Cookie Jar Confessionals

Scaling Relationships: How a social media connection turned into a WNBA sponsorship. Guest, Jeff Munneke.

authenci Season 1 Episode 12

In this episode, Jeff Munneke joins Tina. Jeff is the Vice President of Fan Experience for the NBA’s Minnesota Timberwolves and WNBA’s Minnesota Lynx. Jeff’s a master relationship builder. Only one problem, you can’t shake 20,000 hands each night. How the Timberwolves & Lynx became the first to overhaul a high-touch fan experience. And, insider tips on how to become a better relationship builder.


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