Easy Website Updates To Help You Book More Leads Artwork

Strategize Your Business Online with Dee Boswell-Buck

Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!

All Episodes

Strategize Your Business Online with Dee Boswell-Buck

Easy Website Updates To Help You Book More Leads

March 23, 2022 • Dee Boswell-Buck • Episode 45

“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.”

- Dee Boswell-Buck

Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the trust of your audience.

Unfortunately, many small business owners do not use their website to its full capacity, so they miss out on valuable opportunities to connect with their prospects more effectively.

Even worse, their websites may actually discourage qualified leads from reaching out!

Remember: even if you’re doing an amazing job on social media, your website still plays an extremely valuable role in your marketing strategy — so ensuring that you are strategic in terms of your website content, design, and tech is vital to your success.

In this episode, I share five quick website updates that help you build more trust and book more leads.

Listen now to discover:‌ ‌

Why it’s important to own your own little corner of the internet, rather than relying on online platforms that are outside of your control
How to keep your blog posts SEO-optimized and consistent — and a quick trick to make your blog feel timeless
How to effectively use Google My Business to drive more traffic to your website

Highlights:‌ ‌

01:11 Intro

02:07 Social media hazards

02:52 Check those links

03:57 Contact page example

05:20 Reevaluate your blogs

07:40 My blog example

09:38 Google My Business

10:44 Clean up your navigation menu

11:53 Match your vibe across platforms

12:30 Optimized CTAs

13:42 Recap