Important Factors To Consider When Planning Professional Branding Photos Artwork

Strategize Your Business Online with Dee Boswell-Buck

Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!

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Strategize Your Business Online with Dee Boswell-Buck

Important Factors To Consider When Planning Professional Branding Photos

February 09, 2022 • Dee Boswell-Buck / Sheldon Isaac • Episode 43

“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.”

- Sheldon Isaac

They say that a picture is worth a thousand words — but what does that mean for your bottom line?

Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs and business owners enhance their marketing and deepen their connection with their audience through branding photography and professional headshots.

“Most people I deal with have never had a professional photoshoot before. The most professional thing was them sitting down in grades 1-9 saying ‘cheese!’ with the school photographer,” Sheldon says. “So, because they haven’t done that before, they don’t know what’s involved.”

Press play to learn what goes into planning a professional photoshoot for businesses, how to get the most value from your shoot, and when business owners should consider investing in professional headshots.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

What goes into impactful and effective brand photography — and how it will improve your professional online presence
The 2 biggest missed opportunities when it comes to how business owners use their photos online
The types of professional videos that can help you polish your image and push the needle in your business

About Sheldon Isaac: Sheldon Isaac is a professional photographer serving Ajax, Pickering, Whitby, Durham Region, and the Greater Toronto Area in Ontario, Canada. He specializes in capturing the moments that matter through fun, stress-free, and efficient experiences, whether doing wedding photography, corporate photography, headshots, or family portraits.

Highlights:‌

00:01 Intro

01:37 Meet Sheldon Isaac

04:15 Sheldon’s entrepreneurial journey

07:24 From side hustle to all-in

10:17 Investing in headshots

12:35 Most popular services for businesses

13:49 Shoot preparation & planning

18:42 Biggest missed opportunities

20:48 LinkedIn, Instagram & TikTok

27:26 Doing the dance

29:17 Sheldon’s hashtag