The Local Business Growth Podcast
The Local Business Growth Podcast is your go-to resource for practical strategies, expert insights, and real-world success stories to help businesses grow. Whether you're a local business owner, a multi-location brand, or a marketing professional, we break down the latest trends in online reviews, reputation management, SEO, and customer experience—so you can stay ahead of the competition. Tune in for actionable advice and conversations with industry leaders who know what it takes to win in today’s market.
The Local Business Growth Podcast
Optimizing Google My Business for Business Success
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A huge percentage of the modern customer journey now begins - and very often continues - on Google, making it essential for experience-driven marketers to develop and hone a comprehensive strategy for how to attract, grow and retain customers using Google.
Claiming and optimizing your Google My Business listing is pivotal to this goal and provides a myriad of benefits, and in this episode, we walk you through 8 things you need to know to ensure your GMB listing is better and more effective than your competitors' listings.