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Seth Fowler | Behind The Curtain With The Sit Or Sell King - EP. 92

July 19, 2023 Deep Season 1 Episode 92
Deep MC's
Seth Fowler | Behind The Curtain With The Sit Or Sell King - EP. 92
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Deep MC's
Seth Fowler | Behind The Curtain With The Sit Or Sell King - EP. 92
Jul 19, 2023 Season 1 Episode 92
Deep

Behind The Curtain Is Back Baby! and we have none other than The Sultan Of Socks himself, Seth Fowler from  @SethFowler   Thank you brother. I'm truly honored for the conversation.

If you ever wanted to know what goes on in the world of Seth look no further. He is one of the most down to earth people I've met outside of the legend  @kustoo  

Also let it be known that I got the #exclusive before anyone. Thank you SETH!

Find out what we mean now. GO ahead. Click Play.

As always THANK YOU for listening. Remember to LIKE, COMMENT, SHARE, and SUBSCRIBE for all things Deep Mc's. Your #loyalty  is appreciated. #poppystrong 

See Seth On His Main Channel
https://www.youtube.com/@SethFowler/featured

See Seth On IG
https://www.instagram.com/realsethfowler/

See The Brand Seth Built
https://www.apthcry.com/

Check out Seth In An Unboxing Channel!
https://www.youtube.com/channel/UCwMbSEgxhmOB5dXcxRTKHJQ

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Show Notes Transcript

Behind The Curtain Is Back Baby! and we have none other than The Sultan Of Socks himself, Seth Fowler from  @SethFowler   Thank you brother. I'm truly honored for the conversation.

If you ever wanted to know what goes on in the world of Seth look no further. He is one of the most down to earth people I've met outside of the legend  @kustoo  

Also let it be known that I got the #exclusive before anyone. Thank you SETH!

Find out what we mean now. GO ahead. Click Play.

As always THANK YOU for listening. Remember to LIKE, COMMENT, SHARE, and SUBSCRIBE for all things Deep Mc's. Your #loyalty  is appreciated. #poppystrong 

See Seth On His Main Channel
https://www.youtube.com/@SethFowler/featured

See Seth On IG
https://www.instagram.com/realsethfowler/

See The Brand Seth Built
https://www.apthcry.com/

Check out Seth In An Unboxing Channel!
https://www.youtube.com/channel/UCwMbSEgxhmOB5dXcxRTKHJQ

[Deep MC's]:

What's going on everyone? Welcome to Deep MCs, the podcast that seeks to push meaningful conversation to a whole new level. Whether it's for your entertainment or your personal growth, we appreciate you being here today. And now, onto the show. What's going on Deep MCs listeners? Today we have something very special for you. Some would say he is the Sultan of Socks. Some would say he's one of the big names in the shoe game. All you guys know him as... Seth Vowler. Seth, how you doing, brother?

[Seth Fowler]:

How's it going? I'm doing good. How are you?

[Deep MC's]:

Oh, doing great, man. So glad to have you on, man. Like this has

[Seth Fowler]:

Thanks

[Deep MC's]:

been,

[Seth Fowler]:

for having me.

[Deep MC's]:

you honestly are on my bucket list of interviews, right? So I

[Seth Fowler]:

Appreciate

[Deep MC's]:

keep,

[Seth Fowler]:

that.

[Deep MC's]:

oh no, pleasure is all mine, man. You know, excuse me. I tell everybody, like the two people I watch, I watch Jacques Slade. I watch Seth Valak. Like

[Seth Fowler]:

That's awesome.

[Deep MC's]:

that's

[Seth Fowler]:

That's

[Deep MC's]:

it.

[Seth Fowler]:

awesome.

[Deep MC's]:

Like that's the only two, right? And I've been a big follower of yours, like since the beginning, bro. the very,

[Seth Fowler]:

while.

[Deep MC's]:

very beginning, you know, so just to see the level of growth and what you've accomplished in such a short amount of time. I mean, it may not feel like it to you. It may feel like it's been forever, but man, what you've done from start to now has just been incredible, man. So just big ups to you for everything that you've

[Seth Fowler]:

I appreciate

[Deep MC's]:

done.

[Seth Fowler]:

it.

[Deep MC's]:

Yeah,

[Seth Fowler]:

Thank you

[Deep MC's]:

no.

[Seth Fowler]:

so much.

[Deep MC's]:

So

[Seth Fowler]:

Thank you

[Deep MC's]:

for

[Seth Fowler]:

so

[Deep MC's]:

the

[Seth Fowler]:

much.

[Deep MC's]:

ones that don't know, you are a sneaker YouTuber. What do you like to call yourself? I mean, you're obviously an entrepreneur, right? But what do you

[Seth Fowler]:

Sneaker

[Deep MC's]:

what

[Seth Fowler]:

YouTuber.

[Deep MC's]:

do you

[Seth Fowler]:

Yeah,

[Deep MC's]:

go

[Seth Fowler]:

I usually

[Deep MC's]:

by?

[Seth Fowler]:

go with just YouTubers, sneaker YouTuber. Yeah.

[Deep MC's]:

Sneaker YouTuber?

[Seth Fowler]:

Yeah.

[Deep MC's]:

Okay,

[Seth Fowler]:

I'll throw in designer

[Deep MC's]:

you're a sneaker.

[Seth Fowler]:

sometimes,

[Deep MC's]:

Dude,

[Seth Fowler]:

but like that's, that's only sometimes.

[Deep MC's]:

no, but you are you are you've you've come a come a long ways, man, but

[Seth Fowler]:

Appreciate

[Deep MC's]:

getting

[Seth Fowler]:

it.

[Deep MC's]:

to sneaker YouTuber, what have tell people that don't know you? How did you really get there? Like, how did it all begin?

[Seth Fowler]:

I'd always really loved YouTube. I think it was something that I'd always wanted to do, but I just never saw it as a viable way of making an income. And my first couple videos were back in 2006 and 2007, just on a separate channel that was just like skits and stuff like that. I was in high school at that time. And then after college, I was doing, I was working as a designer in New York City, designing kitchenware and then dog toys. And I would buy a lot of sneakers and I just figured, I love sneakers, I love YouTube, might as well. trying to do some videos, because I was watching a lot of YouTubers at that point, like YoAnti and Nightwing and Kice and TomSofaniak and people like that, Eddie Nguyen. And I was like, dude, that seems like so much fun. Like I really want to get into that. So I just started doing it. And it was like, nothing really happened for like a year and a half. Like I was, I met all of them at like sneaker con, but nothing happened. I was just doing it for fun. Like it was a blast. And then it started to get some traction. And then I got fired from my job and I was like, this is it, this is a chance. So I went for it. And it's just, it's ended up working out.

[Deep MC's]:

Yeah,

[Seth Fowler]:

So,

[Deep MC's]:

no, I

[Seth Fowler]:

yeah.

[Deep MC's]:

mean, to say it's working out is an understatement, man. It's doing very

[Seth Fowler]:

I

[Deep MC's]:

well.

[Seth Fowler]:

appreciate it.

[Deep MC's]:

You're doing very well, brother. So don't set yourself short. But

[Seth Fowler]:

I appreciate

[Deep MC's]:

that

[Seth Fowler]:

it.

[Deep MC's]:

being said, like, what I think I like most about watching your videos is how truly genuine you are. Like it's not,

[Seth Fowler]:

I appreciate that.

[Deep MC's]:

you know, like you're not playing a character. Like you're not playing like this, you know, I guess whatever you want to call it, personality that's on like, this is you. And like, there's humility in there. There's like, you know, your real opinions. Like it's like, oh, hey, I fucked this take up, but I'm gonna leave part of it. I'm gonna leave part of it in there. Cause like, that's just kind of what it is. And you know, it comes across like, it's very, it's very attractive in the sense that it just comes across as like, dude, like this is, I feel like this is like, I grew up with this guy. Like, this is my friend. You know what I'm saying? And so like, I feel like that's part of why it's so successful, but like, dude, you're such, you're such a humble guy. And like even being here right now, like you, you could have easily said, man, go, go fuck yourself. Like, you know, do you know why I'm I'm fucking Seth Fowler motherfucker? Like go fuck yourself. Right. But like, it's not you, right? Like, it's not you. So I think that that's, it's such a nice thing to know, you know, especially in this day and age that like, there's real genuine non-dicks out there, you know?

[Seth Fowler]:

I appreciate that man.

[Deep MC's]:

I don't

[Seth Fowler]:

Thank

[Deep MC's]:

know

[Seth Fowler]:

you.

[Deep MC's]:

man, I don't know. I recently know, like obviously I watch your stuff, I was gonna wait, but I kinda wanna jump into this because I'm kind of excited about it. You've recently uploaded a lot of videos. You just recently came back from a month long trip, right? Like that's pretty

[Seth Fowler]:

Oh

[Deep MC's]:

crazy,

[Seth Fowler]:

yeah.

[Deep MC's]:

man. Like how was that? Is there anything in there that you haven't released yet we have coming up or?

[Seth Fowler]:

It was, so it was three different places. It was Hawaii for SneakerCon, then the Philippines for Sneaker, for UnboxCon, and then we went to Japan on the way back. So I haven't dropped the videos from Japan yet, but I did some thrifting over there and it was crazy. Like I found, I'll just tell you what the grails are, cause I don't know when this comes out, but the video is gonna drop on Saturday, so it's fine.

[Deep MC's]:

Oh yeah, yeah, yeah, time.

[Seth Fowler]:

I found, I went to like this thrift second hand store called Second Street, which we have in the US, and they had like, It was crazy the amount of stuff that they had. They had, I picked up in my size, the Supreme 5s, Camo 5s from 2014, the Supreme Foams, which was crazy.

[Deep MC's]:

Okay.

[Seth Fowler]:

I've always wanted them and I got them for 250 bucks and I legit checked all of them. I took them to a store and I did, like I used the app, the unboxed app that I work with

[Deep MC's]:

Yeah,

[Seth Fowler]:

and they're

[Deep MC's]:

yeah

[Seth Fowler]:

legit and I got them, I got each two for 250 bucks, it

[Deep MC's]:

Yeah,

[Seth Fowler]:

was crazy.

[Deep MC's]:

you gave a glimpse of that in your... What video was it? It was one of those you

[Seth Fowler]:

It

[Deep MC's]:

just

[Seth Fowler]:

was

[Deep MC's]:

put

[Seth Fowler]:

the

[Deep MC's]:

up, right?

[Seth Fowler]:

the sitter

[Deep MC's]:

It's towards

[Seth Fowler]:

cell.

[Deep MC's]:

the

[Seth Fowler]:

You

[Deep MC's]:

end.

[Seth Fowler]:

really are

[Deep MC's]:

Yeah.

[Seth Fowler]:

washed out of it. That's great. Yeah, it was the sitter cell. Yeah,

[Deep MC's]:

Like,

[Seth Fowler]:

it was

[Deep MC's]:

look,

[Seth Fowler]:

what I dropped this morning. Yeah.

[Deep MC's]:

yeah, I'm not,

[Seth Fowler]:

Yeah.

[Deep MC's]:

when I say I follow you from the beginning, like it's not a, oh, I see Seth at sneaker com, I'm gonna say what's up, because I think I know who he is. Like if I support people, I support them to the fullest, you know? I want

[Seth Fowler]:

Appreciate

[Deep MC's]:

to be

[Seth Fowler]:

that,

[Deep MC's]:

there for

[Seth Fowler]:

man.

[Deep MC's]:

all of it. So yeah, no,

[Seth Fowler]:

Oh, thank you so much.

[Deep MC's]:

that's awesome, bro. That's awesome. And I'm glad you got to take that trip. It was pretty cool because

[Seth Fowler]:

sick.

[Deep MC's]:

I was fortunate enough to be able to live in Hawaii. So

[Seth Fowler]:

Oh, no way. That's awesome.

[Deep MC's]:

yeah. So I lived in Maui for, from like,

[Seth Fowler]:

That's sick.

[Deep MC's]:

two, 2009, 2000 to oh four. And so

[Seth Fowler]:

Wow, that's awesome.

[Deep MC's]:

you could go to

[Seth Fowler]:

That's

[Deep MC's]:

Japan

[Seth Fowler]:

awesome.

[Deep MC's]:

really cheap, right? So like going over there, getting clothes, getting sneakers, getting everything. Like they have some legit stuff over there. So to be able to experience

[Seth Fowler]:

They

[Deep MC's]:

that,

[Seth Fowler]:

really

[Deep MC's]:

that's

[Seth Fowler]:

do.

[Deep MC's]:

awesome, man. That's awesome. Um, but that being said, like, do you find like Over with your videos as they've come across, like there's been a natural transition in your videos, right, from where you started off, there was a point where it was real heavy, just like you were doing kind of like a lot of top tens and a lot of sit and sell, like that

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

was the majority of it, right? And

[Seth Fowler]:

Yeah,

[Deep MC's]:

now

[Seth Fowler]:

yeah.

[Deep MC's]:

it feels like you're in this like fourth gear now where you're cranking out content, like consistently, man. Like, is this something that you feel is because your, is there a goal you're trying to go somewhere or do you feel like now this is needed to be relevant or like, what do you, what, what is the thought process behind this now? I mean, I appreciate it because I love all your content, but like, what, what is the reasoning behind?

[Seth Fowler]:

I was just honestly getting sick of doing the sitter sales and that sort of stuff and I wanted to see if I could do some more stuff that I enjoyed and the hope is to just throw a bunch of stuff out that I really like doing and then see what actually does well on the channel and then kind of move forward with that. So like the thrifting stuff I started, I'd actually, there's this gaming YouTuber that I watch a lot called Retro Rick and he does this thing where he goes and thrifts for games and he suggested me trying that for sneakers and I'm like, that sounds like so much fun, let's try it. And that actually, that ended up doing well and so I kept doing that. And then like some of the design stuff, like for a while I was doing like sketching videos, but they weren't really, like one or two of them took off, but it wasn't enough to where like they were so, they're so much more difficult to make than regular videos because it really is like with the regular video, it's like maybe two hours of filming and then like, you know, five hours of editing with the sketching video like that, it was like at least nine to 10 hours of filming the whole process. And then it was just, it was significantly more work for not a lot of return. And

[Deep MC's]:

Right, right.

[Seth Fowler]:

so I ended up trying to like some 3D printing stuff, just purely for the fun of it. And that ended up working out for a little while. And it's something I wanna continue doing. I think I'm gonna spread it out a little bit more because I think I overwhelm people with it. But I'm just enjoying trying different stuff. And I think

[Deep MC's]:

Yeah.

[Seth Fowler]:

that's the best

[Deep MC's]:

Yeah.

[Seth Fowler]:

part because I'm lucky enough now where no matter what I try, it'll still get some views. No matter what, it'll still do all right. But it'll give me a good indicator of whether people are interested in it. And I think it's... There's obviously something about like when you get a lot of views, it feels good. Like there's definitely a dopamine hit. Um,

[Deep MC's]:

Yeah, for sure.

[Seth Fowler]:

but at the same time, like, you know, people enjoy it and it, there is something really satisfying about creating something that people enjoy and like it's really great going to events and hearing what people actually like and what they watch and what got them into the channel initially. So while I'm trying to maintain some of the initial DNA or the original DNA, the channel, like reviews and sitter cells and stuff like that. And I think I will probably always continue to do to do that. Um, I do want to try other things and kind of make it more of a I wouldn't say variety channel, but a sneaker-focused channel with a lot of different stuff going on. That's not like, and it's all thought out, it's all, like I've gotten to a point now where every video that I put out, I actually try and put a lot of thought into, which sounds ridiculous, like I should've been doing that from the beginning, but I try and put a lot of thought into, I try and make the best quality that I can make. Obviously, most of the time, it's just me doing the video, but now I'm starting to work with editors, and so that helps. But I'm really trying to make the content more thoughtful than it was before, and so I think that's helped with the. I wouldn't say quality increase, but the, maybe not visual quality increase, but the actual quality of the storylines in each video. So,

[Deep MC's]:

Yeah, yeah, for sure.

[Seth Fowler]:

yeah.

[Deep MC's]:

You, I need to kind of process, like you blew my mind with a lot of stuff that you just said. I

[Seth Fowler]:

Thanks.

[Deep MC's]:

know it sounds really, so what really kind of caught me off, so you mentioned we're retro Rick.

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

Was retro Rick? Retro

[Seth Fowler]:

Yeah.

[Deep MC's]:

Rick?

[Seth Fowler]:

Yep.

[Deep MC's]:

Yeah,

[Seth Fowler]:

Yep.

[Deep MC's]:

and I actually, correct me if I'm wrong. I wanna say when you started the thrifting video, you shouted

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

them out in that, I remember you bringing

[Seth Fowler]:

Yeah.

[Deep MC's]:

them up at some point in time for. for that, I remember checking them out and that was pretty cool. I mean, I didn't stick around because it's not really my thing, but

[Seth Fowler]:

Right, right.

[Deep MC's]:

yeah, really, really cool. You also talk about the process in making the videos and I think that I kind of want to touch on that a little bit because you said it's making your video is two hours of recording and five hours of editing. Like

[Seth Fowler]:

in

[Deep MC's]:

to

[Seth Fowler]:

some

[Deep MC's]:

put together

[Seth Fowler]:

cases.

[Deep MC's]:

20 minutes of content, right? And I... First of all, like you're doing that yourself. Yeah, I mean, I'm assuming, which is ridiculous, right? Like I talked

[Seth Fowler]:

Yeah,

[Deep MC's]:

to

[Seth Fowler]:

it's

[Deep MC's]:

so

[Seth Fowler]:

tough,

[Deep MC's]:

many,

[Seth Fowler]:

man.

[Deep MC's]:

no, but no, but look, so I like talking to like Jacques Slade, right? Or talking like Kim Elman or like those people like that, even like Weston K. I mean, I remember talking to Weston, he's like, oh yeah, I know Seth. So I don't know like how often you guys really, do you guys really talk? Are you guys friends? Is that like a thing like as YouTube buddies or?

[Seth Fowler]:

We've talked, I think we've talked, yeah.

[Deep MC's]:

Yeah. I was like, Oh shit. I was like, you know, you know, you know, Seth, he's like, yeah, I've talked to him. I was like, could you help me get him on the show? He's like, ah, that means no. Okay. But no, but like, like speaking with these guys, right? Like they all have teams,

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

they all have teams. Right. And so

[Seth Fowler]:

Yeah.

[Deep MC's]:

I think that that's really crazy to think about for, for someone like you is that you're doing it by yourself and the amount of time that it takes to produce these. 20 minute clips is huge, right? Like it's massive. So like, is it, do you feel it's perfectionism on your side that is part of that? Or is it just, you know, are you, why, why is the process so long and why, why have you chosen to do it all yourself?

[Seth Fowler]:

I think, well for a long time it was just because I would say it's a little bit of perfectionism, but also honestly just trying to save money, just trying to cost, cost, cut. Because I think one thing I've always wanted to do is kind of like start businesses on the side and start things like that. So having more income means that I could start, you know, invest more into those other businesses. And so for a long time, and even still now, like I try and be as economical as possible. Like in the beginning when I was reviewing sneakers, I would return a lot of them to Foot Locker because I just. I didn't want to spend $200 on a pair of sneakers that I couldn't really afford. Like back then I was just working, I was working as a designer and that was my only income for like at least a year into YouTube. It wasn't really paying me at all. And then even now like editors, I have right now I had, well I've had a good amount through the last year just to find like the right fits. But editors, you know, aren't the cheapest thing in the world. So like it does increase the quality of the videos a lot. And especially when I was on this trip, I had this one really great editor named Andrew. who just does amazing work. And so I would send him everything from the trip, but like for stuff that's just kind of like a review, reviews are easy because reviews are probably 30 to 40 minutes of filming. And then maybe another 30, 40 minutes for B-roll. And then editing probably takes two or three hours. Reviews I've got down to a science, but stuff like sitter cells, like that's a long, that's probably three hours worth of filming and then like eight hours worth of editing. And for an editor to do it, it would be probably two or three days worth of editing. And it's just a lot of, a lot, it would be expensive. And so I'd rather just kind of knowing sort of the cadence I want and the style, like it's just easier for me to do it. But for vlogs now, I've kind of leaned, vlogs and thrifting videos, I've leaned a lot more into editors because they're much better at creating, crafting a story around the video than I am. Like what I'm very like, it's just because I'm not a great editor, but I'm very like linear when it comes to that sort of stuff. So like when I do a vlog or a thrifting video, I literally do like from beginning to end just how the day went. But with an editor, they're able to look at it. from a third person point of view and see what's good and what's interesting about that whole thing and actually cut out all the BS that I put in that I thought was interesting that actually wasn't. And so I'm definitely moving more towards editors, but again, I think while I'd love to have a full-time editor and a full-time team, right now I'd rather just save the money and invest into other things like, I don't know, the sock business or buying properties or whatever, other stuff that I could have multiple streams of income so that... you know, in the future if YouTube doesn't work out, then I have some other ways of surviving, you know? So, yeah.

[Deep MC's]:

Yeah, no, for sure. First of all, before I go my next question, like don't, don't just say the sock business. So good. Go ahead and shout that shit out, bro. Go to speak about, speak on it. Where can you get them? Where can you find it?

[Seth Fowler]:

Well, so Apothecary is my sock business. I co-founded it with a friend of mine from college. And we design your sneakers favorite socks. Our socks specifically designed initially for sneaker heads and now for everybody. So we, as designers, we had a good idea of what kind of sock product we wanted to create. We've tried socks like Stance and other brands like that, and they're all fine. But we wanted to create a sock that not only looked great with your sneakers, but also feels great on foot for all they wear. So we went through a lot of different iterations over the last two or three years. And now we're a little bit larger. Like we have a team of people. And we're primarily selling on our website apothecary.com, but we're also in store at some boutiques like Take Out and Wine in New York City. And I don't know if I could say it. When does this come out? Like how long?

[Deep MC's]:

You let me know, man. Whenever you want it to

[Seth Fowler]:

Well,

[Deep MC's]:

come out is when it comes out.

[Seth Fowler]:

it's gonna be public knowledge, shoot I guess at some point, but we're gonna be in Zoomies, which is sick. I'm really excited about that.

[Deep MC's]:

Congrats

[Seth Fowler]:

So you'll

[Deep MC's]:

bro,

[Seth Fowler]:

be able to find

[Deep MC's]:

congrats.

[Seth Fowler]:

us in Zoomies stores. Yeah, dude, it's crazy. You'll be able

[Deep MC's]:

huge.

[Seth Fowler]:

to find some Zumi stores and then online and stuff like that. So it's nuts, but we're branching into more apparel and clothing, but socks is still the main focus there.

[Deep MC's]:

When are we gonna see you in Zoomies?

[Seth Fowler]:

Probably, hopefully in the next month. I mean, we've already

[Deep MC's]:

in the next

[Seth Fowler]:

sent

[Deep MC's]:

month.

[Seth Fowler]:

out the product to them, so they have it, like it's just a matter of them. It depends on how they're gonna distribute it to their stores and what stores and I don't know, so we'll see. But

[Deep MC's]:

Okay,

[Seth Fowler]:

hopefully,

[Deep MC's]:

well.

[Seth Fowler]:

and then if, yeah, if anyone watching goes to Zoomies and sees them, buy up as many pairs so they reorder from us.

[Deep MC's]:

Exactly, please support Seth so he can keep doing what he's doing. Also Mike, let's make a make a note not to release this for at least a month

[Seth Fowler]:

I think it's fine. I don't, they didn't, I don't,

[Deep MC's]:

Look

[Seth Fowler]:

to my knowledge,

[Deep MC's]:

I

[Seth Fowler]:

there's no non-disclosure agreement, but

[Deep MC's]:

Hey,

[Seth Fowler]:

who knows.

[Deep MC's]:

it doesn't matter man. We want to keep it a surprise,

[Seth Fowler]:

you

[Deep MC's]:

you know, you haven't even dropped it on your channel yet So,

[Seth Fowler]:

That's

[Deep MC's]:

I

[Seth Fowler]:

true.

[Deep MC's]:

mean

[Seth Fowler]:

That's true. I'm going to do a whole vlog. The vlog will probably drop after they drop. So I probably, I don't know what I'm going to do. That's, that's another video I'm going to be an editor for. So.

[Deep MC's]:

So let it be known, mark the date, June 1st, okay? We got the exclusive before Seth even dropped it on his channel,

[Seth Fowler]:

That's true,

[Deep MC's]:

that

[Seth Fowler]:

you

[Deep MC's]:

he's

[Seth Fowler]:

did.

[Deep MC's]:

gonna be in Zoomies, all right? So there we go, that's our exclusive content. That's gonna be a month late, but we still heard it first. So I appreciate that. But

[Seth Fowler]:

I really think

[Deep MC's]:

yeah.

[Seth Fowler]:

you did. Like I can't think of anyone else that I've told like people in my family, but I haven't really told anyone else. Yeah. You guys really, really are the first.

[Deep MC's]:

There we go, bro. Mike, did you hear that? I know you can't speak. Did you hear that? We're the first. We've made it. We've made it in the world. That's awesome though, man. But that

[Seth Fowler]:

Thanks

[Deep MC's]:

speaks,

[Seth Fowler]:

Matt,

[Deep MC's]:

like

[Seth Fowler]:

appreciate

[Deep MC's]:

I said, it

[Seth Fowler]:

it.

[Deep MC's]:

speaks volumes to the amount of work, the grind. Like it's not an easy thing, you know, to be able to pull that together. But I wanna go back to that. But before you said something, like you were talking about being thrifty. And I will say like, this is also one of the cool things about you that, I mean, it's gonna sound like, you know, I'm just praising you. So I think that people should be acknowledged for the work that they do and also have a realistic like idea of the impact that they have, you know, like, I mean, obviously is everything you make great? No, who's, who's this, right? There's a reason why you do second takes, third takes, fourth takes, whatever, but the amount of work that you put in and the realism that's there. And once I remember in some of your videos, you go out, right? And it's like, you, I don't know if you realize this, but you give off this, uh... you give off kind of this feeling or kind of like, it motivates people to want to kind of try to do, not only say do what you do, but

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

like you're a regular guy, right? Like when you go out and you're, oh, I'm gonna go do thrift and I'm gonna go to wherever, like you're getting in your car and it's not a Lamborghini Urus, right? Like it's

[Seth Fowler]:

I don't know what the rap

[Deep MC's]:

like,

[Seth Fowler]:

for

[Deep MC's]:

you're like,

[Seth Fowler]:

the 2018

[Deep MC's]:

yeah, you know,

[Seth Fowler]:

rap

[Deep MC's]:

you're

[Seth Fowler]:

for.

[Deep MC's]:

a regular person, right? You're a regular person, you're doing a regular thing, but you're still exceeding on a high level. Does that make sense? So

[Seth Fowler]:

I appreciate

[Deep MC's]:

like you're a guy

[Seth Fowler]:

it.

[Deep MC's]:

that's doing very well for himself, but like you don't wave your dick around, I guess. I don't know

[Seth Fowler]:

I appreciate

[Deep MC's]:

if that makes,

[Seth Fowler]:

it.

[Deep MC's]:

you know, you're just a humble guy. Cause I'm pretty sure

[Seth Fowler]:

Thanks.

[Deep MC's]:

if we sit here and we talk about some sneaker YouTubers, I don't wanna affect any of your relationships.

[Seth Fowler]:

I'm sorry.

[Deep MC's]:

And all they do is just drop ridiculously expensive mystery boxes that are fucking given to them. You know, like I... It's this, you can't relate to it. You can't

[Seth Fowler]:

Right.

[Deep MC's]:

relate to it, right? And

[Seth Fowler]:

Yeah.

[Deep MC's]:

there's just a level of relatability that creates longevity.

[Seth Fowler]:

appreciate it.

[Deep MC's]:

So when you question, will YouTube not work out? I think for people like you, people like Jacques, people like Westin, the people that are really genuine and authentic, they're always gonna have that following. There may be peaks and valleys, but you're always gonna have that following of people that support you for you and what you do. So. I mean, let's keep that rolling successfully, you know? I

[Seth Fowler]:

I appreciate it. Thank you.

[Deep MC's]:

know, for

[Seth Fowler]:

Thank

[Deep MC's]:

sure,

[Seth Fowler]:

you. Thank

[Deep MC's]:

for sure.

[Seth Fowler]:

you. It means a lot. Thank you.

[Deep MC's]:

So what is next for Seth, man? I mean, like you have the socks, you know, you talk about branching into clothing, you talk about doing these things, like you mentioned real estate a little bit, you know, like where are you headed? What is your end goal? I mean, obviously you're still a very young guy, you know? So what did

[Seth Fowler]:

31.

[Deep MC's]:

you have?

[Seth Fowler]:

I'm starting

[Deep MC's]:

Yeah.

[Seth Fowler]:

to... I'm finally in the 30s.

[Deep MC's]:

Well, hey, it's all downhill from there, right? No, but what is next for you, man? Like, what do you have in the pipe?

[Seth Fowler]:

Nothing like, I think Zoomies is probably the biggest thing. I think for YouTube, I'm just gonna keep kinda trucking along and sorta take whatever opportunities come along. Sock, same thing, I'd like to keep growing that and maybe hire more of a team. We've got about three people working for us right now, one full-time, two full-time. And then I'd like to add, they're all in fulfillment and shipping and online customer service and stuff, but I really like to add some designers and things like that because one of the things with the sock brand that takes a lot of time for us is the design. And there are better designers out there and I'd rather create a better product than be able to say that like, oh, I did all these designs. And I probably done maybe 30 to 40% of the design work for the brand, but I'm fine doing none of it as long as the designs are good. So that's something else that I'd be interested in. And then property wise, like me and my wife started, we listened to this one podcast, or I listened to this one podcast called Bigger Pockets and it's about. buying real estate and things like that. And it really

[Deep MC's]:

Yeah,

[Seth Fowler]:

got,

[Deep MC's]:

yeah.

[Seth Fowler]:

the bug hit me, man. And like there are people that I've known for a long time, like there's even other sneaker YouTubers, I don't know if, I don't know, I guess, well I probably won't, I just won't say it just because I don't know if they talk about it or not. But they're, that have done this like just quietly on the side and it's just something that's been always interesting to me. And it's like, I'd rather put money into that than put money into like more sneakers or like more whatever, you know, something that would actually build value and I can still enjoy. So like. We bought a house in, cause I live just outside of Philly. So we bought a house in Philly for like pretty cheap and we've been doing some renovations on it. We're gonna hopefully rent it soon. And then I wanna kind of keep doing that just cause it's a blast to do. Like

[Deep MC's]:

Yeah.

[Seth Fowler]:

it's really, it's buying something that's physical that you can see. And then also being able to turn it into something that you created, like putting money into like, or actually doing it yourself, like repainting and changing the windows and doing stuff like that and landscaping and stuff. So it's been, that's been really fun. I think it's more of a passion project than anything. I don't know if it's ever gonna be like a full on business, but

[Deep MC's]:

I mean, you

[Seth Fowler]:

it's

[Deep MC's]:

never

[Seth Fowler]:

been

[Deep MC's]:

know,

[Seth Fowler]:

fun.

[Deep MC's]:

man.

[Seth Fowler]:

Yeah.

[Deep MC's]:

Might be, if it's a hobby for you and it keeps you entertained, hey, do it, right? I mean, life is about being happy and doing what you wanna do, you know.

[Seth Fowler]:

Definitely.

[Deep MC's]:

Outside of Philly, right? But Baltimore Ravens fan,

[Seth Fowler]:

Yes, yes,

[Deep MC's]:

right?

[Seth Fowler]:

I'm from Baltimore originally. Yeah,

[Deep MC's]:

So there we go, from

[Seth Fowler]:

up until 18, yeah.

[Deep MC's]:

up until 18. So there we go.

[Seth Fowler]:

Yeah.

[Deep MC's]:

So for people that don't know, yeah, you did, matter of fact, I actually wanna say, you're talking about speaking of Philly, and it was one of your videos, you were in the Philly dunks.

[Seth Fowler]:

Yeah. Mm-hmm.

[Deep MC's]:

I think

[Seth Fowler]:

Feel these nugs?

[Deep MC's]:

how,

[Seth Fowler]:

Yeah.

[Deep MC's]:

how, how are those? I, I mean, look, I don't have your connects. I lose on the sneaker app. Ridiculous. Like it's not even

[Seth Fowler]:

Same,

[Deep MC's]:

funny

[Seth Fowler]:

same.

[Deep MC's]:

anymore. I wanted to get them. I just cannot get my hands on them. Like how, how are they?

[Seth Fowler]:

They're good. I actually, every time, so the way I got them was every time I think SneakerCon does an event somewhere, they have like this 10% off code on eBay. And so I think it was on Twitter or something, I saw it. And I saw that the Phillies Dungs were going for 250 on eBay and I'm like, yo, I can use this 10% off code and get it for 225. So I did that.

[Deep MC's]:

Yeah,

[Seth Fowler]:

And they're

[Deep MC's]:

yeah.

[Seth Fowler]:

great, man. It was totally worth it. Like it was so worth it.

[Deep MC's]:

That's

[Seth Fowler]:

They're sick.

[Deep MC's]:

awesome. That's awesome.

[Seth Fowler]:

Definitely.

[Deep MC's]:

I want to share, not that you care, but my for my listeners, I have this weird thing with sneakers. So and I don't know if you're like this in a way or do you have a sneaker that's like this? So for me, I only I only wear Adidas. I know you

[Seth Fowler]:

Really?

[Deep MC's]:

don't, but yeah, so I only wear. Now, when I was younger, I mean, you know, you had to be the cool guy. You had to have the new stuff. You know, there was a lot of. crazy shoes that are coming out back then. But ever since like, I would say 2005, I've solely been Adidas. Like they need to be paying me as much Adidas that I have. But I religiously buy Nikes. Like aesthetically, I like to look at Nikes.

[Seth Fowler]:

Yeah.

[Deep MC's]:

I can't wear them, I won't wear them. So like I have like just boxes and boxes of shoes that I like to look at, but I don't wear. I solely wear Nike or Adidas. Like do you have any like weird shoe corks like that? Like, or is that just me?

[Seth Fowler]:

Not. I found recently that the shoes that I'm actually really interested in aren't so much the hype sneakers. It's more of like the newer tech from like Adidas and from Nike and from people like that. And the problem is, is I'll buy a bunch of those and then I'll buy them all for retail or even, but like pretty much every shoe that I get, I buy from like Goat or from retail because it's just like, I want to get them early for review or whatever. People do send me stuff, but it's usually not the stuff that like I'm gonna put on a channel just because it's not gonna, it's not, they're sending it for a reason. They're not gonna send the hype stuff. So I buy a lot of like the basic Nike stuff and the basic Adidas stuff that like has new tech or whatever, just because I'm interested in it. And then I realized after one where it's either not as good as I was hoping, or it's just kinda, I'm just kinda over it. I'm like, so I have all these like really crappy shoes that I can't resell, I can't do anything with because

[Deep MC's]:

Yeah, yeah.

[Seth Fowler]:

no one wants them. Like I bought the, I actually, I was able to return these because I had them for about a week and Nike has a pretty good return policy, but it was the Air Max Scorpions. I shoot with it, I was so excited about for months and then I got them and like, these kind of suck. Like I don't want these. It's,

[Deep MC's]:

Yeah, dude, the air in that was just, yeah, it's not a good look.

[Seth Fowler]:

it wasn't it. No, definitely not.

[Deep MC's]:

It's not a good look. So do you feel that your love of sneakers or your passion behind sneakers or like even your attraction to the sneakers, do you feel that that is the designer in you? Because like, I think about like, you had a job as a designer, you're

[Seth Fowler]:

Mm.

[Deep MC's]:

into this kind of house thing and you're- you seem to be really interested in like the design elements of it. Like

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

is your, is the shoe thing just because you love design or has the shoe thing always just been a shoe thing for you.

[Seth Fowler]:

I think it's mainly been because of the design. Obviously I've always loved basketball. So like that's been a big part of it too, but definitely the design thing was I think the main focus. And obviously there's some hype too, like growing up, like I always wanted to have cool sneakers or like even, you know, now like it's cool to have cool sneakers. Like I'm a hype

[Deep MC's]:

Yeah.

[Seth Fowler]:

beast for sure. I try not to be, but realistically, I think we all are a little bit. So there's

[Deep MC's]:

Yeah,

[Seth Fowler]:

that

[Deep MC's]:

for

[Seth Fowler]:

too,

[Deep MC's]:

sure.

[Seth Fowler]:

but I think it is a lot of a design for sure.

[Deep MC's]:

Okay, that's awesome, man. I mean, I could see why, you know, especially if that's kind of your thing, you know.

[Seth Fowler]:

Hmm.

[Deep MC's]:

But speaking of design, I kind of wonder if you don't mind me pivoting back to the socks.

[Seth Fowler]:

Yeah,

[Deep MC's]:

I've always

[Seth Fowler]:

definitely.

[Deep MC's]:

wondered, you know, I saw that you came out with the socks. Obviously I don't know you, so I couldn't just be like, hey, Seth, why socks? But why, I mean, obviously socks, shoes, they go together, but what goes in, A, why socks? Why'd you really want to do it? I know, you know. other than the face value and what goes into the design of a sock. Because honestly, I don't, I have no idea.

[Seth Fowler]:

Well, so socks for me is like originally, I had been working with my friend, Osmond, who's the co-founder, and we wanted to create something that we were passionate about and we were both passionate about sneakers and socks just kind of fell on our lap. We're like, you know what? This is something that we all wear. We all really like, and it would go well with our sneakers. So that was sort of the reason for that. And we both had a manufacturing background, him more so than me. So he had the connections at the factories to be able to make some, some socks. And then I think the hardest part of the sock design process was creating the base sock, like the main. Like right now we're on the 3.0, so the Apothecary 3.0 sock, crew length sock, and it was kind of working out the different knits, what worked, what didn't, what was most comfortable and what wasn't. And then from there though, now that we've got the base sock, like literally it's taking a template of the sock and getting the design, putting it on there, and because the factory already knows how to produce a sock, they kind of just take it and run with it and make samples, then we check out the samples, make sure they're good, and then we're good to go. So now it's really easy. Like I could do a sock collection in probably a day, or less, because all you have to do... realistically when putting a design on a sock is draw up the design in the way that the factory needs it and then get like, spec all the colors and spec things like that and then you're good to go. And then realistically it takes about, I'd say two to three months from sending the design of the factory to actually getting it in house and getting it ready to sell. And then obviously there's all this sort of stuff like the photography and the marketing and things like that. But designing a sock after the actual base of the sock design is done was easy, or is easy, yeah.

[Deep MC's]:

Gotcha, gotcha. Okay. And so you, you made the design of this, like the actual physical sock or who, like who drew, how do you, how does, how does that come about? Like, don't excuse my ignorance, right? But like, do you start with, is it like the toe box of the sock? I don't know. I mean, like, how do you put that together?

[Seth Fowler]:

It was really like we, so what we did first was we talked to the factory that makes socks specifically and we said like, Hey, um, send us a couple of different versions of your sock. And then what we'll do is we'll, um, basically rework it to be how we wanted it to. So they sent us a couple of versions. We picked the one that we liked the best. The basically it was the material combination that we liked the best. And then we, um, we made changes to it, like little pattern changes and little knit changes to make it more comfortable, more stretchy in certain areas. Um, Honestly, like a lot of factories, when it comes to producing products, it's easier than I would have thought. Whenever I worked for other design companies, I always thought that there was some secret magic process behind. I'd send the design off and then a month later, I'd get the product back. I never really saw the behind

[Deep MC's]:

Yeah.

[Seth Fowler]:

the scenes. And realistically, it's not that hard for anything. I'd say like, clothing in particular is easier than a tech product or something like that. But factories are pretty good about knowing the general. the general way to make different things. So it's on you to kind of spec it how you want it. So like our socks are, we use proprietary knit technology, like we use all sorts, we've developed this stuff, but if you want just a basic sock, it's not hard to get it. And same thing with like clothing and shirts and stuff like that. Like especially if you're doing cut and sew clothing, you can get stuff from a factory very easily, but if you want it to be the way that you want it to be, you really have to put in the time and like pick materials and pick colors and pick the shape and the cut and things like that, so

[Deep MC's]:

Gotcha, gotcha. All right,

[Seth Fowler]:

yeah.

[Deep MC's]:

I mean, you say it sounds easy, but it sounds complicated to me. I'm a very simplistic guy, so you know, the fact of like, hey, this back

[Seth Fowler]:

Me

[Deep MC's]:

and

[Seth Fowler]:

too,

[Deep MC's]:

forth,

[Seth Fowler]:

man.

[Deep MC's]:

whatever, it doesn't quite work out, but you know, good on you.

[Seth Fowler]:

Thanks for watching!

[Deep MC's]:

I would say that your socks are legit. I

[Seth Fowler]:

Thanks

[Deep MC's]:

can't

[Seth Fowler]:

man,

[Deep MC's]:

deny

[Seth Fowler]:

I appreciate

[Deep MC's]:

them.

[Seth Fowler]:

it.

[Deep MC's]:

I actually got some pairs for a gift, which

[Seth Fowler]:

Oh

[Deep MC's]:

is

[Seth Fowler]:

nice.

[Deep MC's]:

actually one of the better. One of the better gifts, normally people like they buy you, they buy you shit because they think you're gonna like it and you really

[Seth Fowler]:

Right.

[Deep MC's]:

don't,

[Seth Fowler]:

Ha ha ha.

[Deep MC's]:

you know? Well, this is actually a legitimate one that I was actually happy to have. So that

[Seth Fowler]:

Thanks

[Deep MC's]:

worked

[Seth Fowler]:

man,

[Deep MC's]:

out.

[Seth Fowler]:

I

[Deep MC's]:

So

[Seth Fowler]:

appreciate

[Deep MC's]:

I can speak

[Seth Fowler]:

that.

[Deep MC's]:

volumes and say that they're legit. They are what you say that they are, man. So

[Seth Fowler]:

Thanks,

[Deep MC's]:

that definitely

[Seth Fowler]:

man.

[Deep MC's]:

helps.

[Seth Fowler]:

That means a lot.

[Deep MC's]:

But yeah, going back into a little bit about you, man. I mean, outside of what you do on a day-to-day basis, I kinda just wanna pick your brain and this is what I kind of ask

[Seth Fowler]:

Yeah.

[Deep MC's]:

a lot of them. YouTube people that are on there, man, like what, first of all, what do you feel different as a person, like reaching, reaching the level to, to where you have, like to get to where you are, right? Like if you go places, especially sneaker conventions, like you are a recognized figure, right. In the, in the world that you're in, like, do you feel, you feel different than you were before this success and like, how has that changed? how you move, like how you move around, you know, in your day-to-day life.

[Seth Fowler]:

feel different because most of the day, honestly, I'm just at home with my wife and we're just kind of hanging out. I'll do work. For example, today, I was just home all day just working and every hour or two, I just go upstairs, hang out with my wife. She was doing her thing and we'd throw on a show or eat lunch or whatever and it just feels very normal. I think for me, it's never really been that crazy. I think you look at other people even in the same field, like other sneaky YouTubers like but like the hype around them is different. Like I'd go to a sneaker con and people would recognize me and be like, hey, what's up? But like they would have lines and stuff. And I don't know exactly what it is about them that's different. Maybe they've just infused more of their personality into the channel that I have, I don't know. Or maybe they just like more, they've tapped more into that hype-y thing, but they always felt like celebrities. Like you said earlier, like I'm just, I'm literally just a normal dude. I think anyone can do this. I don't think it's that, I wouldn't say it's not, it's easy, but it's definitely something that if you just put enough time into, anyone can do it. So it's never really felt different to me. It feels great when people come up and say, But it's never like, I mean, it's like, it's like people watch me on the internet. That's about it. Like it's not really, I'm not like a, I don't have like any special skills. You know what I mean? Like I'm not like an athlete or actor or anything like that.

[Deep MC's]:

I mean, you're you are an you're an entertainment figure. I don't know, I guess just

[Seth Fowler]:

Oh, thank

[Deep MC's]:

for

[Seth Fowler]:

you. I appreciate

[Deep MC's]:

for

[Seth Fowler]:

it.

[Deep MC's]:

for me, right? Because like someone like myself, right? Like if we want to talk about audio, people, people know my voice, but they don't they don't fucking know me. Right. Like if you go on my YouTube channel, no one fucking knows me like that. I'm fucking nobody. Right. But so I can't I can't imagine what it would be like to say there. You know, yeah, what? One one one million little over a million subscribers, you know.

[Seth Fowler]:

Yeah.

[Deep MC's]:

So I'm like, what?

[Seth Fowler]:

Yeah.

[Deep MC's]:

One point. I don't know whatever it is. 1.1,

[Seth Fowler]:

I honestly

[Deep MC's]:

1.2

[Seth Fowler]:

don't know. Let

[Deep MC's]:

something.

[Seth Fowler]:

me see. I think, I know it's over. I hit a million

[Deep MC's]:

It's over.

[Seth Fowler]:

last

[Deep MC's]:

It's

[Seth Fowler]:

year

[Deep MC's]:

over

[Seth Fowler]:

and

[Deep MC's]:

a

[Seth Fowler]:

then

[Deep MC's]:

million.

[Seth Fowler]:

it kind of slowed down. I'm not sure what that,

[Deep MC's]:

It's,

[Seth Fowler]:

yeah. I don't

[Deep MC's]:

it's

[Seth Fowler]:

know

[Deep MC's]:

oh

[Seth Fowler]:

what

[Deep MC's]:

yeah.

[Seth Fowler]:

it's at now, which

[Deep MC's]:

It's,

[Seth Fowler]:

is,

[Deep MC's]:

it's over a million, right? That's a lot. It's

[Seth Fowler]:

I

[Deep MC's]:

a

[Seth Fowler]:

had

[Deep MC's]:

huge.

[Seth Fowler]:

to stop keeping track because it made me too crazy. Like I'd keep looking and now I'm just like, I can't worry about it. It's not worth it.

[Deep MC's]:

Speaking of, where's your, where's your button? We get a YouTube.

[Seth Fowler]:

Oh, it's right behind the camera.

[Deep MC's]:

Oh.

[Seth Fowler]:

You know, let's see. I mounted it on the wall. Hold on a second. There we go. Right there.

[Deep MC's]:

There we go. See, that's what we want to see right there, man. You got you got you got the

[Seth Fowler]:

Right.

[Deep MC's]:

silver. You got the gold, right? You know,

[Seth Fowler]:

It's dented

[Deep MC's]:

um.

[Seth Fowler]:

though, they sent me a dented one. I was kind of hoping that I could get it replaced, but I don't think I can. But

[Deep MC's]:

I

[Seth Fowler]:

it

[Deep MC's]:

mean,

[Seth Fowler]:

is what it

[Deep MC's]:

hey,

[Seth Fowler]:

is. Ha ha ha.

[Deep MC's]:

you got the numbers, right? The plaque is just what it is, you know? But yeah, I mean, like you have these people that are watching you. I mean, there's a million subscribers and I mean, we're not trying to get into your analytics for everybody to hear, but I mean, you get views. You get a decent amount of views, right? So there's a lot of people that, I mean, I would say that you're more than just a person at this point, right? I mean, shit, you probably get more views on a video on some of these shows on network television, you know? You

[Seth Fowler]:

I don't

[Deep MC's]:

know? Bye yo!

[Seth Fowler]:

know about that. I've never been like a channel that gets like crazy views. I've always wanted to be, but I think it's that I haven't, I'm not as like loud and outspoken as other channels. And I think that's what people, that's what really, really works on YouTube, seemingly. And I just think that I'm like, I've always been, I'm getting the same views now that I got probably four or five years ago. And I don't know why it's kind of stayed level and my subscriber growth has continued, but for whatever reason, it's just kind of stayed the same. And I kind of... had to, I'm really happy, don't get me wrong, like I'm really happy with the views, they're great. But, you know, compared to like another million subscriber channel that puts out like a video every week that does stuff on gaming, like they'll get 500,000, a million views, and I'm like 60 to 100,000 views. But again, happy with it, that's great.

[Deep MC's]:

Yeah, yeah. No,

[Seth Fowler]:

But

[Deep MC's]:

I

[Seth Fowler]:

it's

[Deep MC's]:

think

[Seth Fowler]:

something

[Deep MC's]:

that's

[Seth Fowler]:

that I think, that's.

[Deep MC's]:

is different, right? Because you're, you, I mean, a gaming channel, right? I mean, come on, like, let's be real, like, the majority of those guys are like, nine, you know, and they got their mom's tablet and like, whatever,

[Seth Fowler]:

Yeah.

[Deep MC's]:

like, it's,

[Seth Fowler]:

Yeah,

[Deep MC's]:

it's,

[Seth Fowler]:

sure.

[Deep MC's]:

you know, you're talking about shoes that are 200, $300, like, they don't have, you know, you have jobs, right? The majority of people don't even have jobs. They're still, uh, hadn't hit puberty yet. So I think that there's a different level when it comes to the type of content that you're putting out, right? And it's a little more mature in a way, even though it's sneakers, right? Like, this is one of those things. And the good part about it is that it is consistent, right? And you don't have to sell your soul to be it. Like, you're

[Seth Fowler]:

Exactly,

[Deep MC's]:

not one of these

[Seth Fowler]:

yeah.

[Deep MC's]:

guys that has, you know, 12,000 ridiculous thumbnails of you with your mouth hanging open, right?

[Seth Fowler]:

I

[Deep MC's]:

Like,

[Seth Fowler]:

do

[Deep MC's]:

ah!

[Seth Fowler]:

have

[Deep MC's]:

I'm not

[Seth Fowler]:

some

[Deep MC's]:

gonna

[Seth Fowler]:

pretty ridiculous

[Deep MC's]:

lie. I'm just

[Seth Fowler]:

thumbnails,

[Deep MC's]:

like, I'm

[Seth Fowler]:

man.

[Deep MC's]:

just,

[Seth Fowler]:

There's some

[Deep MC's]:

right?

[Seth Fowler]:

that I'm like, it's funny, I was actually just texting Tony Kyson Harrison about that earlier. Like they were making some jokes about thumbnails and I sent them some of mine. I'm like, yo, you haven't seen anything, mine are crazy.

[Deep MC's]:

Yeah, man. It's this it's this way. I think you're I think you're on a good path, man. But speaking about that,

[Seth Fowler]:

Oh,

[Deep MC's]:

too,

[Seth Fowler]:

thanks.

[Deep MC's]:

I kind of I'm not I don't want to get in your pockets, per se. But like, does where you are right now, what you're producing, would you say that YouTube pays the bills? I mean, like, I think a lot of people,

[Seth Fowler]:

Yeah.

[Deep MC's]:

a lot of people's perceptions is that fuck if you have a million, if you have a million subscribers, and you have put a video out, you're going to be a millionaire. Right? And like, that's not really the case, you know, but like, do you feel

[Seth Fowler]:

No,

[Deep MC's]:

that

[Seth Fowler]:

I'm

[Deep MC's]:

this

[Seth Fowler]:

not a millionaire by any stretch of the imagination.

[Deep MC's]:

Right? You never know. You could be undercover. There's nothing wrong with that. But like,

[Seth Fowler]:

Maybe one

[Deep MC's]:

do

[Seth Fowler]:

day,

[Deep MC's]:

you

[Seth Fowler]:

maybe

[Deep MC's]:

feel

[Seth Fowler]:

if all these businesses work out, we'll see.

[Deep MC's]:

like you're doing well? You're doing well. We can say you're doing well, but like, do

[Seth Fowler]:

Yeah,

[Deep MC's]:

you

[Seth Fowler]:

absolutely.

[Deep MC's]:

feel like this is something

[Seth Fowler]:

Yeah.

[Deep MC's]:

like, even if you just didn't, if you didn't have all your stuff on the side, like, is this something that someone, you know, who's looking to get into this, who is dedicated, who wants to put the time? Like, is this something that you can live comfortably on?

[Seth Fowler]:

Oh yeah, for

[Deep MC's]:

Yeah,

[Seth Fowler]:

sure.

[Deep MC's]:

for sure.

[Seth Fowler]:

And I think, yeah, for sure. So at my design job before the layoffs, I was at about 150,000 subscribers and I was making the same on YouTube that I was making at my full-time job. And that was back in 2018. Now, I mean, it hasn't grown exponentially from there. I'm definitely making a good amount more than I was back then, but it's not like bringing it, it also depends on the other kind of channel too. There are channels that, There are channels like finance, so it's interesting. So different channels and different topics get different income. Like comedy channels could be getting millions of views and they could be maybe making, which is still good, but maybe making like 10 to $20,000 a month off of ad revenue for millions of views. And then you look at a finance channel, which is getting like 20 to 30,000 views and they're making $100,000 a month. Like it's such a crazy variance. And sneakers are definitely, I wouldn't say on the low end, but we're not like anywhere close to the top end. You know what I mean? So

[Deep MC's]:

Right,

[Seth Fowler]:

it's like.

[Deep MC's]:

right.

[Seth Fowler]:

It's like car channels, it really just depends, the way you think about it is like, how much are advertisers willing to pay to be on your videos? So for example, with finance channels, you've got banks advertising and car channel, or car companies advertising, so they're willing to pay a lot of money to be on those channels. Same thing with car review channels, like they have Acura and Toyota paying lots of money to be on their channels. With sneaker stuff, it's more like you got finish line and you got like, stuff like in that sort of zone, paying to be on your channels. And then for comedy, it's like, if you're saying anything kind of risque, like they won't. you don't really get many ads. So like, for example, I'm sure you're familiar with like CPMs and stuff. So like

[Deep MC's]:

Yeah,

[Seth Fowler]:

it's

[Deep MC's]:

yeah,

[Seth Fowler]:

the cost

[Deep MC's]:

yeah.

[Seth Fowler]:

that an advertiser's willing to pay per a thousand view. And for like, I've heard for comedy channels, it's like two to $3 per thousand views, which is, I mean, if you get enough views, it can be definitely livable. But then like, you know, for finance channels, they're getting like 40 to $50 per thousand views and so they're making crazy money. So

[Deep MC's]:

Yeah,

[Seth Fowler]:

it really, it's

[Deep MC's]:

yeah,

[Seth Fowler]:

such a

[Deep MC's]:

yeah.

[Seth Fowler]:

variance. Like you never really know. And then there's

[Deep MC's]:

Yeah.

[Seth Fowler]:

other channels like sports channels, which is crazy because they, they use sports content. People like the NBA take a percentage. So like they could be getting hundreds of thousands of views but not really making anything. And you never really

[Deep MC's]:

Really?

[Seth Fowler]:

know, it depends on the channel and like what they're doing. It's crazy. It's so different and it really depends. But I'd say that sneakers like, you probably won't be a millionaire, but you're gonna do well. Like you're gonna definitely, and if you invest properly, you could be in the future, but like you can definitely like make more than a great, like I'm making a really great living. I'm really happy. Like I don't need anything. Like I don't need anything. Like I'm good, you know. And

[Deep MC's]:

Yeah.

[Seth Fowler]:

it's not like I go out and buy a Lamborghini, but like if I wanted to one day by like a Tesla, I could do that. But, but

[Deep MC's]:

Hey,

[Seth Fowler]:

that's like,

[Deep MC's]:

Tesla

[Seth Fowler]:

or

[Deep MC's]:

money

[Seth Fowler]:

Lexus.

[Deep MC's]:

is still good money. Let's put that out there. No, that's crazy, man. So I guess my next question would be for someone that's looking to do this because, you know, I feel like you have to be, I don't want to say crazy to do this, right?

[Seth Fowler]:

Mm.

[Deep MC's]:

You have to, there has to be something, there's something about you that does this, right? Especially for, to do it successfully. And that again, here you go.

[Seth Fowler]:

Mm.

[Deep MC's]:

Here's another compliment coming your way. So buckle up. You're very smooth in the camera interaction. Like me,

[Seth Fowler]:

Oh,

[Deep MC's]:

obviously,

[Seth Fowler]:

thank you. I appreciate

[Deep MC's]:

like I said,

[Seth Fowler]:

that.

[Deep MC's]:

we're starting in the video. I feel fucking awkward. Like being on camera, I never know that I look in the lens, or not look in the lens, I look off the lens. What am I looking like? Am I sitting up straight? Like there's a natural to you. Like the guys that are doing very well on YouTube, there's a comfort level being in

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

front of the camera, right? Um, which actually now my brain's sparking off into two other, you know, whatever, completely random things. I think this question when I ask it, it doesn't really necessarily pertain to you because I feel, I genuinely, I could be wrong. I genuinely feel that you are. The guy you are right now is the guy that you are on a regular basis. You know, you are you, but do you

[Seth Fowler]:

I like

[Deep MC's]:

find

[Seth Fowler]:

to think

[Deep MC's]:

yourself,

[Seth Fowler]:

so.

[Deep MC's]:

uh, do you, do you find yourself after making videos and putting this time in like, Do you carry those, I don't know what the right word is, my wish Mike could talk, cause he's better with words than I am. Manorisms, I guess. Do you carry video mannerisms into your real life? You're sitting there talking to your wife and you turn into, you know, Sid or Seth, Seth? You know, like is

[Seth Fowler]:

Yeah, 100%.

[Deep MC's]:

that kind of...

[Seth Fowler]:

No, 100%, yeah, that's just how I talk usually. Especially when I get excited about something, I sort of talk that way. It's funny, like every time I've met another YouTuber and like sat down with them, not every time, but sometimes they're like, oh, I feel like I'm watching one of your videos right now. And I just, I really, I'm just kind of me and it's easier. It's crazy too that you said I feel comfortable because I appreciate that because I'm not. Like all the videos that you see, I'll do like four or five takes for like every, not every sentence, but like a lot of sentences. And it's really frustrating because. I don't really write scripts, because it's like for these videos I'm putting out so many, it'd just be an extra step that isn't worth it. I don't know if it'd be worth, it might be worth it, but it's just, I'm not very good at doing one take goes. And like, I'm just, I, like especially when I'm trying to think of like a complicated thing to say, I'll like stutter, or I won't say it right, and I'm like, crap, I have to redo that, or something like that. And just, I redo a lot of takes, and that's why it takes me so long to film like a 20 minute video. There's people like, my friend Tom Stefanik, he used to do Sneaker YouTube, and he would, he could knock out a whole video in one take and be good to go. And then there's, I think most people probably can do it in less takes than I do it, but there probably are multiple takes. For me, it's like the first take you see in a video, there's usually like seven other versions of it before

[Deep MC's]:

Yeah.

[Seth Fowler]:

I got to

[Deep MC's]:

Yeah.

[Seth Fowler]:

that one. And it's just a bad habit. Like I haven't, one thing I really need to work on is getting better at flowing and just talking and just going with it and like embracing the mistakes more because I don't really do that as much as I think I should. And I feel

[Deep MC's]:

Yeah.

[Seth Fowler]:

like it's better, especially like. If I do more live streams, I'd like to be able to be more comfortable and just kind of spew and just see what happens rather than kind of thinking about everything that I'm saying, which that's a bad way to say it, rather than overanalyzing the way that I'm saying everything. Because I'll say something in a video, I'll talk about some part of the shoot, and I'm like, oh, I didn't like the way that I said that, but then I'll say it the same exact way, and I'll be like, oh, it's just the speed that I said it. It's all this little stuff that just pisses me off. And that's another reason I like having an editor, because with an editor, I feel so awkward sending them the raw file and I'm just repeating myself over and over and over. And

[Deep MC's]:

Yeah,

[Seth Fowler]:

so

[Deep MC's]:

yeah.

[Seth Fowler]:

with an editor it helps because then I can just, I just kind of do it. And I'm like, you know what? It is how it is. They're gonna get what they get. So that's

[Deep MC's]:

The

[Seth Fowler]:

kind

[Deep MC's]:

End.

[Seth Fowler]:

of, that's been one big benefit of having an editor.

[Deep MC's]:

It's actually pretty interesting now that you say that, because I mean, first of all, I don't know how much interaction or how much back and forth you have with people when you're talking about creating a video, right? But like hearing you speak, right? Like your perspective that you gave now, like I can understand and... I can see your videos. I've watched enough of them, right? I can see your videos and I can kind of see where that would fall in line, right? With

[Seth Fowler]:

Mm-hmm.

[Deep MC's]:

the cuts or the takes or how it comes across. But then like

[Seth Fowler]:

That's

[Deep MC's]:

at

[Seth Fowler]:

what

[Deep MC's]:

the

[Seth Fowler]:

I

[Deep MC's]:

same

[Seth Fowler]:

said. Yeah.

[Deep MC's]:

time,

[Seth Fowler]:

Yeah.

[Deep MC's]:

I think about it and I'm like, up until now knowing that, like to me that was just, like it wasn't you stumbling over yourself. Like that's just your style. Like the video,

[Seth Fowler]:

Right.

[Deep MC's]:

how you shot the video was just your style of shooting the video, right? And so like I... I grew to like that style as you evolved whatever. And so now I kind of, I'm kind of scared, right? Because like you get an editor and then it's not your style anymore, right? You know what I'm saying? Like it's a, it's someone else's view of your style. Like does that change the overall product that is, I mean, for the good, for better or for worse, right? But does it change the overall

[Seth Fowler]:

Right.

[Deep MC's]:

product? I don't know.

[Seth Fowler]:

I think for, especially for like recently I've done a couple top 10 videos, cause they're honestly easy to knock out and I can do them well. Like that's one that I did them a lot cause I was traveling. And with my editor Andrew in particular, like he does, I gave him a couple sample videos and was like kind of replicate this. And also just the way that I talk, I'll kind of segment what I say. Like I'll talk about a shoe and then, especially with an editor to make it easier for him to edit. I'll like start the camera. I'll start the camera. Talk about one shoot, turn it off, label the clip, and then move on to the next one. So it's already sort of segmented in that way. So it's gonna be, even if I didn't ask him to edit in that way, it would sort of naturally come out

[Deep MC's]:

ball

[Seth Fowler]:

that way.

[Deep MC's]:

in. Yeah.

[Seth Fowler]:

Yeah. And then one thing that I've done a lot, especially more recently is like, I try and cover up a lot of the cuts with like B-roll or something. So you don't even know that, I try to make it so you don't know that there's a cut so it sounds like I'm just having one continuous sentence all the way through, which has always been my goal, but. I feel like I've gotten a little bit better at it now, but it's still not perfect. Like you said, it's become my style, and it's not a style that I particularly like or don't like, it's just kind of what happens. So, yeah.

[Deep MC's]:

It just is what it is, so just deal with it,

[Seth Fowler]:

It

[Deep MC's]:

yeah.

[Seth Fowler]:

just is what

[Deep MC's]:

No.

[Seth Fowler]:

it is. And apparently it works, so I don't want to change it up too much, because if I do, then maybe people won't watch anymore, and

[Deep MC's]:

Well,

[Seth Fowler]:

that's one of those big

[Deep MC's]:

I

[Seth Fowler]:

fears.

[Deep MC's]:

mean,

[Seth Fowler]:

So I'm just gonna kind of let it

[Deep MC's]:

I

[Seth Fowler]:

ride.

[Deep MC's]:

think that your B-roll is great because I will say you probably do one of the, one of the best on feet B-rolls

[Seth Fowler]:

Oh, thanks,

[Deep MC's]:

out there.

[Seth Fowler]:

man.

[Deep MC's]:

Because

[Seth Fowler]:

I appreciate

[Deep MC's]:

that's

[Seth Fowler]:

it.

[Deep MC's]:

something that you don't really, like some people do it, but it's not like, you know, there's a way you do it. You have the different angles, you have the walk off, you have like whatever, like some people just do the kind of, oh, I'm gonna put my toe down and just kind of, you know, like you string it together. very well. So if that's, if that's used

[Seth Fowler]:

Thanks.

[Deep MC's]:

to cover up your cuts, then hey, I mean, it's it's working,

[Seth Fowler]:

Yeah.

[Deep MC's]:

right? It's your style. It is it is what it is. Yeah, I don't know, man. Maybe I'm just overthinking it. But yeah, I mean, there's there's definitely, it's just very interesting hearing both sides, you know, from watching it to hearing the reality, right? I guess, you know, the there's always two sides to every story, you know, that's, that's the

[Seth Fowler]:

Totally.

[Deep MC's]:

other side of it, right?

[Seth Fowler]:

Totally.

[Deep MC's]:

That being said, though, like, what is what is a day? What is the day in the life for Seth? Like what, you know, you obviously are filming a lot. You're putting out a lot more content. Like start to finish, you're waking up, whatever.

[Seth Fowler]:

So my goal for this year was to work from the morning till five and then be done. Cause I really just wanna have more time to spend with my wife and like, you know, hang out with friends and things like that. But the problem that I ran into is that because I'm doing more content, I'm working later. Like last night I was up till three, just editing a video. And the problem is, the thing that really bothers, well actually, okay, let me start from the beginning. Okay, so a regular day starts, I try to get up at eight cause the dog gets me up at eight. I try to get 7.38, it doesn't have, not recently it hasn't been happening, but. before the trip I was getting up like 730 consistently. And then I try to film a video as early as possible because I have a lot more energy in the morning. I'm definitely more of a morning person than a night person. And also in my neighborhood where I live now, like there's these frigging lawn mowers. And then like at least during the summer, it's like at least twice a week and they'll mow for like six hours. And like my studio is just a bedroom that's in the front of the house. And all you hear is these frigging mowers. And so like I try and get a video done, because you never know when they're gonna show up. So I try to get a video

[Deep MC's]:

Yeah,

[Seth Fowler]:

done

[Deep MC's]:

yeah.

[Seth Fowler]:

before the mowers come, because it's like one of my biggest pet, like I get so angry when I hear this frigging mowers. It's so frustrating. So I try and get the videos done for that. And then I'll spend the rest of the day like editing and then maybe planning out more videos and doing apothecary stuff. So I'll usually work, I would say an ideal day, I'd get up at 7.30, start filming at like 8.39 at the latest and then. probably be done filming like 10 or 12 and then edit until like five and then be done. But the way it's been recently is cause I procrastinate a lot. It's a real problem. I'll get up at like eight, I'll walk the dog, I'll watch YouTube for like two hours, which is a mistake. And then I'll be, I'll like slowly procrastinate till I start filming and then I'll start filming at like 10. And then usually the mowers are already going by then on some days. So it's like, it ruins that. So I'll probably work to like eight or nine, just because I've been like kind of screwing around throughout the entire day. Like I'll go upstairs and watch like an episode of Law and Order with my wife or something stupid, like in the middle of the day.

[Deep MC's]:

Yeah, yeah.

[Seth Fowler]:

Like I really need some more structure, but that's about it. Yeah. And honestly, I'd say 90% of my week I'm at home, just kind of doing stuff or going to the apothecary office. I'm not really like ever doing anything crazy. Like this trip, this last month was the first time I've gone on a trip in like a couple months. It was a big trip to be fair. Like I haven't gone on international trips since last year, but. I don't really do

[Deep MC's]:

Yeah.

[Seth Fowler]:

any like crazy stuff. Like I'm not really, I'm just like a home body apparently. So.

[Deep MC's]:

Hey, I mean, it's working for you. So keep doing what you're doing, right? Yeah,

[Seth Fowler]:

I appreciate

[Deep MC's]:

no,

[Seth Fowler]:

it.

[Deep MC's]:

that's awesome. I mean, it's also, do you find, like you said, I guess you do obviously, cause you're working later, but do you find it difficult having, I mean, like speaking with like Jacques, right? Like it's hard when your studio is in your house, like you

[Seth Fowler]:

Yeah,

[Deep MC's]:

keep, cause

[Seth Fowler]:

oh,

[Deep MC's]:

your

[Seth Fowler]:

it's

[Deep MC's]:

work

[Seth Fowler]:

so,

[Deep MC's]:

is always

[Seth Fowler]:

dude.

[Deep MC's]:

there. It's like, you have an idea

[Seth Fowler]:

It's that

[Deep MC's]:

and like, oh

[Seth Fowler]:

and it's

[Deep MC's]:

shit,

[Seth Fowler]:

also

[Deep MC's]:

I gotta do

[Seth Fowler]:

just,

[Deep MC's]:

this.

[Seth Fowler]:

dude, it's exactly that. It's so, it's, oh, it's that a lot. Like, that's why I can't just like turn off at five and go do something else. Like, I've gotten to a point now where I'm pretty good at not working on the weekends. Like, I'll still post videos on the weekends because that's usually when my viewership is highest, but I'm pretty good at not working on the weekends. But the biggest thing for me, isn't so much, it is a lot of like, oh, it's right there, I should just go do it. Because I really love what I do, so it's fun to do it. And if I'm relaxing, I'm like, I should be doing something. But for me, it's like the fact that it's so easy to just go upstairs or go and do something like play around a Mario party or something stupid. It's like so unnecessary that I shouldn't be doing in the middle of the day, but it's so easy to do that.

[Deep MC's]:

Yeah,

[Seth Fowler]:

Especially

[Deep MC's]:

yeah,

[Seth Fowler]:

since

[Deep MC's]:

yeah.

[Seth Fowler]:

my wife works from home and things like that. So it's like, I have someone to kind of help me progress. Like when she's not home, when she's, you know. out with their family or something, it's a lot easier for me to get work done because I don't have anyone to help me procrastinate. So that's the main problem for me.

[Deep MC's]:

For sure, for sure. Now you said, talking about posting your videos, man, when, I'm asking this because I don't know. And obviously you have something that works for you. So when is the best time to post your videos? I mean, obviously you do weekends, you're doing during the week now. What do you find works for you?

[Seth Fowler]:

I try and do, usually, so I don't know if there's like a perfect way, because it changes a lot, it seems to at least. Like, I'll look at my analytics and see when people are watching the most, and Sunday seems to be the most viewed day for me, and it changes, like sometimes it's Thursday, sometimes it's Sunday. Recently it's been Saturdays and Sundays, so I'll try and post a video either Saturday morning, so that it hits the entire weekend, or like Sunday morning, so it gets the full day on Sunday. But I try and post, I try to post in the morning, a lot of times, like I'll post at night, like I think tonight. I may or may not put a, I'm trying to decide if I want to put out

[Deep MC's]:

Crescent,

[Seth Fowler]:

a video tonight or

[Deep MC's]:

man.

[Seth Fowler]:

do it tomorrow. Yeah, exactly. Like I've got a Yeezy review, but I feel like it's, it's of the new, uh, the new, uh, carbon belugas. And I'm like, should I put it out now? Because, because Yeezy's are still like, people are still thinking about them, but I put out a video

[Deep MC's]:

Yeah.

[Seth Fowler]:

already today. Is it going to be like, is it going to hurt the sitter cell from earlier? I'll probably wait until tomorrow to put it out. So I don't. But like I never really have like an exact formula. The problem that I've run into is that like a lot of times I won't finish a video until like four or five. And so it's a kind of video where like I need to post it that day so it'll just kind of go out whenever. But ideally I'd like to post them all in the morning before people go to work so that they have time to get into people's feeds. And then when they come home they can watch them or watch them in the morning. But a lot of times like if you see a video come out at like five or six, it's just because I was like working on it late.

[Deep MC's]:

Not

[Seth Fowler]:

But

[Deep MC's]:

another

[Seth Fowler]:

I try and

[Deep MC's]:

secret

[Seth Fowler]:

post in the

[Deep MC's]:

hat.

[Seth Fowler]:

morning. And then like day wise, weekends for me are the best. Mondays are decent. Throughout the week, I just, you never really know, but weekends tend to have the best viewership for me, in particular.

[Deep MC's]:

That makes sense, man. And let's end it on something interesting, man, because you talked about, you got a video about the Belugas, man, this whole thing with the Yeezys and Adidas and coming out and confirmed and everything else. Like, how do you feel about that? Are you excited or you're not excited? You don't care? Obviously you already did a video of buying them. I mean, you have

[Seth Fowler]:

right.

[Deep MC's]:

a lot going on there.

[Seth Fowler]:

I'll be honest with this stuff. I'm just trying to kind of cap like I hate to say what I'm trying to capitalize on the hype of it right. So

[Deep MC's]:

Nothing

[Seth Fowler]:

like

[Deep MC's]:

wrong

[Seth Fowler]:

I

[Deep MC's]:

with

[Seth Fowler]:

didn't

[Deep MC's]:

that.

[Seth Fowler]:

really I don't really like I haven't worn 350s in a while just because like I'm kind of I don't know I'm on to the next thing.

[Deep MC's]:

Yeah, yeah.

[Seth Fowler]:

But I did so I bought a couple 350s for the video and I'm gonna do reviews on them just trying to get my money's worth out of the out of those shoes. because everyone knows everything there is to know about 350s, but for whatever reason, people still check out reviews on them.

[Deep MC's]:

for sure.

[Seth Fowler]:

That's one, I would say that 99% of my videos, not 99, 80% of my videos I put out because I really like the content and I really like what I'm doing. 20% is to kind of like try and hit, this is kind of what people are talking about right now and Yeezys in particular are that way. I've done so many videos on 350s and the only thing that really changes is the color. but they still like will hit like 100,000 views every time, which is insane to me. So like, it's kind of like leaving views on the table if I don't do a video on that. And like, I still take pride in the video. I still try and talk about something different, but it's another easy video. So

[Deep MC's]:

for sure,

[Seth Fowler]:

in terms of

[Deep MC's]:

for

[Seth Fowler]:

like,

[Deep MC's]:

sure.

[Seth Fowler]:

I guess my thoughts on that whole thing, it's interesting the way that Adidas decided to go about releasing those shoes. I think that they probably needed to because they were really in the hole. But yeah, it's interesting. I'm interested to see like, are they gonna drop any more after the fact? Is this everything? Who knows? And it's interesting to also see how easy it was to get pairs. I just kind of entered because I thought I would see how it was. I entered for the blue slides and the foam runners, the

[Deep MC's]:

Yeah.

[Seth Fowler]:

MX foam runners, just because I was like, eh, not a

[Deep MC's]:

might

[Seth Fowler]:

bad

[Deep MC's]:

as

[Seth Fowler]:

shoe

[Deep MC's]:

well.

[Seth Fowler]:

to have.

[Deep MC's]:

Yeah, let's see what happens.

[Seth Fowler]:

And

[Deep MC's]:

That's

[Seth Fowler]:

I got them

[Deep MC's]:

awesome.

[Seth Fowler]:

both, it was easy. It was like that. And everyone that I've talked to, it's like, yeah, everything they enter for, they got, except for the pirate blacks. And I was like, wow, I guess, I wasn't sure what the hype was gonna be like because obviously the stuff that Kanye said, I think really turned a lot of people off, which is completely fair.

[Deep MC's]:

Yeah, for sure.

[Seth Fowler]:

I can understand, yeah. And so like, I understand people not wanting to rep that anymore. And I also understand even for resellers, like the reseller just isn't there anymore. So I get that the hype isn't there as much, but I was interested to see whether people were gonna keep the same energy and I'd be like, nah, I'm done with Yeezys. Or if they were gonna still buy them all up. And it seems like

[Deep MC's]:

Yeah.

[Seth Fowler]:

it was kind of somewhere in the middle. Like they were still, they're still selling out, but like then it's still the fact that you can go on and get some of these Yeezys still to this day, like two or a day and a half later. It's kind of wild to me that there's still like 350s that you can buy. So it's, it's interesting. It's a weird, it's a weird situation.

[Deep MC's]:

It's a weird world, man.

[Seth Fowler]:

It really

[Deep MC's]:

One word

[Seth Fowler]:

is.

[Deep MC's]:

can ruin it all, you know? Just how it

[Seth Fowler]:

Exactly.

[Deep MC's]:

goes.

[Seth Fowler]:

Exactly.

[Deep MC's]:

Yeah, no, man. But before we get out of here, I wanna give you back some time with your wife, you know?

[Seth Fowler]:

Appreciate

[Deep MC's]:

But I wanna

[Seth Fowler]:

it.

[Deep MC's]:

give you an opportunity to kind of just shout everything out. Where can they find you? Obviously, I'm gonna tag everything. I'm new to YouTube,

[Seth Fowler]:

We appreciate it.

[Deep MC's]:

but there will be links to everything in the YouTube, whatever you call it. I'm not a professional, obviously. but go ahead and shout yourself out man, please.

[Seth Fowler]:

So you can find me on YouTube with my name, Seth Fowler, S-E-T-H-F-O-W-L-E-R. You can find me on Instagram, at real Seth Fowler, Twitter, at real Seth Fowler. And then recently I've been working a lot on a YouTube channel for our sock company, like kind of a vlogging channel. It's just the name of the sock brand, APTHCRY Apothecary. So those are the kind of the main places you can find me. And that's pretty much it. But seriously, thank you so much for having me, man. This has been so much, like, this has probably been the most fun I've had in a podcast. Like you've asked really good questions. Stuff that I've never really talked about or thought about, so it's been a blast. Usually people are like, oh, what's your favorite sneaker? And I'm like, okay, well, you can watch the videos, find that out, but you have some good stuff, man. I appreciate

[Deep MC's]:

Well,

[Seth Fowler]:

it.

[Deep MC's]:

I appreciate you, man. You've made my day. Like I said, I've been

[Seth Fowler]:

Well,

[Deep MC's]:

a fan

[Seth Fowler]:

thanks,

[Deep MC's]:

since the

[Seth Fowler]:

man.

[Deep MC's]:

beginning. I will

[Seth Fowler]:

You too.

[Deep MC's]:

continue to be a fan. And man, I can't thank you enough for just making the time, brother.

[Seth Fowler]:

Same, man. I appreciate

[Deep MC's]:

All right,

[Seth Fowler]:

it.

[Deep MC's]:

man. Let's get out of here.