{"version":"1.0.0","segments":[{"speaker":"Cory Connors","startTime":0.0,"endTime":1.919,"body":"Welcome"},{"speaker":"Cory Connors","startTime":0.0,"endTime":1.919,"body":"to Sustainable Packaging"},{"speaker":"Cory Connors","startTime":1.919,"endTime":3.169,"body":"with Cory Connors"},{"speaker":"Brodie Vander Dussen","startTime":3.54,"endTime":5.08,"body":"and"},{"speaker":"Brodie Vander Dussen","startTime":3.54,"endTime":5.08,"body":"then Brodie Vander Dussen"},{"speaker":"Brodie Vander Dussen","startTime":5.48,"endTime":8.639,"body":"."},{"speaker":"Brodie Vander Dussen","startTime":5.48,"endTime":8.639,"body":"Cory Connors: We're so excited"},{"speaker":"Brodie Vander Dussen","startTime":8.639,"endTime":13.63,"body":"experience video today,"},{"speaker":"Brodie Vander Dussen","startTime":8.639,"endTime":13.63,"body":"because we have a CEO and co"},{"speaker":"Brodie Vander Dussen","startTime":13.63,"endTime":18.389,"body":"founder of Aura Mexico, which"},{"speaker":"Brodie Vander 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Tayara","startTime":28.68,"endTime":29.01,"body":"Thank you."},{"speaker":"Cory Connors","startTime":29.145,"endTime":30.965,"body":"Thank you so"},{"speaker":"Cory Connors","startTime":29.145,"endTime":30.965,"body":"much for being on the show."},{"speaker":"Cory Connors","startTime":30.965,"endTime":33.945,"body":"We were really excited and,"},{"speaker":"Cory Connors","startTime":30.965,"endTime":33.945,"body":"we'll tell this story later,"},{"speaker":"Cory Connors","startTime":33.945,"endTime":37.145,"body":"but I want to talk about"},{"speaker":"Cory Connors","startTime":33.945,"endTime":37.145,"body":"how excited my daughter"},{"speaker":"Cory Connors","startTime":37.145,"endTime":40.875,"body":"was to see the package of"},{"speaker":"Cory Connors","startTime":37.145,"endTime":40.875,"body":"makeup that you sent me."},{"speaker":"Cory Connors","startTime":41.175,"endTime":42.685,"body":"So we'll get to that later, but,"},{"speaker":"Brodie Vander Dussen","startTime":42.735,"endTime":44.844,"body":"I'm,"},{"speaker":"Brodie Vander Dussen","startTime":42.735,"endTime":44.844,"body":"I know May's very excited."},{"speaker":"Brodie Vander Dussen","startTime":44.934,"endTime":48.024,"body":"I'm really excited for this"},{"speaker":"Brodie Vander Dussen","startTime":44.934,"endTime":48.024,"body":"episode and to learn more,"},{"speaker":"Brodie Vander Dussen","startTime":48.284,"endTime":50.944,"body":"I was, before we hit record,"},{"speaker":"Brodie Vander Dussen","startTime":48.284,"endTime":50.944,"body":"we were talking a little bit"},{"speaker":"Brodie Vander Dussen","startTime":50.944,"endTime":53.844,"body":"about, we're recording this a"},{"speaker":"Brodie Vander Dussen","startTime":50.944,"endTime":53.844,"body":"little bit early, but we're."},{"speaker":"Brodie Vander Dussen","startTime":54.169,"endTime":57.669,"body":"Looking for the holidays and"},{"speaker":"Brodie Vander Dussen","startTime":54.169,"endTime":57.669,"body":"holiday gifts are coming up."},{"speaker":"Brodie Vander Dussen","startTime":57.959,"endTime":61.299,"body":"I've done a deep dive lately"},{"speaker":"Brodie Vander Dussen","startTime":57.959,"endTime":61.299,"body":"in microplastics and all"},{"speaker":"Brodie Vander Dussen","startTime":61.299,"endTime":64.089,"body":"of the things, slightly"},{"speaker":"Brodie Vander Dussen","startTime":61.299,"endTime":64.089,"body":"more of a spiral than a"},{"speaker":"Brodie Vander Dussen","startTime":64.089,"endTime":65.339,"body":"deep dive at this point."},{"speaker":"Brodie Vander Dussen","startTime":65.529,"endTime":67.989,"body":"and so I'm really looking"},{"speaker":"Brodie Vander Dussen","startTime":65.529,"endTime":67.989,"body":"for plastic free makeup"},{"speaker":"Brodie Vander Dussen","startTime":67.989,"endTime":69.179,"body":"and plastic free gifts."},{"speaker":"Brodie Vander 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theater"},{"speaker":"Nour Tayara","startTime":126.74,"endTime":130.28,"body":"in a robe just to show that"},{"speaker":"Nour Tayara","startTime":126.74,"endTime":130.28,"body":"Axe deodorant is fantastic."},{"speaker":"Nour Tayara","startTime":130.78,"endTime":132.8,"body":"And I started being like,"},{"speaker":"Nour Tayara","startTime":130.78,"endTime":132.8,"body":"okay, you know what, I want"},{"speaker":"Nour Tayara","startTime":132.8,"endTime":135.04,"body":"to do something creative like"},{"speaker":"Nour Tayara","startTime":132.8,"endTime":135.04,"body":"this and end up in Paris."},{"speaker":"Nour Tayara","startTime":135.67,"endTime":139.34,"body":"to do a master's and immediately"},{"speaker":"Nour Tayara","startTime":135.67,"endTime":139.34,"body":"met L'Oreal on the campus."},{"speaker":"Nour Tayara","startTime":139.79,"endTime":144.62,"body":"And that was the start of about"},{"speaker":"Nour Tayara","startTime":139.79,"endTime":144.62,"body":"a 13, 14 year career at L'Oreal."},{"speaker":"Nour Tayara","startTime":145.23,"endTime":148.37,"body":"most of my career was, that's"},{"speaker":"Nour Tayara","startTime":145.23,"endTime":148.37,"body":"what you call over there, like"},{"speaker":"Nour Tayara","startTime":148.38,"endTime":150.39,"body":"DMI, international marketing."},{"speaker":"Nour Tayara","startTime":150.73,"endTime":152.0,"body":"So think about it."},{"speaker":"Nour Tayara","startTime":152.01,"endTime":154.54,"body":"If you're a fashion house,"},{"speaker":"Nour Tayara","startTime":152.01,"endTime":154.54,"body":"that's where the actually is."},{"speaker":"Nour Tayara","startTime":154.97,"endTime":156.04,"body":"So we would be creating."},{"speaker":"Nour Tayara","startTime":156.545,"endTime":159.845,"body":"New products, new"},{"speaker":"Nour Tayara","startTime":156.545,"endTime":159.845,"body":"innovations, new visions,"},{"speaker":"Nour Tayara","startTime":159.885,"endTime":161.335,"body":"values for the brands."},{"speaker":"Nour Tayara","startTime":161.745,"endTime":164.525,"body":"And really from very early on."},{"speaker":"Nour Tayara","startTime":164.885,"endTime":169.925,"body":"I started working on marketing"},{"speaker":"Nour Tayara","startTime":164.885,"endTime":169.925,"body":"innovation, product innovation,"},{"speaker":"Nour Tayara","startTime":170.565,"endTime":173.505,"body":"packaging, formulas, where"},{"speaker":"Nour Tayara","startTime":170.565,"endTime":173.505,"body":"do we want to take brands?"},{"speaker":"Nour Tayara","startTime":174.195,"endTime":178.175,"body":"And that's, I would say,"},{"speaker":"Nour Tayara","startTime":174.195,"endTime":178.175,"body":"how I started into beauty"},{"speaker":"Nour Tayara","startTime":178.175,"endTime":180.585,"body":"product development"},{"speaker":"Nour Tayara","startTime":178.175,"endTime":180.585,"body":"and brand development."},{"speaker":"Nour Tayara","startTime":180.965,"endTime":184.765,"body":"And very soon after, I was sent"},{"speaker":"Nour Tayara","startTime":180.965,"endTime":184.765,"body":"by L'Oreal to this conference"},{"speaker":"Nour Tayara","startTime":184.765,"endTime":189.235,"body":"called One Young World that"},{"speaker":"Nour Tayara","startTime":184.765,"endTime":189.235,"body":"the old bosses of Havas do and"},{"speaker":"Nour Tayara","startTime":189.235,"endTime":193.185,"body":"it's for young people under 30"},{"speaker":"Nour Tayara","startTime":189.235,"endTime":193.185,"body":"and you get to experience like"},{"speaker":"Nour Tayara","startTime":193.345,"endTime":195.915,"body":"you have Coffee Anan, you have"},{"speaker":"Nour Tayara","startTime":193.345,"endTime":195.915,"body":"Ariana Huffington, you have,"},{"speaker":"Nour Tayara","startTime":196.365,"endTime":200.275,"body":"Nobel Peace Prizes and it's"},{"speaker":"Nour Tayara","startTime":196.365,"endTime":200.275,"body":"meant to wake you up a bit."},{"speaker":"Nour 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the"},{"speaker":"Nour Tayara","startTime":221.675,"endTime":223.465,"body":"people element, there"},{"speaker":"Nour Tayara","startTime":223.465,"endTime":224.565,"body":"was the earth element."},{"speaker":"Nour Tayara","startTime":225.005,"endTime":227.505,"body":"There was also the safety"},{"speaker":"Nour Tayara","startTime":225.005,"endTime":227.505,"body":"element of ingredients."},{"speaker":"Nour Tayara","startTime":227.505,"endTime":231.35,"body":"And because, It wasn't very"},{"speaker":"Nour Tayara","startTime":227.505,"endTime":231.35,"body":"about humans at that point."},{"speaker":"Nour Tayara","startTime":231.35,"endTime":233.9,"body":"It was more about like"},{"speaker":"Nour Tayara","startTime":231.35,"endTime":233.9,"body":"rivers, seas, et cetera."},{"speaker":"Nour Tayara","startTime":234.48,"endTime":239.5,"body":"And I remember coming back"},{"speaker":"Nour Tayara","startTime":234.48,"endTime":239.5,"body":"extremely excited about that"},{"speaker":"Nour 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plastic free brand and"},{"speaker":"Nour Tayara","startTime":327.705,"endTime":332.88,"body":"I could not do that at L'Oreal."},{"speaker":"Nour Tayara","startTime":332.99,"endTime":336.99,"body":"So I, met my business"},{"speaker":"Nour Tayara","startTime":332.99,"endTime":336.99,"body":"partner at a beach in Mexico."},{"speaker":"Nour Tayara","startTime":337.13,"endTime":340.61,"body":"And soon after we started"},{"speaker":"Nour Tayara","startTime":337.13,"endTime":340.61,"body":"working on quite the"},{"speaker":"Nour Tayara","startTime":340.61,"endTime":342.2,"body":"ambitious plan for this brand."},{"speaker":"Nour Tayara","startTime":342.21,"endTime":344.28,"body":"And we launched a bit"},{"speaker":"Nour Tayara","startTime":342.21,"endTime":344.28,"body":"less than a year ago."},{"speaker":"Cory Connors","startTime":344.53,"endTime":345.27,"body":"Wow."},{"speaker":"Cory Connors","startTime":345.32,"endTime":346.86,"body":"I didn't realize"},{"speaker":"Cory Connors","startTime":345.32,"endTime":346.86,"body":"it was that short."},{"speaker":"Cory Connors","startTime":346.87,"endTime":347.97,"body":"Like congratulations."},{"speaker":"Cory Connors","startTime":348.025,"endTime":348.401,"body":"Amazing."},{"speaker":"Cory Connors","startTime":348.401,"endTime":349.154,"body":"That's amazing."},{"speaker":"Cory Connors","startTime":349.235,"endTime":349.595,"body":"Thank you."},{"speaker":"Cory Connors","startTime":349.875,"endTime":352.825,"body":"And you've done a huge,"},{"speaker":"Cory Connors","startTime":349.875,"endTime":352.825,"body":"growth already in just,"},{"speaker":"Cory Connors","startTime":352.825,"endTime":353.955,"body":"less than 12 months."},{"speaker":"Cory Connors","startTime":353.985,"endTime":356.575,"body":"And, let's talk"},{"speaker":"Cory Connors","startTime":353.985,"endTime":356.575,"body":"about this company."},{"speaker":"Cory Connors","startTime":356.615,"endTime":359.815,"body":"I'm holding up one of the,"},{"speaker":"Cory Connors","startTime":356.615,"endTime":359.815,"body":"you call this a compact?"},{"speaker":"Cory Connors","startTime":360.855,"endTime":361.485,"body":"A palette."},{"speaker":"Cory Connors","startTime":361.595,"endTime":362.195,"body":"A palette."},{"speaker":"Cory Connors","startTime":362.255,"endTime":362.565,"body":"Okay."},{"speaker":"Cory Connors","startTime":362.935,"endTime":363.245,"body":"Yes."},{"speaker":"Cory Connors","startTime":363.305,"endTime":365.805,"body":"this is the, reusable packaging."},{"speaker":"Cory Connors","startTime":366.46,"endTime":370.34,"body":"And, refillable, which I think"},{"speaker":"Cory Connors","startTime":366.46,"endTime":370.34,"body":"is wonderful and plastic free."},{"speaker":"Cory Connors","startTime":370.8,"endTime":371.34,"body":"a keepsake."},{"speaker":"Cory Connors","startTime":371.37,"endTime":373.12,"body":"My, my daughter was so excited."},{"speaker":"Cory 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color,"},{"speaker":"Nour Tayara","startTime":391.275,"endTime":396.765,"body":"Mexican creativity, and what"},{"speaker":"Nour Tayara","startTime":396.765,"endTime":401.075,"body":"we like to call future luxury,"},{"speaker":"Nour Tayara","startTime":396.765,"endTime":401.075,"body":"which is really, a big belief"},{"speaker":"Nour Tayara","startTime":401.075,"endTime":406.335,"body":"we have that the future of"},{"speaker":"Nour Tayara","startTime":401.075,"endTime":406.335,"body":"luxury is about durability,"},{"speaker":"Nour Tayara","startTime":406.685,"endTime":411.825,"body":"is about noble materials, is a"},{"speaker":"Nour Tayara","startTime":406.685,"endTime":411.825,"body":"comeback to beautiful objects,"},{"speaker":"Nour Tayara","startTime":412.475,"endTime":416.415,"body":"and we are born out of many"},{"speaker":"Nour Tayara","startTime":412.475,"endTime":416.415,"body":"frustrations we've had in"},{"speaker":"Nour Tayara","startTime":416.415,"endTime":420.84,"body":"the market, one of them being"},{"speaker":"Nour Tayara","startTime":416.415,"endTime":420.84,"body":"that It's all about the north."},{"speaker":"Nour Tayara","startTime":421.42,"endTime":425.98,"body":"yes, everyone talks about the"},{"speaker":"Nour Tayara","startTime":421.42,"endTime":425.98,"body":"fact that there's a probably"},{"speaker":"Nour Tayara","startTime":426.7,"endTime":430.54,"body":"a new beauty brand popping up"},{"speaker":"Nour Tayara","startTime":426.7,"endTime":430.54,"body":"every week, and that the market"},{"speaker":"Nour Tayara","startTime":430.57,"endTime":435.19,"body":"is growing, and the amount of"},{"speaker":"Nour Tayara","startTime":430.57,"endTime":435.19,"body":"new startups and investments."},{"speaker":"Nour Tayara","startTime":435.48,"endTime":438.58,"body":"But when you look At it, the"},{"speaker":"Nour Tayara","startTime":435.48,"endTime":438.58,"body":"grand, grand, grand majority"},{"speaker":"Nour 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Tayara","startTime":544.745,"endTime":545.275,"body":"Probably 55."},{"speaker":"Nour Tayara","startTime":546.535,"endTime":548.695,"body":"it's made out of two products."},{"speaker":"Nour Tayara","startTime":549.47,"endTime":551.79,"body":"a lipstick, lip"},{"speaker":"Nour Tayara","startTime":549.47,"endTime":551.79,"body":"gloss or a mascara."},{"speaker":"Nour Tayara","startTime":552.57,"endTime":558.71,"body":"Those two are many reasons they"},{"speaker":"Nour Tayara","startTime":552.57,"endTime":558.71,"body":"have never been recycled, and"},{"speaker":"Nour Tayara","startTime":558.72,"endTime":561.56,"body":"they will never be recycled"},{"speaker":"Nour Tayara","startTime":558.72,"endTime":561.56,"body":"if we keep the status quo."},{"speaker":"Nour Tayara","startTime":561.92,"endTime":563.78,"body":"They are too small, they're"},{"speaker":"Nour Tayara","startTime":561.92,"endTime":563.78,"body":"less than two by two, they"},{"speaker":"Nour 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how"},{"speaker":"Nour Tayara","startTime":783.858,"endTime":787.278,"body":"you open the packaging even this"},{"speaker":"Nour Tayara","startTime":787.538,"endTime":788.988,"body":"we wanted you to keep something."},{"speaker":"Nour Tayara","startTime":788.998,"endTime":789.858,"body":"So the box."},{"speaker":"Nour Tayara","startTime":790.523,"endTime":791.303,"body":"It's empty."},{"speaker":"Nour Tayara","startTime":791.373,"endTime":792.293,"body":"There's no QR code."},{"speaker":"Nour Tayara","startTime":792.343,"endTime":793.053,"body":"There's no ingredients."},{"speaker":"Nour Tayara","startTime":793.353,"endTime":795.333,"body":"There's no recycling"},{"speaker":"Nour Tayara","startTime":793.353,"endTime":795.333,"body":"because it's outside."},{"speaker":"Nour Tayara","startTime":795.953,"endTime":799.583,"body":"We wanted you to open it and"},{"speaker":"Nour Tayara","startTime":795.953,"endTime":799.583,"body":"have this feeling even by the"},{"speaker":"Nour Tayara","startTime":799.583,"endTime":802.483,"body":"way, if you don't use this you"},{"speaker":"Nour Tayara","startTime":799.583,"endTime":802.483,"body":"can do this And you're left"},{"speaker":"Nour Tayara","startTime":802.483,"endTime":806.903,"body":"with a box And then we wanted"},{"speaker":"Nour Tayara","startTime":802.483,"endTime":806.903,"body":"people to be drawn because"},{"speaker":"Nour Tayara","startTime":806.903,"endTime":810.303,"body":"they want this before they even"},{"speaker":"Nour Tayara","startTime":806.903,"endTime":810.303,"body":"ask themselves this plastic."},{"speaker":"Nour Tayara","startTime":810.383,"endTime":813.353,"body":"It's not Consumers don't"},{"speaker":"Nour Tayara","startTime":810.383,"endTime":813.353,"body":"shop out of sustainability."},{"speaker":"Nour Tayara","startTime":814.153,"endTime":817.223,"body":"we can read every study out"},{"speaker":"Nour Tayara","startTime":814.153,"endTime":817.223,"body":"there that tells you that 80"},{"speaker":"Nour Tayara","startTime":817.223,"endTime":820.493,"body":"percent of consumers are willing"},{"speaker":"Nour Tayara","startTime":817.223,"endTime":820.493,"body":"to pay more for sustainable."},{"speaker":"Nour Tayara","startTime":820.493,"endTime":821.713,"body":"I haven't seen it"},{"speaker":"Nour Tayara","startTime":820.493,"endTime":821.713,"body":"in the numbers."},{"speaker":"Nour Tayara","startTime":822.163,"endTime":824.393,"body":"When you put two things in"},{"speaker":"Nour Tayara","startTime":822.163,"endTime":824.393,"body":"front of them, consumers are"},{"speaker":"Nour Tayara","startTime":824.393,"endTime":827.553,"body":"willing to pay more for a better"},{"speaker":"Nour Tayara","startTime":824.393,"endTime":827.553,"body":"product, for a more beautiful"},{"speaker":"Nour Tayara","startTime":827.553,"endTime":830.903,"body":"object, for something that"},{"speaker":"Nour Tayara","startTime":827.553,"endTime":830.903,"body":"allows them to affiliate to"},{"speaker":"Nour Tayara","startTime":830.903,"endTime":834.363,"body":"a certain lifestyle, or that"},{"speaker":"Nour Tayara","startTime":830.903,"endTime":834.363,"body":"gives them a benefit that they"},{"speaker":"Nour Tayara","startTime":834.363,"endTime":837.893,"body":"didn't have before, or for a"},{"speaker":"Nour Tayara","startTime":834.363,"endTime":837.893,"body":"price that's super attractive."},{"speaker":"Nour Tayara","startTime":838.438,"endTime":843.588,"body":"And, we wanted them to come"},{"speaker":"Nour Tayara","startTime":838.438,"endTime":843.588,"body":"to us because we've reinvented"},{"speaker":"Nour Tayara","startTime":843.638,"endTime":847.578,"body":"the way an object looks, we"},{"speaker":"Nour Tayara","startTime":843.638,"endTime":847.578,"body":"have reinvented even the way"},{"speaker":"Nour Tayara","startTime":847.578,"endTime":850.708,"body":"the bands go, we've given"},{"speaker":"Nour Tayara","startTime":847.578,"endTime":850.708,"body":"them an object that is fun."},{"speaker":"Nour Tayara","startTime":850.718,"endTime":853.608,"body":"If you're a makeup artist, you"},{"speaker":"Nour Tayara","startTime":850.718,"endTime":853.608,"body":"can mix your colors in here."},{"speaker":"Nour Tayara","startTime":854.178,"endTime":856.388,"body":"When you finish this, you can"},{"speaker":"Nour Tayara","startTime":854.178,"endTime":856.388,"body":"put whatever you want in it."},{"speaker":"Nour Tayara","startTime":856.868,"endTime":859.788,"body":"So we wanted people to"},{"speaker":"Nour Tayara","startTime":856.868,"endTime":859.788,"body":"gravitate towards that."},{"speaker":"Nour Tayara","startTime":860.238,"endTime":861.988,"body":"I always say that you don't."},{"speaker":"Nour Tayara","startTime":863.188,"endTime":864.918,"body":"You don't buy organic"},{"speaker":"Nour Tayara","startTime":863.188,"endTime":864.918,"body":"strawberries because"},{"speaker":"Nour Tayara","startTime":864.948,"endTime":867.368,"body":"they're organic or because"},{"speaker":"Nour Tayara","startTime":864.948,"endTime":867.368,"body":"you want to save the soil."},{"speaker":"Nour Tayara","startTime":868.358,"endTime":870.908,"body":"Honestly, you buy them because"},{"speaker":"Nour Tayara","startTime":868.358,"endTime":870.908,"body":"they're smaller, they're redder,"},{"speaker":"Nour Tayara","startTime":870.948,"endTime":874.708,"body":"you open them, they don't have"},{"speaker":"Nour Tayara","startTime":870.948,"endTime":874.708,"body":"this like white void inside,"},{"speaker":"Nour Tayara","startTime":874.738,"endTime":877.008,"body":"they're sweeter, they're more"},{"speaker":"Nour Tayara","startTime":874.738,"endTime":877.008,"body":"delicious, they're juicier."},{"speaker":"Nour Tayara","startTime":877.568,"endTime":881.573,"body":"And I think it's a mission"},{"speaker":"Nour Tayara","startTime":877.568,"endTime":881.573,"body":"of a lot of us together to"},{"speaker":"Nour Tayara","startTime":881.573,"endTime":884.973,"body":"make sustainability more"},{"speaker":"Nour Tayara","startTime":881.573,"endTime":884.973,"body":"flavorful, more juicy, more fun."},{"speaker":"Nour Tayara","startTime":885.413,"endTime":889.073,"body":"And that's when we can get"},{"speaker":"Nour Tayara","startTime":885.413,"endTime":889.073,"body":"to a much bigger adoption."},{"speaker":"Brodie Vander Dussen","startTime":889.323,"endTime":889.963,"body":"I love that."},{"speaker":"Brodie Vander Dussen","startTime":889.973,"endTime":893.423,"body":"I think sustainability, the"},{"speaker":"Brodie Vander Dussen","startTime":889.973,"endTime":893.423,"body":"enemy of sustainability is"},{"speaker":"Brodie Vander Dussen","startTime":893.423,"endTime":897.573,"body":"convenience and true, well"},{"speaker":"Brodie Vander Dussen","startTime":893.423,"endTime":897.573,"body":"thought out sustainability"},{"speaker":"Brodie Vander Dussen","startTime":897.583,"endTime":898.553,"body":"is so intentional."},{"speaker":"Brodie Vander Dussen","startTime":899.273,"endTime":903.503,"body":"And I think almost subtle,"},{"speaker":"Brodie Vander Dussen","startTime":899.273,"endTime":903.503,"body":"if you will, like you said,"},{"speaker":"Brodie Vander Dussen","startTime":903.983,"endTime":905.533,"body":"we want to elevate packaging."},{"speaker":"Brodie Vander Dussen","startTime":905.788,"endTime":908.648,"body":"And a way of doing that is by"},{"speaker":"Brodie Vander Dussen","startTime":905.788,"endTime":908.648,"body":"sustainability, but it doesn't"},{"speaker":"Brodie Vander Dussen","startTime":908.648,"endTime":909.928,"body":"necessarily mean that it is."},{"speaker":"Brodie Vander Dussen","startTime":910.145,"endTime":912.455,"body":"the goal is not elevated."},{"speaker":"Brodie Vander Dussen","startTime":912.525,"endTime":913.235,"body":"I love that."},{"speaker":"Cory Connors","startTime":913.485,"endTime":913.765,"body":"Yeah."},{"speaker":"Cory Connors","startTime":913.805,"endTime":917.275,"body":"I think of the Mexican culture"},{"speaker":"Cory Connors","startTime":913.805,"endTime":917.275,"body":"and I think of beautiful"},{"speaker":"Cory Connors","startTime":917.285,"endTime":922.505,"body":"colors, bright, happy people,"},{"speaker":"Cory Connors","startTime":917.285,"endTime":922.505,"body":"wonderful food, delicious"},{"speaker":"Cory Connors","startTime":922.515,"endTime":924.645,"body":"drinks, bright sunshine."},{"speaker":"Cory Connors","startTime":924.665,"endTime":928.735,"body":"And so this is like the"},{"speaker":"Cory Connors","startTime":924.665,"endTime":928.735,"body":"perfect idea for all of that."},{"speaker":"Cory Connors","startTime":928.745,"endTime":928.975,"body":"Yeah."},{"speaker":"Cory Connors","startTime":929.455,"endTime":930.555,"body":"this is your brand in this."},{"speaker":"Cory Connors","startTime":930.745,"endTime":932.085,"body":"in this beautiful palette."},{"speaker":"Cory Connors","startTime":932.545,"endTime":933.155,"body":"Well done."},{"speaker":"Cory Connors","startTime":933.935,"endTime":937.205,"body":"Going plastic free is not"},{"speaker":"Cory Connors","startTime":933.935,"endTime":937.205,"body":"easy in a lot of plastic"},{"speaker":"Cory Connors","startTime":937.415,"endTime":938.525,"body":"or a lot of packaging."},{"speaker":"Cory Connors","startTime":938.815,"endTime":940.985,"body":"What was the most"},{"speaker":"Cory Connors","startTime":938.815,"endTime":940.985,"body":"difficult to do?"},{"speaker":"Cory Connors","startTime":940.995,"endTime":943.225,"body":"Which, which item did"},{"speaker":"Cory Connors","startTime":940.995,"endTime":943.225,"body":"you did you have any like"},{"speaker":"Cory Connors","startTime":943.225,"endTime":944.815,"body":"struggles that you remember?"},{"speaker":"Cory Connors","startTime":944.825,"endTime":945.145,"body":"Oh my God,"},{"speaker":"Nour Tayara","startTime":945.175,"endTime":945.685,"body":"so many."},{"speaker":"Nour Tayara","startTime":945.755,"endTime":946.935,"body":"it's almost impossible."},{"speaker":"Nour Tayara","startTime":946.935,"endTime":950.065,"body":"there's a reason out"},{"speaker":"Nour Tayara","startTime":946.935,"endTime":950.065,"body":"there, like it's most of"},{"speaker":"Nour Tayara","startTime":950.065,"endTime":950.935,"body":"it was a lot of struggle."},{"speaker":"Nour Tayara","startTime":950.935,"endTime":953.725,"body":"I think the palette,"},{"speaker":"Nour Tayara","startTime":950.935,"endTime":953.725,"body":"for example, the palette"},{"speaker":"Nour Tayara","startTime":953.785,"endTime":954.685,"body":"was a big struggle."},{"speaker":"Nour Tayara","startTime":954.685,"endTime":958.69,"body":"I think first of all, We"},{"speaker":"Nour Tayara","startTime":954.685,"endTime":958.69,"body":"like this palette is 100"},{"speaker":"Nour Tayara","startTime":958.69,"endTime":959.8,"body":"percent made out of 10."},{"speaker":"Nour Tayara","startTime":960.66,"endTime":962.96,"body":"it's this mirror is not glass."},{"speaker":"Nour Tayara","startTime":963.65,"endTime":966.66,"body":"for example, that was a"},{"speaker":"Nour Tayara","startTime":963.65,"endTime":966.66,"body":"bit of a struggle in the"},{"speaker":"Nour Tayara","startTime":966.66,"endTime":970.38,"body":"beginning, getting to do a"},{"speaker":"Nour Tayara","startTime":966.66,"endTime":970.38,"body":"mirror that is not glass."},{"speaker":"Nour Tayara","startTime":970.43,"endTime":974.25,"body":"But that you cannot know this is"},{"speaker":"Nour Tayara","startTime":970.43,"endTime":974.25,"body":"not a mirror made out of glass"},{"speaker":"Nour Tayara","startTime":974.33,"endTime":975.6,"body":"because of the coating on it."},{"speaker":"Nour Tayara","startTime":976.26,"endTime":977.94,"body":"the everything is 10."},{"speaker":"Nour Tayara","startTime":977.94,"endTime":979.74,"body":"I think in the"},{"speaker":"Nour Tayara","startTime":977.94,"endTime":979.74,"body":"palette, the Okay."},{"speaker":"Nour Tayara","startTime":980.45,"endTime":984.69,"body":"The hardest part was, of course,"},{"speaker":"Nour Tayara","startTime":980.45,"endTime":984.69,"body":"design engineering at all, but"},{"speaker":"Nour Tayara","startTime":984.69,"endTime":986.12,"body":"we've had fantastic partners."},{"speaker":"Nour Tayara","startTime":986.74,"endTime":991.83,"body":"I think production was the"},{"speaker":"Nour Tayara","startTime":986.74,"endTime":991.83,"body":"hardest because we, 10 is"},{"speaker":"Nour Tayara","startTime":991.83,"endTime":993.25,"body":"not used in many things."},{"speaker":"Nour Tayara","startTime":993.59,"endTime":997.92,"body":"so factories know how to"},{"speaker":"Nour Tayara","startTime":993.59,"endTime":997.92,"body":"do cans of soup and cans of"},{"speaker":"Nour Tayara","startTime":997.98,"endTime":999.85,"body":"beans and things like that."},{"speaker":"Nour Tayara","startTime":1000.32,"endTime":1003.82,"body":"They don't, it hasn't been"},{"speaker":"Nour Tayara","startTime":1000.32,"endTime":1003.82,"body":"used for a luxury product."},{"speaker":"Nour Tayara","startTime":1004.24,"endTime":1005.3,"body":"And why do I say this?"},{"speaker":"Nour Tayara","startTime":1005.31,"endTime":1007.23,"body":"It's because we were a bit OCD."},{"speaker":"Nour Tayara","startTime":1007.27,"endTime":1008.83,"body":"I think it's super important."},{"speaker":"Nour Tayara","startTime":1009.59,"endTime":1013.16,"body":"We're a brand that is coming"},{"speaker":"Nour Tayara","startTime":1009.59,"endTime":1013.16,"body":"from a market that is new to"},{"speaker":"Nour Tayara","startTime":1013.16,"endTime":1019.92,"body":"beauty from a country that is"},{"speaker":"Nour Tayara","startTime":1013.16,"endTime":1019.92,"body":"not known to export beauty and"},{"speaker":"Nour Tayara","startTime":1019.96,"endTime":1023.93,"body":"we wanted to make sure we're"},{"speaker":"Nour Tayara","startTime":1019.96,"endTime":1023.93,"body":"not doing something halfway."},{"speaker":"Nour Tayara","startTime":1024.3,"endTime":1027.65,"body":"So quality was super important"},{"speaker":"Nour Tayara","startTime":1024.3,"endTime":1027.65,"body":"and the hardest part on the"},{"speaker":"Nour Tayara","startTime":1027.67,"endTime":1032.29,"body":"palette was figuring out how"},{"speaker":"Nour Tayara","startTime":1027.67,"endTime":1032.29,"body":"to get a spectacular quality"},{"speaker":"Nour Tayara","startTime":1032.29,"endTime":1036.39,"body":"of tin without dents, things"},{"speaker":"Nour Tayara","startTime":1032.29,"endTime":1036.39,"body":"closing, things that are"},{"speaker":"Nour Tayara","startTime":1036.39,"endTime":1039.46,"body":"okay in food when you're"},{"speaker":"Nour Tayara","startTime":1036.39,"endTime":1039.46,"body":"buying a can for two dollars."},{"speaker":"Nour Tayara","startTime":1039.82,"endTime":1042.92,"body":"But are not okay when you're"},{"speaker":"Nour Tayara","startTime":1039.82,"endTime":1042.92,"body":"buying a product that is"},{"speaker":"Nour Tayara","startTime":1042.92,"endTime":1046.63,"body":"keepsake, that we want you to"},{"speaker":"Nour Tayara","startTime":1042.92,"endTime":1046.63,"body":"keep and enjoy and cherish."},{"speaker":"Nour Tayara","startTime":1047.23,"endTime":1050.62,"body":"The lip gloss is a bit different"},{"speaker":"Nour Tayara","startTime":1047.23,"endTime":1050.62,"body":"because that was super hard"},{"speaker":"Nour Tayara","startTime":1050.62,"endTime":1052.92,"body":"because our lip gloss is a"},{"speaker":"Nour Tayara","startTime":1050.62,"endTime":1052.92,"body":"hundred percent aluminum,"},{"speaker":"Nour Tayara","startTime":1053.64,"endTime":1057.76,"body":"recycle ready, because this will"},{"speaker":"Nour Tayara","startTime":1053.64,"endTime":1057.76,"body":"go in a recycling stream because"},{"speaker":"Nour Tayara","startTime":1057.76,"endTime":1061.58,"body":"it will either go with glass and"},{"speaker":"Nour Tayara","startTime":1057.76,"endTime":1061.58,"body":"that will get separated or you"},{"speaker":"Nour Tayara","startTime":1061.58,"endTime":1063.62,"body":"can do what we now call nesting."},{"speaker":"Nour Tayara","startTime":1064.05,"endTime":1066.18,"body":"So even if a MRF"},{"speaker":"Nour Tayara","startTime":1064.05,"endTime":1066.18,"body":"doesn't want to take it."},{"speaker":"Nour Tayara","startTime":1066.18,"endTime":1066.33,"body":"Okay."},{"speaker":"Nour Tayara","startTime":1066.71,"endTime":1070.32,"body":"Just put it in a can of coca"},{"speaker":"Nour Tayara","startTime":1066.71,"endTime":1070.32,"body":"cola and crunch it and it"},{"speaker":"Nour Tayara","startTime":1070.32,"endTime":1073.32,"body":"will become bigger than a"},{"speaker":"Nour Tayara","startTime":1070.32,"endTime":1073.32,"body":"2x2 and it will get recycled"},{"speaker":"Nour Tayara","startTime":1073.34,"endTime":1076.99,"body":"because it's a full 100"},{"speaker":"Nour Tayara","startTime":1073.34,"endTime":1076.99,"body":"percent monomaterial aluminum."},{"speaker":"Nour Tayara","startTime":1077.78,"endTime":1081.03,"body":"And the hardest part here was"},{"speaker":"Nour Tayara","startTime":1077.78,"endTime":1081.03,"body":"figuring out how to do the"},{"speaker":"Nour Tayara","startTime":1081.04,"endTime":1084.83,"body":"joint on the inside that gets"},{"speaker":"Nour Tayara","startTime":1081.04,"endTime":1084.83,"body":"you to have a bullet lip gloss."},{"speaker":"Nour Tayara","startTime":1086.31,"endTime":1088.56,"body":"There are plastic free"},{"speaker":"Nour Tayara","startTime":1086.31,"endTime":1088.56,"body":"lip glosses out there."},{"speaker":"Nour Tayara","startTime":1088.79,"endTime":1090.02,"body":"They're made out of cardboard."},{"speaker":"Nour Tayara","startTime":1090.43,"endTime":1092.84,"body":"They seem it's not"},{"speaker":"Nour Tayara","startTime":1090.43,"endTime":1092.84,"body":"the nicest experience."},{"speaker":"Nour Tayara","startTime":1093.66,"endTime":1096.22,"body":"And we wanted something"},{"speaker":"Nour Tayara","startTime":1093.66,"endTime":1096.22,"body":"where someone doesn't realize"},{"speaker":"Nour Tayara","startTime":1096.57,"endTime":1098.68,"body":"the idea is not to put a"},{"speaker":"Nour Tayara","startTime":1096.57,"endTime":1098.68,"body":"compromise on the consumer."},{"speaker":"Nour Tayara","startTime":1098.93,"endTime":1101.83,"body":"I think as a manufacturer, we"},{"speaker":"Nour Tayara","startTime":1098.93,"endTime":1101.83,"body":"need to figure out how do we"},{"speaker":"Nour Tayara","startTime":1101.83,"endTime":1106.65,"body":"give them the same or a better"},{"speaker":"Nour Tayara","startTime":1101.83,"endTime":1106.65,"body":"experience and here getting this"},{"speaker":"Nour Tayara","startTime":1107.16,"endTime":1111.73,"body":"to be done with the precision"},{"speaker":"Nour Tayara","startTime":1107.16,"endTime":1111.73,"body":"of the screw in a way inside."},{"speaker":"Nour Tayara","startTime":1112.785,"endTime":1115.635,"body":"In a metal like aluminum was"},{"speaker":"Nour Tayara","startTime":1112.785,"endTime":1115.635,"body":"hard because you can only do"},{"speaker":"Nour Tayara","startTime":1115.635,"endTime":1121.625,"body":"it before with like more noble"},{"speaker":"Nour Tayara","startTime":1115.635,"endTime":1121.625,"body":"materials like zinc that allows"},{"speaker":"Nour Tayara","startTime":1121.625,"endTime":1126.615,"body":"you a crazy tiny precision"},{"speaker":"Nour Tayara","startTime":1121.625,"endTime":1126.615,"body":"so you can have round have"},{"speaker":"Nour Tayara","startTime":1126.905,"endTime":1128.145,"body":"these circles that are tiny."},{"speaker":"Nour Tayara","startTime":1128.505,"endTime":1130.305,"body":"So you they have to be tiny."},{"speaker":"Nour Tayara","startTime":1130.795,"endTime":1131.285,"body":"You'll go."},{"speaker":"Nour Tayara","startTime":1131.285,"endTime":1134.115,"body":"You're putting this mini"},{"speaker":"Nour Tayara","startTime":1131.285,"endTime":1134.115,"body":"diameter up and down."},{"speaker":"Nour Tayara","startTime":1134.145,"endTime":1136.525,"body":"Of course, you can do it"},{"speaker":"Nour Tayara","startTime":1134.145,"endTime":1136.525,"body":"with something big when"},{"speaker":"Nour Tayara","startTime":1136.525,"endTime":1138.145,"body":"you have that crazy curve."},{"speaker":"Nour Tayara","startTime":1138.455,"endTime":1139.705,"body":"That's a super hard here."},{"speaker":"Nour Tayara","startTime":1140.125,"endTime":1143.095,"body":"And on the pencils, I would"},{"speaker":"Nour Tayara","startTime":1140.125,"endTime":1143.095,"body":"say the hardest part on the"},{"speaker":"Nour Tayara","startTime":1143.115,"endTime":1146.205,"body":"pencils is having a wood pencil."},{"speaker":"Nour Tayara","startTime":1146.77,"endTime":1151.0,"body":"That's still, that doesn't"},{"speaker":"Nour Tayara","startTime":1146.77,"endTime":1151.0,"body":"like drink your formula"},{"speaker":"Nour Tayara","startTime":1151.56,"endTime":1155.7,"body":"because wood absorbs and"},{"speaker":"Nour Tayara","startTime":1151.56,"endTime":1155.7,"body":"we managed to do a formula"},{"speaker":"Nour Tayara","startTime":1155.72,"endTime":1157.64,"body":"that goes in the water line."},{"speaker":"Nour Tayara","startTime":1157.66,"endTime":1160.66,"body":"It's so you need"},{"speaker":"Nour Tayara","startTime":1157.66,"endTime":1160.66,"body":"it to be creamy."},{"speaker":"Nour Tayara","startTime":1161.11,"endTime":1163.52,"body":"You need it to be like"},{"speaker":"Nour Tayara","startTime":1161.11,"endTime":1163.52,"body":"a beautiful formula."},{"speaker":"Nour Tayara","startTime":1164.03,"endTime":1168.73,"body":"And, so we worked on the"},{"speaker":"Nour Tayara","startTime":1164.03,"endTime":1168.73,"body":"inside of the wood, the liner."},{"speaker":"Nour Tayara","startTime":1169.015,"endTime":1171.115,"body":"We could have done a plastic"},{"speaker":"Nour Tayara","startTime":1169.015,"endTime":1171.115,"body":"liner, but we have a more"},{"speaker":"Nour Tayara","startTime":1171.125,"endTime":1174.655,"body":"oil based liner, very similar"},{"speaker":"Nour Tayara","startTime":1171.125,"endTime":1174.655,"body":"to how you would cover your"},{"speaker":"Nour Tayara","startTime":1174.665,"endTime":1175.975,"body":"beautiful wooden table."},{"speaker":"Nour Tayara","startTime":1175.995,"endTime":1178.425,"body":"So if you spill wine at"},{"speaker":"Nour Tayara","startTime":1175.995,"endTime":1178.425,"body":"dinner, it wouldn't seep."},{"speaker":"Nour Tayara","startTime":1178.985,"endTime":1181.895,"body":"So that we make sure that"},{"speaker":"Nour Tayara","startTime":1178.985,"endTime":1181.895,"body":"the formula didn't get"},{"speaker":"Nour Tayara","startTime":1181.905,"endTime":1183.175,"body":"like drunk up by the wood."},{"speaker":"Cory Connors","startTime":1184.155,"endTime":1185.235,"body":"That's"},{"speaker":"Cory Connors","startTime":1184.155,"endTime":1185.235,"body":"a great analogy."},{"speaker":"Cory Connors","startTime":1185.335,"endTime":1185.925,"body":"I like that."},{"speaker":"Cory Connors","startTime":1185.985,"endTime":1186.145,"body":"Yeah."},{"speaker":"Cory Connors","startTime":1186.145,"endTime":1189.025,"body":"You're like spilling"},{"speaker":"Cory Connors","startTime":1186.145,"endTime":1189.025,"body":"wine on, on a table."},{"speaker":"Cory Connors","startTime":1189.025,"endTime":1191.155,"body":"Yeah, this is the things"},{"speaker":"Cory Connors","startTime":1189.025,"endTime":1191.155,"body":"that we think about when"},{"speaker":"Cory Connors","startTime":1191.155,"endTime":1192.265,"body":"we design packaging."},{"speaker":"Cory Connors","startTime":1192.335,"endTime":1192.615,"body":"Well done."},{"speaker":"Cory Connors","startTime":1193.395,"endTime":1193.795,"body":"Good for you."},{"speaker":"Cory Connors","startTime":1194.475,"endTime":1194.845,"body":"Thank you."},{"speaker":"Brodie Vander Dussen","startTime":1195.095,"endTime":1196.475,"body":"So"},{"speaker":"Brodie Vander Dussen","startTime":1195.095,"endTime":1196.475,"body":"you mentioned earlier that"},{"speaker":"Brodie Vander Dussen","startTime":1196.475,"endTime":1198.745,"body":"it's for now a makeup brand."},{"speaker":"Brodie Vander Dussen","startTime":1198.865,"endTime":1202.345,"body":"Does that, is that a hint for"},{"speaker":"Brodie Vander Dussen","startTime":1198.865,"endTime":1202.345,"body":"some future innovations that we"},{"speaker":"Brodie Vander Dussen","startTime":1202.345,"endTime":1203.405,"body":"should be on the lookout for?"},{"speaker":"Nour Tayara","startTime":1203.635,"endTime":1204.355,"body":"For sure."},{"speaker":"Nour Tayara","startTime":1204.385,"endTime":1204.985,"body":"For sure."},{"speaker":"Nour Tayara","startTime":1205.015,"endTime":1209.225,"body":"Because, look, luckily we're in"},{"speaker":"Nour Tayara","startTime":1205.015,"endTime":1209.225,"body":"a world where, categories are"},{"speaker":"Nour Tayara","startTime":1209.225,"endTime":1214.775,"body":"starting to blur and, consumers"},{"speaker":"Nour Tayara","startTime":1209.225,"endTime":1214.775,"body":"are starting to gravitate"},{"speaker":"Nour Tayara","startTime":1214.825,"endTime":1218.87,"body":"towards brands that Either"},{"speaker":"Nour Tayara","startTime":1214.825,"endTime":1218.87,"body":"represent their aesthetics"},{"speaker":"Nour Tayara","startTime":1218.89,"endTime":1221.65,"body":"or their values or make them"},{"speaker":"Nour Tayara","startTime":1218.89,"endTime":1221.65,"body":"feel part of the community."},{"speaker":"Nour Tayara","startTime":1222.2,"endTime":1226.1,"body":"And I think it's, It's the"},{"speaker":"Nour Tayara","startTime":1222.2,"endTime":1226.1,"body":"sustainable thing to do from a"},{"speaker":"Nour Tayara","startTime":1226.27,"endTime":1227.83,"body":"business point of view as well."},{"speaker":"Nour Tayara","startTime":1228.31,"endTime":1231.8,"body":"I think, the idea is for"},{"speaker":"Nour Tayara","startTime":1228.31,"endTime":1231.8,"body":"us to mix, purchases like a"},{"speaker":"Nour Tayara","startTime":1231.81,"endTime":1236.79,"body":"palette where you might not"},{"speaker":"Nour Tayara","startTime":1231.81,"endTime":1236.79,"body":"end up buying a new one every"},{"speaker":"Nour Tayara","startTime":1236.83,"endTime":1241.66,"body":"quarter with products that will"},{"speaker":"Nour Tayara","startTime":1236.83,"endTime":1241.66,"body":"allow us to have a bit more"},{"speaker":"Nour Tayara","startTime":1242.23,"endTime":1247.29,"body":"repetition and repurchase, like"},{"speaker":"Nour Tayara","startTime":1242.23,"endTime":1247.29,"body":"going into Not becoming a full"},{"speaker":"Nour Tayara","startTime":1247.29,"endTime":1250.47,"body":"skincare brand, but going a bit"},{"speaker":"Nour Tayara","startTime":1247.29,"endTime":1250.47,"body":"into other realms that allow"},{"speaker":"Nour Tayara","startTime":1250.47,"endTime":1253.17,"body":"us to get to more consumers."},{"speaker":"Nour Tayara","startTime":1253.49,"endTime":1257.75,"body":"I think we have a mission"},{"speaker":"Nour Tayara","startTime":1253.49,"endTime":1257.75,"body":"to spread the colors and"},{"speaker":"Nour Tayara","startTime":1257.75,"endTime":1261.39,"body":"joy of Mexico and to spread"},{"speaker":"Nour Tayara","startTime":1257.75,"endTime":1261.39,"body":"as well, this beauty."},{"speaker":"Nour Tayara","startTime":1262.5,"endTime":1267.43,"body":"knowledge, feeling proof point"},{"speaker":"Nour Tayara","startTime":1262.5,"endTime":1267.43,"body":"in a way that yes, you can turn"},{"speaker":"Nour Tayara","startTime":1267.44,"endTime":1271.19,"body":"many categories and packaging"},{"speaker":"Nour Tayara","startTime":1267.44,"endTime":1271.19,"body":"and formats into plastic free."},{"speaker":"Nour Tayara","startTime":1271.54,"endTime":1272.94,"body":"So I think we're"},{"speaker":"Nour Tayara","startTime":1271.54,"endTime":1272.94,"body":"going to keep going."},{"speaker":"Nour Tayara","startTime":1273.33,"endTime":1276.21,"body":"We're going to try to do as"},{"speaker":"Nour Tayara","startTime":1273.33,"endTime":1276.21,"body":"much plastic free as we can"},{"speaker":"Nour Tayara","startTime":1276.23,"endTime":1277.7,"body":"in as many formats as we can."},{"speaker":"Brodie Vander Dussen","startTime":1277.95,"endTime":1278.37,"body":"I'm excited."},{"speaker":"Cory Connors","startTime":1279.14,"endTime":1279.36,"body":"Yeah."},{"speaker":"Cory Connors","startTime":1279.36,"endTime":1279.84,"body":"Well done."},{"speaker":"Cory Connors","startTime":1279.84,"endTime":1282.3,"body":"I don't even wear makeup and"},{"speaker":"Cory Connors","startTime":1279.84,"endTime":1282.3,"body":"I want to buy some for myself."},{"speaker":"Cory Connors","startTime":1282.67,"endTime":1284.46,"body":"And this is, you've sold us."},{"speaker":"Cory Connors","startTime":1284.53,"endTime":1284.91,"body":"Yes."},{"speaker":"Nour Tayara","startTime":1285.72,"endTime":1286.88,"body":"The lip"},{"speaker":"Nour Tayara","startTime":1285.72,"endTime":1286.88,"body":"gloss, honestly, the lip"},{"speaker":"Nour Tayara","startTime":1286.88,"endTime":1288.05,"body":"gloss is barely makeup."},{"speaker":"Nour Tayara","startTime":1288.47,"endTime":1288.92,"body":"Okay."},{"speaker":"Nour Tayara","startTime":1288.92,"endTime":1292.18,"body":"I sent you some and"},{"speaker":"Nour Tayara","startTime":1288.92,"endTime":1292.18,"body":"I sent you some."},{"speaker":"Nour Tayara","startTime":1292.18,"endTime":1292.85,"body":"Just try it."},{"speaker":"Nour Tayara","startTime":1292.87,"endTime":1295.06,"body":"It's like, look, it doesn't"},{"speaker":"Nour Tayara","startTime":1292.87,"endTime":1295.06,"body":"like, you're not gonna,"},{"speaker":"Nour Tayara","startTime":1295.57,"endTime":1296.68,"body":"you're not gonna feel it."},{"speaker":"Nour Tayara","startTime":1296.68,"endTime":1297.45,"body":"Just a little shine."},{"speaker":"Nour Tayara","startTime":1297.49,"endTime":1299.13,"body":"You're just going to look"},{"speaker":"Nour Tayara","startTime":1297.49,"endTime":1299.13,"body":"like you drink a lot of water."},{"speaker":"Cory Connors","startTime":1299.38,"endTime":1300.49,"body":"I'm"},{"speaker":"Cory Connors","startTime":1299.38,"endTime":1300.49,"body":"on board for sure."},{"speaker":"Cory Connors","startTime":1300.75,"endTime":1303.38,"body":"Well, let's talk about how"},{"speaker":"Cory Connors","startTime":1300.75,"endTime":1303.38,"body":"people get in touch with you."},{"speaker":"Cory Connors","startTime":1303.42,"endTime":1306.11,"body":"You have a wonderful,"},{"speaker":"Cory Connors","startTime":1303.42,"endTime":1306.11,"body":"presence on social media."},{"speaker":"Cory Connors","startTime":1306.5,"endTime":1308.6,"body":"what's your Instagram"},{"speaker":"Cory Connors","startTime":1306.5,"endTime":1308.6,"body":"handle for us?"},{"speaker":"Nour Tayara","startTime":1309.02,"endTime":1311.98,"body":"our Instagram"},{"speaker":"Nour Tayara","startTime":1309.02,"endTime":1311.98,"body":"handle is Aura Mexico,"},{"speaker":"Nour Tayara","startTime":1312.05,"endTime":1314.73,"body":"A O R A M E X I C O."},{"speaker":"Nour Tayara","startTime":1315.24,"endTime":1316.89,"body":"And, TikTok is the same."},{"speaker":"Nour Tayara","startTime":1317.29,"endTime":1320.88,"body":"And, You can find me"},{"speaker":"Nour Tayara","startTime":1317.29,"endTime":1320.88,"body":"on LinkedIn, just like"},{"speaker":"Nour Tayara","startTime":1320.88,"endTime":1321.64,"body":"we found each other."},{"speaker":"Nour Tayara","startTime":1321.66,"endTime":1324.68,"body":"I reached out to Corey because"},{"speaker":"Nour Tayara","startTime":1321.66,"endTime":1324.68,"body":"I'm a big fan of the podcast and"},{"speaker":"Nour Tayara","startTime":1325.1,"endTime":1329.34,"body":"I like, I, I love finding other"},{"speaker":"Nour Tayara","startTime":1325.1,"endTime":1329.34,"body":"innovations through you guys."},{"speaker":"Nour Tayara","startTime":1329.81,"endTime":1331.2,"body":"And then our website is."},{"speaker":"Nour Tayara","startTime":1331.7,"endTime":1331.93,"body":"Aoramakeup."},{"speaker":"Nour Tayara","startTime":1332.64,"endTime":1334.32,"body":"com, A O R A, makeup."},{"speaker":"Nour Tayara","startTime":1334.53,"endTime":1336.29,"body":"com, where, and"},{"speaker":"Nour Tayara","startTime":1334.53,"endTime":1336.29,"body":"we ship to the U."},{"speaker":"Nour Tayara","startTime":1336.29,"endTime":1338.42,"body":"S., and, and voila."},{"speaker":"Nour Tayara","startTime":1339.41,"endTime":1340.28,"body":"Well, congratulations."},{"speaker":"Nour Tayara","startTime":1340.28,"endTime":1343.38,"body":"We're so excited to be a"},{"speaker":"Nour Tayara","startTime":1340.28,"endTime":1343.38,"body":"part of your world now."},{"speaker":"Nour Tayara","startTime":1343.71,"endTime":1344.2,"body":"Thank you, sir."},{"speaker":"Nour Tayara","startTime":1344.35,"endTime":1345.09,"body":"Thank you."},{"speaker":"Nour Tayara","startTime":1345.1,"endTime":1345.47,"body":"Thank you."},{"speaker":"Nour Tayara","startTime":1345.47,"endTime":1345.81,"body":"Thank you."},{"speaker":"Nour Tayara","startTime":1345.81,"endTime":1346.63,"body":"And me of yours."},{"speaker":"Nour Tayara","startTime":1346.99,"endTime":1348.04,"body":"Thank you so much for having me."}]}