“Cater your content to the interests of your audience. This will help you leverage your social media platforms as you share content that actually appeals to the consumer.”
- Dee Boswell-Buck
The year 2020 marked a major increase in the number of people using social media… and they weren’t just looking at pictures of cats. These Instagram, Twitter, TikTok, and Facebook users were the driving force behind an increase in online sales worldwide.
Savvy small business owners are paying attention to this trend and making it work to their advantage!
Social media offers business owners a bundle of benefits. In addition to increasing their sales, using social media strategically can help them build brand awareness and grow their audience, without spending a large amount of money on advertising.
If you and your team are strategizing your social media presence for the coming year, then you’ll definitely want to listen to this episode because simply being present just isn’t enough — you must be strategic in order to maximize your impact (and your online sales!).
In this episode, I share 5 simple ways to improve your social media strategy in 2022. Press play to learn how to take your social media game plan from “How?” to “Wow!”
In this episode, you’ll discover:
Highlights:
00:55 Intro
02:00 Cater to the interests of your audience
03:17 Collect & organize reviews
04:22 Show your support
05:51 Get your Reels done
07:19 Explore & use TikTok
00:00 Recap
Links:
Work with me: http://www.deeboswellbuck.com
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