1 00:00:23,655 --> 00:00:25,036 Speaker 1: Hello Habit Mechanics . 2 00:00:25,036 --> 00:00:30,283 It's Dr John Finn here I am doing a walking podcast on my 3 00:00:30,344 --> 00:00:31,646 way into the office this morning . 4 00:00:31,646 --> 00:00:42,780 I've been astounded by some of the results that our coaching 5 00:00:42,801 --> 00:00:47,185 clients are getting with our new human AI performance psychology 6 00:00:47,185 --> 00:00:48,406 structure. 7 00:00:48,406 --> 00:00:52,261 They're consistently just getting these amazing results, 8 00:00:53,332 --> 00:01:01,463 and often highly tangible, like securing $90,000 pay rises, 9 00:01:02,890 --> 00:01:05,520 being given equity in businesses because they're now seen as 10 00:01:06,290 --> 00:01:10,457 leaders in human ai performance. 11 00:01:10,457 --> 00:01:14,403 So we've been reflecting on well, why is that? 12 00:01:14,403 --> 00:01:14,924 Why is this? 13 00:01:14,924 --> 00:01:17,075 Why? 14 00:01:17,075 --> 00:01:19,682 Why is the system we're teaching getting such good 15 00:01:19,722 --> 00:01:20,082 results? 16 00:01:21,334 --> 00:01:24,502 And I think for me I have to go back to the beginning, which is 17 00:01:25,947 --> 00:01:27,290 why did I create tougher minds? 18 00:01:27,290 --> 00:01:30,156 Why did I create the habit mechanic? 19 00:01:30,156 --> 00:01:37,397 Why did I extend that in the AI era to the habit mechanic AI 20 00:01:37,437 --> 00:01:38,120 edge system? 21 00:01:38,120 --> 00:01:42,675 Sorry, I'm walking up a hill, so I'm slightly of breath. 22 00:01:42,675 --> 00:01:51,550 So it's because broadly what I got taught at university and 23 00:01:51,569 --> 00:01:55,140 I've got three performance psychology-related degrees, 24 00:01:55,210 --> 00:02:01,790 including a PhD just didn't work so well in the field and 25 00:02:01,830 --> 00:02:05,360 largely what I was taught was based on talk therapy. 26 00:02:05,360 --> 00:02:10,681 Sport psychology gets pretty practical. 27 00:02:10,681 --> 00:02:13,038 You learn tools and things like that to teach people. 28 00:02:13,038 --> 00:02:17,139 But when I got into the field and started to work with clients 29 00:02:17,139 --> 00:02:20,697 and athletes in particular, very high-performing elite 30 00:02:20,717 --> 00:02:26,403 people, I learned that those tools didn't work very 31 00:02:26,443 --> 00:02:26,947 effectively. 32 00:02:26,947 --> 00:02:33,018 That's why I started creating the tools and systems I have and 33 00:02:33,018 --> 00:02:37,545 I think and actually if you, that's not just me saying this 34 00:02:38,552 --> 00:02:42,298 there are now large sets of data showing that, for all the hype 35 00:02:42,318 --> 00:02:45,284 around talk therapy, it is not very effective. 36 00:02:45,284 --> 00:02:47,752 The data shows very clearly. 37 00:02:47,752 --> 00:02:57,668 Studies of over 52,000 people shows that CBT, which is the 38 00:02:57,707 --> 00:03:03,127 sort of gold standard talk therapy only can be proven to 39 00:03:03,188 --> 00:03:04,391 help one in five people. 40 00:03:04,391 --> 00:03:06,925 One in five people. 41 00:03:06,925 --> 00:03:13,266 And the kicker is those results don't seem to last more than 12 42 00:03:13,266 --> 00:03:18,903 months before people default back to the unhelpful ways of 43 00:03:18,963 --> 00:03:22,370 thinking and doing they were before the therapy. 44 00:03:22,370 --> 00:03:28,462 And why is that the case? 45 00:03:28,462 --> 00:03:34,813 I think there are four core reasons and I want to unpack 46 00:03:34,854 --> 00:03:35,153 those. 47 00:03:35,153 --> 00:03:39,430 And it goes to some way to explaining why we created a 48 00:03:39,450 --> 00:03:40,132 system like we did. 49 00:03:42,125 --> 00:03:44,271 Traditional coaching doesn't consider brain states. 50 00:03:44,271 --> 00:03:49,531 Most of it doesn't consider the brain at all in the first 51 00:03:49,572 --> 00:03:50,313 principle sense. 52 00:03:50,313 --> 00:03:55,469 Even the systems that say they're neuroscience based, I'm 53 00:03:55,490 --> 00:03:57,520 very dubious as to what they mean by that. 54 00:03:57,520 --> 00:03:59,522 What is understood? 55 00:03:59,522 --> 00:04:03,567 It doesn't strike that they operate from a first principle 56 00:04:03,606 --> 00:04:06,189 model about how brains work, and that's completely 57 00:04:06,230 --> 00:04:10,394 understandable because we've only been able to look inside 58 00:04:10,414 --> 00:04:11,855 brains for about 25 years now. 59 00:04:11,855 --> 00:04:27,586 I was very lucky at the start of my education that that's what 60 00:04:27,586 --> 00:04:28,649 I began to learn about off the bat, so to speak. 61 00:04:28,649 --> 00:04:30,612 So if we want to be successful, we've got to understand our 62 00:04:30,653 --> 00:04:31,896 brain states and get brain state intelligent. 63 00:04:31,896 --> 00:04:37,828 And that's why, in our four-step success cycle which we 64 00:04:37,828 --> 00:04:42,334 talk people through in train your brain for the AI revolution 65 00:04:42,334 --> 00:04:46,507 , we show you how to measure your brain states to start with, 66 00:04:46,507 --> 00:04:48,192 and you get a score. 67 00:04:48,192 --> 00:04:50,742 You get a human AI readiness brain state score. 68 00:04:52,864 --> 00:05:00,790 And the next reason, then, that I think traditional approaches 69 00:05:04,533 --> 00:05:08,735 talk therapy based approaches are failing people is because 70 00:05:08,776 --> 00:05:10,218 people are more overwhelmed than ever. 71 00:05:10,218 --> 00:05:12,584 The world is more complex. 72 00:05:12,584 --> 00:05:25,661 Ai is making it even more complex and they tend to um, 73 00:05:25,680 --> 00:05:26,882 when you learn how to coach using a cbt talk therapy based 74 00:05:26,903 --> 00:05:30,689 model, you really get taught to focus on tools and tactics, 75 00:05:31,971 --> 00:05:36,685 which sometimes people call tips and tricks, and they make sense 76 00:05:36,685 --> 00:05:39,949 when you're taught them and people agree it would be a good 77 00:05:39,990 --> 00:05:46,509 idea to do that thing to help them to be a better leader or be 78 00:05:46,509 --> 00:05:50,567 a better team member or manage stress better so they can sleep 79 00:05:50,608 --> 00:05:50,910 at night. 80 00:05:50,910 --> 00:05:57,165 But people quickly forget them and often those tips and tricks 81 00:05:57,225 --> 00:06:02,858 are not part of a bigger strategic approach for the 82 00:06:02,899 --> 00:06:03,360 individual. 83 00:06:03,360 --> 00:06:07,932 You all, we all, know that and understand that businesses have 84 00:06:08,696 --> 00:06:12,185 strategies, they have strategic plans, they have long-term 85 00:06:12,225 --> 00:06:18,206 strategic plans and short-term strategic plans, and what we've 86 00:06:18,225 --> 00:06:22,674 learned is that if you, if you, if you're an individual and 87 00:06:22,694 --> 00:06:26,487 you're trying to be at your best , and you don't have a long-term 88 00:06:26,487 --> 00:06:31,382 strategic plan and a short-term strategic plan, the likelihood 89 00:06:31,442 --> 00:06:32,223 is you're going to struggle. 90 00:06:32,223 --> 00:06:38,252 So that's why in steps three and four of the success cycle so 91 00:06:38,252 --> 00:06:42,162 sorry, steps two and three of the success cycle step two is 92 00:06:42,242 --> 00:06:49,374 the, the task director system and step three is the day 93 00:06:49,413 --> 00:06:50,115 designer system. 94 00:06:50,115 --> 00:06:57,612 These are essentially ways to develop your own strategic plan 95 00:06:58,614 --> 00:07:04,732 for your future self, but also for today and the next 24 hours. 96 00:07:06,019 --> 00:07:10,105 And then, once you have those strategic plans, any tools that 97 00:07:10,125 --> 00:07:15,026 you're using or that you learn to use and you know, in our own 98 00:07:15,066 --> 00:07:19,990 approach, we have I think we have about well, nearly 40 tools 99 00:07:19,990 --> 00:07:20,170 now. 100 00:07:20,170 --> 00:07:25,144 Actually, those tools are more powerful because they're part of 101 00:07:25,144 --> 00:07:31,112 a strategic approach to being healthy, happy at your best in 102 00:07:31,151 --> 00:07:33,716 the AI era. 103 00:07:33,716 --> 00:07:40,191 And again, when you're just doing normal coaching and people 104 00:07:40,191 --> 00:07:43,564 tell us this, they tell us I don't think there's one person 105 00:07:44,386 --> 00:07:46,990 we've worked with who hasn't tried coaching before? 106 00:07:46,990 --> 00:07:50,787 And they always tell us I've tried this before, but your 107 00:07:50,826 --> 00:07:53,232 stuff works and the other stuff doesn't work. 108 00:07:53,232 --> 00:07:57,768 People very nice, they're very, very friendly, but and I 109 00:07:57,828 --> 00:08:01,500 thought it was going to help me but it didn't but this is, and 110 00:08:01,519 --> 00:08:07,891 that's because we're taking into consideration the brain in a 111 00:08:08,771 --> 00:08:12,947 friendly way brain states, we're helping people to create the 112 00:08:13,007 --> 00:08:18,942 long-term strategy plan and then the daily strategy plan using 113 00:08:18,982 --> 00:08:21,548 our task director system and our day designer system. 114 00:08:22,490 --> 00:08:28,326 And then the final step and this is where traditional approaches 115 00:08:28,326 --> 00:08:32,130 this bit often just doesn't exist. 116 00:08:32,130 --> 00:08:36,663 And if it does exist, it has no level of sophistication. 117 00:08:36,663 --> 00:08:39,207 Um, it's. 118 00:08:39,207 --> 00:08:45,138 You need a way of automating your approach, your behaviors, 119 00:08:45,357 --> 00:08:48,927 in other words your habits, so that you don't just do them once 120 00:08:48,927 --> 00:08:53,878 or twice, you make them as automatic as the unhelpful 121 00:08:53,918 --> 00:08:54,559 behaviors were. 122 00:08:54,559 --> 00:08:58,204 And this is why you need a comprehensive understanding of, 123 00:08:58,825 --> 00:09:01,889 of behavioral science, not just nudge theory. 124 00:09:01,889 --> 00:09:06,500 That's just one ninth of what explains why we do what we do, 125 00:09:07,382 --> 00:09:10,289 not just skin as reward and penalty systems again, that's 126 00:09:10,370 --> 00:09:13,504 one ninth not just carol dwight, mindset ideas, and I could go 127 00:09:13,584 --> 00:09:17,432 on but all of these big behavioral science theories that 128 00:09:17,432 --> 00:09:21,308 people trumpet as the answer are actually part of a jigsaw 129 00:09:21,328 --> 00:09:24,447 puzzle and we've learned that the jigsaw puzzle has nine parts 130 00:09:24,447 --> 00:09:26,639 and that's what our nine action factor system represents. 131 00:09:26,639 --> 00:09:28,925 It's like a bridge between. 132 00:09:28,925 --> 00:09:32,020 It gives you literally a bridge between where you are now and 133 00:09:32,040 --> 00:09:32,782 where you want to be. 134 00:09:34,025 --> 00:09:39,698 Um, and in our success cycle, in train your brain for the air 135 00:09:39,738 --> 00:09:41,607 revolution, in Train your Brain for the Air Revolution. 136 00:09:41,607 --> 00:09:44,000 That's captured in the routine engineer component. 137 00:09:44,000 --> 00:09:50,879 So, yeah, I'm not saying this stuff to be to brag or anything. 138 00:09:50,879 --> 00:09:52,486 I want to help people to do better. 139 00:09:52,486 --> 00:09:57,983 I'm just trying to explain why I don't think that the gold 140 00:09:58,024 --> 00:10:01,762 standard therapy that everyone talks about all the time is only 141 00:10:01,762 --> 00:10:05,983 actually proven now to help one in five people and those 142 00:10:06,024 --> 00:10:08,488 results only last for about 12 months. 143 00:10:08,488 --> 00:10:12,503 It's very explainable when you understand first principle 144 00:10:13,125 --> 00:10:16,915 insights about human brain function and that's what we 145 00:10:16,956 --> 00:10:23,109 designed the success cycle to do just to give you that four-step 146 00:10:23,109 --> 00:10:26,420 model to address those four core points we know are 147 00:10:26,500 --> 00:10:32,011 essential if we actually want to make a positive strategic 148 00:10:32,151 --> 00:10:38,556 change in our lives, and I think , more than ever as the world 149 00:10:38,596 --> 00:10:42,849 becomes more aggressive, we need to think about ourselves as a 150 00:10:42,909 --> 00:10:48,234 business in the sense of you need a strategic plan, you need 151 00:10:48,254 --> 00:10:50,701 to be very if you want to be healthy, happy and at your best, 152 00:10:50,701 --> 00:10:52,225 and that might be the goal of your business. 153 00:10:52,225 --> 00:10:55,161 You need a strategic plan to help you to do that. 154 00:10:55,161 --> 00:10:58,429 But that strategic plan will be useless unless you understand 155 00:10:58,449 --> 00:10:59,271 your brain states. 156 00:10:59,271 --> 00:11:02,709 It'll be useless unless you have a daily way of deploying it 157 00:11:02,709 --> 00:11:09,092 , like our day designer system, and it will be useless unless 158 00:11:09,132 --> 00:11:14,072 you have a robust behavioral science approach, like our nine 159 00:11:14,111 --> 00:11:17,200 action factor model and the routine engineer system. 160 00:11:17,200 --> 00:11:26,193 So I hope that um that's got you thinking that, even if 161 00:11:26,213 --> 00:11:28,602 you've been trying things before and they haven't been working, 162 00:11:30,165 --> 00:11:34,825 there is, I think, a different approach that you can use, and 163 00:11:35,427 --> 00:11:37,596 it doesn't mean you have to throw out everything you've been 164 00:11:37,596 --> 00:11:38,016 doing. 165 00:11:38,016 --> 00:11:39,040 You can keep doing that. 166 00:11:39,040 --> 00:11:43,178 But what the success cycle gives you is a better container, 167 00:11:43,178 --> 00:11:47,387 a better model to put those things into and to add some uh 168 00:11:47,568 --> 00:11:51,423 super boosters to, so that it makes some of the things you've 169 00:11:51,444 --> 00:11:56,099 tried before but couldn't quite stick with um even more powerful 170 00:11:56,099 --> 00:11:56,099 . 171 00:11:56,099 --> 00:12:00,404 So that's all I wanted to say. 172 00:12:00,645 --> 00:12:09,900 We do have a webinar on Wednesday, the 14th of May, and 173 00:12:09,920 --> 00:12:15,840 we're going to be talking about the title is the AI Lie and it's 174 00:12:15,840 --> 00:12:21,392 about how many people and teams are getting overwhelmed by AI. 175 00:12:22,580 --> 00:12:26,865 It isn't delivering what it says it will on the on the packet, 176 00:12:26,905 --> 00:12:31,373 if you like, um, and I want to show what, what teams that who 177 00:12:31,540 --> 00:12:34,613 are being successful and what individuals who are being 178 00:12:34,653 --> 00:12:36,120 successful are doing instead. 179 00:12:36,120 --> 00:12:39,309 So that's what we're going to talk about, um. 180 00:12:39,309 --> 00:12:44,930 If you are interested in learning more about one-to-one 181 00:12:44,950 --> 00:12:48,884 coaching, just go to the website and give us an email, um. 182 00:12:48,884 --> 00:12:52,673 You can now also actually get a copy of the train your brain 183 00:12:52,692 --> 00:12:58,284 for the ai revolution from the website, um, so you can just 184 00:12:58,304 --> 00:13:01,806 download it directly from there if that's of interest. 185 00:13:01,806 --> 00:13:09,413 And then the only other thing I would finish with is if you 186 00:13:09,433 --> 00:13:12,615 have found something in this interesting, write it down, make 187 00:13:12,615 --> 00:13:17,182 a note about it, and then you've got a better chance of 188 00:13:17,202 --> 00:13:17,783 putting it into action. 189 00:13:17,783 --> 00:13:19,246 So I hope that was insightful. 190 00:13:19,246 --> 00:13:27,545 I hope you enjoy the rest of your day and remember you're 191 00:13:27,585 --> 00:13:28,370 only ever one brain state habit away.