“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
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Highlights:
00:41Rachel’s journey: Full-time to fractional support to bold business owner!
06:23The right fit: Who do you serve?
08:10Motivation: Supporting women-led businesses
09:16From lockdown to slow down
11:30Invest in your website
14:26Collaborate with your community
16:49Health, navigation & security
18:02Call to action!
19:19Visual identity
20:26The Unicorn’s Guide to Branding
22:20Experience & expertise = priceless (time saved)
25:17To blog, or not to blog?
29:57Maintain, optimize & market your website!
32:58Unicorn Geek: Packages, training & resource library
34:32Connect with Rachel!
Links:
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg
Work with me: http://www.deeboswellbuck.com
Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
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