{"version":"1.0.0","segments":[{"speaker":"Cory Connors","startTime":0.0,"endTime":2.079,"body":"Welcome"},{"speaker":"Cory Connors","startTime":0.0,"endTime":2.079,"body":"to Sustainable Packaging"},{"speaker":"Cory Connors","startTime":2.079,"endTime":3.419,"body":"with Cory Connors"},{"speaker":"Brodie Vander Dussen","startTime":3.56,"endTime":5.219,"body":"and"},{"speaker":"Brodie Vander Dussen","startTime":3.56,"endTime":5.219,"body":"Brodie Vander Dussen . We're"},{"speaker":"Cory Connors","startTime":5.5,"endTime":8.869,"body":"very excited today"},{"speaker":"Cory Connors","startTime":5.5,"endTime":8.869,"body":"to have a very unique product,"},{"speaker":"Cory Connors","startTime":8.939,"endTime":14.769,"body":"represented by our friend Anna"},{"speaker":"Cory Connors","startTime":8.939,"endTime":14.769,"body":"Liisa Palatu . She is the CEO"},{"speaker":"Cory Connors","startTime":14.769,"endTime":20.459,"body":"and co founder of Woola, and"},{"speaker":"Cory Connors","startTime":14.769,"endTime":20.459,"body":"they are using wool in a very"},{"speaker":"Cory Connors","startTime":20.459,"endTime":26.029,"body":"unique Way to make a sustainable"},{"speaker":"Cory Connors","startTime":20.459,"endTime":26.029,"body":"packaging that I think is,"},{"speaker":"Cory Connors","startTime":26.079,"endTime":29.719,"body":"totally innovative and I'm"},{"speaker":"Cory Connors","startTime":26.079,"endTime":29.719,"body":"really excited when people find"},{"speaker":"Cory Connors","startTime":29.719,"endTime":34.549,"body":"something that is a, a waste"},{"speaker":"Cory Connors","startTime":29.719,"endTime":34.549,"body":"product and they figure out how"},{"speaker":"Cory Connors","startTime":34.549,"endTime":38.389,"body":"to turn it into something very"},{"speaker":"Cory Connors","startTime":34.549,"endTime":38.389,"body":"valuable in the packaging world."},{"speaker":"Cory Connors","startTime":38.809,"endTime":39.889,"body":"Welcome, Annalisa."},{"speaker":"Anna Liisa Palatu","startTime":40.899,"endTime":41.479,"body":"Thank you."},{"speaker":"Anna Liisa Palatu","startTime":41.609,"endTime":42.589,"body":"Thank you for having me."},{"speaker":"Anna Liisa Palatu","startTime":42.599,"endTime":43.499,"body":"It's great to be here."},{"speaker":"Brodie Vander Dussen","startTime":44.739,"endTime":46.259,"body":"we're excited to have you."},{"speaker":"Brodie Vander Dussen","startTime":46.259,"endTime":50.729,"body":"I think I got to do a lot"},{"speaker":"Brodie Vander Dussen","startTime":46.259,"endTime":50.729,"body":"of sleuthing on the internet"},{"speaker":"Brodie Vander Dussen","startTime":50.729,"endTime":53.809,"body":"and some research to figure"},{"speaker":"Brodie Vander Dussen","startTime":50.729,"endTime":53.809,"body":"out kind of what Woola is"},{"speaker":"Brodie Vander Dussen","startTime":53.809,"endTime":54.959,"body":"and what you guys are doing."},{"speaker":"Brodie Vander Dussen","startTime":55.149,"endTime":57.44,"body":"I know you and Corey got to"},{"speaker":"Brodie Vander Dussen","startTime":55.149,"endTime":57.44,"body":"meet in London, which is so"},{"speaker":"Brodie Vander Dussen","startTime":57.44,"endTime":61.33,"body":"cool, but, for myself and"},{"speaker":"Brodie Vander Dussen","startTime":57.44,"endTime":61.33,"body":"for our listeners, can you"},{"speaker":"Brodie Vander Dussen","startTime":61.33,"endTime":63.87,"body":"tell us a little bit about"},{"speaker":"Brodie Vander Dussen","startTime":61.33,"endTime":63.87,"body":"yourself, how Woola started?"},{"speaker":"Brodie Vander Dussen","startTime":64.099,"endTime":64.799,"body":"what's the mission?"},{"speaker":"Brodie Vander Dussen","startTime":64.799,"endTime":65.859,"body":"What are you guys"},{"speaker":"Brodie Vander Dussen","startTime":64.799,"endTime":65.859,"body":"doing over there?"},{"speaker":"Brodie Vander Dussen","startTime":65.859,"endTime":65.979,"body":"All"},{"speaker":"Anna Liisa Palatu","startTime":67.34,"endTime":69.65,"body":"Yeah, so"},{"speaker":"Anna Liisa Palatu","startTime":67.34,"endTime":69.65,"body":"that's a big question to start"},{"speaker":"Anna Liisa Palatu","startTime":69.65,"endTime":73.49,"body":"with already, but starting"},{"speaker":"Anna Liisa Palatu","startTime":69.65,"endTime":73.49,"body":"with myself, so I'm based in"},{"speaker":"Anna Liisa Palatu","startTime":73.53,"endTime":77.14,"body":"Estonia and Thailand, probably"},{"speaker":"Anna Liisa Palatu","startTime":73.53,"endTime":77.14,"body":"the country that is most known"},{"speaker":"Anna Liisa Palatu","startTime":77.14,"endTime":80.999,"body":"for its startups, actually, and"},{"speaker":"Anna Liisa Palatu","startTime":77.14,"endTime":80.999,"body":"we founded Woola back in 2020."},{"speaker":"Anna Liisa Palatu","startTime":81.544,"endTime":83.904,"body":"And I got the idea from"},{"speaker":"Anna Liisa Palatu","startTime":81.544,"endTime":83.904,"body":"the fact that me and my co"},{"speaker":"Anna Liisa Palatu","startTime":83.904,"endTime":86.764,"body":"founders, we used to run an"},{"speaker":"Anna Liisa Palatu","startTime":83.904,"endTime":86.764,"body":"online store before this."},{"speaker":"Anna Liisa Palatu","startTime":87.084,"endTime":90.544,"body":"so we had a lot of startup ideas"},{"speaker":"Anna Liisa Palatu","startTime":87.084,"endTime":90.544,"body":"before most of them failed."},{"speaker":"Anna Liisa Palatu","startTime":90.544,"endTime":92.784,"body":"And one of them was this"},{"speaker":"Anna Liisa Palatu","startTime":90.544,"endTime":92.784,"body":"like tiny online store"},{"speaker":"Anna Liisa Palatu","startTime":93.154,"endTime":97.144,"body":"where we, got like firsthand"},{"speaker":"Anna Liisa Palatu","startTime":93.154,"endTime":97.144,"body":"experience into the packaging"},{"speaker":"Anna Liisa Palatu","startTime":97.224,"endTime":98.304,"body":"issue, uh, specifically."},{"speaker":"Anna Liisa Palatu","startTime":98.554,"endTime":100.534,"body":"The, plastic bubble wrap issue."},{"speaker":"Anna Liisa Palatu","startTime":100.784,"endTime":103.694,"body":"So we started looking for"},{"speaker":"Anna Liisa Palatu","startTime":100.784,"endTime":103.694,"body":"a replacement for plastic"},{"speaker":"Anna Liisa Palatu","startTime":103.694,"endTime":106.564,"body":"bubble wrap that we could"},{"speaker":"Anna Liisa Palatu","startTime":103.694,"endTime":106.564,"body":"use at our own online store."},{"speaker":"Anna Liisa Palatu","startTime":106.944,"endTime":110.654,"body":"And it was really difficult to"},{"speaker":"Anna Liisa Palatu","startTime":106.944,"endTime":110.654,"body":"find something because there was"},{"speaker":"Anna Liisa Palatu","startTime":110.654,"endTime":114.844,"body":"nothing on the market that will"},{"speaker":"Anna Liisa Palatu","startTime":110.654,"endTime":114.844,"body":"be sustainable, protect parcels"},{"speaker":"Anna Liisa Palatu","startTime":114.844,"endTime":118.074,"body":"in terms of in transportation"},{"speaker":"Anna Liisa Palatu","startTime":114.844,"endTime":118.074,"body":"and also look good."},{"speaker":"Anna Liisa Palatu","startTime":118.514,"endTime":121.754,"body":"so we started testing out a"},{"speaker":"Anna Liisa Palatu","startTime":118.514,"endTime":121.754,"body":"bunch of different materials and"},{"speaker":"Anna Liisa Palatu","startTime":121.754,"endTime":123.144,"body":"a bunch of different solutions."},{"speaker":"Anna Liisa Palatu","startTime":123.144,"endTime":126.834,"body":"So we had like reusable boxes,"},{"speaker":"Anna Liisa Palatu","startTime":123.144,"endTime":126.834,"body":"but nothing really worked."},{"speaker":"Anna Liisa Palatu","startTime":127.254,"endTime":128.294,"body":"nothing really worked."},{"speaker":"Anna Liisa Palatu","startTime":128.514,"endTime":130.864,"body":"it was very, really"},{"speaker":"Anna Liisa Palatu","startTime":128.514,"endTime":130.864,"body":"difficult to find something."},{"speaker":"Anna Liisa Palatu","startTime":130.864,"endTime":134.074,"body":"And then I saw this"},{"speaker":"Anna Liisa Palatu","startTime":130.864,"endTime":134.074,"body":"article about sheep wool."},{"speaker":"Anna Liisa Palatu","startTime":134.544,"endTime":138.114,"body":"So the article said that"},{"speaker":"Anna Liisa Palatu","startTime":134.544,"endTime":138.114,"body":"90 percent of wool goes"},{"speaker":"Anna Liisa Palatu","startTime":138.114,"endTime":139.624,"body":"to waste in Estonia."},{"speaker":"Anna Liisa Palatu","startTime":139.894,"endTime":142.454,"body":"And I was quite shocked,"},{"speaker":"Anna Liisa Palatu","startTime":139.894,"endTime":142.454,"body":"because I had no idea"},{"speaker":"Anna Liisa Palatu","startTime":142.454,"endTime":143.564,"body":"that this was the case."},{"speaker":"Anna Liisa Palatu","startTime":143.584,"endTime":146.784,"body":"Cause I thought that wool"},{"speaker":"Anna Liisa Palatu","startTime":143.584,"endTime":146.784,"body":"is, a material that we use"},{"speaker":"Anna Liisa Palatu","startTime":146.794,"endTime":147.964,"body":"in textile and everything."},{"speaker":"Anna Liisa Palatu","startTime":147.964,"endTime":149.194,"body":"So why does it go to waste?"},{"speaker":"Anna Liisa Palatu","startTime":149.194,"endTime":151.514,"body":"So it really sparked my"},{"speaker":"Anna Liisa Palatu","startTime":149.194,"endTime":151.514,"body":"interest and I started"},{"speaker":"Anna Liisa Palatu","startTime":151.554,"endTime":152.714,"body":"looking more into this."},{"speaker":"Anna Liisa Palatu","startTime":153.219,"endTime":155.649,"body":"And I found out that"},{"speaker":"Anna Liisa Palatu","startTime":153.219,"endTime":155.649,"body":"it's a global issue."},{"speaker":"Anna Liisa Palatu","startTime":156.589,"endTime":161.339,"body":"So in Europe, it's 200, 000"},{"speaker":"Anna Liisa Palatu","startTime":156.589,"endTime":161.339,"body":"tons of wool that goes to waste"},{"speaker":"Anna Liisa Palatu","startTime":161.349,"endTime":165.839,"body":"every year, and to put it into"},{"speaker":"Anna Liisa Palatu","startTime":161.349,"endTime":165.839,"body":"perspective, like just how large"},{"speaker":"Anna Liisa Palatu","startTime":165.849,"endTime":170.749,"body":"of a quantity this is, this"},{"speaker":"Anna Liisa Palatu","startTime":165.849,"endTime":170.749,"body":"amount of wool could replace all"},{"speaker":"Anna Liisa Palatu","startTime":170.779,"endTime":172.349,"body":"plastic bubble wrap globally."},{"speaker":"Anna Liisa Palatu","startTime":172.749,"endTime":176.199,"body":"So knowing this, It all"},{"speaker":"Anna Liisa Palatu","startTime":172.749,"endTime":176.199,"body":"clicked for me, because wool"},{"speaker":"Anna Liisa Palatu","startTime":176.199,"endTime":177.509,"body":"is like a fluffy material."},{"speaker":"Anna Liisa Palatu","startTime":177.509,"endTime":181.259,"body":"It's a waste and, it has all of"},{"speaker":"Anna Liisa Palatu","startTime":177.509,"endTime":181.259,"body":"these qualities like, regulating"},{"speaker":"Anna Liisa Palatu","startTime":181.259,"endTime":182.479,"body":"temperatures, humidity."},{"speaker":"Anna Liisa Palatu","startTime":182.479,"endTime":185.649,"body":"And at the same time, we were"},{"speaker":"Anna Liisa Palatu","startTime":182.479,"endTime":185.649,"body":"looking for an elastic material"},{"speaker":"Anna Liisa Palatu","startTime":185.959,"endTime":187.199,"body":"that could replace bubble wrap."},{"speaker":"Anna Liisa Palatu","startTime":187.199,"endTime":188.699,"body":"So it seemed like"},{"speaker":"Anna Liisa Palatu","startTime":187.199,"endTime":188.699,"body":"the perfect fit."},{"speaker":"Anna Liisa Palatu","startTime":189.299,"endTime":191.449,"body":"We made like a first prototype."},{"speaker":"Anna Liisa Palatu","startTime":191.449,"endTime":194.199,"body":"And I remember there was a"},{"speaker":"Anna Liisa Palatu","startTime":191.449,"endTime":194.199,"body":"hackathon that same week,"},{"speaker":"Anna Liisa Palatu","startTime":194.259,"endTime":195.399,"body":"that we came up with the idea."},{"speaker":"Anna Liisa Palatu","startTime":195.399,"endTime":198.149,"body":"So we went to the"},{"speaker":"Anna Liisa Palatu","startTime":195.399,"endTime":198.149,"body":"hackathon and we won."},{"speaker":"Anna Liisa Palatu","startTime":198.589,"endTime":201.839,"body":"And then things started"},{"speaker":"Anna Liisa Palatu","startTime":198.589,"endTime":201.839,"body":"moving very fast for us in"},{"speaker":"Anna Liisa Palatu","startTime":201.839,"endTime":203.889,"body":"a typical startup fashion."},{"speaker":"Anna Liisa Palatu","startTime":203.889,"endTime":207.389,"body":"So within, I think it was"},{"speaker":"Anna Liisa Palatu","startTime":203.889,"endTime":207.389,"body":"like six months, we had"},{"speaker":"Anna Liisa Palatu","startTime":207.389,"endTime":210.709,"body":"already set up our own factory"},{"speaker":"Anna Liisa Palatu","startTime":207.389,"endTime":210.709,"body":"here in Estonia as well."},{"speaker":"Anna Liisa Palatu","startTime":210.709,"endTime":213.289,"body":"We had some paying customers,"},{"speaker":"Anna Liisa Palatu","startTime":210.709,"endTime":213.289,"body":"we'd done our pre seed"},{"speaker":"Anna Liisa Palatu","startTime":213.289,"endTime":215.339,"body":"round and that's how"},{"speaker":"Anna Liisa Palatu","startTime":213.289,"endTime":215.339,"body":"things started unrolling."},{"speaker":"Cory Connors","startTime":215.589,"endTime":216.629,"body":"Really impressive."},{"speaker":"Cory Connors","startTime":216.689,"endTime":220.049,"body":"I, you sent me, your team sent"},{"speaker":"Cory Connors","startTime":216.689,"endTime":220.049,"body":"me some samples and I wanted"},{"speaker":"Cory Connors","startTime":220.089,"endTime":224.349,"body":"to show them to the audience"},{"speaker":"Cory Connors","startTime":220.089,"endTime":224.349,"body":"here before we get too far."},{"speaker":"Cory Connors","startTime":224.639,"endTime":227.079,"body":"But this is a mailer."},{"speaker":"Cory Connors","startTime":227.684,"endTime":230.064,"body":"and lined with wool."},{"speaker":"Cory Connors","startTime":230.444,"endTime":231.884,"body":"It's very soft."},{"speaker":"Cory Connors","startTime":232.324,"endTime":236.624,"body":"I wanted to see why is this"},{"speaker":"Cory Connors","startTime":232.324,"endTime":236.624,"body":"material going to waste?"},{"speaker":"Cory Connors","startTime":236.634,"endTime":240.244,"body":"Why aren't they turning"},{"speaker":"Cory Connors","startTime":236.634,"endTime":240.244,"body":"it into, clothing or"},{"speaker":"Cory Connors","startTime":240.244,"endTime":241.954,"body":"other textile products?"},{"speaker":"Cory Connors","startTime":242.184,"endTime":245.814,"body":"It seems like they, they should"},{"speaker":"Cory Connors","startTime":242.184,"endTime":245.814,"body":"be using it for other things."},{"speaker":"Anna Liisa Palatu","startTime":246.018,"endTime":248.238,"body":"so the"},{"speaker":"Anna Liisa Palatu","startTime":246.018,"endTime":248.238,"body":"kind of wool that we know from"},{"speaker":"Anna Liisa Palatu","startTime":248.518,"endTime":251.638,"body":"clothing, wool and sweaters"},{"speaker":"Anna Liisa Palatu","startTime":248.518,"endTime":251.638,"body":"and wool and socks and things"},{"speaker":"Anna Liisa Palatu","startTime":251.638,"endTime":254.598,"body":"like that, that are very"},{"speaker":"Anna Liisa Palatu","startTime":251.638,"endTime":254.598,"body":"expensive and very popular for"},{"speaker":"Anna Liisa Palatu","startTime":254.598,"endTime":256.618,"body":"hiking and for winter climates."},{"speaker":"Anna Liisa Palatu","startTime":256.928,"endTime":259.628,"body":"in those kinds of, garments,"},{"speaker":"Anna Liisa Palatu","startTime":256.928,"endTime":259.628,"body":"the type of wool that"},{"speaker":"Anna Liisa Palatu","startTime":259.628,"endTime":261.403,"body":"is used is merino wool."},{"speaker":"Anna Liisa Palatu","startTime":261.633,"endTime":265.103,"body":"Marina wool or other type of"},{"speaker":"Anna Liisa Palatu","startTime":261.633,"endTime":265.103,"body":"very high quality wool, and"},{"speaker":"Anna Liisa Palatu","startTime":265.103,"endTime":269.323,"body":"this is usually imported from"},{"speaker":"Anna Liisa Palatu","startTime":265.103,"endTime":269.323,"body":"Australia or New Zealand or some"},{"speaker":"Anna Liisa Palatu","startTime":269.553,"endTime":273.163,"body":"other countries that, have this"},{"speaker":"Anna Liisa Palatu","startTime":269.553,"endTime":273.163,"body":"type of specific and very high"},{"speaker":"Anna Liisa Palatu","startTime":273.163,"endTime":276.443,"body":"quality wool, but for pretty"},{"speaker":"Anna Liisa Palatu","startTime":273.163,"endTime":276.443,"body":"much the rest of the world."},{"speaker":"Anna Liisa Palatu","startTime":276.793,"endTime":280.233,"body":"The quality of wool is"},{"speaker":"Anna Liisa Palatu","startTime":276.793,"endTime":280.233,"body":"so low that you can't use"},{"speaker":"Anna Liisa Palatu","startTime":280.233,"endTime":281.783,"body":"it in textile production."},{"speaker":"Anna Liisa Palatu","startTime":282.183,"endTime":285.863,"body":"And this is like pretty"},{"speaker":"Anna Liisa Palatu","startTime":282.183,"endTime":285.863,"body":"much a century old issue, a"},{"speaker":"Anna Liisa Palatu","startTime":285.863,"endTime":289.243,"body":"little bit less because as"},{"speaker":"Anna Liisa Palatu","startTime":285.863,"endTime":289.243,"body":"we started getting, synthetic"},{"speaker":"Anna Liisa Palatu","startTime":289.263,"endTime":292.723,"body":"textiles, the textile"},{"speaker":"Anna Liisa Palatu","startTime":289.263,"endTime":292.723,"body":"industry obviously changed."},{"speaker":"Anna Liisa Palatu","startTime":293.553,"endTime":297.113,"body":"synthetic textiles became,"},{"speaker":"Anna Liisa Palatu","startTime":293.553,"endTime":297.113,"body":"very cheap and they're"},{"speaker":"Anna Liisa Palatu","startTime":297.173,"endTime":300.963,"body":"quite easy to manage because"},{"speaker":"Anna Liisa Palatu","startTime":297.173,"endTime":300.963,"body":"they're, man made, so they're"},{"speaker":"Anna Liisa Palatu","startTime":300.963,"endTime":304.193,"body":"always the same and all the"},{"speaker":"Anna Liisa Palatu","startTime":300.963,"endTime":304.193,"body":"machinery that is, used in the"},{"speaker":"Anna Liisa Palatu","startTime":304.193,"endTime":306.473,"body":"textile industry was, built."},{"speaker":"Anna Liisa Palatu","startTime":306.663,"endTime":311.983,"body":"After the synthetic textiles"},{"speaker":"Anna Liisa Palatu","startTime":306.663,"endTime":311.983,"body":"and wool became obsolete because"},{"speaker":"Anna Liisa Palatu","startTime":311.983,"endTime":315.653,"body":"of this and let's say a hundred"},{"speaker":"Anna Liisa Palatu","startTime":311.983,"endTime":315.653,"body":"years ago when somebody had"},{"speaker":"Anna Liisa Palatu","startTime":315.653,"endTime":318.993,"body":"to wear a woolen sweater that"},{"speaker":"Anna Liisa Palatu","startTime":315.653,"endTime":318.993,"body":"was like a bit itchy and not"},{"speaker":"Anna Liisa Palatu","startTime":318.993,"endTime":322.353,"body":"as fine as merino wool, people"},{"speaker":"Anna Liisa Palatu","startTime":318.993,"endTime":322.353,"body":"didn't really complain because"},{"speaker":"Anna Liisa Palatu","startTime":322.353,"endTime":325.013,"body":"we didn't have the kinds of"},{"speaker":"Anna Liisa Palatu","startTime":322.353,"endTime":325.013,"body":"like choices that we have today."},{"speaker":"Anna Liisa Palatu","startTime":325.293,"endTime":326.483,"body":"So it was fine to wear it."},{"speaker":"Anna Liisa Palatu","startTime":326.483,"endTime":329.623,"body":"But with the introduction of"},{"speaker":"Anna Liisa Palatu","startTime":326.483,"endTime":329.623,"body":"textiles that are made from"},{"speaker":"Anna Liisa Palatu","startTime":329.633,"endTime":333.063,"body":"synthetics, people did have"},{"speaker":"Anna Liisa Palatu","startTime":329.633,"endTime":333.063,"body":"a choice and wool became,"},{"speaker":"Anna Liisa Palatu","startTime":333.083,"endTime":334.523,"body":"just like a waste material."},{"speaker":"Anna Liisa Palatu","startTime":334.523,"endTime":337.953,"body":"So what we started seeing when"},{"speaker":"Anna Liisa Palatu","startTime":334.523,"endTime":337.953,"body":"we first found out about this"},{"speaker":"Anna Liisa Palatu","startTime":337.963,"endTime":342.403,"body":"problem is that farmers are"},{"speaker":"Anna Liisa Palatu","startTime":337.963,"endTime":342.403,"body":"literally burning and burying"},{"speaker":"Anna Liisa Palatu","startTime":342.463,"endTime":346.113,"body":"this wool, which is such a"},{"speaker":"Anna Liisa Palatu","startTime":342.463,"endTime":346.113,"body":"shame because it really is like"},{"speaker":"Anna Liisa Palatu","startTime":346.113,"endTime":347.933,"body":"a natural miracle material."},{"speaker":"Anna Liisa Palatu","startTime":348.243,"endTime":350.423,"body":"So it does a lot of"},{"speaker":"Anna Liisa Palatu","startTime":348.243,"endTime":350.423,"body":"things, on its own."},{"speaker":"Anna Liisa Palatu","startTime":351.383,"endTime":354.383,"body":"For example, it"},{"speaker":"Anna Liisa Palatu","startTime":351.383,"endTime":354.383,"body":"regulates temperatures."},{"speaker":"Anna Liisa Palatu","startTime":354.653,"endTime":358.763,"body":"So that's the reason, wool is"},{"speaker":"Anna Liisa Palatu","startTime":354.653,"endTime":358.763,"body":"also used in like high quality,"},{"speaker":"Anna Liisa Palatu","startTime":358.783,"endTime":362.213,"body":"mountaineering gear, for"},{"speaker":"Anna Liisa Palatu","startTime":358.783,"endTime":362.213,"body":"example, because wool are, sheep"},{"speaker":"Anna Liisa Palatu","startTime":362.383,"endTime":366.553,"body":"are never warm in the summer"},{"speaker":"Anna Liisa Palatu","startTime":362.383,"endTime":366.553,"body":"and they're never cold in the"},{"speaker":"Anna Liisa Palatu","startTime":366.553,"endTime":369.823,"body":"winter because wool is able to"},{"speaker":"Anna Liisa Palatu","startTime":366.553,"endTime":369.823,"body":"regulate temperatures very well."},{"speaker":"Anna Liisa Palatu","startTime":370.233,"endTime":372.223,"body":"it also regulates humidity."},{"speaker":"Anna Liisa Palatu","startTime":372.548,"endTime":377.918,"body":"So it can absorb up to"},{"speaker":"Anna Liisa Palatu","startTime":372.548,"endTime":377.918,"body":"37 percent of humidity"},{"speaker":"Anna Liisa Palatu","startTime":377.918,"endTime":380.298,"body":"compared to its own mass"},{"speaker":"Anna Liisa Palatu","startTime":377.918,"endTime":380.298,"body":"without releasing it."},{"speaker":"Anna Liisa Palatu","startTime":380.748,"endTime":383.358,"body":"So it's hard to even"},{"speaker":"Anna Liisa Palatu","startTime":380.748,"endTime":383.358,"body":"believe that wool is such a"},{"speaker":"Anna Liisa Palatu","startTime":383.578,"endTime":385.588,"body":"naturally high tech material."},{"speaker":"Anna Liisa Palatu","startTime":385.958,"endTime":388.208,"body":"And yeah, we thought that"},{"speaker":"Anna Liisa Palatu","startTime":385.958,"endTime":388.208,"body":"it's such a shame that"},{"speaker":"Anna Liisa Palatu","startTime":388.208,"endTime":390.598,"body":"farmers are just, throwing"},{"speaker":"Anna Liisa Palatu","startTime":388.208,"endTime":390.598,"body":"it away or burning it."},{"speaker":"Anna Liisa Palatu","startTime":390.608,"endTime":394.328,"body":"So it seemed like the, perfect"},{"speaker":"Anna Liisa Palatu","startTime":390.608,"endTime":394.328,"body":"opportunity to introduce it"},{"speaker":"Anna Liisa Palatu","startTime":394.328,"endTime":398.268,"body":"into packaging and actually"},{"speaker":"Anna Liisa Palatu","startTime":394.328,"endTime":398.268,"body":"use it to, to fight fossil"},{"speaker":"Anna Liisa Palatu","startTime":398.268,"endTime":399.658,"body":"fuel based packaging."},{"speaker":"Cory Connors","startTime":399.908,"endTime":402.388,"body":"Brody, this"},{"speaker":"Cory Connors","startTime":399.908,"endTime":402.388,"body":"reminds me of the happy sheep"},{"speaker":"Cory Connors","startTime":402.418,"endTime":404.748,"body":"we spoke about with our friend."},{"speaker":"Cory Connors","startTime":405.028,"endTime":407.808,"body":"we have a mutual friend"},{"speaker":"Cory Connors","startTime":405.028,"endTime":407.808,"body":"on the show, Julia"},{"speaker":"Cory Connors","startTime":408.118,"endTime":410.028,"body":"Marsh, the CEO of sway."},{"speaker":"Cory Connors","startTime":410.038,"endTime":412.928,"body":"And Anna Lisa was"},{"speaker":"Cory Connors","startTime":410.038,"endTime":412.928,"body":"talking about her just,"},{"speaker":"Cory Connors","startTime":412.968,"endTime":414.218,"body":"just before we started."},{"speaker":"Cory Connors","startTime":414.588,"endTime":419.328,"body":"And, I think we, I don't know"},{"speaker":"Cory Connors","startTime":414.588,"endTime":419.328,"body":"how that came up, but, we"},{"speaker":"Cory Connors","startTime":419.328,"endTime":422.198,"body":"were talking about how their"},{"speaker":"Cory Connors","startTime":419.328,"endTime":422.198,"body":"packaging wool sweaters, made,"},{"speaker":"Cory Connors","startTime":422.258,"endTime":426.848,"body":"Made from a happy sheep, of"},{"speaker":"Cory Connors","startTime":422.258,"endTime":426.848,"body":"course, and using sway bags."},{"speaker":"Cory Connors","startTime":426.858,"endTime":429.608,"body":"So now we're, we've gone"},{"speaker":"Cory Connors","startTime":426.858,"endTime":429.608,"body":"full circle here back"},{"speaker":"Cory Connors","startTime":429.608,"endTime":430.948,"body":"to the raw material."},{"speaker":"Brodie Vander Dussen","startTime":432.198,"endTime":433.208,"body":"Yeah, exactly."},{"speaker":"Brodie Vander Dussen","startTime":433.508,"endTime":435.978,"body":"I did not know that about"},{"speaker":"Brodie Vander Dussen","startTime":433.508,"endTime":435.978,"body":"the temperature regulating"},{"speaker":"Brodie Vander Dussen","startTime":436.318,"endTime":437.818,"body":"of sheep and wool."},{"speaker":"Brodie Vander Dussen","startTime":437.818,"endTime":441.248,"body":"that makes sense, but"},{"speaker":"Brodie Vander Dussen","startTime":437.818,"endTime":441.248,"body":"I just, I guess I never"},{"speaker":"Brodie Vander Dussen","startTime":441.248,"endTime":441.988,"body":"thought about that."},{"speaker":"Brodie Vander Dussen","startTime":442.048,"endTime":443.158,"body":"Wow, really cool."},{"speaker":"Brodie Vander Dussen","startTime":443.448,"endTime":445.518,"body":"Can you tell me a little"},{"speaker":"Brodie Vander Dussen","startTime":443.448,"endTime":445.518,"body":"bit about the performance?"},{"speaker":"Brodie Vander Dussen","startTime":445.518,"endTime":449.678,"body":"Like, how does it do in"},{"speaker":"Brodie Vander Dussen","startTime":445.518,"endTime":449.678,"body":"comparison as packaging?"},{"speaker":"Brodie Vander Dussen","startTime":449.718,"endTime":450.858,"body":"temperature wise,"},{"speaker":"Brodie Vander Dussen","startTime":449.718,"endTime":450.858,"body":"it makes sense."},{"speaker":"Brodie Vander Dussen","startTime":450.858,"endTime":452.658,"body":"I'm thinking like, cold"},{"speaker":"Brodie Vander Dussen","startTime":450.858,"endTime":452.658,"body":"chain would be maybe"},{"speaker":"Brodie Vander Dussen","startTime":452.658,"endTime":453.508,"body":"a good opportunity."},{"speaker":"Brodie Vander Dussen","startTime":453.508,"endTime":455.288,"body":"Like, how that"},{"speaker":"Brodie Vander Dussen","startTime":453.508,"endTime":455.288,"body":"could work, maybe?"},{"speaker":"Brodie Vander Dussen","startTime":455.288,"endTime":457.508,"body":"Maybe it doesn't because"},{"speaker":"Brodie Vander Dussen","startTime":455.288,"endTime":457.508,"body":"it's, would keep everything"},{"speaker":"Brodie Vander Dussen","startTime":457.508,"endTime":458.598,"body":"very room temperature."},{"speaker":"Brodie Vander Dussen","startTime":458.948,"endTime":461.758,"body":"But, like, how does it"},{"speaker":"Brodie Vander Dussen","startTime":458.948,"endTime":461.758,"body":"relate performance wise"},{"speaker":"Brodie Vander Dussen","startTime":461.798,"endTime":465.738,"body":"to plastic, like you said,"},{"speaker":"Brodie Vander Dussen","startTime":461.798,"endTime":465.738,"body":"plastic bubble or plastic air"},{"speaker":"Brodie Vander Dussen","startTime":465.738,"endTime":466.898,"body":"billows or things like that?"},{"speaker":"Anna Liisa Palatu","startTime":467.282,"endTime":469.482,"body":"Yeah, so"},{"speaker":"Anna Liisa Palatu","startTime":467.282,"endTime":469.482,"body":"actually the main, quality"},{"speaker":"Anna Liisa Palatu","startTime":469.482,"endTime":472.602,"body":"of wool that we are focusing"},{"speaker":"Anna Liisa Palatu","startTime":469.482,"endTime":472.602,"body":"on is, the protection that"},{"speaker":"Anna Liisa Palatu","startTime":472.602,"endTime":475.192,"body":"it provides parcels and"},{"speaker":"Anna Liisa Palatu","startTime":472.602,"endTime":475.192,"body":"transportation and all the"},{"speaker":"Anna Liisa Palatu","startTime":475.192,"endTime":478.582,"body":"other things are like, add"},{"speaker":"Anna Liisa Palatu","startTime":475.192,"endTime":478.582,"body":"ons, that plastic, can provide."},{"speaker":"Anna Liisa Palatu","startTime":478.972,"endTime":482.962,"body":"And in terms of protection,"},{"speaker":"Anna Liisa Palatu","startTime":478.972,"endTime":482.962,"body":"it's the same amount of"},{"speaker":"Anna Liisa Palatu","startTime":482.992,"endTime":485.612,"body":"cushioning and the same amount"},{"speaker":"Anna Liisa Palatu","startTime":482.992,"endTime":485.612,"body":"of, protection that plastic"},{"speaker":"Anna Liisa Palatu","startTime":485.612,"endTime":486.222,"body":"bubble wrap can provide."},{"speaker":"Anna Liisa Palatu","startTime":486.282,"endTime":489.292,"body":"offers to, to the products"},{"speaker":"Anna Liisa Palatu","startTime":486.282,"endTime":489.292,"body":"that are packed, for"},{"speaker":"Anna Liisa Palatu","startTime":489.292,"endTime":490.622,"body":"example, in a bubble mailer."},{"speaker":"Anna Liisa Palatu","startTime":490.942,"endTime":493.982,"body":"And we have run quite"},{"speaker":"Anna Liisa Palatu","startTime":490.942,"endTime":493.982,"body":"a lot of tests on this."},{"speaker":"Anna Liisa Palatu","startTime":494.212,"endTime":497.702,"body":"We also have, some pretty cool"},{"speaker":"Anna Liisa Palatu","startTime":494.212,"endTime":497.702,"body":"and entertaining videos about"},{"speaker":"Anna Liisa Palatu","startTime":497.702,"endTime":501.492,"body":"this where we're actually like"},{"speaker":"Anna Liisa Palatu","startTime":497.702,"endTime":501.492,"body":"throwing a parcel, that is in"},{"speaker":"Anna Liisa Palatu","startTime":501.492,"endTime":504.582,"body":"Woola as well as in Bubblewrap"},{"speaker":"Anna Liisa Palatu","startTime":501.492,"endTime":504.582,"body":"from the height of, one meter."},{"speaker":"Anna Liisa Palatu","startTime":504.582,"endTime":506.022,"body":"So that should be."},{"speaker":"Anna Liisa Palatu","startTime":506.098,"endTime":506.257,"body":"3."},{"speaker":"Anna Liisa Palatu","startTime":506.257,"endTime":507.687,"body":"2 feet, right?"},{"speaker":"Anna Liisa Palatu","startTime":507.777,"endTime":510.677,"body":"I'm not very good at"},{"speaker":"Anna Liisa Palatu","startTime":507.777,"endTime":510.677,"body":"the conversions here."},{"speaker":"Anna Liisa Palatu","startTime":511.337,"endTime":513.777,"body":"But, but yeah, so in"},{"speaker":"Anna Liisa Palatu","startTime":511.337,"endTime":513.777,"body":"terms of the performance,"},{"speaker":"Anna Liisa Palatu","startTime":513.827,"endTime":515.787,"body":"there is no difference."},{"speaker":"Anna Liisa Palatu","startTime":515.797,"endTime":519.647,"body":"So in that sense, wool"},{"speaker":"Anna Liisa Palatu","startTime":515.797,"endTime":519.647,"body":"is as good in protecting"},{"speaker":"Anna Liisa Palatu","startTime":519.647,"endTime":521.897,"body":"parcels and transportation"},{"speaker":"Anna Liisa Palatu","startTime":519.647,"endTime":521.897,"body":"as bubble wrap is."},{"speaker":"Anna Liisa Palatu","startTime":522.177,"endTime":523.777,"body":"And that is super important."},{"speaker":"Anna Liisa Palatu","startTime":524.162,"endTime":526.962,"body":"Because if that weren't"},{"speaker":"Anna Liisa Palatu","startTime":524.162,"endTime":526.962,"body":"the case, then, we wouldn't"},{"speaker":"Anna Liisa Palatu","startTime":526.972,"endTime":530.112,"body":"have a business case here"},{"speaker":"Anna Liisa Palatu","startTime":526.972,"endTime":530.112,"body":"because nobody's going to"},{"speaker":"Anna Liisa Palatu","startTime":530.112,"endTime":533.142,"body":"buy sustainable packaging"},{"speaker":"Anna Liisa Palatu","startTime":530.112,"endTime":533.142,"body":"that actually doesn't work."},{"speaker":"Anna Liisa Palatu","startTime":533.492,"endTime":534.852,"body":"yeah, that's, that's one thing."},{"speaker":"Anna Liisa Palatu","startTime":534.852,"endTime":537.712,"body":"And, and yeah, in terms of"},{"speaker":"Anna Liisa Palatu","startTime":534.852,"endTime":537.712,"body":"the, in terms of regulating"},{"speaker":"Anna Liisa Palatu","startTime":537.712,"endTime":539.142,"body":"temperatures and humidity."},{"speaker":"Anna Liisa Palatu","startTime":539.412,"endTime":542.082,"body":"So like I mentioned before,"},{"speaker":"Anna Liisa Palatu","startTime":539.412,"endTime":542.082,"body":"it's an add on, but at"},{"speaker":"Anna Liisa Palatu","startTime":542.082,"endTime":544.772,"body":"the same time for a lot of"},{"speaker":"Anna Liisa Palatu","startTime":542.082,"endTime":544.772,"body":"companies, it's very important."},{"speaker":"Anna Liisa Palatu","startTime":545.197,"endTime":548.387,"body":"we work a lot with, companies"},{"speaker":"Anna Liisa Palatu","startTime":545.197,"endTime":548.387,"body":"that are shipping cosmetics,"},{"speaker":"Anna Liisa Palatu","startTime":548.407,"endTime":552.567,"body":"for example, and, like nowadays"},{"speaker":"Anna Liisa Palatu","startTime":548.407,"endTime":552.567,"body":"in Europe, we have all kinds"},{"speaker":"Anna Liisa Palatu","startTime":552.567,"endTime":556.157,"body":"of climates, summers get,"},{"speaker":"Anna Liisa Palatu","startTime":552.567,"endTime":556.157,"body":"extremely warm with heat waves,"},{"speaker":"Anna Liisa Palatu","startTime":556.187,"endTime":559.787,"body":"and in the winters here in the"},{"speaker":"Anna Liisa Palatu","startTime":556.187,"endTime":559.787,"body":"north, it's obviously way below"},{"speaker":"Anna Liisa Palatu","startTime":559.787,"endTime":564.157,"body":"freezing, products like, creams"},{"speaker":"Anna Liisa Palatu","startTime":559.787,"endTime":564.157,"body":"and lotions, in the winter,"},{"speaker":"Anna Liisa Palatu","startTime":564.157,"endTime":565.607,"body":"they have a risk of freezing."},{"speaker":"Anna Liisa Palatu","startTime":566.447,"endTime":567.857,"body":"And in the summer,"},{"speaker":"Anna Liisa Palatu","startTime":566.447,"endTime":567.857,"body":"they can melt."},{"speaker":"Anna Liisa Palatu","startTime":568.147,"endTime":570.588,"body":"So in that sense, like"},{"speaker":"Anna Liisa Palatu","startTime":568.147,"endTime":570.588,"body":"wool is the, wool is the"},{"speaker":"Anna Liisa Palatu","startTime":570.588,"endTime":571.968,"body":"perfect material for this."},{"speaker":"Anna Liisa Palatu","startTime":571.968,"endTime":576.438,"body":"And for, us here in Estonia,"},{"speaker":"Anna Liisa Palatu","startTime":571.968,"endTime":576.438,"body":"like the temperature"},{"speaker":"Anna Liisa Palatu","startTime":576.438,"endTime":580.048,"body":"regulating qualities of wool"},{"speaker":"Anna Liisa Palatu","startTime":576.438,"endTime":580.048,"body":"are, not a surprise at all,"},{"speaker":"Anna Liisa Palatu","startTime":580.278,"endTime":583.358,"body":"because during the winter,"},{"speaker":"Anna Liisa Palatu","startTime":580.278,"endTime":583.358,"body":"we basically live in wool."},{"speaker":"Anna Liisa Palatu","startTime":584.178,"endTime":587.178,"body":"And everyone has tested like"},{"speaker":"Anna Liisa Palatu","startTime":584.178,"endTime":587.178,"body":"how well it actually works"},{"speaker":"Anna Liisa Palatu","startTime":587.178,"endTime":591.158,"body":"because wool has this quality"},{"speaker":"Anna Liisa Palatu","startTime":587.178,"endTime":591.158,"body":"that when you sweat and you're"},{"speaker":"Anna Liisa Palatu","startTime":591.158,"endTime":594.208,"body":"wearing a woolen socks or"},{"speaker":"Anna Liisa Palatu","startTime":591.158,"endTime":594.208,"body":"a woolen sweater, when wool"},{"speaker":"Anna Liisa Palatu","startTime":594.208,"endTime":596.098,"body":"gets wet, it doesn't get cold."},{"speaker":"Anna Liisa Palatu","startTime":596.498,"endTime":598.968,"body":"And that's like a big"},{"speaker":"Anna Liisa Palatu","startTime":596.498,"endTime":598.968,"body":"difference compared to cotton."},{"speaker":"Anna Liisa Palatu","startTime":598.988,"endTime":601.588,"body":"And obviously like when"},{"speaker":"Anna Liisa Palatu","startTime":598.988,"endTime":601.588,"body":"cotton gets wet, it gets cold."},{"speaker":"Anna Liisa Palatu","startTime":601.878,"endTime":605.318,"body":"So for us, when we found out"},{"speaker":"Anna Liisa Palatu","startTime":601.878,"endTime":605.318,"body":"that wool is available in"},{"speaker":"Anna Liisa Palatu","startTime":605.318,"endTime":608.538,"body":"such a large quantity, it just"},{"speaker":"Anna Liisa Palatu","startTime":605.318,"endTime":608.538,"body":"all started making so much"},{"speaker":"Anna Liisa Palatu","startTime":608.578,"endTime":611.158,"body":"sense because we didn't really"},{"speaker":"Anna Liisa Palatu","startTime":608.578,"endTime":611.158,"body":"need We didn't need to be"},{"speaker":"Anna Liisa Palatu","startTime":611.158,"endTime":615.248,"body":"convinced on wool's qualities"},{"speaker":"Anna Liisa Palatu","startTime":611.158,"endTime":615.248,"body":"because we already knew what,"},{"speaker":"Anna Liisa Palatu","startTime":615.298,"endTime":616.508,"body":"what wool is capable for."},{"speaker":"Cory Connors","startTime":616.758,"endTime":617.338,"body":"That's great."},{"speaker":"Cory Connors","startTime":617.508,"endTime":619.868,"body":"Product research"},{"speaker":"Cory Connors","startTime":617.508,"endTime":619.868,"body":"all your whole life."},{"speaker":"Cory Connors","startTime":620.058,"endTime":620.408,"body":"Well done."},{"speaker":"Anna Liisa Palatu","startTime":621.618,"endTime":621.908,"body":"Exactly."},{"speaker":"Cory Connors","startTime":622.618,"endTime":623.578,"body":"So it"},{"speaker":"Cory Connors","startTime":622.618,"endTime":623.578,"body":"sounds like you don't"},{"speaker":"Cory Connors","startTime":623.578,"endTime":624.888,"body":"have an issue with supply."},{"speaker":"Cory Connors","startTime":625.218,"endTime":628.338,"body":"It sounds like you have farmers,"},{"speaker":"Cory Connors","startTime":625.218,"endTime":628.338,"body":"asking you, please kindly"},{"speaker":"Cory Connors","startTime":628.348,"endTime":630.448,"body":"remove this material from us."},{"speaker":"Cory Connors","startTime":630.488,"endTime":633.408,"body":"And eventually there may"},{"speaker":"Cory Connors","startTime":630.488,"endTime":633.408,"body":"even be an opportunity"},{"speaker":"Cory Connors","startTime":633.408,"endTime":636.018,"body":"for, companies like yours"},{"speaker":"Cory Connors","startTime":633.408,"endTime":636.018,"body":"to pay for that material."},{"speaker":"Cory Connors","startTime":636.018,"endTime":639.838,"body":"So the farmers can make"},{"speaker":"Cory Connors","startTime":636.018,"endTime":639.838,"body":"extra money, But, actually,"},{"speaker":"Anna Liisa Palatu","startTime":639.848,"endTime":641.848,"body":"we, we"},{"speaker":"Anna Liisa Palatu","startTime":639.848,"endTime":641.848,"body":"are paying for the wool."},{"speaker":"Anna Liisa Palatu","startTime":641.878,"endTime":644.658,"body":"We started doing that from the"},{"speaker":"Anna Liisa Palatu","startTime":641.878,"endTime":644.658,"body":"start because otherwise it just"},{"speaker":"Anna Liisa Palatu","startTime":644.658,"endTime":647.448,"body":"didn't make sense to take the"},{"speaker":"Anna Liisa Palatu","startTime":644.658,"endTime":647.448,"body":"wool from them for free, even"},{"speaker":"Anna Liisa Palatu","startTime":647.448,"endTime":648.818,"body":"though they did have this issue."},{"speaker":"Anna Liisa Palatu","startTime":649.298,"endTime":651.788,"body":"But, we're focused on"},{"speaker":"Anna Liisa Palatu","startTime":649.298,"endTime":651.788,"body":"the long term, commitment"},{"speaker":"Anna Liisa Palatu","startTime":651.798,"endTime":652.428,"body":"with the farmer."},{"speaker":"Anna Liisa Palatu","startTime":652.428,"endTime":654.508,"body":"yeah, we started paying"},{"speaker":"Anna Liisa Palatu","startTime":652.428,"endTime":654.508,"body":"them from the start."},{"speaker":"Cory Connors","startTime":655.438,"endTime":656.008,"body":"That's great."},{"speaker":"Cory Connors","startTime":656.218,"endTime":657.668,"body":"And it sounds like"},{"speaker":"Cory Connors","startTime":656.218,"endTime":657.668,"body":"a great partnership."},{"speaker":"Cory Connors","startTime":658.298,"endTime":660.748,"body":"How, what kind of challenges"},{"speaker":"Cory Connors","startTime":658.298,"endTime":660.748,"body":"have you found in the"},{"speaker":"Cory Connors","startTime":660.758,"endTime":663.828,"body":"scale up of this unique"},{"speaker":"Cory Connors","startTime":660.758,"endTime":663.828,"body":"packaging material?"},{"speaker":"Anna Liisa Palatu","startTime":664.078,"endTime":667.458,"body":"Yeah, so"},{"speaker":"Anna Liisa Palatu","startTime":664.078,"endTime":667.458,"body":"it's exactly like you, mentioned"},{"speaker":"Anna Liisa Palatu","startTime":667.458,"endTime":670.328,"body":"in your question that usually"},{"speaker":"Anna Liisa Palatu","startTime":667.458,"endTime":670.328,"body":"when we go to like expos or"},{"speaker":"Anna Liisa Palatu","startTime":670.328,"endTime":672.988,"body":"something like that, then the"},{"speaker":"Anna Liisa Palatu","startTime":670.328,"endTime":672.988,"body":"first question that people"},{"speaker":"Anna Liisa Palatu","startTime":672.998,"endTime":675.378,"body":"have is yeah, but you're"},{"speaker":"Anna Liisa Palatu","startTime":672.998,"endTime":675.378,"body":"going to run out of wool soon."},{"speaker":"Anna Liisa Palatu","startTime":675.408,"endTime":675.768,"body":"Right."},{"speaker":"Anna Liisa Palatu","startTime":675.818,"endTime":679.758,"body":"And that's so not the case,"},{"speaker":"Anna Liisa Palatu","startTime":675.818,"endTime":679.758,"body":"so supply is not one of the"},{"speaker":"Anna Liisa Palatu","startTime":679.788,"endTime":680.998,"body":"issues that we're facing."},{"speaker":"Anna Liisa Palatu","startTime":681.008,"endTime":684.088,"body":"And of course I get some"},{"speaker":"Anna Liisa Palatu","startTime":681.008,"endTime":684.088,"body":"challenging to set up a"},{"speaker":"Anna Liisa Palatu","startTime":684.088,"endTime":687.988,"body":"production for a new product"},{"speaker":"Anna Liisa Palatu","startTime":684.088,"endTime":687.988,"body":"and it has not been easy by any"},{"speaker":"Anna Liisa Palatu","startTime":687.988,"endTime":690.138,"body":"means, but I still think that."},{"speaker":"Anna Liisa Palatu","startTime":690.623,"endTime":695.393,"body":"The biggest challenge that"},{"speaker":"Anna Liisa Palatu","startTime":690.623,"endTime":695.393,"body":"we have, as well as every"},{"speaker":"Anna Liisa Palatu","startTime":695.393,"endTime":700.043,"body":"startup is sales and really"},{"speaker":"Anna Liisa Palatu","startTime":695.393,"endTime":700.043,"body":"like scaling sales, because"},{"speaker":"Anna Liisa Palatu","startTime":700.043,"endTime":704.653,"body":"I personally haven't met any"},{"speaker":"Anna Liisa Palatu","startTime":700.043,"endTime":704.653,"body":"founder who has said that, sales"},{"speaker":"Anna Liisa Palatu","startTime":704.683,"endTime":708.403,"body":"is easy or that they haven't"},{"speaker":"Anna Liisa Palatu","startTime":704.683,"endTime":708.403,"body":"had any issues with scaling up"},{"speaker":"Anna Liisa Palatu","startTime":708.403,"endTime":711.463,"body":"their revenue, maybe in some"},{"speaker":"Anna Liisa Palatu","startTime":708.403,"endTime":711.463,"body":"startups in AI, but that's"},{"speaker":"Anna Liisa Palatu","startTime":711.473,"endTime":713.263,"body":"like a different world for me."},{"speaker":"Anna Liisa Palatu","startTime":714.048,"endTime":717.248,"body":"yes, scaling sales is"},{"speaker":"Anna Liisa Palatu","startTime":714.048,"endTime":717.248,"body":"definitely a challenge,"},{"speaker":"Anna Liisa Palatu","startTime":717.658,"endTime":721.218,"body":"but at the same time, I"},{"speaker":"Anna Liisa Palatu","startTime":717.658,"endTime":721.218,"body":"have really seen the market"},{"speaker":"Anna Liisa Palatu","startTime":721.228,"endTime":723.408,"body":"evolve over the last 4 years."},{"speaker":"Anna Liisa Palatu","startTime":723.758,"endTime":727.998,"body":"So we started in 2020 right"},{"speaker":"Anna Liisa Palatu","startTime":723.758,"endTime":727.998,"body":"with, We started in 2020 right"},{"speaker":"Anna Liisa Palatu","startTime":727.998,"endTime":729.418,"body":"when COVID started as well."},{"speaker":"Anna Liisa Palatu","startTime":730.058,"endTime":734.348,"body":"And, in the beginning of"},{"speaker":"Anna Liisa Palatu","startTime":730.058,"endTime":734.348,"body":"the lockdown e commerce"},{"speaker":"Anna Liisa Palatu","startTime":734.348,"endTime":735.618,"body":"was obviously booming."},{"speaker":"Anna Liisa Palatu","startTime":735.628,"endTime":741.308,"body":"So we did have a lot of interest"},{"speaker":"Anna Liisa Palatu","startTime":735.628,"endTime":741.308,"body":"from, from that side, but"},{"speaker":"Anna Liisa Palatu","startTime":741.308,"endTime":746.088,"body":"at the same time, Companies"},{"speaker":"Anna Liisa Palatu","startTime":741.308,"endTime":746.088,"body":"today are way more mature in"},{"speaker":"Anna Liisa Palatu","startTime":746.088,"endTime":749.088,"body":"terms of, switching to sustain"},{"speaker":"Anna Liisa Palatu","startTime":746.088,"endTime":749.088,"body":"a sustainable solutions and"},{"speaker":"Anna Liisa Palatu","startTime":749.088,"endTime":752.778,"body":"also, knowing what they want"},{"speaker":"Anna Liisa Palatu","startTime":749.088,"endTime":752.778,"body":"in terms of sustainability"},{"speaker":"Anna Liisa Palatu","startTime":753.038,"endTime":754.538,"body":"than they were 4 years ago."},{"speaker":"Anna Liisa Palatu","startTime":754.718,"endTime":757.538,"body":"So I've definitely seen, a"},{"speaker":"Anna Liisa Palatu","startTime":754.718,"endTime":757.538,"body":"lot of improvement in terms"},{"speaker":"Anna Liisa Palatu","startTime":757.538,"endTime":763.388,"body":"of, Companies being willing"},{"speaker":"Anna Liisa Palatu","startTime":757.538,"endTime":763.388,"body":"to pay more for sustainable"},{"speaker":"Anna Liisa Palatu","startTime":763.388,"endTime":769.228,"body":"packaging than they were in"},{"speaker":"Anna Liisa Palatu","startTime":763.388,"endTime":769.228,"body":"2020, but obviously scaling is"},{"speaker":"Anna Liisa Palatu","startTime":769.228,"endTime":771.018,"body":"hard, I believe, for everyone."},{"speaker":"Anna Liisa Palatu","startTime":771.018,"endTime":773.418,"body":"So we're not that"},{"speaker":"Anna Liisa Palatu","startTime":771.018,"endTime":773.418,"body":"different in that sense."},{"speaker":"Cory Connors","startTime":773.668,"endTime":775.728,"body":"You're doing a"},{"speaker":"Cory Connors","startTime":773.668,"endTime":775.728,"body":"great job and, we're excited for"},{"speaker":"Cory Connors","startTime":775.728,"endTime":779.228,"body":"you and hopefully this podcast"},{"speaker":"Cory Connors","startTime":775.728,"endTime":779.228,"body":"will help spur some sales along"},{"speaker":"Cory Connors","startTime":779.228,"endTime":782.668,"body":"and, we'll bring this, material"},{"speaker":"Cory Connors","startTime":779.228,"endTime":782.668,"body":"to America and, share it with"},{"speaker":"Cory Connors","startTime":782.668,"endTime":784.218,"body":"the world for you, with you."},{"speaker":"Cory Connors","startTime":785.238,"endTime":785.578,"body":"Yeah,"},{"speaker":"Brodie Vander Dussen","startTime":785.668,"endTime":786.288,"body":"I hope so."},{"speaker":"Brodie Vander Dussen","startTime":787.078,"endTime":787.688,"body":"Absolutely."},{"speaker":"Brodie Vander Dussen","startTime":787.688,"endTime":789.698,"body":"I know earlier we talked"},{"speaker":"Brodie Vander Dussen","startTime":787.688,"endTime":789.698,"body":"about getting some samples"},{"speaker":"Brodie Vander Dussen","startTime":789.718,"endTime":791.488,"body":"up in the lab, in San Jose."},{"speaker":"Brodie Vander Dussen","startTime":791.488,"endTime":793.268,"body":"So getting just more exposure."},{"speaker":"Brodie Vander Dussen","startTime":793.288,"endTime":796.688,"body":"And I think also, Yeah, working"},{"speaker":"Brodie Vander Dussen","startTime":793.288,"endTime":796.688,"body":"with packaging companies out"},{"speaker":"Brodie Vander Dussen","startTime":796.698,"endTime":800.438,"body":"here to help partner and be that"},{"speaker":"Brodie Vander Dussen","startTime":796.698,"endTime":800.438,"body":"arm out here would be, I think,"},{"speaker":"Brodie Vander Dussen","startTime":800.448,"endTime":802.608,"body":"really helpful and really cool"},{"speaker":"Brodie Vander Dussen","startTime":800.448,"endTime":802.608,"body":"to really accelerate a lot."},{"speaker":"Brodie Vander Dussen","startTime":803.328,"endTime":806.598,"body":"I'm curious what your"},{"speaker":"Brodie Vander Dussen","startTime":803.328,"endTime":806.598,"body":"opinion is on, We've seen"},{"speaker":"Brodie Vander Dussen","startTime":806.598,"endTime":808.138,"body":"a shift in consumers."},{"speaker":"Brodie Vander Dussen","startTime":808.138,"endTime":809.588,"body":"We've seen a shift"},{"speaker":"Brodie Vander Dussen","startTime":808.138,"endTime":809.588,"body":"in businesses."},{"speaker":"Brodie Vander Dussen","startTime":809.588,"endTime":813.858,"body":"We've seen a shift in government"},{"speaker":"Brodie Vander Dussen","startTime":809.588,"endTime":813.858,"body":"towards, pushing in 1 way or"},{"speaker":"Brodie Vander Dussen","startTime":813.858,"endTime":817.728,"body":"another towards sustainable"},{"speaker":"Brodie Vander Dussen","startTime":813.858,"endTime":817.728,"body":"packaging and, we're met with"},{"speaker":"Brodie Vander Dussen","startTime":817.778,"endTime":821.838,"body":"lots of obstacles, and I'm"},{"speaker":"Brodie Vander Dussen","startTime":817.778,"endTime":821.838,"body":"going to call them opportunities"},{"speaker":"Brodie Vander Dussen","startTime":821.838,"endTime":823.118,"body":"instead of challenges."},{"speaker":"Brodie Vander Dussen","startTime":823.508,"endTime":827.148,"body":"I'm curious in your opinion,"},{"speaker":"Brodie Vander Dussen","startTime":823.508,"endTime":827.148,"body":"what can governments"},{"speaker":"Brodie Vander Dussen","startTime":827.158,"endTime":830.898,"body":"companies consumers do"},{"speaker":"Brodie Vander Dussen","startTime":827.158,"endTime":830.898,"body":"really to accelerate"},{"speaker":"Brodie Vander Dussen","startTime":830.918,"endTime":832.298,"body":"this transition to more."},{"speaker":"Brodie Vander Dussen","startTime":832.808,"endTime":833.618,"body":"Sustainable packaging."},{"speaker":"Anna Liisa Palatu","startTime":833.868,"endTime":835.798,"body":"Yeah, there"},{"speaker":"Anna Liisa Palatu","startTime":833.868,"endTime":835.798,"body":"are a lot of, aspects in the"},{"speaker":"Anna Liisa Palatu","startTime":835.808,"endTime":838.528,"body":"question that you mentioned,"},{"speaker":"Anna Liisa Palatu","startTime":835.808,"endTime":838.528,"body":"and I feel like, talking"},{"speaker":"Anna Liisa Palatu","startTime":838.528,"endTime":841.538,"body":"about the help that we can"},{"speaker":"Anna Liisa Palatu","startTime":838.528,"endTime":841.538,"body":"get from governments versus,"},{"speaker":"Anna Liisa Palatu","startTime":841.538,"endTime":844.868,"body":"how we can actually sell our"},{"speaker":"Anna Liisa Palatu","startTime":841.538,"endTime":844.868,"body":"product to clients are very"},{"speaker":"Anna Liisa Palatu","startTime":844.868,"endTime":846.848,"body":"different, Opportunities, right?"},{"speaker":"Anna Liisa Palatu","startTime":846.878,"endTime":848.258,"body":"Opportunities, not challenges."},{"speaker":"Anna Liisa Palatu","startTime":848.258,"endTime":852.958,"body":"So in terms of governments"},{"speaker":"Anna Liisa Palatu","startTime":848.258,"endTime":852.958,"body":"and how to like escalate,"},{"speaker":"Anna Liisa Palatu","startTime":853.058,"endTime":855.928,"body":"the kind of changes in"},{"speaker":"Anna Liisa Palatu","startTime":853.058,"endTime":855.928,"body":"legislation that we need."},{"speaker":"Anna Liisa Palatu","startTime":856.178,"endTime":859.938,"body":"So our, idea with governments"},{"speaker":"Anna Liisa Palatu","startTime":856.178,"endTime":859.938,"body":"is that is something"},{"speaker":"Anna Liisa Palatu","startTime":859.938,"endTime":861.418,"body":"that we cannot control."},{"speaker":"Anna Liisa Palatu","startTime":862.478,"endTime":864.358,"body":"Obviously, there are"},{"speaker":"Anna Liisa Palatu","startTime":862.478,"endTime":864.358,"body":"some ways for it."},{"speaker":"Anna Liisa Palatu","startTime":864.368,"endTime":867.608,"body":"We could lobby, we could hire"},{"speaker":"Anna Liisa Palatu","startTime":864.368,"endTime":867.608,"body":"an entire department that"},{"speaker":"Anna Liisa Palatu","startTime":867.608,"endTime":871.853,"body":"works on lobbying and making"},{"speaker":"Anna Liisa Palatu","startTime":867.608,"endTime":871.853,"body":"sure that, for example, Single"},{"speaker":"Anna Liisa Palatu","startTime":871.853,"endTime":875.693,"body":"use plastic is banned, and"},{"speaker":"Anna Liisa Palatu","startTime":871.853,"endTime":875.693,"body":"if this were to happen, this"},{"speaker":"Anna Liisa Palatu","startTime":875.693,"endTime":879.323,"body":"would change everything for"},{"speaker":"Anna Liisa Palatu","startTime":875.693,"endTime":879.323,"body":"us and it would make things,"},{"speaker":"Anna Liisa Palatu","startTime":879.483,"endTime":883.243,"body":"let's say, much easier for"},{"speaker":"Anna Liisa Palatu","startTime":879.483,"endTime":883.243,"body":"us in terms of scaling, but"},{"speaker":"Anna Liisa Palatu","startTime":883.253,"endTime":884.813,"body":"that is beyond our control."},{"speaker":"Anna Liisa Palatu","startTime":884.843,"endTime":887.993,"body":"And as a startup, you have"},{"speaker":"Anna Liisa Palatu","startTime":884.843,"endTime":887.993,"body":"so many fires to put out"},{"speaker":"Anna Liisa Palatu","startTime":888.043,"endTime":891.073,"body":"every single day that we"},{"speaker":"Anna Liisa Palatu","startTime":888.043,"endTime":891.073,"body":"just, try to focus on the"},{"speaker":"Anna Liisa Palatu","startTime":891.073,"endTime":892.423,"body":"things that we can control."},{"speaker":"Anna Liisa Palatu","startTime":892.743,"endTime":895.543,"body":"So in terms of like government,"},{"speaker":"Anna Liisa Palatu","startTime":892.743,"endTime":895.543,"body":"which is let that be."},{"speaker":"Anna Liisa Palatu","startTime":895.654,"endTime":898.374,"body":"As well as like you regulations"},{"speaker":"Anna Liisa Palatu","startTime":895.654,"endTime":898.374,"body":"and everything else."},{"speaker":"Anna Liisa Palatu","startTime":898.714,"endTime":902.684,"body":"So we're not actively working on"},{"speaker":"Anna Liisa Palatu","startTime":898.714,"endTime":902.684,"body":"accelerating the change there."},{"speaker":"Anna Liisa Palatu","startTime":903.104,"endTime":906.434,"body":"but yeah, we are putting all"},{"speaker":"Anna Liisa Palatu","startTime":903.104,"endTime":906.434,"body":"of our efforts on, convincing"},{"speaker":"Anna Liisa Palatu","startTime":906.434,"endTime":909.524,"body":"clients and, like a little"},{"speaker":"Anna Liisa Palatu","startTime":906.434,"endTime":909.524,"body":"bit educating them as well."},{"speaker":"Anna Liisa Palatu","startTime":909.814,"endTime":912.224,"body":"But what we have seen,"},{"speaker":"Anna Liisa Palatu","startTime":909.814,"endTime":912.224,"body":"what brings the most"},{"speaker":"Anna Liisa Palatu","startTime":912.224,"endTime":914.664,"body":"results is that we."},{"speaker":"Anna Liisa Palatu","startTime":915.374,"endTime":918.624,"body":"Want to offer our clients"},{"speaker":"Anna Liisa Palatu","startTime":915.374,"endTime":918.624,"body":"a packaging that's not"},{"speaker":"Anna Liisa Palatu","startTime":918.624,"endTime":922.284,"body":"just sustainable, but"},{"speaker":"Anna Liisa Palatu","startTime":918.624,"endTime":922.284,"body":"that's better than plastic."},{"speaker":"Anna Liisa Palatu","startTime":922.874,"endTime":925.244,"body":"So plastic is still our"},{"speaker":"Anna Liisa Palatu","startTime":922.874,"endTime":925.244,"body":"main competitor today."},{"speaker":"Anna Liisa Palatu","startTime":925.264,"endTime":928.804,"body":"And, like we learned quite"},{"speaker":"Anna Liisa Palatu","startTime":925.264,"endTime":928.804,"body":"early on that, a big reason"},{"speaker":"Anna Liisa Palatu","startTime":928.804,"endTime":932.174,"body":"why companies are interested"},{"speaker":"Anna Liisa Palatu","startTime":928.804,"endTime":932.174,"body":"in Woola is because, they"},{"speaker":"Anna Liisa Palatu","startTime":932.174,"endTime":935.854,"body":"want, packaging that's unique"},{"speaker":"Anna Liisa Palatu","startTime":932.174,"endTime":935.854,"body":"packaging that, like stores."},{"speaker":"Anna Liisa Palatu","startTime":935.854,"endTime":938.384,"body":"Sparks an interest in their"},{"speaker":"Anna Liisa Palatu","startTime":935.854,"endTime":938.384,"body":"end users because at the"},{"speaker":"Anna Liisa Palatu","startTime":938.384,"endTime":942.944,"body":"end of the day, packaging is"},{"speaker":"Anna Liisa Palatu","startTime":938.384,"endTime":942.944,"body":"part of how they drive sales."},{"speaker":"Anna Liisa Palatu","startTime":943.264,"endTime":945.964,"body":"And we've seen this a lot"},{"speaker":"Anna Liisa Palatu","startTime":943.264,"endTime":945.964,"body":"with, clients here in Europe"},{"speaker":"Anna Liisa Palatu","startTime":946.284,"endTime":950.954,"body":"that they are under a lot of"},{"speaker":"Anna Liisa Palatu","startTime":946.284,"endTime":950.954,"body":"pressure from their end users,"},{"speaker":"Anna Liisa Palatu","startTime":951.274,"endTime":954.644,"body":"where it gets to a point that"},{"speaker":"Anna Liisa Palatu","startTime":951.274,"endTime":954.644,"body":"their end users are saying that"},{"speaker":"Anna Liisa Palatu","startTime":954.874,"endTime":958.214,"body":"if you're going to ship me my"},{"speaker":"Anna Liisa Palatu","startTime":954.874,"endTime":958.214,"body":"parcel in plastic, I'm going"},{"speaker":"Anna Liisa Palatu","startTime":958.214,"endTime":959.634,"body":"to stop buying from your store."},{"speaker":"Anna Liisa Palatu","startTime":960.044,"endTime":962.974,"body":"And this is obviously"},{"speaker":"Anna Liisa Palatu","startTime":960.044,"endTime":962.974,"body":"affecting their income."},{"speaker":"Anna Liisa Palatu","startTime":963.744,"endTime":967.114,"body":"what we're doing is, we're"},{"speaker":"Anna Liisa Palatu","startTime":963.744,"endTime":967.114,"body":"selling sustainable packaging"},{"speaker":"Anna Liisa Palatu","startTime":967.114,"endTime":968.114,"body":"that also looks good."},{"speaker":"Anna Liisa Palatu","startTime":968.114,"endTime":972.424,"body":"And that, gives this opportunity"},{"speaker":"Anna Liisa Palatu","startTime":968.114,"endTime":972.424,"body":"to use the parcel as a sort of a"},{"speaker":"Anna Liisa Palatu","startTime":972.424,"endTime":974.114,"body":"vehicle for their own branding."},{"speaker":"Anna Liisa Palatu","startTime":974.644,"endTime":978.384,"body":"So that is like our"},{"speaker":"Anna Liisa Palatu","startTime":974.644,"endTime":978.384,"body":"approach there with driving"},{"speaker":"Anna Liisa Palatu","startTime":978.384,"endTime":979.464,"body":"sales from customers."},{"speaker":"Brodie Vander Dussen","startTime":979.714,"endTime":981.504,"body":"Yeah,"},{"speaker":"Brodie Vander Dussen","startTime":979.714,"endTime":981.504,"body":"I think that unique packaging"},{"speaker":"Brodie Vander Dussen","startTime":982.074,"endTime":985.464,"body":"is it's a good challenge to"},{"speaker":"Brodie Vander Dussen","startTime":982.074,"endTime":985.464,"body":"have as we're getting more and"},{"speaker":"Brodie Vander Dussen","startTime":985.474,"endTime":988.034,"body":"more creative and there's more"},{"speaker":"Brodie Vander Dussen","startTime":985.474,"endTime":988.034,"body":"and more brands like this that"},{"speaker":"Brodie Vander Dussen","startTime":988.034,"endTime":992.124,"body":"are, the unboxing experience,"},{"speaker":"Brodie Vander Dussen","startTime":988.034,"endTime":992.124,"body":"especially post COVID post"},{"speaker":"Brodie Vander Dussen","startTime":992.134,"endTime":997.294,"body":"pandemic, so much has moved to e"},{"speaker":"Brodie Vander Dussen","startTime":992.134,"endTime":997.294,"body":"commerce and so that your brand"},{"speaker":"Brodie Vander Dussen","startTime":997.294,"endTime":1000.614,"body":"really is in someone's home and"},{"speaker":"Brodie Vander Dussen","startTime":997.294,"endTime":1000.614,"body":"like, how much control do you"},{"speaker":"Brodie Vander Dussen","startTime":1000.614,"endTime":1003.474,"body":"have over that experience versus"},{"speaker":"Brodie Vander Dussen","startTime":1000.614,"endTime":1003.474,"body":"in the store where you could"},{"speaker":"Brodie Vander Dussen","startTime":1003.484,"endTime":1008.104,"body":"have, an end cap display or,"},{"speaker":"Brodie Vander Dussen","startTime":1003.484,"endTime":1008.104,"body":"there's so much nuance in that."},{"speaker":"Brodie Vander Dussen","startTime":1008.104,"endTime":1011.344,"body":"And so I think that I'm excited"},{"speaker":"Brodie Vander Dussen","startTime":1008.104,"endTime":1011.344,"body":"about the unboxing experience."},{"speaker":"Brodie Vander Dussen","startTime":1011.344,"endTime":1014.834,"body":"I think that there's so much"},{"speaker":"Brodie Vander Dussen","startTime":1011.344,"endTime":1014.834,"body":"room for that to become cooler"},{"speaker":"Brodie Vander Dussen","startTime":1014.834,"endTime":1018.214,"body":"and better and a vehicle"},{"speaker":"Brodie Vander Dussen","startTime":1014.834,"endTime":1018.214,"body":"for branding experience."},{"speaker":"Brodie Vander Dussen","startTime":1018.214,"endTime":1019.864,"body":"I've seen some really"},{"speaker":"Brodie Vander Dussen","startTime":1018.214,"endTime":1019.864,"body":"great examples of it."},{"speaker":"Brodie Vander Dussen","startTime":1020.044,"endTime":1024.104,"body":"But yeah, Woola would be a"},{"speaker":"Brodie Vander Dussen","startTime":1020.044,"endTime":1024.104,"body":"great option to include in that."},{"speaker":"Brodie Vander Dussen","startTime":1025.234,"endTime":1027.264,"body":"My wheels are turning as"},{"speaker":"Brodie Vander Dussen","startTime":1025.234,"endTime":1027.264,"body":"you're talking about this,"},{"speaker":"Brodie Vander Dussen","startTime":1028.524,"endTime":1030.524,"body":"all the different brands that"},{"speaker":"Brodie Vander Dussen","startTime":1028.524,"endTime":1030.524,"body":"have come through the lab"},{"speaker":"Brodie Vander Dussen","startTime":1030.534,"endTime":1032.354,"body":"that I'm like, oh, this would"},{"speaker":"Brodie Vander Dussen","startTime":1030.534,"endTime":1032.354,"body":"have been perfect for them."},{"speaker":"Brodie Vander Dussen","startTime":1032.364,"endTime":1035.114,"body":"I've got some emails to"},{"speaker":"Brodie Vander Dussen","startTime":1032.364,"endTime":1035.114,"body":"write to send your website"},{"speaker":"Brodie Vander Dussen","startTime":1035.114,"endTime":1037.244,"body":"over to that's great."},{"speaker":"Cory Connors","startTime":1038.369,"endTime":1039.799,"body":"I'm looking"},{"speaker":"Cory Connors","startTime":1038.369,"endTime":1039.799,"body":"at your products here,"},{"speaker":"Cory Connors","startTime":1039.799,"endTime":1040.919,"body":"and you've got this."},{"speaker":"Cory Connors","startTime":1040.959,"endTime":1042.289,"body":"This is your top seller, right?"},{"speaker":"Cory Connors","startTime":1042.289,"endTime":1047.049,"body":"The envelope that's lined with"},{"speaker":"Cory Connors","startTime":1042.289,"endTime":1047.049,"body":"Woola , material, it's actually"},{"speaker":"Cory Connors","startTime":1047.069,"endTime":1051.949,"body":"a separate pouch, which means"},{"speaker":"Cory Connors","startTime":1047.069,"endTime":1051.949,"body":"that, very easy to, remove and"},{"speaker":"Cory Connors","startTime":1051.979,"endTime":1054.229,"body":"reuse even, something else."},{"speaker":"Cory Connors","startTime":1054.509,"endTime":1057.569,"body":"It could even be a"},{"speaker":"Cory Connors","startTime":1054.509,"endTime":1057.569,"body":"storage for, the material."},{"speaker":"Cory Connors","startTime":1057.719,"endTime":1060.329,"body":"This is a really neat box"},{"speaker":"Cory Connors","startTime":1057.719,"endTime":1060.329,"body":"that your team sent me"},{"speaker":"Cory Connors","startTime":1060.329,"endTime":1062.159,"body":"lined with woolen material."},{"speaker":"Cory Connors","startTime":1062.659,"endTime":1064.819,"body":"Do you have any new"},{"speaker":"Cory Connors","startTime":1062.659,"endTime":1064.819,"body":"products coming out that"},{"speaker":"Cory Connors","startTime":1064.819,"endTime":1065.669,"body":"you want to talk about?"},{"speaker":"Cory Connors","startTime":1065.669,"endTime":1066.819,"body":"what's next for Woola?"},{"speaker":"Cory Connors","startTime":1066.829,"endTime":1069.789,"body":"What, we're excited to"},{"speaker":"Cory Connors","startTime":1066.829,"endTime":1069.789,"body":"see the future of your"},{"speaker":"Cory Connors","startTime":1069.809,"endTime":1070.679,"body":"packaging materials."},{"speaker":"Anna Liisa Palatu","startTime":1070.929,"endTime":1071.219,"body":"Yeah."},{"speaker":"Anna Liisa Palatu","startTime":1071.309,"endTime":1073.729,"body":"So the very first product"},{"speaker":"Anna Liisa Palatu","startTime":1071.309,"endTime":1073.729,"body":"that we started from"},{"speaker":"Anna Liisa Palatu","startTime":1073.739,"endTime":1074.909,"body":"was the wool envelope."},{"speaker":"Anna Liisa Palatu","startTime":1074.909,"endTime":1078.439,"body":"So the first product that you"},{"speaker":"Anna Liisa Palatu","startTime":1074.909,"endTime":1078.439,"body":"showed, and that has also been"},{"speaker":"Anna Liisa Palatu","startTime":1078.439,"endTime":1080.079,"body":"like majority of our sales."},{"speaker":"Anna Liisa Palatu","startTime":1080.489,"endTime":1084.439,"body":"then the, basically the new"},{"speaker":"Anna Liisa Palatu","startTime":1080.489,"endTime":1084.439,"body":"product that we have is the"},{"speaker":"Anna Liisa Palatu","startTime":1084.439,"endTime":1087.319,"body":"wool box, that you showed"},{"speaker":"Anna Liisa Palatu","startTime":1084.439,"endTime":1087.319,"body":"us the second, product."},{"speaker":"Anna Liisa Palatu","startTime":1087.479,"endTime":1087.979,"body":"Over there."},{"speaker":"Anna Liisa Palatu","startTime":1088.389,"endTime":1092.569,"body":"And that's something that we are"},{"speaker":"Anna Liisa Palatu","startTime":1088.389,"endTime":1092.569,"body":"offering to companies that are"},{"speaker":"Anna Liisa Palatu","startTime":1092.569,"endTime":1094.069,"body":"shipping, for example, watches."},{"speaker":"Anna Liisa Palatu","startTime":1094.649,"endTime":1096.779,"body":"So they need like the"},{"speaker":"Anna Liisa Palatu","startTime":1094.649,"endTime":1096.779,"body":"outer box that's made"},{"speaker":"Anna Liisa Palatu","startTime":1096.779,"endTime":1099.419,"body":"usually from cardboard, as"},{"speaker":"Anna Liisa Palatu","startTime":1096.779,"endTime":1099.419,"body":"well as the inner lining."},{"speaker":"Anna Liisa Palatu","startTime":1099.849,"endTime":1102.319,"body":"it's also for, companies"},{"speaker":"Anna Liisa Palatu","startTime":1099.849,"endTime":1102.319,"body":"that are shipping items"},{"speaker":"Anna Liisa Palatu","startTime":1102.319,"endTime":1103.279,"body":"that are a bit bigger."},{"speaker":"Anna Liisa Palatu","startTime":1103.279,"endTime":1106.589,"body":"So things that don't fit into an"},{"speaker":"Anna Liisa Palatu","startTime":1103.279,"endTime":1106.589,"body":"envelope or things that are too"},{"speaker":"Anna Liisa Palatu","startTime":1106.599,"endTime":1108.749,"body":"heavy to be put in an envelope."},{"speaker":"Anna Liisa Palatu","startTime":1109.039,"endTime":1111.679,"body":"and we have quite a lot"},{"speaker":"Anna Liisa Palatu","startTime":1109.039,"endTime":1111.679,"body":"of customization options"},{"speaker":"Anna Liisa Palatu","startTime":1111.679,"endTime":1112.699,"body":"with the wool box."},{"speaker":"Anna Liisa Palatu","startTime":1113.019,"endTime":1114.349,"body":"we do, custom products."},{"speaker":"Anna Liisa Palatu","startTime":1114.634,"endTime":1115.554,"body":"Products as well."},{"speaker":"Anna Liisa Palatu","startTime":1115.864,"endTime":1118.074,"body":"so that's mainly for,"},{"speaker":"Anna Liisa Palatu","startTime":1115.864,"endTime":1118.074,"body":"companies that are coming"},{"speaker":"Anna Liisa Palatu","startTime":1118.074,"endTime":1119.624,"body":"in with larger orders."},{"speaker":"Anna Liisa Palatu","startTime":1119.814,"endTime":1122.824,"body":"And then another product that"},{"speaker":"Anna Liisa Palatu","startTime":1119.814,"endTime":1122.824,"body":"we have, which is probably one"},{"speaker":"Anna Liisa Palatu","startTime":1122.824,"endTime":1125.994,"body":"of our favorites, is something"},{"speaker":"Anna Liisa Palatu","startTime":1122.824,"endTime":1125.994,"body":"that we call bubble wool."},{"speaker":"Anna Liisa Palatu","startTime":1127.094,"endTime":1130.674,"body":"So obviously inspired"},{"speaker":"Anna Liisa Palatu","startTime":1127.094,"endTime":1130.674,"body":"by bubble wrap, but it"},{"speaker":"Anna Liisa Palatu","startTime":1130.674,"endTime":1132.684,"body":"is a sheet material."},{"speaker":"Anna Liisa Palatu","startTime":1133.144,"endTime":1136.364,"body":"that has these little wool"},{"speaker":"Anna Liisa Palatu","startTime":1133.144,"endTime":1136.364,"body":"bubbles in it and it can also"},{"speaker":"Anna Liisa Palatu","startTime":1136.364,"endTime":1138.244,"body":"be like customized partially."},{"speaker":"Anna Liisa Palatu","startTime":1138.294,"endTime":1142.234,"body":"we have, we have been able to"},{"speaker":"Anna Liisa Palatu","startTime":1138.294,"endTime":1142.234,"body":"emboss logos on it as well."},{"speaker":"Anna Liisa Palatu","startTime":1142.574,"endTime":1145.004,"body":"And that's for, again,"},{"speaker":"Anna Liisa Palatu","startTime":1142.574,"endTime":1145.004,"body":"for shipping larger items."},{"speaker":"Anna Liisa Palatu","startTime":1145.014,"endTime":1147.234,"body":"things that don't"},{"speaker":"Anna Liisa Palatu","startTime":1145.014,"endTime":1147.234,"body":"fit into an envelope."},{"speaker":"Cory Connors","startTime":1147.484,"endTime":1148.129,"body":"I like it."},{"speaker":"Cory Connors","startTime":1148.389,"endTime":1149.139,"body":"I really like it."},{"speaker":"Cory Connors","startTime":1149.149,"endTime":1149.899,"body":"This is cool."},{"speaker":"Cory Connors","startTime":1149.899,"endTime":1154.739,"body":"This is the wool, bubble, as you"},{"speaker":"Cory Connors","startTime":1149.899,"endTime":1154.739,"body":"said, I love the W logo there."},{"speaker":"Cory Connors","startTime":1154.739,"endTime":1158.299,"body":"And I could imagine a large"},{"speaker":"Cory Connors","startTime":1154.739,"endTime":1158.299,"body":"brand or even a small brand"},{"speaker":"Cory Connors","startTime":1158.309,"endTime":1163.289,"body":"being very excited to have"},{"speaker":"Cory Connors","startTime":1158.309,"endTime":1163.289,"body":"a customized wool blanket"},{"speaker":"Cory Connors","startTime":1163.289,"endTime":1164.989,"body":"essentially for their packaging."},{"speaker":"Cory Connors","startTime":1164.989,"endTime":1167.709,"body":"It's just what a"},{"speaker":"Cory Connors","startTime":1164.989,"endTime":1167.709,"body":"high end luxury feel."},{"speaker":"Cory Connors","startTime":1167.949,"endTime":1171.829,"body":"and we mentioned the unboxing"},{"speaker":"Cory Connors","startTime":1167.949,"endTime":1171.829,"body":"experience before I think"},{"speaker":"Cory Connors","startTime":1171.859,"endTime":1172.909,"body":"consumers are going to."},{"speaker":"Cory Connors","startTime":1173.114,"endTime":1174.444,"body":"Flip out over this stuff."},{"speaker":"Cory Connors","startTime":1174.484,"endTime":1175.414,"body":"I really do."},{"speaker":"Cory Connors","startTime":1175.684,"endTime":1178.214,"body":"I'm sure you've gotten"},{"speaker":"Cory Connors","startTime":1175.684,"endTime":1178.214,"body":"really great feedback so far."},{"speaker":"Anna Liisa Palatu","startTime":1179.524,"endTime":1181.714,"body":"Yeah so"},{"speaker":"Anna Liisa Palatu","startTime":1179.524,"endTime":1181.714,"body":"the first time that we came"},{"speaker":"Anna Liisa Palatu","startTime":1181.714,"endTime":1184.894,"body":"up with a prototype of this"},{"speaker":"Anna Liisa Palatu","startTime":1181.714,"endTime":1184.894,"body":"product was like actually"},{"speaker":"Anna Liisa Palatu","startTime":1185.199,"endTime":1186.129,"body":"Quite a long time ago."},{"speaker":"Anna Liisa Palatu","startTime":1186.129,"endTime":1188.279,"body":"It was right in the"},{"speaker":"Anna Liisa Palatu","startTime":1186.129,"endTime":1188.279,"body":"beginning of Woola in 2020."},{"speaker":"Anna Liisa Palatu","startTime":1188.279,"endTime":1191.899,"body":"But at that time we were not"},{"speaker":"Anna Liisa Palatu","startTime":1188.279,"endTime":1191.899,"body":"able to produce this at scale."},{"speaker":"Anna Liisa Palatu","startTime":1192.139,"endTime":1194.489,"body":"But the first time that"},{"speaker":"Anna Liisa Palatu","startTime":1192.139,"endTime":1194.489,"body":"this sort of came out with"},{"speaker":"Anna Liisa Palatu","startTime":1194.499,"endTime":1197.959,"body":"the machine, we freaked out"},{"speaker":"Anna Liisa Palatu","startTime":1194.499,"endTime":1197.959,"body":"because it looked so cool."},{"speaker":"Anna Liisa Palatu","startTime":1198.269,"endTime":1200.529,"body":"And, yeah, it's definitely"},{"speaker":"Anna Liisa Palatu","startTime":1198.269,"endTime":1200.529,"body":"like the most unique"},{"speaker":"Anna Liisa Palatu","startTime":1200.529,"endTime":1201.649,"body":"product that we have."},{"speaker":"Anna Liisa Palatu","startTime":1201.699,"endTime":1205.689,"body":"And, in terms of like end users,"},{"speaker":"Anna Liisa Palatu","startTime":1201.699,"endTime":1205.689,"body":"yeah, we've gotten some pretty"},{"speaker":"Anna Liisa Palatu","startTime":1205.689,"endTime":1209.009,"body":"interesting ideas from them"},{"speaker":"Anna Liisa Palatu","startTime":1205.689,"endTime":1209.009,"body":"because people are so creative."},{"speaker":"Anna Liisa Palatu","startTime":1209.009,"endTime":1210.129,"body":"we have, a whole."},{"speaker":"Anna Liisa Palatu","startTime":1210.389,"endTime":1213.999,"body":"Page on our landing on our"},{"speaker":"Anna Liisa Palatu","startTime":1210.389,"endTime":1213.999,"body":"website that's dedicated to"},{"speaker":"Anna Liisa Palatu","startTime":1214.029,"endTime":1216.859,"body":"ideas that we've gotten from"},{"speaker":"Anna Liisa Palatu","startTime":1214.029,"endTime":1216.859,"body":"end users in terms of how"},{"speaker":"Anna Liisa Palatu","startTime":1216.889,"endTime":1219.369,"body":"they reuse the packaging."},{"speaker":"Anna Liisa Palatu","startTime":1219.699,"endTime":1224.379,"body":"So one thing that we get a"},{"speaker":"Anna Liisa Palatu","startTime":1219.699,"endTime":1224.379,"body":"lot is that cats and dogs and"},{"speaker":"Anna Liisa Palatu","startTime":1224.399,"endTime":1226.799,"body":"other pets really like Woola."},{"speaker":"Anna Liisa Palatu","startTime":1227.119,"endTime":1228.519,"body":"So they like sleeping on it."},{"speaker":"Anna Liisa Palatu","startTime":1228.559,"endTime":1232.149,"body":"We have a lot of photos"},{"speaker":"Anna Liisa Palatu","startTime":1228.559,"endTime":1232.149,"body":"of people's pets sleeping"},{"speaker":"Anna Liisa Palatu","startTime":1232.149,"endTime":1234.609,"body":"on the wool envelopes"},{"speaker":"Anna Liisa Palatu","startTime":1232.149,"endTime":1234.609,"body":"or on the bubble wool."},{"speaker":"Anna Liisa Palatu","startTime":1235.504,"endTime":1240.12,"body":"Then, we have people who have"},{"speaker":"Anna Liisa Palatu","startTime":1235.504,"endTime":1240.12,"body":"used, wool as a dish mop, so"},{"speaker":"Anna Liisa Palatu","startTime":1240.12,"endTime":1242.859,"body":"it works very well for that."},{"speaker":"Anna Liisa Palatu","startTime":1242.859,"endTime":1246.578,"body":"it works for polishing silver"},{"speaker":"Anna Liisa Palatu","startTime":1242.859,"endTime":1246.578,"body":"jewelry, and then my favorite"},{"speaker":"Anna Liisa Palatu","startTime":1246.578,"endTime":1249.438,"body":"is definitely, an example"},{"speaker":"Anna Liisa Palatu","startTime":1246.578,"endTime":1249.438,"body":"of one, client from Norway"},{"speaker":"Anna Liisa Palatu","startTime":1249.708,"endTime":1254.368,"body":"where, their end user used"},{"speaker":"Anna Liisa Palatu","startTime":1249.708,"endTime":1254.368,"body":"the wool as, shoe insole."},{"speaker":"Anna Liisa Palatu","startTime":1255.058,"endTime":1258.238,"body":"So again, what I mentioned"},{"speaker":"Anna Liisa Palatu","startTime":1255.058,"endTime":1258.238,"body":"before regulates temperatures,"},{"speaker":"Anna Liisa Palatu","startTime":1258.238,"endTime":1261.178,"body":"regulates humidity,"},{"speaker":"Anna Liisa Palatu","startTime":1258.238,"endTime":1261.178,"body":"perfect for Nordic winters."},{"speaker":"Anna Liisa Palatu","startTime":1261.468,"endTime":1263.438,"body":"I've tested that"},{"speaker":"Anna Liisa Palatu","startTime":1261.468,"endTime":1263.438,"body":"out myself as well."},{"speaker":"Anna Liisa Palatu","startTime":1263.438,"endTime":1264.608,"body":"It works quite well."},{"speaker":"Anna Liisa Palatu","startTime":1264.938,"endTime":1267.418,"body":"yeah, so there are a bunch of"},{"speaker":"Anna Liisa Palatu","startTime":1264.938,"endTime":1267.418,"body":"ideas that the end users have"},{"speaker":"Anna Liisa Palatu","startTime":1267.658,"endTime":1270.578,"body":"come up with, which I guess"},{"speaker":"Anna Liisa Palatu","startTime":1267.658,"endTime":1270.578,"body":"is a sign that they like it."},{"speaker":"Cory Connors","startTime":1270.828,"endTime":1271.288,"body":"Excellent."},{"speaker":"Cory Connors","startTime":1271.508,"endTime":1271.968,"body":"Well done."},{"speaker":"Brodie Vander Dussen","startTime":1272.828,"endTime":1275.09,"body":"And I"},{"speaker":"Brodie Vander Dussen","startTime":1272.828,"endTime":1275.09,"body":"think maybe if I was listening"},{"speaker":"Brodie Vander Dussen","startTime":1275.09,"endTime":1279.128,"body":"to this and was listening"},{"speaker":"Brodie Vander Dussen","startTime":1275.09,"endTime":1279.128,"body":"to, repurposing discarded"},{"speaker":"Brodie Vander Dussen","startTime":1279.128,"endTime":1280.648,"body":"waste wool, I wouldn't."},{"speaker":"Brodie Vander Dussen","startTime":1281.518,"endTime":1284.088,"body":"I wouldn't picture"},{"speaker":"Brodie Vander Dussen","startTime":1281.518,"endTime":1284.088,"body":"what it looks like."},{"speaker":"Brodie Vander Dussen","startTime":1284.358,"endTime":1287.738,"body":"It looks clean and it looks"},{"speaker":"Brodie Vander Dussen","startTime":1284.358,"endTime":1287.738,"body":"luxury and it looks, even Corey,"},{"speaker":"Brodie Vander Dussen","startTime":1287.738,"endTime":1288.868,"body":"you're holding up that sheet."},{"speaker":"Brodie Vander Dussen","startTime":1289.148,"endTime":1291.718,"body":"And I was like, I would"},{"speaker":"Brodie Vander Dussen","startTime":1289.148,"endTime":1291.718,"body":"love that on my bed."},{"speaker":"Brodie Vander Dussen","startTime":1291.768,"endTime":1295.188,"body":"that looks really cozy"},{"speaker":"Brodie Vander Dussen","startTime":1291.768,"endTime":1295.188,"body":"and something that I would"},{"speaker":"Brodie Vander Dussen","startTime":1295.358,"endTime":1299.528,"body":"like is not what I pictured"},{"speaker":"Brodie Vander Dussen","startTime":1295.358,"endTime":1299.528,"body":"when I heard waste product."},{"speaker":"Brodie Vander Dussen","startTime":1299.548,"endTime":1301.928,"body":"And I think that's a really"},{"speaker":"Brodie Vander Dussen","startTime":1299.548,"endTime":1301.928,"body":"important factor that if"},{"speaker":"Brodie Vander Dussen","startTime":1301.928,"endTime":1304.288,"body":"someone's listening to"},{"speaker":"Brodie Vander Dussen","startTime":1301.928,"endTime":1304.288,"body":"this, that they look it up"},{"speaker":"Brodie Vander Dussen","startTime":1304.298,"endTime":1305.768,"body":"because it really, truly is."},{"speaker":"Brodie Vander Dussen","startTime":1306.898,"endTime":1310.288,"body":"I think really cool"},{"speaker":"Brodie Vander Dussen","startTime":1306.898,"endTime":1310.288,"body":"and is a luxury."},{"speaker":"Brodie Vander Dussen","startTime":1310.768,"endTime":1314.228,"body":"It adds to that unboxing"},{"speaker":"Brodie Vander Dussen","startTime":1310.768,"endTime":1314.228,"body":"experience and it doesn't feel"},{"speaker":"Brodie Vander Dussen","startTime":1314.228,"endTime":1317.638,"body":"like a waste product, but in"},{"speaker":"Brodie Vander Dussen","startTime":1314.228,"endTime":1317.638,"body":"the same way, like it really,"},{"speaker":"Brodie Vander Dussen","startTime":1317.638,"endTime":1320.278,"body":"like you were saying, your"},{"speaker":"Brodie Vander Dussen","startTime":1317.638,"endTime":1320.278,"body":"consumer and consumers are"},{"speaker":"Brodie Vander Dussen","startTime":1320.278,"endTime":1324.208,"body":"continuing that life cycle"},{"speaker":"Brodie Vander Dussen","startTime":1320.278,"endTime":1324.208,"body":"and continuing to give, again,"},{"speaker":"Brodie Vander Dussen","startTime":1324.208,"endTime":1325.653,"body":"what could have been waste."},{"speaker":"Brodie Vander Dussen","startTime":1325.903,"endTime":1328.543,"body":"Because it's packaging and"},{"speaker":"Brodie Vander Dussen","startTime":1325.903,"endTime":1328.543,"body":"that typically is where"},{"speaker":"Brodie Vander Dussen","startTime":1328.543,"endTime":1331.813,"body":"things end up, giving it a"},{"speaker":"Brodie Vander Dussen","startTime":1328.543,"endTime":1331.813,"body":"new life as shoe insoles."},{"speaker":"Brodie Vander Dussen","startTime":1331.853,"endTime":1333.353,"body":"I'm seeing things in"},{"speaker":"Brodie Vander Dussen","startTime":1331.853,"endTime":1333.353,"body":"here, like lining the"},{"speaker":"Brodie Vander Dussen","startTime":1333.353,"endTime":1334.793,"body":"bottom of a flower pot."},{"speaker":"Brodie Vander Dussen","startTime":1335.103,"endTime":1338.333,"body":"Like how cool, I'm obviously"},{"speaker":"Brodie Vander Dussen","startTime":1335.103,"endTime":1338.333,"body":"obsessed with the cats"},{"speaker":"Brodie Vander Dussen","startTime":1338.333,"endTime":1340.643,"body":"and dogs and all of the"},{"speaker":"Brodie Vander Dussen","startTime":1338.333,"endTime":1340.643,"body":"pictures that they are in."},{"speaker":"Brodie Vander Dussen","startTime":1341.353,"endTime":1343.098,"body":"I think that's a really cool."},{"speaker":"Brodie Vander Dussen","startTime":1343.488,"endTime":1346.228,"body":"Story of this evolution"},{"speaker":"Brodie Vander Dussen","startTime":1343.488,"endTime":1346.228,"body":"of this product can just"},{"speaker":"Brodie Vander Dussen","startTime":1346.258,"endTime":1347.358,"body":"continue to live and live."},{"speaker":"Brodie Vander Dussen","startTime":1348.258,"endTime":1349.968,"body":"Do you have anything"},{"speaker":"Brodie Vander Dussen","startTime":1348.258,"endTime":1349.968,"body":"else you want to talk"},{"speaker":"Brodie Vander Dussen","startTime":1349.978,"endTime":1351.208,"body":"about anything else?"},{"speaker":"Brodie Vander Dussen","startTime":1351.208,"endTime":1351.918,"body":"You want to share?"},{"speaker":"Anna Liisa Palatu","startTime":1352.134,"endTime":1354.754,"body":"yeah, just"},{"speaker":"Anna Liisa Palatu","startTime":1352.134,"endTime":1354.754,"body":"to quickly reflect on what you"},{"speaker":"Anna Liisa Palatu","startTime":1354.754,"endTime":1356.894,"body":"mentioned about wasteful because"},{"speaker":"Anna Liisa Palatu","startTime":1354.754,"endTime":1356.894,"body":"I think it's, yeah, it's a"},{"speaker":"Anna Liisa Palatu","startTime":1356.894,"endTime":1358.444,"body":"very interesting topic because."},{"speaker":"Anna Liisa Palatu","startTime":1358.519,"endTime":1363.259,"body":"The phrase waste wool is"},{"speaker":"Anna Liisa Palatu","startTime":1358.519,"endTime":1363.259,"body":"not doing the wool justice,"},{"speaker":"Anna Liisa Palatu","startTime":1363.299,"endTime":1366.089,"body":"but unfortunately we"},{"speaker":"Anna Liisa Palatu","startTime":1363.299,"endTime":1366.089,"body":"haven't found another term."},{"speaker":"Anna Liisa Palatu","startTime":1366.359,"endTime":1368.939,"body":"We have some pretty like good"},{"speaker":"Anna Liisa Palatu","startTime":1366.359,"endTime":1368.939,"body":"phrases for it in Estonia,"},{"speaker":"Anna Liisa Palatu","startTime":1368.959,"endTime":1371.629,"body":"but unfortunately the whole"},{"speaker":"Anna Liisa Palatu","startTime":1368.959,"endTime":1371.629,"body":"world doesn't speak Estonian."},{"speaker":"Anna Liisa Palatu","startTime":1371.639,"endTime":1372.739,"body":"So that's not very helpful."},{"speaker":"Anna Liisa Palatu","startTime":1373.199,"endTime":1375.469,"body":"but, yeah, it's not waste wool."},{"speaker":"Anna Liisa Palatu","startTime":1375.509,"endTime":1377.689,"body":"it's just wool that is"},{"speaker":"Anna Liisa Palatu","startTime":1375.509,"endTime":1377.689,"body":"left over because the"},{"speaker":"Anna Liisa Palatu","startTime":1377.689,"endTime":1378.939,"body":"kind of, the kind of."},{"speaker":"Anna Liisa Palatu","startTime":1379.124,"endTime":1383.214,"body":"farms that we work with,"},{"speaker":"Anna Liisa Palatu","startTime":1379.124,"endTime":1383.214,"body":"they're all small scale farms."},{"speaker":"Anna Liisa Palatu","startTime":1383.264,"endTime":1385.994,"body":"and this is something that's"},{"speaker":"Anna Liisa Palatu","startTime":1383.264,"endTime":1385.994,"body":"really important for us because"},{"speaker":"Anna Liisa Palatu","startTime":1385.994,"endTime":1389.444,"body":"right, when we started Woola,"},{"speaker":"Anna Liisa Palatu","startTime":1385.994,"endTime":1389.444,"body":"we knew that there's no way"},{"speaker":"Anna Liisa Palatu","startTime":1389.444,"endTime":1392.994,"body":"that we're going to work with"},{"speaker":"Anna Liisa Palatu","startTime":1389.444,"endTime":1392.994,"body":"factory farms or anyone who"},{"speaker":"Anna Liisa Palatu","startTime":1393.004,"endTime":1396.824,"body":"practices intensive farming"},{"speaker":"Anna Liisa Palatu","startTime":1393.004,"endTime":1396.824,"body":"because that is not sustainable"},{"speaker":"Anna Liisa Palatu","startTime":1396.824,"endTime":1398.394,"body":"and that is also not ethical."},{"speaker":"Anna Liisa Palatu","startTime":1398.674,"endTime":1401.744,"body":"So the kind of wool that"},{"speaker":"Anna Liisa Palatu","startTime":1398.674,"endTime":1401.744,"body":"is considered waste wool."},{"speaker":"Anna Liisa Palatu","startTime":1402.009,"endTime":1404.799,"body":"it's just coming from, small"},{"speaker":"Anna Liisa Palatu","startTime":1402.009,"endTime":1404.799,"body":"scale farmers that have to"},{"speaker":"Anna Liisa Palatu","startTime":1404.799,"endTime":1407.799,"body":"shear their sheep every year"},{"speaker":"Anna Liisa Palatu","startTime":1404.799,"endTime":1407.799,"body":"because if they wouldn't do it,"},{"speaker":"Anna Liisa Palatu","startTime":1407.799,"endTime":1409.289,"body":"then the sheep couldn't move."},{"speaker":"Anna Liisa Palatu","startTime":1409.609,"endTime":1412.579,"body":"And there are cases where,"},{"speaker":"Anna Liisa Palatu","startTime":1409.609,"endTime":1412.579,"body":"I think from Australia where"},{"speaker":"Anna Liisa Palatu","startTime":1412.839,"endTime":1416.249,"body":"sheep, that have escaped the"},{"speaker":"Anna Liisa Palatu","startTime":1412.839,"endTime":1416.249,"body":"farm or gotten lost, their"},{"speaker":"Anna Liisa Palatu","startTime":1416.249,"endTime":1419.419,"body":"owners find them, several years"},{"speaker":"Anna Liisa Palatu","startTime":1416.249,"endTime":1419.419,"body":"later and they're just walking"},{"speaker":"Anna Liisa Palatu","startTime":1419.429,"endTime":1423.704,"body":"around with uh, a massive"},{"speaker":"Anna Liisa Palatu","startTime":1419.429,"endTime":1423.704,"body":"amount of wool on their backs."},{"speaker":"Anna Liisa Palatu","startTime":1423.704,"endTime":1426.424,"body":"I think it was like 20 kilos"},{"speaker":"Anna Liisa Palatu","startTime":1423.704,"endTime":1426.424,"body":"or something like that."},{"speaker":"Anna Liisa Palatu","startTime":1426.424,"endTime":1428.594,"body":"So it makes it very"},{"speaker":"Anna Liisa Palatu","startTime":1426.424,"endTime":1428.594,"body":"difficult for them to move."},{"speaker":"Anna Liisa Palatu","startTime":1428.624,"endTime":1430.644,"body":"So this is why sheep"},{"speaker":"Anna Liisa Palatu","startTime":1428.624,"endTime":1430.644,"body":"need to be sheared."},{"speaker":"Anna Liisa Palatu","startTime":1430.674,"endTime":1433.644,"body":"Otherwise they would"},{"speaker":"Anna Liisa Palatu","startTime":1430.674,"endTime":1433.644,"body":"have trouble moving."},{"speaker":"Anna Liisa Palatu","startTime":1433.944,"endTime":1436.614,"body":"So in that sense, yeah, it's"},{"speaker":"Anna Liisa Palatu","startTime":1433.944,"endTime":1436.614,"body":"considered waste wool, but"},{"speaker":"Anna Liisa Palatu","startTime":1436.614,"endTime":1439.684,"body":"it's, it actually has a lot"},{"speaker":"Anna Liisa Palatu","startTime":1436.614,"endTime":1439.684,"body":"of worth, in our opinion."},{"speaker":"Anna Liisa Palatu","startTime":1441.084,"endTime":1441.494,"body":"Wow,"},{"speaker":"Cory Connors","startTime":1441.744,"endTime":1443.424,"body":"I see"},{"speaker":"Cory Connors","startTime":1441.744,"endTime":1443.424,"body":"so many things that"},{"speaker":"Cory Connors","startTime":1443.434,"endTime":1444.674,"body":"this can be used for."},{"speaker":"Cory Connors","startTime":1444.714,"endTime":1447.744,"body":"I'm very, excited for the"},{"speaker":"Cory Connors","startTime":1444.714,"endTime":1447.744,"body":"future of your company."},{"speaker":"Cory Connors","startTime":1448.214,"endTime":1449.404,"body":"what's the best way?"},{"speaker":"Cory Connors","startTime":1449.444,"endTime":1451.954,"body":"And I want to ask you a"},{"speaker":"Cory Connors","startTime":1449.444,"endTime":1451.954,"body":"question after this, but"},{"speaker":"Cory Connors","startTime":1451.954,"endTime":1454.784,"body":"what's the best way, for people"},{"speaker":"Cory Connors","startTime":1451.954,"endTime":1454.784,"body":"to get in touch with you?"},{"speaker":"Anna Liisa Palatu","startTime":1455.034,"endTime":1457.154,"body":"So we,"},{"speaker":"Anna Liisa Palatu","startTime":1455.034,"endTime":1457.154,"body":"are basically everywhere."},{"speaker":"Anna Liisa Palatu","startTime":1457.434,"endTime":1457.724,"body":"Woola."},{"speaker":"Anna Liisa Palatu","startTime":1457.944,"endTime":1460.534,"body":"io is the best"},{"speaker":"Anna Liisa Palatu","startTime":1457.944,"endTime":1460.534,"body":"place to start from."},{"speaker":"Anna Liisa Palatu","startTime":1460.534,"endTime":1467.444,"body":"So that's our website and we"},{"speaker":"Anna Liisa Palatu","startTime":1460.534,"endTime":1467.444,"body":"offer free samples to, online"},{"speaker":"Anna Liisa Palatu","startTime":1467.444,"endTime":1470.094,"body":"stores and everyone who has"},{"speaker":"Anna Liisa Palatu","startTime":1467.444,"endTime":1470.094,"body":"a use case for our products,"},{"speaker":"Anna Liisa Palatu","startTime":1470.094,"endTime":1473.544,"body":"because it's the kind of product"},{"speaker":"Anna Liisa Palatu","startTime":1470.094,"endTime":1473.544,"body":"that you actually have to."},{"speaker":"Anna Liisa Palatu","startTime":1474.019,"endTime":1476.649,"body":"See and touch with your"},{"speaker":"Anna Liisa Palatu","startTime":1474.019,"endTime":1476.649,"body":"own hands to understand"},{"speaker":"Anna Liisa Palatu","startTime":1476.649,"endTime":1477.689,"body":"what it's all about."},{"speaker":"Anna Liisa Palatu","startTime":1477.689,"endTime":1480.969,"body":"the pictures don't really do it"},{"speaker":"Anna Liisa Palatu","startTime":1477.689,"endTime":1480.969,"body":"justice because once you receive"},{"speaker":"Anna Liisa Palatu","startTime":1480.969,"endTime":1483.149,"body":"the parcel, then you see what"},{"speaker":"Anna Liisa Palatu","startTime":1480.969,"endTime":1483.149,"body":"we're really talking about."},{"speaker":"Anna Liisa Palatu","startTime":1483.149,"endTime":1485.009,"body":"So website is a good start."},{"speaker":"Anna Liisa Palatu","startTime":1485.079,"endTime":1487.289,"body":"we're pretty active"},{"speaker":"Anna Liisa Palatu","startTime":1485.079,"endTime":1487.289,"body":"on LinkedIn as well."},{"speaker":"Anna Liisa Palatu","startTime":1487.599,"endTime":1490.939,"body":"Sharing some, also some,"},{"speaker":"Anna Liisa Palatu","startTime":1487.599,"endTime":1490.939,"body":"office related content,"},{"speaker":"Anna Liisa Palatu","startTime":1490.969,"endTime":1494.349,"body":"as you can maybe see from"},{"speaker":"Anna Liisa Palatu","startTime":1490.969,"endTime":1494.349,"body":"my virtual background."},{"speaker":"Anna Liisa Palatu","startTime":1494.399,"endTime":1497.589,"body":"so yeah, that those are the best"},{"speaker":"Anna Liisa Palatu","startTime":1494.399,"endTime":1497.589,"body":"ways to get in touch with us."},{"speaker":"Cory Connors","startTime":1497.788,"endTime":1499.638,"body":"I'm a big"},{"speaker":"Cory Connors","startTime":1497.788,"endTime":1499.638,"body":"fan of The Office and,"},{"speaker":"Cory Connors","startTime":1499.688,"endTime":1502.118,"body":"like we were talking about"},{"speaker":"Cory Connors","startTime":1499.688,"endTime":1502.118,"body":"before, a lot of the Aurora"},{"speaker":"Cory Connors","startTime":1502.118,"endTime":1505.128,"body":"packaging products are in that"},{"speaker":"Cory Connors","startTime":1502.118,"endTime":1505.128,"body":"warehouse, which is so cool."},{"speaker":"Cory Connors","startTime":1505.748,"endTime":1508.368,"body":"Would you do us a"},{"speaker":"Cory Connors","startTime":1505.748,"endTime":1508.368,"body":"favor and would you say"},{"speaker":"Cory Connors","startTime":1508.368,"endTime":1510.428,"body":"something in Estonian?"},{"speaker":"Cory Connors","startTime":1510.978,"endTime":1513.468,"body":"Would you say something like,"},{"speaker":"Cory Connors","startTime":1510.978,"endTime":1513.468,"body":"thank you for listening to"},{"speaker":"Cory Connors","startTime":1513.468,"endTime":1515.918,"body":"the Sustainable Packaging"},{"speaker":"Cory Connors","startTime":1513.468,"endTime":1515.918,"body":"Podcast or something like that?"},{"speaker":"Anna Liisa Palatu","startTime":1516.948,"endTime":1517.658,"body":"Yeah, sure."},{"speaker":"Anna Liisa Palatu","startTime":1517.658,"endTime":1517.831,"body":"To end"},{"speaker":"Cory Connors","startTime":1517.831,"endTime":1517.918,"body":"it."},{"speaker":"Cory Connors","startTime":1517.918,"endTime":1519.127,"body":"for listening to"},{"speaker":"Cory Connors","startTime":1519.127,"endTime":1519.933,"body":"to a"},{"speaker":"Anna Liisa Palatu","startTime":1519.933,"endTime":1522.755,"body":"I"},{"speaker":"Anna Liisa Palatu","startTime":1519.933,"endTime":1522.755,"body":"hope we can help you with"},{"speaker":"Anna Liisa Palatu","startTime":1522.755,"endTime":1523.965,"body":"a continuous package."},{"speaker":"Anna Liisa Palatu","startTime":1523.965,"endTime":1524.368,"body":"Awesome."},{"speaker":"Anna Liisa Palatu","startTime":1524.368,"endTime":1524.771,"body":"I"},{"speaker":"Anna Liisa Palatu","startTime":1525.021,"endTime":1525.291,"body":"love"},{"speaker":"Cory Connors","startTime":1525.291,"endTime":1526.701,"body":"it."},{"speaker":"Cory Connors","startTime":1526.701,"endTime":1527.771,"body":"Thank you so much."},{"speaker":"Cory Connors","startTime":1528.271,"endTime":1531.911,"body":"What a beautiful language, and"},{"speaker":"Cory Connors","startTime":1528.271,"endTime":1531.911,"body":"we appreciate your time today."},{"speaker":"Cory Connors","startTime":1531.971,"endTime":1532.411,"body":"Thank you."},{"speaker":"Anna Liisa Palatu","startTime":1532.571,"endTime":1532.811,"body":"Yeah."},{"speaker":"Anna Liisa Palatu","startTime":1532.821,"endTime":1534.141,"body":"It was great"},{"speaker":"Anna Liisa Palatu","startTime":1532.821,"endTime":1534.141,"body":"talking to you guys."},{"speaker":"Anna Liisa Palatu","startTime":1535.141,"endTime":1535.631,"body":"Thank you."},{"speaker":"Anna Liisa Palatu","startTime":1536.641,"endTime":1537.211,"body":"Thank you."}]}