“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.”
- Dee Boswell-Buck
Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the trust of your audience.
Unfortunately, many small business owners do not use their website to its full capacity, so they miss out on valuable opportunities to connect with their prospects more effectively.
Even worse, their websites may actually discourage qualified leads from reaching out!
Remember: even if you’re doing an amazing job on social media, your website still plays an extremely valuable role in your marketing strategy — so ensuring that you are strategic in terms of your website content, design, and tech is vital to your success.
In this episode, I share five quick website updates that help you build more trust and book more leads.
Listen now to discover:
Highlights:
01:11 Intro
02:07 Social media hazards
02:52 Check those links
03:57 Contact page example
05:20 Reevaluate your blogs
07:40 My blog example
09:38 Google My Business
10:44 Clean up your navigation menu
11:53 Match your vibe across platforms
12:30 Optimized CTAs
13:42 Recap
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
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