1 00:00:03,725 --> 00:00:05,107 Speaker 1: Hello Habit Mechanics . 2 00:00:05,107 --> 00:00:10,353 It's Dr John Finn here I am doing a walking podcast on my 3 00:00:10,413 --> 00:00:11,715 way into the office this morning . 4 00:00:11,715 --> 00:00:22,850 I've been astounded by some of the results that our coaching 5 00:00:22,870 --> 00:00:27,256 clients are getting with our new human AI performance psychology 6 00:00:27,256 --> 00:00:28,477 structure. 7 00:00:28,477 --> 00:00:32,331 They're consistently just getting these amazing results, 8 00:00:33,402 --> 00:00:41,533 and often highly tangible, like securing $90,000 pay rises, 9 00:00:42,960 --> 00:00:45,590 being given equity in businesses because they're now seen as 10 00:00:46,360 --> 00:00:50,527 leaders in human ai performance. 11 00:00:50,527 --> 00:00:54,473 So we've been reflecting on well, why is that? 12 00:00:54,473 --> 00:00:54,994 Why is this? 13 00:00:54,994 --> 00:00:57,145 Why? 14 00:00:57,145 --> 00:00:59,752 Why is the system we're teaching getting such good 15 00:00:59,792 --> 00:01:00,152 results? 16 00:01:01,404 --> 00:01:04,572 And I think for me I have to go back to the beginning, which is 17 00:01:06,016 --> 00:01:07,361 why did I create tougher minds? 18 00:01:07,361 --> 00:01:10,225 Why did I create the habit mechanic? 19 00:01:10,225 --> 00:01:17,468 Why did I extend that in the AI era to the habit mechanic AI 20 00:01:17,507 --> 00:01:18,189 edge system? 21 00:01:18,189 --> 00:01:22,745 Sorry, I'm walking up a hill, so I'm slightly of breath. 22 00:01:22,745 --> 00:01:31,620 So it's because broadly what I got taught at university and 23 00:01:31,640 --> 00:01:35,210 I've got three performance psychology-related degrees, 24 00:01:35,280 --> 00:01:41,861 including a PhD just didn't work so well in the field and 25 00:01:41,900 --> 00:01:45,430 largely what I was taught was based on talk therapy. 26 00:01:45,430 --> 00:01:50,751 Sport psychology gets pretty practical. 27 00:01:50,751 --> 00:01:53,108 You learn tools and things like that to teach people. 28 00:01:53,108 --> 00:01:57,209 But when I got into the field and started to work with clients 29 00:01:57,209 --> 00:02:00,766 and athletes in particular, very high-performing elite 30 00:02:00,787 --> 00:02:06,474 people, I learned that those tools didn't work very 31 00:02:06,513 --> 00:02:07,016 effectively. 32 00:02:07,016 --> 00:02:13,087 That's why I started creating the tools and systems I have and 33 00:02:13,087 --> 00:02:17,615 I think and actually if you, that's not just me saying this 34 00:02:18,622 --> 00:02:22,367 there are now large sets of data showing that, for all the hype 35 00:02:22,388 --> 00:02:25,354 around talk therapy, it is not very effective. 36 00:02:25,354 --> 00:02:27,822 The data shows very clearly. 37 00:02:27,822 --> 00:02:37,737 Studies of over 52,000 people shows that CBT, which is the 38 00:02:37,777 --> 00:02:43,197 sort of gold standard talk therapy only can be proven to 39 00:02:43,258 --> 00:02:44,461 help one in five people. 40 00:02:44,461 --> 00:02:46,995 One in five people. 41 00:02:46,995 --> 00:02:53,336 And the kicker is those results don't seem to last more than 12 42 00:02:53,336 --> 00:02:58,973 months before people default back to the unhelpful ways of 43 00:02:59,033 --> 00:03:02,439 thinking and doing they were before the therapy. 44 00:03:02,439 --> 00:03:08,532 And why is that the case? 45 00:03:08,532 --> 00:03:14,883 I think there are four core reasons and I want to unpack 46 00:03:14,924 --> 00:03:15,223 those. 47 00:03:15,223 --> 00:03:19,500 And it goes to some way to explaining why we created a 48 00:03:19,520 --> 00:03:20,201 system like we did. 49 00:03:22,194 --> 00:03:24,341 Traditional coaching doesn't consider brain states. 50 00:03:24,341 --> 00:03:29,600 Most of it doesn't consider the brain at all in the first 51 00:03:29,641 --> 00:03:30,383 principle sense. 52 00:03:30,383 --> 00:03:35,539 Even the systems that say they're neuroscience based, I'm 53 00:03:35,560 --> 00:03:37,590 very dubious as to what they mean by that. 54 00:03:37,590 --> 00:03:39,592 What is understood? 55 00:03:39,592 --> 00:03:43,637 It doesn't strike that they operate from a first principle 56 00:03:43,676 --> 00:03:46,259 model about how brains work, and that's completely 57 00:03:46,300 --> 00:03:50,463 understandable because we've only been able to look inside 58 00:03:50,484 --> 00:03:51,925 brains for about 25 years now. 59 00:03:51,925 --> 00:04:07,657 I was very lucky at the start of my education that that's what 60 00:04:07,657 --> 00:04:08,718 I began to learn about off the bat, so to speak. 61 00:04:08,718 --> 00:04:10,682 So if we want to be successful, we've got to understand our 62 00:04:10,723 --> 00:04:11,966 brain states and get brain state intelligent. 63 00:04:11,966 --> 00:04:17,898 And that's why, in our four-step success cycle which we 64 00:04:17,898 --> 00:04:22,403 talk people through in train your brain for the AI revolution 65 00:04:22,403 --> 00:04:26,577 , we show you how to measure your brain states to start with, 66 00:04:26,577 --> 00:04:28,262 and you get a score. 67 00:04:28,262 --> 00:04:30,812 You get a human AI readiness brain state score. 68 00:04:32,934 --> 00:04:40,860 And the next reason, then, that I think traditional approaches 69 00:04:44,603 --> 00:04:48,805 talk therapy based approaches are failing people is because 70 00:04:48,846 --> 00:04:50,288 people are more overwhelmed than ever. 71 00:04:50,288 --> 00:04:52,653 The world is more complex. 72 00:04:52,653 --> 00:05:05,730 Ai is making it even more complex and they tend to um, 73 00:05:05,750 --> 00:05:06,952 when you learn how to coach using a cbt talk therapy based 74 00:05:06,973 --> 00:05:10,759 model, you really get taught to focus on tools and tactics, 75 00:05:12,041 --> 00:05:16,754 which sometimes people call tips and tricks, and they make sense 76 00:05:16,754 --> 00:05:20,019 when you're taught them and people agree it would be a good 77 00:05:20,060 --> 00:05:26,579 idea to do that thing to help them to be a better leader or be 78 00:05:26,579 --> 00:05:30,637 a better team member or manage stress better so they can sleep 79 00:05:30,678 --> 00:05:30,980 at night. 80 00:05:30,980 --> 00:05:37,235 But people quickly forget them and often those tips and tricks 81 00:05:37,295 --> 00:05:42,928 are not part of a bigger strategic approach for the 82 00:05:42,968 --> 00:05:43,430 individual. 83 00:05:43,430 --> 00:05:48,002 You all, we all, know that and understand that businesses have 84 00:05:48,766 --> 00:05:52,254 strategies, they have strategic plans, they have long-term 85 00:05:52,295 --> 00:05:58,276 strategic plans and short-term strategic plans, and what we've 86 00:05:58,295 --> 00:06:02,744 learned is that if you, if you, if you're an individual and 87 00:06:02,764 --> 00:06:06,557 you're trying to be at your best , and you don't have a long-term 88 00:06:06,557 --> 00:06:11,451 strategic plan and a short-term strategic plan, the likelihood 89 00:06:11,512 --> 00:06:12,293 is you're going to struggle. 90 00:06:12,293 --> 00:06:18,322 So that's why in steps three and four of the success cycle so 91 00:06:18,322 --> 00:06:22,232 sorry, steps two and three of the success cycle step two is 92 00:06:22,312 --> 00:06:29,444 the, the task director system and step three is the day 93 00:06:29,483 --> 00:06:30,185 designer system. 94 00:06:30,185 --> 00:06:37,682 These are essentially ways to develop your own strategic plan 95 00:06:38,684 --> 00:06:44,802 for your future self, but also for today and the next 24 hours. 96 00:06:46,089 --> 00:06:50,175 And then, once you have those strategic plans, any tools that 97 00:06:50,194 --> 00:06:55,096 you're using or that you learn to use and you know, in our own 98 00:06:55,136 --> 00:07:00,060 approach, we have I think we have about well, nearly 40 tools 99 00:07:00,060 --> 00:07:00,240 now. 100 00:07:00,240 --> 00:07:05,213 Actually, those tools are more powerful because they're part of 101 00:07:05,213 --> 00:07:11,182 a strategic approach to being healthy, happy at your best in 102 00:07:11,221 --> 00:07:13,786 the AI era. 103 00:07:13,786 --> 00:07:20,261 And again, when you're just doing normal coaching and people 104 00:07:20,261 --> 00:07:23,634 tell us this, they tell us I don't think there's one person 105 00:07:24,456 --> 00:07:27,060 we've worked with who hasn't tried coaching before? 106 00:07:27,060 --> 00:07:30,857 And they always tell us I've tried this before, but your 107 00:07:30,896 --> 00:07:33,302 stuff works and the other stuff doesn't work. 108 00:07:33,302 --> 00:07:37,838 People very nice, they're very, very friendly, but and I 109 00:07:37,898 --> 00:07:41,569 thought it was going to help me but it didn't but this is, and 110 00:07:41,589 --> 00:07:47,961 that's because we're taking into consideration the brain in a 111 00:07:48,841 --> 00:07:53,016 friendly way brain states, we're helping people to create the 112 00:07:53,076 --> 00:07:59,012 long-term strategy plan and then the daily strategy plan using 113 00:07:59,052 --> 00:08:01,617 our task director system and our day designer system. 114 00:08:02,560 --> 00:08:08,396 And then the final step and this is where traditional approaches 115 00:08:08,396 --> 00:08:12,201 this bit often just doesn't exist. 116 00:08:12,201 --> 00:08:16,733 And if it does exist, it has no level of sophistication. 117 00:08:16,733 --> 00:08:19,278 Um, it's. 118 00:08:19,278 --> 00:08:25,208 You need a way of automating your approach, your behaviors, 119 00:08:25,427 --> 00:08:28,997 in other words your habits, so that you don't just do them once 120 00:08:28,997 --> 00:08:33,948 or twice, you make them as automatic as the unhelpful 121 00:08:33,989 --> 00:08:34,629 behaviors were. 122 00:08:34,629 --> 00:08:38,274 And this is why you need a comprehensive understanding of, 123 00:08:38,895 --> 00:08:41,960 of behavioral science, not just nudge theory. 124 00:08:41,960 --> 00:08:46,571 That's just one ninth of what explains why we do what we do, 125 00:08:47,452 --> 00:08:50,360 not just skin as reward and penalty systems again, that's 126 00:08:50,440 --> 00:08:53,575 one ninth not just carol dwight, mindset ideas, and I could go 127 00:08:53,654 --> 00:08:57,503 on but all of these big behavioral science theories that 128 00:08:57,503 --> 00:09:01,379 people trumpet as the answer are actually part of a jigsaw 129 00:09:01,399 --> 00:09:04,517 puzzle and we've learned that the jigsaw puzzle has nine parts 130 00:09:04,517 --> 00:09:06,710 and that's what our nine action factor system represents. 131 00:09:06,710 --> 00:09:08,995 It's like a bridge between. 132 00:09:08,995 --> 00:09:12,091 It gives you literally a bridge between where you are now and 133 00:09:12,110 --> 00:09:12,852 where you want to be. 134 00:09:14,096 --> 00:09:19,769 Um, and in our success cycle, in train your brain for the air 135 00:09:19,808 --> 00:09:21,677 revolution, in Train your Brain for the Air Revolution. 136 00:09:21,677 --> 00:09:24,070 That's captured in the routine engineer component. 137 00:09:24,070 --> 00:09:30,950 So, yeah, I'm not saying this stuff to be to brag or anything. 138 00:09:30,950 --> 00:09:32,557 I want to help people to do better. 139 00:09:32,557 --> 00:09:38,053 I'm just trying to explain why I don't think that the gold 140 00:09:38,095 --> 00:09:41,832 standard therapy that everyone talks about all the time is only 141 00:09:41,832 --> 00:09:46,053 actually proven now to help one in five people and those 142 00:09:46,095 --> 00:09:48,558 results only last for about 12 months. 143 00:09:48,558 --> 00:09:52,573 It's very explainable when you understand first principle 144 00:09:53,196 --> 00:09:56,985 insights about human brain function and that's what we 145 00:09:57,027 --> 00:10:03,179 designed the success cycle to do just to give you that four-step 146 00:10:03,179 --> 00:10:06,490 model to address those four core points we know are 147 00:10:06,571 --> 00:10:12,081 essential if we actually want to make a positive strategic 148 00:10:12,221 --> 00:10:18,626 change in our lives, and I think , more than ever as the world 149 00:10:18,667 --> 00:10:22,919 becomes more aggressive, we need to think about ourselves as a 150 00:10:22,980 --> 00:10:28,304 business in the sense of you need a strategic plan, you need 151 00:10:28,325 --> 00:10:30,772 to be very if you want to be healthy, happy and at your best, 152 00:10:30,772 --> 00:10:32,296 and that might be the goal of your business. 153 00:10:32,296 --> 00:10:35,231 You need a strategic plan to help you to do that. 154 00:10:35,231 --> 00:10:38,500 But that strategic plan will be useless unless you understand 155 00:10:38,519 --> 00:10:39,341 your brain states. 156 00:10:39,341 --> 00:10:42,779 It'll be useless unless you have a daily way of deploying it 157 00:10:42,779 --> 00:10:49,163 , like our day designer system, and it will be useless unless 158 00:10:49,202 --> 00:10:54,142 you have a robust behavioral science approach, like our nine 159 00:10:54,182 --> 00:10:57,270 action factor model and the routine engineer system. 160 00:10:57,270 --> 00:11:06,264 So I hope that um that's got you thinking that, even if 161 00:11:06,283 --> 00:11:08,673 you've been trying things before and they haven't been working, 162 00:11:10,235 --> 00:11:14,895 there is, I think, a different approach that you can use, and 163 00:11:15,498 --> 00:11:17,666 it doesn't mean you have to throw out everything you've been 164 00:11:17,666 --> 00:11:18,086 doing. 165 00:11:18,086 --> 00:11:19,110 You can keep doing that. 166 00:11:19,110 --> 00:11:23,249 But what the success cycle gives you is a better container, 167 00:11:23,249 --> 00:11:27,457 a better model to put those things into and to add some uh 168 00:11:27,639 --> 00:11:31,494 super boosters to, so that it makes some of the things you've 169 00:11:31,514 --> 00:11:36,169 tried before but couldn't quite stick with um even more powerful 170 00:11:36,169 --> 00:11:36,169 . 171 00:11:36,169 --> 00:11:40,475 So that's all I wanted to say. 172 00:11:40,716 --> 00:11:49,971 We do have a webinar on Wednesday, the 14th of May, and 173 00:11:49,990 --> 00:11:55,910 we're going to be talking about the title is the AI Lie and it's 174 00:11:55,910 --> 00:12:01,462 about how many people and teams are getting overwhelmed by AI. 175 00:12:02,650 --> 00:12:06,936 It isn't delivering what it says it will on the on the packet, 176 00:12:06,975 --> 00:12:11,443 if you like, um, and I want to show what, what teams that who 177 00:12:11,610 --> 00:12:14,683 are being successful and what individuals who are being 178 00:12:14,724 --> 00:12:16,190 successful are doing instead. 179 00:12:16,190 --> 00:12:19,379 So that's what we're going to talk about, um. 180 00:12:19,379 --> 00:12:25,000 If you are interested in learning more about one-to-one 181 00:12:25,020 --> 00:12:28,955 coaching, just go to the website and give us an email, um. 182 00:12:28,955 --> 00:12:32,743 You can now also actually get a copy of the train your brain 183 00:12:32,763 --> 00:12:38,355 for the ai revolution from the website, um, so you can just 184 00:12:38,375 --> 00:12:41,876 download it directly from there if that's of interest. 185 00:12:41,876 --> 00:12:49,484 And then the only other thing I would finish with is if you 186 00:12:49,504 --> 00:12:52,686 have found something in this interesting, write it down, make 187 00:12:52,686 --> 00:12:57,253 a note about it, and then you've got a better chance of 188 00:12:57,273 --> 00:12:57,854 putting it into action. 189 00:12:57,854 --> 00:12:59,317 So I hope that was insightful. 190 00:12:59,317 --> 00:13:07,615 I hope you enjoy the rest of your day and remember you're 191 00:13:07,655 --> 00:13:08,440 only ever one brain state habit away.