In this episode of the "Best Coach Ever" podcast, we dive into the mistakes health and fitness coaches often make online that hinder their growth. First off: the critical error of not niching down. Trying to appeal to everyone? That just turns your message into a muddled mess. Get specific with your offerings, language, and content.
Next, we debunk the myth that lower-priced services attract more clients. For coaches with smaller audiences, high-ticket coaching is the real game-changer, not those low-ticket deals that require a ton of sales to make a decent income. Position yourself as the go-to expert who delivers top-notch, high-value results.
The secret sauce? Be crystal clear, super specific, and fiercely confident in your niche and pricing. This is how you rise above the noise, attract perfect clients, and build a killer, sustainable online coaching business.
Get ready to shake up your strategy, ditch those rookie mistakes, and step into your power. This episode is all about diagnosing and fixing common pitfalls, leading you to a sharper, more effective business game and better results in your coaching career.
In this episode, I cover:
2:31 - 7:15: The Pitfall of Broad Appeal
Get ready for a wild ride through the land of generic messaging where clients are left guessing. Examples that'll make you question why you bother with one-size-fits-all wellness blogs.
7:16 - 12:45: Niching Down- The Key to Success
Dive into the world of being as useful as a chocolate teapot. Discover the thrilling benefits of narrowing your niche until you're the last one standing.
12:46 - 18:00: Misconceptions About Pricing
Say goodbye to the myth that lower prices attract more clients. Brace yourself for the radical idea that charging more might actually pad your bank account.
18:01 - 23:30: High-Ticket Coaching Strategy
Secrets revealed on how to make yourself irresistible to clients. Learn why quality clients beat quantity every time.
23:31 - 28:50: Confidence in Niche and Pricing
Stop second-guessing yourself and shout your niche and prices from the rooftops. Confidence is the magical ingredient for turning "meh" into "must-have."
28:51 - 32:00: Real-World Examples
Tales of coaches who went from rags to riches by getting specific. Success stories that'll make you wonder why you ever doubted niche marketing.
32:01 - 36:00: Diagnostic Tips for Coaches
Tough love and tough questions to assess your marketing strategy. Get ready for serious self-reflection.
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214