1 00:00:20,030 --> 00:00:22,516 Speaker 1: Hello, habit Mechanics, it's Dr John Finn 2 00:00:22,576 --> 00:00:22,797 here. 3 00:00:22,797 --> 00:00:24,582 I hope you're having a great week so far. 4 00:00:24,582 --> 00:00:33,485 So yesterday we released our first in-depth article about the 5 00:00:33,485 --> 00:00:40,316 new field of psychology we have founded, created and we are 6 00:00:41,397 --> 00:00:46,225 driving forwards and leading on, which is human AI performance 7 00:00:46,265 --> 00:00:46,905 psychology. 8 00:00:46,905 --> 00:00:51,811 Anyone who's read Train your Brain for the AI Revolution will 9 00:00:51,811 --> 00:00:53,378 understand what we mean by that . 10 00:00:53,378 --> 00:01:00,676 But we wrote an in-depth article about this that we sent 11 00:01:00,756 --> 00:01:04,155 out to our database yesterday, so some of you may already have 12 00:01:04,174 --> 00:01:05,299 been scrolling through that. 13 00:01:05,299 --> 00:01:08,853 It's quite a long article, very deliberately because we wanted 14 00:01:08,872 --> 00:01:13,974 to be very robust in how we explain this new field of 15 00:01:14,858 --> 00:01:16,061 performance psychology. 16 00:01:19,450 --> 00:01:24,877 Psychology is an evolving science, as all sciences are, 17 00:01:25,037 --> 00:01:33,126 and personally I experienced in my own development over 25 years 18 00:01:33,126 --> 00:01:36,659 I've worked in this field I suppose two core psychological 19 00:01:36,740 --> 00:01:37,161 movements. 20 00:01:37,161 --> 00:01:42,681 One was sports psychology, which is what I originally 21 00:01:42,741 --> 00:01:48,882 trained in, and when I first did my undergraduate and even 22 00:01:48,962 --> 00:01:53,013 master's degree in sport psychology you couldn't actually 23 00:01:53,013 --> 00:01:54,800 become an accredited sport psychologist. 24 00:01:54,800 --> 00:01:56,635 It didn't exist as a field. 25 00:01:56,635 --> 00:01:57,078 It was new. 26 00:01:57,078 --> 00:02:08,951 And then I also saw the origins of positive psychology, which 27 00:02:09,733 --> 00:02:14,562 sort of started or really got momentum in the mid-2000s. 28 00:02:14,562 --> 00:02:21,692 So we're now at the beginning of a journey where we've got 29 00:02:21,812 --> 00:02:39,307 technology that not only is a way of us amplifying our 30 00:02:39,347 --> 00:02:44,199 thinking, like you might on a Word document, for example, it's 31 00:02:44,199 --> 00:02:46,144 actually a co-worker. 32 00:02:46,144 --> 00:02:51,175 So we've got technology that can now do what only humans have 33 00:02:51,175 --> 00:02:56,182 previously been able to do before, and that's why this is 34 00:02:56,242 --> 00:03:00,240 so profound and we need a new approach, and that's what we've 35 00:03:00,260 --> 00:03:03,728 been working on for a while and started to release via Train 36 00:03:03,748 --> 00:03:05,090 your Brain for the ai revolution . 37 00:03:05,090 --> 00:03:06,574 And now we're going to go deeper. 38 00:03:06,574 --> 00:03:11,550 Um, we're going to start to, after a successful pilot, we're 39 00:03:11,569 --> 00:03:20,442 going to start to train more human ai performance psychology 40 00:03:20,502 --> 00:03:24,106 coaches, and these will be the first in the world, first of 41 00:03:24,147 --> 00:03:24,707 their kind. 42 00:03:24,707 --> 00:03:26,570 So that's really exciting. 43 00:03:26,570 --> 00:03:31,760 Um, and then we're just gonna be doing our best to make it as 44 00:03:31,841 --> 00:03:34,372 easy as possible for people to understand what this new 45 00:03:34,413 --> 00:03:38,141 psychology is all about and how they can use it for themselves 46 00:03:38,361 --> 00:03:40,993 and for their people, their teams, their families, to help 47 00:03:41,014 --> 00:03:41,635 them thrive. 48 00:03:41,635 --> 00:03:48,027 Um, so, yeah, this, this is. 49 00:03:48,027 --> 00:03:51,072 I think this is just a really exciting period of human history 50 00:03:51,072 --> 00:03:51,072 . 51 00:03:52,915 --> 00:03:57,003 At the heart of psychology is helping people to think more 52 00:03:57,043 --> 00:03:59,993 effectively so they can be healthier, happier and at their 53 00:04:00,034 --> 00:04:05,284 best, and actually, in order to be able to do that, the core 54 00:04:05,564 --> 00:04:07,429 currency, what we might call. 55 00:04:07,429 --> 00:04:11,159 In science, the main effect variable is learning, and you 56 00:04:11,180 --> 00:04:15,031 will see, at the heart of our approach, in particularly in the 57 00:04:15,031 --> 00:04:18,938 habit mechanic book, we go really deep on the learning 58 00:04:18,998 --> 00:04:24,094 piece because actually to get better at being at your best 59 00:04:24,154 --> 00:04:27,000 more often, you have to learn how to do that. 60 00:04:27,000 --> 00:04:34,072 You have to change the neurons in your brain, replace the 61 00:04:34,111 --> 00:04:36,158 unhelpful ones with more helpful ones via that process called 62 00:04:36,177 --> 00:04:37,120 neuroplasticity. 63 00:04:37,120 --> 00:04:42,492 But at the heart of that is learning, and I think that's 64 00:04:42,513 --> 00:04:46,983 what's so profound about ai technology. 65 00:04:46,983 --> 00:04:50,490 It can now be used to speed up how we learn. 66 00:04:50,490 --> 00:04:55,074 So he has. 67 00:04:55,254 --> 00:04:59,819 There are two core types of of ai I think that we are seeing 68 00:05:00,819 --> 00:05:07,286 one is more focused on the automation of routine tasks. 69 00:05:07,286 --> 00:05:12,211 So it can we can basically fully automate most of the 70 00:05:12,271 --> 00:05:16,341 medium charge work that we do and we get paid to do, and what 71 00:05:16,401 --> 00:05:20,956 businesses are doing is they are stopping paying humans to do 72 00:05:20,975 --> 00:05:21,497 that work. 73 00:05:21,497 --> 00:05:25,144 Um, it's not that public. 74 00:05:25,144 --> 00:05:29,251 But there is a big, has been a big movement away, for example, 75 00:05:29,370 --> 00:05:36,382 from high from from recruiting graduates, because a lot of what 76 00:05:36,382 --> 00:05:40,997 graduates do when they're first employed is is a lot of medium 77 00:05:41,038 --> 00:05:43,624 charge work that can be completely automated. 78 00:05:43,624 --> 00:05:47,795 So you've got technology that can do that, but we've also got 79 00:05:47,836 --> 00:05:49,502 technology now that can. 80 00:05:49,502 --> 00:05:55,197 It's almost like a personalized learning process, um, where 81 00:05:55,658 --> 00:06:01,014 working with the new generative ai tools have only been um 82 00:06:01,435 --> 00:06:05,927 sophisticated for for months, you know, maybe six months or so 83 00:06:05,927 --> 00:06:07,732 and they become more sophisticated every day. 84 00:06:07,732 --> 00:06:12,805 It is like working with an expert could be like an expert, 85 00:06:12,826 --> 00:06:16,937 accountant or solicitor or whatever you want it. 86 00:06:16,937 --> 00:06:20,507 It knows quite a lot about these things and you can access 87 00:06:20,586 --> 00:06:25,218 it 24 7 and it costs maybe one percent of what it would cost, 88 00:06:25,259 --> 00:06:29,340 and probably less than that, if you were to actually engage with 89 00:06:29,340 --> 00:06:30,203 those experts. 90 00:06:30,203 --> 00:06:32,932 But it's been trained in all the same material that those 91 00:06:32,992 --> 00:06:33,614 experts have. 92 00:06:33,614 --> 00:06:44,439 So we can accelerate our learning and completion of of 93 00:06:44,579 --> 00:06:51,372 complex cognitive tasks using these ai tools and by being able 94 00:06:51,372 --> 00:06:56,482 to offload more of our medium charge busy work that many 95 00:06:56,521 --> 00:07:00,194 people are overwhelmed by, and being able to make more progress 96 00:07:00,194 --> 00:07:08,548 faster on our high charge work, then that means that we're 97 00:07:08,567 --> 00:07:12,899 going to get higher quality downtime and recharge time so 98 00:07:12,939 --> 00:07:18,632 that, if we think about the three core brain states, we've 99 00:07:18,692 --> 00:07:22,439 got help now with the high charge brain state. 100 00:07:22,759 --> 00:07:26,125 Via generative AI helps us to make progress faster. 101 00:07:26,125 --> 00:07:33,458 We can outsource our medium-charge work through what 102 00:07:33,478 --> 00:07:36,644 we now call agentic AI, so the AI agents. 103 00:07:36,644 --> 00:07:42,870 Many of us have been using this type of tech for a while, so 104 00:07:42,930 --> 00:07:52,230 just think of something like Calendly, which is a meeting 105 00:07:52,252 --> 00:07:52,593 booking system. 106 00:07:52,593 --> 00:07:53,475 It's almost like an agentic ai agent. 107 00:07:53,475 --> 00:07:55,362 Something that used to be a real manual process is now just 108 00:07:55,422 --> 00:07:56,024 done automatically, um. 109 00:07:56,024 --> 00:07:58,591 But there are, you know, thousands of these tools that 110 00:07:58,632 --> 00:08:01,557 are emerging for all different aspects of of our lives. 111 00:08:01,557 --> 00:08:05,144 And then we've got um. 112 00:08:05,144 --> 00:08:08,831 By offloading more of our busy work and making more progress on 113 00:08:08,831 --> 00:08:12,540 our mentally complex work, we're going to have better sleep 114 00:08:12,540 --> 00:08:16,012 because we'll be less stressed, more time to do the things that 115 00:08:16,012 --> 00:08:16,833 matter in our life. 116 00:08:17,733 --> 00:08:18,795 But that isn't a given. 117 00:08:18,795 --> 00:08:24,841 People need help to get the their brain states working well 118 00:08:26,081 --> 00:08:30,846 and to um understand how to integrate the tools. 119 00:08:30,846 --> 00:08:36,880 And one high level metaphor that we've been using, which I 120 00:08:36,900 --> 00:08:38,831 really like and it's an extension of some of the things 121 00:08:38,850 --> 00:08:41,698 we've been talking about for years we talk about this in the 122 00:08:41,718 --> 00:08:46,107 habit mechanic book it's that our lives are a bit like a 123 00:08:46,148 --> 00:08:46,470 mountain. 124 00:08:46,470 --> 00:08:50,600 We're trying to get to the top of the mountain to achieve our 125 00:08:50,640 --> 00:08:54,137 goals, and you'll see this in what we call the team power 126 00:08:54,177 --> 00:08:55,721 model in the habit mechanic book . 127 00:08:55,721 --> 00:08:57,290 That's the metaphor that we use . 128 00:08:57,290 --> 00:09:02,056 It's the team model we've we've created over the last 20 years, 129 00:09:02,056 --> 00:09:11,663 and what the AI gives us the ability to do is to move faster 130 00:09:11,723 --> 00:09:14,937 and further up the mountain than we ever thought possible. 131 00:09:14,937 --> 00:09:21,149 So the technology is like a snowmobile, but it isn't magic. 132 00:09:21,149 --> 00:09:27,760 We have to learn how to build it and how to drive it properly. 133 00:09:29,589 --> 00:09:35,582 And in many cases, the AI tools are having the opposite effect 134 00:09:35,662 --> 00:09:36,063 on people. 135 00:09:36,063 --> 00:09:39,138 We can see from big sets of data they are slowing people 136 00:09:39,199 --> 00:09:39,419 down. 137 00:09:39,419 --> 00:09:44,401 They are acting more like a heavy rucksack than a snowmobile 138 00:09:44,401 --> 00:09:49,433 , and that's because we're not starting with first principles, 139 00:09:49,453 --> 00:09:52,421 and first principles of thriving in the AI world are getting 140 00:09:52,461 --> 00:09:53,751 your brain state sorted out. 141 00:09:53,751 --> 00:09:58,322 So what human AI performance psychology is all about is 142 00:09:58,361 --> 00:10:02,637 helping people to get their brain states optimized so they 143 00:10:02,677 --> 00:10:07,288 can actually integrate the new AI technologies into their daily 144 00:10:07,288 --> 00:10:11,936 workflows and get the maximal benefits from them for both 145 00:10:13,358 --> 00:10:15,322 performing but also well-being. 146 00:10:15,322 --> 00:10:19,413 And we can, of course, do that individually and collectively. 147 00:10:19,413 --> 00:10:25,262 So we see there's a huge opportunity, I think, probably 148 00:10:25,302 --> 00:10:28,876 like we've never seen before to be healthier, happier and at our 149 00:10:28,876 --> 00:10:29,278 best. 150 00:10:29,278 --> 00:10:31,877 That's what the AI tools give us. 151 00:10:32,971 --> 00:10:36,194 But in order to capitalize on that, we need to increase our 152 00:10:36,234 --> 00:10:40,991 brain state intelligence, and that's why I wrote Train your 153 00:10:41,011 --> 00:10:42,317 Brain for the AI Revolution. 154 00:10:42,317 --> 00:10:50,929 But if we want to not just get brain state intelligent but 155 00:10:50,989 --> 00:10:58,782 actually put the things that we know what we should be doing 156 00:10:58,802 --> 00:11:03,076 into practice, we then need to go one step further and have 157 00:11:03,236 --> 00:11:05,482 what we call brain state intelligent cultures. 158 00:11:05,482 --> 00:11:11,872 And this is where we help each other to do this, and I talk 159 00:11:12,473 --> 00:11:15,862 about that at the end of Train your Brain for the AI Revolution 160 00:11:15,862 --> 00:11:15,862 . 161 00:11:15,862 --> 00:11:28,590 But we need help often to make change in our lives in our lives 162 00:11:28,590 --> 00:11:30,035 and that's why you know we are training up the world's first 163 00:11:30,055 --> 00:11:32,062 certified human performance psychology coaches, for example, 164 00:11:32,062 --> 00:11:36,051 and it's why we're working with teams and businesses and we're 165 00:11:36,072 --> 00:11:37,873 doing one-to-one coaching to help people. 166 00:11:37,873 --> 00:11:42,859 So, anyway, that's a little bit of an overview of what's coming 167 00:11:42,859 --> 00:11:51,234 up in this in-depth introduction to human AI 168 00:11:51,294 --> 00:11:52,556 performance psychology. 169 00:11:53,878 --> 00:12:00,229 And, yeah, what you're going to hear now is essentially an audio 170 00:12:00,229 --> 00:12:02,535 version of the article that we released yesterday. 171 00:12:02,535 --> 00:12:06,453 So if it's helpful, you can go to that page and you can look 172 00:12:06,473 --> 00:12:07,759 through the article at the same time. 173 00:12:07,759 --> 00:12:10,149 But, yeah, I hope this is interesting. 174 00:12:10,149 --> 00:12:16,801 I hope it helps us to to help you make sense of this complex 175 00:12:16,841 --> 00:12:20,654 world that we're living in and gives you a sense of optimism 176 00:12:21,416 --> 00:12:26,565 that this can actually be a force for good and it can help 177 00:12:26,646 --> 00:12:30,574 us to be healthier, happier and at our best more often. 178 00:12:30,574 --> 00:12:36,448 But it won't happen by magic, um, and if you haven't already, 179 00:12:36,468 --> 00:12:39,256 I'd really recommend reading train your brain for the ai 180 00:12:39,296 --> 00:12:39,897 revolution. 181 00:12:39,897 --> 00:12:43,058 You can get through it in three to four hours and it shows you 182 00:12:43,138 --> 00:12:49,017 the, the first system you need to implement to start improving 183 00:12:49,057 --> 00:12:51,482 your brain state intelligence. 184 00:12:51,482 --> 00:12:55,690 And then, of course, the habit mechanic is still the Bible and 185 00:12:55,730 --> 00:12:59,337 everything that we it's our Bible, the Tougher Minds Bible, 186 00:12:59,377 --> 00:12:59,758 if you like. 187 00:12:59,758 --> 00:13:05,232 Everything that we say in there still stands, but it just goes 188 00:13:05,293 --> 00:13:08,212 much, much, much deeper than the new book we've written. 189 00:13:08,212 --> 00:13:10,017 So those two work in combination. 190 00:13:10,017 --> 00:13:15,457 But read train your brain for the revolution first, um, and 191 00:13:15,497 --> 00:13:18,182 yeah, from our website now we can you can actually get a free 192 00:13:18,222 --> 00:13:22,017 copy of that um, just go to toughermindscouk. 193 00:13:22,017 --> 00:13:26,608 So, yeah, I hope you enjoy the article, looking forward to 194 00:13:26,649 --> 00:13:32,081 questions, thoughts, reflections and then working with people on 195 00:13:32,081 --> 00:13:35,530 this in the near future, because I know people are really 196 00:13:35,530 --> 00:13:40,660 excited about getting involved in this movement, um, and we're 197 00:13:40,921 --> 00:13:42,391 excited to go on that journey with you. 198 00:13:42,391 --> 00:13:48,873 So here comes the article Enjoy Human AI, performance 199 00:13:48,913 --> 00:13:56,250 Psychology An introduction, the new brain science, redefining 200 00:13:56,390 --> 00:13:59,237 how we work, lead and thrive with AI. 201 00:14:01,546 --> 00:14:02,890 Read by Dr John Finn. 202 00:14:02,890 --> 00:14:04,134 Tougher Minds founder. 203 00:14:04,134 --> 00:14:08,395 Introduction the human performance revolution. 204 00:14:08,395 --> 00:14:13,053 For the first time in human history, machines can automate 205 00:14:13,134 --> 00:14:14,477 complex cognitive work. 206 00:14:14,477 --> 00:14:17,573 This is more than a technological revolution. 207 00:14:17,573 --> 00:14:20,507 It's a human performance revolution. 208 00:14:20,507 --> 00:14:24,535 Despite the incredible promise of AI tools, many professionals 209 00:14:24,596 --> 00:14:29,031 today feel more overwhelmed, distracted and exhausted than 210 00:14:29,072 --> 00:14:29,251 ever. 211 00:14:29,251 --> 00:14:32,178 The problem isn't just learning the tools. 212 00:14:32,178 --> 00:14:36,592 The real key to thriving in the AI era is mastering the most 213 00:14:36,652 --> 00:14:41,548 powerful technology in the known universe your brain Key insight 214 00:14:41,548 --> 00:14:41,548 . 215 00:14:41,548 --> 00:14:46,798 While organizations focus on AI adoption, the critical factor 216 00:14:46,897 --> 00:14:51,254 for success isn't the technology itself, but how effectively 217 00:14:51,355 --> 00:14:55,266 humans can collaborate with these tools through optimized 218 00:14:55,367 --> 00:14:56,511 cognitive performance. 219 00:14:57,414 --> 00:15:01,046 The birth of human AI performance psychology. 220 00:15:01,046 --> 00:15:06,459 As a cognitive and behavioral science expert witnessing the 221 00:15:06,500 --> 00:15:11,388 collision of human psychology with artificial intelligence, I, 222 00:15:11,388 --> 00:15:13,190 dr John Finn, recognized an urgent need for a new framework. 223 00:15:13,190 --> 00:15:15,733 Recognized an urgent need for a new framework. 224 00:15:15,733 --> 00:15:25,024 That's why I established Human AI Performance Psychology, a 225 00:15:25,044 --> 00:15:26,370 pioneering discipline applying first principles, insights to 226 00:15:26,390 --> 00:15:29,764 optimize human brain states, subconscious behavioral patterns 227 00:15:29,764 --> 00:15:34,236 and leadership capabilities in AI-augmented environments. 228 00:15:34,236 --> 00:15:39,682 As the founder of this field, I've built human AI performance 229 00:15:39,722 --> 00:15:44,793 psychology upon my 25 years of research in cognitive science, 230 00:15:45,414 --> 00:15:49,366 neurobiology and behavioral psychology, adapting these 231 00:15:49,447 --> 00:15:52,957 insights to the unique challenges of the AI era. 232 00:15:52,957 --> 00:15:57,186 While artificial intelligence technologies are relatively new, 233 00:15:57,186 --> 00:16:01,151 the human performance challenges they amplify are not, 234 00:16:01,151 --> 00:16:05,416 and through my work with over 20,000 people, I've developed 235 00:16:05,436 --> 00:16:08,079 the scientific frameworks to help people meet these 236 00:16:08,139 --> 00:16:09,340 challenges head-on. 237 00:16:09,340 --> 00:16:14,834 My approach optimises human brain states, subconscious 238 00:16:14,875 --> 00:16:18,863 behavioural patterns and leadership capabilities in AI 239 00:16:19,043 --> 00:16:20,165 augmented environments. 240 00:16:20,165 --> 00:16:26,197 The capitalization of brain states capital B for brain and S 241 00:16:26,197 --> 00:16:28,066 for states is intentional. 242 00:16:28,066 --> 00:16:32,875 It refers to my proprietary model that forms a cornerstone 243 00:16:33,276 --> 00:16:34,178 of this new field. 244 00:16:34,178 --> 00:16:40,717 Key insight Human AI performance psychology addresses 245 00:16:40,717 --> 00:16:43,915 the urgent need for a systematic approach to human 246 00:16:44,276 --> 00:16:49,392 cognitive optimization in an era where AI tools are transforming 247 00:16:49,392 --> 00:16:53,804 how we work, think and collaborate, but also have the 248 00:16:53,846 --> 00:16:58,801 potential to overwhelm and exhaust us rather than enhance 249 00:16:58,941 --> 00:16:59,764 our capabilities. 250 00:17:00,806 --> 00:17:06,355 Understanding the AI era beyond just technology, to understand 251 00:17:06,474 --> 00:17:11,728 what AI truly means for human performance, consider this 252 00:17:11,788 --> 00:17:12,268 metaphor. 253 00:17:12,268 --> 00:17:16,874 Imagine you're on a journey to reach the top of a mountain. 254 00:17:16,874 --> 00:17:21,420 The conditions are increasingly stormy, making progress 255 00:17:21,500 --> 00:17:21,980 difficult. 256 00:17:21,980 --> 00:17:26,854 This mirrors our complex modern world, where achieving our 257 00:17:26,913 --> 00:17:28,938 goals feels increasingly challenging. 258 00:17:28,938 --> 00:17:33,957 In this landscape, ai has two potential functions. 259 00:17:33,957 --> 00:17:38,894 It can either serve as a snowmobile, a powerful tool that 260 00:17:38,894 --> 00:17:42,229 allows us to go faster and further than previously possible 261 00:17:42,229 --> 00:17:46,238 , or it can become a heavy rucksack, weighing us down, 262 00:17:47,065 --> 00:17:50,151 adding to our burden rather than lightening it. 263 00:17:51,472 --> 00:17:56,708 People now fall into two distinct groups the replaceable 264 00:17:57,311 --> 00:17:58,234 and the unstoppable. 265 00:17:58,234 --> 00:18:03,068 The replaceable those who either fail to adapt or are 266 00:18:03,189 --> 00:18:05,554 failing to use AI tools effectively. 267 00:18:05,554 --> 00:18:10,390 They're either trudging up the mountain without modern tools or 268 00:18:10,390 --> 00:18:14,219 struggling under the weight of poorly implemented technology, 269 00:18:14,745 --> 00:18:16,190 exhausted and overwhelmed. 270 00:18:16,190 --> 00:18:21,267 The unstoppable those who master both technology and their 271 00:18:21,267 --> 00:18:24,897 own cognitive performance, energetically speeding past 272 00:18:24,977 --> 00:18:29,690 others on snowmobiles, operating in high-charge mode, while 273 00:18:29,730 --> 00:18:33,478 collaborating with AI to achieve what others think impossible. 274 00:18:33,478 --> 00:18:37,491 Becoming unstoppable doesn't happen automatically. 275 00:18:37,491 --> 00:18:42,189 Even though many AI tools are free or inexpensive, simply 276 00:18:42,229 --> 00:18:43,652 having access isn't enough. 277 00:18:43,652 --> 00:18:48,366 We must understand both how to use these tools and how to 278 00:18:48,507 --> 00:18:52,016 optimise our own cognitive function to work effectively 279 00:18:52,056 --> 00:18:52,317 with them. 280 00:18:52,317 --> 00:18:57,474 Key insight the difference between those who thrive and 281 00:18:57,514 --> 00:19:02,570 those who struggle in the AI era isn't access to technology, but 282 00:19:02,570 --> 00:19:06,197 mastery of human AI collaboration and, in some cases 283 00:19:06,197 --> 00:19:07,578 , human AI teamwork. 284 00:19:08,807 --> 00:19:11,476 The Lighthouse Brain your cognitive foundation. 285 00:19:11,476 --> 00:19:16,933 To understand how your brain works with AI, we first need a 286 00:19:17,075 --> 00:19:19,199 fundamental model of brain function. 287 00:19:19,199 --> 00:19:23,292 The Lighthouse Brain Model, grounded in cutting-edge 288 00:19:23,352 --> 00:19:27,548 neuroscience and behavioural science, that I've refined over 289 00:19:27,568 --> 00:19:31,378 the past 25 years, provides this essential foundation. 290 00:19:31,378 --> 00:19:36,956 Imagine your brain contains a lighthouse where two important 291 00:19:37,016 --> 00:19:42,216 characters live Hugh and Will Power or Wilhelmina Power. 292 00:19:43,365 --> 00:19:49,178 Hue H-U-E, which stands for Horribly Unhelpful Emotions, 293 00:19:50,625 --> 00:19:53,594 works in the lighthouse's control room, constantly 294 00:19:53,653 --> 00:19:58,276 scanning for threats from your past memories of mistakes, 295 00:19:59,185 --> 00:20:03,668 threats in the present immediate problems, threats in the future 296 00:20:03,668 --> 00:20:05,474 , worst case scenarios. 297 00:20:05,474 --> 00:20:11,411 When no threats are present, hugh seeks easy, novel and 298 00:20:11,471 --> 00:20:15,336 exciting activities that provide short-term gratification. 299 00:20:15,336 --> 00:20:27,786 Willpower Acts as Hugh's guide and mentor, helping you fulfil 300 00:20:27,806 --> 00:20:28,126 your potential. 301 00:20:28,126 --> 00:20:29,469 When Hugh notices problems or gets tempted by short-term 302 00:20:29,489 --> 00:20:30,932 gratification, it can call Willpower for assistance. 303 00:20:30,932 --> 00:20:33,999 This dynamic isn't a character flaw. 304 00:20:33,999 --> 00:20:38,475 Hugh's scanning behaviours are built-in survival programming 305 00:20:39,056 --> 00:20:42,490 that helped humans thrive for hundreds of thousands of years. 306 00:20:42,490 --> 00:20:48,306 The problem is that in today's AI-augmented world, these same 307 00:20:48,365 --> 00:20:50,291 instincts often work against us. 308 00:20:50,291 --> 00:20:55,008 When Willpower and Hugh work in harmony, you can leverage AI 309 00:20:55,048 --> 00:20:58,897 tools strategically rather than being constantly distracted by 310 00:20:58,937 --> 00:20:59,038 them. 311 00:20:59,038 --> 00:21:03,313 Understanding this relationship explains why we struggle to 312 00:21:03,373 --> 00:21:08,730 maintain focus on complex, valuable work in an AI-augmented 313 00:21:08,730 --> 00:21:09,351 environment. 314 00:21:10,373 --> 00:21:14,566 Key insight your brain's automatic processes, represented 315 00:21:14,566 --> 00:21:18,556 by Hugh, evolved for a very different environment than 316 00:21:18,596 --> 00:21:20,970 today's AI-augmented workplace. 317 00:21:20,970 --> 00:21:25,945 Success requires understanding and optimising the relationship 318 00:21:26,506 --> 00:21:30,313 between these automatic processes and your more 319 00:21:30,753 --> 00:21:37,250 strategic cognitive functions willpower Scientific foundation. 320 00:21:37,250 --> 00:21:41,785 If you're curious about the deeper neuroscience behind the 321 00:21:41,845 --> 00:21:46,173 Lighthouse Brain Model, you'll find detailed explanations in 322 00:21:46,214 --> 00:21:50,307 Appendix A of my best-selling book Train your Brain. 323 00:21:50,307 --> 00:21:54,834 For the AI Revolution, the proven four-step system to 324 00:21:54,854 --> 00:21:58,438 become irreplaceable, no tech skills required. 325 00:21:58,438 --> 00:22:03,614 This model synthesizes research from leading neuroscientists 326 00:22:03,914 --> 00:22:08,451 and psychologists, combined with insights from my 25 years of 327 00:22:08,552 --> 00:22:10,416 practical experience and research. 328 00:22:10,416 --> 00:22:17,873 The three brain states framework your lighthouse brain 329 00:22:18,094 --> 00:22:22,873 faces modern challenges that go beyond just disrupting hue and 330 00:22:22,913 --> 00:22:24,198 will powers relationship. 331 00:22:24,198 --> 00:22:28,312 They drain the very energy source powering your entire 332 00:22:28,613 --> 00:22:29,416 cognitive system. 333 00:22:30,339 --> 00:22:34,210 Your brain functions like a rechargeable battery with three 334 00:22:34,269 --> 00:22:38,258 distinct power modes, similar to a solar powered lighthouse. 335 00:22:38,258 --> 00:22:42,187 Power mode 1 recharge brain state. 336 00:22:42,187 --> 00:22:47,557 Power mode 2 medium charge brain state. 337 00:22:47,557 --> 00:22:54,570 Power mode 3 high charge brain state recharge brain state more 338 00:22:54,611 --> 00:22:55,111 details. 339 00:22:55,111 --> 00:23:00,080 When your brain needs essential recovery and maintenance 340 00:23:01,185 --> 00:23:06,035 Equivalent to a lighthouse on low power during daylight hours 341 00:23:06,516 --> 00:23:08,038 while recharging its batteries. 342 00:23:08,038 --> 00:23:15,035 Medium charge brain state More details when your brain handles 343 00:23:15,134 --> 00:23:16,938 routine tasks efficiently. 344 00:23:16,938 --> 00:23:21,506 When your brain handles routine tasks efficiently, similar to a 345 00:23:21,506 --> 00:23:22,387 lighthouse running low-level lights at dusk. 346 00:23:22,387 --> 00:23:27,432 High-charge brain state more details when your brain performs 347 00:23:27,432 --> 00:23:30,855 sophisticated thinking and tackles demanding tasks 348 00:23:31,836 --> 00:23:38,307 comparable to a lighthouse operating at full power, sending 349 00:23:38,307 --> 00:23:39,013 its bright beam across the waters. 350 00:23:39,093 --> 00:23:43,450 Four key sources either charge or drain your brain battery 351 00:23:44,731 --> 00:23:48,679 Sleep the equivalent of direct sunlight for your brain's 352 00:23:48,745 --> 00:23:54,195 battery Quality sleep recharges your system, allowing willpower 353 00:23:54,576 --> 00:23:56,318 to guide hue effectively. 354 00:23:56,318 --> 00:24:01,134 Brain-friendly nutrition, the special fuel that keeps your 355 00:24:01,195 --> 00:24:02,238 brain's battery running. 356 00:24:02,238 --> 00:24:06,635 Stress often leads to poor nutritional choices that give 357 00:24:06,716 --> 00:24:10,125 brief energy spikes but lead to deeper crashes. 358 00:24:10,125 --> 00:24:15,317 Movement, particularly walking, which acts like a supercharger 359 00:24:15,356 --> 00:24:16,499 for your brain's battery. 360 00:24:16,499 --> 00:24:21,013 Being desk-bound drains your battery and makes quality sleep 361 00:24:21,173 --> 00:24:21,874 more difficult. 362 00:24:21,874 --> 00:24:27,932 Relationships, social connections, can either energise 363 00:24:27,932 --> 00:24:29,757 your battery or deplete it. 364 00:24:29,757 --> 00:24:34,831 Digital overload and strained relationships turn potential 365 00:24:35,012 --> 00:24:37,315 energy sources into energy drains. 366 00:24:37,315 --> 00:24:41,701 When your battery is low, hughes threat scanning becomes 367 00:24:41,721 --> 00:24:41,862 erratic. 368 00:24:41,862 --> 00:24:43,124 Turn potential energy sources into energy drains when your 369 00:24:43,144 --> 00:24:44,966 battery is low, hugh's threat scanning becomes erratic, seeing 370 00:24:44,966 --> 00:24:45,346 dangers everywhere. 371 00:24:45,346 --> 00:24:48,270 Willpower lacks energy to maintain its mentoring role. 372 00:24:48,270 --> 00:24:50,535 Their relationship becomes strained. 373 00:24:50,535 --> 00:24:53,639 The whole system operates in survival mode. 374 00:24:53,639 --> 00:25:01,189 This creates a downward spiral where it becomes increasingly 375 00:25:01,209 --> 00:25:02,653 difficult to make good decisions about sleep, nutrition, 376 00:25:02,673 --> 00:25:07,205 movement and relationships the very things that would recharge 377 00:25:07,365 --> 00:25:07,927 your battery. 378 00:25:09,049 --> 00:25:13,803 Key insight understanding your brain's three power modes gives 379 00:25:13,843 --> 00:25:16,509 you a unique advantage in today's workplace. 380 00:25:16,509 --> 00:25:21,427 While others struggle to adapt to AI tools, you can match your 381 00:25:21,467 --> 00:25:24,907 brain's natural rhythms to different types of work and 382 00:25:24,987 --> 00:25:27,895 reset these rhythms to work better for you. 383 00:25:27,895 --> 00:25:30,485 Scientific Foundation. 384 00:25:30,485 --> 00:25:34,935 If you're curious about the deeper neuroscience behind the 385 00:25:34,995 --> 00:25:39,215 brain states model, you'll find detailed explanations in 386 00:25:39,285 --> 00:25:43,975 Appendix B of my best-selling book Train your Brain for the AI 387 00:25:43,975 --> 00:25:47,188 Revolution, the proven four-step system. 388 00:25:47,188 --> 00:25:51,115 To become irreplaceable, no tech skills required. 389 00:25:51,115 --> 00:25:56,171 This framework is grounded in cutting-edge research, verified 390 00:25:56,230 --> 00:25:58,576 through our work with thousands of professionals. 391 00:25:59,325 --> 00:26:02,634 Why traditional solutions fall short. 392 00:26:02,634 --> 00:26:06,654 Brain state optimisation isn't a new challenge. 393 00:26:06,654 --> 00:26:11,187 Even before AI entered our workplaces, professionals 394 00:26:11,247 --> 00:26:13,034 struggled to perform at their best. 395 00:26:13,034 --> 00:26:17,466 Traditional approaches to improving human performance have 396 00:26:17,466 --> 00:26:22,505 consistently fallen short of delivering lasting results, and 397 00:26:22,545 --> 00:26:27,272 if these approaches are already failing in a pre-AI world, they 398 00:26:27,312 --> 00:26:31,336 have virtually no chance of succeeding in the far more 399 00:26:31,397 --> 00:26:34,121 complex AI-augmented environment . 400 00:26:34,121 --> 00:26:37,014 Consider this striking evidence . 401 00:26:37,014 --> 00:26:41,385 Environment. 402 00:26:41,385 --> 00:26:42,368 Consider this striking evidence . 403 00:26:42,408 --> 00:26:43,651 The largest peer-reviewed analysis ever conducted on 404 00:26:43,671 --> 00:26:46,336 cognitive behavioral therapy CBT , the gold standard for behavior 405 00:26:46,336 --> 00:26:50,528 change was published by Professor Pim Kuipers and 406 00:26:50,587 --> 00:26:52,891 colleagues in 2023. 407 00:26:52,891 --> 00:26:59,340 Examining over 50,000 people across 409 studies, the results 408 00:26:59,380 --> 00:27:04,582 showed 58% of people who received CBT showed no 409 00:27:04,662 --> 00:27:05,585 meaningful improvement. 410 00:27:05,585 --> 00:27:12,718 Of the 42% who did improve, 19% would likely have gotten better 411 00:27:12,718 --> 00:27:13,700 without treatment. 412 00:27:13,700 --> 00:27:21,049 In simple terms, only about one in five people benefit from CBT 413 00:27:21,049 --> 00:27:21,049 . 414 00:27:21,049 --> 00:27:21,812 Specifically. 415 00:27:21,812 --> 00:27:26,074 Remember, this is considered the gold standard treatment. 416 00:27:26,074 --> 00:27:30,326 Even more concerning, when researchers followed up a year 417 00:27:30,406 --> 00:27:34,548 or two later, they found no real difference between people who 418 00:27:34,567 --> 00:27:37,654 had received CBT and those who hadn't. 419 00:27:37,654 --> 00:27:43,807 This reveals something fundamental about how our brains 420 00:27:43,807 --> 00:27:46,715 work, even when people understand exactly what they 421 00:27:46,795 --> 00:27:50,673 need to change and are given specific techniques to make 422 00:27:50,714 --> 00:27:51,436 those changes. 423 00:27:52,225 --> 00:27:54,874 Lasting transformation remains elusive. 424 00:27:54,874 --> 00:28:00,019 If traditional approaches struggle to create lasting 425 00:28:00,078 --> 00:28:04,410 change in relatively straightforward behaviours, how 426 00:28:04,450 --> 00:28:09,439 can they possibly help us master the complex demands of our AI 427 00:28:09,644 --> 00:28:10,807 augmented workplaces? 428 00:28:10,807 --> 00:28:15,076 We're not just trying to change a few specific thoughts or 429 00:28:15,116 --> 00:28:15,678 behaviours. 430 00:28:15,678 --> 00:28:21,427 We're aiming to fundamentally transform how our brain operates 431 00:28:21,427 --> 00:28:22,349 throughout the day. 432 00:28:22,349 --> 00:28:27,702 Let's look at four common approaches organisations are 433 00:28:27,743 --> 00:28:31,649 currently using to help employees adapt to AI tools. 434 00:28:31,649 --> 00:28:36,476 Each of these approaches illustrates why we need 435 00:28:36,717 --> 00:28:40,226 something fundamentally different, an approach that 436 00:28:40,306 --> 00:28:44,656 aligns with how our brain actually works, not just what we 437 00:28:44,656 --> 00:28:45,538 think should work. 438 00:28:47,026 --> 00:28:51,254 Technical training Companies invest heavily in teaching 439 00:28:51,314 --> 00:28:55,993 employees how to use AI tools, but knowing how to operate a 440 00:28:56,053 --> 00:28:59,387 tool doesn't mean your lighthouse brain is optimized to 441 00:28:59,387 --> 00:28:59,969 work with it. 442 00:28:59,969 --> 00:29:03,237 It's like having a sophisticated new lens for your 443 00:29:03,325 --> 00:29:07,294 lighthouse, but never learning how to keep your beam steady. 444 00:29:07,294 --> 00:29:11,552 Traditional performance coaching and leadership 445 00:29:11,612 --> 00:29:16,528 development programs these focus on time management, goal 446 00:29:16,567 --> 00:29:21,297 setting, productivity techniques , leadership development and 447 00:29:21,356 --> 00:29:22,219 team performance. 448 00:29:22,219 --> 00:29:26,432 They provide valuable knowledge about what to do differently, 449 00:29:27,013 --> 00:29:30,640 but knowing what to do isn't the same as doing it consistently. 450 00:29:30,640 --> 00:29:34,770 It's like knowing exactly how a lighthouse should work, but 451 00:29:34,831 --> 00:29:39,298 never mastering the day-to-day practices to maintain peak 452 00:29:39,339 --> 00:29:39,900 performance. 453 00:29:39,900 --> 00:29:44,109 This applies not just to individual performance, but also 454 00:29:44,109 --> 00:29:46,912 to leadership capabilities and team dynamics. 455 00:29:46,912 --> 00:29:52,201 Wellness programs While well-intentioned, these 456 00:29:52,281 --> 00:29:55,548 typically focus on stress management or better sleep. 457 00:29:55,548 --> 00:30:01,185 Again, they provide knowledge, not the system for turning that 458 00:30:01,285 --> 00:30:02,807 knowledge into lasting habits. 459 00:30:02,807 --> 00:30:06,663 It's like knowing your lighthouse needs a steady power 460 00:30:06,703 --> 00:30:10,663 supply but never establishing the routines to keep the 461 00:30:10,724 --> 00:30:11,666 batteries charged. 462 00:30:12,935 --> 00:30:17,318 Flow-based performance approaches Flow training focuses 463 00:30:17,318 --> 00:30:20,983 on achieving rare moments when we operate on autopilot, 464 00:30:21,595 --> 00:30:24,315 executing well-practiced skills effortlessly. 465 00:30:24,315 --> 00:30:29,441 But in our AI augmented workday , optimising for autopilot 466 00:30:29,480 --> 00:30:31,662 moments misses the point entirely. 467 00:30:31,662 --> 00:30:37,596 Our work now demands continuous adaptation rather than 468 00:30:37,656 --> 00:30:39,823 perfection of existing abilities . 469 00:30:39,823 --> 00:30:43,914 The root problem knowledge versus habits. 470 00:30:43,914 --> 00:30:49,626 All these approaches share the same fundamental limitation they 471 00:30:49,626 --> 00:30:53,061 focus on providing knowledge rather than building habits. 472 00:30:53,061 --> 00:31:00,082 This misses a crucial insight from neuroscience 98 to 100% of 473 00:31:00,162 --> 00:31:04,109 human behaviour comes from our habits, not from knowing what we 474 00:31:04,109 --> 00:31:04,535 should do. 475 00:31:05,537 --> 00:31:10,266 Your brain contains over 1 trillion microscopic biological 476 00:31:10,326 --> 00:31:15,187 moving parts, including neurons, synapses and neural pathways, 477 00:31:15,971 --> 00:31:19,284 all working together to drive your automatic behaviours. 478 00:31:19,284 --> 00:31:22,715 This vast network isn't controlled by conscious 479 00:31:22,835 --> 00:31:26,264 knowledge or willpower, but by deeply embedded patterns. 480 00:31:26,264 --> 00:31:31,123 Current approaches are like trying to learn to drive by 481 00:31:31,224 --> 00:31:34,382 reading the driver's manual, without ever getting behind the 482 00:31:34,422 --> 00:31:34,663 wheel. 483 00:31:34,663 --> 00:31:38,679 Understanding what you should do differently isn't enough. 484 00:31:38,679 --> 00:31:42,448 You need to rewire your brain's automated patterns. 485 00:31:42,448 --> 00:31:47,623 Key insight Traditional approaches fail because they 486 00:31:47,663 --> 00:31:51,898 provide information without addressing the fundamental habit 487 00:31:51,898 --> 00:31:56,488 patterns that drive 98 to 100 percent of human behavior. 488 00:31:56,488 --> 00:32:02,706 Real transformation requires systematically rewiring these 489 00:32:02,806 --> 00:32:03,828 neural pathways. 490 00:32:03,828 --> 00:32:11,442 How AI transforms work across your brain states Understanding 491 00:32:11,501 --> 00:32:16,827 how AI impacts each of your three brain states reveals both 492 00:32:16,868 --> 00:32:20,471 the challenges and opportunities of this transformation. 493 00:32:21,075 --> 00:32:24,863 High-charge brain state AI's role and impact. 494 00:32:24,863 --> 00:32:30,305 While AI can't replicate most premium cognitive work, it can 495 00:32:30,345 --> 00:32:31,708 dramatically amplify it. 496 00:32:31,708 --> 00:32:37,336 It can dramatically amplify it. 497 00:32:37,336 --> 00:32:39,181 Ai tools function like expert consultants who are instantly 498 00:32:39,201 --> 00:32:41,286 available, helping you complete challenging work faster and at 499 00:32:41,365 --> 00:32:41,948 lower cost. 500 00:32:41,948 --> 00:32:47,442 Medium charge brain state AI's role and impact. 501 00:32:47,442 --> 00:32:52,418 Ai can now handle most tasks humans have traditionally done 502 00:32:52,859 --> 00:32:56,167 in medium charge states faster and more efficiently. 503 00:32:56,167 --> 00:33:00,782 Recharge brain state AI's role and impact. 504 00:33:00,782 --> 00:33:05,626 When used properly, ai reduces overwhelm by handling routine 505 00:33:05,667 --> 00:33:09,064 work and increases daily progress through amplified 506 00:33:09,163 --> 00:33:13,102 high-charge thinking, resulting in more downtime and better 507 00:33:13,142 --> 00:33:14,826 sleep due to reduced stress. 508 00:33:15,914 --> 00:33:18,461 Medium-charge brain state transformation. 509 00:33:18,461 --> 00:33:23,717 Your medium-charge brain state handles simple, routine tasks 510 00:33:24,238 --> 00:33:27,585 like sending standard emails or administrative work. 511 00:33:27,585 --> 00:33:31,960 These activities have consumed more of our working hours over 512 00:33:32,000 --> 00:33:35,769 time, leaving little capacity for premium thinking. 513 00:33:35,769 --> 00:33:41,125 Consider this prediction from Winning by Design, a leading 514 00:33:41,326 --> 00:33:46,302 sales training company Within 12 months, ai will enable 515 00:33:46,383 --> 00:33:51,557 companies to operate many sales and marketing functions at just 516 00:33:51,616 --> 00:33:57,836 2% of current costs, while achieving better results and 98% 517 00:33:57,836 --> 00:34:00,124 reduction with improved performance. 518 00:34:00,124 --> 00:34:05,883 This transformation occurs because a I can handle most 519 00:34:06,163 --> 00:34:09,836 medium-charge tasks more efficiently than humans. 520 00:34:11,554 --> 00:34:15,585 High-charge Brain State Amplification your high charge 521 00:34:15,645 --> 00:34:19,837 brain state enables your most sophisticated thinking, from 522 00:34:19,898 --> 00:34:22,786 complex problem solving to strategic planning. 523 00:34:22,786 --> 00:34:27,458 This is your brain's premium operating mode where uniquely 524 00:34:27,639 --> 00:34:29,023 human capabilities shine. 525 00:34:29,023 --> 00:34:32,934 Our research shows most professionals can only maintain 526 00:34:34,178 --> 00:34:38,518 one to two hours of high-charge thinking daily due to cognitive 527 00:34:38,558 --> 00:34:42,045 challenges and what we call invisible brain damage. 528 00:34:42,045 --> 00:34:47,784 The rest gets consumed by interruptions, routine tasks and 529 00:34:47,784 --> 00:34:48,685 mental fatigue. 530 00:34:48,685 --> 00:34:53,101 When people optimise their brain states, they can maintain 531 00:34:53,301 --> 00:34:56,147 four to five hours of high-charge thinking each 532 00:34:56,207 --> 00:34:56,588 workday. 533 00:34:56,588 --> 00:35:01,397 But here's what makes this moment extraordinary AI 534 00:35:01,438 --> 00:35:05,477 dramatically amplifies this capacity, allowing professionals 535 00:35:05,477 --> 00:35:11,166 with optimised brain states to complete five to six plus hours 536 00:35:11,226 --> 00:35:12,969 of high-charge thinking daily. 537 00:35:12,969 --> 00:35:19,123 A real-world example producing the audiobook for Train your 538 00:35:19,163 --> 00:35:24,061 Brain for the AI Revolution took one person with optimized brain 539 00:35:24,061 --> 00:35:27,009 states just three days using AI tools. 540 00:35:27,009 --> 00:35:31,685 The same task for a previous book required two people working 541 00:35:31,685 --> 00:35:36,004 for 10 days, so 20 days in total, and cost nine times as 542 00:35:36,065 --> 00:35:36,244 much. 543 00:35:36,244 --> 00:35:41,704 So we were able to create the new audiobook using optimized 544 00:35:41,744 --> 00:35:46,983 brain states and AI tools 17 working days faster with a 90% 545 00:35:47,143 --> 00:35:47,865 cost reduction. 546 00:35:49,474 --> 00:35:53,302 Recharge, brain state enhancement by handling routine 547 00:35:53,362 --> 00:35:57,998 tasks that previously consumed cognitive energy, ai tools free 548 00:35:58,057 --> 00:35:59,961 up mental space for true recovery. 549 00:35:59,961 --> 00:36:04,477 One senior legal professional reported when I first started 550 00:36:04,577 --> 00:36:08,686 habit mechanic AI edge coaching, I was working on my laptop till 551 00:36:08,686 --> 00:36:10,076 10 to 11 every night. 552 00:36:10,076 --> 00:36:14,645 Now I get out of the office before five almost without fail 553 00:36:15,025 --> 00:36:15,567 every day. 554 00:36:15,567 --> 00:36:19,341 For the first time in my career I'm definitely saving at least 555 00:36:19,602 --> 00:36:20,685 one to two hours daily. 556 00:36:20,685 --> 00:36:26,500 Key insight AI's greatest impact isn't replacing humans, 557 00:36:26,819 --> 00:36:30,708 but transforming how we work across all three brain states 558 00:36:31,414 --> 00:36:34,507 Automating medium charge work, amplifying high charge 559 00:36:34,547 --> 00:36:37,936 capabilities and enhancing recharge quality. 560 00:36:38,759 --> 00:36:44,067 The success cycle your four-step habit mechanic AI edge system. 561 00:36:44,067 --> 00:36:48,018 The key to achieving transformative results isn't 562 00:36:48,078 --> 00:36:51,963 working harder, it's aligning your brain's natural patterns 563 00:36:52,344 --> 00:36:56,650 with AI's capabilities through our systematic success cycle. 564 00:36:56,650 --> 00:36:58,556 Step 1. 565 00:36:58,556 --> 00:37:02,125 Measurement your brain state analysis. 566 00:37:02,125 --> 00:37:06,042 Map your brain's energy patterns to reveal your biggest 567 00:37:06,082 --> 00:37:08,027 opportunities for transformation . 568 00:37:08,027 --> 00:37:13,103 This establishes your current baseline and identifies specific 569 00:37:13,103 --> 00:37:15,146 leverage points for improvement . 570 00:37:15,146 --> 00:37:16,835 Step 2. 571 00:37:16,835 --> 00:37:21,545 Planning with the task director system Match each task to the 572 00:37:21,605 --> 00:37:25,502 right type of energy and identify where AI tools can 573 00:37:25,542 --> 00:37:26,746 enhance your capabilities. 574 00:37:26,746 --> 00:37:31,158 This creates clarity about what work should be done in which 575 00:37:31,239 --> 00:37:35,106 brain state and how AI can support each type of work. 576 00:37:35,106 --> 00:37:36,837 Step 3. 577 00:37:36,837 --> 00:37:40,404 Optimization with the day designer system. 578 00:37:40,404 --> 00:37:44,422 Structure your day to maintain peak energy for what matters 579 00:37:44,482 --> 00:37:46,710 most professionally and personally. 580 00:37:46,710 --> 00:37:51,669 This aligns your schedule with your natural brain state cycles 581 00:37:52,050 --> 00:37:54,880 and creates protected time for high charge work. 582 00:37:54,880 --> 00:37:59,521 Step four automation with the routine engineer system. 583 00:37:59,521 --> 00:38:04,536 Develop triggers and systems that make optimal performance 584 00:38:04,656 --> 00:38:09,428 automatic, using AI tools to enhance rather than drain your 585 00:38:09,469 --> 00:38:09,789 energy. 586 00:38:09,789 --> 00:38:14,140 This transforms conscious practices into unconscious 587 00:38:14,201 --> 00:38:16,246 habits that sustain performance. 588 00:38:16,246 --> 00:38:20,786 This system functions like sports science for your brain, 589 00:38:22,134 --> 00:38:25,908 just as elite athletes use sophisticated systems to 590 00:38:26,029 --> 00:38:30,080 optimise physical performance, the success cycle helps you 591 00:38:30,240 --> 00:38:33,367 optimise cognitive performance with AI tools. 592 00:38:33,367 --> 00:38:39,786 Key insight the success cycle provides a systematic approach 593 00:38:40,194 --> 00:38:44,397 to measuring, planning, optimizing and automating your 594 00:38:44,457 --> 00:38:48,659 cognitive performance with AI, leading to more quality recharge 595 00:38:48,659 --> 00:38:53,841 time, less routine work and significantly more hours in your 596 00:38:53,841 --> 00:38:55,966 peak, high-charge state. 597 00:38:57,275 --> 00:39:00,684 Brain State Intelligence the performance multiplier. 598 00:39:00,684 --> 00:39:06,739 Most organisations are already investing in artificial 599 00:39:06,779 --> 00:39:10,266 intelligence tools and automation leadership 600 00:39:10,326 --> 00:39:12,440 development and performance coaching, change and 601 00:39:12,480 --> 00:39:14,027 transformation programmes, deaching, change and 602 00:39:14,068 --> 00:39:19,221 Transformation Programs, dei, wellness and Engagement 603 00:39:19,261 --> 00:39:21,907 Initiatives, digital Skills Training. 604 00:39:21,907 --> 00:39:26,561 However, none of these initiatives can deliver their 605 00:39:26,682 --> 00:39:31,739 full potential unless people have the cognitive capacity to 606 00:39:31,799 --> 00:39:34,245 absorb, apply and sustain them. 607 00:39:34,245 --> 00:39:37,414 Have the cognitive capacity to absorb, apply and sustain them. 608 00:39:37,414 --> 00:39:44,020 That's where brain state intelligence becomes the 609 00:39:44,040 --> 00:39:45,589 critical multiplier for your existing investments. 610 00:39:45,589 --> 00:39:50,715 Existing investment AI tools and digital transformation. 611 00:39:50,715 --> 00:39:54,919 How brain state intelligence enhances it Reduces cognitive 612 00:39:55,000 --> 00:39:58,842 overload so people can adopt and use tools effectively. 613 00:39:58,842 --> 00:40:03,366 Existing investment leadership development and performance 614 00:40:03,427 --> 00:40:03,927 coaching. 615 00:40:03,927 --> 00:40:14,797 How brain state intelligence enhances it Embeds lasting 616 00:40:14,817 --> 00:40:16,029 behaviour change by aligning habits with brain energy states. 617 00:40:16,029 --> 00:40:19,679 Existing investment well-being and resilience programmes. 618 00:40:19,679 --> 00:40:24,616 How brain state intelligence enhances it turns awareness into 619 00:40:24,616 --> 00:40:28,544 action with daily recharge tools and recovery routines. 620 00:40:28,544 --> 00:40:33,298 Existing investment training and skills development. 621 00:40:33,298 --> 00:40:38,757 How brain state intelligence enhances it Increases learning 622 00:40:38,797 --> 00:40:43,307 capacity by optimising focus, attention and brain rhythm. 623 00:40:43,307 --> 00:40:47,786 Existing investment team and culture initiatives. 624 00:40:47,786 --> 00:40:52,416 How brain state intelligence enhances it Builds shared 625 00:40:52,496 --> 00:40:55,904 language and systems systems supporting collective peak 626 00:40:56,045 --> 00:40:56,606 performance. 627 00:40:56,606 --> 00:41:01,061 Brain state intelligence doesn't replace existing 628 00:41:01,121 --> 00:41:01,682 programs. 629 00:41:01,682 --> 00:41:06,957 It unlocks their full potential by helping people operate at 630 00:41:06,998 --> 00:41:08,199 their cognitive best. 631 00:41:08,199 --> 00:41:12,806 It functions as the engine oil that makes every other 632 00:41:13,186 --> 00:41:16,190 organisational initiative run more smoothly. 633 00:41:16,190 --> 00:41:21,943 Key Insight Brain state intelligence serves as a 634 00:41:21,983 --> 00:41:25,733 performance multiplier for existing organisational 635 00:41:25,753 --> 00:41:30,542 investments by ensuring people have the cognitive capacity to 636 00:41:30,643 --> 00:41:33,489 implement and sustain new practices and technologies. 637 00:41:34,315 --> 00:41:37,085 Creating brain state intelligent cultures. 638 00:41:37,085 --> 00:41:42,806 Organizations excelling in the AI era are creating brain state 639 00:41:42,905 --> 00:41:47,423 intelligent cultures, our Six Sigma for human performance in 640 00:41:47,463 --> 00:41:48,225 the AI world. 641 00:41:48,225 --> 00:41:53,426 These cultures transform performance across everyational 642 00:41:53,507 --> 00:41:53,788 level. 643 00:41:53,788 --> 00:41:58,018 Young professionals Become productive revenue drivers 644 00:41:58,237 --> 00:42:03,146 faster by mastering complex skills and AI tools in months 645 00:42:03,567 --> 00:42:04,288 instead of years. 646 00:42:04,288 --> 00:42:09,181 Build sustainable high performance by managing stress 647 00:42:09,280 --> 00:42:09,902 effectively. 648 00:42:09,902 --> 00:42:14,690 Stay engaged and grow within the company, improving retention 649 00:42:14,690 --> 00:42:14,690 . 650 00:42:15,940 --> 00:42:20,850 Middle managers Drive faster AI adoption and ROI by confidently 651 00:42:21,071 --> 00:42:21,674 leading change. 652 00:42:21,674 --> 00:42:26,353 Deliver on strategic initiatives while maintaining 653 00:42:26,373 --> 00:42:26,714 team performance. 654 00:42:26,714 --> 00:42:31,714 Create high-performing teams that consistently hit targets. 655 00:42:31,714 --> 00:42:38,058 Senior leaders make sharper strategic decisions for longer, 656 00:42:38,500 --> 00:42:40,265 using science-backed strategies. 657 00:42:40,265 --> 00:42:46,101 Drive successful AI transformation by mastering the 658 00:42:46,181 --> 00:42:46,964 human factors. 659 00:42:46,964 --> 00:42:52,100 Create lasting cultural change that turns resistance into 660 00:42:52,141 --> 00:42:52,783 enthusiasm. 661 00:42:52,783 --> 00:42:54,136 Teams. 662 00:42:54,136 --> 00:43:00,078 Deliver complex projects over 200% faster by optimizing 663 00:43:00,460 --> 00:43:01,882 collective brain function. 664 00:43:01,882 --> 00:43:07,355 Maintain peak productivity during AI transformation by 665 00:43:07,416 --> 00:43:10,641 aligning work patterns with natural energy cycles. 666 00:43:10,641 --> 00:43:15,210 Drive faster innovation through enhanced collaboration. 667 00:43:15,210 --> 00:43:20,119 These improvements create powerful organisational outcomes 668 00:43:20,119 --> 00:43:25,295 reduced burnout, lower turnover , enhanced innovation, better 669 00:43:25,335 --> 00:43:28,481 talent retention and improved customer solutions. 670 00:43:28,481 --> 00:43:32,919 Most importantly, they create environments where people 671 00:43:33,039 --> 00:43:36,957 genuinely want to stay and grow because they can consistently 672 00:43:36,998 --> 00:43:40,524 perform at their best without sacrificing well-being. 673 00:43:42,147 --> 00:43:46,621 Key insight Brain state intelligent cultures transform 674 00:43:46,661 --> 00:43:50,676 performance at every organisational level by aligning 675 00:43:50,676 --> 00:43:54,684 individual cognitive optimisation with collective 676 00:43:54,744 --> 00:43:56,848 work patterns and technology adoption. 677 00:43:56,848 --> 00:43:58,719 Why it matters? 678 00:43:58,719 --> 00:44:04,085 Now we are living through the most rapid and profound shift in 679 00:44:04,085 --> 00:44:04,847 human history. 680 00:44:04,847 --> 00:44:11,407 Ai is automating routine cognitive tasks medium-charge 681 00:44:11,447 --> 00:44:14,261 work and increasingly accelerating complex cognitive 682 00:44:14,301 --> 00:44:15,686 tasks high charge work and increasingly accelerating 683 00:44:15,726 --> 00:44:21,182 complex cognitive tasks, high charge work, distraction, stress 684 00:44:21,182 --> 00:44:24,269 and cognitive overload are skyrocketing. 685 00:44:24,269 --> 00:44:29,143 Traditional coaching and leadership methods are falling 686 00:44:29,182 --> 00:44:29,663 behind. 687 00:44:29,663 --> 00:44:34,518 Without a system for optimizing brain states and subconscious 688 00:44:34,558 --> 00:44:38,362 behaviour, professionals and organisations will fall 689 00:44:38,422 --> 00:44:39,505 dangerously behind. 690 00:44:39,505 --> 00:44:44,906 Human AI performance psychology provides the necessary roadmap 691 00:44:45,694 --> 00:44:48,203 Optimise brain energy for what matters most. 692 00:44:48,203 --> 00:44:53,647 Build habits that enhance focus , resilience and wellbeing. 693 00:44:53,647 --> 00:44:57,777 Equip leaders and teams to work smarter with AI. 694 00:44:57,777 --> 00:45:03,009 In short, it's about achieving more with greater energy, 695 00:45:03,515 --> 00:45:05,100 clarity and humanity. 696 00:45:05,100 --> 00:45:10,618 Key insight the AI transformation is happening now 697 00:45:11,422 --> 00:45:14,272 and the gap between those who optimise their cognitive 698 00:45:14,312 --> 00:45:18,184 performance and those who don't is widening rapidly. 699 00:45:18,184 --> 00:45:23,018 Organisations that address the human side of AI adoption will 700 00:45:23,058 --> 00:45:25,666 gain significant competitive advantage. 701 00:45:26,594 --> 00:45:31,847 About the founder and creator of human AI performance psychology 702 00:45:31,847 --> 00:45:31,847 . 703 00:45:31,847 --> 00:45:37,446 Dr John Finn is the founder of the award-winning Tougher Minds 704 00:45:37,534 --> 00:45:42,666 Consultancy and creator of the field of Human AI Performance 705 00:45:42,726 --> 00:45:43,407 Psychology. 706 00:45:43,407 --> 00:45:48,498 With 25 years specialising in behavioural science and 707 00:45:48,538 --> 00:45:52,944 psychology of resilience, performance and leadership, he 708 00:45:52,964 --> 00:45:57,536 has completed three degrees, including a PhD in these fields. 709 00:45:57,536 --> 00:46:03,969 His expertise lies in helping individuals, teams and leaders 710 00:46:04,550 --> 00:46:08,495 optimise cognitive performance during periods of significant 711 00:46:08,536 --> 00:46:08,936 change. 712 00:46:08,936 --> 00:46:15,020 Dr Finn has personally coached and trained over 20,000 people 713 00:46:15,620 --> 00:46:20,263 and developed the first integrated, science-based system 714 00:46:20,263 --> 00:46:26,067 for human excellence in the AI era the Habit Mechanic AI Edge 715 00:46:26,107 --> 00:46:31,290 system high performance psychology. 716 00:46:31,290 --> 00:46:36,554 Dr Finn has pioneered the application of cognitive and 717 00:46:36,594 --> 00:46:40,606 behavioral science to the unique challenges presented by 718 00:46:40,686 --> 00:46:43,956 artificial intelligence in professional environments, 719 00:46:44,477 --> 00:46:48,606 establishing the foundational frameworks that define this 720 00:46:48,666 --> 00:46:49,528 emerging field. 721 00:46:50,995 --> 00:46:55,465 Take your next steps, ready to bring brain state intelligence 722 00:46:55,545 --> 00:46:57,028 to your life and organisation? 723 00:46:57,028 --> 00:46:58,978 Here's how to get started. 724 00:46:58,978 --> 00:47:03,833 Download your free copy of Train your Brain for the AI 725 00:47:03,873 --> 00:47:07,858 Revolution at tuffermindscouk. 726 00:47:07,858 --> 00:47:13,405 Become one of the world's first certified human AI performance 727 00:47:13,665 --> 00:47:14,748 psychology coaches. 728 00:47:14,748 --> 00:47:20,058 Get one-to-one coaching and become an AI era leader. 729 00:47:20,058 --> 00:47:25,368 Explore how we help organisations build brain state 730 00:47:25,448 --> 00:47:26,455 intelligent cultures. 731 00:47:26,455 --> 00:47:31,605 Contact us at contact at toughermindscouk or via our 732 00:47:31,625 --> 00:47:34,448 website, toughermindscouk, or via our website, 733 00:47:35,270 --> 00:47:36,512 toughermindscouk. 734 00:47:36,512 --> 00:47:40,681 The AI era will not wait. 735 00:47:40,681 --> 00:47:45,214 Those who master human AI performance psychology will 736 00:47:45,295 --> 00:47:48,484 shape the future, while others struggle to keep up. 737 00:47:48,484 --> 00:47:51,269 Will you be one of the pioneers who lead?