Speaker 1: Hello, habit Mechanics, it's Dr John Finn
here.
I hope you're having a great week so far.
So yesterday we released our first in-depth article about the
new field of psychology we have founded, created and we are
driving forwards and leading on, which is human AI performance
psychology.
Anyone who's read Train your Brain for the AI Revolution will
understand what we mean by that .
But we wrote an in-depth article about this that we sent
out to our database yesterday, so some of you may already have
been scrolling through that.
It's quite a long article, very deliberately because we wanted
to be very robust in how we explain this new field of
performance psychology.
Psychology is an evolving science, as all sciences are,
and personally I experienced in my own development over 25 years
I've worked in this field I suppose two core psychological
movements.
One was sports psychology, which is what I originally
trained in, and when I first did my undergraduate and even
master's degree in sport psychology you couldn't actually
become an accredited sport psychologist.
It didn't exist as a field.
It was new.
And then I also saw the origins of positive psychology, which
sort of started or really got momentum in the mid-2000s.
So we're now at the beginning of a journey where we've got
technology that not only is a way of us amplifying our
thinking, like you might on a Word document, for example, it's
actually a co-worker.
So we've got technology that can now do what only humans have
previously been able to do before, and that's why this is
so profound and we need a new approach, and that's what we've
been working on for a while and started to release via Train
your Brain for the ai revolution .
And now we're going to go deeper.
Um, we're going to start to, after a successful pilot, we're
going to start to train more human ai performance psychology
coaches, and these will be the first in the world, first of
their kind.
So that's really exciting.
Um, and then we're just gonna be doing our best to make it as
easy as possible for people to understand what this new
psychology is all about and how they can use it for themselves
and for their people, their teams, their families, to help
them thrive.
Um, so, yeah, this, this is.
I think this is just a really exciting period of human history
.
At the heart of psychology is helping people to think more
effectively so they can be healthier, happier and at their
best, and actually, in order to be able to do that, the core
currency, what we might call.
In science, the main effect variable is learning, and you
will see, at the heart of our approach, in particularly in the
habit mechanic book, we go really deep on the learning
piece because actually to get better at being at your best
more often, you have to learn how to do that.
You have to change the neurons in your brain, replace the
unhelpful ones with more helpful ones via that process called
neuroplasticity.
But at the heart of that is learning, and I think that's
what's so profound about ai technology.
It can now be used to speed up how we learn.
So he has.
There are two core types of of ai I think that we are seeing
one is more focused on the automation of routine tasks.
So it can we can basically fully automate most of the
medium charge work that we do and we get paid to do, and what
businesses are doing is they are stopping paying humans to do
that work.
Um, it's not that public.
But there is a big, has been a big movement away, for example,
from high from from recruiting graduates, because a lot of what
graduates do when they're first employed is is a lot of medium
charge work that can be completely automated.
So you've got technology that can do that, but we've also got
technology now that can.
It's almost like a personalized learning process, um, where
working with the new generative ai tools have only been um
sophisticated for for months, you know, maybe six months or so
and they become more sophisticated every day.
It is like working with an expert could be like an expert,
accountant or solicitor or whatever you want it.
It knows quite a lot about these things and you can access
it 24 7 and it costs maybe one percent of what it would cost,
and probably less than that, if you were to actually engage with
those experts.
But it's been trained in all the same material that those
experts have.
So we can accelerate our learning and completion of of
complex cognitive tasks using these ai tools and by being able
to offload more of our medium charge busy work that many
people are overwhelmed by, and being able to make more progress
faster on our high charge work, then that means that we're
going to get higher quality downtime and recharge time so
that, if we think about the three core brain states, we've
got help now with the high charge brain state.
Via generative AI helps us to make progress faster.
We can outsource our medium-charge work through what
we now call agentic AI, so the AI agents.
Many of us have been using this type of tech for a while, so
just think of something like Calendly, which is a meeting
booking system.
It's almost like an agentic ai agent.
Something that used to be a real manual process is now just
done automatically, um.
But there are, you know, thousands of these tools that
are emerging for all different aspects of of our lives.
And then we've got um.
By offloading more of our busy work and making more progress on
our mentally complex work, we're going to have better sleep
because we'll be less stressed, more time to do the things that
matter in our life.
But that isn't a given.
People need help to get the their brain states working well
and to um understand how to integrate the tools.
And one high level metaphor that we've been using, which I
really like and it's an extension of some of the things
we've been talking about for years we talk about this in the
habit mechanic book it's that our lives are a bit like a
mountain.
We're trying to get to the top of the mountain to achieve our
goals, and you'll see this in what we call the team power
model in the habit mechanic book .
That's the metaphor that we use .
It's the team model we've we've created over the last 20 years,
and what the AI gives us the ability to do is to move faster
and further up the mountain than we ever thought possible.
So the technology is like a snowmobile, but it isn't magic.
We have to learn how to build it and how to drive it properly.
And in many cases, the AI tools are having the opposite effect
on people.
We can see from big sets of data they are slowing people
down.
They are acting more like a heavy rucksack than a snowmobile
, and that's because we're not starting with first principles,
and first principles of thriving in the AI world are getting
your brain state sorted out.
So what human AI performance psychology is all about is
helping people to get their brain states optimized so they
can actually integrate the new AI technologies into their daily
workflows and get the maximal benefits from them for both
performing but also well-being.
And we can, of course, do that individually and collectively.
So we see there's a huge opportunity, I think, probably
like we've never seen before to be healthier, happier and at our
best.
That's what the AI tools give us.
But in order to capitalize on that, we need to increase our
brain state intelligence, and that's why I wrote Train your
Brain for the AI Revolution.
But if we want to not just get brain state intelligent but
actually put the things that we know what we should be doing
into practice, we then need to go one step further and have
what we call brain state intelligent cultures.
And this is where we help each other to do this, and I talk
about that at the end of Train your Brain for the AI Revolution
.
But we need help often to make change in our lives in our lives
and that's why you know we are training up the world's first
certified human performance psychology coaches, for example,
and it's why we're working with teams and businesses and we're
doing one-to-one coaching to help people.
So, anyway, that's a little bit of an overview of what's coming
up in this in-depth introduction to human AI
performance psychology.
And, yeah, what you're going to hear now is essentially an audio
version of the article that we released yesterday.
So if it's helpful, you can go to that page and you can look
through the article at the same time.
But, yeah, I hope this is interesting.
I hope it helps us to to help you make sense of this complex
world that we're living in and gives you a sense of optimism
that this can actually be a force for good and it can help
us to be healthier, happier and at our best more often.
But it won't happen by magic, um, and if you haven't already,
I'd really recommend reading train your brain for the ai
revolution.
You can get through it in three to four hours and it shows you
the, the first system you need to implement to start improving
your brain state intelligence.
And then, of course, the habit mechanic is still the Bible and
everything that we it's our Bible, the Tougher Minds Bible,
if you like.
Everything that we say in there still stands, but it just goes
much, much, much deeper than the new book we've written.
So those two work in combination.
But read train your brain for the revolution first, um, and
yeah, from our website now we can you can actually get a free
copy of that um, just go to toughermindscouk.
So, yeah, I hope you enjoy the article, looking forward to
questions, thoughts, reflections and then working with people on
this in the near future, because I know people are really
excited about getting involved in this movement, um, and we're
excited to go on that journey with you.
So here comes the article Enjoy Human AI, performance
Psychology An introduction, the new brain science, redefining
how we work, lead and thrive with AI.
Read by Dr John Finn.
Tougher Minds founder.
Introduction the human performance revolution.
For the first time in human history, machines can automate
complex cognitive work.
This is more than a technological revolution.
It's a human performance revolution.
Despite the incredible promise of AI tools, many professionals
today feel more overwhelmed, distracted and exhausted than
ever.
The problem isn't just learning the tools.
The real key to thriving in the AI era is mastering the most
powerful technology in the known universe your brain Key insight
.
While organizations focus on AI adoption, the critical factor
for success isn't the technology itself, but how effectively
humans can collaborate with these tools through optimized
cognitive performance.
The birth of human AI performance psychology.
As a cognitive and behavioral science expert witnessing the
collision of human psychology with artificial intelligence, I,
dr John Finn, recognized an urgent need for a new framework.
Recognized an urgent need for a new framework.
That's why I established Human AI Performance Psychology, a
pioneering discipline applying first principles, insights to
optimize human brain states, subconscious behavioral patterns
and leadership capabilities in AI-augmented environments.
As the founder of this field, I've built human AI performance
psychology upon my 25 years of research in cognitive science,
neurobiology and behavioral psychology, adapting these
insights to the unique challenges of the AI era.
While artificial intelligence technologies are relatively new,
the human performance challenges they amplify are not,
and through my work with over 20,000 people, I've developed
the scientific frameworks to help people meet these
challenges head-on.
My approach optimises human brain states, subconscious
behavioural patterns and leadership capabilities in AI
augmented environments.
The capitalization of brain states capital B for brain and S
for states is intentional.
It refers to my proprietary model that forms a cornerstone
of this new field.
Key insight Human AI performance psychology addresses
the urgent need for a systematic approach to human
cognitive optimization in an era where AI tools are transforming
how we work, think and collaborate, but also have the
potential to overwhelm and exhaust us rather than enhance
our capabilities.
Understanding the AI era beyond just technology, to understand
what AI truly means for human performance, consider this
metaphor.
Imagine you're on a journey to reach the top of a mountain.
The conditions are increasingly stormy, making progress
difficult.
This mirrors our complex modern world, where achieving our
goals feels increasingly challenging.
In this landscape, ai has two potential functions.
It can either serve as a snowmobile, a powerful tool that
allows us to go faster and further than previously possible
, or it can become a heavy rucksack, weighing us down,
adding to our burden rather than lightening it.
People now fall into two distinct groups the replaceable
and the unstoppable.
The replaceable those who either fail to adapt or are
failing to use AI tools effectively.
They're either trudging up the mountain without modern tools or
struggling under the weight of poorly implemented technology,
exhausted and overwhelmed.
The unstoppable those who master both technology and their
own cognitive performance, energetically speeding past
others on snowmobiles, operating in high-charge mode, while
collaborating with AI to achieve what others think impossible.
Becoming unstoppable doesn't happen automatically.
Even though many AI tools are free or inexpensive, simply
having access isn't enough.
We must understand both how to use these tools and how to
optimise our own cognitive function to work effectively
with them.
Key insight the difference between those who thrive and
those who struggle in the AI era isn't access to technology, but
mastery of human AI collaboration and, in some cases
, human AI teamwork.
The Lighthouse Brain your cognitive foundation.
To understand how your brain works with AI, we first need a
fundamental model of brain function.
The Lighthouse Brain Model, grounded in cutting-edge
neuroscience and behavioural science, that I've refined over
the past 25 years, provides this essential foundation.
Imagine your brain contains a lighthouse where two important
characters live Hugh and Will Power or Wilhelmina Power.
Hue H-U-E, which stands for Horribly Unhelpful Emotions,
works in the lighthouse's control room, constantly
scanning for threats from your past memories of mistakes,
threats in the present immediate problems, threats in the future
, worst case scenarios.
When no threats are present, hugh seeks easy, novel and
exciting activities that provide short-term gratification.
Willpower Acts as Hugh's guide and mentor, helping you fulfil
your potential.
When Hugh notices problems or gets tempted by short-term
gratification, it can call Willpower for assistance.
This dynamic isn't a character flaw.
Hugh's scanning behaviours are built-in survival programming
that helped humans thrive for hundreds of thousands of years.
The problem is that in today's AI-augmented world, these same
instincts often work against us.
When Willpower and Hugh work in harmony, you can leverage AI
tools strategically rather than being constantly distracted by
them.
Understanding this relationship explains why we struggle to
maintain focus on complex, valuable work in an AI-augmented
environment.
Key insight your brain's automatic processes, represented
by Hugh, evolved for a very different environment than
today's AI-augmented workplace.
Success requires understanding and optimising the relationship
between these automatic processes and your more
strategic cognitive functions willpower Scientific foundation.
If you're curious about the deeper neuroscience behind the
Lighthouse Brain Model, you'll find detailed explanations in
Appendix A of my best-selling book Train your Brain.
For the AI Revolution, the proven four-step system to
become irreplaceable, no tech skills required.
This model synthesizes research from leading neuroscientists
and psychologists, combined with insights from my 25 years of
practical experience and research.
The three brain states framework your lighthouse brain
faces modern challenges that go beyond just disrupting hue and
will powers relationship.
They drain the very energy source powering your entire
cognitive system.
Your brain functions like a rechargeable battery with three
distinct power modes, similar to a solar powered lighthouse.
Power mode 1 recharge brain state.
Power mode 2 medium charge brain state.
Power mode 3 high charge brain state recharge brain state more
details.
When your brain needs essential recovery and maintenance
Equivalent to a lighthouse on low power during daylight hours
while recharging its batteries.
Medium charge brain state More details when your brain handles
routine tasks efficiently.
When your brain handles routine tasks efficiently, similar to a
lighthouse running low-level lights at dusk.
High-charge brain state more details when your brain performs
sophisticated thinking and tackles demanding tasks
comparable to a lighthouse operating at full power, sending
its bright beam across the waters.
Four key sources either charge or drain your brain battery
Sleep the equivalent of direct sunlight for your brain's
battery Quality sleep recharges your system, allowing willpower
to guide hue effectively.
Brain-friendly nutrition, the special fuel that keeps your
brain's battery running.
Stress often leads to poor nutritional choices that give
brief energy spikes but lead to deeper crashes.
Movement, particularly walking, which acts like a supercharger
for your brain's battery.
Being desk-bound drains your battery and makes quality sleep
more difficult.
Relationships, social connections, can either energise
your battery or deplete it.
Digital overload and strained relationships turn potential
energy sources into energy drains.
When your battery is low, hughes threat scanning becomes
erratic.
Turn potential energy sources into energy drains when your
battery is low, hugh's threat scanning becomes erratic, seeing
dangers everywhere.
Willpower lacks energy to maintain its mentoring role.
Their relationship becomes strained.
The whole system operates in survival mode.
This creates a downward spiral where it becomes increasingly
difficult to make good decisions about sleep, nutrition,
movement and relationships the very things that would recharge
your battery.
Key insight understanding your brain's three power modes gives
you a unique advantage in today's workplace.
While others struggle to adapt to AI tools, you can match your
brain's natural rhythms to different types of work and
reset these rhythms to work better for you.
Scientific Foundation.
If you're curious about the deeper neuroscience behind the
brain states model, you'll find detailed explanations in
Appendix B of my best-selling book Train your Brain for the AI
Revolution, the proven four-step system.
To become irreplaceable, no tech skills required.
This framework is grounded in cutting-edge research, verified
through our work with thousands of professionals.
Why traditional solutions fall short.
Brain state optimisation isn't a new challenge.
Even before AI entered our workplaces, professionals
struggled to perform at their best.
Traditional approaches to improving human performance have
consistently fallen short of delivering lasting results, and
if these approaches are already failing in a pre-AI world, they
have virtually no chance of succeeding in the far more
complex AI-augmented environment .
Consider this striking evidence .
Environment.
Consider this striking evidence .
The largest peer-reviewed analysis ever conducted on
cognitive behavioral therapy CBT , the gold standard for behavior
change was published by Professor Pim Kuipers and
colleagues in 2023.
Examining over 50,000 people across 409 studies, the results
showed 58% of people who received CBT showed no
meaningful improvement.
Of the 42% who did improve, 19% would likely have gotten better
without treatment.
In simple terms, only about one in five people benefit from CBT
.
Specifically.
Remember, this is considered the gold standard treatment.
Even more concerning, when researchers followed up a year
or two later, they found no real difference between people who
had received CBT and those who hadn't.
This reveals something fundamental about how our brains
work, even when people understand exactly what they
need to change and are given specific techniques to make
those changes.
Lasting transformation remains elusive.
If traditional approaches struggle to create lasting
change in relatively straightforward behaviours, how
can they possibly help us master the complex demands of our AI
augmented workplaces?
We're not just trying to change a few specific thoughts or
behaviours.
We're aiming to fundamentally transform how our brain operates
throughout the day.
Let's look at four common approaches organisations are
currently using to help employees adapt to AI tools.
Each of these approaches illustrates why we need
something fundamentally different, an approach that
aligns with how our brain actually works, not just what we
think should work.
Technical training Companies invest heavily in teaching
employees how to use AI tools, but knowing how to operate a
tool doesn't mean your lighthouse brain is optimized to
work with it.
It's like having a sophisticated new lens for your
lighthouse, but never learning how to keep your beam steady.
Traditional performance coaching and leadership
development programs these focus on time management, goal
setting, productivity techniques , leadership development and
team performance.
They provide valuable knowledge about what to do differently,
but knowing what to do isn't the same as doing it consistently.
It's like knowing exactly how a lighthouse should work, but
never mastering the day-to-day practices to maintain peak
performance.
This applies not just to individual performance, but also
to leadership capabilities and team dynamics.
Wellness programs While well-intentioned, these
typically focus on stress management or better sleep.
Again, they provide knowledge, not the system for turning that
knowledge into lasting habits.
It's like knowing your lighthouse needs a steady power
supply but never establishing the routines to keep the
batteries charged.
Flow-based performance approaches Flow training focuses
on achieving rare moments when we operate on autopilot,
executing well-practiced skills effortlessly.
But in our AI augmented workday , optimising for autopilot
moments misses the point entirely.
Our work now demands continuous adaptation rather than
perfection of existing abilities .
The root problem knowledge versus habits.
All these approaches share the same fundamental limitation they
focus on providing knowledge rather than building habits.
This misses a crucial insight from neuroscience 98 to 100% of
human behaviour comes from our habits, not from knowing what we
should do.
Your brain contains over 1 trillion microscopic biological
moving parts, including neurons, synapses and neural pathways,
all working together to drive your automatic behaviours.
This vast network isn't controlled by conscious
knowledge or willpower, but by deeply embedded patterns.
Current approaches are like trying to learn to drive by
reading the driver's manual, without ever getting behind the
wheel.
Understanding what you should do differently isn't enough.
You need to rewire your brain's automated patterns.
Key insight Traditional approaches fail because they
provide information without addressing the fundamental habit
patterns that drive 98 to 100 percent of human behavior.
Real transformation requires systematically rewiring these
neural pathways.
How AI transforms work across your brain states Understanding
how AI impacts each of your three brain states reveals both
the challenges and opportunities of this transformation.
High-charge brain state AI's role and impact.
While AI can't replicate most premium cognitive work, it can
dramatically amplify it.
It can dramatically amplify it.
Ai tools function like expert consultants who are instantly
available, helping you complete challenging work faster and at
lower cost.
Medium charge brain state AI's role and impact.
Ai can now handle most tasks humans have traditionally done
in medium charge states faster and more efficiently.
Recharge brain state AI's role and impact.
When used properly, ai reduces overwhelm by handling routine
work and increases daily progress through amplified
high-charge thinking, resulting in more downtime and better
sleep due to reduced stress.
Medium-charge brain state transformation.
Your medium-charge brain state handles simple, routine tasks
like sending standard emails or administrative work.
These activities have consumed more of our working hours over
time, leaving little capacity for premium thinking.
Consider this prediction from Winning by Design, a leading
sales training company Within 12 months, ai will enable
companies to operate many sales and marketing functions at just
2% of current costs, while achieving better results and 98%
reduction with improved performance.
This transformation occurs because a I can handle most
medium-charge tasks more efficiently than humans.
High-charge Brain State Amplification your high charge
brain state enables your most sophisticated thinking, from
complex problem solving to strategic planning.
This is your brain's premium operating mode where uniquely
human capabilities shine.
Our research shows most professionals can only maintain
one to two hours of high-charge thinking daily due to cognitive
challenges and what we call invisible brain damage.
The rest gets consumed by interruptions, routine tasks and
mental fatigue.
When people optimise their brain states, they can maintain
four to five hours of high-charge thinking each
workday.
But here's what makes this moment extraordinary AI
dramatically amplifies this capacity, allowing professionals
with optimised brain states to complete five to six plus hours
of high-charge thinking daily.
A real-world example producing the audiobook for Train your
Brain for the AI Revolution took one person with optimized brain
states just three days using AI tools.
The same task for a previous book required two people working
for 10 days, so 20 days in total, and cost nine times as
much.
So we were able to create the new audiobook using optimized
brain states and AI tools 17 working days faster with a 90%
cost reduction.
Recharge, brain state enhancement by handling routine
tasks that previously consumed cognitive energy, ai tools free
up mental space for true recovery.
One senior legal professional reported when I first started
habit mechanic AI edge coaching, I was working on my laptop till
10 to 11 every night.
Now I get out of the office before five almost without fail
every day.
For the first time in my career I'm definitely saving at least
one to two hours daily.
Key insight AI's greatest impact isn't replacing humans,
but transforming how we work across all three brain states
Automating medium charge work, amplifying high charge
capabilities and enhancing recharge quality.
The success cycle your four-step habit mechanic AI edge system.
The key to achieving transformative results isn't
working harder, it's aligning your brain's natural patterns
with AI's capabilities through our systematic success cycle.
Step 1.
Measurement your brain state analysis.
Map your brain's energy patterns to reveal your biggest
opportunities for transformation .
This establishes your current baseline and identifies specific
leverage points for improvement .
Step 2.
Planning with the task director system Match each task to the
right type of energy and identify where AI tools can
enhance your capabilities.
This creates clarity about what work should be done in which
brain state and how AI can support each type of work.
Step 3.
Optimization with the day designer system.
Structure your day to maintain peak energy for what matters
most professionally and personally.
This aligns your schedule with your natural brain state cycles
and creates protected time for high charge work.
Step four automation with the routine engineer system.
Develop triggers and systems that make optimal performance
automatic, using AI tools to enhance rather than drain your
energy.
This transforms conscious practices into unconscious
habits that sustain performance.
This system functions like sports science for your brain,
just as elite athletes use sophisticated systems to
optimise physical performance, the success cycle helps you
optimise cognitive performance with AI tools.
Key insight the success cycle provides a systematic approach
to measuring, planning, optimizing and automating your
cognitive performance with AI, leading to more quality recharge
time, less routine work and significantly more hours in your
peak, high-charge state.
Brain State Intelligence the performance multiplier.
Most organisations are already investing in artificial
intelligence tools and automation leadership
development and performance coaching, change and
transformation programmes, deaching, change and
Transformation Programs, dei, wellness and Engagement
Initiatives, digital Skills Training.
However, none of these initiatives can deliver their
full potential unless people have the cognitive capacity to
absorb, apply and sustain them.
Have the cognitive capacity to absorb, apply and sustain them.
That's where brain state intelligence becomes the
critical multiplier for your existing investments.
Existing investment AI tools and digital transformation.
How brain state intelligence enhances it Reduces cognitive
overload so people can adopt and use tools effectively.
Existing investment leadership development and performance
coaching.
How brain state intelligence enhances it Embeds lasting
behaviour change by aligning habits with brain energy states.
Existing investment well-being and resilience programmes.
How brain state intelligence enhances it turns awareness into
action with daily recharge tools and recovery routines.
Existing investment training and skills development.
How brain state intelligence enhances it Increases learning
capacity by optimising focus, attention and brain rhythm.
Existing investment team and culture initiatives.
How brain state intelligence enhances it Builds shared
language and systems systems supporting collective peak
performance.
Brain state intelligence doesn't replace existing
programs.
It unlocks their full potential by helping people operate at
their cognitive best.
It functions as the engine oil that makes every other
organisational initiative run more smoothly.
Key Insight Brain state intelligence serves as a
performance multiplier for existing organisational
investments by ensuring people have the cognitive capacity to
implement and sustain new practices and technologies.
Creating brain state intelligent cultures.
Organizations excelling in the AI era are creating brain state
intelligent cultures, our Six Sigma for human performance in
the AI world.
These cultures transform performance across everyational
level.
Young professionals Become productive revenue drivers
faster by mastering complex skills and AI tools in months
instead of years.
Build sustainable high performance by managing stress
effectively.
Stay engaged and grow within the company, improving retention
.
Middle managers Drive faster AI adoption and ROI by confidently
leading change.
Deliver on strategic initiatives while maintaining
team performance.
Create high-performing teams that consistently hit targets.
Senior leaders make sharper strategic decisions for longer,
using science-backed strategies.
Drive successful AI transformation by mastering the
human factors.
Create lasting cultural change that turns resistance into
enthusiasm.
Teams.
Deliver complex projects over 200% faster by optimizing
collective brain function.
Maintain peak productivity during AI transformation by
aligning work patterns with natural energy cycles.
Drive faster innovation through enhanced collaboration.
These improvements create powerful organisational outcomes
reduced burnout, lower turnover , enhanced innovation, better
talent retention and improved customer solutions.
Most importantly, they create environments where people
genuinely want to stay and grow because they can consistently
perform at their best without sacrificing well-being.
Key insight Brain state intelligent cultures transform
performance at every organisational level by aligning
individual cognitive optimisation with collective
work patterns and technology adoption.
Why it matters?
Now we are living through the most rapid and profound shift in
human history.
Ai is automating routine cognitive tasks medium-charge
work and increasingly accelerating complex cognitive
tasks high charge work and increasingly accelerating
complex cognitive tasks, high charge work, distraction, stress
and cognitive overload are skyrocketing.
Traditional coaching and leadership methods are falling
behind.
Without a system for optimizing brain states and subconscious
behaviour, professionals and organisations will fall
dangerously behind.
Human AI performance psychology provides the necessary roadmap
Optimise brain energy for what matters most.
Build habits that enhance focus , resilience and wellbeing.
Equip leaders and teams to work smarter with AI.
In short, it's about achieving more with greater energy,
clarity and humanity.
Key insight the AI transformation is happening now
and the gap between those who optimise their cognitive
performance and those who don't is widening rapidly.
Organisations that address the human side of AI adoption will
gain significant competitive advantage.
About the founder and creator of human AI performance psychology
.
Dr John Finn is the founder of the award-winning Tougher Minds
Consultancy and creator of the field of Human AI Performance
Psychology.
With 25 years specialising in behavioural science and
psychology of resilience, performance and leadership, he
has completed three degrees, including a PhD in these fields.
His expertise lies in helping individuals, teams and leaders
optimise cognitive performance during periods of significant
change.
Dr Finn has personally coached and trained over 20,000 people
and developed the first integrated, science-based system
for human excellence in the AI era the Habit Mechanic AI Edge
system high performance psychology.
Dr Finn has pioneered the application of cognitive and
behavioral science to the unique challenges presented by
artificial intelligence in professional environments,
establishing the foundational frameworks that define this
emerging field.
Take your next steps, ready to bring brain state intelligence
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