00:24:53,913 --> 00:24:56,579 you a unique advantage in today's workplace. 380 00:24:56,579 --> 00:25:01,497 While others struggle to adapt to AI tools, you can match your 381 00:25:01,537 --> 00:25:04,977 brain's natural rhythms to different types of work and 382 00:25:05,057 --> 00:25:07,965 reset these rhythms to work better for you. 383 00:25:07,965 --> 00:25:10,555 Scientific Foundation. 384 00:25:10,555 --> 00:25:15,005 If you're curious about the deeper neuroscience behind the 385 00:25:15,065 --> 00:25:19,285 brain states model, you'll find detailed explanations in 386 00:25:19,355 --> 00:25:24,045 Appendix B of my best-selling book Train your Brain for the AI 387 00:25:24,045 --> 00:25:27,258 Revolution, the proven four-step system. 388 00:25:27,258 --> 00:25:31,184 To become irreplaceable, no tech skills required. 389 00:25:31,184 --> 00:25:36,240 This framework is grounded in cutting-edge research, verified 390 00:25:36,300 --> 00:25:38,646 through our work with thousands of professionals. 391 00:25:39,394 --> 00:25:42,704 Why traditional solutions fall short. 392 00:25:42,704 --> 00:25:46,724 Brain state optimisation isn't a new challenge. 393 00:25:46,724 --> 00:25:51,257 Even before AI entered our workplaces, professionals 394 00:25:51,317 --> 00:25:53,104 struggled to perform at their best. 395 00:25:53,104 --> 00:25:57,536 Traditional approaches to improving human performance have 396 00:25:57,536 --> 00:26:02,575 consistently fallen short of delivering lasting results, and 397 00:26:02,615 --> 00:26:07,342 if these approaches are already failing in a pre-AI world, they 398 00:26:07,382 --> 00:26:11,406 have virtually no chance of succeeding in the far more 399 00:26:11,467 --> 00:26:14,191 complex AI-augmented environment . 400 00:26:14,191 --> 00:26:17,084 Consider this striking evidence . 401 00:26:17,084 --> 00:26:21,455 Environment. 402 00:26:21,455 --> 00:26:22,438 Consider this striking evidence . 403 00:26:22,478 --> 00:26:23,721 The largest peer-reviewed analysis ever conducted on 404 00:26:23,740 --> 00:26:26,405 cognitive behavioral therapy CBT , the gold standard for behavior 405 00:26:26,405 --> 00:26:30,597 change was published by Professor Pim Kuipers and 406 00:26:30,657 --> 00:26:32,961 colleagues in 2023. 407 00:26:32,961 --> 00:26:39,410 Examining over 50,000 people across 409 studies, the results 408 00:26:39,450 --> 00:26:44,652 showed 58% of people who received CBT showed no 409 00:26:44,731 --> 00:26:45,654 meaningful improvement. 410 00:26:45,654 --> 00:26:52,788 Of the 42% who did improve, 19% would likely have gotten better 411 00:26:52,788 --> 00:26:53,769 without treatment. 412 00:26:53,769 --> 00:27:01,119 In simple terms, only about one in five people benefit from CBT 413 00:27:01,119 --> 00:27:01,119 . 414 00:27:01,119 --> 00:27:01,882 Specifically. 415 00:27:01,882 --> 00:27:06,144 Remember, this is considered the gold standard treatment. 416 00:27:06,144 --> 00:27:10,395 Even more concerning, when researchers followed up a year 417 00:27:10,476 --> 00:27:14,617 or two later, they found no real difference between people who 418 00:27:14,637 --> 00:27:17,724 had received CBT and those who hadn't. 419 00:27:17,724 --> 00:27:23,877 This reveals something fundamental about how our brains 420 00:27:23,877 --> 00:27:26,785 work, even when people understand exactly what they 421 00:27:26,865 --> 00:27:30,743 need to change and are given specific techniques to make 422 00:27:30,784 --> 00:27:31,506 those changes. 423 00:27:32,295 --> 00:27:34,943 Lasting transformation remains elusive. 424 00:27:34,943 --> 00:27:40,088 If traditional approaches struggle to create lasting 425 00:27:40,148 --> 00:27:44,480 change in relatively straightforward behaviours, how 426 00:27:44,519 --> 00:27:49,509 can they possibly help us master the complex demands of our AI 427 00:27:49,714 --> 00:27:50,877 augmented workplaces? 428 00:27:50,877 --> 00:27:55,146 We're not just trying to change a few specific thoughts or 429 00:27:55,186 --> 00:27:55,748 behaviours. 430 00:27:55,748 --> 00:28:01,497 We're aiming to fundamentally transform how our brain operates 431 00:28:01,497 --> 00:28:02,419 throughout the day. 432 00:28:02,419 --> 00:28:07,772 Let's look at four common approaches organisations are 433 00:28:07,813 --> 00:28:11,719 currently using to help employees adapt to AI tools. 434 00:28:11,719 --> 00:28:16,546 Each of these approaches illustrates why we need 435 00:28:16,787 --> 00:28:20,296 something fundamentally different, an approach that 436 00:28:20,375 --> 00:28:24,726 aligns with how our brain actually works, not just what we 437 00:28:24,726 --> 00:28:25,607 think should work. 438 00:28:27,096 --> 00:28:31,324 Technical training Companies invest heavily in teaching 439 00:28:31,384 --> 00:28:36,063 employees how to use AI tools, but knowing how to operate a 440 00:28:36,123 --> 00:28:39,457 tool doesn't mean your lighthouse brain is optimized to 441 00:28:39,457 --> 00:28:40,038 work with it. 442 00:28:40,038 --> 00:28:43,307 It's like having a sophisticated new lens for your 443 00:28:43,394 --> 00:28:47,364 lighthouse, but never learning how to keep your beam steady. 444 00:28:47,364 --> 00:28:51,622 Traditional performance coaching and leadership 445 00:28:51,682 --> 00:28:56,597 development programs these focus on time management, goal 446 00:28:56,637 --> 00:29:01,366 setting, productivity techniques , leadership development and 447 00:29:01,426 --> 00:29:02,288 team performance. 448 00:29:02,288 --> 00:29:06,501 They provide valuable knowledge about what to do differently, 449 00:29:07,083 --> 00:29:10,710 but knowing what to do isn't the same as doing it consistently. 450 00:29:10,710 --> 00:29:14,840 It's like knowing exactly how a lighthouse should work, but 451 00:29:14,901 --> 00:29:19,368 never mastering the day-to-day practices to maintain peak 452 00:29:19,409 --> 00:29:19,970 performance. 453 00:29:19,970 --> 00:29:24,179 This applies not just to individual performance, but also 454 00:29:24,179 --> 00:29:26,981 to leadership capabilities and team dynamics. 455 00:29:26,981 --> 00:29:32,270 Wellness programs While well-intentioned, these 456 00:29:32,351 --> 00:29:35,617 typically focus on stress management or better sleep. 457 00:29:35,617 --> 00:29:41,255 Again, they provide knowledge, not the system for turning that 458 00:29:41,355 --> 00:29:42,877 knowledge into lasting habits. 459 00:29:42,877 --> 00:29:46,733 It's like knowing your lighthouse needs a steady power 460 00:29:46,773 --> 00:29:50,733 supply but never establishing the routines to keep the 461 00:29:50,794 --> 00:29:51,736 batteries charged. 462 00:29:53,005 --> 00:29:57,388 Flow-based performance approaches Flow training focuses 463 00:29:57,388 --> 00:30:01,053 on achieving rare moments when we operate on autopilot, 464 00:30:01,664 --> 00:30:04,384 executing well-practiced skills effortlessly. 465 00:30:04,384 --> 00:30:09,510 But in our AI augmented workday , optimising for autopilot 466 00:30:09,550 --> 00:30:11,731 moments misses the point entirely. 467 00:30:11,731 --> 00:30:17,665 Our work now demands continuous adaptation rather than 468 00:30:17,726 --> 00:30:19,893 perfection of existing abilities . 469 00:30:19,893 --> 00:30:23,984 The root problem knowledge versus habits. 470 00:30:23,984 --> 00:30:29,696 All these approaches share the same fundamental limitation they 471 00:30:29,696 --> 00:30:33,131 focus on providing knowledge rather than building habits. 472 00:30:33,131 --> 00:30:40,152 This misses a crucial insight from neuroscience 98 to 100% of 473 00:30:40,231 --> 00:30:44,179 human behaviour comes from our habits, not from knowing what we 474 00:30:44,179 --> 00:30:44,605 should do. 475 00:30:45,606 --> 00:30:50,336 Your brain contains over 1 trillion microscopic biological 476 00:30:50,395 --> 00:30:55,257 moving parts, including neurons, synapses and neural pathways, 477 00:30:56,041 --> 00:30:59,354 all working together to drive your automatic behaviours. 478 00:30:59,354 --> 00:31:02,785 This vast network isn't controlled by conscious 479 00:31:02,904 --> 00:31:06,334 knowledge or willpower, but by deeply embedded patterns. 480 00:31:06,334 --> 00:31:11,192 Current approaches are like trying to learn to drive by 481 00:31:11,294 --> 00:31:14,451 reading the driver's manual, without ever getting behind the 482 00:31:14,491 --> 00:31:14,733 wheel. 483 00:31:14,733 --> 00:31:18,749 Understanding what you should do differently isn't enough. 484 00:31:18,749 --> 00:31:22,518 You need to rewire your brain's automated patterns. 485 00:31:22,518 --> 00:31:27,692 Key insight Traditional approaches fail because they 486 00:31:27,732 --> 00:31:31,968 provide information without addressing the fundamental habit 487 00:31:31,968 --> 00:31:36,557 patterns that drive 98 to 100 percent of human behavior. 488 00:31:36,557 --> 00:31:42,776 Real transformation requires systematically rewiring these 489 00:31:42,875 --> 00:31:43,898 neural pathways. 490 00:31:43,898 --> 00:31:51,511 How AI transforms work across your brain states Understanding 491 00:31:51,571 --> 00:31:56,897 how AI impacts each of your three brain states reveals both 492 00:31:56,938 --> 00:32:00,541 the challenges and opportunities of this transformation. 493 00:32:01,144 --> 00:32:04,932 High-charge brain state AI's role and impact. 494 00:32:04,932 --> 00:32:10,375 While AI can't replicate most premium cognitive work, it can 495 00:32:10,414 --> 00:32:11,778 dramatically amplify it. 496 00:32:11,778 --> 00:32:17,406 It can dramatically amplify it. 497 00:32:17,406 --> 00:32:19,250 Ai tools function like expert consultants who are instantly 498 00:32:19,270 --> 00:32:21,355 available, helping you complete challenging work faster and at 499 00:32:21,435 --> 00:32:22,018 lower cost. 500 00:32:22,018 --> 00:32:27,512 Medium charge brain state AI's role and impact. 501 00:32:27,512 --> 00:32:32,488 Ai can now handle most tasks humans have traditionally done 502 00:32:32,929 --> 00:32:36,237 in medium charge states faster and more efficiently. 503 00:32:36,237 --> 00:32:40,852 Recharge brain state AI's role and impact. 504 00:32:40,852 --> 00:32:45,696 When used properly, ai reduces overwhelm by handling routine 505 00:32:45,737 --> 00:32:49,134 work and increases daily progress through amplified 506 00:32:49,233 --> 00:32:53,172 high-charge thinking, resulting in more downtime and better 507 00:32:53,211 --> 00:32:54,895 sleep due to reduced stress. 508 00:32:55,984 --> 00:32:58,530 Medium-charge brain state transformation. 509 00:32:58,530 --> 00:33:03,787 Your medium-charge brain state handles simple, routine tasks 510 00:33:04,307 --> 00:33:07,654 like sending standard emails or administrative work. 511 00:33:07,654 --> 00:33:12,029 These activities have consumed more of our working hours over 512 00:33:12,069 --> 00:33:15,838 time, leaving little capacity for premium thinking. 513 00:33:15,838 --> 00:33:21,194 Consider this prediction from Winning by Design, a leading 514 00:33:21,395 --> 00:33:26,372 sales training company Within 12 months, ai will enable 515 00:33:26,452 --> 00:33:31,626 companies to operate many sales and marketing functions at just 516 00:33:31,686 --> 00:33:37,906 2% of current costs, while achieving better results and 98% 517 00:33:37,906 --> 00:33:40,193 reduction with improved performance. 518 00:33:40,193 --> 00:33:45,952 This transformation occurs because a I can handle most 519 00:33:46,233 --> 00:33:49,906 medium-charge tasks more efficiently than humans. 520 00:33:51,625 --> 00:33:55,655 High-charge Brain State Amplification your high charge 521 00:33:55,715 --> 00:33:59,907 brain state enables your most sophisticated thinking, from 522 00:33:59,968 --> 00:34:02,855 complex problem solving to strategic planning. 523 00:34:02,855 --> 00:34:07,528 This is your brain's premium operating mode where uniquely 524 00:34:07,709 --> 00:34:09,094 human capabilities shine. 525 00:34:09,094 --> 00:34:13,005 Our research shows most professionals can only maintain 526 00:34:14,248 --> 00:34:18,588 one to two hours of high-charge thinking daily due to cognitive 527 00:34:18,628 --> 00:34:22,115 challenges and what we call invisible brain damage. 528 00:34:22,115 --> 00:34:27,855 The rest gets consumed by interruptions, routine tasks and 529 00:34:27,855 --> 00:34:28,755 mental fatigue. 530 00:34:28,755 --> 00:34:33,172 When people optimise their brain states, they can maintain 531 00:34:33,371 --> 00:34:36,217 four to five hours of high-charge thinking each 532 00:34:36,277 --> 00:34:36,659 workday. 533 00:34:36,659 --> 00:34:41,467 But here's what makes this moment extraordinary AI 534 00:34:41,509 --> 00:34:45,547 dramatically amplifies this capacity, allowing professionals 535 00:34:45,547 --> 00:34:51,237 with optimised brain states to complete five to six plus hours 536 00:34:51,297 --> 00:34:53,039 of high-charge thinking daily. 537 00:34:53,039 --> 00:34:59,193 A real-world example producing the audiobook for Train your 538 00:34:59,233 --> 00:35:04,132 Brain for the AI Revolution took one person with optimized brain 539 00:35:04,132 --> 00:35:07,079 states just three days using AI tools. 540 00:35:07,079 --> 00:35:11,755 The same task for a previous book required two people working 541 00:35:11,755 --> 00:35:16,074 for 10 days, so 20 days in total, and cost nine times as 542 00:35:16,135 --> 00:35:16,315 much. 543 00:35:16,315 --> 00:35:21,775 So we were able to create the new audiobook using optimized 544 00:35:21,815 --> 00:35:27,054 brain states and AI tools 17 working days faster with a 90% 545 00:35:27,213 --> 00:35:27,936 cost reduction. 546 00:35:29,545 --> 00:35:33,373 Recharge, brain state enhancement by handling routine 547 00:35:33,432 --> 00:35:38,068 tasks that previously consumed cognitive energy, ai tools free 548 00:35:38,128 --> 00:35:40,032 up mental space for true recovery. 549 00:35:40,032 --> 00:35:44,547 One senior legal professional reported when I first started 550 00:35:44,648 --> 00:35:48,757 habit mechanic AI edge coaching, I was working on my laptop till 551 00:35:48,757 --> 00:35:50,146 10 to 11 every night. 552 00:35:50,146 --> 00:35:54,715 Now I get out of the office before five almost without fail 553 00:35:55,096 --> 00:35:55,637 every day. 554 00:35:55,637 --> 00:35:59,411 For the first time in my career I'm definitely saving at least 555 00:35:59,672 --> 00:36:00,755 one to two hours daily. 556 00:36:00,755 --> 00:36:06,570 Key insight AI's greatest impact isn't replacing humans, 557 00:36:06,889 --> 00:36:10,778 but transforming how we work across all three brain states 558 00:36:11,485 --> 00:36:14,577 Automating medium charge work, amplifying high charge 559 00:36:14,617 --> 00:36:18,007 capabilities and enhancing recharge quality. 560 00:36:18,829 --> 00:36:24,137 The success cycle your four-step habit mechanic AI edge system. 561 00:36:24,137 --> 00:36:28,088 The key to achieving transformative results isn't 562 00:36:28,148 --> 00:36:32,034 working harder, it's aligning your brain's natural patterns 563 00:36:32,414 --> 00:36:36,721 with AI's capabilities through our systematic success cycle. 564 00:36:36,721 --> 00:36:38,626 Step 1. 565 00:36:38,626 --> 00:36:42,195 Measurement your brain state analysis. 566 00:36:42,195 --> 00:36:46,112 Map your brain's energy patterns to reveal your biggest 567 00:36:46,152 --> 00:36:48,097 opportunities for transformation . 568 00:36:48,097 --> 00:36:53,173 This establishes your current baseline and identifies specific 569 00:36:53,173 --> 00:36:55,217 leverage points for improvement . 570 00:36:55,217 --> 00:36:56,905 Step 2. 571 00:36:56,905 --> 00:37:01,615 Planning with the task director system Match each task to the 572 00:37:01,675 --> 00:37:05,572 right type of energy and identify where AI tools can 573 00:37:05,612 --> 00:37:06,817 enhance your capabilities. 574 00:37:06,817 --> 00:37:11,228 This creates clarity about what work should be done in which 575 00:37:11,309 --> 00:37:15,177 brain state and how AI can support each type of work. 576 00:37:15,177 --> 00:37:16,907 Step 3. 577 00:37:16,907 --> 00:37:20,474 Optimization with the day designer system. 578 00:37:20,474 --> 00:37:24,492 Structure your day to maintain peak energy for what matters 579 00:37:24,552 --> 00:37:26,780 most professionally and personally. 580 00:37:26,780 --> 00:37:31,739 This aligns your schedule with your natural brain state cycles 581 00:37:32,121 --> 00:37:34,951 and creates protected time for high charge work. 582 00:37:34,951 --> 00:37:39,592 Step four automation with the routine engineer system. 583 00:37:39,592 --> 00:37:44,606 Develop triggers and systems that make optimal performance 584 00:37:44,726 --> 00:37:49,498 automatic, using AI tools to enhance rather than drain your 585 00:37:49,539 --> 00:37:49,860 energy. 586 00:37:49,860 --> 00:37:54,210 This transforms conscious practices into unconscious 587 00:37:54,271 --> 00:37:56,317 habits that sustain performance. 588 00:37:56,317 --> 00:38:00,856 This system functions like sports science for your brain, 589 00:38:02,204 --> 00:38:05,978 just as elite athletes use sophisticated systems to 590 00:38:06,099 --> 00:38:10,150 optimise physical performance, the success cycle helps you 591 00:38:10,311 --> 00:38:13,438 optimise cognitive performance with AI tools. 592 00:38:13,438 --> 00:38:19,856 Key insight the success cycle provides a systematic approach 593 00:38:20,264 --> 00:38:24,467 to measuring, planning, optimizing and automating your 594 00:38:24,527 --> 00:38:28,730 cognitive performance with AI, leading to more quality recharge 595 00:38:28,730 --> 00:38:33,911 time, less routine work and significantly more hours in your 596 00:38:33,911 --> 00:38:36,036 peak, high-charge state. 597 00:38:37,346 --> 00:38:40,755 Brain State Intelligence the performance multiplier. 598 00:38:40,755 --> 00:38:46,809 Most organisations are already investing in artificial 599 00:38:46,849 --> 00:38:50,336 intelligence tools and automation leadership 600 00:38:50,396 --> 00:38:52,510 development and performance coaching, change and 601 00:38:52,550 --> 00:38:54,097 transformation programmes, deaching, change and 602 00:38:54,139 --> 00:38:59,291 Transformation Programs, dei, wellness and Engagement 603 00:38:59,331 --> 00:39:01,978 Initiatives, digital Skills Training. 604 00:39:01,978 --> 00:39:06,632 However, none of these initiatives can deliver their 605 00:39:06,753 --> 00:39:11,809 full potential unless people have the cognitive capacity to 606 00:39:11,869 --> 00:39:14,315 absorb, apply and sustain them. 607 00:39:14,315 --> 00:39:17,485 Have the cognitive capacity to absorb, apply and sustain them. 608 00:39:17,485 --> 00:39:24,090 That's where brain state intelligence becomes the 609 00:39:24,110 --> 00:39:25,659 critical multiplier for your existing investments. 610 00:39:25,659 --> 00:39:30,786 Existing investment AI tools and digital transformation. 611 00:39:30,786 --> 00:39:34,989 How brain state intelligence enhances it Reduces cognitive 612 00:39:35,070 --> 00:39:38,913 overload so people can adopt and use tools effectively. 613 00:39:38,913 --> 00:39:43,436 Existing investment leadership development and performance 614 00:39:43,498 --> 00:39:43,998 coaching. 615 00:39:43,998 --> 00:39:54,867 How brain state intelligence enhances it Embeds lasting 616 00:39:54,887 --> 00:39:56,099 behaviour change by aligning habits with brain energy states. 617 00:39:56,099 --> 00:39:59,750 Existing investment well-being and resilience programmes. 618 00:39:59,750 --> 00:40:04,686 How brain state intelligence enhances it turns awareness into 619 00:40:04,686 --> 00:40:08,614 action with daily recharge tools and recovery routines. 620 00:40:08,614 --> 00:40:13,369 Existing investment training and skills development. 621 00:40:13,369 --> 00:40:18,827 How brain state intelligence enhances it Increases learning 622 00:40:18,867 --> 00:40:23,378 capacity by optimising focus, attention and brain rhythm. 623 00:40:23,378 --> 00:40:27,856 Existing investment team and culture initiatives. 624 00:40:27,856 --> 00:40:32,487 How brain state intelligence enhances it Builds shared 625 00:40:32,567 --> 00:40:35,974 language and systems systems supporting collective peak 626 00:40:36,115 --> 00:40:36,677 performance. 627 00:40:36,677 --> 00:40:41,132 Brain state intelligence doesn't replace existing 628 00:40:41,192 --> 00:40:41,753 programs. 629 00:40:41,753 --> 00:40:47,027 It unlocks their full potential by helping people operate at 630 00:40:47,068 --> 00:40:48,269 their cognitive best. 631 00:40:48,269 --> 00:40:52,876 It functions as the engine oil that makes every other 632 00:40:53,257 --> 00:40:56,260 organisational initiative run more smoothly. 633 00:40:56,260 --> 00:41:02,014 Key Insight Brain state intelligence serves as a 634 00:41:02,054 --> 00:41:05,804 performance multiplier for existing organisational 635 00:41:05,824 --> 00:41:10,612 investments by ensuring people have the cognitive capacity to 636 00:41:10,713 --> 00:41:13,559 implement and sustain new practices and technologies. 637 00:41:14,385 --> 00:41:17,155 Creating brain state intelligent cultures. 638 00:41:17,155 --> 00:41:22,876 Organizations excelling in the AI era are creating brain state 639 00:41:22,976 --> 00:41:27,494 intelligent cultures, our Six Sigma for human performance in 640 00:41:27,534 --> 00:41:28,295 the AI world. 641 00:41:28,295 --> 00:41:33,496 These cultures transform performance across everyational 642 00:41:33,577 --> 00:41:33,858 level. 643 00:41:33,858 --> 00:41:38,088 Young professionals Become productive revenue drivers 644 00:41:38,307 --> 00:41:43,217 faster by mastering complex skills and AI tools in months 645 00:41:43,637 --> 00:41:44,358 instead of years. 646 00:41:44,358 --> 00:41:49,251 Build sustainable high performance by managing stress 647 00:41:49,351 --> 00:41:49,972 effectively. 648 00:41:49,972 --> 00:41:54,760 Stay engaged and grow within the company, improving retention 649 00:41:54,760 --> 00:41:54,760 . 650 00:41:56,010 --> 00:42:00,920 Middle managers Drive faster AI adoption and ROI by confidently 651 00:42:01,141 --> 00:42:01,744 leading change. 652 00:42:01,744 --> 00:42:06,423 Deliver on strategic initiatives while maintaining 653 00:42:06,443 --> 00:42:06,784 team performance. 654 00:42:06,784 --> 00:42:11,784 Create high-performing teams that consistently hit targets. 655 00:42:11,784 --> 00:42:18,128 Senior leaders make sharper strategic decisions for longer, 656 00:42:18,570 --> 00:42:20,335 using science-backed strategies. 657 00:42:20,335 --> 00:42:26,172 Drive successful AI transformation by mastering the 658 00:42:26,251 --> 00:42:27,034 human factors. 659 00:42:27,034 --> 00:42:32,170 Create lasting cultural change that turns resistance into 660 00:42:32,211 --> 00:42:32,853 enthusiasm. 661 00:42:32,853 --> 00:42:34,206 Teams. 662 00:42:34,206 --> 00:42:40,148 Deliver complex projects over 200% faster by optimizing 663 00:42:40,530 --> 00:42:41,952 collective brain function. 664 00:42:41,952 --> 00:42:47,425 Maintain peak productivity during AI transformation by 665 00:42:47,487 --> 00:42:50,711 aligning work patterns with natural energy cycles. 666 00:42:50,711 --> 00:42:55,280 Drive faster innovation through enhanced collaboration. 667 00:42:55,280 --> 00:43:00,190 These improvements create powerful organisational outcomes 668 00:43:00,190 --> 00:43:05,365 reduced burnout, lower turnover , enhanced innovation, better 669 00:43:05,405 --> 00:43:08,552 talent retention and improved customer solutions. 670 00:43:08,552 --> 00:43:12,989 Most importantly, they create environments where people 671 00:43:13,110 --> 00:43:17,027 genuinely want to stay and grow because they can consistently 672 00:43:17,068 --> 00:43:20,594 perform at their best without sacrificing well-being. 673 00:43:22,217 --> 00:43:26,692 Key insight Brain state intelligent cultures transform 674 00:43:26,731 --> 00:43:30,746 performance at every organisational level by aligning 675 00:43:30,746 --> 00:43:34,755 individual cognitive optimisation with collective 676 00:43:34,815 --> 00:43:36,918 work patterns and technology adoption. 677 00:43:36,918 --> 00:43:38,789 Why it matters? 678 00:43:38,789 --> 00:43:44,155 Now we are living through the most rapid and profound shift in 679 00:43:44,155 --> 00:43:44,918 human history. 680 00:43:44,918 --> 00:43:51,478 Ai is automating routine cognitive tasks medium-charge 681 00:43:51,518 --> 00:43:54,331 work and increasingly accelerating complex cognitive 682 00:43:54,371 --> 00:43:55,757 tasks high charge work and increasingly accelerating 683 00:43:55,797 --> 00:44:01,253 complex cognitive tasks, high charge work, distraction, stress 684 00:44:01,253 --> 00:44:04,340 and cognitive overload are skyrocketing. 685 00:44:04,340 --> 00:44:09,213 Traditional coaching and leadership methods are falling 686 00:44:09,253 --> 00:44:09,733 behind. 687 00:44:09,733 --> 00:44:14,588 Without a system for optimizing brain states and subconscious 688 00:44:14,628 --> 00:44:18,432 behaviour, professionals and organisations will fall 689 00:44:18,492 --> 00:44:19,576 dangerously behind. 690 00:44:19,576 --> 00:44:24,976 Human AI performance psychology provides the necessary roadmap 691 00:44:25,764 --> 00:44:28,273 Optimise brain energy for what matters most. 692 00:44:28,273 --> 00:44:33,717 Build habits that enhance focus , resilience and wellbeing. 693 00:44:33,717 --> 00:44:37,847 Equip leaders and teams to work smarter with AI. 694 00:44:37,847 --> 00:44:43,079 In short, it's about achieving more with greater energy, 695 00:44:43,585 --> 00:44:45,170 clarity and humanity. 696 00:44:45,170 --> 00:44:50,688 Key insight the AI transformation is happening now 697 00:44:51,492 --> 00:44:54,342 and the gap between those who optimise their cognitive 698 00:44:54,382 --> 00:44:58,255 performance and those who don't is widening rapidly. 699 00:44:58,255 --> 00:45:03,088 Organisations that address the human side of AI adoption will 700 00:45:03,128 --> 00:45:05,737 gain significant competitive advantage. 701 00:45:06,664 --> 00:45:11,918 About the founder and creator of human AI performance psychology 702 00:45:11,918 --> 00:45:11,918 . 703 00:45:11,918 --> 00:45:17,516 Dr John Finn is the founder of the award-winning Tougher Minds 704 00:45:17,605 --> 00:45:22,737 Consultancy and creator of the field of Human AI Performance 705 00:45:22,797 --> 00:45:23,478 Psychology. 706 00:45:23,478 --> 00:45:28,568 With 25 years specialising in behavioural science and 707 00:45:28,608 --> 00:45:33,014 psychology of resilience, performance and leadership, he 708 00:45:33,034 --> 00:45:37,606 has completed three degrees, including a PhD in these fields. 709 00:45:37,606 --> 00:45:44,039 His expertise lies in helping individuals, teams and leaders 710 00:45:44,621 --> 00:45:48,565 optimise cognitive performance during periods of significant 711 00:45:48,606 --> 00:45:49,007 change. 712 00:45:49,007 --> 00:45:55,090 Dr Finn has personally coached and trained over 20,000 people 713 00:45:55,690 --> 00:46:00,333 and developed the first integrated, science-based system 714 00:46:00,333 --> 00:46:06,137 for human excellence in the AI era the Habit Mechanic AI Edge 715 00:46:06,177 --> 00:46:11,360 system high performance psychology. 716 00:46:11,360 --> 00:46:16,625 Dr Finn has pioneered the application of cognitive and 717 00:46:16,664 --> 00:46:20,677 behavioral science to the unique challenges presented by 718 00:46:20,757 --> 00:46:24,027 artificial intelligence in professional environments, 719 00:46:24,547 --> 00:46:28,677 establishing the foundational frameworks that define this 720 00:46:28,737 --> 00:46:29,599 emerging field. 721 00:46:31,065 --> 00:46:35,536 Take your next steps, ready to bring brain state intelligence 722 00:46:35,615 --> 00:46:37,099 to your life and organisation? 723 00:46:37,099 --> 00:46:39,048 Here's how to get started. 724 00:46:39,048 --> 00:46:43,903 Download your free copy of Train your Brain for the AI 725 00:46:43,943 --> 00:46:47,929 Revolution at tuffermindscouk. 726 00:46:47,929 --> 00:46:53,476 Become one of the world's first certified human AI performance 727 00:46:53,735 --> 00:46:54,818 psychology coaches. 728 00:46:54,818 --> 00:47:00,128 Get one-to-one coaching and become an AI era leader. 729 00:47:00,128 --> 00:47:05,438 Explore how we help organisations build brain state 730 00:47:05,518 --> 00:47:06,525 intelligent cultures. 731 00:47:06,525 --> 00:47:11,675 Contact us at contact at toughermindscouk or via our 732 00:47:11,695 --> 00:47:14,518 website, toughermindscouk, or via our website, 733 00:47:15,340 --> 00:47:16,583 toughermindscouk. 734 00:47:16,583 --> 00:47:20,751 The AI era will not wait. 735 00:47:20,751 --> 00:47:25,284 Those who master human AI performance psychology will 736 00:47:25,365 --> 00:47:28,554 shape the future, while others struggle to keep up. 737 00:47:28,554 --> 00:47:31,340 Will you be one of the pioneers who lead?