WEBVTT 00:00:00.100 --> 00:00:02.866 Hello, habit Mechanics, it's Dr John Finn here. 00:00:02.866 --> 00:00:04.652 I hope you're having a great week so far. 00:00:04.652 --> 00:00:26.975 So yesterday we released our first in-depth article about the new field of psychology we have founded, created and we are driving forwards and leading on, which is human AI performance psychology. 00:00:26.975 --> 00:00:33.448 Anyone who's read Train your Brain for the AI Revolution will understand what we mean by that. 00:00:33.448 --> 00:00:45.368 But we wrote an in-depth article about this that we sent out to our database yesterday, so some of you may already have been scrolling through that. 00:00:45.368 --> 00:00:56.131 It's quite a long article, very deliberately because we wanted to be very robust in how we explain this new field of performance psychology. 00:00:59.520 --> 00:01:17.230 Psychology is an evolving science, as all sciences are, and personally I experienced in my own development over 25 years I've worked in this field I suppose two core psychological movements. 00:01:17.230 --> 00:01:34.870 One was sports psychology, which is what I originally trained in, and when I first did my undergraduate and even master's degree in sport psychology you couldn't actually become an accredited sport psychologist. 00:01:34.870 --> 00:01:36.706 It didn't exist as a field. 00:01:36.706 --> 00:01:37.147 It was new. 00:01:37.147 --> 00:01:54.632 And then I also saw the origins of positive psychology, which sort of started or really got momentum in the mid-2000s. 00:01:54.632 --> 00:02:26.213 So we're now at the beginning of a journey where we've got technology that not only is a way of us amplifying our thinking, like you might on a Word document, for example, it's actually a co-worker. 00:02:26.213 --> 00:02:45.159 So we've got technology that can now do what only humans have previously been able to do before, and that's why this is so profound and we need a new approach, and that's what we've been working on for a while and started to release via Train your Brain for the ai revolution. 00:02:45.159 --> 00:02:46.644 And now we're going to go deeper. 00:02:46.644 --> 00:03:04.777 Um, we're going to start to, after a successful pilot, we're going to start to train more human ai performance psychology coaches, and these will be the first in the world, first of their kind. 00:03:04.777 --> 00:03:06.640 So that's really exciting. 00:03:06.640 --> 00:03:21.705 Um, and then we're just gonna be doing our best to make it as easy as possible for people to understand what this new psychology is all about and how they can use it for themselves and for their people, their teams, their families, to help them thrive. 00:03:21.705 --> 00:03:28.097 Um, so, yeah, this, this is. 00:03:28.097 --> 00:03:31.141 I think this is just a really exciting period of human history. 00:03:32.985 --> 00:03:47.498 At the heart of psychology is helping people to think more effectively so they can be healthier, happier and at their best, and actually, in order to be able to do that, the core currency, what we might call. 00:03:47.498 --> 00:04:07.069 In science, the main effect variable is learning, and you will see, at the heart of our approach, in particularly in the habit mechanic book, we go really deep on the learning piece because actually to get better at being at your best more often, you have to learn how to do that. 00:04:07.069 --> 00:04:17.190 You have to change the neurons in your brain, replace the unhelpful ones with more helpful ones via that process called neuroplasticity. 00:04:17.190 --> 00:04:27.053 But at the heart of that is learning, and I think that's what's so profound about ai technology. 00:04:27.053 --> 00:04:30.560 It can now be used to speed up how we learn. 00:04:30.560 --> 00:04:35.144 So he has. 00:04:35.324 --> 00:04:47.355 There are two core types of of ai I think that we are seeing one is more focused on the automation of routine tasks. 00:04:47.355 --> 00:05:01.567 So it can we can basically fully automate most of the medium charge work that we do and we get paid to do, and what businesses are doing is they are stopping paying humans to do that work. 00:05:01.567 --> 00:05:05.213 Um, it's not that public. 00:05:05.213 --> 00:05:23.694 But there is a big, has been a big movement away, for example, from high from from recruiting graduates, because a lot of what graduates do when they're first employed is is a lot of medium charge work that can be completely automated. 00:05:23.694 --> 00:05:29.572 So you've got technology that can do that, but we've also got technology now that can. 00:05:29.572 --> 00:05:47.802 It's almost like a personalized learning process, um, where working with the new generative ai tools have only been um sophisticated for for months, you know, maybe six months or so and they become more sophisticated every day. 00:05:47.802 --> 00:05:57.007 It is like working with an expert could be like an expert, accountant or solicitor or whatever you want it. 00:05:57.007 --> 00:06:10.273 It knows quite a lot about these things and you can access it 24 7 and it costs maybe one percent of what it would cost, and probably less than that, if you were to actually engage with those experts. 00:06:10.273 --> 00:06:13.684 But it's been trained in all the same material that those experts have. 00:06:13.684 --> 00:07:02.509 So we can accelerate our learning and completion of of complex cognitive tasks using these ai tools and by being able to offload more of our medium charge busy work that many people are overwhelmed by, and being able to make more progress faster on our high charge work, then that means that we're going to get higher quality downtime and recharge time so that, if we think about the three core brain states, we've got help now with the high charge brain state. 00:07:02.829 --> 00:07:06.194 Via generative AI helps us to make progress faster. 00:07:06.194 --> 00:07:16.713 We can outsource our medium-charge work through what we now call agentic AI, so the AI agents. 00:07:16.713 --> 00:07:32.663 Many of us have been using this type of tech for a while, so just think of something like Calendly, which is a meeting booking system. 00:07:32.663 --> 00:07:33.545 It's almost like an agentic ai agent. 00:07:33.545 --> 00:07:36.093 Something that used to be a real manual process is now just done automatically, um. 00:07:36.093 --> 00:07:41.627 But there are, you know, thousands of these tools that are emerging for all different aspects of of our lives. 00:07:41.627 --> 00:07:45.213 And then we've got um. 00:07:45.213 --> 00:07:56.903 By offloading more of our busy work and making more progress on our mentally complex work, we're going to have better sleep because we'll be less stressed, more time to do the things that matter in our life. 00:07:57.803 --> 00:07:58.865 But that isn't a given. 00:07:58.865 --> 00:08:10.916 People need help to get the their brain states working well and to um understand how to integrate the tools. 00:08:10.916 --> 00:08:26.540 And one high level metaphor that we've been using, which I really like and it's an extension of some of the things we've been talking about for years we talk about this in the habit mechanic book it's that our lives are a bit like a mountain. 00:08:26.540 --> 00:08:35.792 We're trying to get to the top of the mountain to achieve our goals, and you'll see this in what we call the team power model in the habit mechanic book. 00:08:35.792 --> 00:08:37.360 That's the metaphor that we use. 00:08:37.360 --> 00:08:55.008 It's the team model we've we've created over the last 20 years, and what the AI gives us the ability to do is to move faster and further up the mountain than we ever thought possible. 00:08:55.008 --> 00:09:01.220 So the technology is like a snowmobile, but it isn't magic. 00:09:01.220 --> 00:09:07.831 We have to learn how to build it and how to drive it properly. 00:09:09.659 --> 00:09:16.134 And in many cases, the AI tools are having the opposite effect on people. 00:09:16.134 --> 00:09:19.490 We can see from big sets of data they are slowing people down. 00:09:19.490 --> 00:09:33.822 They are acting more like a heavy rucksack than a snowmobile, and that's because we're not starting with first principles, and first principles of thriving in the AI world are getting your brain state sorted out. 00:09:33.822 --> 00:09:55.392 So what human AI performance psychology is all about is helping people to get their brain states optimized so they can actually integrate the new AI technologies into their daily workflows and get the maximal benefits from them for both performing but also well-being. 00:09:55.392 --> 00:09:59.484 And we can, of course, do that individually and collectively. 00:09:59.484 --> 00:10:09.349 So we see there's a huge opportunity, I think, probably like we've never seen before to be healthier, happier and at our best. 00:10:09.349 --> 00:10:11.947 That's what the AI tools give us. 00:10:13.041 --> 00:10:22.388 But in order to capitalize on that, we need to increase our brain state intelligence, and that's why I wrote Train your Brain for the AI Revolution. 00:10:22.388 --> 00:10:45.552 But if we want to not just get brain state intelligent but actually put the things that we know what we should be doing into practice, we then need to go one step further and have what we call brain state intelligent cultures. 00:10:45.552 --> 00:10:55.932 And this is where we help each other to do this, and I talk about that at the end of Train your Brain for the AI Revolution. 00:10:55.932 --> 00:11:17.943 But we need help often to make change in our lives in our lives and that's why you know we are training up the world's first certified human performance psychology coaches, for example, and it's why we're working with teams and businesses and we're doing one-to-one coaching to help people. 00:11:17.943 --> 00:11:32.626 So, anyway, that's a little bit of an overview of what's coming up in this in-depth introduction to human AI performance psychology. 00:11:33.948 --> 00:11:42.605 And, yeah, what you're going to hear now is essentially an audio version of the article that we released yesterday. 00:11:42.605 --> 00:11:47.830 So if it's helpful, you can go to that page and you can look through the article at the same time. 00:11:47.830 --> 00:11:50.220 But, yeah, I hope this is interesting. 00:11:50.220 --> 00:12:10.644 I hope it helps us to to help you make sense of this complex world that we're living in and gives you a sense of optimism that this can actually be a force for good and it can help us to be healthier, happier and at our best more often. 00:12:10.644 --> 00:12:19.967 But it won't happen by magic, um, and if you haven't already, I'd really recommend reading train your brain for the ai revolution. 00:12:19.967 --> 00:12:31.552 You can get through it in three to four hours and it shows you the, the first system you need to implement to start improving your brain state intelligence. 00:12:31.552 --> 00:12:39.828 And then, of course, the habit mechanic is still the Bible and everything that we it's our Bible, the Tougher Minds Bible, if you like. 00:12:39.828 --> 00:12:48.283 Everything that we say in there still stands, but it just goes much, much, much deeper than the new book we've written. 00:12:48.283 --> 00:12:50.087 So those two work in combination. 00:12:50.087 --> 00:13:02.087 But read train your brain for the revolution first, um, and yeah, from our website now we can you can actually get a free copy of that um, just go to toughermindscouk. 00:13:02.087 --> 00:13:22.461 So, yeah, I hope you enjoy the article, looking forward to questions, thoughts, reflections and then working with people on this in the near future, because I know people are really excited about getting involved in this movement, um, and we're excited to go on that journey with you. 00:13:22.461 --> 00:13:39.307 So here comes the article Enjoy Human AI, performance Psychology An introduction, the new brain science, redefining how we work, lead and thrive with AI. 00:13:41.616 --> 00:13:42.961 Read by Dr John Finn. 00:13:42.961 --> 00:13:44.205 Tougher Minds founder. 00:13:44.205 --> 00:13:48.466 Introduction the human performance revolution. 00:13:48.466 --> 00:13:54.548 For the first time in human history, machines can automate complex cognitive work. 00:13:54.548 --> 00:13:57.644 This is more than a technological revolution. 00:13:57.644 --> 00:14:00.577 It's a human performance revolution. 00:14:00.577 --> 00:14:09.322 Despite the incredible promise of AI tools, many professionals today feel more overwhelmed, distracted and exhausted than ever. 00:14:09.322 --> 00:14:12.249 The problem isn't just learning the tools. 00:14:12.249 --> 00:14:21.619 The real key to thriving in the AI era is mastering the most powerful technology in the known universe your brain Key insight. 00:14:21.619 --> 00:14:36.581 While organizations focus on AI adoption, the critical factor for success isn't the technology itself, but how effectively humans can collaborate with these tools through optimized cognitive performance. 00:14:37.485 --> 00:14:41.116 The birth of human AI performance psychology. 00:14:41.116 --> 00:14:53.260 As a cognitive and behavioral science expert witnessing the collision of human psychology with artificial intelligence, I, dr John Finn, recognized an urgent need for a new framework. 00:14:53.260 --> 00:14:55.803 Recognized an urgent need for a new framework. 00:14:55.803 --> 00:15:14.307 That's why I established Human AI Performance Psychology, a pioneering discipline applying first principles, insights to optimize human brain states, subconscious behavioral patterns and leadership capabilities in AI-augmented environments. 00:15:14.307 --> 00:15:33.028 As the founder of this field, I've built human AI performance psychology upon my 25 years of research in cognitive science, neurobiology and behavioral psychology, adapting these insights to the unique challenges of the AI era. 00:15:33.028 --> 00:15:49.410 While artificial intelligence technologies are relatively new, the human performance challenges they amplify are not, and through my work with over 20,000 people, I've developed the scientific frameworks to help people meet these challenges head-on. 00:15:49.410 --> 00:16:00.235 My approach optimises human brain states, subconscious behavioural patterns and leadership capabilities in AI augmented environments. 00:16:00.235 --> 00:16:08.136 The capitalization of brain states capital B for brain and S for states is intentional. 00:16:08.136 --> 00:16:14.249 It refers to my proprietary model that forms a cornerstone of this new field. 00:16:14.249 --> 00:16:39.835 Key insight Human AI performance psychology addresses the urgent need for a systematic approach to human cognitive optimization in an era where AI tools are transforming how we work, think and collaborate, but also have the potential to overwhelm and exhaust us rather than enhance our capabilities. 00:16:40.876 --> 00:16:52.337 Understanding the AI era beyond just technology, to understand what AI truly means for human performance, consider this metaphor. 00:16:52.337 --> 00:16:56.943 Imagine you're on a journey to reach the top of a mountain. 00:16:56.943 --> 00:17:02.051 The conditions are increasingly stormy, making progress difficult. 00:17:02.051 --> 00:17:09.008 This mirrors our complex modern world, where achieving our goals feels increasingly challenging. 00:17:09.008 --> 00:17:14.027 In this landscape, ai has two potential functions. 00:17:14.027 --> 00:17:30.221 It can either serve as a snowmobile, a powerful tool that allows us to go faster and further than previously possible, or it can become a heavy rucksack, weighing us down, adding to our burden rather than lightening it. 00:17:31.542 --> 00:17:38.304 People now fall into two distinct groups the replaceable and the unstoppable. 00:17:38.304 --> 00:17:45.624 The replaceable those who either fail to adapt or are failing to use AI tools effectively. 00:17:45.624 --> 00:17:56.259 They're either trudging up the mountain without modern tools or struggling under the weight of poorly implemented technology, exhausted and overwhelmed. 00:17:56.259 --> 00:18:13.548 The unstoppable those who master both technology and their own cognitive performance, energetically speeding past others on snowmobiles, operating in high-charge mode, while collaborating with AI to achieve what others think impossible. 00:18:13.548 --> 00:18:17.561 Becoming unstoppable doesn't happen automatically. 00:18:17.561 --> 00:18:23.721 Even though many AI tools are free or inexpensive, simply having access isn't enough. 00:18:23.721 --> 00:18:32.386 We must understand both how to use these tools and how to optimise our own cognitive function to work effectively with them. 00:18:32.386 --> 00:18:47.648 Key insight the difference between those who thrive and those who struggle in the AI era isn't access to technology, but mastery of human AI collaboration and, in some cases, human AI teamwork. 00:18:48.876 --> 00:18:51.546 The Lighthouse Brain your cognitive foundation. 00:18:51.546 --> 00:18:59.269 To understand how your brain works with AI, we first need a fundamental model of brain function. 00:18:59.269 --> 00:19:11.448 The Lighthouse Brain Model, grounded in cutting-edge neuroscience and behavioural science, that I've refined over the past 25 years, provides this essential foundation. 00:19:11.448 --> 00:19:22.286 Imagine your brain contains a lighthouse where two important characters live Hugh and Will Power or Wilhelmina Power. 00:19:23.434 --> 00:19:45.544 Hue H-U-E, which stands for Horribly Unhelpful Emotions, works in the lighthouse's control room, constantly scanning for threats from your past memories of mistakes, threats in the present immediate problems, threats in the future, worst case scenarios. 00:19:45.544 --> 00:19:55.405 When no threats are present, hugh seeks easy, novel and exciting activities that provide short-term gratification. 00:19:55.405 --> 00:20:08.196 Willpower Acts as Hugh's guide and mentor, helping you fulfil your potential. 00:20:08.196 --> 00:20:11.001 When Hugh notices problems or gets tempted by short-term gratification, it can call Willpower for assistance. 00:20:11.001 --> 00:20:14.068 This dynamic isn't a character flaw. 00:20:14.068 --> 00:20:22.560 Hugh's scanning behaviours are built-in survival programming that helped humans thrive for hundreds of thousands of years. 00:20:22.560 --> 00:20:30.361 The problem is that in today's AI-augmented world, these same instincts often work against us. 00:20:30.361 --> 00:20:39.107 When Willpower and Hugh work in harmony, you can leverage AI tools strategically rather than being constantly distracted by them. 00:20:39.107 --> 00:20:49.421 Understanding this relationship explains why we struggle to maintain focus on complex, valuable work in an AI-augmented environment. 00:20:50.442 --> 00:21:01.039 Key insight your brain's automatic processes, represented by Hugh, evolved for a very different environment than today's AI-augmented workplace. 00:21:01.039 --> 00:21:17.320 Success requires understanding and optimising the relationship between these automatic processes and your more strategic cognitive functions willpower Scientific foundation. 00:21:17.320 --> 00:21:30.376 If you're curious about the deeper neuroscience behind the Lighthouse Brain Model, you'll find detailed explanations in Appendix A of my best-selling book Train your Brain. 00:21:30.376 --> 00:21:38.508 For the AI Revolution, the proven four-step system to become irreplaceable, no tech skills required. 00:21:38.508 --> 00:21:50.486 This model synthesizes research from leading neuroscientists and psychologists, combined with insights from my 25 years of practical experience and research. 00:21:50.486 --> 00:22:04.268 The three brain states framework your lighthouse brain faces modern challenges that go beyond just disrupting hue and will powers relationship. 00:22:04.268 --> 00:22:09.486 They drain the very energy source powering your entire cognitive system. 00:22:10.409 --> 00:22:18.327 Your brain functions like a rechargeable battery with three distinct power modes, similar to a solar powered lighthouse. 00:22:18.327 --> 00:22:22.257 Power mode 1 recharge brain state. 00:22:22.257 --> 00:22:27.626 Power mode 2 medium charge brain state. 00:22:27.626 --> 00:22:35.181 Power mode 3 high charge brain state recharge brain state more details. 00:22:35.181 --> 00:22:48.108 When your brain needs essential recovery and maintenance Equivalent to a lighthouse on low power during daylight hours while recharging its batteries. 00:22:48.108 --> 00:22:57.008 Medium charge brain state More details when your brain handles routine tasks efficiently. 00:22:57.008 --> 00:23:02.457 When your brain handles routine tasks efficiently, similar to a lighthouse running low-level lights at dusk. 00:23:02.457 --> 00:23:19.083 High-charge brain state more details when your brain performs sophisticated thinking and tackles demanding tasks comparable to a lighthouse operating at full power, sending its bright beam across the waters. 00:23:19.163 --> 00:23:36.388 Four key sources either charge or drain your brain battery Sleep the equivalent of direct sunlight for your brain's battery Quality sleep recharges your system, allowing willpower to guide hue effectively. 00:23:36.388 --> 00:23:42.307 Brain-friendly nutrition, the special fuel that keeps your brain's battery running. 00:23:42.307 --> 00:23:50.195 Stress often leads to poor nutritional choices that give brief energy spikes but lead to deeper crashes. 00:23:50.195 --> 00:23:56.568 Movement, particularly walking, which acts like a supercharger for your brain's battery. 00:23:56.568 --> 00:24:01.943 Being desk-bound drains your battery and makes quality sleep more difficult. 00:24:01.943 --> 00:24:09.826 Relationships, social connections, can either energise your battery or deplete it. 00:24:09.826 --> 00:24:17.384 Digital overload and strained relationships turn potential energy sources into energy drains. 00:24:17.384 --> 00:24:21.932 When your battery is low, hughes threat scanning becomes erratic. 00:24:21.932 --> 00:24:25.416 Turn potential energy sources into energy drains when your battery is low, hugh's threat scanning becomes erratic, seeing dangers everywhere. 00:24:25.416 --> 00:24:28.340 Willpower lacks energy to maintain its mentoring role. 00:24:28.340 --> 00:24:30.605 Their relationship becomes strained. 00:24:30.605 --> 00:24:33.709 The whole system operates in survival mode. 00:24:33.709 --> 00:24:47.997 This creates a downward spiral where it becomes increasingly difficult to make good decisions about sleep, nutrition, movement and relationships the very things that would recharge your battery. 00:24:49.119 --> 00:24:56.579 Key insight understanding your brain's three power modes gives you a unique advantage in today's workplace. 00:24:56.579 --> 00:25:07.965 While others struggle to adapt to AI tools, you can match your brain's natural rhythms to different types of work and reset these rhythms to work better for you. 00:25:07.965 --> 00:25:10.555 Scientific Foundation. 00:25:10.555 --> 00:25:27.258 If you're curious about the deeper neuroscience behind the brain states model, you'll find detailed explanations in Appendix B of my best-selling book Train your Brain for the AI Revolution, the proven four-step system. 00:25:27.258 --> 00:25:31.184 To become irreplaceable, no tech skills required. 00:25:31.184 --> 00:25:38.646 This framework is grounded in cutting-edge research, verified through our work with thousands of professionals. 00:25:39.394 --> 00:25:42.704 Why traditional solutions fall short. 00:25:42.704 --> 00:25:46.724 Brain state optimisation isn't a new challenge. 00:25:46.724 --> 00:25:53.104 Even before AI entered our workplaces, professionals struggled to perform at their best. 00:25:53.104 --> 00:26:14.191 Traditional approaches to improving human performance have consistently fallen short of delivering lasting results, and if these approaches are already failing in a pre-AI world, they have virtually no chance of succeeding in the far more complex AI-augmented environment. 00:26:14.191 --> 00:26:17.084 Consider this striking evidence. 00:26:17.084 --> 00:26:21.455 Environment. 00:26:21.455 --> 00:26:22.438 Consider this striking evidence. 00:26:22.478 --> 00:26:32.961 The largest peer-reviewed analysis ever conducted on cognitive behavioral therapy CBT, the gold standard for behavior change was published by Professor Pim Kuipers and colleagues in 2023. 00:26:32.961 --> 00:26:45.654 Examining over 50,000 people across 409 studies, the results showed 58% of people who received CBT showed no meaningful improvement. 00:26:45.654 --> 00:26:53.769 Of the 42% who did improve, 19% would likely have gotten better without treatment. 00:26:53.769 --> 00:27:01.119 In simple terms, only about one in five people benefit from CBT. 00:27:01.119 --> 00:27:01.882 Specifically. 00:27:01.882 --> 00:27:06.144 Remember, this is considered the gold standard treatment. 00:27:06.144 --> 00:27:17.724 Even more concerning, when researchers followed up a year or two later, they found no real difference between people who had received CBT and those who hadn't. 00:27:17.724 --> 00:27:31.506 This reveals something fundamental about how our brains work, even when people understand exactly what they need to change and are given specific techniques to make those changes. 00:27:32.295 --> 00:27:34.943 Lasting transformation remains elusive. 00:27:34.943 --> 00:27:50.877 If traditional approaches struggle to create lasting change in relatively straightforward behaviours, how can they possibly help us master the complex demands of our AI augmented workplaces? 00:27:50.877 --> 00:27:55.748 We're not just trying to change a few specific thoughts or behaviours. 00:27:55.748 --> 00:28:02.419 We're aiming to fundamentally transform how our brain operates throughout the day. 00:28:02.419 --> 00:28:11.719 Let's look at four common approaches organisations are currently using to help employees adapt to AI tools. 00:28:11.719 --> 00:28:25.607 Each of these approaches illustrates why we need something fundamentally different, an approach that aligns with how our brain actually works, not just what we think should work. 00:28:27.096 --> 00:28:40.038 Technical training Companies invest heavily in teaching employees how to use AI tools, but knowing how to operate a tool doesn't mean your lighthouse brain is optimized to work with it. 00:28:40.038 --> 00:28:47.364 It's like having a sophisticated new lens for your lighthouse, but never learning how to keep your beam steady. 00:28:47.364 --> 00:29:02.288 Traditional performance coaching and leadership development programs these focus on time management, goal setting, productivity techniques, leadership development and team performance. 00:29:02.288 --> 00:29:10.710 They provide valuable knowledge about what to do differently, but knowing what to do isn't the same as doing it consistently. 00:29:10.710 --> 00:29:19.970 It's like knowing exactly how a lighthouse should work, but never mastering the day-to-day practices to maintain peak performance. 00:29:19.970 --> 00:29:26.981 This applies not just to individual performance, but also to leadership capabilities and team dynamics. 00:29:26.981 --> 00:29:35.617 Wellness programs While well-intentioned, these typically focus on stress management or better sleep. 00:29:35.617 --> 00:29:42.877 Again, they provide knowledge, not the system for turning that knowledge into lasting habits. 00:29:42.877 --> 00:29:51.736 It's like knowing your lighthouse needs a steady power supply but never establishing the routines to keep the batteries charged. 00:29:53.005 --> 00:30:04.384 Flow-based performance approaches Flow training focuses on achieving rare moments when we operate on autopilot, executing well-practiced skills effortlessly. 00:30:04.384 --> 00:30:11.731 But in our AI augmented workday, optimising for autopilot moments misses the point entirely. 00:30:11.731 --> 00:30:19.893 Our work now demands continuous adaptation rather than perfection of existing abilities. 00:30:19.893 --> 00:30:23.984 The root problem knowledge versus habits. 00:30:23.984 --> 00:30:33.131 All these approaches share the same fundamental limitation they focus on providing knowledge rather than building habits. 00:30:33.131 --> 00:30:44.605 This misses a crucial insight from neuroscience 98 to 100% of human behaviour comes from our habits, not from knowing what we should do. 00:30:45.606 --> 00:30:59.354 Your brain contains over 1 trillion microscopic biological moving parts, including neurons, synapses and neural pathways, all working together to drive your automatic behaviours. 00:30:59.354 --> 00:31:06.334 This vast network isn't controlled by conscious knowledge or willpower, but by deeply embedded patterns. 00:31:06.334 --> 00:31:14.733 Current approaches are like trying to learn to drive by reading the driver's manual, without ever getting behind the wheel. 00:31:14.733 --> 00:31:18.749 Understanding what you should do differently isn't enough. 00:31:18.749 --> 00:31:22.518 You need to rewire your brain's automated patterns. 00:31:22.518 --> 00:31:36.557 Key insight Traditional approaches fail because they provide information without addressing the fundamental habit patterns that drive 98 to 100 percent of human behavior. 00:31:36.557 --> 00:31:43.898 Real transformation requires systematically rewiring these neural pathways. 00:31:43.898 --> 00:32:00.541 How AI transforms work across your brain states Understanding how AI impacts each of your three brain states reveals both the challenges and opportunities of this transformation. 00:32:01.144 --> 00:32:04.932 High-charge brain state AI's role and impact. 00:32:04.932 --> 00:32:11.778 While AI can't replicate most premium cognitive work, it can dramatically amplify it. 00:32:11.778 --> 00:32:17.406 It can dramatically amplify it. 00:32:17.406 --> 00:32:22.018 Ai tools function like expert consultants who are instantly available, helping you complete challenging work faster and at lower cost. 00:32:22.018 --> 00:32:27.512 Medium charge brain state AI's role and impact. 00:32:27.512 --> 00:32:36.237 Ai can now handle most tasks humans have traditionally done in medium charge states faster and more efficiently. 00:32:36.237 --> 00:32:40.852 Recharge brain state AI's role and impact. 00:32:40.852 --> 00:32:54.895 When used properly, ai reduces overwhelm by handling routine work and increases daily progress through amplified high-charge thinking, resulting in more downtime and better sleep due to reduced stress. 00:32:55.984 --> 00:32:58.530 Medium-charge brain state transformation. 00:32:58.530 --> 00:33:07.654 Your medium-charge brain state handles simple, routine tasks like sending standard emails or administrative work. 00:33:07.654 --> 00:33:15.838 These activities have consumed more of our working hours over time, leaving little capacity for premium thinking. 00:33:15.838 --> 00:33:40.193 Consider this prediction from Winning by Design, a leading sales training company Within 12 months, ai will enable companies to operate many sales and marketing functions at just 2% of current costs, while achieving better results and 98% reduction with improved performance. 00:33:40.193 --> 00:33:49.906 This transformation occurs because a I can handle most medium-charge tasks more efficiently than humans. 00:33:51.625 --> 00:34:02.855 High-charge Brain State Amplification your high charge brain state enables your most sophisticated thinking, from complex problem solving to strategic planning. 00:34:02.855 --> 00:34:09.094 This is your brain's premium operating mode where uniquely human capabilities shine. 00:34:09.094 --> 00:34:22.115 Our research shows most professionals can only maintain one to two hours of high-charge thinking daily due to cognitive challenges and what we call invisible brain damage. 00:34:22.115 --> 00:34:28.755 The rest gets consumed by interruptions, routine tasks and mental fatigue. 00:34:28.755 --> 00:34:36.659 When people optimise their brain states, they can maintain four to five hours of high-charge thinking each workday. 00:34:36.659 --> 00:34:53.039 But here's what makes this moment extraordinary AI dramatically amplifies this capacity, allowing professionals with optimised brain states to complete five to six plus hours of high-charge thinking daily. 00:34:53.039 --> 00:35:07.079 A real-world example producing the audiobook for Train your Brain for the AI Revolution took one person with optimized brain states just three days using AI tools. 00:35:07.079 --> 00:35:16.315 The same task for a previous book required two people working for 10 days, so 20 days in total, and cost nine times as much. 00:35:16.315 --> 00:35:27.936 So we were able to create the new audiobook using optimized brain states and AI tools 17 working days faster with a 90% cost reduction. 00:35:29.545 --> 00:35:40.032 Recharge, brain state enhancement by handling routine tasks that previously consumed cognitive energy, ai tools free up mental space for true recovery. 00:35:40.032 --> 00:35:50.146 One senior legal professional reported when I first started habit mechanic AI edge coaching, I was working on my laptop till 10 to 11 every night. 00:35:50.146 --> 00:35:55.637 Now I get out of the office before five almost without fail every day. 00:35:55.637 --> 00:36:00.755 For the first time in my career I'm definitely saving at least one to two hours daily. 00:36:00.755 --> 00:36:18.007 Key insight AI's greatest impact isn't replacing humans, but transforming how we work across all three brain states Automating medium charge work, amplifying high charge capabilities and enhancing recharge quality. 00:36:18.829 --> 00:36:24.137 The success cycle your four-step habit mechanic AI edge system. 00:36:24.137 --> 00:36:36.721 The key to achieving transformative results isn't working harder, it's aligning your brain's natural patterns with AI's capabilities through our systematic success cycle. 00:36:36.721 --> 00:36:38.626 Step 1. 00:36:38.626 --> 00:36:42.195 Measurement your brain state analysis. 00:36:42.195 --> 00:36:48.097 Map your brain's energy patterns to reveal your biggest opportunities for transformation. 00:36:48.097 --> 00:36:55.217 This establishes your current baseline and identifies specific leverage points for improvement. 00:36:55.217 --> 00:36:56.905 Step 2. 00:36:56.905 --> 00:37:06.817 Planning with the task director system Match each task to the right type of energy and identify where AI tools can enhance your capabilities. 00:37:06.817 --> 00:37:15.177 This creates clarity about what work should be done in which brain state and how AI can support each type of work. 00:37:15.177 --> 00:37:16.907 Step 3. 00:37:16.907 --> 00:37:20.474 Optimization with the day designer system. 00:37:20.474 --> 00:37:26.780 Structure your day to maintain peak energy for what matters most professionally and personally. 00:37:26.780 --> 00:37:34.951 This aligns your schedule with your natural brain state cycles and creates protected time for high charge work. 00:37:34.951 --> 00:37:39.592 Step four automation with the routine engineer system. 00:37:39.592 --> 00:37:49.860 Develop triggers and systems that make optimal performance automatic, using AI tools to enhance rather than drain your energy. 00:37:49.860 --> 00:37:56.317 This transforms conscious practices into unconscious habits that sustain performance. 00:37:56.317 --> 00:38:13.438 This system functions like sports science for your brain, just as elite athletes use sophisticated systems to optimise physical performance, the success cycle helps you optimise cognitive performance with AI tools. 00:38:13.438 --> 00:38:36.036 Key insight the success cycle provides a systematic approach to measuring, planning, optimizing and automating your cognitive performance with AI, leading to more quality recharge time, less routine work and significantly more hours in your peak, high-charge state. 00:38:37.346 --> 00:38:40.755 Brain State Intelligence the performance multiplier. 00:38:40.755 --> 00:39:01.978 Most organisations are already investing in artificial intelligence tools and automation leadership development and performance coaching, change and transformation programmes, deaching, change and Transformation Programs, dei, wellness and Engagement Initiatives, digital Skills Training. 00:39:01.978 --> 00:39:14.315 However, none of these initiatives can deliver their full potential unless people have the cognitive capacity to absorb, apply and sustain them. 00:39:14.315 --> 00:39:17.485 Have the cognitive capacity to absorb, apply and sustain them. 00:39:17.485 --> 00:39:25.659 That's where brain state intelligence becomes the critical multiplier for your existing investments. 00:39:25.659 --> 00:39:30.786 Existing investment AI tools and digital transformation. 00:39:30.786 --> 00:39:38.913 How brain state intelligence enhances it Reduces cognitive overload so people can adopt and use tools effectively. 00:39:38.913 --> 00:39:43.998 Existing investment leadership development and performance coaching. 00:39:43.998 --> 00:39:56.099 How brain state intelligence enhances it Embeds lasting behaviour change by aligning habits with brain energy states. 00:39:56.099 --> 00:39:59.750 Existing investment well-being and resilience programmes. 00:39:59.750 --> 00:40:08.614 How brain state intelligence enhances it turns awareness into action with daily recharge tools and recovery routines. 00:40:08.614 --> 00:40:13.369 Existing investment training and skills development. 00:40:13.369 --> 00:40:23.378 How brain state intelligence enhances it Increases learning capacity by optimising focus, attention and brain rhythm. 00:40:23.378 --> 00:40:27.856 Existing investment team and culture initiatives. 00:40:27.856 --> 00:40:36.677 How brain state intelligence enhances it Builds shared language and systems systems supporting collective peak performance. 00:40:36.677 --> 00:40:41.753 Brain state intelligence doesn't replace existing programs. 00:40:41.753 --> 00:40:48.269 It unlocks their full potential by helping people operate at their cognitive best. 00:40:48.269 --> 00:40:56.260 It functions as the engine oil that makes every other organisational initiative run more smoothly. 00:40:56.260 --> 00:41:13.559 Key Insight Brain state intelligence serves as a performance multiplier for existing organisational investments by ensuring people have the cognitive capacity to implement and sustain new practices and technologies. 00:41:14.385 --> 00:41:17.155 Creating brain state intelligent cultures. 00:41:17.155 --> 00:41:28.295 Organizations excelling in the AI era are creating brain state intelligent cultures, our Six Sigma for human performance in the AI world. 00:41:28.295 --> 00:41:33.858 These cultures transform performance across everyational level. 00:41:33.858 --> 00:41:44.358 Young professionals Become productive revenue drivers faster by mastering complex skills and AI tools in months instead of years. 00:41:44.358 --> 00:41:49.972 Build sustainable high performance by managing stress effectively. 00:41:49.972 --> 00:41:54.760 Stay engaged and grow within the company, improving retention. 00:41:56.010 --> 00:42:01.744 Middle managers Drive faster AI adoption and ROI by confidently leading change. 00:42:01.744 --> 00:42:06.784 Deliver on strategic initiatives while maintaining team performance. 00:42:06.784 --> 00:42:11.784 Create high-performing teams that consistently hit targets. 00:42:11.784 --> 00:42:20.335 Senior leaders make sharper strategic decisions for longer, using science-backed strategies. 00:42:20.335 --> 00:42:27.034 Drive successful AI transformation by mastering the human factors. 00:42:27.034 --> 00:42:32.853 Create lasting cultural change that turns resistance into enthusiasm. 00:42:32.853 --> 00:42:34.206 Teams. 00:42:34.206 --> 00:42:41.952 Deliver complex projects over 200% faster by optimizing collective brain function. 00:42:41.952 --> 00:42:50.711 Maintain peak productivity during AI transformation by aligning work patterns with natural energy cycles. 00:42:50.711 --> 00:42:55.280 Drive faster innovation through enhanced collaboration. 00:42:55.280 --> 00:43:08.552 These improvements create powerful organisational outcomes reduced burnout, lower turnover, enhanced innovation, better talent retention and improved customer solutions. 00:43:08.552 --> 00:43:20.594 Most importantly, they create environments where people genuinely want to stay and grow because they can consistently perform at their best without sacrificing well-being. 00:43:22.217 --> 00:43:36.918 Key insight Brain state intelligent cultures transform performance at every organisational level by aligning individual cognitive optimisation with collective work patterns and technology adoption. 00:43:36.918 --> 00:43:38.789 Why it matters? 00:43:38.789 --> 00:43:44.918 Now we are living through the most rapid and profound shift in human history. 00:43:44.918 --> 00:44:04.340 Ai is automating routine cognitive tasks medium-charge work and increasingly accelerating complex cognitive tasks high charge work and increasingly accelerating complex cognitive tasks, high charge work, distraction, stress and cognitive overload are skyrocketing. 00:44:04.340 --> 00:44:09.733 Traditional coaching and leadership methods are falling behind. 00:44:09.733 --> 00:44:19.576 Without a system for optimizing brain states and subconscious behaviour, professionals and organisations will fall dangerously behind. 00:44:19.576 --> 00:44:28.273 Human AI performance psychology provides the necessary roadmap Optimise brain energy for what matters most. 00:44:28.273 --> 00:44:33.717 Build habits that enhance focus, resilience and wellbeing. 00:44:33.717 --> 00:44:37.847 Equip leaders and teams to work smarter with AI. 00:44:37.847 --> 00:44:45.170 In short, it's about achieving more with greater energy, clarity and humanity. 00:44:45.170 --> 00:44:58.255 Key insight the AI transformation is happening now and the gap between those who optimise their cognitive performance and those who don't is widening rapidly. 00:44:58.255 --> 00:45:05.737 Organisations that address the human side of AI adoption will gain significant competitive advantage. 00:45:06.664 --> 00:45:11.918 About the founder and creator of human AI performance psychology. 00:45:11.918 --> 00:45:23.478 Dr John Finn is the founder of the award-winning Tougher Minds Consultancy and creator of the field of Human AI Performance Psychology. 00:45:23.478 --> 00:45:37.606 With 25 years specialising in behavioural science and psychology of resilience, performance and leadership, he has completed three degrees, including a PhD in these fields. 00:45:37.606 --> 00:45:49.007 His expertise lies in helping individuals, teams and leaders optimise cognitive performance during periods of significant change. 00:45:49.007 --> 00:46:11.360 Dr Finn has personally coached and trained over 20,000 people and developed the first integrated, science-based system for human excellence in the AI era the Habit Mechanic AI Edge system high performance psychology. 00:46:11.360 --> 00:46:29.599 Dr Finn has pioneered the application of cognitive and behavioral science to the unique challenges presented by artificial intelligence in professional environments, establishing the foundational frameworks that define this emerging field. 00:46:31.065 --> 00:46:37.099 Take your next steps, ready to bring brain state intelligence to your life and organisation? 00:46:37.099 --> 00:46:39.048 Here's how to get started. 00:46:39.048 --> 00:46:47.929 Download your free copy of Train your Brain for the AI Revolution at tuffermindscouk. 00:46:47.929 --> 00:46:54.818 Become one of the world's first certified human AI performance psychology coaches. 00:46:54.818 --> 00:47:00.128 Get one-to-one coaching and become an AI era leader. 00:47:00.128 --> 00:47:06.525 Explore how we help organisations build brain state intelligent cultures. 00:47:06.525 --> 00:47:16.583 Contact us at contact at toughermindscouk or via our website, toughermindscouk, or via our website, toughermindscouk. 00:47:16.583 --> 00:47:20.751 The AI era will not wait. 00:47:20.751 --> 00:47:28.554 Those who master human AI performance psychology will shape the future, while others struggle to keep up. 00:47:28.554 --> 00:47:31.340 Will you be one of the pioneers who lead?