In Episode 161 of the Best Coach Ever podcast, we’re flipping the script on the old “I need more followers” excuse and talking about how to actually make more money with the audience you already have. Yep, you read that right—this episode is for the coaches who are sitting on untapped potential and leaving money on the table because they haven’t built a strategic product suite.

We break down exactly how to stop depending solely on new leads and start monetizing your current community in smarter, more sustainable ways. From expanding your offer suite the right way (no random offers allowed) to understanding your buyer’s journey and pricing each offer strategically, this is your no-fluff guide to turning followers into repeat buyers. Plus, we cover the mistakes most coaches make when trying to create low-ticket offers—and why it’s not always the golden ticket people think it is.

So if you’ve ever felt stuck at a revenue plateau or like your current audience just isn’t “ready,” it’s time to rethink your strategy. This episode is your masterclass in maximizing the clients you’ve already attracted—and doing it without burning out or launching from a place of panic. Oh, and there’s a freebie waiting at the end just for listeners who are ready to turn their product suite into a money-making machine.

In this episode, we cover:

1) Why Selling to Your Current Audience Still Works [0:00 - 4:23]

-You don’t always need new followers to make more money.

-Personal story: Making bank during a stagnant growth period.

2) The Power of a Strategic Product Suite [4:24 - 8:39]

-Why one offer won’t cut it in your business forever.

-How selling multiple offers helps you retain and re-sell to clients.

3) When to Expand (and When Not To) [8:40 - 12:37]

-Why you shouldn’t rush into low-ticket offers too soon.

-The danger of trying to “fix” sales problems with more offers.

4) The Mistake That’s Tanking Your Sales [12:38 - 15:49]

-Creating random offers with no strategy or demand.

-Why “just because it sounds fun” isn’t a valid business reason.

5) Building a Buyer Journey That Actually Converts [15:50 - 20:18]

-Mapping out beginner, intermediate, and advanced client needs.

-Matching your offers to where your audience is in their journey.

6) How to Price Without Undercutting Yourself [20:19 - 24:13]

-Pricing tips that avoid cannibalizing your high-ticket programs.

-How to keep your offers distinct and still build progression.

7) Making the Suite Flow Like a Funnel [24:14 - 29:39]

-Designing offers that naturally upsell from one to the next.

-Real client examples that prove this system works.

8) Final Thoughts + Free Offer Audit [29:40 - End]

-How to identify if your suite is doing its job—or just taking up space.

-DM “AUDIT” on Instagram to get the free Offer Audit Worksheet.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com