Sustainable Packaging
Industry Experts discuss all the new materials and ways that packaging can be more sustainable and how we can do our parts to help recycle and reuse. Sustainable Packaging is and will continue to affect us all in our daily lives. We have lots of fun and get down to the real data of what's working to help our planet!
Sustainable Packaging
Mr. Paul Foulkes / How is Bio Based material going to change the world of packaging?
https://circuthon.com/team
https://www.linkedin.com/in/paulfoulkesarellano/
Mr. Paul Foulkes is an amazing person and a true leader in the world of sustainable packaging! I'm honored to get to call him my friend. This episode is full of insights into the future of sustainable packaging. We discuss how bio plastics can be recycled and how this is a game changer.
What is the future of bio based packaging?
Did you know bio based packaging could be recycled?
What if packaging was reused as a rule?
https://podcasts.apple.com/us/podcast/packaging-today-show/id1656906367
Join Us Live Daily on LinkedIn Or YouTube or listen at your leisure on Apple or Spotify
Packaging Today Podcast
https://open.spotify.com/show/6dksVwqEFVDWdggd27fyFF?si=e924995740f94e19
https://www.linkedin.com/in/cory-connors/
I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap.
This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.
Welcome to Sustainable Packaging with Cory Connors. Today's guest is my friend, Mr. Paul foulkes. He is a returning guest. He is the founder and circularity educator from Circuthon . How are you Paul?
Paul Foulkes:Hi, Corey. I am great. It's been, a great week. I think a lot of stuff is happening in the world and it's good. Yes. Scary stuff coming out from the I P C report, but, I think, people are doing great things and I think people are beginning to get ready to sort of tackle some challenge. I feel there's been some big announcements this past week that have kind of made me hopeful.
Cory Connors:Good. that's a good thing cuz you've got really got your finger on the pulse there. And that's why I wanted to have you on, again, I know you're in the middle of writing a book and you've got all these, commitments and all these things, but, really want to learn from you. can we talk about these changes? Can we talk about what's going on with policy in the uk? can you speak a little bit to what's happened since Sure. Since you've been on Thank
Paul Foulkes:you. Yeah. I mean, today is a big day in my world. Yeah. And I didn't know it was a big day till a couple of hours ago. Cause I've been in a workshop this afternoon with clients. I spent the morning doing calls, getting things ready, and I come back, home, back to my home office around five o'clock. And today is the day that the European Union. Finally published, it's greenwashing, guidelines that were leaked a couple of months ago, but no one really knew the full detail. and I got back turned on LinkedIn and I'm being tagged left, said to bank, asking you like, and I'm like, I haven't read anything, guys. I'm gonna read it. Gimme some time, right? Yeah, Once I done my podcast, then I'll get down. There's 80 pages I think of guidelines, but basically this is what this is saying to any business operating in Europe, and this means every business, I mean, all businesses operate, global businesses operate in Europe if they are not backing up their green claims. They will be punished with big fines. and the initial commentary coming out of different NGOs is terms like carbon neutral, carbon negative, net zero. You have to back them up with figures. Brilliant. You can't just make these blanket claims if you don't have the facts. and people would chime to on this, and this will force businesses across the globe. To really push harder. and you cannot say we will be. This is the thing that I haven't read it yet, so I'm just like giving it You live? Yes. Why? I say you cannot say we will be carbon neutral by 2030. Because you can't prove that it's not 2030. You could go backwards. And what we've seen for decades is businesses and in our area of packaging, we see this the whole time saying, we're gonna do this, we're gonna do that, and then they fail. And no one remembers that they said it, but it will be, illegal as like to say, we will be this by 2030, or we will be net zero by 2050. You can't say it. How do you prove. you can't, so this is big news. And Europe, the whole kind of sustainable packaging, sustainability still community is kind of buzzing going, what does this mean? Who's gonna get caught out? And will the biggest kind of what I call scammers. If you're telling lies you are a scammer, will the biggest scammers be dragged in front of the courts and find millions of. Because that's happened in the States. Yes. And now it could happen here in Europe. So exciting. And I'm looking forward to reading 80 pages, but, maybe over the next few days you're
Cory Connors:a glutton for punishment. I love it. Yeah, for sure. So, but your thirst for knowledge in this area is so, Admirable and I'm constantly, appreciating the inform information that you're putting out. And I'm, if you're listening to this podcast and you're not following Paul on social media, please do. He is one of the. Best, resources for knowledge in the world of sustainability. Not just packaging too. we wanna talk about, fashion and textiles, and you're a shoe expert. I just love all these things that you talk about. Yeah, because they're so
Paul Foulkes:exciting. The great stuff is happening. And let's go to the states now. Let's talk about what All Birds did yesterday. So, we've been following anyone who follows footwear. It's been following Allbirds for a long time. they've been helping the whole footwear community worldwide to understand carbon. I've been in, in meetings where, a hundred companies are sitting there going, wow. Allbirds explained to us what this is. Yeah. and yesterday they played. And what we would say, I don't think this translates, we say they played a real blinder, which means they just came out the biggest announcement saying, we've got this carbon negative shoe, carbon neutral or carbon negative, can't quite remember, but we've got this shoe and here's how we calculate it. Here's how we do it. Off we go. We want all of you to do this with us. Now that's leadership. That is carbon leadership. And when you, when I know it's true, it's when lots of people much brighter than me going, this is true. And I go, okay, you are, you've got a PhD in that stuff. You probably know this. and I went out to my circular footwear community saying, guys, can we do better? Let's take them on, let's, let's use. Circularity, let's use our zero waste approach and can we beat even all birds? And that's a bit of a, me making a bit of a challenge to all of my contacts in the footwear world to say, come on, these guys have done it. You go on better. But there are some great young people out there, really bright young. I've not, I love this word that somebody ecopreneur, they oh, are so driven around saving the planet, about really making life better for all of us oldies, and they're off and they're making these great strides forward. and that for me is what I'm beginning to see every day. Now, somebody who's been working. Projects, maybe two or three years has gone, Hey, we've done this right? two weeks time talking to a. Who you must get on the show. Okay. who is, he does a podcast. They're like what I would call comedy, eco people. They are so funny. They are. I love that they would need to go on late at night cuz they're pretty sweary. But that's fine. they're doing genuine carbon capture. They're literally, Capturing carbon. They've got all this technology to capture. So they, they don't do offsetting, they don't do even insetting. They do genuine carbon capture. and I Amazing was like, yeah, I need to know more. I saw him at seeking at a conference, then realized that I knew his podcast didn't put two and two together. and yeah, I'll have a conversation a couple of weeks time to speak to him. What exactly do you know
Cory Connors:what's his name? do you remember?
Paul Foulkes:I will totally, I will say Mark Stevenson. Okay. the company is called Cure eight c u r, then the number eight. So people check him out. and the name of his podcast, I cannot remember. I'll look at it. Think it's something to do with Yeah. Argan or something. but yeah, such. Such a real, I felt, someone who talks like me, who's as passionate and sweary as I am talking about the environment and yeah. I'm gonna find out a lot more. But yeah, meeting people doing great things. I think business has got to really get into a new gear. Yeah. If business feels they've been in top gear. Yeah, well don't get out of the car and get yourself. They've been going backwards. A bike, a pedal at hyper speed. Cuz I think we ain't seen nothing yet. I think we're really moving into a place where big business is gonna have to really pull out the stops because, I agree. I'll tell you the two final things that I'm just really excited about. Yeah. One, the glass industry, the global glass. Have all got together. Not just packaging glass, but all of it. Yeah. Window glass, medical glass, mobile phone, screen glass. And they're going to decarbonize by 2030. Now, maybe they can't even say that anymore. Maybe they can't say we're gonna decarbonize by 2030, but they are until 2030 they're launching, right? Yeah, they're launching the global kind of Glass Institute. The 6th of June, which will be all about decarbonizing supply chain. So this again, big announcement. So you've got everybody from like OI in the US through to, some of the big sort of British companies like Ener, thera, all these glass companies coming together with PK Kington who make window glass and probably San Gavan, all these other glass companies. But together they can do it. They can't do it on their own. They all need to be together. So I thought this was great. It's exciting. And then I found out the aluminum industry, Steven, the same thing. The aluminum industry are gonna have got together. It's amazing, and they're gonna decarbonize by 20. So it's like, wow, okay. this is great because these are big alliances, lots of big companies. getting together with aluminum. It's not just packaging, it's people like Boeing and Airbus and auto companies as well. All working. So yet that's 10, 15 minutes of good news, so
Cory Connors:I appreciate that. And my company, Orora , is a, is the largest wine bottle manufacturer in, in Australia, and we make, aluminum cans and we're one of the largest in Australia. And that's wonderful. I know. It's impressive when I hear the statistics from our company, how sustainable they are, how sustainable they have been in Australia, and how that's translating to North America and the rest of the world for our production facilities. it's exciting time, but I love what you said about people can't make announcements anymore until it's. And, when I launched this podcast, I announced it on LinkedIn. Tens of thousands of, comments and likes and nice jobs and attaboys. I hadn't done anything yet, and I think that's what's been, interesting to watch when big businesses have been announcing we're gonna do this by 2050. Great job, and I love the idea, but prove it. And I think that I like this. I hope this goes ar around the world, these laws because. I think people are kind of fed up with it. I think, what did they say? 90% of people that made, claims for 2030, have already said that they're not gonna make those numbers. So how do we hold their feet to the fire and say, listen, get to work. It's time. Now is the time. Go.
Paul Foulkes:Yeah. Yeah. and you are right. A lot of the, this is what the European Union said, a lot of these claims are. 45% of all claims on food packaging are demonstrably false. Wow. So, what do they do? I mean, up to now they've got away with it. They've said, we are sustainable. This, we are eco-friendly, that they can't say it anymore. It's ended. and I know cuz I did a seminar last year with, Somebody from our competitions and market authority who does the greenwashing here in London. And she said she has like, there's almost like a zoom across the world. And they all the people who do greenwashing law get together and they talk, and I'm pretty sure she was in contact with Australia, us, Europe, Asia, Latin America. They were all in it together. They were all exchanging ideas, talking about how they make this. This is the thing what happened in lockdown. We all learned how to use Zoom. Yeah. And then everyone talked to each other. I mean, you talked about, glass bottles. I have a client who designs wine branding. They use a lot of glass bottles and they have offices in Sydney, in London, and in Emeryville in California. So I shout out to denomination by the way. but you know, we spend a lot of time talking about carbon. In, in glass and we need to get rid of that carbon. And, when we learn about these things, we get excited. Yes. And we want to get rid of, Anything that's kind of toxic. We want to get rid of carbon and we want to kind of start use to, this is my, I guess one of my big ideas, why don't we use packaging to improve the planet? Like Yeah. Surely, right? We're such a huge industry. Why don't we make the planet a better place as a packaging industry? And I see that happening. I'm reading websites, doing
Cory Connors:research. Nearly a trillion dollar industry. Of course. Why? Yeah. Why shouldn't we have a positive impact instead of a negative impact? You're exactly right.
Paul Foulkes:Yeah. Yeah. And I think, packaging is definitely going to bounce back in terms of Q dos in terms of where we are, because actually the biggest problem is food waste. We've always known that food waste was a massive issue. and people are starting to tackle that now in a better way. Retailers are responsible for far more re emissions than packaging companies because they're wasting food. They're not buying a carrot because it's a bit ugly. There's a great looking cucumber, but the supermarket says it's too big. Like, give me the big cucumber for goodness. Like I'll have it, We love cucu. Don't stop putting food on the shelf when there's no food cuz it's too big. I mean, how crazy is that? I
Cory Connors:mean, it really is ridiculous. I agree. 40, what do they say? 40%? 40% of food? Yeah. Doesn't even get it to the market because it's not acceptable or it's spoils or, yeah,
Paul Foulkes:that's, you go to Italy where the food tastes great and their fruit and veg are all different kinds of sizes in the market and they taste fantastic. these are some of the real iss. I mean, again, people have always said, let's tackle the real issues. Like, like food waste let's, packaging will sort itself out. I became convinced of that probably two or three years ago that packaging had this momentum. We have lots of PhDs in packaging, lots of really bright people. We will sort ourselves out, let us packaging people go out and look at. Things that we can help with and teach the way. So that's about, when I talk about circularity education, I'm using 35 years of packaging experience to teach other industries, right? And they're shocked. They're like, wow, you guys, in packaging, you measure so much, stuff. And you have like r and d. Can you imagine how much money the industry has spent on r and d in the past 30 years? The packaging industry? I mean, billions and billions. Yeah. Just to get where we are. And we can turn things around. I mean, I did some research last week looking at how quickly things have been turned around, certain problems have been identified. Too much water in supply chain. Why have we got everything? why are we shipping around water, but also shampoo when we could have shampoo? Three years. Brands are removing the water from shampoo, from household cleaners. We have concentrates, We are fast. We are, I actually think people moan about, but I actually think in packaging we're pretty fast.
Cory Connors:I agree. And my friends at Dip already. They have a solid shampoo and solid conditioner line. That's amazing. It's, And then you look at, I got a box from them I that I bought myself. They didn't send it to me for free. They don't do that. and I bought shampoo bars and conditioner bars and there was enough in there to replace several cases worth of shampoo and conditioner bottles. And I thought to. Imagine this on a grand scale, how much we can save, from shipping, from water reduction, from all of these things. It's awesome thought.
Paul Foulkes:It is awesome. and it fits under the cupboard. It doesn't spill out. This is the great thing. yes. it, I do think we are beginning to tackle some of these issues and yes, emissions are going up. Then we have to go out with our packaging and saying, look what we did in our industry. Look what we've achieved in five years. The past five years have been phenomen. Since the spotlight was put on ocean plastics. Yes. The whole packaging industry has responded. Not just the plastics industry, the whole packaging industry. Agreed. and I think, we're doing great things and we have to go out to other, and certainly that's when I go into fashion businesses and talk about toxics and polymers and false recycling. we have great knowledge in packaging and that translates immediately. In, into fashion and footwear. Yes. And I'm sure into many other industries that I still haven't needed to tackle yet. Yeah.
Cory Connors:Well I've got a, I've got a list of questions here. Not that I think I really would need it with us, cuz we can talk till the cows come home. But I think that, I would love to have your impact, your insights on a couple of these things. What do you think, will have the biggest impact on the future of sustainable? what decision, what change being made do you think will have the biggest
Paul Foulkes:effect? Yeah, I think it is, the circular economy action plan from the European Union because they're asking for two things really. they're asking for packaging free. How do you get your goods from the field into the consumer's? Without using packaging now. It doesn't really mean packaging free. It means that get it there somehow single use,
Cory Connors:packaging
Paul Foulkes:free have tap. Yeah. So there's no single use. It must be some transported some way. and what I love is, Al Grandma have got these amazing machines. They were kind of basic and now they're really. Where you take your own container in Indonesia, you press a button or you get your mobile and you scan a barcode and suddenly your Nestle breakfast cereal. Is in your own container. It's wonderful when you take it home and when you get home, your phone went, Hey, you just bought 300 grams of cereal. Here's the nutritional value. if you have it with oat milk, it's this. If it's with house milk, it's that, this kind of clever stuff that will get people using these machines, the tech behind them. Yeah. but I think. They want packaging free and they want refill and reuse. Yes. So I'm tracking. You will have seen a lot of my posts around reuse and refill. But, Walmart are getting into refill. Yeah. Target are getting into refill. things are happening so. We are beginning to see what people said. This is impossible. Yeah, this is crazy. The legislation comes in and suddenly people are going, oh, we've done it. We've sorted it. You're like, you said it was impossible. Yeah. But then this little thing called legislation came along and we just kind of did it. Cause we didn't wanna pay tax. we know that the world revolves around tax creates packaging in. So I think for me, this legislation, it's not happening till 2030. I'm seeing businesses scrambling around now going, I'm not waiting till they've been caught before. They've been caught with punitive taxes. They're like, I want it solved by the end of 2023. Let's just go for it. people piloting, people learning. And that for me is, I think everybody is, there's a fantastic film with John, please, Rowan Atkinson, when they're in this kind of race. And everyone does bad things to each other and all trying to get to the end all. That's kind of like the packaging industry. Everybody's in a race and everyone wants to be there. First. but they don't wanna get caught out. So people are working a lot harder asking bigger questions and using some, I mean, again, I don't understand how blockchain or AI or chat g p s works. I don't need to, I just know that there are people that do and can use them. And they can make this whole system easier for us. And, just bear all these things in mind. So that, that for me will be, what will change things.
Cory Connors:It seems like the carrots have failed. It's time to break out the stick. and yeah. the actual, Cause and effect if you don't do this, we will charge you this much money and here's the deal. Go and yeah. Companies are taking real steps forward, especially like you said, packaging companies. We wanna be more sustainable than anybody. And I know my company's invested millions of dollars into it because we are already far ahead, but we want to be even further. We want to be the best in the, yeah, in the.
Paul Foulkes:Have you ever met a packaging designer who didn't want to make the world a better place? No, they don't. It's like, Hey, I wanna study packaging, design and really trash the world. That person does not exist. I've spent, yeah, I mean, 40 years early with packaging designers and many really good friends are designers of packaging, not just manufacturers of packaging. and they're all. Incredibly committed people that are like desperate to make the world a better place. and very vocal about it. Yeah. I've
Cory Connors:had almost, o over 200 guests now on the podcast, and I don't think I've had a single one that's like, I kind of like my job. they're all passionate. Like, this is what we gotta do. here's the way we solve the world's problems. Yeah. And it's all about this, and we can do it together. Yeah.
Paul Foulkes:Awesome. And, they're doing it. I mean, it is awesome, I have to say. And I just love working alongside creative people As well. because they see things in a different way. And you're talking and they go, this is amazing. And you're like, are you sketching the solution?
Cory Connors:no. I'm missing, they're calculating. So how do we teach consumers about this? How do we tell them what's good for them and what isn't? I was interviewed by, outside Magazine the other day and they asked me just that h how do we teach people what to. Love to
Paul Foulkes:know your thoughts. I, yeah, I think you start at school what? yeah. what I've been seeing over the past, couple of months is a lot of school initiatives and people who are not school educators, writing books for children about the environment and about, sort of, packaging. Litter Oceans, mountains cycling. Yep. Yep. So the kids are learning from a very early age. and there are young people. Who are writing books, I mean, greater Tombergs written, she's edited a book, which to be honest, sits on my shelf and it will get read when I finish writing my own book. But, it sits there. But, a lot of young people, particularly, I mean, I'm really into. Bird watching and butterflies. That's like my life outside. And then work is absolutely around butterflies. My shelf above me, the left hand side is just butterfly books, and then you have donor economics and regenerative cultures, but it's mainly butterflies. The bit that sits above me is butterflies. But yeah, young ornithologists and young lap doctors that, that love nature are writing books in their teams. And those obviously, are written for their peers, for people that age. So I think there's a lot happening there. there are things like Better Schools initiative and all this kind of stuff going on. and it's coming through. Yeah, it's coming through. Whereby, I'm sure if it doesn't exist and I'm making it up, I'm sure it could exist. There was a survey to say that millennials want to have purpose in their jobs. Yeah. They don't want to go into work nine to five just to take the paycheck. They want to have a purpose and millennials are leaving jobs where companies are not offering a purpose or not offering something kind of environmental societal as part of that.
Cory Connors:Change. they wanna see that they're, what they're doing every day has an impact on the world in a positive way. Exactly. Yeah. I, you absolutely. You and I talked the other day, I think it was via email or LinkedIn or something, and you were talking about bioplastics and this revolutionary idea that honestly, Put me back in my seat and I had to sit there and I had to think about this concept. Can you tell the audience what this is and how it's gonna change the whole world of packaging?
Paul Foulkes:Yeah. And this is all down to a great guy, who approached me last, September I was at, the Global Fiber Congress. Not our fiber. But, fiber for textiles. So I say our fiber, I mean, but I think about packaging fiber. But I was the Global Fiber Congress in Austria and this guy came up to me and he recognized me from Link. He said, Hey, you are Paul. I'm, Michel. And he said to me something that was so profound. He said, biologists have 10 years to save the planet because the chemists have been killing. And I just, I'm having goosebumps again. I just froze. Yeah. And I was like, oh my God. That's so profound because yes, a lot of what we know is dangerous. Not just, not just like pfas, but pesticides, all these things that give us cancer. Teflon is obviously a pfa, but you know, all these things around us, this is bad and it is killing us. And I'd just been reading a book, called Go Toxic Free. Yeah. By, a b BBC journalist, Anna. And I was like, you're absolutely right. But what can the biologist do? how are they gonna change things? So we chatted over lunch and he said, there are biological solutions to everything. And we had them in the 1920s and we've just lost a century. Of innovation. And again, I'm getting goosebumps again. I'm just like, why did no one tell me this 30 years ago? Why have, why is, why have I not heard about this before? Because we've lost a
Cory Connors:century. It's like the electric car, right? From the 1890s. Yeah. We had all figured out.
Paul Foulkes:Yeah. That was charging. Yeah. and I said, oh my goodness, that's amazing. So said, I love biobased stuff. I mean in foot. my good friend, Andy PT from the Footwear, association in the us we're going bio-based. I mean, he's a great advocate for the environment and we're looking at going bio-based and that's where all birds are going and lots of people, but you know, is biology the solution. So I started to look into. biological solutions and then realized that all the things that, all the people I was mentoring in different parts of business, particularly my great friends, I'm, I'm an, I'm a kind of angel investor in something called Bio Fluff, which is a plant-based replacement for animal fur, but it's made out of weeds, it's made out of plants. It's called bio. and then I thought about restock, Ben and Lucas from Restock. Yeah. We're turning old barley waste and wheat waste into packaging materials and textiles and performance materials. And I thought, yeah, this is all biomass. this is biology. And then what really, really caught. were a couple of guys, and I'm gonna, again, I'm gonna name Drop Brett. Brett Cotton, an amazing book. Yeah. He came up to me after a conference and said, I've written a book, it's called The Gene Entrepreneur Brett Cotton. And, they were telling me that a lot of what I thought was cool solutions, he, they said, yeah, but they're still chemical, they're not biological. And they showed me what they were doing. Their company is called rda, A D A R D A, not rda, the packaging company. and I was like, oh my goodness. So everything has a biological solution. Yes. And then I started learning about enzymes and proteins and companies that can take the air, like new like technologies. They literally take the air and turn. Into bioplastics. They, I don't, honestly, I haven't done the research yet, but they somehow grab air and the next minute it's a compostable bioplastic. I mean, this is just incredible. And literally, and
Cory Connors:what you said incredible to me, wa that totally blew my mind, was that bio, plastics could be recycled. Yes. And that has always been the sticking. For all of this is wait, it's gonna muddy up the recycling stream if we have bioplastics and how do we mark 'em? So we keep 'em separate. But now what you're saying is it's recyclable and that's fantastic.
Paul Foulkes:Yeah. So the main plastic, the one that was first mentioned to me by Marks and Spencer many years ago, they said, why are we not using p e f bio-based instead of fossil based p e. And I said, well, recycling, where's the recycling infrastructure? two a month ago I sat in a conference, the European Biopolymers Summit, and a young Spanish scientist showed us the whole like assembled group of people, how she'd taken bioluminescence from, like algi. And she put it into bioplastics so that in the reci, in the r f as the plastics are going under all the bioplastics light up bright pink. So you know what's bioplastic? That's right. Oh my goodness. Someone's come up with a solution and she was doing it for fishing nets. So when you're pulling the fishing net's out of the. what is dangerous polymer, which needs to be incinerated and you know what is great biopolymer, which can be recycled. So I'm like, okay. She's using natural biology, the bioluminescence of these little algae to put it into the fishing net, which is made from bioplastic. Okay. That's all biology and it's all becoming to, it's starting to slot into place. I think I've still. another year to go before I can quite get my head around it, but certainly, people are betting on bio. and my new slogan is if it's not bio, it's history, because I do genuinely think that, I mean, I, it's hard to believe Europe is de fossilizing. We have to be de fossilized by 20. We can't, the Europeans won't wait till 2050. They don't believe that we'll survive. and we've got lots of nice lakes and forests and Lake Como and the Mediterranean. We quite like to keep those. Thank you. We don't want forest fires and flooding and all the rest of it. So I think people are very serious and that focus on de Fossilization is very much there and it runs right throughout. Government, society scientists, and lots of new bodies setting up like, the European Bioeconomy Bureau. like, fiber, who I met last week, who were going to be focused on bio-based fibers for fashion and textiles. all kinds of stuff happen. Yeah. Oh, okay. But it could be that we're the beginning of a new kind of bio era, not a kind of plastics era, Could be cool. and if we can use biomimicry, goodness knows what we're gonna get, it could be really exciting. It's
Cory Connors:very exciting. I agree. And I, before we finish here, I wanna make sure we talk a little bit about your, you're writing a. And I'd love to tell the audience cuz the next time I have you on, I want this book to be in, in our hands. So what, yeah, what's the book about?
Paul Foulkes:so lemme tell you very quickly. yes. So, I was approached by, Dr. Julia Goldstein, who is, an author of many books on materials and recycling. And she said, look, do you want to be the co-author of my next book? And I was like, but like you are my favorite author. Of course. I wanna be the coauthor of your next book. So we've been working, yeah, we've been working for a year already on this book. it will be published by the biggest publisher in the world, which is called Informa. They have a special division called Taylor and Francis who do academic. Our book is academic, but it's also what we call a trade book. It means that everyone can understand it, and the title is Materials and Sustainability Roots to Responsible Manufacture. Oh, so it's gonna be obviously about materials and sustainability, but we're talking about how in very practical terms, you as a brand, you as a company, you as an engineer, you as a packaging engineer, should be looking at things. And we'll be talking about carbon accounting, about recycling, about end of life, genuine end of life. So it's kind of, and we're covering every material. Yeah. So this is, we're covering everything from like pulp and paper, through to biomaterials, to metals, to electronics, to glass Wow. To, amazing construction materials. It's gonna be quite a compend.
Cory Connors:That's so exciting and congratulations in advance cuz I know it's gonna be wonderful. I can't wait to read it. Yeah. How do people get in touch with you Paul? What's the best way? LinkedIn. I know
Paul Foulkes:you're very, so yeah, look at, look on LinkedIn for Paul folks. Ano Oberon. Have a look at some of the, if you find my profile, you'll see some other sites. all the initiatives that we do in circularity, circular fashion, circular footwear, circular drinks, links are on my LinkedIn profile. and also if you're trying to raise money, if you have an amazing packaging idea, and it is bio. I have a new company called BioD Duct Ventures, and we will help you raise money, get in front of investors, and get your bio innovations onto the market. Wonderful.
Cory Connors:Well, thank you sir, and I can't wait to interview you again. thanks for your time. I really appreciate your wisdom and your friendship. thank you. Thank you Lances Aurora for sponsoring this podcast. If you're listening, make sure you subscribe so you don't miss the next episode, and stay tuned for more. Thanks.
