“It all starts with an awareness and a desire to make change… Creating a business that has diversity within it is a choice.”
—Shelagh Cummins
Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue.
Would you be more inclined to trust, engage with, and support a company that you see yourself and values reflected in? Absolutely!
If you create a diverse experience, your online content will not only reach but connect with your audience — by creating a welcoming, safe space, you let your audience know you put people first.
On this special episode of Strategize Your Business Online, I’m joined by Shelagh Cummins, CEO and founder of The Road to Seven, offering coaching, training, and financing for women entrepreneurs, and host of The Road to Seven podcast.
We discuss the importance of creating diverse marketing and how you can start to implement change in your business today.
This can be as simple as making sure your imagery reflects different races, sexual orientations, religions, genders, ages, and abilities...
...and showing respect for the people you have worked with by allowing them to tell their stories — in their own words — through testimonials.
Representing your audience shows that you are willing to stand up — and speak up — for societal change.
And actively building a business that supports diversity, equality and inclusion is a choice. What will yours be?
In this episode, you’ll discover:
If you want more ways to connect with ideal clients in the online space, subscribe to the podcast (and leave me a rating and review if you enjoyed this episode!
Highlights:
01:07Introductions
01:46Diverse marketing
02:45Representation & reach
05:30Imagery & testimonials
06:36 Strategize Your Business Online: Lessons from the Trenches
10:01 Diversity in event panels & networks
13:16Social media & stock photos
15:38Welcoming & safe space
17:22 Societal change & choice
Links:
The Road to Seven: https://www.theroadtoseven.com/theroadtoseven
The Road to Seven podcast: https://www.theroadtoseven.com/theroadtosevenpodcast
Instagram: https://www.instagram.com/theroad2seven/
Facebook: https://www.facebook.com/ShelaghCummins
Twitter: https://twitter.com/shelaghcummins
Connect with Shelagh: https://www.linkedin.com/in/shelaghcummins
Work with me: http://www.deeboswellbuck.com
Stay Connected
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