Yoga Biz Champ with Michael Jay
Join Michael Jay, the Yoga Biz Champ studio consultant (@yogabizchamp), on the "Yoga Biz Champ" podcast, your essential guide to thriving in the yoga business world. With a rich background as a yoga teacher, former studio owner, and marketing expert, I bring you the insider's perspective on making your yoga studio a resounding success.
What You'll Gain:
- Insightful Conversations: Listen in as I chat with dynamic yoga studio owners and top industry experts, sharing their journeys, strategies, and secrets to success.
- Practical Advice: Each episode is packed with actionable tips and practical steps tailored to help both budding and seasoned studio owners flourish
- Real-World Success Stories: Be inspired by real-life examples of yoga studios that have transformed challenges into triumphs.
My Approach:
As your host, I blend direct, fair, and humor-infused coaching to demystify the complexities of running a yoga business. My style is about being in the trenches with you, offering guidance that's relatable and effective.
Why Listen?
- Experience & Expertise: Leverage my 14+ years of experience in running and selling a profitable yoga studio and my proven track record as a yoga business consultant.
- Diverse Topics: From branding and marketing to pricing and sustainable growth, we cover the A-Z of yoga business management.
- Join a community of like-minded individuals passionate about turning their yoga dreams into profitable realities.
By tuning into the Yoga Biz Champ podcast, you'll gain the knowledge, inspiration, and confidence to navigate the yoga business landscape successfully. Whether you're starting out or scaling up, these conversations will be your roadmap to becoming the next Yoga Biz Champ in your community https://yogabizchamp.link/podlink
Yoga Biz Champ with Michael Jay
Marketing Month: Smarter Yoga Studio Marketing with Jennifer Kolbuc
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Marketing Month continues on the Yoga Biz Champ podcast, and this week I’m joined by Jennifer Kolbuc from Mountaintop Consulting and MarketingClub.ca.
Jennifer helps business owners create smarter, more strategic marketing without making it feel overwhelming. In this episode, we talk about what Yoga Studio owners need to be thinking about right now when it comes to social media, email marketing, lead generation, websites, paid ads, and showing up in a way that feels real.
We also get into why niching down matters, why your email list is still one of your strongest marketing tools, and how Yoga Studio owners can stop trying to speak to everyone and start creating content that reaches the right people.
This is a great episode for any Yoga Studio owner who knows they need more new students in the door, but wants their marketing to feel clearer, more human, and more connected to their community.
In this episode, we cover:
• Why Yoga Studio owners need to understand their audience before outsourcing their marketing
• How niching down can actually help you grow faster
• Why authentic, less polished social media is working right now
• How to use stories and behind-the-scenes content to show your studio personality
• Why email marketing still matters, especially for time-sensitive offers
• How to use lead magnets and email opt-ins to build your list
Why high-performing organic content can become strong paid ads
• How AI is changing website visibility and online marketing
What Jennifer’s Marketing Club offers business owners looking for support and accountability
“Your marketing gets easier when you stop trying to speak to everyone and start speaking to the right people.”
Resources:
Website: https://mountaintopconsulting.ca/
Marketing Club: https://www.marketingclub.ca/
Instagram: https://www.instagram.com/socialwithjen/
LinkedIn: https://www.linkedin.com/in/jenniferkolbuc/
Sign up for the marketing club 10 day free trial https://www.marketingclub.ca/freetrial
Free Yoga Studio resources:
yogabizchamp.com
Book a free strategy call:
yogabizchamp.com/book
Get 50% off your first three months of Offering Tree, OR 15% off an entire year with my Exclusive Discount Link Offeringtree.com/yogabizchamppodcast
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FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink