{"version":"1.1.0","chapters":[{"startTime":0.0,"title":"Welcome to Medical Device Marketing Podcast "},{"startTime":14.0,"title":"Justin's background: corporate to startup journey in MedTech"},{"startTime":84.0,"title":"What has changed in MedTech sales and marketing post-Covid"},{"startTime":180.0,"title":"How can we adapt our marketing strategy to deal with this change"},{"startTime":250.0,"title":"Hyper-personalisation: what it really means"},{"startTime":349.0,"title":"The false promise of automated AI messaging"},{"startTime":540.0,"title":"Are there any AI models that can do hyper-personalisation now? "},{"startTime":670.0,"title":"Impactful prompts for AI models "},{"startTime":860.0,"title":"Importance of segmentation and targeting"},{"startTime":990.0,"title":"How do we complete deep research to gain face to face meetings"},{"startTime":1079.0,"title":"Using Hepisode data for localised market access"},{"startTime":1231.0,"title":"MedTech sales team evolution: creating a commercial pit team"},{"startTime":1568.0,"title":"The importance of understanding each stakeholders buyers journey"},{"startTime":1799.0,"title":"When should companies start stakeholder mapping"},{"startTime":2134.0,"title":"Final takeaways about how marketing, market access and sales are changing"}]}