“When was the last time that you devoted a day to working on your business, and how often do you do that?”
—Dee Boswell-Buck
I bet you remember what you were doing on 4th October, 2021.
This was the fateful day when Facebook, Instagram, and WhatsApp went completely down.
Like many other business owners working in the online space, my first reaction was to panic! However, I soon realized that this was an opportunity to work on my business — rather than in it.
My team used the social media outage to review, refresh, and rework our social media strategy to align with platform trends and make sure we are engaging with our clients and providing what they need (and want).
From brainstorming alternative ways to show up online, updating our branding, and scheduling a day each week to switch off from socials and work going forward, this time was exactly what we needed to take a step back and refocus!
My business has grown and evolved so much in the last three years, and it was definitely time for a change! When was the last time that you devoted a day to working on your business?
Listen to this episode of Strategize Your Business Online to find out why you shouldn’t wait until the next social media outage to make time to work on your brand, content, and engagement strategy!
(And make sure you have a pen handy, because this episode is full of tips and tricks!)
In this episode, you’ll discover:
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Highlights:
01:264th October, 2021: Revelations & remote work
03:37Keeping clients updated
05:05Archiving social media posts
06:41Reviewing & refreshing (brand, content & strategy)
08:46TikTok
11:25Call to action
13:16Targeted ads & retargeting
14:04Go live!
15:02Community sharing
15:48Invite your audience to ask questions
17:03Social media strategy
18:52Schedule time to prioritize your business
20:16Connect with me — let me know the last time you scheduled a day to work on your business!
Links:
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck